Mr. Magazine

More Than 1,200 Bookazines And At Least 71 Magazines Were Launched Last Year.

Dr. Jen Ashton,  Full Pour, GeN 3, Greenwood Ave., Highlights Brain Play, Nuts, OVR, The B,Tezza, And Trails Are The 10 Most Notable Launches…

2023 could easily go down in history as the year of the bookazine. More than 1,200 titles were launched last year covering every subject or personality under the sun (dead or alive, may I add). However, in the midst of this ocean of bookazines, there were also some brave souls who decided to buck the trend and publish magazines with frequency.

Leading the pack was the publisher of TV Guide magazine , which in March brought the only monthly new title in 2023, TV Insider, a magazine for those who want to know what to stream next. That daring monthly launch and the need for a television streaming guide in the midst of all the streaming platforms available , made it easy for Mr.Magazine™ to name TV Insider the 2023 launch of the year. (Look for my interview with the president of TV Insider Tony Frost and its group editorial director Michael Fell on Friday).

And the 10 most notable launches of 2023, with quotes from their first editorial, in alphabetical order are:

Dr. Jen Ashton:  “ From menopause to mental health, from sleep to sugar control, from thinning hair to skin rejuvenation, from weight loss meds to workouts that work – I’ve covered health topics you’ve told me are important to you.  I hear you, and I am fluent in women’s health.” Dr. Ashton, Editor- In-Chief.

Full Pour: “Here at Full Pour, we love a good glass as much as anyone.  Whether it be wine or beer, a spirited sip, an infused creation, a zero-proof selection or even a great cup of coffee or tea, we’re into it all – true beverage lovers through and through.” Lauren Buzzeo, Editor and Publisher.

GeN 3: “ While well on its way to becoming an overused buzzword, Web3 is more than just passing hype.  The fundamental concepts behind this arguably overused term are enduring and impactful… While developers continue to create and build, GeN3 steps forward to showcase the latest developments and innovations as they happen.  We are here to tell the story of Web3.” Sarah Block, Editor

Greenwood Ave.: “We seek to uplift entrepreneurs standing on the shoulders of those who came before us and, in doing so, inspire the next generation of Black makers, doers, and dreamers not just in Tulsa, but around the world.  Greenwood Ave. is everywhere.” Trey Thaxton, Founder.

Highlights Brain Play:  “Are you mad about mazes, loco for logic puzzles, and bonkers for board games? If you’re like us, you will love them all.  As “puzzle people,” we are not afraid to take on a challenge. We know that every problem has a solution, and we are determined to figure it out.” The Editors

Nuts:  “ Fashion magazines have traditionally sold dreams. The mood of Nuts is anxiety and malaise—the abortive night out, the workout gone wrong, the branch of Footlocker about to get looted.  Yet there’s something else deep within it, too: for one, the hope that the 21^st -century angst expressed by the anonymous voices haunting these monochrome pages might one day be dispelled.” Alex Needham.  (Nuts editor and creative director is Richard Turley).

OVR: “ OVR is about getting out there in our vehicles to responsibly explore and discover the world around us.  Whether we’re forging ahead into the backwoods or taking a well known route on a favorite road trip, it’s all about getting out and enjoying the ride as well as the destination.” Jerry Tsai, Editorial Director.

TEZZA:  “The app started with the two of us, following a passion and building something together just because we love it. The fact that it has grown so much and is used by millions of creators around the world is just as humbling as it is invigorating… And with that we give TEZZA MAGAZINE Issue 01.  This will be the first of many and we can’t wait to feature more artists and creators in the years to come.” xx Tezza & Cole, The Founders.

The B: “ Perhaps you are visiting for the first time, or maybe you attended summer camp or college nearby and now have property in the surrounding area.  Or you’re lucky enough to be a local.  Whatever the case, I expect you relish our creative culture, outdoor pursuits, and good living. The Berkshires speaks to you.” Michelle Thorpe Petricca, Publisher

Trails: “ This magazine is a return to the established route – quality journalism, printed in a real magazine, with a focus on the adventures that encourage us all to get outside – and our chance to improve on it.”  Ryan Wichelns, Editor-In-Chief.

And there you have the cream of the crop from 2023. Looking forward to a healthy and prosperous new magazine year in 2024. Remember, if it is not ink on paper, it is not a magazine.

All the best

Samir “Mr. Magazine™” Husni