Below is the Introduction to the book to give you an idea of how unique, applicable and spot on the advice is; advice from both me (Mr. Magazine™) and the 17 industry leaders and magazine entrepreneurs who were interviewed during 2018/2019 on Mr. Magazine’s™ blog. It’s a defining moment for all dreamers out there who want to start their own magazine, but just don’t know where to begin.
So, enjoy the Introduction and order your copy of the book today! The sooner you have it, the closer you are to fulfilling your magazine dreams!
The Never-Ending Power of Print in A Digital Age.
One word sums up the power of print in a digital age for me: magazines. That’s what this book is all about: magazines and how to launch them in this digital age.
It won’t be the first time or the last that someone will accuse me of losing my mind for advocating launching a print magazine today. In 2009 when I started the Magazine Innovation Center at The University of Mississippi with the tag line “Amplifying the Future of Print in A Digital Age,” colleagues, friends and foes alike thought that I had lost it. They all believed that I was so in love with print and magazines that I wasn’t thinking clearly. The future is digital and there is no room for magazines, they told me. But is it?
We have more magazines today on the marketplace than ever. More than 260 new magazines were published in the last 18 months, and more than 1,000 bookazines arrived on the nation’s newsstands. Both major publishers, Meredith and Hearst have published new magazines in the last six months, and so did hundreds of entrepreneurs.
Columbia Journalism Review wrote an article at the end of 2015 titled “Print Is The New New Media.” My reaction to the naysayers was very simple: I told you so. Every time someone starts a new magazine, or pub- lishes a new issue, it is new media. Magazines are ever changing and each issue is a continuation of what was published before.
Magazines, like the rest of humans and products, have a life cycle. A time to be born and a time to die. Today’s magazines, both new and old, are not like yesterday’s magazines and will not be like tomorrow’s magazines. However, they all have one thing in common. They are all much more than just content providers. They are experience makers that will take you into a “me time” journey like no other medium or platform can, engaging, appealing, pleasing, rewarding and above all satisfying to all your senses.
You are here for a reason. You are ready to take on one of the biggest undertakings of your lifetime. Without any delay, dive into this book that is the culmination of 40 years of studying, teaching, and consulting about the only subject I know, magazines. Allow me to present to you the definitive guide on how to launch your own magazine in this digital age.
Enjoy and let the fun begin.
And check out the Mr. Magazine™ interviews at the end of each chapter to read how 17 different people launched 17 new titles into the marketplace. Their stories are definitely worth the read. The interviews are:
- Tom Tom magazine
- MJ Lifestyle
- Luckbox
- The Magnolia Journal
- The Pioneer Woman
- Jugular
- Sesi
- Chill
- Culturs
- Jez
- What Women Create
- Sports History Magazine
- Happy Paws
- The Golfer’s Journal
- Showstopper
- Weekend Escapes
- Oh-So
Millions of thanks to Canon Solutions America, Inc. and Domtar Paper for making this book possible.
Don’t forget, in order to get a copy send a check or money order for $80 to the Magazine Innovation Center, 114 Farley Hall, 555 Grove Loop, University, MS 38677.
Mr. Magazine