Simple & Practical Project Management for Digital Marketing Teams
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An introduction and overview of project management methodologies, and some quick tips to help manage your own time, improve communication and get things done in a digital marketing team.
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Simple & Practical Project Management for Digital Marketing Teams
- 2. Notes and slides available after the session by email. Sign up to the newsletter for more: Digitangle.co.uk Notes & Videos
- 3. Projects can take their toll
- 4. What problems have you found?
- 5. Brainstorm
- 6. How should you manage a digital marketing project?
- 7. Methodologies There are loads... some are good for some projects, others for others. Often a mix is good.
- 8. Waterfall Traditional. Sequential. Define the scope, budget, and schedule at the start.
- 10. Agile Fast turnaround, adapt to changes, short, iterative phases (sprints), ongoing feedback.
- 14. Prince2 Highly regarded in the UK, and extremely comprehensive, but overkill for most projects.
- 16. How should you manage a digital marketing project?
- 17. ● What will success look like to you? ● What tasks do you need to complete? ● Who are your existing clients & team members? ● What skills do you need? ● How much time do you have? ● When & How will you communicate? What do you want to achieve?
- 18. Define the project Project brief / scope document
- 19. What is the point?
- 21. Tasks What do you need to complete, when, how much will it cost and who will do it?
- 22. Brainstorm Break it down into individual tasks (not mini projects)
- 23. Plan How will you get from start to finish?
- 25. Gantt chart
- 27. Trello board
- 28. White board & stickies
- 29. To-do lists
- 30. Calendar
- 32. Meetings How do you ensure meetings are efficient? ● Agenda. ● Time limit. ● Meeting minutes. ● Actions with the ‘what’, ‘who’ & ‘when’. ● Follow up.
- 33. How do you manage yours? ● Dear all, please do this… will fail. Be specific - who, what and when. ● Always reply with feedback or estimated completion date. ● Always get in touch if things change and you won’t make it. ● Clear out your inbox (get to inbox zero) so you don’t lose things in the mess. Email
- 34. Time Saving Tips #1 The Email Game
- 35. The email game
- 36. Time Saving Tips #2 Gmail canned responses
- 38. Time Saving Tip #3 Send and archive
- 40. Time Saving Tip #4 Boomerang
- 41. The email game
- 42. Time Saving Tip #5 Outlook Templates & Quick Steps
- 43. Typing the same thing over & over? Try Outlook Email Templates & Quick Steps.
- 44. Time Saving Tip #6 Rescuetime
- 45. The email game
- 46. Actions ● List your objectives (what will success look like) ● Set up a project using Trello ● Install Boomerang for Gmail ● Use Boomerang to remind you or others ● Set up canned responses or email templates ● Track your time with Rescuetime ● Build on a tiny, easy daily habit ● Create a system that works for you!
- 47. QUESTIONS ANYONE? For more tips sign up to the newsletter Digitangle.co.uk Thanks for listening!
- 48. Credits & Further Reading: • Email Game - http://emailga.me/ • Outlook Email Templates & Quick Steps - http://www.msoutlook.info/question/665 • Boomerang for Gmail - www.boomeranggmail.com • Boomerang for Outlook - https://www.baydin.com/boomerang/ • Trello - https://trello.com/ • Rescuetime (time tracking) - https://www.rescuetime.com/ • Tom’s Planner (Gantt charts) - http://www.tomsplanner.com/ • Remember The Milk (task Manager) - http://www.rememberthemilk.com/ • Methods - workfront.com/enterprise/resource/blogpost/beginners-guide-project-management- methodologies • Agile - http://interviewpenguin.com/agile-methodology-interview-questions/ • Fragile - savaged.wordpress.com/2010/01/23/mix-agile-development-with-waterfall-project-management-and- get-fragile/ • Digital Project Management - http://www.thedigitalprojectmanager.com/ • Project Management Tools - http://www.stateofdigital.com/choosing-a-project-management-tool/ • SEO Project Management - http://www.stateofdigital.com/project-management-is-the-key-to-seo- success/ • Prince2 - http://www.Prince2.com