Simple & Practical Project Management for Digital Marketing Teams

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An introduction and overview of project management methodologies, and some quick tips to help manage your own time, improve communication and get things done in a digital marketing team.

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Simple & Practical Project Management for Digital Marketing Teams

1. Practical Project Management Katrina Gallagher

2. Notes and slides available after the session by email. Sign up to the newsletter for more: Digitangle.co.uk Notes & Videos

3. Projects can take their toll

4. What problems have you found?

5. Brainstorm

6. How should you manage a digital marketing project?

7. Methodologies There are loads... some are good for some projects, others for others. Often a mix is good.

8. Waterfall Traditional. Sequential. Define the scope, budget, and schedule at the start.

9. WaterfallRequirements Analysis Design Implement Testing Maintenance

10. Agile Fast turnaround, adapt to changes, short, iterative phases (sprints), ongoing feedback.

14. Prince2 Highly regarded in the UK, and extremely comprehensive, but overkill for most projects.

16. How should you manage a digital marketing project?

17. ● What will success look like to you? ● What tasks do you need to complete? ● Who are your existing clients & team members? ● What skills do you need? ● How much time do you have? ● When & How will you communicate? What do you want to achieve?

18. Define the project Project brief / scope document

19. What is the point?

20. Priorities Quality Cost Time

21. Tasks What do you need to complete, when, how much will it cost and who will do it?

22. Brainstorm Break it down into individual tasks (not mini projects)

23. Plan How will you get from start to finish?

24. You might hear...

25. Gantt chart

26. Online Gantt Charts

27. Trello board

28. White board & stickies

29. To-do lists

30. Calendar

31. Communication Critical to success

32. Meetings How do you ensure meetings are efficient? ● Agenda. ● Time limit. ● Meeting minutes. ● Actions with the ‘what’, ‘who’ & ‘when’. ● Follow up.

33. How do you manage yours? ● Dear all, please do this… will fail. Be specific - who, what and when. ● Always reply with feedback or estimated completion date. ● Always get in touch if things change and you won’t make it. ● Clear out your inbox (get to inbox zero) so you don’t lose things in the mess. Email

34. Time Saving Tips #1 The Email Game

35. The email game

36. Time Saving Tips #2 Gmail canned responses

38. Time Saving Tip #3 Send and archive

40. Time Saving Tip #4 Boomerang

41. The email game

42. Time Saving Tip #5 Outlook Templates & Quick Steps

43. Typing the same thing over & over? Try Outlook Email Templates & Quick Steps.

44. Time Saving Tip #6 Rescuetime

45. The email game

46. Actions ● List your objectives (what will success look like) ● Set up a project using Trello ● Install Boomerang for Gmail ● Use Boomerang to remind you or others ● Set up canned responses or email templates ● Track your time with Rescuetime ● Build on a tiny, easy daily habit ● Create a system that works for you!

47. QUESTIONS ANYONE? For more tips sign up to the newsletter Digitangle.co.uk Thanks for listening!

48. Credits & Further Reading: • Email Game - http://emailga.me/ • Outlook Email Templates & Quick Steps - http://www.msoutlook.info/question/665 • Boomerang for Gmail - www.boomeranggmail.com • Boomerang for Outlook - https://www.baydin.com/boomerang/ • Trello - https://trello.com/ • Rescuetime (time tracking) - https://www.rescuetime.com/ • Tom’s Planner (Gantt charts) - http://www.tomsplanner.com/ • Remember The Milk (task Manager) - http://www.rememberthemilk.com/ • Methods - workfront.com/enterprise/resource/blogpost/beginners-guide-project-management- methodologies • Agile - http://interviewpenguin.com/agile-methodology-interview-questions/ • Fragile - savaged.wordpress.com/2010/01/23/mix-agile-development-with-waterfall-project-management-and- get-fragile/ • Digital Project Management - http://www.thedigitalprojectmanager.com/ • Project Management Tools - http://www.stateofdigital.com/choosing-a-project-management-tool/ • SEO Project Management - http://www.stateofdigital.com/project-management-is-the-key-to-seo- success/ • Prince2 - http://www.Prince2.com

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