What Are the Road Mapping Essentials by former Capital One PM
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Product road mapping is an art, one that requires a strong pulse on the state of the business, your customers and stakeholders. Road maps are meant to provide a clear path towards reaching the business objectives giving transparency and predictability to anyone involved on the team. But how often have you heard “Hey, we are agile, we don’t need a roadmap”; or the opposite “Hey, this feature was on the roadmap, but why haven’t you delivered?”. In this session, Angela Govila, former Product Manager at Capital One, talked about how to handle both of these situations and everything in between, by diving deep into the basics of how to conduct road mapping sessions.
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What Are the Road Mapping Essentials by former Capital One PM
- 1. What Are the Road Mapping Essentials by former Capital One PM www.productschool.com
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- 8. Essentials of Product Roadmapping By Angela Govila March 2018
- 9. About the speaker ● Head of Product with Capital One’s Small Business Digital team ● Engagement Manager with Ernst & Young’s Strategic Transformation Advisory team ● Program Manager with General Electric ● Side hustles ○ AI Enthusiast. Started a business focused meetup on AI. ○ Consulting on product management, agile transformation and program management ○ Teach product management for UC Berkeley. ○ Podcast called Leadership Vibes dedicated to a candid conversation on leadership, diversity and inclusion. ○ Speaking gigs on product management, women, tech. ○ Links: ■ Angelagovila.com ■ Leadership Vibes on Soundcloud and iTunes
- 10. angelagovila.com WHAT’S COOKIN’! ● WIT Regatta - Panelist for “Bleeding Edge Technologies” ● Converting AI business strategy into action ● Driving Digital Transformation ● Leadership Vibes Podcast
- 11. Disclaimer!!! POV presentation based on my experiences Not representing any company or products mentioned in this presentation YMMV - One size does not fit all Case study with fictitious names and hypothetical examples Hi everyone! I am Samantha! Vector Graphics by vecteezy.com
- 12. So why are you here…. ● Unrealistic commitments ● No roadmap ● Roadmap changes often ● Poor business planning ● Limited trust - leads, stakeholders, teams ● Unclear roles, responsibility & accountability ● Interaction models not defined Spreadsheet hell! ● No central toolLack of groomed runway ● No focus on product launch needs ● Undisciplined agile development Images used under Creative Commons License
- 13. Typical product planning for small-ish teams # of teams 1 2 3 4 5 6 7 How often ● Monthly, 1-2 hours each ● Regular cadence of information distribution and problem solving Agenda 1. Remind everyone of the vision 2. How do workstreams/pizza teams add up to end to end delivery 3. Business metrics - KPI Dashboard 4. Roadmap per team / Collective view Vector Graphics by vecteezy.com Shared Stakeholders Engr Manager Product manager Designer Developer
- 14. Whoa! What do I for my teams?! 150 - 200 # of teams 1 2 3 4 5 6 7 8 9 ● Geographies ● Time-zones ● Cultures ● Language Shared Stakeholder s Engr Manager Product manager Designer Developer Shared Stakeholder s Engr Manager Product manager Designer Developer Shared Stakeholder s Engr Manager Product manager Designer Developer Shared Stakeholder s Engr Manager Product manager Designer Developer Vector Graphics by vecteezy.com
- 15. Dysfunctional teams and missed targets…. Images used under Creative Commons License
- 16. Mission Epics/ Features Goals Business Objectives Vision StoriesTasks Key Results Start with this…..
- 17. And with this... Declare 1 person as the driver Have leadership support Understand current release planning/mgmt process Basic product canvas available Declare which tools will be used
- 18. Wow! So many great tools! Roadmunk Aha! Lots of tools out there! ● Roadmap.space! ● Asana ● Casual.pm ● Craft ● ProdPad ● productboard ● ProductPlan ● Receptive ● SharpCloud ● OneDesk Trello Basecamp JIRA
- 19. Tools are like diets…. find the one you can stick with!
- 20. The Roadmapping Framework Customer inputs Market research, focus groups, surveys, research studies Stakeholder requests Stakeholder name, Feature Name, Description, Benefits, Expected Time frame, Sprint team, Product Manager Alignment Product Manager, Engr, Design - feature understanding, sizing, dependencies, timing, acceptance criteria, estimates Logistics Location, food, room setup, agenda creation
- 21. The Roadmapping Framework What’s the day like? ● Ground Rules ● Senior leader presents on mission/vision ● Business metrics ● Product managers walk through roadmap ● Critical stakeholder updates ● Breakout sessions ○ Negotiations ○ Q&A ○ Revised roadmap ● Debrief on roadmap updates ● Recognition/Team Building
- 22. Ground Rules ● Laptops closed. Phones on silent. Come back from breaks promptly. ● Respect the speaker. No sidebars outside the room. ● Active participation but no derailment from today’s goals. ● Participate in the conversation at the breakouts. No surprises at the end! ● Decisions made by….. ● Expect to be called out for breaking the rules! Goal of the day Ensure teams, leads and stakeholders are in agreement on the exact scope of work getting delivered from April - June We will do so by Following the ground rules Respectful Candor, Collective Wisdom Playing our role
- 23. What goes on the wall, board, projector…. Actual Roadmap Depends on maturity of your program…... Printed feature cards Product Manager Team Feature Name Description Benefit Requestor Estimate Dependency PI/Sprint Business Goal KPI FEATURE CARD Product Manager : Samantha Team : Wonder Woman Feature Name : Introducing “1 Click” Privacy Description: Ability for user to select in 1 click their privacy settings across the platform Benefit: 1) Transparency 2) Following the regulations Requestor: Suzie from Compliance Estimate: 3 sprints (6 weeks) PI/Sprint : June (18.6) Business Vision: Create a safer networked world Business Goal: Provide customers with transparency of their privacy settings KPI : Increase user retention by 10% Dependency: Brand, Legal, Enterprise team
- 24. The Roadmapping Framework Strategic communications ● Roadmapping Wrap Up ● Roadmap Updates Email ● Release Preview / Demo ● Weekly / Monthly Dashboard ● Business reviews ● Newsletters ● Project update ● Etc
- 25. Essentials of Roadmapping 1. Agreement from cross functional leaders including product, engineering, design, marketing, analytics, risk, legal, compliance etc to participate in roadmapping 2. Deliberately selecting who shows up in the room 3. Ensuring they understand their roles 4. Selecting a tool that causes least disruption 5. Being OK with things being awkward in the beginning 6. Declare 1 person as the lead 7. Having a strong team to run the day preparing advance and follow through after the session 8. Distribute roadmap very broadly 9. Use roadmapping as a team building event 10. Make it immersive such that it becomes privilege to be there
- 26. 5 secrets of success in product management 1. Have a diverse product team 2. Seek feedback constantly and fine tune 3. Communicate, Communicate, Communicate 4. Preparation is key 5. You have more influence than you believe
- 27. 4 Question Survey SURVEY LINK https://www.surveymonkey.com/r/KDKHQ65
- 28. Q&A
- 29. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com