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Native & Programmatic Advertising
Top Trends Driving eCommerce
There is hardly anyone who will doubt that eCommerce is the future of retail. While physical outlets will continue to have a strong presence, eCommerce platforms are expected to have…
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Walmart’s Shoppable Ads Features
Walmart and Peacock joined forces to offer shoppable ads on Bravo’s show. As streamers pair content with AI-generated ads, viewers can shop seamlessly during commercial breaks. Let’s…
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New Research Shows Customer Acquisition Cost Crisis Caused by Dark Social
Ninety-seven percent of brands are unable to accurately measure revenues from social media advertising because of Dark Social traffic.
Customer Acquisition Costs are…
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How Podcasts Can Drive Growth For B2B Sales and Marketing Teams: with Justin Steinman, CMO at…
Fellow podcast host, Justin Steinman, CMO at Definitive Healthcare participated in a recent episode of the SalesStar Podcastto talk about the potential growth opportunity podcasts can…
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The Future of Retail Advertising: Tokinomo’s Visibubble Sets New Standards in Interactive POSM…
Elevating Point-of-Sale Marketing: Tokinomo's Visibubble Merges Innovation and Interaction to Transform Retail POSM Displays for in-store Brand Activations
Tokinomo, a leading…
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82% Of Rebates Miss the Mark. Here’s How To Build a Good One
The term ‘rebates’ feels archaic – most people associate it with mail-in rebates advertised aggressively in infomercials or dealership ads. But rebates are still an extremely common…
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Product Led Growth Models and Customer Led Growth Models: what are they?
Are you faced with the decision of choosing between a product-led or customer-led growth strategy for your company? Rest assured, whichever strategy you opt for, it will have a profound…
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The Future of Data Management Platforms
Data management is defined as the collection, storage, security, access, usage, and deprecation of data, no matter where it is coming from. Data management platforms are SaaS tools…
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The Rise of AI Powered Visual Merchandising
Leading SaaS and tech providers like Algolia, Dynamic Yield, Vue.aiand several others have had focused efforts in enhancing their AI powered merchandising product suite off late. This…
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Generative AI: Revolutionizing Marketing and Sales
The marketing industry is constantly changing and trying to create innovative and catchy advertisements. As technology develops, marketing departments have seized new technology to…
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