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B2B technology
What’s Broken in B2B Sales and How Can ‘’Deep Selling’’ As An Approach Help?
B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions
In a recent episode of the SalesStar Podcast, it was exciting to welcome…
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4 Strategies to Unify Sales and Marketing for Sustained Growth
Sales professionals today are up against rising customer acquisition costs and a highly competitive environment, making prospecting increasingly difficult. Improving the alignment…
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SalesTechStar Interview with Valerie Bartlett, SVP of Growth at Tracer
Valerie Bartlett, SVP of Growth at Tracer shares her thoughts on what drives adtech and martechsales in this short chat with SalesTechStar:
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Welcome to this SalesTech…
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Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift
Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI:
Key topics covered:
Shifts…
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Identifying Buying Groups in B2B Tech: What to Keep in Mind?
In business-to-business (B2B) technology sales, identifying buying groups is critical for success. Unlike consumer-facing companies, B2B tech firms typically sell to organizations…
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Episode 198: MarTech and AI with Jeff Samuels, COO of Iterable
We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industry in 2024:…
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SalesTechStar Interview with Kevin Meeks, Chief Customer Officer at LivePerson
Kevin Meeks, Chief Customer Officer at LivePerson shares pointers on what can help B2B sales teams understand customer needs more accurately in this catch up with SalesTechStar:…
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SalesTechStar Interview with Alon Partuk, CEO and Co-founder at Octup
Alon Partuk, CEO and Co-founder at Octup talks about the latest trends that will redefine eCommerce in this short Q&A:
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Alon, tell us about yourself and your journey…
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ABM and Direct Mail – How to Drive Prospecting and Outreach Efforts with ABM
No matter your age, you always become as delighted as a youngster when a parcel shows up at your door! While some people are incredibly skilled at disguising their excitement, others…
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LinkedIn Sales Navigator: How Do You Use It To Your Best Advantage?
LinkedIn has evolved from being just a social network for professionals to a valuable sales tool for businesses of all sizes. LinkedIn Sales Navigator (Sal Nav) and other sales features…
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