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SalesTech Star
The SalesStar Podcast: 2022 Audio Interviews

The SalesStar Podcast, features interesting conversations with B2B / Sales thought-leaders and serves to connect their experiences with our growing global community of Sales and SalesTech professionals.

The SalesStar Podcast is hosted by SalesTechStar’s Director of Content Strategy, Paroma Sen.

Catch our episodes on:

One of the best things about The SalesStar Podcast?
Every episode serves to cover trending insights and tips on technology sales and sales tech through short snippets with industry leaders!

Episode 147: Driving Better Customer Revenue Journeys with Holly Procter, SVP of Global Sales at Clari

 

Holly Procter, SVP of Global Sales at Clari (a Platform that helps improve efficiency, predictability and growth across the typical revenue journey) shares a few thoughts on modern-day B2B sales processes:

Key topics covered:

  • What sales leaders and business stakeholders should do to align revenue processes and practices
  • Core sales strategies that work well in B2B
  • SalesTech optimization tips

Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice

 

Zarina Stanford, CMO at Bazaarvoice chats about the evolving trends that are keeping today’s marketers on their toes while taking us through Bazaarvoice’s growth story:

Key topics covered:

  • Current day marketing trends that are changing the future pace of marketing
  • B2B Marketing and B2B sales predictions for 2023
  • Tips to keep in mind when aiming to build unified brand experiences

Episode 145: The Changing Face of Sales with Mark Wright, VP Sales & Partnerships at Zeitworks

 

Mark Wright, VP Sales & Partnerships – Zeitworks, (a business intelligence platform that uses automated data collection to reveal information about the way teams work) spoke about the changing sales ecosystem:

Key topics covered:

  • Fundamentals that work in sales today
  • Best practices new sellers should follow
  • The future of salestech and B2B selling

Episode 144: What Drives Better B2B Performance: with Rachel Clapp Miller – VP of Marketing and Digital Engagement at Ascender by Force Management

 

Rachel Clapp Miller – Vice President of Marketing and Digital Engagement at Ascender by Force Management, (a sales engine that fuels repeatable revenue growth) highlights more on what it takes to drive B2B sales effectiveness:

Key topics covered:

  • Increasing sales effectiveness in B2B
  • Dominant tools that help
  • Enhancing the B2B sales experience

Episode 143: Uncovering the Evolution in Retail Media with Mikey Paley, SVP of Business Development, Retailers at Aki Technologies

 

 

Mikey Paley, SVP of Business Development, Retailers at Aki Technologies, (a platform that helps advertisers reach their audience with better personalization) shared a few thoughts on the evolving retail media segment in this podcast episode:

Key Topics Covered:

  • Dominant trends in retail media today
  • How better retail media experiences can drive the retailer and end user experience
  • The future of retail media advertising

Episode 142: Go-To-Market Best Practices with Jeffrey Ha, Chief Go-to-Market Officer at Rev

 

 

Jeffrey Ha, Chief Go-to-Market Officer at Rev (a platform that combines A.I. to deliver an enhanced end-user experience) joined us in this episode to share a few B2B tips and practices that can enable better go-to-market and sales output:

Key topics covered:

  • How traditional practices can’t sustain in B2B
  • Enhancing the overall sales and GTM process
  • Using predictive analytics to drive ROI

Episode 141: B2B Revenue Generation Tips with Marjorie Janiewicz, Chief Revenue Officer at Foursquare

 

 

Marjorie Janiewicz, Chief Revenue Officer at Foursquare, (a technology platform that powers leading business solutions and consumer products through a deep understanding of location) spoke about a few proven revenue generation practices in this episode of the SalesStar Podcast:

Key topics covered:

  • B2B sales/marketing challenges and sales-martech best practices
  • Revenue and growth strategies that can enable B2B teams
  • The future of B2B sales and salestech-martech

Episode 140: Sales Enablement Tips for B2B Teams with Mark Magnacca, Co-founder and President at Allego

 

 

Mark Magnacca, Co-founder and President at Allego,  a leading all in one sales enablement platform joined us in this episode to discuss more on what it takes to drive sales enablement best practices for B2B teams:

Key topics covered:

  • Allego’s journey and its recent innovations
  • Sales enablement trends in B2B
  • Sales strategies that work better in B2B
  • The future of salestech and B2B sales

Episode 139: Decoding Enterprise Sales Fundamentals with Molly McKinstry, Head of Enterprise Sales, Calendly

 

 

Molly McKinstry, Head of Enterprise Sales, at Calendly, (a sales scheduling automation platform) joined us in this episode to chat about a few enterprise sales fundamentals:

Key topics covered:

  • Fundamentals that Enterprise Sales teams and Enterprise Sales leaders need to pursue today to drive faster/better business impact
  • How enterprise sales teams across industries use different tactics to drive goals
  • The kind of salestech/sales intelligence that can impact enterprise sales teams with optimization tips

Episode 138: Marketing and Ops Tips for B2B Teams with Camela Thompson, VP Marketing at CaliberMind

 

 

Camela Thompson, VP Marketing at CaliberMind, (a B2B Marketing Data Platform that helps generate Marketing Insights) joined in as a guest to share a few growth marketing tips and best practices:

Key topics covered:

  • Growth marketing practices that work in B2B
  • How B2B marketers and sales teams can optimize ROI
  • The future impact of revenue insights to B2B teams

Episode 137: Sales and Revenue Ops Best Practices with Jamie Shanks, CEO of Pipeline Signals & Sales for Life

 

 

Jamie Shanks, CEO of Pipeline Signals & Sales for Life caught up with us in this episode of the SalesStar Podcast to talk about the changing scope of B2B sales:

Key topics covered:

  • Driving ROI with improved Sales Intelligence
  • Sales and RevOps Best Practices for B2B Teams
  • The changing face of salestech and B2B sales

Episode 136: Driving Sales Revenue Despite Recessionary Times with AJ Bruno, Founder and CEO at QuotaPath

 

 

AJ Bruno, Founder and CEO at QuotaPath an end-to-end compensation solution for revenue teams joined in as a guest on the SalesStar Podcast to chat about the changing B2B sales marketplace and what will redefine the industry in the near future:

Key topics covered:

  • Trends surrounding the B2B sales market today
  • Maintaining Sales ROI during a recession and through today’s ”great resignation”
  • The future of B2B sales and salestech

Episode 135: B2B Growth Hacks and Best Practices with Andy Champion, VP and General Manager of EMEA at Highspot

 

 

Andy Champion, VP and General Manager for the EMEA region at Highspot, a sales enablement platform that enables every customer conversation spoke about a few proven B2B growth tips and best practices…

Key topics covered

  • Loopholes in the current state of B2B marketing/sales
  • Alignment practices for sales-marketing teams
  • How can revenue leaders-sales and marketing teams change processes to drive faster growth

Episode 134: Driving Marketing ROI- Tips and Best Practices with Mariana Cogan, CMO at People.ai

 

 

Mariana Cogan, CMO at People.ai a leading revenue operations and intelligence (ROI) platform shared a few thoughts on what it takes to drive better marketing ROI in B2B:

Key topics covered:

  • B2B marketing in 2022
  • Common pitfalls marketers face
  • Marketing strategies that work better in B2B
  • The importance of better DEI in B2B

Episode 133: B2B Customer Engagement Best Practices with Myles Kleeger, President and Chief Customer Officer of Braze

 

 

Myles Kleeger, President and Chief Customer Officer at Braze, a leading customer engagement platform joined us on this episode of the SalesStar Podcast to talk about a few must-do customer facing fundamentals for B2B teams.

Key topics covered:

  • Evolving trends in the typical B2B customer journey
  • Key fundamentals to keep in mind when driving personalized customer experiences
  • The future of customer service in B2B

Episode 132: Biggest B2B Sales Learnings with Astrid Boer Masle, VP of Sales, EMEA & APAC – RFPIO

 

 

Astrid Masle Boer, VP of Sales, EMEA & APAC – RFPIO a market leader in response management software joined us in this chat to share her biggest sales learnings and key trends that are set to shape the tech/B2B industry:

Key topics covered:

  • Dominating B2B sales trends given today’s market dynamics
  • Core sales processes/models that drive ROI and growth
  • Biggest B2B sales challenges/solutions

Episode 131: Product Management Tips and Best Practices with Kimen Warner, VP of Product Management at Drift

 

 

Kimen Warner, VP of Product Management at Drift shares proven B2B product management best practices as well as some highlights on Drift’s newly launched Deal Room, in this episode of the SalesStar Podcast:

Key topics covered

  • How Product Management has evolved over the years…
  • What can product managers do to differentiate themselves
  • The launch of Drift’s ”Deal Room” and how it benefits B2B sales and marketing teams
  • The future of SalesTech

Episode 130: Digital Marketing and Ad Best Practices with John Piccone, Regional President, U.S, Adform

 

John Piccone, Regional President, Americas, at Adform an Integrated Advertising Platform joined us on this episode of the SalesStar Podcast to chat about a few trending digital marketing and ad best practices:

Key topics covered:

  • Fundamentals in B2B marketing that help drive ROI
  • Understanding marketplace evolutions and customer behaviors
  • What B2B revenue/sales/marketing leaders need to keep focus on in today’s dynamics

Episode 129: Regional Sales Development Best Practices with Abdul Javed, VP of Sales for APAC at Clari

 

Abdul Javed, VP of Sales, APAC at Clari, a Revenue Operations Platform that improves efficiency, predictability, and growth across the entire revenue process joined in as our guest in this episode to share a few regional sales development best practices;

Key topics covered:

  • What does it take to build a strong Sales foundation
  • Sales strategies that work for regional sales
  • Salestech and alignment tips for global teams

Episode 128: Marketing Tips and Best Practices for the Rest of 2022 with Daniel Rodriguez, CMO at Simplr

 

Daniel Rodriguez, CMO at Simplr a machine-enabled customer experience solution that meets the demands of the Customer across all digital channels was our guest for this episode of the SalesStar podcast to talk about marketing practices that should be the highlight through 2022,

Key topics covered:

  • Biggest B2B sales challenges
  • Optimizing your choice of martech/salestech
  • Discussing the future of salestech

Episode 127: B2B Sales and SalesTech Best Practices with Craig Moore, Head of Sales at Vyond

 

Craig Moore, Head of Sales at Vyond a platform that helps people create dynamic and powerful video media joined us on this podcast to talk about a few top B2B sales practices and the salestech behind them.

Key topics covered:

 

Biggest B2B sales challenges

Optimizing your choice of martech/salestech
Discussing the future of salestech

Episode 126: Revenue Intelligence Trends and Best Practices with Chris Cabrera, CEO and Founder at Xactly

 

Chris Cabrera, CEO and Founder at Xactly, (an Intelligent Revenue Platform that acts as a solution to align seller behavior) joined us on this episode to chat about a few top B2B revenue trends and best practices:

Key topics covered:

 

  • How is Revenue Intelligence today changing the game for B2B sales teams
  • How B2B sales teams have used Revenue Intelligence to drive their goals
  • Technologies that will become core and integral to sales-marketing experiences

Episode 125: Sell without Selling Out – A Conversation with Andy Paul

 

Global sales advisor, sought-after speaker and author – Andy Paul joins us in this episode of the SalesStar Podcast to share a few top sales practices that can help enable a more proactive and slightly less salesy approach to sales:

Key topics covered:

 

  • B2B sales challenges that persist in today’s environment
  • The disadvantage with being too ”salesy” and what to do about it
  • What sales practices help drive true ROI Thoughts on the future of Salestech

Episode 124: Improving the Online Buying Journey with David Greenberg, CMO at Conversica

 

David Greenberg, CMO at Conversica (a leading provider of Conversational AI for business), shares a few marketing and sales best practices for B2B teams;

Key topics covered:

 

  • Enterprise marketing and sales alignment practices
  • What it takes for B2B marketers and sales people to drive online buying experiences
  • The future of salestech/martech

Episode 123: B2B Revenue Tricks And Best Practices with Jamie Bertasi – President and Chief Operating Officer at Totango

 

Jamie Bertasi – President and Chief Operating Officer at Totango spoke about a few proven revenue tricks and best practices that have enabled goals for the Totango team over the years,

Key topics covered

  • Takeaways from the Totango growth story over the years
  • Fundamental salestech/martech systems that enable revenue processes
  • What should start-up teams keep in mind when implementing processes
  • The future of B2B sales/B2B tech

Episode 122: Building The Connected Enterprise for Modern Sales: with Mike Smith, Senior Director, Enterprise Sales, CData Software

 

Mike Smith, Senior Director, Enterprise Sales at CData joined us in this episode of the SalesStar Podcast to discuss a few modern day SalesOps best practices and trends;

Key topics covered

  • The role of Sales Ops in building a modern sales organization
  • How the customer purchasing process has changed
  • The need for salespeople to have better customer 360 views/insights (along with best practices/tips)
  • How CData’s suite of data connectivity solutions can enable better sales forecasting and customer insights for B2B teams

Episode 121: Sales Enablement Trends for 2022: with Carson Conant, Founder and CEO at MediaFly

 

 

Carson Conant, Founder and CEO at MediaFly, a collaborative tool for sellers & marketers shared a few of his top sales enablement predictions for 2022,

Key topics covered

  • Growing importance of Sales Enablement Platforms
  • How sales enablement and sales tech as a whole will shape up in the near future
  • Sales enablement processes that boost ROI for B2B teams

Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango

 

Guy Nirpaz, Founder and CEO at Totango, (a customer success software platform) that helps organizations to monitor, track and optimize every stage of the customer journey as our guest, to chat with us about the story behind Totango and the future of customer success:

Key topics covered

 

  • Totango’s growth journey through the years…
  • Why customer success platforms are crucial to B2B sales today
  • The future of sales tech and customer success in B2B

Episode 119: Sales Trends that Generate Better ROI: with Scott Smyth, VP Global Sales at HG Insights

 

Scott Smyth, VP Global Sales at HG Insights, a global leader in technology intelligence shared a few proven sales and salestech tips and practices that can generate better overall ROI for B2B teams:

Key topics covered:

 

  • Common sales tactics that work in B2B

  • Challenges faced by B2B sellers

  • The future of sales and salestech

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai

 

Chris Maeda, co-founder and CTO at Botco.ai an AI-powered marketing chat solution shared a few thoughts on the impact of chatbots in today’s digital sales and marketing world:

Key topics covered:

The evolving role and importance of chatbots in sales and marketing today

How leading brands are using their bots to drive sales/marketing

How AI will evolve to change the sales-marketing landscape

Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift

 

Katie Foote, Chief Marketing Officer at Drift a conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying joined us on the SalesStar Podcast to share a few top marketing optimization thoughts and best practices.

Key topics covered:

Core marketing tricks to keep in mind for 2022

Martech solutions to consider to help optimize marketing efforts

Understanding today’s B2B market dynamics and using it to drive marketing goals

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign

Adam Johnson, SVP, Sales at ActiveCampaign a global leader in Customer Experience Automation shares a few proven sales success tips and collected takeaways from his built up sales expertise through the years, while taking us through the impact of customer experience automation systems:

Key topics covered:

 

Technologies that matter to eCommerce/online businesses today

Impact of CX automation
How salestech-martech adoption will evolve with changing market dynamics

Episode 115: Direct Mail and its Impact on B2B Marketing: with Kris Rudeegraap, CEO and co-founder of Sendoso

Kris Rudeegraap, CEO and co-founder of Sendoso, a platform that helps sales and marketing teams connect and drive revenue with personalized gifts in order to improve customer engagement initiatives shared a few thoughts on the impact of Direct mail in B2B sales and marketing:

Key topics covered:

What inspired Sendoso and how has the platform evolved over the years to meet changing business-user needs

The benefits of direct mail

How can marketers and sales teams create better end to end experience (that convert!) with direct mail?

Episode 114: Marketing Do’s and Don’ts with Chris McLaughlin, Chief Marketing Officer at LumApps

Chris McLaughlin, Chief Marketing Officer at LumApps chats about the biggest CMO trends and practices that need to be followed to enable better marketing output through 2022 in this episode of The SalesStar Podcast

Key topics covered

Typical B2B CMO best practices and challenges

Optimization trends and tips that drive better internal marketing practices

The future of B2B marketing and martech

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

John Elsey, CEO at Richardson Sales Performance shared a few best practices and sales training tips that are especially crucial to today’s B2B sales environment;

Key topics covered:

In what ways do B2B sales teams struggle with adequate training

Virtual selling best practices

What it takes to build and scale a B2B sales team

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle

Karen Gallantry, GM at mParticle a customer data platform that enables marketing efforts spoke about a few proven revenue and sales practices that yield results for B2B teams:

Key topics covered:

Strategies in sales/revenue operations that yield results

How core processes in sales and revenue operations are changing

Sales technologies/ Revenue technologies that will become more crucial to everyday B2B operations

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic

Kristina Simkins, VP of Product at Lessonly by Seismic a coaching software platform built for frontline teams shared a few tips on leading product teams effectively:

Key Topics Covered:

Meeting the evolving need between products-customers and what product teams need to do

How can product teams – marketers and sales people align to impact overall processes and business growth?

The future for B2B Product teams: trends and thoughts

Episode 110: Driving Sales-Marketing Unity with Chetan Chaudhary, Chief Revenue Officer at Scale AI

Chetan Chaudhary, Chief Revenue Officer at Scale AI, a platform that accelerates the development of AI applications by helping machine learning teams generate high-quality ground truth data shared a few insights in this podcast that can help sales-marketing and revenue teams drive better unison in their core processes.

Key Topics Covered:

What should sales/marketers focus on to build unified customer and buying journeys?

Problems faced in B2B when it comes to go-to market plans and strategies

Tips to drive better revenue and sales operations

Episode 109: B2B Revenue Generation Tactics with Michelle Pietsch, VP of Revenue at Dooly.ai

Michelle Pietsch, VP of Revenue at Dooly.ai, a connected workspace that helps revenue teams win more deals shared a few thoughts and best practices that can drive better processes and output for B2B Revenue teams:

Key Topics Covered:

Best practices and processes that drive B2B revenue and sales teams given today’s market dynamics

Core salestech-revtech that have always helped drive team output and business goals

Top tips for marketers and B2B sales teams for 2022 and beyond!

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