Design for Startups - Build Better Products, Not More Features

•

478 likes•195,476 views

Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.

VITALYM.GOLOMB|@VITALYG
designforstartupsBUILDBETTERPRODUCTSNOTMOREFEATURES
FEB16th,2016

VITALYM.GOLOMB//SANFRANCISCO&THEWORLD
golomb.net // @vitalyg
✓ BORNINUKRAINE,GREWUPINCUPERTINO-STARTUPSSINCEAGEOF13
✓ FOUNDEROF“STARTUPADDVENTURE”CONFERENCE-SEVENCOUNTRIES
✓ DEGREEINCOMPUTERANDVIDEOIMAGING
✓ STARTEDTHREECOMPANIES,ONEVC-BACKED
✓ GUESTLECTUREDATSTANFORD,UCBERKELEY,ANDOTHERS
✓ SPEAKER&MENTORIN20+COUNTRIESANNUALLY
✓ GUESTCONTRIBUTORTOTECHCRUNCH
✓ AUTHOR“ACCELERATEDSTARTUP”COMINGIN2016

“Artislikemasturbation.Itisselfishand
introvertedanddoneforyouandyoualone...
...Designislikesex.Thereissomeoneelse
involved,theirneedsarejustasimportant
asyourown,andifeverythinggoesright,
bothpartiesarehappyintheend.”
ColinWright
@colinismyname

#1ISINNOVATIVE
 
TAKESADVANTAGEOF 
NEWTECHNOLOGY

#2MAKESAPRODUCT
MOREUSEFUL
 
USEDICTATESFORM

#3ISAESTHETIC
 
ONLYWELL-EXECUTED
OBJECTSCANBEBEAUTIFUL

#4
MAKESAPRODUCT
UNDERSTANDABLE
MAKESAPRODUCTTALK

#5ISUNOBTRUSIVE
 
NEUTRAL,OPENTO 
USERSELF-EXPRESSION

#6ISHONEST
 
DOESN’TMAKEPROMISES
THATCANNOTBEMET

#7ISLONGLASTING
 
FASHIONABLEDESIGN 
DATESQUICKLY

#8ISTHOROUGH
 
LEAVESNOTHINGTOCHANGE,
DOWNTOTHELASTDETAIL

#9
ISENVIRONMENTALLY-FRIENDLY
USESONLYWHATISNEEDED

#10
ISASLITTLEDESIGNASPOSSIBLE
SIMPLEANDPURE

60-80%markupon
dirt,oil,wax,andfragrance

“Designisnotjust
whatitlookslike.
Designishowitworks.”
SteveJobs

INTERFACE
LOGIC
99%OFTHEWORLDDOESNOTUNDERSTAND
THEMAGICOFPROGRAMMING
YOURAPPLICATION
DATA
INTERFACE
HOWUSERSSEEIT
MAGIC

“Asfarasthecustomeris
concerned,theinterface
istheproduct.”
JefRaskin
CreatorofAppleMacintosh

GRAPHICDESIGN
BRANDING
ILLUSTRATION
TYPOGRAPHY
IMAGEMANIPULATION

userexperience
GRAPHICDESIGN
PSYCHOLOGY 
KNOWLEDGEOFMEDIUM
SENSEINTENT

VISUALBY:ENVISPRECISELY
BASEDON:THEDISCIPLINESOFUSEREXPERIENCEBYDANSAFFER

ui/visual
SUBSETOFUX&
GRAPHICDESIGN
DESIGNPRINCIPLES
FORGIVENOS
SURFACEFUNCTIONALITY

front-enddeveloper
DESIGNEYE
EXECUTEUX/UI
BRIDGETOENGINEERING

marketing
COPYWRITING
SALES
VOICEOFTHECUSTOMER

UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING

“Gooddesignisobvious.
Greatdesignistransparent.”
JoeSparano
@joesparano

NOSUCCESSFULPRODUCTHAS
EVERCOMEOUTOFAFOCUSGROUP

"IfIhadaskedpeoplewhat
theywanted,theywould
havesaid‘fasterhorses’."
HenryFord

"Ifthereisanyonesecretof
success,itliesintheabilityto
gettheotherperson’spointof
viewandseethingsfromthat
person’sangleaswellasfrom
yourown."
HenryFord

Vision
+
Feedbackfromcustomers/users
+
Culture(consistency&expectations)
+
Techniques
JaredSpool
@jmspool

Unintentional self genius
activity-
focused

PROBLEM
DEFINITION
WIREFRAMES
+PROTOTYPES
USER
INTERFACE
DESIGN
ARCHITECTURE
APPLICATION
DEVELOPMENT
FRONT-END
DEVELOPMENT
MARKETING
CUSTOMER
FEEDBACK
RINSE&REPEAT

“Designisintelligencemadevisible.”
DonNewgren
Artist

definetheproblemandlet
designersdotheirjobs

FAST CHEAP
GREAT
FREE
UGLY, 
RUSHED,AND
CARELESS
NEVERONTIME
DOESNOT 
EXIST
YOUGET 
WHATYOU 
PAYFOR
DOESNOT 
EXIST
TRASH
DOESNOT 
EXIST

BUSINESSwithdomainexpertise
DESIGN ENGINEERING
balancedstartupteam

PRE-ORDERNOW:WWW.GOLOMB.NET/BOOK
@VITALYG

This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.

100 growth hacks 100 days | 1 to 10

Robin Yjord

10 Insightful Quotes On Designing A Better Customer Experience

Yuan Wang

In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/

How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs

MarketingProfs

Fight for Yourself: How to Sell Your Ideas and Crush Presentations

Digital Surgeons

Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

28 Pitching Essentials

Michael Parker

If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

Five Killer Ways to Design The Same Slide

Crispy Presentations

Visual Design with Data

Seth Familian

An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813 I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com

Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action. In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.

Pitching Ideas: How to sell your ideas to others

Jeroen van Geel

Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

The power of creative collaboration

Table19

This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.

The Other C Word: What makes great content marketing great

Velocity Partners

10 Things your Audience Hates About your Presentation

Stinson

See it with animations! https://vimeo.com/179236019 It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins? For more presentation help, visit stinsondesign.com/blog

The Art of the Presentation

Jeffrey Stevens

25 Need-to-Know Marketing Stats

contently

People Don't Care About Your Brand

Slides That Rock

Five Apps You Should Download Today

Gary Vaynerchuk

Things That Don't Matter in Your Presentation!

Ayman Sadiq

We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!

How to Determine the ROI of Anything

Gary Vaynerchuk

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

Board of Innovation

This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.

11 big strategy ideas

CPA Australia

The Build Trap

Melissa Perri

4 Biggest Challenges for Creative Teams

Wrike

https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.

Time to Wow! and Buyer-centric Funnel Design

David Skok

The document provides guidance on optimizing a company's sales funnel by taking a buyer-centric approach. It recommends mapping the buyer's decision process and addressing all their decision criteria and concerns at each step. Key strategies include removing friction points, adding motivators, and testing for problems through the lens of the buyer's experience. The goal is to design a funnel that delights buyers and keeps them motivated to continue engaging with the sales process.

Growth Hacking

Mattan Griffel

This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.

How To Get Clients & Sell Without Selling (Social Selling)

Jane Frankland

http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you. If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation. In it I'll be sharing how you can: 1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income. 2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform. 3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales. 4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them. Thanks for watching!

Design Your Career 2018

Slides That Rock

The Future of Everything

Charbel Zeaiter

What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony? Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology. Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.

Accelerated Startup @ TechCode

Design for Startups - Build Better Products, Not More Features

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Design for Startups - Build Better Products, Not More Features

Similar to Design for Startups - Build Better Products, Not More Features (12)

More from Vitaly Golomb

More from Vitaly Golomb (20)

Recently uploaded

Recently uploaded (20)

Design for Startups - Build Better Products, Not More Features