Introducing Greenside Central

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This document presents branding and visual identity concepts for Greenside Central/Creative Collective. It includes proposed primary logos featuring a circular motif to represent Central. Color variations and patterns are explored for the logo and visual branding. The branding is meant to encapsulate the essence of Central and live true to its circular shape. The document appears to be a branding presentation from WorxGroup to the client.

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Introducing Greenside Central

1. www.wrxgrp.co.za PAGE 1 PreparedforGreensideCentral/Creativecollective Avisualstory| Public space interaction and urban intervention

2. www.wrxgrp.co.za PAGE 3

3. www.wrxgrp.co.za PAGE 4 I am a writer I am a foodie I am design #IAMGREENSIDE FORMANDFUNCTION

4. www.wrxgrp.co.za PAGE 5www.wrxgrp.co.za PAGE 5 PRIMARYBRANDING The primary brand will live true to the essence of central - encapsulated by the circular shape Logo 1 Logo 2 Primary logo The creative collection

5. www.wrxgrp.co.za PAGE 6www.wrxgrp.co.za PAGE 6 VISUALBRANDING

6. www.wrxgrp.co.za PAGE 7 PATTERNINGANDLOGOCOLOURVARIATION www.wrxgrp.co.za PAGE 7 PATTERNINGANDLOGOCOLOURVARIATION

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17. www.wrxgrp.co.za PAGE 18www.wrxgrp.co.za PAGE 18

18. www.wrxgrp.co.za PAGE 19 WorxGroupthanksyoufortheopportunitytopresentourideas for the Global Markets Sunset Cocktails Function, we hope you enjoyed our concept for‘Wherever the Wind Blows’. A themed evening above the tree tops. We hope you enjoyed our ideas and we look forward to unpacking this concept with your team towards delivering a fabulous event for your clients. 1stFloor-GreensideStudios,26GlaneaglesRoad Greenside,Johannesburg,2193 Tel: +27 11 646 3223 www.wrxgrp.co.za

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