Patagonia Winter 2016 Catalog (U.S.)

Business by the book For those of us who work at Patagonia, and for many who would like to work in, and help build, more companies committed to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis, Let My People Go Surfing: The Education of a Reluctant Businessman, by our founder Yvon Chouinard, is a foundational text.

Left top: Josh Wharton steps out on the final traverse of Mount Temple’s GreenwoodLocke route. Alberta, Canada. Mikey Schaefer Left bottom: To restore, cut along dotted line. Matilija Dam, Ojai, California. Ben Knight Above: The 1960s Tin Shed gang. Ventura, California. Tom Frost

Chouinard is a memoirist in the great American tradition of plain speech and love of the natural world that includes Thoreau, Emerson and Muir—with touches of Kerouac and Bukowski. It is not possible to forget, once you read it, the description of Chouinard’s father pulling his own teeth out with pliers, whiskey pint at hand, or the 1950 climbers’ menu of cat tuna (from discounted, dented cans) and ground squirrel assassinated with an ice axe “à la Trotsky.” This year we celebrate the 10th anniversary of Let My People Go Surfing. Penguin Books has published a completely revised and updated version, with a new introduction by author, activist and filmmaker Naomi Klein. The new edition brings Patagonia’s history up to date, offers new perspective on our worsening environmental crisis, and features rare photographs from our archives, dating back to the days of Chouinard Equipment. But the book also includes, in addition to Chouinard’s life story, eight critical essays on business philosophy, each organized around a particular

function (design, production, finance, distribution, etc.), that illustrate how we believe we should do business. Chouinard wrote the final drafts, but the content—the philosophy itself—was hammered out 25 years ago by groups of 30 employees at a time, plus the boss. Many of us who have worked here, past and present, came to the company after starting out in another way—as a climber, surfer, biologist, writer, painter, cartographer, singer, to name a few. Others at the company have pursued lifelong careers in the apparel or outdoor industries. The philosophies at the core of the book represent how together we found the way we wanted to operate—to engage our employees, honor our customers, enliven our communities, and recognize our interconnectedness with, and reliance on, the natural world. This catalog showcases some of the best results of the philosophies laid out in Let My People Go Surfing, after four decades of putting them to the test—through products and ideas that exemplify how we as a company strive to move in the world.

The Nano Puff ® Jacket, Vest, Hoody and Pullover

We’ve changed the Nano Puff Jacket

Designed for climbers and loved universally by surfers, skiers and travelers of every stripe, our Nano Puff® styles form the rock solid foundation for experiences ranging from everyday to epic. By making small but considered changes over time and never assuming we’re “finished,” we’ve dialed in our Nano Puff family, brick by iconic brick. For years, we’d been searching for a synthetic insulation that met our performance standards for a trusted technical piece, like the Nano Puff Jacket, that would also do better by the environment. But it’s very difficult to reduce impact without sacrificing performance, and nothing we tried passed muster. Patience and persistence paid off. Our challenge to our insulation partner PrimaLoft has finally resulted in 04

PrimaLoft® Gold Insulation Eco, a synthetic insulation with 55% recycled content—and 100% performance. The third part of our mission statement reads, “Use business to inspire and implement solutions to the environmental crisis.” Whether it’s creating a jacket or creating change in an industry, we take little steps, with lots of patience, to move toward bigger, even better results.

Win for performance. PrimaLoft Gold Insulation Eco is lightweight, compressible and warm even when wet—and now has 55% recycled content with zero loss in performance. It’s so good that we trust it for all our Nano Puff styles.

... for good.

Win for the planet. By using PrimaLoft Gold Insulation Eco in our Nano Puff styles, Patagonia will save more than 2 million plastic bottles from the landfill in the first year alone. But a breakthrough like this is too important not to share. Beginning in 2017, PrimaLoft will replace all of its Gold Insulation, anywhere it’s used, with the new 55% recycled Gold Insulation Eco. We consider that a huge, responsible leap forward, not just for the outdoor community, but for any industry that uses synthetic insulation.

Nano Puff® Jacket, Vest, Hoody and Pullover all use a windblocking, 100% recycled polyester shell fabric that sheds moisture and glides effortlessly in your layering system. Soft, lightweight, highly compressible, 60-g PrimaLoft® Gold Insulation Eco (55% recycled) traps heat with remarkable efficiency, even when wet. Imported.

Women’s Nano Puff® Jacket 84217 I $199.00 I XS-XL I 283 g (10 oz) Women’s Nano Puff® Vest 84247 I $149.00 I XS-XL I 206 g (7.3 oz) Women’s Nano Puff® Hoody 84227 I $249.00 I XS-XL I 306 g (10.8 oz) Men’s Nano Puff® Jacket 84212 I $199.00 I XS-XXL I 337 g (11.9 oz) Men’s Nano Puff® Pullover 84022 I $169.00 I XS-XXL I 286 g (10.1 oz) Men’s Nano Puff® Bivy Pullover 84186 I $219.00 I XS-XXL I 354 g (12.5 oz) 05

The Stretch Nano Storm ® Jacket

Stolen goods “Successful inventing requires a tremendous amount of energy, time, and money. The big inventions are so rare that even the most brilliant geniuses think up only a few marketable inventions in their lifetimes ... Innovation can be achieved much more quickly because you already start with an existing product idea or design.” Yvon Chouinard Let My People Go Surfing

Hayden Kennedy starts the day with a shower on Cleopatra’s Needle. Hyalite Canyon, Montana. Jason Thompson

At Patagonia, we search everywhere for inspiration, but once we find it, we do our own thing. For example, we didn’t invent bunting fleece, but we made it more functional and durable for our own outdoor devices. Creative borrowing happens all the time within our own product mix. If we develop something useful for surfers that’s also useful for climbers or trail runners, we’ll knock it off without thinking twice. In 2014, we introduced the Nano-Air® Hoody with FullRange® synthetic insulation and changed the way people dress for the outdoors. A warm, stretchy, breathable layer created primarily for climbers and backcountry skiers on start-stop missions, the Nano-Air Hoody, Jacket and Vest have since become essentials for anyone getting after it in the cold. But what about truly miserable weather? Wet, blowing, blasting weather. The weather-resistant shell fabric of our Nano-Air styles could shed light precipitation but wasn’t meant for true outer-layer duty. So we stole its FullRange insulation and wrapped it in a stretchy, waterproof/breathable shell, marrying warmth, breathability and stretch with full-on weather protection to create the Stretch Nano Storm Jacket.

Stretch Nano Storm® Jacket Built to buffer the start-stop cycle of alpine climbing in wet, cold conditions, our new Stretch Nano Storm Jacket blends insulation, breathability and weatherproofness. We paired a light, supple and stretchy 2-layer waterproof/breathable H2No® Performance Standard shell with the revolutionary 60-g FullRange® insulation of our Nano-Air® styles and added a highly breathable liner. Each fabric stretches, and the articulated pattern and seamless shoulder design offer total range of motion. With a helmet-compatible, 2-way-adjustable hood, 2-way pit zips, selffabric hook-and-loop cuff closures and embedded cord locks at the hem to seal out sneaky drafts. Imported.

Men’s Stretch Nano Storm® Jacket 84330 I $449.00 I XS-XXL I 581 g (20.5 oz)

women’s available online

The Ultralight Down Jacket, Hoody and Vest

The best, hands down

“The first part of our mission statement, ‘Make the best product,’ is the raison d’etre of Patagonia and the cornerstone of our business philosophy ... and [it’s] the reason we got into the business in the first place ... ‘Make the best’ is a difficult goal. It doesn’t mean ‘among the best’ or the ‘best at a particular price point.’ It means, ‘make the best,’ period.” Yvon Chouinard Let My People Go Surfing

Of all the products we’re most proud of, our insulation pieces stand out. From polyester fleece to synthetic fill to down, we source the highest-performing, most environmentally responsible materials we can find. Then we craft them into purposeful silhouettes that deliver the most effective performance from those materials. Take our Ultralight Down styles. There’s not an ambassador on our climbing, skiing or snowboarding roster who doesn’t rely heavily on an Ultralight Down piece to warm their missions in the mountains, and with good reason. They’re beautifully designed, minimalist styles that pack versatile warmth into a whisper-light layer.

These jackets contain only Traceable Down, traced from farm to factory to help ensure the birds that supply it are not force-fed or live-plucked.

But a lightweight, warm puffy isn’t our ultimate goal (many companies produce such a thing). Our goal is to make the best product with the highest degree of excellence. A Patagonia Ultralight Down Jacket is not only sewn to an exceptionally high standard with lightweight, durable shell fabrics, it’s also insulated with Traceable Down—down traced from parent farm to apparel factory to help ensure the birds that supply it are not force-fed or live-plucked. To us, such levels of detail and diligence aren’t “above and beyond”— they’re why we’re in business at all.

Ultralight Down Jacket, Hoody and Vest Through the vagaries

Women’s Ultralight Down Jacket 84762 I $299.00 I XS-XL I 232 g (8.2 oz)

Men’s Ultralight Down Hoody 84767 I $349.00 I XS-XXL I 297 g (10.5 oz)

Women’s Ultralight Down Vest 84781 I $249.00 I XS-XL I 158 g (5.6 oz)

Men’s Ultralight Down Vest 84776 I $249.00 I XS-XXL I 178 g (6.3 oz)

Women’s Ultralight Down Hoody 84772 I $349.00 I XS-XL I 269 g (9.5 oz)

Men’s Ultralight Down Jacket 84757 I $299.00 I XS-XXL I 269 g (9.5 oz)

of shoulder season or the certainties of full-on winter, our Ultralight Down Jacket and Hoody hold your heat with 800-fill-power Traceable Down wrapped in ultralight yet super tough Pertex Quantum® shell fabric that blocks wind and sheds snow with a DWR (durable water repellent) finish. The sewn-through construction, tight channel pattern and just the right amount of down increase versatility. A slim silhouette (and the Hoody’s low-profile, single-pull adjustable hood) maximizes thermal efficiency as a dry-weather outer layer or layered under a weather-beating shell. Imported.

The Primo Down Jacket

For the coldest, deepest days

Coldest day of the season so far. It’s –25 degrees and gusting hard in British Columbia’s Lizard Range, and the parking lot is empty. “C’est frette, mother@#*er.” The Quebecois liftie doesn’t see you there as he brushes off the creaky lift but apologizes when you chuckle at your shared discomfort. Pull the hood up, and tuck your nose deep in the collar. Hug the body hard. Love thyself, as the good book says. The morning unfolds in blissful solitude. Too cold for most, but you easily stay warm collecting run after run without crossing tracks. Four laps in bottomless Easter Bowl and three impossibly deep Snake Ridge missions later, the sleep-in crowd arrives. Patrol worked hard to get the eastern boundary open, and the bombs have finally attracted the masses, including Sebastian. Meet him at the stash spot, and dig out the backcountry bag. It’s buried under 4 inches since you left it there at first chair. You’re wearing the transceiver already, but a dive into Fish Bowl means the probe and shovel gotta join the party. So does the frozen PB&J. Stick it in the inner pocket to warm up, and pull the powder skirt tight. Head for the alpine. Cut low under the always unpredictable Waterfall chute, but stay high through Cedar Bowl. Begin the easy hike away from the undulating traverse track and onto the ridge proper. Cold. Deep. No sign of other humans, and little visibility in general. By the time you reach the nylon rope line, the sandwich is thawed enough. You happily choke down 342 calories of white bread, oily peanuts and high-fructose corn syrup while a frosty-looking Seb digs a pit. He gapped on the morning text train and now appears consumed with the peculiar guilt that comes with missing out on unexpected storms. When cleared for passage, you stand up, brush the crumbs off the jacket, pull the hood back and smile at him. “You first.” And just like that, he’s in deep, where he belongs. You happily follow. Love thyself, but love thy neighbor as well. 10

Primo Down Jacket With a refined fit and a removable, adjustable powder skirt, this is our warmest, most protective insulated hardshell riding jacket. It features 2-layer GORE-TEX® fabric for durably waterproof/breathable and windproof protection and 800-fill-power Traceable Down to warm you on frigid dawn patrol missions. With a 2-way-adjustable, helmet-compatible hood, six zippered pockets, and Cohaesive® embedded cord locks at hood and hem. Imported.

Men’s Primo Down Jacket 30474 I $699.00 I XS-XL I 935 g (33 oz)

Women’s Primo Down Jacket 30479 I $699.00 I XS-XL I 802 g (28.3 oz)

Right: Go with the blow. Forrest Shearer embraces the windy Chilean backcountry. Nevados de Chillán, Chile. Andrew Miller Next: Who needs feet when you have technique—and biceps? Not Kate Rutherford. Fighting through the “campus pitch” of Romantic Warrior in The Needles. Sierra Nevada, California. Ken Etzel

Let my people go surfing “This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.” From the foreword to Let My People Go Surfing, by Naomi Klein author of the bestselling book This Changes Everything

“The original intent in 2005 for writing Let My People Go Surfing was for it to be a philosophical manual for the employees of Patagonia. I never expected at that time that this simple book would be translated into [more than] ten languages and be used in high schools and colleges and even be influential in large corporations ... “We have always considered Patagonia an experiment in doing business in unconventional ways. None of us were certain it was going to be successful, but we did know that we were not interested in ‘doing business as usual.’ Well, we have survived and even thrived for close to half a century ...

“As the evils of society become stronger and more numerous, we recognize that as a larger and more influential company our responsibilities to society and our efforts to be an even more responsible company have also [increased]. What we have done in the last decade to achieve this and what we plan to do in the next decades is the purpose of the revised edition of this book.”

From the preface to the second edition of Let My People Go Surfing: The Education of a Reluctant Businessman—Including 10 More Years of Business Unusual, by Yvon Chouinard, 2006/2016.

Patagonia Books Telling stories is in our

book, Yosemite in the Sixties, in 2007. Since

that changed climbing forever, and an

blood. What started as light entertainment

then, Patagonia Books has brought out 29

entrepreneur who brought doing good

around camp in Yosemite, proved critical

more titles—all of which, we feel, inspire and

to the heart of his business. It’s also a

while stuck for weeks in an ice cave in

restore connection to the natural world and

blueprint for all facets of what is today one

Patagonia, and, over the years, has grown

encourage a reflective, responsible life.

of the most environmentally and socially

richer and more textured with the addition of new voices and new experiences. From the beginning, we’ve shared

Among the stories we’re most excited to bring you is Let My People Go Surfing— the portrait of our founder and owner Yvon

responsible corporations on the planet. Let My People Go Surfing is kind of our sacred text here at Patagonia and

our stories in catalogs like this one and

Chouinard and a peek into his unusual

required reading for all new hires, who not

more recently on patagonia.com. But some

company. Newly revised with updates from

only learn how it all began, but see clearly

stories were too big to be told in a catalog

the past 10 years, it’s the story of a young

in writing that when the surf is pumping

spread or a blog entry. Wanting to explore

man who found escape by scaling the

or the mountains call, they have the boss’s

more deeply the relationship with a place,

world’s highest peaks, an innovator who

permission to get up and go.

a person, an idea, we published our first

used his father’s tools to build equipment

Let My People Go Surfing by Yvon Chouinard BK067 I $20.00

From the 1968 movie Mountain of Storms: The Ford Econoline, stacked with surfboards, somewhere along the PanAmerican highway. Lito Tejada-Flores

Some adventures are meant to be had in an armchair. See all our titles at patagonia.com/books

Tres 3-in-1 Parka

Wet and cold don’t discriminate

Zip-out inner jacket features 600-fillpower Traceable Down insulation for warmth on dry, chilly days. Outer shell sheds wet weather and wind. Wear them together for a sleek, toasty, weather-impervious combination.

Weather can turn nasty in sea-level cities as quickly as it can above tree line, so we don’t discriminate either: Technology developed for alpinists in extreme conditions seems to us like just the thing for a brutal urban winter. Like our most trusted alpine shells, the Tres 3-in-1 Parka meets our H2No® Performance Standard—Patagonia’s benchmark for durability, waterproofness, breathability and long-term performance backed by our Ironclad Guarantee. Any product stamped “H2No” undergoes the most rigorous testing in the industry. “Killer Wash” is our proprietary wet flex and abrasion test that simulates years of use in drenching conditions. Ambassadors and testers also take these fabrics out into the field to punish them in every possible condition, exposing any potential weakness in materials or construction. Whether a jacket is intended for wet weather in Nepal or Nantucket, it must pass the test or

Women’s Tres 3-in-1 Parka features a durable 2-layer H2No® Performance Standard outer shell with a DWR (durable water repellent) finish that sheds moisture. The windproof zip-out liner traps heat with 600-fill-power Traceable Down (down that can be traced from parent farm to apparel factory to help ensure the birds that supply it are not force-fed or live-plucked). Combine the insulation and shell layers for cold, wet days, or wear separately in milder conditions. Features include an adjustable snap-on hood, a 2-way full-front zip with snapped storm flap that seals out wind, flattering front and back princess seams, an above-the-knee length, and secure handwarmer pockets. Imported.

Women’s Tres 3-in-1 Parka

it doesn’t get the stamp.

28407 I $549.00 I XS-XL I Slim fit

Jacq Smith throws caution to the wind. Eyjafjallajökull, Suðurland, Iceland. Tyler Roemer

men’s available online

Torrentshell Jackets

Let’s talk trash

We sell a lot of waterproof/ breathable Torrentshell jackets, and they’re mostly garbage. Which is a good thing. A classic example of simple functionality, they’re straight-shooting rain shells that get to work when the weather calls—and since Spring 2016, they’re made of 100% recycled postindustrial nylon. When yarn factories create virgin nylon yarn, a byproduct remains that’s usually thrown out as garbage. These scraps and trimmings can be diverted from the waste stream by being reworked into a postindustrial yarn and used in a face fabric, like those of our Torrentshells. In the Fall 2016 season alone, our family of Torrentshell styles will divert 86,000 pounds of postindustrial waste from the landfill. But what about quality? As trusted customer favorites, our Torrentshells must consistently hit the mark for performance and durability. Any inferior recycled product that needs to be replaced often does far more harm than good. Happily, recycled nylon has the same dependable performance, easy care and durability of virgin nylon. As is true of all made things, our Torrentshells come with an environmental cost higher than their retail price. Finding ways to use recycled and repurposed materials, without sacrificing performance, has been a driving principle for us for decades, but we’re especially proud when we can improve the environmental profile of a bestseller. The more “garbage” we can wear instead of toss, the better for us and for the planet. Left: Dampened spirits looking for a lift. Yosemite Valley, California. Austin Siadak

Next: Llama Mama Grace Lohr loads the kids into the van for a High Sierra romp. Bishop, California. Ken Etzel

Torrentshell Jacket Packable and unpretentious, our Torrentshell Jacket keeps you dry through any type of soaking, with H2No® Performance Standard protection that’s durable, lightweight and versatile. The 2.5-layer jacket uses a 100% recycled nylon face fabric, has a waterproof/breathable barrier and a DWR (durable water repellent) finish, and stuffs into one of its zippered handwarmer pockets (with a carabiner clip-in loop). With a 2-way-adjustable, stowable hood with laminated visor, pit zips, a microfleece-lined neck and a drawcord hem. Imported.

Men’s Torrentshell Jacket 83802 I $129.00 I XS-XXL I 343 g (12.1 oz)

Women’s Torrentshell Jacket 83807 I $129.00 I XS-XL I 300 g (10.6 oz)

more colors available online

PolyCycle™ Hoodies

Contemporary castaways

If the adventure stories we grew up on were to be believed, finding a bottle on the beach was cause for uncommon excitement: Pull out the stopper, and there was a good chance you’d find a treasure map or a letter from a castaway rolled up inside. These days, though, you can’t check the surf without walking past a scatter of plastic bottles washed ashore by the waves. Somewhere between 4.8 million and 12.7 million tons of plastic waste is deposited in our oceans every year, enough to fill five bags of trash on every foot of coastline in the world. It’s a global problem that’s harming almost all species that depend on the oceans— humans included. Unfortunately, it’s also a problem that won’t be going away anytime soon. In the absence of strong regulatory action, it’s up to responsible businesses and consumers to help alleviate the damage. For our new PolyCycle hoodies, our developers chose a yarn called REPREVE®, derived from 100% postconsumer recycled plastic bottles. By our calculations, an average of 21 plastic bottles are used in each hoody. Besides keeping those castaway bottles out of landfills or the environment, using fabric made from REPREVE yarn also reduces our dependence on petroleum to make virgin polyester. Our durable, smooth-faced PolyCycle fleece offers the warmth of a traditional heavyweight hoody in a lighterweight garment, and it handles moisture better than cotton— its everyday performance qualities are appreciated by surfers, beachcombers and other oceanfront explorers. An all-too-common occurrence in the era of throwaway packaging: Finding slicks of floating trash when you’re on the search for surf. Java, Indonesia. Zak Noyle

PolyCycle™ Hoody Made from soft, quick-drying, 100% postconsumer recycled polyester fleece, our PolyCycle Hoody has a lined, 3-panel hood made with lighter 100% polyester tricot fabric. The hood’s drawcord closure and contoured shape offer a slim silhouette. With a kangaroo pocket and self-fabric hem and cuffs. Original art is screen-printed using PVC- and phthalate-free inks. Imported.

Men’s Text Logo PolyCycle™ Hoody 39467 I $65.00 I XS-XXL I Regular fit

Men’s Flying Fish PolyCycle™ Hoody 39466 I $65.00 I XS-XXL I Regular fit

Bivy Down Vests

Recycled Down: keeping materials in play At Patagonia, we like creating business models based on the natural systems of living things, but that doesn’t always work when you’re running a business that relies on large-scale manufacturing—a historically linear model. Sometimes it feels like trying to bend a steel rod into a circle. But we’ve had some success introducing circular ways of thinking into manufacturing, starting with recycled polyester in 1993, and, more recently, recycled wool in 2014. Rather than extract new materials from the earth only to have them straight-line from resource to landfill, we want to take existing materials and products headed for the dumpster and loop them back into the manufacturing process. Which is exactly what we’ve done this year with Recycled Down. It’s a mix of 600-fill-power goose and duck down reclaimed from used items (mostly quilts and pillows), then cleaned, sorted and resurrected in our jackets, vests and more. Plus, Recycled Down offers identical performance benefits as virgin down, so we can reduce our need as a company for virgin down. It’s a small-scale effort at this point, but it’s another step toward becoming a more responsible company.

Men’s Reversible Bivy Down Vest and Women’s Bivy Hooded Vest

Men’s Reversible Bivy Down Vest

The Reversible Bivy Down Vest and the Bivy Hooded Vest are a team of

27587 I $189.00 I XXS-XXL I Regular fit

versatile winter workhorses. Wind- and water-resistant, they’re made of sturdy, pliable nylon canvas with a DWR (durable water repellent) finish on the shoulders. Insulated with 100% Recycled Down reclaimed from used down products, they have wide baffle construction for toasty warmth and

Bivy Down Jacket available online

a center-front zipper that tucks under a wide placket with metal snaps. The

Women’s Bivy Hooded Vest

women’s vest features an insulated hood with contrast drawcords, while

27746 I $179.00 I XS-XL I Regular fit

the men’s reverses to a windproof, 100% recycled polyester ripstop with a DWR finish and a more technical look and feel. With contrasting yoke shoulders and side-entry handwarmer pockets. Imported. Bivy Jacket available online When you leave the kids with Grandma and Grandpa, anything can happen. Aaron Jones highlining the Peabody Boulders in the Buttermilks. Bishop, California. Ken Etzel

Wait, what? Patagonia sells food? “I can think of only a few examples of truly sustainable economic endeavors that can be done in any way other than on a micro scale ... [One of these is] small-scale agriculture.” Yvon Chouinard Let My People Go Surfing

Global warming is a fact we can no longer afford to debate. As the earth’s temperature continues to rise, coastal communities face rising sea levels; oceans are becoming too acidic to support life and many species can no longer thrive in their usual habitats. Most of the greenhouse gas responsible for climate change comes from industries conducting “business as usual.” Modern industrial food production is one of the worst offenders. The alarming rise of climate-changing methane and nitrous oxide in our planet’s atmosphere comes primarily from large-scale agriculture and livestock practices, which destroy topsoil, poison land, and displace small farmers, fishers and ranchers—all while relying on massive government subsidies. So why is Patagonia making food? Because we like revolutions. At Patagonia Provisions, we believe there is urgent need for change in our food chain. One thing we’ve learned in 40 years of business is that the only sure way of doing something right is to do it yourself. So we started small, with a few products we love to eat: smoked salmon, soup

mixes, energy bars, buffalo jerky. We sought out like-minded fishermen, farmers and ranchers to work with us and provide responsible sourcing for our new products. For our salmon, we turned to small, community-based fisheries that harvest only from abundant wild fish runs while minimizing bycatch. Our Wild Pink Salmon, for example, is caught by reef net, an ancient selective-harvest technique which allows safe release of non-target species. Our Buffalo Jerky is made from free-roaming American bison that are vital to grasslands recovery in the Great Plains. Our vegetables and grains come from organic farms, where we encourage and support the use of regenerative agriculture—a combination of cover crops, composting and crop diversity—which requires far less water, fertilizer and pesticides than conventional farming. According to the Rodale Institute, if all agriculture in the world switched to regenerative techniques, it would sequester enough carbon to actually reverse global warming. We don’t expect to change the food industry overnight, but by rolling up our sleeves and digging in, we hope to plant a few new ideas to counter destructive agricultural practices— and, of course, share some good eats along the way.

Whet your appetite, see all of our Patagonia Provisions® offerings at patagoniaprovisions.com

Starting revolutions is hungry work. We source simple, delicious, sustaining foods in the most responsible ways we know how. Top left: Farm League. Bottom left: Jon Levitt. All others: Amy Kumler

Above: Stéphane Hanssens and Sean Villanueva O’Driscoll fuel up between pitches on their new route, Apichavai. Amuri Tepui, Venezuela. Jean-Louis Wertz

Better Sweater ® 1/4-Zip, Full-Zip Hoody and Jacket

Change for the better

The accepted business model of the mainstream apparel industry is about as basic as it gets: Buy sheets of fabric, cut and sew them in a factory, and sell the finished goods for more than the cost of production. The less you spend on production, the more profit you stand to make. And when you put profit above all else, you end up with low-paid workers in unjust, often unsafe, working conditions. It’s always been apparent to us that our industry is broken, and we’ve spent decades learning how we can help change it for the better. Twenty years ago, we became founding members of the Fair Labor Association, an independent organization that audits labor practices in our factories. But we wanted to do more, so we started working with Fair Trade USA to help elevate the standard of living of the workers who make our products. In 2014, we introduced 10 styles that were Fair Trade Certified™ for sewing; this season, there are over 200 in our line (including our best-selling Better Sweaters). For each piece made, we pay a premium into a fund controlled by a democratic committee of workers. The workers, a majority of whom are women, can then decide how they’d like to use the funds; the day care center at one of our factories in Sri Lanka, for example, is mostly funded by Fair Trade premiums. To obtain Fair Trade certification, factories must also comply with a strict set of social and environmental standards. It’s not the end of our journey toward a more equitable way of doing business, but’s an important first step. For a closer look at how Fair Trade works, see our new documentary at patagonia.com/fairtrade.

Better Sweater® 1/4-Zip, Full-Zip Hoody and Jacket Easy-wearing and bulk-free, these styles thrive as urban outerwear or layered under a shell on the trail. They’re made of soft, knitted, heathered polyester fleece dyed with a low-impact process that reduces the use of dyestuffs, energy and water compared to conventional dyeing methods. Zippered handwarmer pockets on the Full-Zip and Jacket keep fingers toasty; a stand-up collar with zipper garage stays soft on the neck. Raglan sleeves provide pack-wearing comfort. With shape-holding micropolyester jersey trim at collar, cuffs and hem. Hip length. Fabric is certified as bluesign® approved. Imported.

Boys’ Better Sweater® 1/4-Zip 65705 I $79.00 I XS-XXL I Regular fit

Hewage Madusha Priyanthi, supervisor at the Hirdaramani factory in Agalawatta, Sri Lanka. Hirdaramani is carbon neutral, LEED Gold certified, and Fair Trade Certified™ for sewing. Tim Davis

Women’s Better Sweater® Full-Zip Hoody 25538 I $159.00 I XS-XL I Slim fit

more colors available online

Men’s Better Sweater® Jacket 25527 I $139.00 I XS-3XL I Regular fit

more colors available online

Corduroy Pants

The switch: 20 years of organic cotton “Knowing there is a viable alternative to conventionally grown cotton, we chose to go organic. Not to do so would have been unconscionable; it would have violated our basic principle of causing the least necessary harm.” Yvon Chouinard Let My People Go Surfing

One of the environmental tenets laid out in the first edition of Let My People Go Surfing was “Clean Up Our Own Act.” In 1996, we made the switch to organic cotton and have never looked back. Conventionally grown cotton—then and now—grows in soil as sterile as a moonscape, made so by chemical pesticides originally used for chemical warfare during World War ll. We’d love to say our switch to organic cotton helped to influence other companies to purchase more organic cotton and to change the way cotton was grown in this country, but the statistics are disappointing: Today, only 1 percent of all cotton grown is organic—the same as 20 years ago. Conversely, cotton using genetically modified organisms (GMO) has gone from 1 percent to 90 percent. That increase also involves the use of herbicides classified as carcinogenic to humans. That’s hardly a healthy environment for agricultural workers, and the finished fabric is nothing we’d ask our customers to wear. Patagonia will continue to source and use only organically grown cotton for any product we make. We can’t imagine doing it any other way. Making the switch in ‘96 came with substantial financial risk, but today we consider it one of our greatest environmental successes. We urge you to keep asking for organically grown cotton Right: Ben Moon and Matt McDonald rack up some fish rack reps. Lofoten Islands, Norway. Keenan Newman

Next: Falconer Shawn Hayes and Dee Dee enjoy some down time after a long flight. Owens Valley, California. Ken Etzel

from other companies you buy from as well, so together we can start to swing the balance toward sustainable, nontoxic methods of growing cotton. With such alarming quantities of agricultural pesticides being used to grow conventional cotton in the United States alone, it’s a switch worth making. Women’s Fitted Corduroy Pants and Men’s Straight Fit Cords Our Fitted Corduroy Pants are classic cords with a modern, skinny silhouette. Made of organic cotton with a bit of stretch for comfort and mobility, they have 5-pocket styling with a contemporary slimfi tted leg. Our men’s organic cotton Straight Fit Cords have a trim but not-too-tight fi t. Their fine-gauge, 14-wale corduroy wears soft and warm with a sturdy but nicely groomed hand; with classic, 5-pocket styling and a regular rise. Both style of pants shown here are Fair Trade Certified™ products. Imported.

Women’s Fitted Corduroy Pants 55055 I $89.00 I 24-32/even + 25, 27, 29, 31 I Slim fit

Men’s Straight Fit Cords 55930 I $89.00 I 28-40/even + 31, 33, 35 I Slim fit

short and long inseams available online

Lightweight Synchilla® Snap-T® Pullovers

Hunches that stick

Questions about microplastic pollution from washing synthetic garments have been raised in the news recently. Anxious for answers, we commissioned a study with the University of California, Santa Barbara to learn more. You can read their findings and learn what steps we’re taking as a company on our blog, The Cleanest Line®. patagonia.com/microplastics

A good idea is a good idea, no matter where you find it, and seeing where it takes you can make all the difference. In the early ‘70s, when the mountaineering community still relied on traditional moisture-loving layers of cotton, wool and down, Patagonia set out to find something better. Instead of the mountains, we looked to the sea. The staple garment of North Atlantic fishermen was a sweater made of synthetic pile. It could get completely drenched, still keep you warm, and dry out quickly with your own body heat—all characteristics that any mountaineer could appreciate. We discovered a stiff pile fabric intended for toilet seat covers at a textile facility

“We should borrow and adapt ideas even from unlikely sources.” Yvon Chouinard Let My People Go Surfing

in Los Angeles and decided it was just the thing. We sewed up our first prototype, and the result was so warm and furry, it astonished even us. It only came in terrible colors and it pilled like crazy, but the synthetic fleece layer had arrived. We worked closely with the mill to improve that original fleece and eventually created Synchilla® fleece, a soft doublefaced fabric that didn’t pill and virtually never wore out. The few changes we’ve introduced since then have only made Synchilla more timeless. Once made out of nonrecycled polyester, it’s now up to 85% recycled, and if you do manage somehow to wear it out, it can be melted down and made into new fiber.

Lightweight Synchilla® Snap-T® Pullover Made from double-faced 100% polyester fleece (solids, 85% recycled; heathers, 80% recycled; fabrics are certified as bluesign®), continuing the tradition of soft, durable warmth with moisture-wicking and quick-drying capabilities in a layerfriendly construction. The signature snapped placket and chest pocket live on; soft spandex binding at the cuffs and hem lock out the cold. Imported.

Girls’ Lightweight Synchilla® Snap-T® Pullover 65545 I $79.00 I XS-XXL I Regular fit

Men’s Lightweight Synchilla® Snap-T® Pullover 25580 I $99.00 I XXS-XXL I Regular fit

Women’s Lightweight Synchilla® Snap-T® Pullover 25455 I $99.00 I XXS-XL I Regular fit 35

Top: Hand-me-down huddle. Back row from left: Amato (9), Sawyer (8), Evander (7); front row from left: Noah (22 months), Pike (19 months), Luke (2). Sacha Halenda

Kids’ Fleece

Six kids, nine years ... and counting

Kids, especially the littlest ones, are infamous out-growers of perfectly good clothing. You’ve barely figured out how to get clothes onto that doughy, diaper-filling grom before you need to size up. Not to mention the growth spurts and the wear and tear of the slightly bigger kids. At Patagonia, most of us are basically overgrown children, so when we started having families of our own, we knew that our kids’ clothes had to be as durable and thoughtful as the clothes we make for ourselves. We make our kid’s clothes tough, and we sew a hand-me-down label into most styles in the hopes that before they have to be retired, they’ll faithfully serve more than one child. Sometimes we’re lucky enough to hear of a kid’s piece that runs it out even further, like the turquoise blue fleece that lives in Boulder, Colorado. Beginning its life as a gift certificate at a baby shower in 2007, this tiny jacket has cozied up to no fewer than six adventure-driven children (soon to be outgrown by its current wearer and passed along to a seventh). We assembled all the kiddos whose names have been crowded onto the tag of this one little fleece in a celebration of nine years of butt-scootching, crawling, scrambling, romping—and handing down what’s still perfectly usable.

Baby Synchilla® Cardigan, Girls’ Re-Tool Snap-T® Pullover and Boys’ Retro-X® Jacket Keep your tiny ones cozy in the full-zip Baby Synchilla Cardigan. It’s made of 100% double-faced polyester fleece (solids are 85% recycled) that’s durable and easy to care for. Soft elastic binding at the hood opening and cuffs seals out chilly drafts. The Girls’ Re-Tool Snap-T Pullover is made of fast-drying, heat-trapping Polartec® Thermal Pro® 100% high-pile polyester fleece (51% recycled). Details include yoke and princess seams for a contoured fit, a 4-snap placket and a chest pocket. The doublefleece stand-up collar and cozy kangaroo-style handwarmer pockets provide additional warmth. The Boys’ Retro-X Jacket is made of thick 100% polyester quarter-inch pile fleece (70% recycled) and has a windproof lining and a sturdy front zip backed by a wind flap for chillstopping protection. Zippered handwarmers with moisture-wicking polyester mesh keep young hands warm. Imported.

Baby Synchilla® Cardigan

Girls’ Re-Tool Snap-T® Pullover

Boys’ Retro-X® Jacket

60091 I $59.00 I 6M-5T I Regular fit

65585 I $99.00 I XS-XXL I Regular fit

65625 I $129.00 I XS-XXL I Regular fit

Far left: Well-anchored but hanging loose, Martin Lopez Abad raps off Torre Norte. Torres del Paine, Chile. Federico Ruffini Left: Mikey Schaefer gets his Worn Wear fix. Smith Rock, Oregon. Donnie Hedden

The most beautiful product we make At Patagonia, we think the most beautiful product is really designed by you. Every tear, stain and duct tape patch proves the bond that can develop between a person and their gear. Our Worn Wear repair program helps keep your well-loved clothes in action longer and provides an easy way to recycle Patagonia garments when they’ve finally gone one step beyond. Mikey Schaefer, our longtime ambassador and photographer, spends part of every year in Patagonia. Recently, he came back with a story that’s become one of our Worn Wear favorites.

“When I go to Chalten, I often bring jackets I’m not wearing or that are slightly worn out. Gear is so much easier to get up here in the States, and climbers down there need it, so it’s a good way to keep things in circulation. “It was the end of the climbing season. Martin, who I didn’t really know at the time, shows up and knocks on my door in this beat-up jacket. The thing was so trashed. You don’t really see that, especially in the States—people just don’t wear stuff to that stage anymore. But here’s this nice kid asking, “I heard maybe you have jackets to sell?” And I’m just staring at him and his jacket in shock. He tells me he’d climbed Fitz Roy in it and essentially froze his ass off. There were holes in the elbows—the thing is just wrecked. But here’s this young guy, making it happen and I thought, I like this kid. So I say, ‘Hey man, how about this. Let’s just trade.’ “He didn’t understand at first. He thought I was crazy. But I wanted to bring the thing back to the U.S. and show people, because they don’t always understand what we’re really building these things for. I wasn’t sure if it could be repaired or not, but I tell Martin, ‘Here’s a pile of jackets, go pick one.’ He says, ‘No way. You’re giving me a jacket?’ Then he just grabs me and hugs me and says, ‘Thank you so much!’ He picks out a down hoody or something, and I take his jacket, and that was that. “When I got back to the States, the Worn Wear truck came to Smith

Rock, and I brought out Martin’s jacket. I showed it to one of our repair gurus, Cathy Averett, and she said, ‘Whoa. I’ve never seen anything like this.’ She clued in that this was a super special piece, and said, ‘I’m going to do this. I’m going to fix this thing.’ “Sometime that fall, I got the jacket back. It was amazing. Cathy had gone to town on it. Now it’s got custom embroidery on the back, and it says ‘Made with love’ on the inside. She just went off. So I threw it in my bag, didn’t email Martin or anything, and brought it back down to Chalten. Soon, I run into him, and I say, ‘Dude, you gotta come over. I brought you something.’ I bust out his jacket, and he’s speechless. He was so worked up, he gave me another huge hug. “You know, when you’re young, a jacket means something to you. It means so much more than when you can buy whatever you want, and Martin had worn that thing up Fitz Roy and on all these rad routes, and it had serious sentimental value to him. He wore the repaired jacket around town, and he was so proud. It’s kinda too small for him—the cuffs come up above his wrists and stuff, but it’s classic. Every time I saw him that trip, he had that jacket on, showing people, so psyched. “It was a fun thing to be able to do. It’s great when it all comes full circle.”

Is anyone this psyched when they buy a brand-new jacket off the rack? Martin Lopez Abad, reunited with his well-worn, freshly-patched jacket, thinks not. Mikey Schaefer

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Cover: U.S. Youth Olympic biathlete Eli Nielsen getting squirrelly on the minibike. Forest Woodward

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Men’s Long-Sleeved Fjord Flannel Shirt

Women’s Long-Sleeved Fjord Flannel Shirt

53947 I $89.00 I XS-XXL I Relaxed fit

53915 I $89.00 I 0-14/even I Regular fit

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This catalog refers to the following trademarks as used, applied for or registered in the U.S.: 1% for the Planet®, a registered trademark of 1% for the Planet, Inc.; bluesign®, a trademark of bluesign Technologies AG; Cohaesive®, a registered trademark of Cohaesive Garment Technology Inc.; Fair Trade Certified™, a trademark of Fair Trade USA; FSC® and FSC Logo®, registered trademarks of the Forest Stewardship Council, A.C.; GORE-TEX®, a registered trademark of W.L. Gore & Associates, Inc.; Pertex Quantum®, a registered trademark of Mitsui & Co., Ltd.; Polartec® and Thermal Pro®, registered trademarks of MMI-IPCO, LLC; PrimaLoft® Gold, a registered trademark of PrimaLoft, Inc.; and REPREVE®, a registered trademark of Unifi, Inc. Patagonia® and the Fitz Roy Skyline® are registered trademarks of Patagonia, Inc. Other Patagonia trademarks include, but are not limited to, the following: Better Sweater®, Fish Fork Logo®, FullRange®, H2No®, Nano-Air®, Nano Puff®, Nano Storm®, PolyCycle™, Retro-X®, Snap-T®, Synchilla® and The Cleanest Line®. Patagonia Provisions®, is a registered trademark of Patagonia Provisions, Inc. Prices are valid through December 31, 2016.