Guide To Selling Your Home With The TB Realty Group

YOUR GUIDE TO SELLING YOUR HOME

e believe that selling your home is not just about real estate. It’s about the memories that are stored in your home and the goals that are set by your family. We know that this decision is personal and can be emotional, and we would be honoured to be chosen as your real

Selling your home starts well before any potential buyers walk into it. With our proven selling system, we are able to market your home with the use of professional and quality services. Our years of experience, and staying on the cutting edge of technology, will help to ensure that your home is seen instantaneously. But more than that, we pride ourselves on delivering exceptional service to our clients and guaranteeing that we will be with you through every step of the selling process.

What makes us different

Our main aim is to build up some buzz and excitement even before your wonderful home makes its official debut on the market!

In this package, you’ll discover a treasure trove of information that’s super useful when it comes to selling your home. We’ve covered everything, starting from our very first chat, and we’ve spilled the beans on all the cool online and offline marketing tricks we use to make your property shine. Once you’ve had a chance to dive into this info, we’ll put our heads together and create a tailor-made plan that’s just perfect for your unique property. We’re really grateful for the chance to earn your trust.

But here’s the real kicker: What sets us apart is our philosophy. We’re all about looking out for your best interests, and we’re not afraid to roll up our sleeves and work hard to get you the sweetest deal. We’re here to handle all the nitty-gritty stuff, so you can focus on what truly matters - your family and your exciting move ahead! You can totally rely on us to take care of the details while you enjoy the journey.

About our team

At the TB Realty Group, we take great pride in being a dedicated group of professional realtors who strive to deliver the best possible service to our clients. Our team is passionate about inspiring and sharing the lifestyle that comes along with buying or selling a property, regardless of price point. With decades of combined real estate experience, we have the knowledge and expertise to provide exceptional representation and expert negotiation, all while building the long-lasting relationships and trusted partnerships that set us apart.

As members of the Keller Williams Luxury Brand, we have access to a global network allowing us to reach buyers not only locally but also internationally through our affiliation with Who’s Who in Luxury Marketing. This gives our clients a distinct advantage in the competitive world of real estate.

Our team is there through every step of the real estate process, holding ourselves accountable to the highest standard of integrity and always placing our client’s interests above all else. We ensure that the experience of buying, selling, or investing in real estate is as easy as possible. By prioritizing our client’s needs we work hard to exceed expectations and are committed to going above and beyond to provide an unmatched level of customer service. We are developing relationships that last a lifetime and invite you to take this journey with us!

Theresa Baird BIO

Broker and Team Leader tbaird@tbaird.com

Introducing Theresa Baird, a dedicated real estate professional with over two decades of experience. Hailing from a family deeply rooted in real estate, Theresa’s journey began in 2000, and she has been serving clients across Ontario and internationally ever since. Her extensive qualifications include the CIPS Certified International Property Specialist and RSPS resort and second property specialist certifications, along with expertise in senior real estate transactions as an SRES Specialist.

Theresa’s negotiation prowess shines through her MCNE/CNE and AREN certifications, making her a sought-after expert in getting the best deals for her clients. Beyond her professional achievements, she’s actively engaged in her community, having served on the local BIA board for eight years. Transitioning from a successful sales career, Theresa found her true calling in real estate, enabling her to navigate diverse markets across the province and around the world.

Client-focused and dedicated, Theresa’s exceptional communication skills ensure every client feels like a priority, even when managing multiple transactions simultaneously. Sharing her wisdom is second nature to her, as she engages in coaching sessions to empower clients and fellow agents with knowledge. Away from work, Theresa relishes quality moments with her husband Bob and cherished times with her two grandchildren, Jack and Morgan.

Theresa Baird isn’t just a real estate professional; she’s a guide, a negotiator, and a trusted partner on your property journey. Whether you’re selling your home for the first time, looking to scale up or down, or seeking international opportunities, Theresa’s experience, care, and negotiation finesse will be by your side, making your real estate experience truly exceptional.

MEET THE TEAM

Lindsay’s core belief revolves around nurturing respected and valued client relationships that span a lifetime. Her primary goal is not just to meet, but to consistently exceed client expectations. With a specialization in assisting families throughout the Greater Toronto Area, Lindsay is unwavering in her commitment to delivering an elevated level of service. Her guiding principle places the client’s best interest at the forefront of every decision. Recognizing that these priorities are the key to consistent success, she has honed a winning approach.

Commencing her journey in the real estate world as an administrator, Lindsay acquired an intricate and comprehensive understanding of every facet of the industry, progressively building on her expertise from the foundation. As time evolved, so did the depth of her relationships with clients. These connections are a testament to her genuine empathy, unwavering authenticity, and strong work ethic, particularly when navigating the intricacies of buying and selling homes.

Having lived in Mississauga, and later raising a family in Oakville with her husband for over 20 years, Lindsay has extensive market knowledge of a wide range of family-friendly neighbourhoods, and has significant involvement and insight into the schools, services, and activities that make these communities an exceptional place to raise a family.

Clients will find that she is easy to work with, readily accessible, and deeply committed to achieving their desired outcomes. Driven by her genuine love of real estate and strong professional approach, she is passionate and committed to handling every transaction with the utmost integrity and attention to detail.

Lindsay is honoured to work with the group of dedicated, hard-working realtors at the TB Realty Group, who consistently uphold the highest standards of service and professionalism. Lindsay eagerly anticipates the opportunity to embark on a journey of collaboration with you, aiming to forge a relationship founded on trust and mutual success.

Real Estate Agent

MEET THE TEAM

Samantha has worked in the Real Estate world for the past 8 years, working in two of the Keller Williams brokerage offices in Mississauga. During her time in the brokerage she on-boarded and trained new agents on Keller Williams technology and systems to implement in their business to establish efficiency and consistency.

Samantha decided she no longer wanted to be on the outside of the action and completed her Real Estate courses in 2020. Samantha has an unwavering commitment to a high level of client service that she developed while working at one of the world’s leaders in customer service, Walt Disney World. Samantha loves to bring a little Disney to everything she does.

Samantha has lived in Mississauga with her 2 children for 17 years, and she knows the neighbourhoods, schools, and after-school programs from the inside as a parent, and can help anyone moving into the area for the first time or moving to another area know the benefits of your new home neighbourhood.

MEET THE TEAM

Real Estate Agent julia@tbaird.com

Julia was born and raised in Canada, but her hunger for knowledge (and gastronomy) has taken her on an incredible journey across the globe. One of Julia’s first stops was Australia, where, in between skydiving and surf attempts, she found her place in the startup world. She worked with socially conscious startups to help develop their go-to-market strategies, campaigns, and domestic expansion ambitions (skills that she is keen to deploy in the ever-competitive real estate market).

After one too many sunburns, Julia headed home to Canada to pursue an honours international doubledegree business program. Her time in university was divided between Canada and Germany. While in Canada, she competed on her university’s international case competition team and helped run student organizations. Her time in Germany, however, was focused on traveling and trying every dish imaginable. Julia now holds a BSc in the Science of Management from the European Business School in Germany and a BBA in International Business from the Goodman School of Business in Canada.

To date, Julia’s passion for business has led her to work with startups, venture capitalists, non-profits, and Fortune 500 companies in Canada, Australia, England, and Germany.

Her goal is to use her diverse range of experiences to connect with her clients, deliver outstanding customer service, and contribute to the growth of the TB Realty Group.

Julia’s key strength is resourcefulness - whatever the ask, she will find a way to make it happen! Her clients can count on her to provide top-tier communication, attention to detail, and a healthy dose of fun (and food!).

Administrator admin@tbaird.com

MEET THE TEAM

Lisa joins the TB Reality Group as an Administrative Assistant, born into a family deeply rooted in real estate, with a grandfather as the starting point and a lineage that includes four real estate siblings, a realtor daughter, and multiple nieces and nephews in the field, Lisa’s journey is a testament to the enduring influence of real estate on her family gatherings and professional aspirations. After dedicating years to raising her own family, Lisa returns with a steadfast commitment to contribute her organizational skills, attention to detail, and passion for seamless operations to the team. With a genuine enthusiasm for the team’s growth and a unique blend of administrative expertise and familial real estate wisdom, Lisa is poised to make a significant and lasting impact as she carries forward her family’s legacy in the real estate realm through her role at TB Realty Group.

Director of Marketing dnagraphics@bell.net

Dereck has been working in the graphic design and photography field for over 20 years and has been working with Theresa Baird since 2005. He loves the challenge that comes with designing new and creative elements for Theresa’s digital and print marketing.

THE EXTENDED TEAM

MORTGAGE BROKERS

Over the years we have gathered a list of trustworthy mortgage brokers to help make your home sale a reality. We send all of the information regarding your sale through to your bank or broker and work alongside them to ensure a successful and smooth closing. If your current bank or broker isn’t meeting your needs we can recommend trusted advisors who have helped our clients achieve their goals.

When you put others first, you will never be second

We are on a mission to raise $10,000 for CAMH (Centre For Addiction And Mental Health) and CADDAC (Centre For ADHD Awareness Canada). It is without a doubt that ADHD and mental health issues are common in our community and continue to be a contributing cause of death around the world.

RENOVATION / STAGING / MOVING SERVICES

With our expertise in the staging business and an inventory brimming with accessory staging items, we orchestrate the entire staging process to ensure that homes are showcased in their absolute best light.

Whether your goal involves renovations, staging, or a seamless relocation, our broad network encompasses a wide range of professionals who can cater to your specific needs. From movers to other essential services, we’ve cultivated connections with experts who can assist you throughout your journey. Our commitment to excellence extends beyond staging, as we stand ready to guide you toward the right resources for a successful transition.

LAWYERS

Selecting the appropriate lawyer is a crucial step in finalizing the sale of your home. The process of closing a sale involves intricate paperwork and legal documentation. While we are dedicated to facilitating a seamless transaction, having a proficient lawyer by your side can provide added assurance.

Should you not have legal representation already, we are here to assist. Drawing from our extensive experience, we can offer recommendations for trusted lawyers who have successfully navigated the transactions of numerous clients.

The Centre for Addiction and Mental Health is a psychiatric teaching hospital located in Toronto and ten community locations throughout the province of Ontario. At CAMH, it’s their goal to provide hope and a path toward recovery from mental illness and substance use for anyone in need.

There are approximately 2 million individuals affected by ADHD in Canada. Individuals, families, and parents with children are left scrambling to cope, figuring out how and where to get support for their ADHD. As well, they are trying to figure out how to pay for expensive programs. CADDAC is a national charity that improves the lives of Canadians affected by ADHD through awareness, education, and advocacy.

Our families have been directly affected by ADHD and Mental Health issues so in hopes that one day no one else will have to experience the angst of dealing with ADHD or any kind of addiction or depression, we have chosen to donate a portion of our professional fees to these charities. As well, when you refer a friend or family member to our team not only will they receive award-winning service, but they will also be contributing to these extremely worthy causes. Together we can help calm minds and ensure that everyone gets the support they need.

We encourage you to visit both of their websites at www.camh.ca and www.caddac.ca and check out the incredible work they are doing in our community and beyond!

REAL ESTATE GLOSSARY OF TERMS

What does it mean

CHATTELS INCLUDED: In this section of the Agreement, the Buyer would list the items that the Buyer wished to include in the purchase price. Subject to the Seller’s agreement, these might include appliances, and other items that were not attached. To avoid disputes later the items should be described in detail. This might include GE Stove, Kenmore Refrigerator and might involve adding serial numbers. The rule to follow is “when in doubt, spell it out”.

COMMISSION: An important section of the Agreement as it sets out the fee that will be paid to the real estate company. It also authorizes the real estate company to cooperate with any other real estate companies in order to sell the property. This section details how the commission paid to the Listing real estate company will be shared with the cooperating real estate company. In addition there is a period after the expiry of the Agreement where the real estate company would be entitled to commission if the Buyer was introduced to or shown the property during the contract period. This is the “holdover period”.

COMPLETION DATE: This is the date the transaction is scheduled to be completed. Unless there is a provision elsewhere in the Agreement, the property is to be vacant. This date is not to be on a weekend or a statutory holiday.

CONFLICT OR DISCREPANCY: If something is added to the Agreement (usually in a Schedule) then the provision(s) that were added override the text (preset) provisions in the form.

DEPOSIT: A Buyer typically submits a deposit on the purchase of the property. It demonstrates the Buyer’s sincerity and good faith in the purchase transaction. When a deposit is to be delivered can vary at the discretion of the Buyer to be accepted or negotiated by the Seller.

ELECTRONIC SIGNATURES: This clause provides consent if the parties use electronic signatures with respect to this Agreement.

FIXTURES EXCLUDED: If the Seller wished to remove an item that had been attached to the home, such as a “dining room light fixture” this would have to be detailed here.

HST: This section indicates how the Harmonized Sales Tax will impact the sales price if at all.

IRREVOCABILITY: The party submitting the Offer to the other side agrees to allow the other side until this time and date to consider and accept the Offer. The submitting party is not permitted to withdraw their Offer prior to that time. The Seal beside their signature shows that the submitting party has received something of value for this irrevocable Offer.

LEGAL, ACCOUNTING AND ENVIRONMENTAL ADVICE: This clause states that no information the Buyer and Seller have been given by the real estate sales people shall be considered to be Legal, Accounting or Environmental Advice. If these factors impact the transaction or valuation, the Buyers and Sellers should seek independent professional expert advice.

MULTIPLE REPRESENTATION: This occurs when the Brokerage represents the Buyer and Seller on the trade. There are certain requirements that the Real Estate and Business Brokers Act, 2002 requires and this section fulfills those including getting the consent of all the parties. The section goes on to confirm that in these circumstances, there is certain information that will remain confidential.

NOTICES: Under the Agreement there will be requirements to deliver notices to the other side. This provision highlights various methods that would be available to deliver notices.

RENTAL ITEMS: This has become an important issue in recent times. There are a number of items that potentially are not owned by the Seller but rather leased or rented. The Seller would have to identify these to a Buyer. An important issue these days is the “hot water tank”. These may be rented or more frequently now, on a contract for “lease to own”.

REPRESENTATION: This paragraph confirms that the real estate company and the salesperson have explained the different types of agency and other relationships that may occur in a real estate transaction.

TITLE SEARCH: There are a number of searches that a lawyer may undertake when working on a real estate purchase. This paragraph sets out the times for those searches to be done. These searches may include the title search or work orders among others.

USE

AND DISTRIBUTION OF INFORMATION:

The following section gives Salespeople the right under the privacy legislation to use personal information provided to them by the Buyer or Seller in order to assist in making the transaction happen. It also assures the Buyer and Seller that this information will not be distributed to third parties (i.e. pool or moving companies).

nlock the power of selling your home with us

With over 24 years of dedicated real estate experience, we are your trusted partners in the journey of selling your home. We understand the intricacies of the market, knowing what works and what doesn’t. Our commitment is to empower you to sell your home for the right price with minimal hassle. Here’s how we do it:

CONTINUOUS COMMUNICATION

We prioritize keeping you informed throughout the entire selling process. Expect regular updates on marketing activities, agent feedback, neighbourhood market conditions, and the Greater Toronto Area (GTA) market as a whole.

PERSONALIZED HOME STAGING

Our expertise in the staging business, combined with an extensive inventory of staging items, ensures your home is presented in its best light. We orchestrate the entire staging process to make your home shine.

DIGITAL PROPERTY PRESENTATION

We don’t just list your home; we showcase it with excellence. We provide potential buyers with comprehensive details about your property in a sleek digital magazine. Buyers and their agents can easily access this information through a QR code when visiting your home. Your DPP will also be featured on Realtor.ca.

PRE-LISTING BUZZ EMAIL

We’re committed to generating interest and excitement before your home even hits the market. Our pre-listing marketing strategy sets the stage for a successful sale.

CUTTING EDGE TRACKING SYSTEMS

Our meticulous tracking system maintains a comprehensive database for every home. Every activity, phone call, and email related to your property is documented. We provide you with this information as part of our continuous communication and feedback loop.

INTERNET FLYERS AND EXCLUSIVE PREVIEWS

Utilizing the latest technology, we create internet flyers that highlight your property as “Exclusive” or “Coming Soon” to MLS. This approach builds anticipation and momentum before your listing goes live.

THE TB REALTY GROUP WEBSITE

Your home will be prominently featured on our custom website, complete with numerous high-quality pictures. We take care of managing the site to ensure your property gets the attention it deserves.

JUST LISTED EMAIL/POST

We reach a vast audience by sending out email blasts and social media posts as soon as your home is listed. These notifications go out to thousands of eager buyers and active agents, creating immediate interest.

CAPTURING LEADS

Our marketing materials and signs prominently display our personal email addresses. This allows potential buyers to inquire about your home at any time, day or night. It also enables us to capture important lead information such as the inquiry date, time, and phone number for timely follow-up.

At the TB Realty Group, our ultimate goal is not just to list your home but to personally sell it. We are dedicated to empowering you with the best tools, expertise, and marketing strategies to ensure your home sells for the best price in the least amount of time. Contact us today to embark on this exciting journey together. Your success is our success!

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MARKETING TACTICS

We work hard to make sure that your property gets the most attention. We combine digital and print marketing to ensure your property gets seen by the right eyes. Old school meets new school.

AT A GLANCE:

Digital Marketing

• Property to be featured on thetbrealtygroup.com

• The Power to Move You Digital magazine

• Email campaigns to thousands of our contacts

• Tag marketing - Keeps your property top of mind after being viewed on our website

• Social media posts and stories - Instagram and Facebook

• 3D Virtual Tours

• Digital Property Presentation (DPP)

Print Marketing

• Home by Design magazine

• Mission Response monthly flyers

• Buffini monthly flyers

Let’s be Friends!

MARKETING TACTICS

3D VIRTUAL TOUR

MARKETING TACTICS

DIGITAL PROPERTY PRESENTATION

We custom create a Digital Property Presentation for each of our new listings including a detailed floorplan and neighbourhood information with schools, parks and local amenities.

MARKETING

Mission Response Monthly Flyer

KNOWLEDGEABLE, CURRENT AND QUICK TO RESPOND

Knowledgeable, current, and quick to respond - what more could you want when hiring a real estate agent and broker? Collectively they have years of experience and the right connections to boot. Every step of the process was enjoyable, collaborative and transparent. Bonus points for the Matterpoint edge which makes virtual viewings easy! Two houses sold and one bought with the help of their solid guidance. We are thankful for Lindsay and Theresa and look forward to moving into our new home and community.

WE WERE TOTALLY WOWED!

Buffini Monthly Flyers

We just wanted to send a huge thank you to Theresa and her team, with a special shout out to Lindsay. We were guided through the sale process every step of the way. Our condo looked unbelievably great once it was staged and when it hit the market it sold in under a week for an amazing price. We were totally wowed. After looking after us through the sale, they then found us the ideal rental property and helped us with all the mountains of paperwork involved, something we didn’t even realize they could help with. We couldn’t have done it without them, they definitely went above and beyond, and they will be the team we call for our next home purchase. With their dedication to helping us and making sure we were ok during this stressful time, we would highly recommend the TB Realty Group to buy, sell or rent.

- Sarah and Jim VERY SMOOTH AND PERSONABLE

We had the pleasure of working with Theresa and Samantha for the sale of my mother’s home. The entire transaction from our initial meeting to the closing was very smooth and personable. They had great ideas for virtual staging and suggestions for improvements that would have the most impact. Theresa was always available to speak to and provided a wonderful advertising campaign, maximizing the number of potential buyers. We were able to sell the home quickly, above the asking price, with multiple offers. All in all, it was an easy and pleasurable process, mostly as a result of their vast experience and professionalism, we highly recommend working with Theresa and Samantha. Thanks again!

- Aida and Rula

WHY CHOOSE US

HOUSE SOLD WELL OVER ASKING!

Today marks one year since I accepted an offer for the sale of 64 Arthur Street North Guelph. I remember the day very well as I was quite nervous, not sure what would happen and if the house would sell as you thought. You were right of course! I was able to review the offers with you and Lindsay in your offices and my son in law Milton and I at his house in Kitchener. My recall is how you walked us through each offer in order and then answered my questions. You appeared very well prepared through the computer lens. You might remember I was anxious to move forward with my retirement and wanted to wrap everything up by the end of the year. You negotiated quite successfully with the winning bidder and obtained the closing for the date I wanted before Christmas. The house sold well over asking. You told me lawyers don’t do a lot of work between Christmas and New Years. Imagine my surprise at this as I have spent most of my work life in the non profit or municipal sector where workers only get statutory holidays off. I was ready for a new beginning. The sale of my home of forty five years was the last block to get started on retirement life. However, everything unfolded as you predicted and I am remain so very grateful for your knowledge and expertise getting me to the house sold conclusion. Your professionalism and calm guidance during the process alleviated much of my concern for achieving this goal. Lindsay and you were most helpful with suggestions to prepare the house for staging. The number of views and home visits during the COVID period were a strong indicator that your marketing plans were right on target. I really appreciated that you communicated regularly with me and were very responsive. The coordinating required for inspection and staging may have been routine for you but was quite a learning curve for me! I also learned that you were able to juggle contacts with the local real estate agents with courtesy and humour. Thank you most sincerely for all of your efforts. It would be my pleasure to provide a reference for any clients who wish to sell their home through your firm. Wishing you the best of continued success,

EXTREMELY ORGANIZED AND VERY RESPONSIVE

Thanks again Lindsay and Theresa for helping us sell our house. With all the mixed emotions of selling and moving across the country, Lindsay and Theresa made the sale as easy as it could be. Their advice to prepare the house for sale was practical and simple. They were both extremely organized and very responsive to all our questions and always supported their answers with data and analytics.

Lindsay made the showings simple and hands off on our part. Finalizing the offer and closing the sale was well prepared and laid out clearly for us. Overall, we couldn’t ask for more friendly, experienced and caring help to make this sale possible.

We will miss you both as we venture out west but hope to stay connected on social media. Thanks again Lindsay and Theresa.

WHY CHOOSE US

ATTENTIVE, PROFESSIONAL, AND A PLEASURE TO WORK WITH

Theresa Baird and Lindsay Meadwell recently assisted us with the sale of our Port Credit condo. We had the pleasure of working with them previously and had every confidence that this time would be no different. From our initial contact to informing us of current market conditions and trends, preparing our place for sale with expert staging, and marketing, through to managing showings and offers, they were attentive, professional, and a pleasure to work with every step of the way. We highly recommend Theresa and Lindsay to anyone looking for real estate agents who go above and beyond to get the job done, efficiently and professionally. Thanks for making our sale a success!

EXPRESSING OUR GRATITUDE

We have just sold our home at 1 Hurontario. Theresa Baird, who we knew was the best and most successful real estate agent in our area, was the only company that we felt could provide us with the conclusion we required. Since we moved into our condo in 2010, she sent us monthly updates as to rentals and sales, asking prices and sold amounts. We never forgot this. Initially we agreed on an asking purchase price and although she thought it might be a little high, and she was right, after 9 days we received an acceptable offer at 96% of the asking price. Through her efforts, staging, photos, advertising, widespread use of other real estate areas she got the job done. My wife and I were in the real estate for 36 years and we know the good and the so-so, we are really satisfied with the efforts of Theresa and her associate Lindsay Meadwell for keeping us informed at every stage in the process. It could not have gone any better. Thanks to you both.

REALTY GROUP

theTBrealtygroup.com

647-298-0997