Eterna arabic

Introducing Jotashield Eterna, our latest premium smooth topcoat. Formulated to deliver superior colour performance, whilst giving active protection and best-in-class durability.

With its unique anti-dust technology, your exterior walls will not only remain clean and fresh, but also embrace excellent washability, ensuring the feeling of a freshly painted exterior wall for a longer period, setting new standards for quality in the paint industry.

that goes beyond.

An everlasting vibrance.

Understanding the severe harshness of UV rays, Jotashield Eterna has been rigorously tested over a 5-year period, in actual weather conditions that are known to degrade paint over time.

To ensure the durability of colour performance, our paint has been formulated with superior pigment technology to actively slow down the colour fading process, alongside special additives that enhance the colour and protection against ageing.

Designed to be Durable.

Paint can be easily damaged with the region’s weather conditions, including heat, humidity, dust storms, air pollution, salt content and CO2 emissions. The damages – which include chalking, flaking, blistering to name a few – increase the need for extra maintenance.

Jotashield Eterna’s formula has been tested by internationally accredited labs to prove its ability to resist the harmful effects of weather elements. It prevents water and CO2 penetration, while allowing the excess moisture to go out – hence protecting the wall’s plaster, concrete and steel structures for a long period of time. Scan the code to find out more about the testing procedures.

Holding onto colour, not dirt.

Due to the region’s extreme heat, the normal paint softens and allows dust to penetrate and hence the colors keep getting dull over a period of time.

Jotashield Eterna’s anti-dust technology, incorporates a unique binder, which not only reduces the amount of dust that sticks to the surface, but also that which penetrates it, thus ensuring a brighter, more vibrant look over time.

Wash away the time.

Repainting your house isn’t always the most efficient way to get a fresh look.

Jotashield Eterna’s unique washability feature ensures that dust build up is effortlessly cleaned off the surface, for the vibrancy of your colour to be as good as the first day, wash after wash.

Regular Premium Paint (After Washing)

More colours.

More freedom to be you.

Jotashield Eterna empowers you to be bolder than before and wash away the worries previously known to affect the quality of paint, on your home.

Our range offers over 500 colour choices, not only giving you the confidence to stand out, but also allows you to do so with a unique, everyday newness.