HAY Brand Presentation

BRAND PRESENTATION

OUR VISION

In 2002, HAY was established as a new kind of design company in Denmark. Motivated by the certainty that good design is everyone’s right, HAY set out to innovate new ways to answer the ever-evolving needs of the modern world – but at a more accessible price point than industry standards.

Co-founders and Creative Directors Mette and Rolf Hay committed to working with their generation’s best designers from all over the world to create high-quality products that would be available to a wide audience. This founding principle has always been HAY’s DNA, and it remains at the core of the company’s culture today.

AT A GLIMPSE

In 2003, HAY’s first furniture collection launched at IMM Cologne, and the first HAY shop opened in Copenhagen.

Today, there are around 30 HAY stores throughout Europe, Asia, and USA.

In 2019, US-based designer and furniture manufacturer MillerKnoll acquired a majority share of the company and the North American distribution rights. Rolf and Mette Hay retain their ownership of the remaining part.

US stores have opened in Chicago, Illinois; and Berkeley, California.

2006 HAY Aarhus

2008 HAY Copenhagen office HAY House Cph Flagship store Nobody

2010 About A Chair Tray Table TIMELINE

2009 HAY Oslo 2007 HAY Supplier companies in China, India and Turkey

2012

HAY Berlin

HAY Bremen

HAY Sales Organisation (founded in UK, Germany and Norway)

HAY APAC founded

2011

About A Table

Bella Coffee Table Bella Desk

2013

HAY Munich HAY Waterfront HAY Sønderborg HAY Odense HAY Amsterdam HAY Antwerp

2014

HAY Shanghai, Taikang HAY Aalborg HAY Lyngby

HAY Mini Market Rinascente

HAY Mini Market Bon Marché

HAY Mini Market Selfridges HAY Mini Market Liberty HAY Mini Market Illum

2015

HAY Sydney

HAY Frederiksberg

HAY Rotterdam

HAY Bath

HAY Hasselt

HAY Mini Market MoMA

HAY Nuremberg

HAY Beijing

HAY Sales Organisation (founded in Holland)

2016

HAY Shanghai, Yanping HAY Shanghai, Pudong HAY Bordeaux

HAY Bangkok HAY Beijing HAY Seoul HAY Milan, Salone del Mobile, La Pelota

2017

HAY Trondheim

HAY Hangzhou Intime

HAY Hangzhou In77

HAY Chengdu In99

HAY Chengdu Mix City

HAY Suzhou

HAY Kitchen Market launch

2018 New Order 2.0 HAY Milan, Salone Mobile, Palazzo HAY Seoul II HAY Shanghai, Changfeng HAY Aarhus Ryesgade HAY Tokyo Herman Miller partnership including licence North America HAY Portland HAY Costa Mesa HAY Chongqing HAY Xi’an

2019 3 Days of Design HAY Chicago

Mesa

Salone del Clerici Changfeng Ryesgade 5

partnership licence for HAY in

Design

2020

3 Days of Design

HAY Gallery, virtual tour Eco Certifications New Order configurator

2021

3 Days of Design HAY House 2.0 CPH HAY Berkeley Eco Delivery

2022

20 years of HAY 2002-2022 3 Days of Design Herman Miller x HAY Collaboration HAY Book by Phaidon

HOW WE WORK

Every HAY product is developed in close collaboration between HAY’s Creative Directors Mette and Rolf Hay, their in-house designers and product-development teams in the Copenhagen office, and a loyal roster of contemporary designers based all around the world.

OUR BRAND

At HAY, we work with the world’s leading designers in a sustainable and democratic context that draws from three primary sources of inspiration: art, architecture, and fashion. We have always paid close attention to and been inspired by our surroundings, and putting our finger on the pulse of contemporary culture is how we keep pace with the world around us.

LINK TO BRAND FILM

OUR DNA

Even as we have expanded to occupy multiple continents and to include ever-more design categories, four essential values at the core of HAY continue to shape and motivate the company today:

PASSION FUNCTION COMMUNITY RESPONSIBILITY

PASSION

At HAY, we are motivated by a love of design and a commitment to constant innovation. We are always challenging ourselves to create products that elevate the modest moments in peoples’ lives. This means thinking about everyday items in new, original ways, using the most cutting-edge materials, methods, tools, and technologies available.

FUNCTION

At HAY, form will always follow function. Our products are beautiful, sleek, fresh, and stylish — but we believe that use and comfort should come first. Our designs prioritize the essential: we believe the simplest solution is usually the best solution.

COMMUNITY

HAY is an international company: HAY design crosses borders. From our designers to our suppliers to our in-house product-development teams, collaboration is fundamental to HAY. We believe we are stronger for our partnerships: the synergy achieved by numerous minds, skill sets, tools, and hands working in harmony is what drives and motivates us every day.

HAY HOUSE

HAY House is the brand’s flagship store and showroom in central Copenhagen. Initially inaugurated in 2009, HAY House was renovated in 2021 to include the original twostorey boutique plus two additional floors with a showroom and a multi-purpose work, event, and meeting space.

HAY aims to create a universe that is inviting and welcoming, with HAY House being at the heart of this universe. Rolf and Mette Hay explain, ‘When HAY is at its best, it brings people together. With HAY House, we have tried to design a space in which generosity and warmth are present; a space that both represents the present and our vision for the future.’

RESPONSIBILITY

High-quality means thoughtfully designed, well crafted, and built to last. At HAY, we strive to minimize our footstep on the planet while making durable products that we hope will live with you for a long time. We always hold ourselves to high standards, so each of our product categories has its own team of designers, technicians, and engineers who ensure that every product has been considered from every angle, and has withstood quality-control checks on all fronts.

A SUSTAINABLE APPROACH

At HAY, we work to design and produce long-lasting, functional products that people want to live with for many years. Our commitment to reduce our environmental footprint also includes using resources in a sustainable way, so we strive to utilize the most efficient and environmentally conscious methods, tools, and materials available.

We recognise that our actions have a significant environmental impact, and we therefore take our responsibility to contributing to a greener future seriously. We aim to be climate positive in everything that we do, with focus on the three areas below:

HAY’S DESIGNERS

At HAY, we believe that we are constantly working with the most talented, curious, and courageous designers from around the world, and every one of them is a member of the HAY family.

This family includes Pierre Charpin, Inga Sempé, Doshi Levien, Shane Schneck, Ana Kraš, Stefan Diez, Scholten & Baijings, Clara Von Zweigbergk, Ronan and Erwan Bouroullec, Hee Welling, George Sowden, GamFratesi, Muller Van Severen, Laila Gohar and many others, who work closely with HAY’s inhouse Design team.

PARTNERSHIPS AND COLLABORATIONS

At HAY, we have forged partnerships with some of the world’s most innovative companies because we always strive to push the envelope of design, reaching beyond the borders of our own field and trying new things.

HAY x CHART Limited-Edition Embroidered Sofas by Loji Höskuldsson, 2021

HAY x CHART Limited-Edition Embroidered Sofas by Loji Höskuldsson, 2022

HAY FOR PROFESSIONALS

HAY has always worked closely with the contract market, supplying affordable, durable, highly functional products to clients across the public sector, from universities to hospitals, offices, cafes, and hotels.

We have strong relationships with our clients, and pursue regular collaborations with international names including: Novo Nordisk, LEGO, Danske Bank, Copenhagen University, Aarhus Airport, Comwell Hotels, Joe & the Juice, Bestseller, Citroën, MoMA, Microsoft, Google, Credit Agricole, Post Nord, Cobe Architects, WeWork, A Place To, Brooklyn Museum, FLUGT Museum.

LINK

IN-SITU PRODUCT DEVELOPMENT

“Working in-situ is a fantastic platform, because in these cases the brief is actually created by the people who want to use the product. It is the ultimate opportunity to design an object for a specific purpose and space, and that is the most inspiring way to work, because you stay relevant and you propose an object absolutely as a solution to a problem. Working with architecture as a platform for creating the product makes sense for me, and was actually a way most of the great masters worked.” — Rolf Hay

Some key members of HAY’s product family were born this way, including:

CASES

CASES

FURNITURE LIGHTING ACCESSORIES

FURNITURE LIGHTING ACCESSORIES

OUR PRODUCTS

HAY is motivated and inspired by the realities of life today, in which traditional divides between personal and professional space have become much more fluid.

To satisfy those conditions, our products span the realms of furniture, lighting, and accessories, and they are always flexible and adaptable, versatile and varied.

That means they can be used in any environment and suit any need, from a living room to an office, hotel lounge, or cafe.

FURNITURE

Our furniture collection is broad and adaptable, suitable for a wide range of public and private environments. We offer numerous colours, fabrics, and finishes for each item, so clients can customize every product to suit their specific desires and needs.

All pieces have strong, independent silhouettes, so they can stand alone or be combined in innumerable arrangements.

FURNITURE NEWS

LINK

NEW ORDER

Together with HAY, designer Stefan Diez has elevated the functionality and quality of the New Order system.

New Order is an open-ended system comprising interconnecting aluminium parts and modular elements, enabling infinite combinations and applications.

LINK

The web based configurator is helping to plan the desired configurations and to export them into any CAD system.

LINK TO LANDING PAGE

LIGHTING

Our lighting collection combines good design principles with fresh forms and new technology and materials. All of our products use LED bulbs or modules, for longerlasting and more energy-efficient light.

LIGHTING NEWS

LINK

ACCESSORIES & RUGS

We believe in the importance of details. Our extensive collection of accessories and rugs is comprised of beautiful, original everyday objects that simply work well.

Our products can be used to equip every space in the home, office, or restaurant, from candleholders to cushions, from scissors to storage, and from silverware to pots and pans — complementing the right space and the right furniture with just the right everything else.

ACCESSORIES NEWS

LINK

EXHIBITIONS

EXHIBITIONS

hay.com

ABOUT A COLLECTION LIGHTING COLLECTION