MEDIA
PSYCHOLOGY
PHD - MASTER’S - CERTIFICATE
2020 DE LA VINA STREET, SANTA BARBARA, CA • 800-340-1099 • ADMISSIONS@FIELDING.EDU
PhD Fielding’s Media Psychology PhD prepares you to be a leader in this fast growing field. You will join students from a variety of professional experiences and academic backgrounds, from filmmakers, educators and marketers to social advocates and healthcare professionals, who come together to learn how to use the science of psychology with the power of media and technology. Media psychology is for change-makers. It starts with psychology, but it is an applied field. You will explore how human behavior, emotion, instinct, and perception can be put to work to make a difference. The program is designed so that your goals drive your educational path, whether it’s researching the impact of media and technology, designing effective applications, influencing attitudes or finding innovative solutions to global problems. The program has a low residency requirement (New Student Orientation, plus 64 contact hours). This includes participation alongside faculty and industry professionals in academic, professional, entertainment, and technology conferences world-wide. Our graduates are leaders in their chosen professions. They are top executives, entrepreneurs, educators, coaches, consultants, and senior ranking specialists.
From the more traditional senses of branding and tv programming, to the most immersive with virtual or augmented reality, media psychology allows me to concentrate on content development and media engagement in any field. Tunisha Singleton, PhD Alumna
PROGRAM DELIVERY § Both synchronous and asynchronous online courses § 3-4 day in-person orientation § 64 contact hours at special media events
MODEL CURRICULUM SEQUENCE You can craft the doctoral program to balance your personal life and career while achieving your educational goals. The curriculum enables you to MODEL SEQUENCE complete theCURRICULUM program in just under 4 years, however, most students target You can craft the doctoral program to balance your personal life and career while between 4 to 6 years. achieving your educational goals. The curriculum enables you to complete the program in just under 4 years, however, most students target between 4 to 6 years. YEAR 1
TERM 1
Foundations of CriticalTheory Foundations of Media Psychology Media Elective 1
TERM 2
TERM 3
YEAR 2
YEAR 3
Generating and Gathering Qualitative & Quantitative Evidence
General Elective 2 General Elective 3
Analyzing Qualitative & Quantitative Evidence
Media Psychology Practicum (start)
Media Elective 3
Research Practicum Media Psychology
Media Elective 2
Developing Claims from Qualitative & Quantitative Evidence
Qualifying Exam
Media Psychology Practicum (finish)
Dissertation
Psych Core 3
Psych Core 1
Psych Core 2
YEAR 4
General Elective 4 Dissertation
General Elective 1
*Residency requirement completed during first three years.
DOCTORAL CONCENTRATIONS You can individualize your program to emphasize specific interests and expand your professional expertise and opportunities through the media psychology concentrations. § Social Impact of Mobile Media and Immersive Technology § Positive Psychology and Media § Brand Psychology and Audience Engagement § Learn more about them at Fielding.edu/MediaConcentrations
APPLICATION REQUIREMENTS: R Bachelor’s or Master’s Degree R Minimum GPA of 3.0 R Online Application Form R Curriculum Vitae (CV) R Statement of Purpose R Critical Thinking Writing Sample R 2 Letters of Recommendation R Official Transcript
TUITION & FEES Visit catalog.Fielding.edu for details.
APPLY ONLINE
Fielding.edu/Apply
APPLY ONLINE: FIELDING.EDU/APPLY
Master’s Fielding’s MA in Media Psychology is an online program that provides a practical framework for understanding media’s impact on individuals, groups, and society. In the dynamic media landscape, there is a growing need for professionals who are experts in how media influences human behavior, as well as how to create media and use it. In addition, there is a need for trained leaders to advise others on media creation, in order to affect positive social change. You can earn your master’s degree in this innovative field through our online Media Psychology program, while maintaining your professional career and living in your own community. Our program offers great flexibility and attention to your individual goals. Renowned for developing the first media psychology PhD program in the country, Fielding cultivates student engagement with major issues facing media and society today. You join a vibrant online community of scholars and professionals in pursuit of theoretical and practical understandings of: emerging media, neuromarketing, transmedia storytelling and brand psychology, audience engagement, global media, and positive psychology. Our graduates are leaders in their chosen professions. They are top executives, entrepreneurs, educators, coaches, consultants, and senior ranking specialists. Returning to school by enrolling in one of Fielding’s online programs was one of the best decisions I’ve made. Not only was online learning surprisingly engaging, it gave me the opportunity to make lifelong friends from around the globe. Diana Graber, MA Alumna
PROGRAM BENEFITS
§ Learn to use and create traditional and emerging media § Understand the psychological impact of media on human behavior § Use media for advocacy and social impact
MODEL CURRICULUM SEQUENCE Earn your Master’s in Media Psychology in as little as 16 months! MODEL CURRICULUM SEQUENCE
The MA in Media Psychology program requires completion of 3 required Earn your Master’s in Media Psychology in as little as 16 months! courses, electives, and a capstone project. ofStudents can be6 full or and a capstone The MA in 6 Media Psychology program requires completion 3 required courses, electives, project. Students can be fullor part-time. part-time. YEAR 1
TERM 2 TERM 3
Argumentation: The Art of Critical Writing
Full-Time
TERM 1
YEAR 2 Two Electives
Introduction to Media Psychology Foundations of Research
One Elective
One Elective
Capstone Project
Two Electives *maximizing your coursework from 2 to 3 makes it possible for students to complete the program in one year plus the Capstone Project —or four total terms.
YEAR 1
YEAR 2
YEAR 3
Argumentation: The Art of Critical Writing
One Elective
One Elective
TERM 2
Introduction to Media Psychology
One Elective
One Elective
TERM 3
Foundations of Research
One Elective
BENEFITS OF FIELDING GRADUATE UNIVERSITY § WSCUC accredited § Distinguished and innovative faculty § Integrate career and graduate study
APPLICATION REQUIREMENTS: R Bachelor’s or Master’s Degree R Minimum GPA of 2.5 R Online Application Form R Résumé R Statement of Purpose R Official Transcript
Part-Time
TERM 1
One Elective Capstone Project
PROGRAM DELIVERY Both synchronous and asynchronous online courses
TUITION & FEES Visit catalog.Fielding.edu for details.
APPLY ONLINE Fielding.edu/Apply
APPLY ONLINE: FIELDING.EDU/APPLY
Certificate Fielding’s Certificate in Media Psychology is a 3-course, online program designed for professionals in diverse fields. In today’s fast-changing world, psychological theory and research can be applied to enhance or analyze the impacts of emerging media, gauging its effects on individuals and cultures. You will analyze how media and technology can best be used for socially constructive ends; and gain practical knowledge, working to create applied solutions for sustainable change. Students will focus their studies on either Media Neuroscience or Brand Psychology & Audience Engagement. Emphasis in Media Neuroscience. The online Certificate in Media Psychology with an Emphasis in Media Neuroscience reveals new research modalities that help to understand and predict the effectiveness of stimuli on the brain. This certificate is designed for professionals of varied backgrounds who want to learn and apply persuasion theories based on ground-breaking neuromarketing research. Emphasis in Brand Psychology and Audience Engagement. The online Certificate in Media Psychology with an Emphasis in Brand Psychology and Audience Engagement is ideal for social change agents and people working in advertising, marketing, and business communications— where a product or concept must be clearly communicated for maximum impact. Our graduates are leaders in their chosen professions. They are top executives, entrepreneurs, educators, coaches, consultants, and senior ranking specialists.
This program was one of the best decisions I’ve ever made. I would highly recommend this program to anyone interested in gaining a new perspective and competitive edge on how to effectively communicate in today’s digital environment. Olga Valentin, Alumna
MODEL CURRICULUM SEQUENCE Fielding’s Certificate in Media Psychology is designed to be completed MODEL CURRICULUM SEQUENCE in one year, or less if full-time. Fielding’s Certificate in Media Psychology is designed to be completed in one year, or less if full-time. TERM 1
Introduction to Media Psychology
Brand Psychology and Transmedia Storytelling
TERM 1
Introduction to Media Psychology
Audience Engagement
TERM 2
The Psychology of Neuromarketing
BENEFITS OF FIELDING GRADUATE UNIVERSITY § WSCUC accredited § Distinguished and innovativefaculty
TERM 3
Introduction to Consumer Neuroscience
PROGRAM DELIVERY § Asynchronous online courses
TUITION & FEES
§ Integrate career and graduate study
Visit catalog.Fielding.edu for details.
APPLICATION REQUIREMENTS:
APPLY ONLINE
R Bachelor’s or Master’s Degree R Minimum GPA of 2.5 R Online Application Form R Official Transcript
Media Neuroscience
YEAR 1
TERM 3
Brand Psychology & Audience Engagement
YEAR 1
TERM 2
Fielding.edu/Apply
Gainful Employment: visit Fielding.edu/GainfulEmployment for information on educational debt, earnings, and completion rates.
APPLY ONLINE: FIELDING.EDU/APPLY
The Fielding Advantage Fielding is internationally known for high-quality graduate education delivered with flexibility and respect for the needs of our learners. Where we shine in this mission is our ability to build a strong scholarly community — intellectually engaged and designed to help you put your scholarship skills into practice. Katrina Rogers, PhD President, Fielding Graduate University
Learn about earning your degree while working in your field at: Fielding.edu/MediaPsychology
FIELDING GRADUATE UNIVERSITY Office of Admissions Media Psychology P: (800) 340-1099 H: 8:00 a.m. - 5:00 p.m. PT, M-F F: (805) 898-4047 E: Admissions@Fielding.edu
THE WESTERN ASSOCIATION OF SCHOOLS AND COLLEGES (WASC) ACCREDITED SINCE 1982