Brand Guidelines Print brand.fielding.edu
brand.fielding.edu
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published by University Marketing Fielding Graduate University Santa Barbara, California brand.fielding.edu 2
Fielding Brand Guidelines
Brand Guidelines Content
Introduction
04
Mission and Values
06
Logo and Wordmark
08
Tagline
16
Unit and Program Logos
18
University Seal
22
Typography
24
Color
30
University Stationery
34
Business Cards
43
brand.fielding.edu
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Introduction
A strong recognizable brand is essential to the continued growth of any institution. This is even more critical to Fielding Graduate University due to its distributed model and the increasing level of competition in the higher education marketplace. Following a core set of brand guidelines are essential to Fielding’s efforts in establishing a recognizable brand and reinforcing the overall perceived quality of the university. The Fielding community is a diverse one. And this is something that we take great pride in and celebrate. These visual identity guidelines allow for freedom of expression of individual units, programs, and schools while conveying a clear and recognizable brand identity. When Fielding’s communications present a unified visual appearance, individual efforts naturally combine in the minds of viewers and those who engage with us, establishing a strong core and recognizable university brand. Fielding’s core brand elements should be consistent across all channels. When our students, alumni, and friends see a consistent presence from the Fielding brand, it reinforces the idea of quality and solidarity with our unique institution. A unified brand identity is vital. Together, we are strongest.
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Fielding Brand Guidelines
Your Resource This book is a resource for anyone who is communicating on Fielding’s behalf. The many varied stories about the Fielding experience will naturally differ in content. However, we must present a codified approach to design and presentation. A unified brand instills confidence in the minds of our many stakeholders. Writers, designers, directors, and communicators should find the information herein particularly helpful. If you need additional clarification, please contact marketing@fielding.edu.
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Vision Mission Values
6
Fielding Brand Guidelines
Vision — Mission — Values
Vision statement Educating leaders, scholars, and practitioners for a more just and sustainable world
Mission statement We provide exemplary interdisciplinary programs for a community of scholar-practitioners within a distributed learning model grounded in student-driven inquiry and leading to enhanced knowledge.
Values Academic Excellence: We commit to the highest quality scholarship, research, and practice. Community: We support a collaborative learning environment built on inclusion and mutual respect. Diversity: We commit to having a faculty, staff and student body that is diverse and inclusive. We embrace and celebrate the wisdom, knowledge and experiences of our diverse community. Learner-centered Education: We create an interactive experience that responds to the interrelated personal and professional lives of our students. Social Justice: We commit to advancing equality and justice in our University, and in the local, national, and global communities impacted by our work. Transformational Learning: We inspire a re-examination of one’s world view and underlying assumptions to enable a deeper understanding of self and society.
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The Fielding Open Triangle Logo
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Fielding Brand Guidelines
Logo and Wordmark
The full Fielding Graduate University Official Logo consists of 4 main parts: 1) Icon: Fielding Open Triangle 2) Wordmark: “Fielding Graduate University” 3) Tagline: “CHANGE THE WORLD. START WITH YOURS.” with divider line 4) Color Palette: Fielding Merlot (CMYK 30:100:80:36, RGB: 128:20:40, Hex #7F1028)
The elements can be used together or separately in the following combinations. Outside of the full logo, the Icon can be used separately or with the Wordmark. The Icon can be used with the tagline. Outside the full logo, the Wordmark can be used separately or with the icon. The Wordmark cannot be used with the Tagline without the Icon. * “Fielding” can be used separately. The Tagline can be used separately or with the full Logo. When used separately as a stand-alone, the trademark symbol should be used (if resolution allows for legible reproduction). The color palette can be either Fielding Merlot, White, or Black (with grayscale in custom cases). No other color can be used for the Fielding logo. Note: All Fielding wordmarks and logos should carry the appropriate registration mark when resolution size allows. brand.fielding.edu
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Fielding Logo
Logo Horizontal with Safe Zone
Logo Vertical with Safe Zone
1.25� (print)
minimum size or 200 pixels (screen) There is no maximum size.
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Fielding Brand Guidelines
Fielding Logo
Logo Colors Only Fielding Merlot, White, or Black (and Gray) may be used for Fielding logos.*
Not Allowed No colors other than those referenced above can be used with the Fielding Open Triangle logo. The full logo or logo in icon with wordmark version cannot be animated. The logo cannot be beveled, colorized, texturized, or otherwise manipulated.
*The exception to the logo color guidelines is the following. A Fielding logo can be colorized in recognition of an important cause external to the university (i.e. Breast Cancer Awareness = pink).
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The Wordmark Fielding Graduate University Wordmark consists of 2 parts: 1) Main Wordmark: “Fielding” 2) Secondary line: “Graduate University” Outside the full logo, the Wordmark can be used separately or with the icon. The Wordmark cannot be used with the Tagline without the Icon. The main Wordmark, “Fielding,” can be used separately. The Wordmark can be either Fielding Merlot, White, Black or grayscale. The secondary line, “Graduate University,” can be 50% black when the primary Wordmark is either Fielding Merlot or 100% black.
minimum height = 0.125”
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Fielding Brand Guidelines
Fielding Open Triangle Icon
The “Fielding Open Triangle” icon is open to reflect inclusion. Its three equal sides represent the pillars of Fielding’s promise: Scholarship, which speaks to the rigor of our academics and research, and quality of our faculty Community, reflecting the global network and connectedness of Fielding students, faculty, alumni, staff, trustees, and other stakeholders Opportunity, which points to the flexibility of our learning model and the possibilities that come with an advanced degree
Open minds to
Scholarship Open doors to
Opportunity
Open arms to
Community
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Open Triangle
Striking Design: Due to its clean, simple, unique design, and inherent meaning for the institution, the Fielding Open Triangle Icon (aka Open Triangle) has the necessary elements to be a recognized symbol within the higher education landscape. This is our goal. Therefore, its obvious use in publications is encouraged.
Flexibility in Design The Open Triangle represents the most flexible of all elements within the Fielding logo, and as stated, its use is encouraged. The features of a triangle (i.e. diagonal lines, strong directions, etc) should also be employed where appropriate within the sensibilities of good design. Combinations: Outside of the full logo, the Fielding Open Triangle Icon (aka Open Triangle) can be used separately or with the Wordmark. The Icon can be used with the tagline. Elements: The Open Triangle can be used as a design element and can be reproduced in part as long as one full side is visible. See examples below and the cover of these brand guidelines. Color: Although coloration of the Open Triangle is not allowed, it can be used as a mask in design elements. Shape: The Open Triangle cannot be stretched or otherwise changed in shape and aspect ratio. Safe Zone: No design elements can be placed on top, inside (exception of mask use), or against the Open Triangle icon. Images can bleed underneath the Open Triangle, as long as they can not be miscontrued as part of the element. A half inch safe area on all 3 sides, needs to be employed within design employing the Open Triangle and other graphic elements. Animation: The Open Triangle can be animated in video productions, as long as the icon is not distorted. The Tagline can also be animated. NO OTHER ELMENTS can be animated. 14
Fielding Brand Guidelines
Open Triangle Shape Sample Uses 2
Welcome! Thank you for your interest in Fielding Graduate University’s Clinical Psychology program. Fielding’s Clinical Psychology program has been accredited by the American Psychological Association (APA) since 1991. We are the only APA-
accredited distributed clinical psychology program in the
???Student Name??? PhD Student Media Psychology
country. Our unique distributed learning model blends the
best of in-person learning opportunities with digital formats. Earning your doctorate in Clinical Psychology includes
Media Psychology Across Industries
Recognized by the
online and in-person seminars, meetings with faculty and
other students in your region, weeklong residential sessions,
APA
as well as research and clinical training experiences. This unique mix of online and residential learning provides
since 1987
flexible opportunities for individuals with career, family,
and community responsibilities to achieve their advanced
Since the 1950’s... The Growth of Media Psychology
educational goals.
As with all APA accredited programs, acceptance into our
Media
program is competitive. However, for those whose application is not quite at the level of entry into the program, Fielding offers a postbacculaureate program to help you get your
credentials where they need to be. Please refer to that section
Media psychology got its start in the 1950’s with the rising popularity of television. Studies were done on the potential affect of television on children, from reading skills decline to potential anti-social behavior from watching violent TV shows.
Psychology @ Fielding
in this booklet and on Fielding.edu. Thank you again for your interest. I hope you find this book helpful. However, if your
questions are not addressed in these pages, please contact our admissions advisors directly (805-898-4026).
Marilyn Freimuth, PhD Program Director, Clinical Psychology School of Psychology Fielding Graduate University
Fielding’s Media Psychology Program Director Jerri Lynn Hogg, PhD, was the 2015 President of APA Division 46, Society for Media Psychology and Technology
805-898-4026 Admissions@Fielding.edu Fielding.edu/MediaPsy 6
Clinical Psychology
In 1987, the American Psychological Association officially recognized media psychology with the establishment of Division 46, the Media Psychology Division. Today, the science of media psychology is far more sophisticated and broad. Media psychologists study the many channels and advancements of our wireless world and the potential affects they have on us.
Media Psychology is Everywhere Media psychologists are finding new roles across multiple domains. Fortune 100 companies, for example, increasingly recognize the need for applying media psychology to organizational communications, structure, products and strategy.
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Fielding Alumni Work in Top Companies Our graduates have innovative new roles working with companies like Mozilla, Fox Films, AT&T, Deutsche Telekom and Disney among others. Many media psychology alumni have also created new business and consulting opportunities and developed successful advocacy campaigns.
Media Psychology
Fielding Graduate University
Fielding.edu/Psychology
Where We Work.
Our graduates are leaders in top companies and institutions around the world.
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01
05
Mike Feliz, PhD
Rafa Linera, PhD
Vice President Media AT&T Inc., Dallas, Texas Fielding degree: PhD in Media Psychology
Danielle Yvette Drake, PhD Clinical Psychology Fielding Class of 2020
Director of Counter-terrorism Johns Hopkins University, Baltimore, Maryland Fielding degree: PhD in Media Psychology
“quote about how he uses Media Psy in job or why Media Psy is useful in job”
“quote about how he uses Media Psy in job or why Media Psy is useful in job”
02
06
Kristine Targert, PhD
Chief Creative Officer IBM Inc., Philadelphia, Pennsylvania Fielding degree: PhD in Media Psychology
David Peck, PhD
VP of University Relations Azusa Pacific University, California Fielding: PhD in Media Psychology
“quote about how he uses Media Psy in job or why Media Psy is useful in job”
Perry James EdD Student School of Leadership Studies
“quote about how he uses Media Psy in job or why Media Psy is useful in job”
04
Veteran, U.S. Army 82nd Airborne Division
03
Diana Graber, PhD
Founder and Co-owner Cyberwise, Los Angeles, California Fielding degree: PhD in Media Psychology
04
01
“quote about how he uses Media Psy in job or why Media Psy is useful in job”
NAVAJO 03 NATION
05
805-898-4026 Admissions@Fielding.edu Fielding.edu/Navajo
Christian Aloma, MA
PhD in
CLINICAL PSYCHOLOGY FIELDING.EDU/PSYCHOLOGY
An APA accredited conventional doctoral program delivered in an unconventional way
Owner KOI Ad Agency, Chicago, Illinois Fielding degree: MA in Media Psychology
“quote about how he uses Media Psy in job or why Media Psy is useful in job” partnerships
Building in education
EdD in Leadership for Change FIELDING GRADUATE UNIVERSITY 12
accredited by the
PROGRAM
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Prospectus
WWW.FIELDING.EDU/NAVAJO
Media Psychology
Fielding Graduate University
School of Psychology
Fielding.edu/MediaPsy
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6,000+ Alumni Network
ALUMNI ASSOCIATION
Europe 47
USA
Asia 48
5.6k+
India 15
Africa 27
Latin America
Australia
50
5
Fielding Graduate University
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Media Psychology
Founded in 1974, Fielding Graduate University has been a leader in graduate programs for working professionals seeking master’s and doctoral degrees. The university offers degree and certificate programs through the School of Psychology and School of Leadership Studies.
Fielding Graduate University
School of Psychology
Fielding Alumni Association
Dr. Diane Kipnes Library
The Fielding Alumni Association hosts events throughout the country and around the world. Check Alumni.Fielding.edu to when we will be in your area!
Fielding’s philosophy is that learning is a life-long activity. Teaching students to become skilled in finding and reviewing scholarly information is central to our library’s mission. Fielding has an outstanding collection with breadth and depth unusual at a university of our size.
brand.fielding.edu
Fielding.edu/MediaPsy
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15
Me
Me are acti con prod med gam broa School of Psychology
Change the world. Start with ™ yours.
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Fielding Brand Guidelines
The Fielding Tagline
“Change the world. Start with yours.” is the registered trademark of Fielding Graduate University. No other entities can use this tagline. The Tagline aligns with Fielding’s mission, vision, and values. And is an invitation to join our efforts to make an impact on the world as you define it – from transformation within your own mind to change within your organization, community, and beyond. The tagline is based loosely on the famous Ghandi saying, “be the change that you wish to see in the world.” Like the Open Triangle, use of the tagline is encouraged where appropriate.
Change the world. Start with yours.™
Along with the complete logo, the Tagline can be used in combination with the icon or as a standalone elment. When the Tagline is used as a standalone element, the trademark (TM) symbol should be used (providing resolution size allows for legible reproduction). The Tagline can be animated in video productions. Please adhere to basic standards of taste. The Tagline can be different colors if design dictates. However, each letter in each sentence must be of the same color, tint, and opacity. The Tagline consists of two complete sentences. Therefore, sentence case is used. All caps are also allowed. Small caps and Camel case are not allowed. When used with the logo, the Tagline must be part of the eps provided. The Tagline cannot be altered in this format. When used as a standalone, there is no font restriction on the Tagline, as long as the same font is used for the full tagline. Both sentences must be used when using the tagline.
CHANGE THE WORLD. START WITH YOURS.™ Change the World. Start with Yours.™ Change the World. Start with Yours.™ brand.fielding.edu
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Units, Programs, Schools Individual units, programs, and schools can employ any of three logo varieties: Full Unit Logo, Wordmark Unit Logo, Open Triangle Unit Logo (for internal use).
Full Program Logo
Includes icon, full wordmark, divider line, school, and program with 1/4” Safe Zone Color can either be as shown, solid white, or solid black.
School of
Psychology
Clinical Psychology
Wordmark Program Logo
Includes full wordmark, divider line, school, and program with 1/4” Safe Zone Color can either be as shown, solid white, or solid black.
School of
Psychology Media Psychology
Open Triangle Program Logo
For internal use. Includes Open Triangle, and program with 1/4” Safe Zone Color can either be as shown, solid white, or solid black.
School of
Psychology Media Psychology
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Fielding Brand Guidelines
Units, Programs, Schools Along with all degree and certificate programs, limited distinct units can also employ the logo varietels: full, wordmark, and open triangle (for internal use). These include: School of Psychology, School of Leadership Studies, Office of the President, Office of the Provost, Office of Development. School of
Leadership Studies School of
Psychology Institute for Social Innovation
Off ice of the
President
Off ice of the
A
U
Institute for Social Innovation
for Democracy, Leadership, and Education
Marie Fielder Center for Democracy, EST. Leadership, and Education Fielding’s
Marie Fielder Center
for Democracy, Leadership, and Education
Fielding’s
Institute for Social C Innovation
OM
SI TY
1974
M U N I TA
S
R
TR DOC
Fielding’s
A
I TA S
Institute for Social Innovation
G
Fielding’s
Marie Fielder Institute for O PCenter P OSocial and for Democracy, Leadership, Education Innovation Marie Fielder Center
UN
D GRA
Fielding’s
N
D L IN E
RT
I
F
I
Provost Institute for Marie Fielder Cen for Democracy, Leader Social Innovation Institute for Social Innovation Institute for Social Innovation
E
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Special Logo: Alumni Association
With the rebranding and renmaing of the former Fielding Graduate University Alumni Association Network to the current Fielding Alumni Association, a new logo was developed. This logo should only be used with expressed permission from the director of the Fielding Alumni Association.
ALUMNI ASSOCIATION
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Fielding Brand Guidelines
Anniversary Logo: 45th
A special anniversary logo was designed by University Marketing to commemorate Fielding’s 45th anniversary year. The logo can be reproduced in Fielding Merlot, Black, or White. In 2019, the logo was used extensively in university collateral. From 2020 onward, the 45th logo should only be used in publications and products referencing the Fielding 45th Anniversary Year.
1974 - 2019
GRADUATE UNIVERSITY
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University Seal
Official Seal — White
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Fielding Brand Guidelines
University Seal The presidential seal is used by the Office of the President and official Fielding documents. The use of the Official seal is limited to special documents only and requires approval from the Office of the President. Other uses of the university seal (i.e. promotional items, publications, etc.) must employ the “unofficial” version of the seal. There are several key design differences between the official and unofficial seal. The Official Seal has a strong spoked outer ring, and 6 stars. The Unofficial Seal is missing both of these elements. Both seals bear the three University pillars in Latin: Doctrina, Opportunitas, Communitas (Scholarship, Opportunity, Community). Either seal can be reproduced in only Fielding Merlot, Fielding Merlot-reversed, Black, of White. The Unofficial seal can also appear in grayscale.
I TR
SI TY
S
R
M M U N I TA
TE V UNI
E
“Unofficial” Seal — Merlot
OP
A
PO
UN I TA S
D GRA
U
A
G
RT
N
LDIN EST.
1974 CO
M M U N I TA
S
SI TY
F
IE
I
SI TY
R
Official Seal — Black
CO
TR
DOC
TE V UNI
E
A
DOC
TR
S
EST.
U
U
M M U N I TA
I TA S
I TA S
1974
G
PO
1974
D GRA
UN
D GRA
A
EST.
CO
N
OP
A
DOC
PO
LDIN
UN
I
OP
A
RT
N
F
G
IE
RT
F
I
ELDIN
Official Seal — Reversed
R
Official Seal — Merlot
TE V UNI
E
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typography To establish a strong sturdy headline and title, and to distinguish titles from copy, Fielding uses a sans serif font with titles. Montserrat typeface is used in design as Fielding’s primary title font.
This is Fielding Title Typeface
NOTE: Montserrat is the preferred title font. However, design will at times dictate the use of other title fonts. This is understood and allowed. Sans serif font is encouraged due to the use of a serif font with body copy. We understand good design will sometimes dictate deviating from this recommendation.
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Fielding Brand Guidelines
Title Typeface Weights
Montserrat.
Regular.
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Bold .
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Extrabold.
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Black.
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)
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typography
Aa
AaBbCcDd EeFfGg HhIi0123456789 +;%@* For readability, Fielding uses a serif font for body copy, and to best differentiate with sans serif title fonts. Adobe Caslon Pro is used in design for body copy. For large copy blocks 10pt. font, 16pt. lead is employed. This can be adjusted according to the needs of the design.
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Fielding Brand Guidelines
Body Typeface Weights
Adobe Caslon Pro. Regular.
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Italic.
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Semibold..
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Bold.
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)
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typography
Sample Settings Although only two fonts are used on the facing page, by adjusting weight, size, and tracking, it is easy to differentiate content blocks into a well designed page.
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Fielding Brand Guidelines
Lorem ipsum dolor sit amet
HEADLINE
Montserrat Bold Size: 50pt. Leading: 50pt. Tracking: -50
Quot iudico eu his. Eu altera graecis elaboraret vel, ad vim nominati scribentur. Ut iisque tacimates sit. Cu est vide fabellas, ea per commodo honestatis signiferumque. Vero inani mollis nam an. Stet commodo no nec, labore fabulas mandamus an nec. Ut iisque tacimates sit. Cu est vide fabellas, ea per commodo honestatis signiferumque. Vero inani mollis nam an. Stet commodo no nec, labore fabulas mandamus an nec. Vis ei sapientem intellegebat, vim soluta ridens senserit et. Semper ornatus cum at, sed ei mazim iriure, mei novum mediocrem eu.
Stet commodo no nec, labore fabulas mandamus an nec. Vis ei sapientem intellegebat, vim soluta ridens senserit et. Semper ornatus cum at, sed ei mazim iriure, mei novum mediocrem eu.
SUBHEAD
Montserrat Light Size: 30pt. Leading: 30pt. Tracking: -50
BOX QUOTE
Adobe Caslon Pro Size: 16pt. Leading: 18pt. Tracking: -10
BODY
Adobe Caslon Pro Size: 10pt. Leading: 14pt. Tracking: -10
CALLOUT
Adobe Caslon Pro Size: 8pt. Leading: 10pt. Tracking: -10
Karen Dill-Shackelford, PhD, Eos accusata invenire ullamcorper.
CAPTION
Montserrat Size: 7pt. Leading: 8pt. Tracking: -10
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color palette.
Primary Colors Fielding Merlot
Pure White
CMYK 30 / 100 / 80 / 36 RGB 127 / 16 / 40 HEX #7F1028 Pantone PMS202C* *Pantone is not exact but closest
CMYK 0 / 0 / 0 / 0 RGB 255 / 255 / 255 HEX #FFFFFF
Golden Sunshine CMYK 0 / 22 / 93 / 0 RGB 253 / 197 / 61 HEX #FDC53D Pantone PMS1225C
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Anchor Grey
Black
CMYK 69 / 63 / 62 / 57 RGB 53 / 53 / 53 HEX #353535 Pantone PMS447C
CMYK 60 / 40 / 40 / 100 RGB 0 / 0 / 0 HEX #000000
Fielding Brand Guidelines
Accent Color Palette Pacific Turquoise
Lime
CMYK 55 / 0 / 9 / 0 RGB 103 / 202 / 225 HEX #67CAE1 Pantone PMS305C
CMYK 18 / 0 / 99 / 0 RGB 206 / 220 / 0 HEX #CEDC00 Pantone PMS381C
Dusty Rose
Cloudy Grey
CMYK 2 / 24 / 19 / 0 RGB 103 / 202 / 225 HEX #F3C9C0 Pantone PMS496C
CMYK 36 / 11 / 13 / 0 RGB 171 / 190 / 201 HEX #ABBEC9 Pantone PMS551C
Lemon
Boardwalk Blue
CMYK 1 / 12 / 53 / 0 RGB 218 / 41 / 28 HEX #FFDE8D Pantone PMS485C
CMYK 57 / 0 / 25 / 0 RGB 100 / 204 / 201 HEX #64CCC9 Pantone PMS325C
Santa Barbara Clay
Red Pepper
CMYK 25 / 23 / 34 / 0 RGB 194 / 185 / 167 HEX #C2B9A7 Pantone PMS7528C
CMYK 0 / 95 / 100 / 0 RGB 218 / 41 / 28 HEX #DA291C Pantone PMS485C
Earth Day Brown
Orange Spice
CMYK 2 / 24 / 19 / 0 RGB 103 / 202 / 225 HEX #774212 Pantone PMS731C
CMYK 5 / 66 / 80 / 0 RGB 229 / 118 / 76 HEX #E5764C Pantone PMS7416C
brand.fielding.edu
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Fielding Merlot is the dominant color of the primary colors. Never use screens or tints of Fielding’s primary colors, with the exception of black.
Fielding Merlot Pure White Anchor Grey 32
Golden Sunshine
Fielding Brand Guidelines
CMYK 30 / 100 / 80 / 36 RGB 127 / 16 / 40 HEX #7F1028 Pantone PMS202C* *Pantone is not exact but closest
CMYK 0 / 0 / 0 / 0 RGB 255 / 255 / 255 HEX #FFFFFF
CMYK 69 / 63 / 62 / 57 RGB 53 / 53 / 53 HEX #353535 Pantone PMS447C
CMYK 0 / 22 / 93 / 0 RGB 253 / 197 / 61 HEX #FDC53D Pantone PMS1225C
Pacific Turquoise
CMYK 55 / 0 / 9 / 0 RGB 103 / 202 / 225 HEX #67CAE1 Pantone PMS305C
Lime
CMYK 18 / 0 / 99 / 0 RGB 206 / 220 / 0 HEX #CEDC00 Pantone PMS381C
Cloudy Grey
CMYK 36 / 11 / 13 / 0 RGB 171 / 190 / 201 HEX #ABBEC9 Pantone PMS551C
Dusty Rose
CMYK 2 / 24 / 19 / 0 RGB 103 / 202 / 225 HEX #F3C9C0 Pantone PMS496C
Lemon
CMYK 1 / 12 / 53 / 0 RGB 218 / 41 / 28 HEX #FFDE8D Pantone PMS485C
Boardwalk Blue
CMYK 57 / 0 / 25 / 0 RGB 100 / 204 / 201 HEX #64CCC9 Pantone PMS325C
Red Pepper
CMYK 0 / 95 / 100 / 0 RGB 218 / 41 / 28 HEX #DA291C Pantone PMS485C
Orange Spice
CMYK 5 / 66 / 80 / 0 RGB 229 / 118 / 76 HEX #E5764C Pantone PMS7416C
Santa Barbara Clay
CMYK 25 / 23 / 34 / 0 RGB 194 / 185 / 167 HEX #C2B9A7 Pantone PMS7528C
Earth Day Brown
CMYK 2 / 24 / 19 / 0 RGB 103 / 202 / 225 HEX #774212 Pantone brand.fielding.edu PMS731C
33
stationery
Letterhead Business Cards There are several versions of Fielding’s letterhead. University Stamp, University Seal, and Leadership versions of letterhead are reserved for the Office of the President, and Office of the Provost.
34
Fielding Brand Guidelines
Fielding stationery set. Letterhead: Wordmark Version
School of
Psychology Media Psychology
April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “WORDMARK VERSION” of Fielding letterhead. In this version, the icon is not used in the logo. Also, the school is used over the program. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,
St. Nicholas Professor
2020 De la Vina St., Santa Barbara, CA 93105-3814
•
800-340-1099
•
Fielding.edu
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Fielding stationery set. Letterhead: Full Version
School of
Psychology
Clinical Psychology
April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “FULL FIELDING” version of the Fielding letterhead suite. In this version, the full logo is used (icon with wordmark). Also, the school is used over the program. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,
St. Nicholas Professor
2020 De la Vina St., Santa Barbara, CA 93105-3814
36
Fielding Brand Guidelines
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800-340-1099
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Fielding.edu
Fielding stationery set. Letterhead: No Name Standard Version
April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “NO NAME STANDARD” version of the Fielding letterhead suite. In this version, only the logo is used. There is no other identifier. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,
St. Nicholas Professor
2020 De la Vina St., Santa Barbara, CA 93105-3814
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800-340-1099
•
Fielding.edu
brand.fielding.edu
37
Fielding stationery set. Letterhead: Open Triangle Version (for internal use)
School of
Psychology Media Psychology
April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “Open Triangle” version of Fielding letterhead. In this version, only the icon is used from the logo, and not the wordmark. However, the name of the university appears below in the footer. Also, the school is used over the program. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,
St. Nicholas Professor
FIELDING GRADUATE UNIVERSITY® 2020 De la Vina St., Santa Barbara, CA 93105-3814
38
Fielding Brand Guidelines
•
800-340-1099
•
Fielding.edu
Fielding stationery set. Letterhead: University Leadership Version
Off ice of the
Provost
April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “LEADERSHIP” version of the Fielding letterhead suite. In this version, the full logo is used (icon with wordmark). In addition the office of senior leadership is identified. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,
St. Nicholas Professor
2020 De la Vina St., Santa Barbara, CA 93105-3814
•
800-340-1099
•
Fielding.edu
brand.fielding.edu
39
Fielding stationery set. Letterhead: University Seal Version
Off ice of the
President
April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden,
F
LDIN E I G N
OP
A
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I TA S
I
1974
SI TY
D GRA
DOC
UN
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RT
This is the proposed “PRESIDENTIAL SEAL” version of the Fielding letterhead suite. In this version, the full logo is used (icon with wordmark). In addition the office of THE PRESIDENT is identified. There is a LARGE 8% “unofficial” seal watermarked on the page. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id EST. oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset.
C
S
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A
Sincerely,
R
O M mea. EaThas Vis ea quaeque eleifend, id quem delectus scribentur M U N I A utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per.
TE V UNI
E
St. Nicholas Professor
2020 De la Vina St., Santa Barbara, CA 93105-3814
40
Fielding Brand Guidelines
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800-340-1099
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Fielding.edu
Fielding stationery set. Letterhead: Inspirational Version
Off ice of
Development
April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “INSPIRATIONAL” version of the Fielding letterhead suite. In this version, the full logo is used (icon with wordmark). In addition an office is identified. The “official” trademarked TAGLINE also appears in the footer. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,
St. Nicholas Professor
Change the world. Start with yours.™ 2020 De la Vina St., Santa Barbara, CA 93105-3814
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800-340-1099
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Fielding.edu
brand.fielding.edu
41
Fielding stationery set. Letterhead: University Stamp Version
N
LDIN OP
A
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DOC
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EST.
1974 CO
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M M U N I TA
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A
G UN
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President
IE
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RT
Off ice of the
TE V UNI
E
April 1, 2020 Dr. Monique L. Snowden Provost & Senior Vice President Fielding Graduate University 2020 De La Vina St. Santa Barbara, CA 92502 Dear Provost Snowden, This is the proposed “PRESIDENTIAL STAMP” version of the Fielding letterhead suite. In this version, the full logo is used (icon with wordmark). In addition the office of THE PRESIDENT is identified. There is a 50% “unofficial” seal inset in the top right. On the following page, you will find a blank version of this template. Lorem ipsum dolor sit amet, sint ubique invidunt eam ex. Sed at molestie appetere, sea id oratio menandri. Soleat scripta fabellas nec an, mea ex doctus impetus. An elit illud vis, ea nihil accusata sed, rebum vocibus propriae est eu. Ad exerci civibus per, te dicant accumsan vel. Eu sed zril maiorum liberavisse, has dolore voluptatibus eu. Eam id clita doctus delicatissimi. Cu quodsi adipiscing ius, ad mei lobortis perpetua voluptaria, aliquip albucius in mei. Te pri odio mundi eruditi, nobis legendos at sed, has et ceteros argumentum deterruisset. Vis ea quaeque eleifend, id quem delectus scribentur mea. Ea has utinam posidonium. Inani mazim option pri eu, error tamquam maiestatis vix ei, mea brute oporteat interpretaris et. Ut dicam laoreet similique per. Sincerely,
St. Nicholas Professor
2020 De la Vina St., Santa Barbara, CA 93105-3814
42
Fielding Brand Guidelines
•
800-340-1099
•
Fielding.edu
Fielding stationery set. Business Cards: Presidential (2-sided stacked card stock)
TR
I
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DOC
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Fielding.edu
G I TA S
EST.
1974 CO
M M U N I TA
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SI TY
t: 805-898-2924 krogers@fielding.edu
700 Pennsylvania Ave SE, 2nd FL Washington, DC 20003
OP
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D GRA
President and CEO
2020 De la Vina Street Santa Barbara, CA 93105-3814
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LDIN
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Katrina S. Rogers, Ph.D.
IE
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TE V UNI
E
Change the world. Start with yours.
TM
Business Cards: Standard (1 side)
Zarat Y. Boyd, PhD Fellow
Institute for Social Innovation PO Box 965161 Marietta, GA 30066
t: 678-557-1694 zboyd@fielding.edu Zarat Boyd MaxLifeInc Fielding.edu
Change the world. Start with yours.TM
t: 805-898-4154 f: 805-898-2954 msnowden@fielding.edu Fielding.edu
brand.fielding.edu
43
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Fielding Brand Guidelines