LYnnE Catanese Broker, CLHMS, CNE
503.544.0227 lynnecatanese@cbbain.com lynnecatanese.cbbain.com
about me I love the immediate brand recognition that occurs when a Coldwell Banker Bain sign goes up in a client’s yard. Our company name and logo instantly convey quality, integrity and expertise. ~ Lynne Catanese Buying and selling a home can be exciting and a little terrifying. Finding the right realtor, however, can make that journey a lot less scary. You need someone who’s experienced and knowledgeable about the market. You’ll also want someone who will serve as a tireless advocate on your behalf. When you work with Lynne Catanese, it’s check, check and check! for all of those qualities. Experience Licensed since 1997, Lynne is recognized as a Certified Global Luxury Broker, a Certified Luxury Home Marketing Specialist and a Certified Negotiation Expert. Since joining Coldwell Banker Bain’s Lake Oswego office in 2007, she has consistently ranked in the top 3-5% of agents in the company. Lynne specializes in advising clients in all price ranges on the important decision of buying or selling their home. And she’s proud to say that much of her business comes from referrals made by happy, previous clients. Market Knowledge Lynne is a lifelong, second-generation Oregonian who has lived in the same 1922 North Portland bungalow for the past 30 years. Her in-depth knowledge of the area is based on first-hand experience. Need to be close to a great elementary school? Is access to parks and nature your goal? Are you a foodie who envisions dozens of restaurants just steps from your front door? Whatever your dream neighborhood looks like, Lynne can be your guide to finding a perfect community within the Portland metro area. Advocacy Most importantly, you need someone looking out for your best interests. Lynne is dedicated to helping everyone realize their real estate dreams. Her skill, reliability and focus make her a great choice to fulfill your real estate goals, no matter how big or how small. Beyond Real Estate When Lynne isn’t working to connect clients to the ideal home, she enjoys traveling to warm sunny places, golf, water sports, whipping up plant-based meals, spending time with her three grandchildren, and relaxing with her two Havanese pups.
Memberships
• PMAR • RMLS • The Institute for Luxury Home Marketing
Designations • • • • •
International President’s Circle International Diamond Society International Sterling Society CLHMS - Certified luxury home marketing specialist CNE - Certified Negotiations expert
TESTIMONIALS Lynne made selling our house a breeze. She provided great tips on making our home more attractive to buyers and did a fantastic job of marketing the property with gorgeous professional photos and a 3-D walk-through. The first day our home was for sale, she lined up back-to-back viewings. We had an offer—over asking price—within 24 hours! —
— Deborah & Mark | sellers
We have had the pleasure of working with Lynne Catanese for not one, but two home buying experiences. In both cases, we had different needs at the time for the house we were seeking. Lynne took this to heart, and was amazing at finding listings that had what we were looking for in our targeted areas and budget. Both times, when we found the perfect house, Lynne took the time to really understand what the sellers wanted to help us craft the most desirable offer. In both instances there were multiple offers, but because of Lynne’s fantastic negotiating skills, we got the house. On our current house, we beat the other offer even though it was $20,000 more due to key items the sellers wanted from the deal that we included in our offering. The offers we put in on our “perfect houses” were the only ones we put in. We never lost a house, or got outbid out of a house with Lynne. I believe that she cares so much for her clients that she works with all her heart and soul to get the house her clients fall in love with. My husband and I both feel that Lynne is an incredibly skilled realtor that is respected in he rfield, and without her, we wouldn’t have been able to purchase two houses we loved in two different phases of our lives. We urge all our friends, family and coworkers that are buying or selling to work with Lynne. Don’t miss out on your perfect house by choosing anyone else!
— The Takashimas | buyers & sellers
TESTIMONIALS I have used Lynne to purchase two homes and sell two homes. She always keeps her objectivity while searching for my new home. I have ended up with the perfect house both times for my family’s needs. When putting my houses on the market she helped me to stage my home to get immediate and multiple offers above asking price.
— L. Howard | Buyer & Seller
As first-time home buyers, finding a real estate agent we could trust was crucial to the process. Looking back, we were extremely lucky to find Lynne Catanese. Lynne was a wealth of knowledge and always made time to answer every little question we had....and believe us, there were a lot of them! Not only is Lynne passionate about her craft but she is passionate about forging a relationship with her clients. Lynne was always there from start to finish and continued to check in with us even though her role in the process was over. ‘Going above and beyond’ is a phrase we’d emphatically use to describe Lynne and the work, effort and time she put in for us. If you are in the market to buy or sell your home, we can guarantee that you will find everything you are looking for and more from Lynne. Thank you Lynne!
— tyler & Erica | buyers
It was time to sell our home of 35 years and look for a new home. We interviewed four agents and chose Lynne Catanese. We were impressed with her capability and were comfortable talking with her. Our experience surpassed all expectations. Lynne was always accessible to us and made certain we understood everything throughout the entire process of selling our home and purchasing a new one. We knew she was working with several other clients, yet it felt as though we were her only clients. She has a wealth of knowledge and familiarity with real estate, and is thorough, articulate, smart, and easy to work with. In addition, she is supported by proficient and reliable office staff. It was a good thing to sell our home...and a good thing Lynne was our agent.
— share family | seller
OVER 45 YEARS OF LOCAL EXPERTISE
Begun in Seattle as William A. Bain Associates, Coldwell Banker Bain has operated in the Northwest for over 45 years. We have 34 offices stretching from Bellingham, WA to Bend, OR. We are one of the largest Coldwell Banker affiliates in the world.
OFFICES LOCAL BROKERS
2,900
OFFICES, IN 40 COUNTRIES WORLDWIDE
PARTNER WITH THE BEST IN THE WORLD
When you list your home with Coldwell Banker and me, you partner with the strength and stature of the nation’s most successful real estate network. Our brokers sell the highest number of homes for the highest aggregate dollar volume, and at a higher average sales price, than any realty company in the US. At Coldwell Banker Bain, we enlist our expertise in market evaluation, home preparation, strategic pricing, marketing and contract negotiation to deliver the results you expect. With the training, education and support Coldwell Banker Bain offers its brokers, we outperform and outsell our rivals – racking up an average home sales price that’s 29% higher than the Northwest Multiple Listing Service 2020 average. Considering our proven record of success, we are your best ally to help sell your home.
$265B
$206B
$102B $93B
$91B
$37B
$30B
$14B
Source: Swanepoel top 200, 2020
WE OUTPERFORM & OUTSELL OUR RIVALS – AVERAGING HOME SALES PRICES
29%
HIGHER THAN THE NWMLS 2020 AVERAGE
Source: NWMLS & Trendgraphix
LAKE OSWEGO When it comes to selling real estate, Coldwell Banker Bain’s Lake Oswego office succeeds on the strength of our local presence. We’ve been in the same location for more than 30 years and we know Lake Oswego and the entire metro region. Our brokers are award-winning industry professionals with a passion for real estate who are driven to excel on your behalf. Our core principle – Do the right thing, honestly – means no one is more committed to customer service and your complete satisfaction than we are. As part of Coldwell Banker’s global network, we have the knowledge, training, insight and resources to guide our clients through even the most complex transactions. Using the latest technology and capitalizing on local and national market dynamics, we make selling your home seamless and stress-free. Clients list with us confident that our one-two punch of skill and advocacy will get real results. And we do. Everyday. Put our knowledge on your side.
STRATEGIC LOCATIONS COVERING THE PACIFIC NORTHWEST Covering most of the Pacific Northwest, Coldwell Banker Bain has brokers in almost every corner of the region. Our extensive footprint ensures that your listing will get the kind of visibility it deserves. Your listing will be shared with over 1,200 brokers and agents covering the entire northwest region. NORTHWEST WASHINGTON
SOUTH SEATTLE
Bellingham Anacortes
Puyallup
NORTH SEATTLE
Gig Harbor
Everett Lynnwood Edmonds Marysville
Kent Station Tacoma Proctor Tacoma Main Tacoma N. End
KITSAP AREA Bainbridge Island
SEATTLE AREA
Silverdale
Lake Union Magnolia Capitol Hill Madison Park West Seattle
SOUTHWEST WASHINGTON
EASTSIDE Bellevue Way Mercer Island Duvall Kirkland Redmond Issaquah
Vancouver East Vancouver West Longview
OREGON Portland West Portland Uptown Lake Oswego Sisters Bend
EXPOSURE YOU CAN’T SELL YOUR HOUSE IF YOU DON’T ATTRACT BUYERS
MARKETING YOUR HOME Successfully selling your house depends on pricing, understanding the market and, most of all, exposure— you can’t sell your house if you don’t attract buyers. When you list your home with Coldwell Banker Bain you get a comprehensive marketing plan designed to give your home maximum exposure where buyers will find it.
MY PLAN CAN INCLUDE: •
Comparative Market Analysis (CMA)
•
Professional Video & Photography
•
Staging Options
•
Targeted Digital & Direct Mail Marketing
•
Customized Property Landing Pages
•
Email Blasts & Social Media Campaigns
•
Brand Recognition & Advertising
•
Open Houses & Virtual Tours
PRICING YOUR HOME RIGHT WILL REDUCE YOUR DAYS ON THE MARKET
100% OF THE TIME
COMPARATIVE MARKET ANALYSIS To get an accurate picture of market activity in your area, you’ll get a report that looks at houses similar to yours in size, location and features, whether they’re for sale, have sold, are pending or failed to sell. Understanding the realities of the current market allows us to accurately assess your home and arrive at a price that properly positions your home for a successful sale.
PRICING RIGHT While you and I will set your home’s asking price, the buyer will set the sales price. If we price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value from the start will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers. ASKING PRICE 15% Over Market Value
PERCENTAGE OF BUYERS THE PROPERTY APPEALS TO 20% of Buyers
10% Over Market Value
30% of Buyers
5% Over Market Value
50% of Buyers
Actual Market Value
95% of Buyers
0%
20%
40%
60%
80%
100%
FIRST IMPRESSIONS The largest number of potential buyers will view a newly listed home within the first 14 days on the market, and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with Realtors® who have already seen the existing inventory and have not found a home, making them eager to make an offer. To take advantage of this increased level of traffic and buyer interest, your property should be priced to sell at fair market value from the very start.
home
buye rs
howi
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Peak selling activity
week 1
week 2
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week 4
time on market (weeks)
PRE-SALE
H OM E IMPROVEMENT WITHOUT THE STRESS, HASSLE OR UP FRONT COST
% 25 INCREASE IN LISTING PROFIT
REMODEL NOW. SELL FOR MORE. PAY WHEN YOU SELL. Renovating and staging your property is one of the smartest
% 50
FEWER DAYS ON MARKET
financial decisions you can make and helps ensure a faster sale at a higher price. Working with a professional who understands what buyers in your market are looking for and knows which upgrades will increase the value of your home is essential. Coldwell Banker Bain has partnered with Curbio, the nation’s leading pre-sale renovation company, to bring you Curated, Powered by Curbio; our new concierge program designed
% 65
FASTER RENOVATION TIME
to transform your property into a move-in ready listing. Our renovations are hassle-free, reduce the time your home spends on the market and increase your home’s sale price. Our staging solutions with Spade & Archer Design help enhance your property to its full potential. The best part? You don’t pay for the work until your home sells.
PRE-SALE RENOVATIONS Before & After
% 75 OF HOME BUYERS A RE AFRAID O F BUYING A HOME THAT NEEDS WORK
EASY AS 1.2.3. EVALUATE
RENOVATE
SELL
We combine our pre-sale renovation expertise with your local market knowledge to determine which renovations will maximize the home’s value.
Our on-site project managers take care of the renovation from beginning to end and share real-time photo and video updates through the Curbio portal.
Attract more buyers, reduce days on market, and increase seller proceeds. We’re paid for our work at settlement through the proceeds of the sale. No fees, no interest, no catch.
BEAUTIFUL S TA G I N G STUNNING
HOME STAGING
TWILIGHT
Today’s sophisticated buyers expect the properties they view to be picture-perfect and move-in ready. Properly staged homes not only put a home’s best foot forward but also help buyers see themselves in the property.
ENGAGING
At Coldwell Banker Bain, we work with design professionals to make your home a must-have for buyers.
PHOTOGRAPHY
VIDEOS
STAGED HOMES SELL
75%
FASTER ON AVERAGE THAN NON-STAGED HOMES.
PROFESSIONAL VIDEO & PHOTOGRAPHY Buyers buy houses they fall in love with. Beautiful staging, stunning photography and engaging videos combine to make emotional connections that sell houses. We work with professional photographers who are skilled at making interiors and exteriors shine in any light, daytime or twilight. We know buyers love real estate videos and want to see more of them. That’s why we create a video tour of your home to give buyers the “inside look” they crave. It’s just one more way Coldwell Banker Bain excels in our commitment to marketing innovation for you.
DRONE FOOTAGE Drone photography is a must for highend property listings today. Why? Because aerial images sell homes. Listings with drone photography sell 68% faster than homes using traditional methods. Aerial photography enhances your listing, makes your home stand out, attracts more buyers and brings more buzz to your property. Source: home value leads
AN OPEN HOUSE IS A GREAT OPPORTUNITY TO BE FACE TO FACE WITH DECISION MAKERS
OPEN HOUSE Buyers love open houses. Research indicates that 48% of buyers use open houses in their home search. Plus, when I host your open house, I highlight all the best features of your property. That is something only a knowledgeable listing broker can do. An open house is a win-win for everyone.
virtual OPEN HOUSE A virtual open house is also a very powerful tool. It empowers buyers to speak with a live broker at the property without having to leave their own home. Buyers can direct the broker to show them specific features or ask questions or for information to be sent. The best part—the house never gets crowded and sellers don’t risk damage or unnecessary clean up.
VIRTUAL WALKTHROUGHS It’s always an open house with our 3D tours that help buyers make an immediate connection to your home. Our virtual tours inventively move buyers room by room through your property, showcasing its best features and creating an indelible impression that captivates buyers and leads to a quicker sale of your home. All videos appear on ColdwellBankerBain.com and are posted to Facebook.
OF HOME SEARCHES BEGIN ONLINE Source: NAR
With more than 98% of home searches beginning online, it’s essential that your house have a polished and professional web presence. With your listing featured on the Multiple Listing Service (MLS), ColdwellBankerBain.com and ColdwellBanker.com, your home will get maximum exposure. Through Coldwell Banker Bain’s Distributed Listings program, your house will appear on more than 40 real estate and media sites, and over 500 syndicate sites including those dedicated to luxury properties. The total reach of our listing syndication includes hundreds of real estate sites, including the top 15: 1. Zillow - 36M monthly visitors
9. ReMax - 1.8M monthly visitors
2. Trulia - 23M monthly visitors
10. HotPads - 1.75M monthly visitors
3. Yahoo Homes - 20M monthly visitors 4. Realtor.com - 18M monthly visitors 5. Redfin - 6M monthly visitors 6. Homes.com - 5M monthly visitors
11. ZipRealty - 1.6M monthly visitors 12. Apartments.com - 1.5M monthly visitors 13. Rent.com - 1.4M monthly visitors
7. Apartment Guide - 2.5M monthly visitors
14. Auction.com - 1.3M monthly visitors
8. Curbed - 2M monthly visitors
15. ForRent.com - 1.2M monthly visitors
TARGETED DIGITAL MARKETING I tap my database of prospective clients to directly target the most likely buyers for your home. Because I know the neighborhood, I can identify and email clients whose home-buying goals (location, home size, price, etc.) most closely match your property. OF users use smartphones to access their email Source: 99FIRMS
MOBILE OPENS ACCOUNTED FOR
OF ALL EMAIL OPENS Source: nar
Social Media Thanks to popular networks such as Facebook, YouTube, Vimeo, Instagram, and TikTok, it’s easier than ever to reach scores of potential home buyers and to share your listing with friends and family. The icons for these social media sites will be prominently featured and easily recognizable on your home’s property detail page, giving your listing even greater potential to reach the right buyers with the right message via the right medium. That’s the Coldwell Banker Bain advantage.
With billions of users on social media, advertising on these platforms is an incredible opportunity to find your perfect buyer. With Social Ad Engine, we are able to precisely target those buyers that are most likely to have an interest in your home.
500 MILLION DAILY ACTIVE INSTAGRAM STORIES USERS
Source: statista
A GLOBAL PRESENCE OF EXISTING HOME SALES DURING APRIL 2019–MARCH 2020
AUTOMATIC EXPOSURE ON OVER
WEBSITES WORLDWIDE Source: statista
Coldwell Banker’s presence in 40 countries and territories means we can connect your home to a buyer who could be nextdoor or on the other side of the world. Our global presence showcases your listing on over 500 syndicate websites around the world, instantly. From California to Beijing, we have nearly 2,900 offices and over 94,000 professionals in our global network. Thanks to our brand reputation and skillful marketing, your home’s buyer is closer than you think. An over 110-year history of integrity, trust and results in residential and commercial real estate is what you get with the Coldwell Banker brand. Our reputation brings more visitors to our websites than other national real estate brand sites. Listing with Coldwell Banker Bain puts the strongest real estate network in the world to work for YOU!
NAR 2020 FOREIGN BUYER PURCHASES WERE
$74 BILLION APRIL 2019 − MARCH 2020
THE POWER OF A PRE MIUM GLOBAL BRAND Andorra Argentina Aruba Bahamas Bermuda Cambodia Canada Cayman Islands Chile China Costa Rica Curaçao Cyprus Dominican Republic Egypt England
France Grenada India Indonesia Ireland Italy Jamaica Luxembourg Malta Mexico Netherlands Portugal St. Maarten
Singapore Spain St. Kitts and Nevis Thailand Turkey Turks & Caicos United Arab Emirates United States Uruguay Virgin Islands (U.S.) Virgin Islands (British)
The power and reach of the Coldwell Banker name stretch across 40 countries and territories, including the United States and Canada. The Coldwell Banker brand presence consists of approximately 2,900 offices worldwide in the following countries and regions (as of Dec. 31, 2020).
40 2,900 94,000 COUNTRIES
OFFICES GLOBALLY BROKERS WORLDWIDE
Lynne Catanese real estate Broker
503.544.0227 lynnecatanese@cbbain.com | lynnecatanese.cbbain.com 4200 Mercantile Drive, Suite 700 | Lake Oswego, OR 97035