Dedicated to the love of people and homes since 1906.
The Coldwell Banker® network is devoted to the service of clients, the success of our sales representatives and the remarkable power of home. In every facet of our industry, we set the standard for innovation, expertise and support.
Our best-in-class technology, the strength of the brand’s global network and an empowering culture of excellence turn our sales representatives into market experts and industry leaders.
COLDWELL BANKER canada FACTS AND FIGURES
“QUOTABLES”
A PREMIUM GLOBAL BRAND
The Coldwell Banker® brand has a global reach with offices in over 40 countries and territories, including Canada and the United States. There are approximately 3,000 Coldwell Banker offices worldwide. The Coldwell Banker brand has a presence in the following countries and territories.*
Canada
Andorra
Argentina
Aruba
Bahamas
Bermuda
British Virgin Islands
Cambodia
Cayman Islands
Chile
Costa Rica
Curaçao
Cyprus
Dominica
Dominican Republic
Egypt
England
France
Grenada
India
Indonesia
Ireland
Italy
Jamaica
Luxembourg
Malta
Mexico
Monaco
Netherlands
Paraguay
Portugal
Sint Maarten
Spain
St. Lucia
Turkey
Turks & Caicos
United Arab Emirates
United States
Uruguay
U.S. Virgin Islands
(St. Croix & St. Thomas)
COLDWELL BANKER NETWORK STATISTICS*
40+ Countries/Territories
3,000+ Offices Worldwide ~165 Canadian Offices Coast to Coast
100,000+
*Network statistics as of 03/31/23
Independent
Contractor Sales Associates/Representatives Worldwide
COLDWELL BANKER GLOBAL LUXURY
The Coldwell Banker Global Luxury® program offers a full suite of unique, targeted marketing materials, including distinct signage and a dedicated global website, coldwellbankerluxury.com, the Global Luxury blog and exposure in the Home & Estates Magazine. The Coldwell Banker Global Luxury blog is where home and lifestyle reside, offering a look into the art of living well, while the Home & Estates Magazine is the ultimate guide to fine living around the globe.
The Coldwell Banker® brand has a legacy of representing and selling some of the world’s most prestigious homes. Coldwell Banker affiliated agents achieved over $288 million daily luxury sales* in 2022, an accomplishment that no other real estate brand can match.
The Coldwell Banker Global Luxury program allows agents to sell some of the most recognizable homes. The enhancements of this program allow Luxury Property Specialists to seamlessly connect with the world’s most affluent clientele.
SIGNIFICANT SALES
$5.8 Million
MATHISON PLACE
Kelowna, BC
Represented by Roma Niessen
30,000+
Coldwell Banker affiliated agents handled over 30,000 transaction sides of $288 million daily luxury sales in 2022
$4.4 Million†
Coldwell Banker Horizon Realty (buyer) HILL LANE
$6.6 Million
Normandale, ON
Represented by Gary Paret
Coldwell Banker G.R. Paret Realty (seller and buyer)
TROPIC WATERS
Bermuda
Represented by Brian Madeiros and Nikki Thomas
Coldwell Banker Bermuda Realty (seller and buyer)
$4.2 Million† $4.15 Million†
SEA BREEZE #3
Seven Mile Beach, Cayman Islands
Represented by Quatro Hatch
Coldwell Banker Cayman Islands Realty (seller)
UNIT 34 AT THE PINNACLE
Seven Mile Beach, Cayman Islands
Represented by Nancita Diaz Powery & Allen Bloomrosen
Coldwell Banker Cayman Islands Realty (seller and buyer)
$3.5 Million†
THE MANGO HILL GREATHOUSE
St. Croix, U.S. Virgin Islands
Represented by Amy Land-de Wilde
Coldwell Banker U.S. Virgin Islands (seller)
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by Affiliates of the U.S. Coldwell Banker Franchise System for the calendar year of 2022. USD$. †Price as USD
COLDWELL BANKER Milestones
Coldwell Banker brand founded following the devastating San Francisco earthquake.
Coldwell Banker joint venture with Canada Trust gained a legacy of Canadian real estate experience that dates back to 1943.
Parent company, Realogy named one of the World’s Most Ethical Companies (repeated each year, as of 2018).2
First global real estate brand to fully harness the power of video listings through its own YouTube channel, Coldwell Banker On Location™.
Coldwell Banker Heroes charitable recognition program founded, now with over $25 million donated to local charities and over 183,000 hours of volunteer work throughout North America.
Coldwell Banker Canada pioneered Ultimate Service®, a unique customer satisfaction program that has earned a 98% overall satisfaction rating from more than 85,000 Canadian home buyers & sellers.1
Coldwell Banker Canada master franchise acquired by Coldwell Banker global operation.
‘Generation Blue’ network theme launched at international conference.
First to augment its websites for smart phones.
First to create an iPhone application with international listings.
The Homes for Dogs project launched, facilitating over 20,000 pet adoptions in Canada & the U.S.
Coldwell Banker International ‘30 Under 30’ list debuts, recognizing rising stars under age 30 for success in sales, philanthropy and leadership.
Coldwell Banker introduces Smart Home marketing resources.
1 Based on survey responses from over 85,000 surveys as of Nov 30, 2019, 98% of customers responding weresatisfied with the service delivered by their Coldwell Banker representative. 2 Recognized by the Ethisphere Institute, an independent center of research promoting corporate ethics and governance.
Coldwell Banker brand first came to Canada.
1906 1989 1992 1996 2000 2007 2015 2009 2011 2012
Milestones
CB introduces industry’s first Smart Home certification course for real estate agents.
Coldwell Banker partners with CNet to define “The Smart Home”, an industry first. ‘Old Dog, New Dog’ digital ad ranked as the highest-rated real estate spot of 2018.3
The Coldwell Banker global brand rated the #1 most visited real estate brand online.4
January 2020 Official launch of new Coldwell Banker brand identity.
Coldwell Banker digital ad
‘Somebody to Love’ ranked as highest rated real estate ad of all time.3
Coldwell Banker first real estate brand to harness the power of big data with CBx Technology Suite, using predictive analytics to strategically market a home.
Coldwell Banker Canada launches integrated marketing campaign for UltimateService with eMarketing assets, downloadable presentations, interactive learning and website content.
Coldwell Banker rebrands
Global Luxury Program, launches new CBGL luxury website.
The new CBU Learning Platform launches, intuitive and mobile-friendly, featuring videos and podcasts, a social network and interactive forum that allows agents to learn from their peers.
Project North Star rebranding process announced, with CB North Star mark.
October 2021
Edmonton entrepreneurs Steve Houle & Karim Kennedy acquire the master franchise rights to Coldwell Banker Canada.
May 2022
First Gen Blue Canada under new ownership
June 2022 Realogy Holdings Corp. rebrands as Anywhere Real Estate Inc.
October 2022
Official launch of new and improved Coldwell Banker Canada website.
Rankings according to Ace Metrix, the leader in measuring the impact of television and digital advertising
According to comScore analytics
3
4
2017 2016 2020 2019 2018 2022 2021
PUTTING CLIENTS FIRST
ultimate Service
Coldwell Banker Canada is committed to providing their clients with the highest level of customer satisfaction. This is reflected in the company's unique Ultimate Service® program, which guarantees that their agents will make every effort to understand what matters most to their clients. At Coldwell Banker Canada, clients can expect to be listened to and supported in meeting their specific needs.
Coldwell Banker Canada professionals have earned a 98%* overall satisfaction rating from over 90,000 Canadians home buyers and sellers. That’s an achievement that is unmatched in the Canadian real estate industry.
A culture of caring
Here at Coldwell Banker Canada, one of our proudest accomplishments is the launch of the Homes for Dogs Project, whose mission is to find loving homes for dogs in need.
Our network of real estate professionals and our corporate staff continue to go above and beyond in embracing this initiative, with many volunteering their time, taking to social media, and hosting local adoption events. The Homes for Dogs Project has become a powerful way for us to connect with our local communities and has led to tens of thousands of adoptions.
98% OVERALL SATISFACTION
rating from over 90,000 Canadian home buyers and sellers*
on survey responses from Canadian home buying and selling customers to December 31, 2021.
*Based
On the web
In 2022, Coldwell Banker Canada successfully launched a new and improved website! The goal was to create a website that provides better user experience and cohesively reflects the Coldwell Banker Canada brand. One of the most exciting features of the new website is the first ever, Coldwell Banker Canada blog. Building a brand voice and being able to share valuable insight and information was a significant goal Coldwell Banker Canada in 2022.
Highlighting the amazing properties that the Coldwell Banker Canada network represents was another important goal for Coldwell Banker Canada. This led to the launch of two additional Instagram accounts for Global Luxury specific listings (@CBLuxuryCanada) and Feature Listings (@CanadaFeatureListings) to encompass the rest.
+8900%* All social platform reach 600%*
2X Combined social media engagement score more than industry standard†
+161%* Social media following
+1800%* Facebook page visits
Instagram profile visits increased by more than
†+12% compared to industry standard of 1% - 5% (Hootsuite data from February 22, 2023), based on Meta data from the last 12 months as of March 31, 2023. Numbers are approximate. *Overall social media accounts based on Meta data from the last 12 months as of March 31, 2023. Numbers are approximate.
social engagement
Coldwell Banker Commercial
The Power of Global Influence
In every facet of the industry, Coldwell Banker Commercial® sets the standard for innovation, expertise and support. Coldwell Banker Commercial real estate professionals are provided with specialized leading edge Commercial Real Estate resources to win business and serve clients.
Coldwell Banker Commercial is comprised of 171 independently owned and operated companies* with 3,194 professionals* worldwide. With affiliate companies in 39 countries*, Coldwell Banker Commercial has one of the largest geographic footprints in today’s commercial real estate market.
Sales Volume†
01/01/2022-12/31/2022
Join the blue. coldwellbanker.ca * Network statistics as of 03/31/2022 † Based on Coldwell Banker financial data for sales in North America from
Power of Production 15,000+
$9.82B
$1.95B Leasing
©Coldwell Banker. All Rights Reserved. Coldwell Banker®, Coldwell Banker Commercial® and the Coldwell Banker® and Coldwell Banker Commercial logos are trademarks of Coldwell Banker LLC. Innovate Real Estate Group of Canada Inc. has been licensed the right to use and to sublicense others the right to use the Coldwell Banker® System and trademarks in Canada. The Coldwell Banker® System in Canada is comprised of offices owned by Innovate Real Estate Group of Canada Inc., or its subsidiaries or related corporations, and franchised offices which are independently owned and operated. 07202023
Transactions†
Volume†