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This paper lays out test market research report of the direct mailing of the 1987 Missionary Book, What I Like About… by George Vandeman. Two specific pieces of market research were completed - a telephone survey and two focus groups. 371... more
This paper lays out test market research report of the direct mailing of the 1987 Missionary Book, What I Like About… by George Vandeman. Two specific pieces of market research were completed - a telephone survey and two focus groups. 371 interviews were completed.https://digitalcommons.andrews.edu/hrsa/1017/thumbnail.jp
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The Seventh-day Adventist Church is a worldwide Christian denomination with a rich heritage. Thus, the Adventist Church considers itself to be set apart from the world with a unique mission; members also follow distinctive lifestyle... more
The Seventh-day Adventist Church is a worldwide Christian denomination with a rich heritage. Thus, the Adventist Church considers itself to be set apart from the world with a unique mission; members also follow distinctive lifestyle practices. But are Seventh-day Adventists really a unique denomination or are they just a different flavor of mainstream Protestantism? Using data from the FACT 2020 survey and comparing the Adventist sample (N = 313) with the entire interfaith sample (N = 15,278), researchers compared different aspects of church life, including vitality and church growth, local church leadership, engagement in spiritual practices, and engagement in relational spiritual activities. While the data from the FACT 2020 survey present unique strengths of Adventist congregations, weaknesses were also revealed, as compared with the interfaith sample.