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Resources

Brand resources

Overview

Here you’ll find the building blocks for our brand. Every use and application of the YouTube brand must be approved through the form below.

Using the YouTube Logo

Below you’ll find downloadable versions of the logo:

Clear Space

Clear space buffers the logo from images, text, or other graphics that compromise its impact and visibility. The more breathing room you give our logo, the greater the impact it can have.

The clear space around the logo must be equal to or greater than the size of the triangle in the icon.

The clear space around the logo

Sizing

We’ve optimized our logo for specific sizes. The YouTube Logo must be crystal clear and legible, whether it appears on a smartphone or the jumbo screen in an arena.

YouTube logo for digital media

The minimum height for digital media is 20 dp (20 px)

YouTube icon for print

The minimum height for print is 0.125 in (3.1 mm)

Don't do this

The YouTube Logo is a symbol people recognize, so it should never be altered.

YouTube logo in a phrase

Red line

Don't

Use the logo in a phrase or sentence.

Full-color Logo

The full-color logos pair our YouTube Red icon with Almost Black (#212121) or White (#FFFFFF) text. The triangle in the red icon must always be white.

The Almost Black full-color logo can be shown on a White background or light imagery.

YouTube logo on white background

The almost black full color logo

The White full-color logo can be shown on an Almost Black background or dark imagery.

YouTube logo on black background

The white full color logo

Monochrome Logo

If it's difficult to see the full-color logo over a specific color or image you can use a monochrome logo instead.

In monochrome logos the icon is the same color as the wordmark (either Almost Black or White). The triangle in the icon is knocked out so the background shows through.

YouTube logo on gray background

The almost black monochrome logo

The white monochrome logo

Using the YouTube Icon

Our Icon

The YouTube Logo Icon is a flexible mark that can act as a call to action or a shorter version of the YouTube Logo. If you don't have room to use the logo at minimum size with the required clear space, you should use the YouTube Icon instead.

YouTube icon

Clear Space

Clear space buffers the logo icon from images, text, or other graphics that compromise its impact and visibility. The more breathing room you give our logo icon, the greater the impact it can have.

The clear space around the logo icon must be equal to or greater than the size of the triangle within the icon.

The clear space around the icon

Sizing

We’ve optimized our logo icon for specific sizes. The YouTube Logo Icon must be crystal clear and legible, whether it appears on a smartphone or the jumbo screen in an arena.

YouTube icon for digital media

The minimum height for digital media is 20 dp (20 px)

YouTube logo for print

The minimum height for print is 0.125 in (3.1 mm)

Don't do this

The YouTube Logo Icon should never be altered in any way.

Altered YouTube icon

Red line

Don't

Use colors other than YouTube Red, Almost Black, or White.

Using the icon in social media

The YouTube Icon can only be used in social media assets when it links to a YouTube channel.

Important: The only time a Logo or Icon can be made a link is when the destination URL is a YouTube channel.

YouTube Brand Colors

Note: Any usage of YouTube brand elements needs special approval and must be submitted in English through the Brand Use Request Form for review.

For non-English requests, please contact your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Podcast Badging

Your podcast deserves all the attention in the world. That’s why we’ve created these podcast badges as a tool to use in all of your marketing needs. To ensure the best legibility and clear communication, follow these guidelines when promoting podcasts on YouTube and YouTube Music in marketing communications, including advertising, apps, websites, and printed promotions.

YouTube music badge

YouTube music badge

Do

  • Only use the YouTube Podcast Badge if your podcast content appears on YouTube

  • Use only the badge design provided by YouTube.

  • Use the rounded badges when you are able to click through directly to your podcast.

  • For digital assets, use the scalable vector format or SVG.

  • For printed assets, be sure to use the artwork in the EPS format and match the color profile with the needs of your printer.

  • Use only one badge on your website/social/etc.

  • Place the badge below or to the right of the images and copy promoting your content.

  • Keep the badge smaller than the other images and main message. Don’t make it the dominant artwork.

  • Minimum clear space around the badge should be at least one-tenth the height of the badge.

Don’t

  • Do not alter the YouTube-provided badge artwork in any way.

  • Do not eliminate the Listen on call-to-action message.

  • Do not modify, angle, animate, rotate, or tilt the badge.

  • Do not apply special effects such as shadows or glows to the badge.

  • Do not alter the artwork in any way.

  • Do not use any other icons, logos, or graphics from the YouTube website or from YouTube apps.

  • Do not imitate YouTube communications.

  • Do not use the YouTube logo alone (unless you have requested and received special approval).

Partners and advertisers

You want to promote your YouTube channel or content, and we want to help. You’re welcome to use the YouTube name, Logo and Icon as long as you adhere to the Logo and Icon usage guidelines, as well as those found below.

Do

  • Get every use of any YouTube brand element approved by YouTube

  • Follow all guidelines for the YouTube brand

  • Avoid repetitive use of the YouTube Logo in channel art

  • Ensure Logos in use are up to date

  • Use the YouTube Icon within a social Icon lineup

  • Use the standard Logo to promote your channel or content when linking or driving traffic to your channel

Don't

  • Use Logos or brand elements to drive to sites outside of YouTube

  • Modify Logos, Icons, or other brand elements in any way, including but not limited to altering proportions, positions, stretching, condensing, changing color or typefaces, flipping or rotating, or adding effects

  • Place the full-color Logo on red (due to lack of visibility)

  • Partially cover the Logo or Icon

  • Place an image within the Logo or Icon

Here are some good and bad examples of using YouTube branding:

When using YouTube inline with other social media icons, it’s best to use the YouTube Icon rather than the YouTube Logo.

YouTube icon with other social media icons

Green line

Do

Use the Icon in a list of social media icons

YouTube logo with other social media icons

Red line

Don't

Use the logo in a phrase or sentence.

Correct YouTube Logo & Icon

Please double check to make sure you're using the correct, updated YouTube Logo and not an unofficial or old Logo (there are lots out there). The latest Logos can be downloaded below:

YouTube logo

Green line

Do

Old YouTube logo

Red line

Don't

The standard Logo should not be placed on a red background due to a lack of visibility. The white monochrome Logo works best on red.

monochrome logo on red background

Green line

Do

Standard logo on red background

Red line

Don't

The full-color Logo should not be used in channel art because it's redundant with the YouTube Logo that exists on the website.

Channel image without logo

Green line

Do

Channel image with logo

Red line

Don't

Third party approvals

  • You’re responsible for getting third-party approvals from relevant content owners for any content you upload to YouTube that doesn't belong to you.

  • You must have appropriate third-party approval from relevant content owners if you show any content in promotional material.

  • YouTube doesn't negotiate permissions on behalf of our partners. You must contact the image or video owner directly to secure appropriate permissions.

  • By uploading to YouTube, you guarantee that you have the necessary rights to upload your video. YouTube reserves the right to remove any content from the site that may violate its Terms of Use or Community Guidelines.

Using the word “YouTuber”

Guidelines for creators

  • We love that so many creators like to call themselves YouTubers. We just ask that “YouTuber” or “Tuber” is only used when talking about a person creating and uploading original video or music content to YouTube.

  • We also want to keep "YouTuber" casual. That way everyone can use it. So please don’t use “YouTuber” or “Tuber” in official names of things like video series, books, and programs, or register domains, channel names, or trademarks that include those words. This’ll help us protect the YouTube trademark for the whole creator community.

Guidelines for advertisers

  • “YouTuber” should only be used when referring to a person that creates and uploads original video or music content to YouTube. It’s not ok to call people that only upload content to other video platforms "YouTubers.”

  • So that we can be sure "YouTuber" is only used in a casual way, we ask that third parties not use “YouTuber” in official names of things like video series, books, and programs, or seek to register domains, channel names, or trademarks that include those words. This’ll help protect the YouTube trademark for us and for the community.

  • While “Tuber” can be used by YouTube creators informally, it should never be used by advertisers.

Note: Any usage of YouTube brand elements needs special approval and must be submitted in English through the Brand Use Request Form for review.

For non-English requests, please contact your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Entertainment and Media

To show the YouTube brand in any media (videos, TV shows, movies, newspapers, etc) please read these guidelines.

Brand use approval

If you’re in the entertainment and media industry, all product placements that show any YouTube Logos, Icons, or elements of the UI (e.g. buttons, pages, mobile screenshots, etc.) in any media (e.g. TV, music videos, movies, books, etc.) must be approved by YouTube. Please adhere to the Logo usage guidelines as well as those found below, then submit your request in English through the Brand Use Request Form. If the product placement will be viewed by a large audience, then you may need to sign Google Inc. release forms.

Important: If you’re part of the press, you don’t need to submit a request for review through the Brand Use Request Form. Please read Using the YouTube Logo. After that, you’re welcome to download the YouTube Logo or Icon for use.

Before submitting your product placements request, please ensure the following

  • The product placement reflects YouTube in a positive or neutral way.

  • Any video content developed specifically for the product placement does not violate YouTube's Community Guidelines and would not violate YouTube’s Terms of Use.

  • You can provide ample context for the placement to submit with your request. You should submit one PDF file including mocks of the YouTube Logo and/or YouTube interface in context, as well as relevant script pages, an overview of the production, the production company name, the production name, and any other details such as actor(s), director, etc., which will help us understand how YouTube will be represented in the production.

Third party approvals

  • YouTube doesn't own the rights to third party content on the site. If your product placement shows a user's or a partner's content, you are responsible for clearing the use of the content with the content owner(s).

  • YouTube doesn't negotiate permissions on behalf of our partners. You must contact the image or video owner directly to secure appropriate permissions.

  • By uploading to YouTube, you guarantee that you have the necessary rights to upload. YouTube reserves the right to remove any content from the site that may violate its Terms of Use or Community Guidelines.

  • Once you have all your information and materials, submit a brand use request in English for review through the Brand Use Request Form. Please allow up to a week for a reply. For non-English requests, please reach out to your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Note: Any usage of YouTube brand elements needs special approval and must be submitted in English through the Brand Use Request Form for review. For non-English requests, please contact your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

API and device partners

API Developers

The YouTube API lets you incorporate YouTube functionality into your application or device. Visit the site below to understand the guidelines and download the assets you need for adding YouTube branding to your application, device, or marketing materials.

Device Partners

To seek approval for your usage of the YouTube brand, please submit a request in English through the Brand Use Request Form for review. Please allow up to a week for a reply. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time. Your use of YouTube and the YouTube brand on your device requires a separate written agreement with YouTube and is subject to the device passing YouTube's certification requirements under the agreement.