Thanks everyone that attended this webcast featuring David Fradin from the 280 Group and hosted by the Association of International Product Marketing and Management (AIPMM).
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Summary of the strategy of building low-burn-rate startups, i.e. capital efficient and generally frugal. By taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste.
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
Product market fit is achieved by finding the successful intersection of product iteration, competition/market and go-to-market strategy. Finding product market fit (PMF), however, is hard when these three factors confound problem solving in the search for PMF.
Fortunately, competition tends to be roughly constant over the period in which a startup is solving for PMF. To control between product iteration and GTM, go-to-market can be broken into five sub-steps in any of which product changes are small enough not to confound. This allows GTM tactics and strategy to be tested and proven or disproven.
The five steps are first sale, founder sales, first sales person, sales leadership, scaling sales - each a distinct stage that can be tested and measured. There are metrics abound to measure sales performance, but many - including funnel conversion metrics, LTV and CAC - are fuzzy and imprecise in the early stages of a startup. What matters is whether a software business is adding adequate net new revenue per cash burned as measured by monthly increase in MRR per monthly net cash burned. Cash efficiency should go up at each successive go-to-market step.
Cross-Sell and Upsell Strategies in the ChanneleCoast
Laz Gonzalez from SiriusDecisions and Juliann Grant from eCoast Marketing discuss the key factors in implementing successful cross selling campaigns in the channel. Suppliers want to expand their footprint within their reseller client bases and capture new market share. Meeting growth targets from indirect channels can be challenging, since many resellers are not exclusive and represent multiple suppliers to best compete in the market.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Content Marketing Case Study - The ClickUp Content Marketing StrategyNarratoSocial
Today, when you search for ‘best project management platforms’ on Google at least 5 of the top 10 resources that appear, mention ClickUp. ClickUp has achieved this in just the first 5 years of its journey. Apart from having a great product, content marketing seems to have been a game changer for this SaaS company.
ClickUp's approach to content marketing is very different from the traditional B2B content marketing tactics. In this content marketing case study, we've tried to get a closer look at the company's take on content and product-led growth.
Some key characteristics of ClickUp's content plan that you'll find in this slideshow are -
- Product-led growth and product-led content marketing all the way
- Eyes on the right audience personas
- User insights to help deliver better content
- Resources and videos for ClickUp users
- Turning ClickUp alternatives into a competitive advantage
- Engaging users on YouTube and Social media
- B2C marketing tactics for a B2B company
Read the complete article - https://blog.narrato.io/content-marketing-case-study-why-the-clickup-content-marketing-strategy-clicked/
Product Development with Spotify's Product ManagerProduct School
Companies treat the role of product management differently. Miles Davis, Product Manager at Spotify, shared how they articulate the product development process at Spotify and the role and expectations of a PM.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Summary of the strategy of building low-burn-rate startups, i.e. capital efficient and generally frugal. By taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste.
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
Product market fit is achieved by finding the successful intersection of product iteration, competition/market and go-to-market strategy. Finding product market fit (PMF), however, is hard when these three factors confound problem solving in the search for PMF.
Fortunately, competition tends to be roughly constant over the period in which a startup is solving for PMF. To control between product iteration and GTM, go-to-market can be broken into five sub-steps in any of which product changes are small enough not to confound. This allows GTM tactics and strategy to be tested and proven or disproven.
The five steps are first sale, founder sales, first sales person, sales leadership, scaling sales - each a distinct stage that can be tested and measured. There are metrics abound to measure sales performance, but many - including funnel conversion metrics, LTV and CAC - are fuzzy and imprecise in the early stages of a startup. What matters is whether a software business is adding adequate net new revenue per cash burned as measured by monthly increase in MRR per monthly net cash burned. Cash efficiency should go up at each successive go-to-market step.
Cross-Sell and Upsell Strategies in the ChanneleCoast
Laz Gonzalez from SiriusDecisions and Juliann Grant from eCoast Marketing discuss the key factors in implementing successful cross selling campaigns in the channel. Suppliers want to expand their footprint within their reseller client bases and capture new market share. Meeting growth targets from indirect channels can be challenging, since many resellers are not exclusive and represent multiple suppliers to best compete in the market.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Content Marketing Case Study - The ClickUp Content Marketing StrategyNarratoSocial
Today, when you search for ‘best project management platforms’ on Google at least 5 of the top 10 resources that appear, mention ClickUp. ClickUp has achieved this in just the first 5 years of its journey. Apart from having a great product, content marketing seems to have been a game changer for this SaaS company.
ClickUp's approach to content marketing is very different from the traditional B2B content marketing tactics. In this content marketing case study, we've tried to get a closer look at the company's take on content and product-led growth.
Some key characteristics of ClickUp's content plan that you'll find in this slideshow are -
- Product-led growth and product-led content marketing all the way
- Eyes on the right audience personas
- User insights to help deliver better content
- Resources and videos for ClickUp users
- Turning ClickUp alternatives into a competitive advantage
- Engaging users on YouTube and Social media
- B2C marketing tactics for a B2B company
Read the complete article - https://blog.narrato.io/content-marketing-case-study-why-the-clickup-content-marketing-strategy-clicked/
Product Development with Spotify's Product ManagerProduct School
Companies treat the role of product management differently. Miles Davis, Product Manager at Spotify, shared how they articulate the product development process at Spotify and the role and expectations of a PM.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Questions product managers should ask customersProductPlan
This document provides 12 questions that product managers should ask customers to gain valuable insights. Open-ended questions that uncover customer values, pains, and motivations are most effective. Questions should challenge assumptions and lead to further insights. Customer answers will guide the features included on a product roadmap. The document advises getting customer interviews by explaining their benefit and being gracious. It also recommends documenting interviews quickly and discussing them to eliminate false positives and summarize insights.
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
This document provides guidance on creating a product vision. It discusses why a product vision is useful, including to get buy-in, compare initiatives, and serve as a decision-making standard. It provides a template for the product vision board with categories for the user, their needs, key features, and business goals. These elements should align and deliver on the overall vision statement. The document also covers how to develop a product vision, including preparing for a workshop, facilitating the session, and next steps after the vision is created. It discusses how to manage multiple visions using a Lean Value Tree to focus on value outcomes and connect initiatives to organizational goals and strategies. Finally, it addresses using OKRs and PIRATE metrics together to measure
This document discusses product portfolio management. It covers strategic and tactical portfolio management, including using strategic buckets and roadmaps to allocate resources across different project types. Methods like PLC, BCG matrix, bubble diagrams, scoring models, and checklist models are presented to evaluate and prioritize projects. The document also notes that portfolio management involves ongoing portfolio reviews and challenges like addressing cannibalization between existing and new products.
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
The document discusses key resources, activities, and costs for businesses. It identifies four critical resources - physical, financial, human, and intellectual resources. Physical resources include facilities, products, and supplies. Financial resources include funding sources like friends/family, crowdfunding, angels, venture capital, and grants. Human resources include qualified employees and advisors/mentors/coaches. Intellectual property that can be protected includes trademarks, copyrights, trade secrets, patents, and contractual agreements. The document then discusses metrics that matter for startups, including customer acquisition costs, operating costs, burn rate, and revenue models. It provides examples for different industries to illustrate resources, activities, and costs.
Template for the improved Value Proposition Canvas. This version focuses on customer wants, needs and fears and on features, benefits and user experiences.
Beyond the Hype: A Realistic Look at Product-Led GrowthProduct School
The document discusses product-led growth (PLG) as a business model where the product is designed to acquire, engage, and retain customers through a freemium model. It defines PLG in terms of acquisition, retention, and monetization across product, marketing, and sales. Key learnings include that net new product-led acquisition is rare; having a free version can unlock acquisition; metrics will need to evolve; the product rarely goes alone; and using product signals can help uncover customer needs for monetization through product-led sales.
This document outlines Dennis Antolin's go-to-market plan for a tech product. It includes identifying the target client and lead channels, mapping out the buyer's journey through awareness, consideration, and decision stages, and developing a sales strategy using a S-P-I-N framework. It also provides a sales battlecard template to position the solution against competitors by highlighting their weaknesses, asking questions, and handling objections.
Learn how to build ridiculously compelling sales decks based on super tactical examples from industry leaders, so you can put it into practice immediately and start winning deals!
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Which Innovation Framework do you use, the 10 types of innovation or the busi...Heather McQuaid
Which innovation framework, the 10 types of innovation or the business model canvas, is more useful in helping people realise that 'innovation' isn't just about a product (or service)? I was surprised that no one had published (or at least made freely available) a comparison of the 10 types of innovation and the 9 building blocks of the business model canvas. So I attempted a mapping and here's what I found.
The document is a lead generation trend report that provides findings from a survey of over 600 B2B marketing professionals. Some key findings include:
1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
This document outlines steps to find product-market fit, including defining early adopters and determining the best segments to target. It introduces the FOCUS framework, which provides concrete steps to validate goals through product delivery at scale. These steps include finding early adopters, offering tests, currency tests, utility tests, and scaling. The document also describes exercises to declare validation victories, generate new product ideas, role-play customer segments, and score segments to determine which to initially target. The overall aim is to provide a clear path and tools to efficiently test ideas and reach product-market fit.
This document discusses customer experience mapping and metrics. It includes a sample customer persona profile for Sunil Kumar, a 42 year old married VP in an IT firm with an income of 18 lacs. It also lists various customer experience touchpoints and stages, as well as positive, neutral, and negative experience definitions. Metrics mentioned include customer effort score, customer satisfaction rating, sales conversions, return on marketing investment, and net promoter score.
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
Thanks everyone who attended this AIPMM webcast.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
You can join the program in 3 easy steps. This presentation provides you all the information you need to apply.
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended ProductCamp Austin 9.
With members in over 65 countries, the Association of International Product Marketing and Management (AIPMM) is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
AIPMM offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership, certification courses in your area, or for help aligning your business and product strategy.
Questions product managers should ask customersProductPlan
This document provides 12 questions that product managers should ask customers to gain valuable insights. Open-ended questions that uncover customer values, pains, and motivations are most effective. Questions should challenge assumptions and lead to further insights. Customer answers will guide the features included on a product roadmap. The document advises getting customer interviews by explaining their benefit and being gracious. It also recommends documenting interviews quickly and discussing them to eliminate false positives and summarize insights.
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
This document provides guidance on creating a product vision. It discusses why a product vision is useful, including to get buy-in, compare initiatives, and serve as a decision-making standard. It provides a template for the product vision board with categories for the user, their needs, key features, and business goals. These elements should align and deliver on the overall vision statement. The document also covers how to develop a product vision, including preparing for a workshop, facilitating the session, and next steps after the vision is created. It discusses how to manage multiple visions using a Lean Value Tree to focus on value outcomes and connect initiatives to organizational goals and strategies. Finally, it addresses using OKRs and PIRATE metrics together to measure
This document discusses product portfolio management. It covers strategic and tactical portfolio management, including using strategic buckets and roadmaps to allocate resources across different project types. Methods like PLC, BCG matrix, bubble diagrams, scoring models, and checklist models are presented to evaluate and prioritize projects. The document also notes that portfolio management involves ongoing portfolio reviews and challenges like addressing cannibalization between existing and new products.
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
The document discusses key resources, activities, and costs for businesses. It identifies four critical resources - physical, financial, human, and intellectual resources. Physical resources include facilities, products, and supplies. Financial resources include funding sources like friends/family, crowdfunding, angels, venture capital, and grants. Human resources include qualified employees and advisors/mentors/coaches. Intellectual property that can be protected includes trademarks, copyrights, trade secrets, patents, and contractual agreements. The document then discusses metrics that matter for startups, including customer acquisition costs, operating costs, burn rate, and revenue models. It provides examples for different industries to illustrate resources, activities, and costs.
Template for the improved Value Proposition Canvas. This version focuses on customer wants, needs and fears and on features, benefits and user experiences.
Beyond the Hype: A Realistic Look at Product-Led GrowthProduct School
The document discusses product-led growth (PLG) as a business model where the product is designed to acquire, engage, and retain customers through a freemium model. It defines PLG in terms of acquisition, retention, and monetization across product, marketing, and sales. Key learnings include that net new product-led acquisition is rare; having a free version can unlock acquisition; metrics will need to evolve; the product rarely goes alone; and using product signals can help uncover customer needs for monetization through product-led sales.
This document outlines Dennis Antolin's go-to-market plan for a tech product. It includes identifying the target client and lead channels, mapping out the buyer's journey through awareness, consideration, and decision stages, and developing a sales strategy using a S-P-I-N framework. It also provides a sales battlecard template to position the solution against competitors by highlighting their weaknesses, asking questions, and handling objections.
Learn how to build ridiculously compelling sales decks based on super tactical examples from industry leaders, so you can put it into practice immediately and start winning deals!
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Which Innovation Framework do you use, the 10 types of innovation or the busi...Heather McQuaid
Which innovation framework, the 10 types of innovation or the business model canvas, is more useful in helping people realise that 'innovation' isn't just about a product (or service)? I was surprised that no one had published (or at least made freely available) a comparison of the 10 types of innovation and the 9 building blocks of the business model canvas. So I attempted a mapping and here's what I found.
The document is a lead generation trend report that provides findings from a survey of over 600 B2B marketing professionals. Some key findings include:
1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
This document outlines steps to find product-market fit, including defining early adopters and determining the best segments to target. It introduces the FOCUS framework, which provides concrete steps to validate goals through product delivery at scale. These steps include finding early adopters, offering tests, currency tests, utility tests, and scaling. The document also describes exercises to declare validation victories, generate new product ideas, role-play customer segments, and score segments to determine which to initially target. The overall aim is to provide a clear path and tools to efficiently test ideas and reach product-market fit.
This document discusses customer experience mapping and metrics. It includes a sample customer persona profile for Sunil Kumar, a 42 year old married VP in an IT firm with an income of 18 lacs. It also lists various customer experience touchpoints and stages, as well as positive, neutral, and negative experience definitions. Metrics mentioned include customer effort score, customer satisfaction rating, sales conversions, return on marketing investment, and net promoter score.
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
Thanks everyone who attended this AIPMM webcast.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
You can join the program in 3 easy steps. This presentation provides you all the information you need to apply.
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended ProductCamp Austin 9.
With members in over 65 countries, the Association of International Product Marketing and Management (AIPMM) is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
AIPMM offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership, certification courses in your area, or for help aligning your business and product strategy.
This document provides information about a 3-day online training course to prepare participants for the Certified Product Manager (CPM®) certification exam. The course covers product management strategies and methodologies throughout the product lifecycle. Participants receive course materials, access to productivity tools and templates, AIPMM membership, and the CPM® exam fee with enrollment. The training is designed to fully prepare attendees to successfully complete the CPM® exam.
Thanks everyone who attended and participated in the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp SoCal 2012.
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended this AIPMM webcast.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
You can join the program in 3 easy steps. This presentation provides you all the information you need to apply.
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp Austin 9.
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp Austin 9.
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended this professional development session at the PMIWDC 2012 Project Management Symposium, or stopped by the Association of International Product Marketing and Management (AIPMM) exhibit table asking about upcoming training courses and our certifications for product team professionals. We hope to see you again soon.
With members in over 65 countries, the Association of International Product Marketing and Management (AIPMM) is the world's certifying body for product managers, brand managers, product marketing managers and other product team professionals responsible for guiding products through a constantly changing global landscape. It is where product team professionals go for answers.
Contact Hector Del Castillo at linkd.in/hdelcastillo for more information regarding this topic, advice on how to expand your professional network using social marketing techniques, find a career planning coach, training courses in your area, or creating new revenue streams for your technology-based business.
For more information contact about membership benefits, contact Association of International Product Marketing and Management (AIPMM) at www.aipmm.com.
Thanks everyone who attended and participated in the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp SoCal 2012.
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended this AIPMM webcast.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
You can join the program in 3 easy steps. This presentation provides you all the information you need to apply.
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
As product management certification becomes ever-more relevant and critical for success in the field, it is also now gaining increased awareness and importance throughout the world. This webinar will discuss becoming a Certified Product Manager (CPM) in Europe, including the details of the certifications, benefits of becoming certified, course and exam options, the worldwide standard ProdBOK(R) Seven Phase Product Lifecycle and any other questions you may have about how to use certification to move your career forward. Also discussed will be some of the key differences between product management in Europe versus the rest of the world, and how this applies to certification.
Moderated by Cindy F. Solomon, Speaker Brian Lawley
The document summarizes a presentation given by Hector Del Castillo at the NIH PM Community Meeting in Bethesda, MD on January 8, 2013. The presentation covered an overview of the Association of International Product Marketing and Management (AIPMM), which provides certifications, content, connections and community for product management professionals. It discussed the value the organization provides to members and highlighted some key responsibilities and challenges for both project managers and product managers.
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity.
This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition.
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What's your value proposition as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others.
We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
Introduction
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy.
We will discuss the importance of the AIPMM Product Management Framework (PMF) to define and implement a process to conceive, plan and market your company’s products at each stage of their life cycle. We will identify key activities to align business and product strategy with unmet customer needs to create value for your business.
We will describe the typical product life cycle from concept to launch and through product retirement. We will also discuss why growing organizations need to implement a formal product management process to support their product strategy.
Objectives
* Why do you need to define the right product strategy?
* What are the benefits of implementing a product planning process?
* What do you need to constantly create insanely great products?
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
CertifiNOW specializes in providing advanced project management certification training through private classes. A private class allows an organization to select the participants, location, and dates of the training. This provides benefits like reduced travel costs, improved focus through group study, and establishing a common project management vocabulary. CertifiNOW's private classes provide three days of instruction, study materials, and a guarantee that participants will pass their certification exam on the first attempt or can retake the class for free if they fail after following a personalized study plan.
This document provides information about an upcoming training event on product management. It begins with contact information for Hector Del Castillo. It then thanks attendees of previous AIPMM sessions at PCamp Boston and acknowledges support from the 280 Group. The document invites feedback and questions. It lists social media accounts to follow for updates. Biographical information is provided about Hector Del Castillo. An overview of AIPMM certifications is given. Common challenges for product managers are outlined. Tips are provided on how to prosper as a product manager, including organizing your search, expanding your network, standing out, marketing yourself, delivering value, investing in your future, expanding knowledge, and finding a great workplace. Useful links and upcoming training courses are listed
Present the Strategic Plan of the Chapter for 2017-2019 in order to advance project management profession in Cameroon , positively influence the economic environment in Cameroon.
World’s largest company dedicated to serving the changing needs of product management, marketing management, and brand management professionals and their employers by providing focused and strategic information, training and networking.
This document provides information about Agile project management certification offered by BOOSTurSKILLS. It discusses what Agile methodology is, eligibility criteria which requires a bachelor's degree and training from an affiliated organization. It outlines the course structure which covers Agile fundamentals, life cycle, roles and responsibilities over 3 days. It also mentions the exam will be for 1.5 hours with 100 multiple choice questions and a passing score of 55 is required to obtain the Agile certification.
The document discusses how professional certification through BCS can improve organizational success. It focuses on Agile and Business Analysis certification. For Agile, case studies show how Maersk embedded Agile practices across the organization through education and certification, resulting in increased productivity, reduced costs and faster delivery. For Business Analysis, certification formalizes skills, demonstrates credibility, and has helped analysts and their organizations win awards and improve effectiveness. Certification is positioned as valuable for both individuals and their employers.
Similar to Building Insanely Great Products - AIPMM Webcast - David Fradin, 280 Group (20)
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
An engaging discussion on how to reskill/upskill yourself to relaunch your career
Are you a dislocated worker or an underemployed professional looking to gain new skills and advance your career?
This session explores how the WIOA program can help you achieve your goals!
What is WIOA?
The WIOA program is a federal government initiative designed to empower both job seekers and businesses.
How can WIOA benefit YOU?
• Dislocated Workers:Receive targeted support to get back into the workforce quickly after a job loss.
• Underemployed Professionals: Access resources for skill development and career advancement. Potentially gain funding for certifications depending on program details and local workforce needs.
WIOA offers a variety of services:
• Career counseling: Identify your strengths and career goals.
• Job search assistance: Learn effective job search strategies and resume writing techniques.
• Skills training: Gain new skills or enhance existing ones, potentially including PMI certifications in high-demand fields.
• Support services: Childcare or transportation assistance to help you overcome barriers to training and employment.
You will learn:
● Eligibility: Discover if WIOA programs are the right fit for you as a dislocated worker or underemployed professional.
● Funding Pathways: Explore the possibility of WIOA funding for acquiring valuable certifications relevant to your career goals (program details and local needs permitting).
● Skills Training Advantage: Learn about the range of skills training options available through WIOA programs, potentially including crucial product, program, and project management skills.
● Support Services: Gain insights into the support services offered by WIOA, such as career counseling, job search assistance, and potential childcare or transportation assistance.
● Next Steps: Uncover the resources available to help you access
WIOA programs and take the first step towards a more fulfilling career.
Join us and take the first step towards a brighter career!
James LeBlanc, Director of Community Impact at WorkSource Montgomery, guides you through the steps you need to take to uncover the benefits of the WIOA program in your area.
Host: Hector Del Castillo, VP Professional Development, PMI Silver Spring Chapter
About James LeBlanc
James is Director of Community Impact at WorkSource Montgomery. He has served in the Workforce Development industry since 2012 and has had many roles including job developer, job readiness facilitator, program manager, director of WIOA adult & youth services and his current role as Director of Community Impact at WorkSource Montgomery in Montgomery County, MD.
James is actively involved in the community, has pastored a church, and currently serves on the Board of Director.
Looking to land your next PM dream role? Join an online information session to learn valuable tips and tricks for landing your next PM dream job.
We will discuss the benefits of joining a PM Job Search Council and how you could start or join one to find a good job you love.
We will share insider knowledge and answer all your burning questions. Don't miss out on this opportunity to boost your career! Register now and take the first step towards a successful job search.
Know someone who could use a LinkedIn boost in their job search? Share this with them!
Looking to land your next senior management dream job?
Submit the form to let us know you want to join a PM Job Search Council. https://bit.ly/joinpmjsc
About Hector Del Castillo
Hector is a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He works with mid-market business leaders to make a significant impact by building and launching world-changing AI-powered products. Connect: linkd.in/hdelcastillo
About PMI Silver Spring Chapter
We are branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
A discussion to discover how generative AI can streamline your business operations, reduce operational costs, deliver a superior customer experience, and free up your team's time.
Generative AI is a powerful tool that allows businesses to automate tasks, generate creative content, and gain valuable insights from data, leading to significant improvements in:
* Efficiency and Productivity: Automate repetitive tasks, optimize workflows, and empower your team to focus on strategic initiatives.
* Decision-Making: Gain insights from rapid data analysis, predict trends, and make data-driven decisions for sustainable growth.
* Innovation: Develop groundbreaking products, services, and business models powered by AI.
Learn how to leverage generative AI tools to outsmart your competition, reach new customers, and boost your bottom line. This session is a must-attend for ambitious SMB executives, founders, and owners.
Byond helps mid-market business executives and founders discover how to leverage generative AI to unlock their business potential and accelerate growth.
An engaging discussion on how to land your next management dream job in 2024 in a hypercompetitive market
If you are a project management professional actively seeking your next dream job, join this discussion to learn how to set yourself apart and land your next dream role in 2024.
Today’s workforce is hyper-competitive. It’s hard to stand out, and if you’re hunting for your next project dream job, you need strategies to appear more credible, authentic, and memorable than your peers.
Hector Del Castillo, CEO of Bold PM, guides you through the steps you need to take to design a successful job-seeking action plan, find a job search support group, identify suitable opportunities, assess your candidate-market fit, conduct market research, concisely communicate your unique value proposition, and make a lasting impression on potential employers. Attend this session to gain valuable insights to jumpstart your job search.
You will learn:
* Why you should never search alone
* How to design your 12-week job-seeking action plan
* How to identify your Candidate-Market Fit
* How to optimize your LinkedIn profile
* How to attract hiring managers and recruiters
* 10 powerful AI prompts to land your next PM dream job
* How to negotiate your compensation, resources, tools, and success metrics
About Hector Del Castillo
Hector is a mid-market product growth executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 25%, and boosted sales 30% for his clients. He works with mid-market business leaders to make a significant impact by building and launching world-changing AI-powered products.
He is a contributor to the Product Management and Marketing Body of Knowledge (ProdBOK®) Guide. As an internationally recognized product innovation expert, Hector guides, coaches, trains, and inspires product leaders to transform their companies to boost productivity to outperform the competition. He has delivered over 300 inspiring lectures in U.S. and over 12 countries. Connect: linkd.in/hdelcastillo
About the PMI Silver Spring Chapter
The PMI Silver Spring Chapter is a registered component of the Project Management Institute®, the world's leading not-for-profit association for the project management profession.
We provide an open forum for professionals in the field of project management in Silver Spring, Maryland and the surrounding Washington, DC metropolitan area. We promote the principles of the Project Management Institute through networking with and supporting other project managers, sharing project experiences, and providing continuing professional development efforts.
We normally meet on the second Wednesday evening of the month (unless otherwise indicated).
An exclusive panel discussion for mid-market executives seeking insights on how to leverage artificial intelligence and automation to boost their company's productivity and deliver superior value to their customers.
Watch recording here: https://bit.ly/byondgrowth224
Watch this to discover how to:
* Boost Efficiency and Productivity: task automation, workflow optimization, and liberating human potential for strategic endeavors.
* Deliver Superior Customer Service and Engagement: delivering personalized recommendations, improving service delivery, and forging stronger customer relationships.
* Make Better Decisions Faster: Discuss examples that demonstrate rapid data gathering and analysis, trend prediction, and data-driven decisions for sustainable growth.
* Drive Innovation: development of groundbreaking products, services, and business models empowered by AI.
* Improve Employee Onboarding, Engagement and Retention: Discuss examples that demonstrate employee onboarding automation, personalized onboarding experiences, and employee data analysis to improve engagement and retention.
View an informative and engaging discussion on how to leverage artificial intelligence and automation to boost your company's productivity and deliver superior value to your customers.
About Greenberg Traurig
Greenberg Traurig, LLP has more than 2650 attorneys in 47 locations in the United States, Europe and the Middle East, Latin America, and Asia The firm is a 2022 BTI “Highly Recommended Law Firm” for superior client service and is consistently among the top firms on the Am Law Global 100 and NLJ 250. Greenberg Traurig is Mansfield Rule 6.0 Certified Plus by The Diversity Lab. The firm is recognized for powering its U.S. offices with 100% renewable energy as certified by the Center for Resource Solutions Green-e® Energy program and is a member of the U.S. EPA’s Green Power Partnership Program. The firm is known for its philanthropic giving, innovation, diversity, and pro bono.
About Byond
We work with mid-market executives to achieve greater growth for their SaaS and hardware companies. If you like this, follow us to get insights on ways to achieve greater growth for your mid-market business.
https://linkedin.com/company/byondma/
Thinking about buying or selling your mid-market business? If so, you need to be prepared.
M&A transactions can be complex and time-consuming, but they can also be very rewarding.
This panel discussion provides sellers and buyers with the knowledge and insights they need to prepare for a successful M&A transaction.
Our expert panelists discuss the following:
For sellers:
* How to assess your company's value
* How to prepare your financials and other documentation
* How to market your business to potential buyers
* How to negotiate a fair price
* How to conduct tax planning
For buyers:
* How to identify and evaluate potential acquisition targets
* How to structure a financing deal
* How to integrate a newly acquired business
Watch an informative and engaging discussion on how to prepare your mid-market business for M&A success.
About Byond
Byond works with mid-market executives to achieve greater growth for their SaaS and hardware companies. Visit: byondma.com
Artificial intelligence (AI) is rapidly transforming the field of project management. AI-powered tools and technologies can help project managers automate tasks, improve decision-making, and deliver projects more efficiently and effectively.
View this to explore why and how Artificial Intelligence (AI) is transforming project management.
We cover all of these:
* The benefits of using AI in project management
* How AI is being used in project management today
* The challenges of implementing AI in project management
* How to get started with AI in project management
* Leading AI tools to boost your productivity
Project managers who are early adopters of AI will be well-positioned to succeed in the future. They will be able to deliver projects on time and within budget, and meet the needs of their customers more effectively.
View this to uncover how to unleash the power of AI to boost your productivity and turn you into a superhuman project manager.
About Hector Del Castillo
Hector is a product executive with over 20 years of experience empowering mid-market technology and software CEOs and founders to turn ideas into world-changing products. He is a contributor to the Product Management and Marketing Body of Knowledge (ProdBOK®) Guide. Product executives, senior managers and leaders bring Hector their toughest problems when they need to build high performing teams to improve the resilience and profitability of their product portfolio. As an internationally recognized product innovation expert, Hector guides, coaches, trains and inspires product leaders to transform and grow their companies to outperform the competition. He has delivered over 250 inspiring lectures in U.S. and over 12 countries. Connect: linkd.in/hdelcastillo
About BoldPM
A boutique product management firm that empowers product executives and their teams to build world-changing SaaS products faster. Our clients bring us their greatest problems when they need to build high performing teams to achieve better product outcomes.
Are you leveraging the power of informational interviews to uncover your next product dream job?
This discussion helps experienced product, project, data, development, or IT managers, actively seeking their next dream job, understand how to use informational interviews to:
✅ Gain Industry Insights: Speak with professionals in different industries and companies to gain valuable insights and narrow down your job search.
✅ Expand Your Network: Build connections and tap into your network's potential by meeting new people and learning from their career experiences.
✅ Seek Expert Advice: Consult professionals already in your desired field for guidance on your career path, skill assessment, and new opportunities.
✅ Sharpen Your Interview Skills: Practice and refine your interviewing skills during informational interviews to boost your confidence for real job interviews.
✅ Get Employee Referrals: Your connections may know about jobs that aren't posted yet, or can make valuable introductions to hiring managers.
Informational interviews are a great way to learn about a career field of interest to you and to build your network. They are a great way to connect with professionals in one field of career interest and ask them questions to learn about career paths, industries, and/or organizations.
Hector Del Castillo, Founder of Bold PM, will guide you through the steps you need to take to conduct informational interviews. Don't miss this opportunity to network with industry professionals and gain valuable insights to jumpstart your job search.
You'll learn:
* Why conducting informational interviews is crucial
* How to build the right connections
* How to strengthen your interview skills
* How to tap into the hidden job market
* Steps to set yourself up for success
Speaker: Hector Del Castillo, Founder, Bold PM
About Hector Del Castillo
Hector is a product management expert with over 20 years of experience helping product executives build high performing teams to turn ideas into world-changing products. He helps companies boost agility, speed, and efficiency to reduce time to product-market fit and transform products to deliver greater customer value. Connect with Hector here.
About Bold PM
A product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable, lovable products to deliver exceptional customer experience, increase profitability and accelerate business growth.
About ProductCamp DC
We inspire modern product professionals to massively improve companies through the better management of their products. A community of product professionals created to build our capability to conceive, build, and market great products through an open and collaborative community.
For more information, visit productcampdc.net
This document provides an overview of the "Fundamentals of Managing Products" workshop offered by Product Growth Leaders. The workshop is designed to help participants gain a strong foundation in product management with a focus on understanding market problems. It covers topics such as business planning, understanding customer segments, discovering market problems, roadmapping, and defining metrics. The workshop is taught using an interactive L-E-A-P approach over 10 weekly sessions to equip participants with skills equivalent to a three-day course. It aims to help participants clearly define their product management process and master the fundamentals of the role.
Today's workforce is hyper-competitive. It's hard to stand out and if you're hunting for your next job, you need strategies to appear more credible, authentic, and memorable than your peers.
Hector Del Castillo, Founder of Bold PM, guides you through the steps you need to take to design a successful 90-day job-seeking roadmap, communicate your unique value proposition, and make a lasting impression on potential employers. Join this discussion to gain valuable insights to jumpstart your job search.
Watch this to:
Why using a proven action plan in a hyper-competitive job market matters
Why you should never search alone
How to evaluate your candidate-market fit
Find the right companies and opportunities
Negotiate an offer during interviews
Watch an engaging discussion to discover how to find your next dream job in a hyper competitive market.
If you're an experienced project, product, project or data professional actively seeking your next dream job opportunity and want to join a Professional Job Search Support Group hosted by Bold PM, fill the form to join the our mailing list. We will send you more information on how to get started.
Speaker: Hector Del Castillo, CEO, Bold PM
Connect: https://linkd.in/hdelcastillo
About the Great IT Professional
An online consortium of over 250 experts from around the world who are dedicated to the promotion of best practices education in software development and IT management. We offer over 1000+ hours of online webinars - the largest and fastest growing repository of PDUs anywhere - and run a series of educational conferences around the world. Learn more at greatpro.org.
About Bold PM
We are a product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable products customers love to deliver greater value and accelerate business growth.
An engaging discussion to understand how to build emotional agility to make clear decisions, support inclusivity, enhance collaboration, and strengthen innovation.
How leaders deal with their emotions in the workplace has a profound effect on individual, team, and organizational success. Therefore, leaders need emotional agility to deal with negative emotions in healthy, productive ways.
Greater emotional agility allows leaders to shift negative patterns to more positive ones and to use this to communicate clearly and effectively, reduce stress, increase empathy and resilience, and reduce conflict between individuals, teams and within an organization.
Multiple studies have found that our minds have the tendency to focus on negative thoughts and ‘play the same songs’ over and over again. Another study performed in 2005 by Cornell University found that 85% of things we worry about never happen.
You'll learn:
• Why emotional agility is essential to build a strong reputation as a leader
• Discover how to build emotional agility
• How to navigate complex social and emotional situations
• How to build strong relationships
• Inspire teams to achieve their goals
Watch an engaging discussion of what a project manager must do to build emotional agility to effectively lead teams to achieve greater project outcomes.
If you're an experienced project, product or data professional actively seeking your next product, project, or data dream job opportunity and want to join a Professional Job Search Support Group hosted by BoldPM, fill the form to join our mailing list. We will send you more information on how to get started. Can't attend? Sign up anyway to get a link where you can view the recorded session and access the content after the live session.
About Hector Del Castillo
Hector is a product executive with over 20 years of experience helping mid-market technology and software CEOs and founders turn ideas into valuable products. He is a contributor to the Product Management and Marketing Body of Knowledge (ProdBOK®) Guide. Product executives, senior managers and leaders bring Hector their toughest problems when they need to build high performing teams to improve the resilience and profitability of their product portfolio.As an internationally recognized product innovation expert, Hector guides, coaches, trains and inspires product leaders to transform and grow their companies to outperform the competition. He has delivered over 250 inspiring lectures in U.S. and over 12 countries.
Connect: linkd.in/hdelcastillo
We explore the challenges and trends that project managers face in a hybrid world.
We identify the top project management trends and predictions for 2023. We combine our own experience with information from public sources to identify the right project management strategies, skills, methods and tools needed for project managers to be successful.
With the advent of newer technologies and management paradigms, project management has seen drastic changes to improve project outcomes. It will continue to undergo significant evolution. Organizations need to keep up with these changes or risk failure.
Watch this to:
* Learn about the latest project management trends and predictions for 2023.
* Understand the challenges and changes in resource planning, collaboration, methods, and tools.
* Learn about the new roles and responsibilities of participants in project environments.
* Discover how project management has evolved over the years due to new technologies and management paradigms.
* Identify the strategies required to successfully manage projects in a hybrid world.
We discuss what a project manager must do to overcome challenges and leverage trends in a hybrid world to achieve greater project outcomes
If you're an experienced project, product or data professional actively seeking your next dream job opportunity and want to join a Professional Job Search Support Group hosted by BoldPM, fill the form to join the ProductCamp DC mailing list. We will send you more information on how to get started.
About Bold PM
We are a product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable products customers love to deliver greater value and accelerate business growth.
If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
Today's workforce is hyper-competitive. It's hard to stand out and if you're hunting for your next job, you need strategies to appear more credible, authentic, and memorable than your peers.
This discussion guides you through the steps you need to take to design a successful 90-day job- seeking roadmap, find a job search support group, identify suitable opportunities, assess your candidate-market fit, conduct market research, communicate your unique value proposition, and make a lasting impression on potential employers. Attend this session to gain valuable insights to jumpstart your job search.
Speaker: Hector Del Castillo, CEO, Bold PM
About Bold PM
We are a product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable products customers love to deliver greater value and accelerate business growth.
If you're an experienced product, project or data professional actively seeking your next product, project, or data dream job opportunity and want to join a Professional Job Search Support Group hosted by BoldPM, fill the form to join the mailing list. We will send you more information on how to get started.
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21. Agenda
• Why do Products Fail 70% to 90% of the time?
• What key factors must be present to build insanely great
products?
• What lessons can we learn from Proctor and Gamble, HP
and Apple?
• What is the role of Product Management and Product
Marketing?
• What are the foundations (process, people and information)
a company must provide, to build insanely great products
and services?
33. Agenda
Why do Products Fail 70% to 90% of the time?
• What key factors must be present to build insanely great
products?
• What lessons can we learn from Proctor and Gamble, HP
and Apple?
• What is the role of Product Management and Product
Marketing?
• What are the foundations (process, people and information)
a company must provide, to build insanely great products
and services?
36. Agenda
• Why do Products Fail 70% to 90% of the time?
What key factors must be present to build insanely great
products?
• What lessons can we learn from Proctor and Gamble, HP
and Apple?
• What is the role of Product Management and Product
Marketing?
• What are the foundations (process, people and information)
a company must provide, to build insanely great products
and services?
38. Agenda
• Why do Products Fail 70% to 90% of the time?
• What key factors must be present to build insanely great
products?
What lessons can we learn from Proctor and Gamble, HP and
Apple?
• What is the role of Product Management and Product
Marketing?
• What are the foundations (process, people and information)
a company must provide, to build insanely great products
and services?
56. Agenda
• Why do Products Fail 70% to 90% of the time?
• What key factors must be present to build insanely great
products?
• What lessons can we learn from Proctor and Gamble, HP
and Apple?
What is the role of Product Management and Product
Marketing?
• What are the foundations (process, people and information)
a company must provide, to build insanely great products
and services?
64. Agenda
• Why do Products Fail 70% to 90% of the time?
• What key factors must be present to build insanely great
products?
• What lessons can we learn from Proctor and Gamble, HP
and Apple?
• What is the role of Product Management and Product
Marketing?
What are the foundations (process, people and information) a
company must provide, to build insanely great products and
services?