Product Strategy and Product Success
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This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
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Peter Eales is MD of o i solutions ltd and Marketing Manager at Hixsons Ltd. He is a CIM chartered marketer, CIM and IDM Fellow and ex regional chair, and Dorset CIM Vice Chair. A Dorset Community Foundation Board Member and Dorset Business Angels GM and Director. Previously a plc director and experienced product manager across the UK and Europe.
Prod mgt-breakn-it-down
This presentation was designed as a primer and introduction to product management and was hosted by General Assembly DC. GA's full Product Management Immersive will run from Dec 1 - Feb 19 and again from Mar 16 - May 21. Details can be found here: http://ga.co/h7S .
How to build a startup new frontiers 2017
This document provides an overview of strategy and business models for a startup module. It introduces concepts like identifying customer problems, developing minimum viable products, and qualitatively and quantitatively validating solutions. It discusses frameworks like the business model canvas and value proposition canvas that can be used to organize thinking and gather customer feedback. Finally, it covers examining the business environment including trends, market forces, macroeconomic factors and industry forces that influence business models. The goal is to help students build successful startups by first discovering problems and then inventing, designing and building business models to solve them.
Barefoot Brand Consultancy - portfolio presentation
We are a growing brand consultancy firm based in Bangalore, with the objective to build bigger, better brands for new, small and mid-sized businesses.
Business Guide to Branding (Is your brand identity working as hard as you are?)
To build a business or organisation in today’s world you have to work hard and project an image that creates interest to potential clients and customers. Unless you have created that first positive impression, you stand nowhere in your business market.
Your brand should answer a few simple questions:
Why should people do business with you?
Where is your brand positioned in the competitive landscape?
What message differentiates you?
Is what you do clear to your target market?
In other words, building a successful brand begins with a clear message. The concept must be quick to grasp and easy to understand.
Whatever your product or service is, it has to convey a point-of-difference that’s clearly explained and easily grasped. People need to understand the benefits of choosing your brand over the competition’s.
I will talk about what makes a great brand - Triumphs and disasters - Branding do’s and don’ts and show some examples of logo design and brand guidelines…
Ref: The Brand Gap. Marty Neumeier. 2004
Designing Brand Identity. Alina Wheeler. 2013
Rendez vous presentation nov 10th 2010 v2
This document discusses developing brands through strategic brand language, mission statements, visual design, understanding target consumers, and product/market positioning. It provides Nike as an example of connecting strategy, creativity, and the consumer experience to build an emotional brand. The document emphasizes designing for the total consumer experience, conducting research, developing brand narratives, and managing brand differences over time.
[Young marketers elite 2] Assignment 10.1Brand innovation - Oanh Ngọc Hà
- Brand innovation refers to new products, services, experiences, and processes that leverage and extend a brand's value in order to exploit changes and create new opportunities.
- There are three levels of brand innovation: refresh, compete, and breakthrough. Brand innovation is important for stretching the brand, developing its unique selling proposition, discovering new opportunities and trends, and enhancing consumer loyalty.
- Successful brand innovations leverage the brand's strengths, create coherence, develop an innovation culture, and focus on profitability, while failed innovations lose focus on the brand, lack consistency, become irrelevant, or are out of touch with consumers.
Entrepreneurship, Research and Innovation - Supelec 2014
This 112 slide presentation introduces key concepts about startups including:
- Startups search for a business model while large companies execute established models.
- Traditional business schools focus on strategies for large companies, while startups require a different approach centered on customer development, agile processes, and pivoting based on validated learning rather than upfront planning.
- The business model canvas is introduced as a tool to conceptualize the key elements of a startup business model, including customer segments, value propositions, channels, and revenue streams.
Barefoot - Portfolio Presentation
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Product Management Pro-Tips by Facebook PM.pdf
This document outlines lessons learned from great product managers. It discusses the basic qualities of a good PM, including being user-centric, rational, and clear in communication. For great PMs, the document recommends three things: 1) being a visionary and strategist who defines the long-term vision and strategy; 2) being a product leader who shepherds the team, not just a manager focused on the product; and 3) being a tireless learning machine who expands their domain knowledge across many areas. The presentation provides examples of how great PMs display these qualities in areas like execution, vision-setting, team leadership, and continuous learning.
Lean methodology
The document discusses the Lean Startup methodology. It describes the stages of identification, evaluation, initiation, progress, persistence, and success. It then discusses the typical questions entrepreneurs should ask themselves at each stage. Finally, it summarizes the key aspects of the Lean Startup process including building minimal viable products, measuring metrics, learning through experiments and customer feedback, and deciding whether to pivot or persevere with the business idea. The overall goal is to systematically test business hypotheses through short development cycles to achieve product-market fit.
Business Expansion Planning Srategy
This presentation includes the topics and its description in brief about planning the business expansion.
The Narrative Build
The document discusses Brenda van Ginkel's framework called "The Narrative Build" for startups to develop meaningful brand identities. It involves defining the audience, brand attributes like positioning and benefits, and brand vision. The process helps startups create marketing presence through various digital platforms by focusing on these elements. It also covers developing an appropriate language and style for the brand to authentically connect with the target audience.
Growing your business with social media and online marketing
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.
A branding workshop enabling students and participants to understand branding fundamentals and to build a dynamic brand for the digital age.
Product focus -- leading product management
Presentation to Cambridge Product Management Network (CPMN) by Ian Lunn (Product Focus), made on 11-Jan-2021
Similar to Product Strategy and Product Success (20)
PDMA-India International Conference 2017 - Welcome Address
PDMA-India International Conference 2017 - Welcome Address
Speed Wins: Launching new products and services. pptx
Speed Wins: Launching new products and services. pptx
Barefoot Brand Consultancy - portfolio presentation
Barefoot Brand Consultancy - portfolio presentation
Business Guide to Branding (Is your brand identity working as hard as you are?)
Business Guide to Branding (Is your brand identity working as hard as you are?)
[Young marketers elite 2] Assignment 10.1Brand innovation - Oanh Ngọc Hà
[Young marketers elite 2] Assignment 10.1Brand innovation - Oanh Ngọc Hà
Entrepreneurship, Research and Innovation - Supelec 2014
Entrepreneurship, Research and Innovation - Supelec 2014
Growing your business with social media and online marketing
Growing your business with social media and online marketing
MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.
MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.
More from Roman Pichler
Agile Product Roadmaps
The document discusses product roadmaps in an agile context. It defines a product roadmap as a plan showing how a product will evolve over coming months or versions. Roadmaps provide continuity, alignment, and communicate strategy. Goal-oriented rather than feature-based roadmaps are recommended. The roadmap sits within the wider product strategy and helps focus the product backlog. Regular reviews ensure the roadmap stays dynamic and aligned with goals.
OKRs in Product Management
This document discusses using Objectives and Key Results (OKRs) to set goals for product management. It introduces OKRs and provides examples of applying them at different levels, from product vision down to sprint goals. OKRs can help provide consistency when formulating product-related goals and validate that goals are met, though they may lack visualization. Choosing the right goals for a product is more important than the specific goal-setting method used. Involving the right stakeholders helps ensure goals leverage expertise and have support.
Product Goals in Scrum
My tips for effectively using product goals in Scrum incising the connection between product goals, the product roadmap, and the product backlog.
Structuring and Scaling Product Teams
The document discusses structuring and scaling product teams. It recommends empowering product people to make strategic product decisions and be responsible for product success. The product teams should be organized around individual products, with a person in charge of each product. There are different scaling approaches depending on whether the focus is on overall product decisions or feature and component decisions. The product people's roles include owning the product and being responsible for its success through collaborating with stakeholders and development teams.
Tips for Effectively Applying the Product Owner Role
This slide deck offers tips to successfully apply the product owner role. It distinguishes different product owner flavours, explains hope the Scrum product owner role differs from the SAFe one, and how product ownership can be scaled.
Dealing with Difficult Stakeholders: Tips for Product People
Leading stakeholders and development teams is notoriously challenging for product people: They lack the power to tell the individuals what to do, but need their support to progress the product. To make things worse, stakeholders come from different departments and often have different perspectives and interests, which leads to disagreements and conflicts. This talk shares my tips for dealing with difficult stakeholders, constructively resolving conflict, and creating value together.
Balanced Product Leadership
Being an effective product leader is not easy: It requires embracing people’s ideas as well as saying no, being neither too accommodating, nor too assertive. This talk discusses two common but ineffective leadership styles, feature broker and product dictator, and shares techniques for developing a balanced, successful leadership approach. For more information, please refer to: https://www.romanpichler.com/blog/be-a-balanced-product-leader-not-a-feature-broker-or-product-dictator/
Building a Product Users Want
Slides from my talk at the Agile Alliance OnAgile2017 virtual conference "Delivering Awesome Products with Agile" on 25 October 2017.
More from Roman Pichler (8)
Tips for Effectively Applying the Product Owner Role
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Dealing with Difficult Stakeholders: Tips for Product People
Dealing with Difficult Stakeholders: Tips for Product People
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Progress Report - Qualcomm AI Workshop - AI available - everywhereAI summit 1...
Qualcomm invited analysts and media for an AI workshop, held at Qualcomm HQ in San Diego, June 26th. My key takeaways across the different offerings is that Qualcomm us using AI across its whole portfolio. Remarkable to other analyst summits was 50% of time being dedicated to demos / hands on exeriences.
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Product Strategy and Product Success
- 1. © 2016 Pichler Consulting Ltd Product Strategy & Product Success Roman Pichler @romanpichler romanpichler.com
- 2. © 2016 Pichler Consulting Ltd About Roman • Product management consultant, teacher, and author – 15 years experience in teaching and coaching product managers and helping companies establish an effective product management function – Specialised in agile and in lean practices • Business owner and product manager – I try to walk my own talk Product Strategy and Product Roadmap Practices for the Digital Age STRATEGIZE ROMAN PICHLER My books
- 4. How can we tell it is likely to achieve this ...
- 8. © 2016 Pichler Consulting Ltd The Product Strategy Defined Market and Needs Product Strategy Business Benefits Stand-out Features
- 9. Vision Strategy Tactics © 2016 Pichler Consulting Ltd Vision, Strategy, Tactics
- 10. © 2016 Pichler Consulting Ltd Business vs. Product Strategy Company Vision Business Strategy Product Vision Product Strategy
- 13. Disruptive Innovations © 2016 Pichler Consulting Ltd Adjacent Innovations Based on: Bansi Nagji and Geoff Tuff “Managing your Innovation Portfolio”, Clayton M Christensen “The Innovator’s Dilemma“. Core Innovations Innovation Ambition Matrix
- 14. © 2016 Pichler Consulting Ltd MacBook Google Search Apple Watch Google Chrome iPhone 2007 Nintendo Wii Examples
- 16. Take into account the life cycle stage of your product.
- 17. Intro- duction Growth Maturity Decline Launch Product- Market Fit End of Life Life Cycle Extension Develop- ment © 2016 Pichler Consulting Ltd BusinessBenefits Time Based on Theodore Levitt “Exploit the Product Life Cycle”, Youngme Moon “Break Free from the Product Life Cycle”, and Geoffrey Moore “Crossing the Chasm”. The Product Lifecycle Model
- 18. 0 10000000 20000000 30000000 40000000 50000000 60000000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 © 2016 Pichler Consulting Ltd iTunes launched iPod Shuffle, iPod Nano, iPod Classic with video iPod Mini, iTunes goes international iPod Classic discontinued iPod Lifecyle iPod Touch Windows compatible Introduction Growth Maturity Decline
- 20. Make your product stand out.
- 21. iPhone 2007 Smartphone industry © 2016 Pichler Consulting Ltd High Low Based on W. Chan Kim and Renée Mauborgne “Blue Ocean Strategy” and Islam, Nazrul and Sercan Ozcan "Disruptive Product Innovation Strategy: The Case of Portable Digital Music Player”. Strategy Canvas
- 24. © 2016 Pichler Consulting Ltd Target Group ProductNeeds Business Goals Vision Which market does the product address? Who are the target customers and users? What problem does the product solve? Which benefit does it provide? What product is it? What makes it special? Is it feasible to develop the product? What are the desired business benefits? Which one is most important? What is your vision, your overarching goal for creating the product? © 2016 Pichler Consulting Ltd The Product Vision Board
- 26. Put it to the test.
- 27. Build—Measure—Learn 1. Select the biggest risk. 2. Decide how to address it. 4. Persevere, pivot, or stop. © 2016 Pichler Consulting Ltd 3. Collect the data. Product Strategy Based on Eric Ries “The Lean Startup”.
- 28. © 2016 Pichler Consulting Ltd Timebox the Validation Work Time box Initial strategy Idea Changed strategy Validated strategy After some testing and research After more testing and research
- 29. Learn from failure and celebrate success.
- 31. © 2016 Pichler Consulting Ltd You can find more information at: romanpichler.com Thank You! © 2016 Pichler Consulting Ltd I look forward to your questions: info@romanpichler.com @romanpichler