SGE, New Features in Google Search & How to Respond.pdfLily Ray
Lily Ray presented at the 2023 Engage PDX conference in Portland, Oregon about Google's Search Generative Experience (SGE), how it works, and concerns about SGE and its impact on SEO.
This document discusses how generative AI is coming to search engine results and what this means for SEO professionals. It begins with an overview of SEO and how search engines work. It then explains that Google is developing a Search Generative Experience (SGE) using AI to generate search results. The document provides 5 predictions on how SGE will be a good thing for SEO, including that it will require a focus on users rather than search engines, and holding SEO practitioners more accountable for real results. It concludes by offering advice on where SEO professionals can start in preparing for SGE, such as auditing content quality and assessing how AI results impact queries.
Join 20-year SEO veteran Ryan Huser as he explores the transformative intersection of Generative AI and SEO in his talk, ""Generative AI: The new Wild West of SEO"". The presentation will discuss how tech giants Bing and Google have enhanced the search experience using Generative AI. It will also unpack the wealth of options available to marketers, and how they can use these innovations for content creation and search engine optimization. Ryan's talk promises to offer invaluable insights into the emerging landscape of AI-driven SEO, emphasizing its profound implications for digital marketing strategies.
How to Prepare Your Brand for Upcoming AI Features in SearchLily Ray
Google, Bing and OpenAI have released various new features that create competition with search engines, which present threats to those who work in the SEO industry. Learn about these recent updates to AI chatbots and AI-powered search features, and whether or not Google's new SGE results provide high-quality answers for searchers.
Lily Ray presented this talk at the SEOnthebeach conference in Spain in June of 2023.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
After decades of development, in 2022, AI systems achieved a new level of popularity with the emergence of Generative AI, which is capable of producing high-quality images, texts, and speech from text-based prompts. OpenAI's ChatGPT product captured the imaginations of consumers and business alike, and seemed poised to change everything.
In this webinar, we will be exploring the fundamentals of AI's impact on content marketing, what (if anything) has actually changed, and how to harness AI as a strategic advantage in your content process.
To watch the recording of the webinar, visit: https://my.demio.com/recording/J7GlZKRv
MozCon 2022: Why Real Expertise is the Most Important Ranking Factor of Them ...Lily Ray
This document discusses the importance of expertise, authoritativeness, and trustworthiness (E-A-T) as ranking factors in Google search. It provides examples of websites that demonstrate real expertise through in-depth coverage of a niche from authors with credible qualifications. Real expertise involves focusing on one topic, transparently displaying author credentials, offering objective advice backed by first-hand experience, and having other authoritative sources link to the site and its contributors. Google's goal is to elevate information from true experts over other factors.
SGE, New Features in Google Search & How to Respond.pdfLily Ray
Lily Ray presented at the 2023 Engage PDX conference in Portland, Oregon about Google's Search Generative Experience (SGE), how it works, and concerns about SGE and its impact on SEO.
This document discusses how generative AI is coming to search engine results and what this means for SEO professionals. It begins with an overview of SEO and how search engines work. It then explains that Google is developing a Search Generative Experience (SGE) using AI to generate search results. The document provides 5 predictions on how SGE will be a good thing for SEO, including that it will require a focus on users rather than search engines, and holding SEO practitioners more accountable for real results. It concludes by offering advice on where SEO professionals can start in preparing for SGE, such as auditing content quality and assessing how AI results impact queries.
Join 20-year SEO veteran Ryan Huser as he explores the transformative intersection of Generative AI and SEO in his talk, ""Generative AI: The new Wild West of SEO"". The presentation will discuss how tech giants Bing and Google have enhanced the search experience using Generative AI. It will also unpack the wealth of options available to marketers, and how they can use these innovations for content creation and search engine optimization. Ryan's talk promises to offer invaluable insights into the emerging landscape of AI-driven SEO, emphasizing its profound implications for digital marketing strategies.
How to Prepare Your Brand for Upcoming AI Features in SearchLily Ray
Google, Bing and OpenAI have released various new features that create competition with search engines, which present threats to those who work in the SEO industry. Learn about these recent updates to AI chatbots and AI-powered search features, and whether or not Google's new SGE results provide high-quality answers for searchers.
Lily Ray presented this talk at the SEOnthebeach conference in Spain in June of 2023.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
After decades of development, in 2022, AI systems achieved a new level of popularity with the emergence of Generative AI, which is capable of producing high-quality images, texts, and speech from text-based prompts. OpenAI's ChatGPT product captured the imaginations of consumers and business alike, and seemed poised to change everything.
In this webinar, we will be exploring the fundamentals of AI's impact on content marketing, what (if anything) has actually changed, and how to harness AI as a strategic advantage in your content process.
To watch the recording of the webinar, visit: https://my.demio.com/recording/J7GlZKRv
MozCon 2022: Why Real Expertise is the Most Important Ranking Factor of Them ...Lily Ray
This document discusses the importance of expertise, authoritativeness, and trustworthiness (E-A-T) as ranking factors in Google search. It provides examples of websites that demonstrate real expertise through in-depth coverage of a niche from authors with credible qualifications. Real expertise involves focusing on one topic, transparently displaying author credentials, offering objective advice backed by first-hand experience, and having other authoritative sources link to the site and its contributors. Google's goal is to elevate information from true experts over other factors.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
10 most common mistakes when working from homeJo Blood
A quick overview of what are the most common mistakes people make when working from home, and how you can correct them. Practical help to identify how you are sitting incorrectly and what you can do about it. Delivered by Jo Blood, who co-founded Posture People and is a qualified workstation assessor
1. The document discusses how AI/SGE is evolving at Google and will likely cause websites to lose traffic and revenue as more information is provided directly through conversational interfaces.
2. It provides recommendations for CMOs and SEOs to prepare for this impact, including reviewing SEO strategy, content strategy, and analytics to identify opportunities to strengthen key landing pages and queries.
3. Distributing high-quality content across multiple websites that meets standards for experience, expertise, authority and trustworthiness will help brands navigate AI's impact on search and traffic.
Patrick Stox gives a presentation on how search works. He discusses how Google crawls and indexes websites, processes content, handles queries, and ranks results. Some key points include: Google's crawler downloads pages and files from websites; processing includes duplicate detection, link parsing, and content analysis; queries are understood through techniques like spelling correction and query expansion; and search results are ranked based on numerous freshness, popularity, and relevancy signals.
With the SEO industry ever evolving and new trends constantly emerging, is content still the key to a successful strategy?
How do you make sure your content is up to the latest search standards?
Watch for an insightful webinar where Carlos Meza, President and CEO of Crowd Content, will share what it takes to form an effective content strategy, while keeping up with modern times.
You’ll learn:
- The role of content in modern SEO.
- Content strategies that used to work and now don’t.
- The different types of content you can create to capture more organic traffic.
- How to future-proof and scale your content strategy to increase organic traffic.
Lily Ray presented on Google Discover at a conference. Some key points:
- Google Discover is a personalized content feed on mobile that sources content from across the web without a search query.
- Traffic from Discover can be unpredictable but some clients saw a large portion of traffic from it.
- Content needs large, high-quality images and to be about popular or emotional topics to perform well in Discover.
- Clickbait headlines and questioning headlines tend to drive strong engagement in Discover, though this approach risks manual actions.
- What works in Discover may be different than for regular search engines, focusing more on personal interests than informational queries.
SEO Strategy Template.pptx by Shereen BadrShereen Badr
SEO Strategy Template by Shereen Badr
you can download this Template and use it for free
starting with Executive Summary
Market Insights
Website Audit
Competitor Analysis
Objectives
Target Audience
Tactics
KPIs
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
This document provides an overview of ChatGPT presented by Cori Hendon and Gary Nakanelua. It explains what ChatGPT is to different audiences, demonstrates its abilities such as answering questions and generating code/text, and discusses its limitations as an AI system trained for conversation rather than correctness. Examples show ChatGPT answering prompts, with a discussion of challenges like providing incorrect information and its inability to perform tasks like playing chess.
Understanding Semantic Search and AI Content to Drive Growth in 2023 March 2023TysonStockton1
Exploring modern search engines, semantic search, and AI technology to better understand how we can integrate into SEO strategy and content initiatives.
With the rise of ChatGPT there has been a lot of discussion around if SEO content is good or bad. To best determine how to leverage this technology in SEO workflows we must revisit how a modern search engine works and where we are at with AI technology.
This document discusses ChatGPT, an AI model developed by OpenAI that can carry on human-like conversations. It was trained on over 8 million web pages. The document argues that ChatGPT has the potential to revolutionize human-machine interactions by allowing more natural communication. However, some are concerned about potential misuse, but with proper regulation it could be used responsibly. Examples of current uses include virtual assistants and customer service agents.
SEO in the Age of Artificial Intelligence | How AI influences SearchPhilipp Klöckner
SEO hast changes over the past decade. Understand how classical ranking factors become less important, while user experience dominates the top rankings.
As seen live on stage at @ProjectAcom #PakCon2018 in Berlin.
How to Create an Image ALT Optimization Strategy - Himani Kankaria at SEO Mas...Himani Kankaria
Optimizing image ALT attributes need a strategy. Why? Find out the Why, What, and How to optimize image ALT attributes for businesses that highly depend on images for business such as eCommerce, interior design, fashion designing, etc. Image ALT attribute templates included.
- Why should you think of having a strategy for image ALT text?
- What things to consider before optimizing image ALT attributes?
- How you would optimize image ALT attributes?
- Formulas to create killer image ALT attributes that would help you rank on Google Images
The document discusses creating an inclusive and accessible web for all. It notes that 97% of homepages had accessibility errors in 2021, with 61% being missing alt text. It emphasizes that disability can be both apparent and non-apparent, and that 14.1 million people in the UK have a disability. The COVID-19 pandemic accelerated the move to digital services. The document outlines the four principles of accessibility as defined by the WCAG: perceivable, operable, understandable, and robust. It provides tips for performing an accessibility audit, including using tools like WAVE and including human judgment.
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
Session 1 AI literacy What is AI and how do we use it (Slide Presentation).pptxjameshodgkinson9
This document provides an overview of generative AI and how it can be used. It discusses what generative AI is, including how systems are trained and capabilities. Examples of generative AI tools like ChatGPT and DALL-E are provided. The document also addresses limitations and concerns of generative AI as well as ways students and educators are using tools in their roles. Suggestions are made around getting the most out of tools through effective prompting and evaluating outputs.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
10 most common mistakes when working from homeJo Blood
A quick overview of what are the most common mistakes people make when working from home, and how you can correct them. Practical help to identify how you are sitting incorrectly and what you can do about it. Delivered by Jo Blood, who co-founded Posture People and is a qualified workstation assessor
1. The document discusses how AI/SGE is evolving at Google and will likely cause websites to lose traffic and revenue as more information is provided directly through conversational interfaces.
2. It provides recommendations for CMOs and SEOs to prepare for this impact, including reviewing SEO strategy, content strategy, and analytics to identify opportunities to strengthen key landing pages and queries.
3. Distributing high-quality content across multiple websites that meets standards for experience, expertise, authority and trustworthiness will help brands navigate AI's impact on search and traffic.
Patrick Stox gives a presentation on how search works. He discusses how Google crawls and indexes websites, processes content, handles queries, and ranks results. Some key points include: Google's crawler downloads pages and files from websites; processing includes duplicate detection, link parsing, and content analysis; queries are understood through techniques like spelling correction and query expansion; and search results are ranked based on numerous freshness, popularity, and relevancy signals.
With the SEO industry ever evolving and new trends constantly emerging, is content still the key to a successful strategy?
How do you make sure your content is up to the latest search standards?
Watch for an insightful webinar where Carlos Meza, President and CEO of Crowd Content, will share what it takes to form an effective content strategy, while keeping up with modern times.
You’ll learn:
- The role of content in modern SEO.
- Content strategies that used to work and now don’t.
- The different types of content you can create to capture more organic traffic.
- How to future-proof and scale your content strategy to increase organic traffic.
Lily Ray presented on Google Discover at a conference. Some key points:
- Google Discover is a personalized content feed on mobile that sources content from across the web without a search query.
- Traffic from Discover can be unpredictable but some clients saw a large portion of traffic from it.
- Content needs large, high-quality images and to be about popular or emotional topics to perform well in Discover.
- Clickbait headlines and questioning headlines tend to drive strong engagement in Discover, though this approach risks manual actions.
- What works in Discover may be different than for regular search engines, focusing more on personal interests than informational queries.
SEO Strategy Template.pptx by Shereen BadrShereen Badr
SEO Strategy Template by Shereen Badr
you can download this Template and use it for free
starting with Executive Summary
Market Insights
Website Audit
Competitor Analysis
Objectives
Target Audience
Tactics
KPIs
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
This document provides an overview of ChatGPT presented by Cori Hendon and Gary Nakanelua. It explains what ChatGPT is to different audiences, demonstrates its abilities such as answering questions and generating code/text, and discusses its limitations as an AI system trained for conversation rather than correctness. Examples show ChatGPT answering prompts, with a discussion of challenges like providing incorrect information and its inability to perform tasks like playing chess.
Understanding Semantic Search and AI Content to Drive Growth in 2023 March 2023TysonStockton1
Exploring modern search engines, semantic search, and AI technology to better understand how we can integrate into SEO strategy and content initiatives.
With the rise of ChatGPT there has been a lot of discussion around if SEO content is good or bad. To best determine how to leverage this technology in SEO workflows we must revisit how a modern search engine works and where we are at with AI technology.
This document discusses ChatGPT, an AI model developed by OpenAI that can carry on human-like conversations. It was trained on over 8 million web pages. The document argues that ChatGPT has the potential to revolutionize human-machine interactions by allowing more natural communication. However, some are concerned about potential misuse, but with proper regulation it could be used responsibly. Examples of current uses include virtual assistants and customer service agents.
SEO in the Age of Artificial Intelligence | How AI influences SearchPhilipp Klöckner
SEO hast changes over the past decade. Understand how classical ranking factors become less important, while user experience dominates the top rankings.
As seen live on stage at @ProjectAcom #PakCon2018 in Berlin.
How to Create an Image ALT Optimization Strategy - Himani Kankaria at SEO Mas...Himani Kankaria
Optimizing image ALT attributes need a strategy. Why? Find out the Why, What, and How to optimize image ALT attributes for businesses that highly depend on images for business such as eCommerce, interior design, fashion designing, etc. Image ALT attribute templates included.
- Why should you think of having a strategy for image ALT text?
- What things to consider before optimizing image ALT attributes?
- How you would optimize image ALT attributes?
- Formulas to create killer image ALT attributes that would help you rank on Google Images
The document discusses creating an inclusive and accessible web for all. It notes that 97% of homepages had accessibility errors in 2021, with 61% being missing alt text. It emphasizes that disability can be both apparent and non-apparent, and that 14.1 million people in the UK have a disability. The COVID-19 pandemic accelerated the move to digital services. The document outlines the four principles of accessibility as defined by the WCAG: perceivable, operable, understandable, and robust. It provides tips for performing an accessibility audit, including using tools like WAVE and including human judgment.
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
Session 1 AI literacy What is AI and how do we use it (Slide Presentation).pptxjameshodgkinson9
This document provides an overview of generative AI and how it can be used. It discusses what generative AI is, including how systems are trained and capabilities. Examples of generative AI tools like ChatGPT and DALL-E are provided. The document also addresses limitations and concerns of generative AI as well as ways students and educators are using tools in their roles. Suggestions are made around getting the most out of tools through effective prompting and evaluating outputs.
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Search Engine Journal
If you want your online business to thrive, you have to establish website authority – and the key to successful authority building, within any field, is to increase trust with your audience.
With the rise of AI tools like ChatGPT, it’s important that you’re publishing high-quality content that stands out from your competition.
In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority.
Key Takeaways:
- Discover why building authority online is so important, especially with the rise of AI-generated content.
- Learn how to leverage authentic subject matter expertise to increase your website authority.
- Uncover the benefits that outreach has beyond simply generating backlinks.
Check out Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share expert tips to help supercharge your marketing efforts and answer your most pressing content promotion questions.
Watch now and get key insights into how your competitors are building authority online – plus, access the free tools and resources you need to outperform them every step of the way.
The document summarizes a presentation about practical uses of AI in content and marketing. The presentation covers Content Assistant and ChatSpot, two AI tools in HubSpot. It provides examples of using Content Assistant to generate blog post outlines and discusses editing generated content. The presentation also offers tips for leveraging AI in tasks like keyword research, social media content, and content repurposing. Resources for staying up to date on AI developments are recommended.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Pubcon 2023 - A deep dive into the latest Google updates, from Lily RayAmsive
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, shares the latest from Google at PubCon 2023 in Austin, TX.
With Google’s new Helpful Content Update, search marketers are forced to reconsider the value of every single piece of content on their site. Looking at content through the lens of Google Panda, E-A-T and Needs Met from the Google Rater Guidelines, and the new Helpful Content Update, learn how to analyze current content on a scale of helpfulness, how to make the tough decisions on content to remove, and how to read between the lines of all Google’s content related documentation to create the types of content Google wants to see ranking at the top of the search results.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The document discusses machine learning applications for SEO. It begins by introducing machine learning and how it works. Then it discusses BERT, a popular natural language processing model, and some of its capabilities and limitations. The bulk of the document outlines various machine learning applications for SEO tasks like understanding customer needs, automating content creation, and amplifying content. It concludes by noting that machine learning can streamline the process of turning data into insights and that pursuing it requires having labeled training data and considering problems one's existing data could address.
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024Search Engine Journal
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023.
With all of these changes, you need to stay ahead to keep your website performing at a high level next year.
Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024.
You’ll learn:
- The most important SEO updates from 2023, and what they mean for the future of SEO.
- How to prepare and protect your rankings and SEO strategy to align with new search engine updates like SGE.
- Actionable predictions for featured snippets, voice search, and more in the coming year.
In this info-packed webinar hosted by Pat Reinhart, Conductor’s leading SEO expert, we’ll explore how you can align your 2024 strategy based on the most significant SEO trends, updates, and challenges from 2023.
Register and learn the keys to staying ahead of the curve in 2024.
You've heard the saying, "content is king." And it's true - good content is still key to a successful website.
But what makes good content? How do you create content that ranks on Google and drives business results?
Watch this next webinar to learn how. Creating blog posts that rank well on the SERPs is easier than you might think with a simple framework. Come learn the six keys to crafting compelling blog posts your audience will crave.
Here's what you'll learn:
- How to craft content that creates massive value for both readers and businesses.
- The exact characteristics of high-performing blog posts.
- Tips that make blog posts rank high.
Kyle Byers, Director of Organic Search at Semrush, teaches how to write and distribute content that boosts traffic and conversions.
Small and medium businesses, startups, and marketers sometimes struggle with creating blog posts that attract relevant organic search traffic.
In this webinar, you'll discover how to approach your blog posts, so they're practical and help your business rank well in the SERPs.
A Balancing Act: Knowing When to Use AI for Content Creation and When to Avoi...Nirvana Canada
Just a few short years ago, generative AI was something reserved for the plot line of some futuristic action flick. Today, however, AI-powered tools are everywhere churning out audio, images, text, and video content faster than the average person could type out this paragraph.
Webinar: Using GenAI for Increasing Productivity in PM by Amazon PM LeaderProduct School
In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day.
Learnings:
Improve workflows that are high frequency - "manual tasks"
Increase the quality of output that has high importance - "brainy tasks"
Put GenAI to work today
SEO Code-Breaking: How Smarter Content Leads to Better Search RankingsChris Prendergast
The document provides tips for improving SEO through better content. It discusses performing keyword research to understand user intent. This involves generating keywords, supplementing the list with site data, expanding keywords using tools, and analyzing statistics and intent for each keyword. It also discusses finding the right home for content by conducting an SEO audit and mapping keywords to pages. Tips are provided for writing better content, including using web-specific best practices, structuring pages well, and understanding specialty categories like ecommerce. More advanced tactics like structured data and featured snippets are also covered. The overall message is that creating comprehensive, well-structured content that answers user intent is key to better search rankings.
Content has become a powerful weapon for raising awareness about any topic, for example, health, finances, education, etc. Be it the internet or social media, you will get detailed information on virtually everything you want to learn about. And the credit goes to content marketers who create meaningful content that resonates with their audiences and meets their expectations.
The best content marketing services providers try to develop amazing content by collaborating with writing and design teams to drive more readers, accomplish their business targets and stay ahead in the online market.
Enhancing SEO Content Writing with AI: Opportunities & ChallengesSearch Engine Journal
This document provides an overview of AI-generated content and tips for using it effectively. It discusses how large language models (LLMs) work by predicting the next word based on statistical patterns in training data, but don't truly understand language. While AI content requires human oversight for accuracy, many businesses are using it to generate drafts or ideas. The document recommends prompt engineering to guide AI responses and tips like having AI suggest content topics or parts of drafts while leaving final revisions to human editors.
Session 1 AI literacy What is AI and how do we use it (video).pptxjameshodgkinson9
Generative AI tools can be used in education in several ways:
1. They can provide basic information to students as a starting point for research or exploring concepts.
2. Educators should consider using AI for low-risk tasks like creating structures, getting feedback, or basic emails while avoiding high-risk tasks like marking work.
3. When using AI tools, educators should think about how to get the most accurate information through techniques like providing context, avoiding biased assumptions, and evaluating outputs.
The document discusses how generative AI can be used to scale content operations by reducing the time it takes to generate content. It explains that generative AI learns from natural language models and can generate new text or ideas based on prompts provided by users. While generative AI has benefits like speeding up content creation and ideation, it also has limitations such as not being able to conduct original research or ensure quality. The document provides examples of how generative AI can be used for tasks like generating ideas, simplifying complex text, creating visuals, and more. It also discusses challenges like bias in AI models and the low risk of plagiarism.
This is hands-down the fastest, funnest way to learn how to make your site healthier and more visible. It’s like speed dating for strategy. Join Conductor’s professional service team as they rip through 30 actionable strategies in a rapid-fire fashion that you can implement the minute you leave the room (or even while you’re there!).
Speakers: Pat Reinhart, Stephan Bajaio, Holland Dauterive, Conductor
Moderated by: Katie Greenwood, Conductor
1) The document discusses how AI and conversational technologies like digital assistants and chatbots are changing search and customer experiences.
2) It provides tips for marketers to optimize for voice search and create chatbots, including identifying common questions, structuring answers naturally, and leveraging paid search and SEO best practices.
3) The document emphasizes that as conversations become more common, consumers will expect interactions with brands across all channels through AI technologies like digital assistants and chatbots.
Similar to Advanced Tactics for Using AI Tools & Big Data Analysis to Improve E-E-A-T (20)
Fear and Loathing Google in Las Vegas - Lily Ray SEO Presentation 2024Lily Ray
Google announced a major SEO update aimed at reducing spam and low-quality content in search results. The update targets issues like scaled content abuse, site reputation abuse through unrelated third-party content, and expired domains. Many sites saw rapid growth before being hit hard by previous Google updates like the Helpful Content Update and are unlikely to recover without another major update. The rise of techniques like "parasite SEO" and Reddit's SEO growth are also discussed.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document discusses how expert content can help ecommerce sites build trust (E-E-A-T) and rank for informational queries. It recommends creating expert articles, reviews, guides and community forums to demonstrate experience, expertise and authority. While transactional rankings are difficult, this upper-funnel content brings traffic, links and may help product pages. The document also warns that poor reputation can hurt SEO and provides ideas for using ChatGPT to analyze content and refine an E-E-A-T strategy.
Por que has estado pensando sobre E-A-T de la manera incorrecta?Lily Ray
Este documento discute la importancia de centrarse en el expertise auténtico (EAT) para las estrategias de contenido de SEO. Señala que aunque Google solo ha confirmado PageRank y enlaces como factores directos de posicionamiento, también usa miles de algoritmos pequeños para evaluar el contenido, autores y sitios web. La especulación sobre EAT ha causado confusión, por lo que se recomienda enfocarse en expertos reales para crear contenido de alta calidad.
E-A-T: Cómo Optimizar y Analizar su RendimientoLily Ray
Este documento resume una presentación sobre optimización de E-A-T (Experiencia, Autoridad y Confianza) en SEO. La presentadora discute cómo los últimos años han visto actualizaciones de Google que favorecen sitios con alto E-A-T. Ella analiza sitios médicos y financieros latinoamericanos que han ganado visibilidad y ofrece consejos para mejorar el E-A-T como agregar biografías de autores expertos y consolidar contenido similar.
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayLily Ray
E-A-T is changing the state of SEO, and the world events of 2020 have only added to this trend. Learn why E-A-T is so important and what you can do to optimize for it.
Como Mejorar el E-A-T de tu Sitio Web | Lily Ray | SEODay 2020Lily Ray
Este documento discute los factores que contribuyen a la experiencia, autoridad y confiabilidad (E-A-T) de un sitio web, los cuales son importantes para el posicionamiento en los resultados de búsqueda de Google. Explica que aunque Google no revela específicamente qué señales evalúa, los sitios exitosos demuestran su autoridad a través de biografías de autores expertos y revisores. También sugiere mejorar la calidad del contenido, eliminar enlaces de baja calidad y enfocarse en el usuario en lugar
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily RayLily Ray
The document provides 12 steps for future-proofing websites for Google's core algorithm updates. It recommends having an independent third party review website usability and content quality. It also suggests owning up to any past violations of Google's guidelines, focusing on search intent and relevancy, leveraging real expertise, managing online reputation, providing transparency, improving trust signals, page speed and ad experience, moderating comments, ensuring content accuracy, addressing technical issues, and removing low-quality content. The overall message is that improving various aspects of website quality can help recover from negative impacts of core updates.
SMX East: Recovering From Core Updates - Lily RayLily Ray
The document discusses strategies for recovering rankings after a Google core update. It provides 10 qualities of top performing websites, such as having real expertise, trust signals, high quality content, and avoiding technical issues. While E-A-T (expertise, authoritativeness, trustworthiness) is important, content, technical SEO, and ensuring accuracy and not contradicting scientific consensus also matter. The document emphasizes avoiding overly salesy language on informational pages and checking if keywords now have local intent in search results.
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
Difference Between Targeting and Positioning for Marketing Success | CIO Wome...CIOWomenMagazine
Confused by Targeting vs Positioning? We explain the difference between targeting and positioning & how they work together for an effective marketing strategy.
Search Engine Optimization (SEO) or as we like to call it: Online Community B...Joseph Skibbie
Join Joe Skibbie, founder of JRS Mar/Com, for a dive into SEO on June 25 at 9 AM. Discover practical strategies to enhance your online visibility and attract your target audience. In a digital landscape dominated by Google searches, understanding SEO is essential for standing out and driving web traffic.
Whether you’re aiming to outshine competitors, generate leads, or expand your social media reach, this event will equip you with actionable insights. With expertise and a data-driven approach, you’ll learn how to define your target keywords, understand your audience, and optimize your SEO efforts effectively.
Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It includes various online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
Search Engine Marketing (SEM): Using paid advertising on search engines like Google to drive traffic to websites through paid search listings.
Social Media Marketing: Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to connect with audiences and promote products or services.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Email Marketing: Sending personalized messages to a targeted audience via email to promote products, services, or events.
Affiliate Marketing: Partnering with other businesses or individuals to promote products or services and earning commission based on sales generated.
Influencer Marketing: Collaborating with influencers (individuals with a dedicated social following) to promote products or services to their audience.
Online PR (Public Relations): Managing a brand's online presence and reputation through various online channels.
Analytics and Data-driven Marketing: Utilizing data and analytics tools to measure and optimize marketing campaigns' performance.
Mobile Marketing: Targeting users on mobile devices through mobile-optimized websites, apps, SMS, and other mobile channels.
Digital marketing offers businesses a cost-effective way to reach a global audience, measure campaign effectiveness in real-time, and adjust strategies based on data and insights. It continues to evolve with advancements in technology and changes in consumer behavior, making it essential for businesses to stay updated with current trends and best practices.
Digital marketing uses digital channels to promote a product or service.
Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
Offline digital marketing includes out-of-home advertising, TV marketing
8. But many of these tips can
unknowingly lead to bad outcomes.
9. Understanding how the tools work
(and don’t work) and applying critical
thinking when using AI is necessary.
10. LLMs are good at:
• Language translation
• Content summarization
• Helping writer's block
• Content generation
• Sentiment analysis
• Question-answering
• Personalization
• Speech recognition
• Stylized writing (applying Poe to x)
• Refurbishing content for social
• Clarifying long or complex content
• Correcting spelling and grammar
LLMs are NOT good at:
• Representing marginalized groups
• Being factual 100% of the time
• Data retrieval (like keyword research)
• Current events
• Predicting the future
• High-level strategy
• Reasoning & Logic
• Understanding or delivering jokes
• Generalization
• Understanding context
• Handling uncommon scenarios
• Emotional intelligence
11. Relying on AI to do the job a human
should (still) be doing (for now)
can cause major problems.
14. These can be subtle inaccuracies that
only a true expert would be able to spot.
16. Seems legit at first glance…
Not confirmed SEO
ranking factors.
17. Of course, SEO isn’t heart surgery…
but what other information are these
tools getting just slightly wrong?
18. “Large language models will tell you they
can do anything.
But for many things there's much better
and more accurate tools (like python, R or
even Excel.)
Using an LLM for these tasks is like
hammering nails with a screwdriver.”
– Ryan Jones @ryanjones
25. Training cut off September 2021
Browse with Bing disabled
Some plugins can access internet (Webpilot)
Can access real-time information
via Bing’s index
Can access real-time information
Training cut off December 2022
But knows some 2023 information
37. According to Google, AI content can be ok if:
01
IT IS original
& high-quality
IT DEMONSTRATES
E-E-A-T
02
IT SATISFIES
the Helpful Content
System
03
IT DOESN’T
propagate
misinformation
04
IT ISN’T created with
the primary purpose of
manipulating search results
05
38. However, there are 3 important caveats:
Google recommends
including author
names (for some
content) Google
recommends
disclosing use of AI
Google
recommends
against listing AI
as the “author” of
the content
43. Let’s review some fundamentals of E-E-A-T:
• Experience, Expertise, Authoritativeness and Trustworthiness
• Not a ranking factor, comes from Search Quality Guidelines
• Google doesn’t tell us what components of E-E-A-T play a role in
ranking, except links and PageRank
•
Matters more for YMYL (your money, your life) sites
56. Using AI tools to compare pages and
improve their information gain scores
57. An information gain score… indicates
“additional information included by a
page beyond the information
contained in other pages already
presented to the user.”
Bill Slawski
2020 Google Patent:
Contextual Estimation of
Link Information Gain
61. Once URLs have been analyzed, you can ask:
• What content is included on page A that is not
on page B? (information gain)
• Do the pages reflect different levels of
experience, expertise, authoritativeness and
trustworthiness? If so, why?
• How could page A be improved to have more
comprehensive information than page B?
80. Ask ChatGPT to
create new
headlines based
on your top-
performing
headlines
Blurred for client confidentiality
81. Ask ChatGPT to
create a framework
for you to follow in a
table format, based
on the top
performing
headlines
(Generic prompt shown – ask it to base
the headlines on your top performers)
84. Used Google patent
about classifying
websites (website
representation vectors)
Analyze top-performing
medical content against
the patent
Ask how an article
compares and can be
improved
97. Process:
• Collect frequently asked questions about your brand
• Answer questions clearly and concisely on your site(s)
in FAQs, About page, homepage, etc.
• Support facts with structured data (you can use AI
tools to generate)
• Encourage search engine indexing (Search Console,
IndexNow)
• Monitor SGE & Bing Chat results