Discover The Top 3 Ways To Build Authority By Going Beyond Just Link
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If you want your online business to thrive, you have to establish website authority – and the key to successful authority building, within any field, is to increase trust with your audience. With the rise of AI tools like ChatGPT, it’s important that you’re publishing high-quality content that stands out from your competition. In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority. Key Takeaways: - Discover why building authority online is so important, especially with the rise of AI-generated content. - Learn how to leverage authentic subject matter expertise to increase your website authority. - Uncover the benefits that outreach has beyond simply generating backlinks. Check out Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share expert tips to help supercharge your marketing efforts and answer your most pressing content promotion questions. Watch now and get key insights into how your competitors are building authority online – plus, access the free tools and resources you need to outperform them every step of the way.
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======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.
You’ll learn:
- The best time to run an experiment to get the most informative data.
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- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
Instagram Marketing
The document discusses using various mobile apps to enhance Instagram marketing. It describes apps like Layout, Boomerang, Hyperlapse, Later, Repost, and Hydra that can be used to edit and schedule posts. It then provides step-by-step instructions on using the TagsForLikes and Later apps to post about art museums and magic shows, add relevant hashtags, and schedule posts to get more followers, likes and potential clients.
The Ultimate Guide To Instagram Marketing
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking engagement further with user-generated contests using hashtags and calls to action directly in images. The overall message is that businesses must think creatively about visual content that connects authentically with their target audience.
Advance SEO Training - Professional SEO Techniques
Advance SEO Training Manual for Professional SEO Experts. Professional SEO Techniques for SEO Experts.
SEO Presentation
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Basic digital marketing plan- Sample
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
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Best SEO Plan, Affordable SEO Plan - Aks Interactive
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Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything
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How To Use AI To Enhance Your SEO & Create Better Content
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
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How to-nail-technical-content-creation
Slides from Podcamp 2018 presentation Don't Fake It When You Make It: How To Nail Content Creation For Unfamiliar Topics
6 Keys To Effective Content That Ranks High On SERPs Right Now
You've heard the saying, "content is king." And it's true - good content is still key to a successful website.
But what makes good content? How do you create content that ranks on Google and drives business results?
Watch this next webinar to learn how. Creating blog posts that rank well on the SERPs is easier than you might think with a simple framework. Come learn the six keys to crafting compelling blog posts your audience will crave.
Here's what you'll learn:
- How to craft content that creates massive value for both readers and businesses.
- The exact characteristics of high-performing blog posts.
- Tips that make blog posts rank high.
Kyle Byers, Director of Organic Search at Semrush, teaches how to write and distribute content that boosts traffic and conversions.
Small and medium businesses, startups, and marketers sometimes struggle with creating blog posts that attract relevant organic search traffic.
In this webinar, you'll discover how to approach your blog posts, so they're practical and help your business rank well in the SERPs.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Advanced Tactics for Using AI Tools & Big Data Analysis to Improve E-E-A-T
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Link Building in 2018 by Jason Acidre
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The Relationship Between SEO & Content
Why is SEO still important to content marketing and content creation professionals? Because search engines are getting better at optimizing for humans!
Seo tips continue 1 to 1 live
On-page SEO is not a one-time effort and remains important for search engine optimization. It involves optimizing both on-page content like keywords, headings, and page speed, as well as technical elements of the webpage. While some technical skills may be needed, on-page SEO is not highly technical for most websites. Both on-page and off-page SEO strategies are important, with on-page SEO providing the foundation to support off-page link building and outreach efforts.
3 Steps to Starting the Digital Conversation With Your Customer
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandBuilding User-Centric and Responsible Generative AI Products
https://www.productmanagementtoday.com/frs/24832811/building-user-centric-and-responsible-generative-ai-products/email
In the rapidly evolving landscape of artificial intelligence, Generative AI products stand at the cutting edge. These products, with their unique capabilities, bring fresh opportunities and challenges that demand a fresh approach to product management.
This presentation unveils a comprehensive 7-step framework designed to navigate the complexities of developing, launching, and scaling Generative AI products. The framework offers a systematic approach to understanding target users and their AI readiness, defining user problems and opportunities, ideating with AI's unique capabilities, validating assumptions, building user-centric and responsible AI products, measuring success, and scaling optimally.
Key learning objectives:
• Gain a deep understanding of Generative AI product characteristics and their relevance in today’s rapidly evolving landscape
• Discover a comprehensive 7-step framework for developing, launching, and scaling Generative AI products, including user-centric and responsible approaches
• Learn how to identify target users and asses their AI readiness, ensuring a more tailored and effective product strategy
• Acquire key product principles specific to Generative AI, enabling the creation of products that deliver value, engagement, and ethical considerations
• Develop the skills and knowledge needed to navigate the unique opportunities and challenges presented by Generative AI, ultimately empowering product managers to harness its transformative potential for success
Content is king
Content is king and can increase traffic, page rank, visibility, more customers, and ultimately more business. Good content should be targeted towards your specific audience and distributed across various online platforms like websites, social media, blogs, etc. Creating quality content requires researching your audience, finding relevant material, using tools to generate headlines and ideas, and scheduling regular time for writing. The goal of content marketing is to rank higher in search engines and drive more traffic to your site and business.
Enhancing SEO Content Writing with AI: Opportunities & Challenges
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10 Ways to Improve Your Web Content Strategy
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Understanding Search Engine Optimization and Analytics for Law Firms
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LinkedIn Fear Factors & How To Overcome Them
Danni Johnson presented on how to overcome fears when using LinkedIn and provided tips to stand out. Some key points included:
1. Create a persona of your target audience and understand the content they engage with.
2. Freshen up your profile regularly and focus on an impactful summary that showcases your value.
3. Consistency is important when posting on LinkedIn - experiment to find the best times and frequencies.
4. Carefully consider connection requests and whether the requester will provide value to your network.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
SEO Interview Questions and Answers -Adesh Saxena
This document provides sample interview questions and answers for an SEO job interview. It discusses popular SEO interview questions regarding experience, algorithm updates, technical skills, tools used, myths, on-page vs off-page optimization, and more. Sample answers are provided to help applicants prepare for SEO-related job interviews.
Internet marketing in 2013 by Tomer Harel @ KeyScouts.com
Discussing how to set an online marketing strategy and how to build a growing stream of targeted traffic to your website using three core principles that anyone can follow. Highlight what really works for businesses in social media, how to do content marketing and the critical SEO mistakes you should avoid in 2013 and beyond.
The Beginner's Guide to Blog Optimization & Content Promotion
This document discusses Ryan Stewart's SEO services and methods for growing website traffic. It provides tips for choosing keywords, creating content in different formats, and promoting content across owned, earned, and paid channels. The document contains strategies for keyword research, developing audience profiles, optimizing content for search engines, repurposing content, outreach to influencers and publications, and paid social media advertising. The goal is to generate an online buzz and traffic through content marketing.
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How To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better Content
6 Keys To Effective Content That Ranks High On SERPs Right Now
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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The Beginner's Guide to Blog Optimization & Content Promotion
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In today’s digital-first era, leading the pack in local search visibility is not just beneficial—it's crucial.
But it’s not without its challenges, especially with so many new developments in search lately.
Watch as we clear the noise of an ever-evolving search world and explore the latest insights and best practices in local SEO. We’ll show you exclusive tips designed to enhance your local SEO strategy and scale the visibility of your businesses.
You’ll hear:
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With Kaci McBride and Mike Snow, we’ll cover how to stay ahead of the competition and keep your SEO game strong using the tools at your disposal. You’ll also get a demonstration of Genius Search, so you can see firsthand how it can elevate your local SEO efforts.
If you’re looking to scale the local visibility and impact of your business, you can’t miss this webinar.
How Expert Brands Are Winning At Lead Gen Right Now
Building a quality pipeline is a challenge, and Google isn’t making it any easier.
Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead gen is still a top priority.
During this webinar you’ll learn about channels and tactics that are working, and some of the common missteps we see brands making over and over.
Come prepared to take notes on the importance of customer journeys, how to build a customer-centric culture across all teams, and what to expect when working with third parties.
Plus we’re sharing case studies. Get an insider’s view into lead gen campaign successes and failures for ourselves, and our sponsors.
Get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that pays off time after time.
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
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Let us help.
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FREELANCE CONTENT WRITING PROFILE
*SEO CONTENT – CONTENT AUDIT; CONTENT UPDATE; PR; INFOGRAPHICS; PPT; CLASSIFIEDS, BOOKMARKING
*WEB PAGE CONTENT- WEBSITE CONTENT AUDIT & REFRESH
*SMM CONTENT- TESTIMONIALS; REVIEWS; PROMOTIONAL CONTENT; FORUMS; BLOG & NETWORKING COMMENTS
*TECHNICAL CONTENT- ITSM; BMC; SALESFORCE; SAP; AWS; CLOUD; IT PRODUCTS; AGILE; SCRUM; WATERFALL; KANBAN, …
* E-COMMERCE STORE CONTENT- PRODUCT DESCRIPTION; B2B & B2C CONTENT WRITING
* DIGITAL MARKETING & BRANDING- KEYWORD RESEARCH; WEBSITE OPTIMIZATION; INTEGRATED MARKETING; SEO; LEADS GENERATION
QUALIFICATION:
DEGREE IN ENGINEERING IN 1996
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EXPERIENCE:
• 7 YEARS WITH SDB CISCO INDIA LTD. --(FROM 1997 TO 2004, REGIONAL MANAGER NORTH) - MARKETING & MANAGEMENT OF ACCESS CONTROL/ELECTONIC SECURITY/ BUILDING AUTOMATION
• 20 YEARS --FREELANCE CONTENT WRITING & DIGITAL MARKETING SINCE 2004
===============================================================================
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G-ANALYTICS, G- WEBMASTER, META ANALYZER, SEO NEXT, SEM RUSH, GRAMMARLY, MOZ, AHREFS, ChatGPT, GRAMMARLY, CMS- WordPress, CONTENT DEVELOPMENT =====================================================================================
SERVICES OFFERED:
• CONTENT WRITING AND DEVELOPMENT
• ON-PAGE AND OFF-PAGE CONTENT AUDIT
• GOOGLE ANALYTICS SETUP
• TECHNICAL CONTENT WRITING
• SOCIAL MEDIA MARKETING CONTENT
• SEARCH ENGINE OPTIMIZATION (SEO) CONTENT
• B2B MARKETING CONTENT
• EMAIL MARKETING
• BRAND PROMOTION
• PRODUCT PROMOTION CONTENT
• BACK-LINK CREATION
STATUS WITH EMPLOYER:
FREELANCE CONTENT WRITER, FREELANCE SEO CONTENT WRITER, FREELANCE WEB CONTENT WRITER, FREELANCE TECHNICAL CONTENT WRITER, DIGITAL MARKETING SPECIALIST, SEO EXPERT
=====================================================================================
EMPLOYERS:
WEB DEVELOPEMENT COMPANIES SEO-SMO-SMM-DIGITAL MARKTING COMPANIES
ITSM/SOFTWARE SOLUTIONS COMPANIES MANAGEMENT CONSULTANCY COMPANIES
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一比一原版美国加州大学戴维斯分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加州大学戴维斯分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
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BLOOM_June2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_June2024. Balmer Lawrie Online Monthly Bulletin
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link
- 2. What’s the Value of Being Authoritative? What's the value of building authority in an AI content future? How do subject matter expertise and online authority overlap? How does outreach have benefits that go beyond backlinks?
- 3. AI Tools Existed for Years, but ChatGPT… Is the pop star of the AI conversation.
- 4. Poll: Have you tried ChatGPT, Bing’s Chatbot, or another generative AI tool? ● Yes, and I’m actively using AI tools to create content. ● Yes, but I’m not using these tools to create content. ● Not yet, but I plan to soon. ● No, and I don’t plan on using AI content tools.
- 5. 1. Generative AI Is a Fancy Parrot Remember: AI content generators can’t actually think for themselves the same way humans can. The counter to AI content is unique content, that shows expertise and first-hand experience.
- 6. No, Pee-wee.
- 7. When an Answer Isn’t THE Answer… Even Bing mismatched the query and answer here.
- 8. These Articles Don’t Exist. ChatGPT is a language model. It makes stuff up!
- 9. AI Is Already Getting Sloppy. It’s happening all over.
- 10. Where Is “True North”? If you only follow a compass without reference to a map, you will get lost.
- 11. Poll: Who is writing your topical content? ● A team of in-house writers ● An outsourced third-party tool (Textbroker, etc.) ● A content marketing agency ● I write everything myself. ● Other - Let us know in the comments!
- 12. 2. Highlight Quality Authorship. Create detailed author bio pages. Include details in hero images. Add industry credentials (PHD, MD, CCRN, ACRN)
- 13. There’s More “E” To EAT - Experience Example: Just repeating the manufacturer’s description in different words when crafting a product review provides a poor user experience. To combat low-quality SERPs, Google is seeking first-hand experience.
- 14. The Ability To Write ≠ Expertise In most industries, the ability to write is not synonymous with expertise. Research ≠ Experience Inability to spot inaccurate sources Lack of nuance Doesn’t address “downstream” impacts
- 15. Poll: Do you consult with subject matter experts when crafting content? ● Yes, subject matter experts write the content. ● Yes, my team interviews subject matter experts and then writes the content. ● Not yet, but I plan to soon. ● No, and I don’t plan on working with subject matter experts in the future.
- 16. Need Expertise? Ask Questions. Want to build better content? Use outreach to gather expertise.
- 17. Gathering Expertise Through Outreach Consider what your audience actually wants to know. Then, generate 3-10 questions to ask a professional. Example: If you’re writing content about firearms, consider interviewing a firearm instructor to ask questions about range safety and tips to help your readers improve their skills. Bonus: Create a graphic using insights from the professional and encourage them to post it on their website with a link back to your content.
- 18. Social Media Is OPEN for EXPERT Outreach. Observe: Follow trends and use tools to analyze what authorities post about. Participate: Like, favorite, retweet, @, and comment. Engage: @ people referenced in your content. Network: Send that DM, build a relationship, and use your outreach message. Important outreach steps:
- 19. Looking for New Keyword or Content Ideas? Tip: Find allies who are also targeting your audience. Then, look for topics and keywords that overlap.
- 20. 3. Authority Building Value Goes Beyond Links “Compared to non-branded keywords, branded keywords have over 2X higher conversion rates.” –B2B Study: “The Evolving Path of Today’s Tech B2B Customer” Did you know:
- 21. Review GSC for Brand+ Queries. How do people search with your brand? Coupon codes & discounts Related products or topics “Update” / “Latest version” / 1.23 etc. “Scam”/ “Is this a scam” = Reputation problem
- 22. Influencers Unlinked Mentions = Brand Queries
- 23. Visibility & Brand Awareness Impact SEO “Compared to non-branded keywords, branded keywords have over 2x higher conversion rate” --B2B study “The Evolving Path of Today’s Tech B2B Customer”
- 24. Notability > Wikipedia > Knowledge Graph Google uses a knowledge graph to create entities. Your brand/service/product needs to be referenced, cited, and linked in order to be notable enough to get a Wikipedia entry. A knowledge panel becomes part of a brand’s search results.
- 25. Yes, Links… But Also “Mentions” Use HARO & Terkel. Publish unique industry data. Do something distinctive that stands out. Connect with publishers that have significant traffic, not for links but for visibility & mentions. Leverage influencers and industry experts.
- 26. Authoritative Content Gets Cited When you publish unique, relevant, and authoritative content, it gets referenced and cited by others.