Martech Budgets

At any given point of time, marketing leaders are always evaluating, re-evaluating and measuring new marketing processes and martech capabilities in order to try newer ways to boost overall business and marketing ROI. In an evolving B2B…
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An independent research firm included Bloomfire among self-service market and competitive intelligence platforms and the large market presence category in an overview of 22 M&CI vendors. Bloomfire, the leading knowledge…
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Marc Ginsberg, CEO at CallRail talks about the key benefits of call tracking and conversation intelligence capabilities for sales-marketing teams: _________ Welcome to this MarTech Series chat Marc, tell us more about your…
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New research from Moore Kingston Smith assesses the state of marketing technology in 2021/22 across a range of industries. The Martech industry worldwide market figure has been valued at $344.8bn, according to a new report released today…
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AI allows marketers to gain a competitive edge in the marketplace, but in what ways should AI platforms be optimized to further marketing interests faster? Megan Sakakibara, Vice President Marketing at Unbounce shares more: _______…
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PPC campaigns are the need of the hour. Let’s say you invest considerably in your PPC campaigns, but at the same time, have you thought about optimizing those campaigns and making the most of your marketing investments? Some PPC…
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Marketers have been investing relentlessly new Martech trends, and rightly so - A well-planned martech stack helps to holistically understand customer data with the help of integrated platforms and systems. A wholesome customer experience…
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Kevin O' Farrell, Associate Vice President at Analytic Partners shares a few thoughts on the importance of adopting integrated martech stacks to drive ROI in this quick chat while sharing a few B2B marketing best practices: _____ Tell…
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Relationship Marketing Platforms play a crucial part in marketing or sales as these platforms help maintain long-term customer relationships. Maintaining and creating relationships is a crucial aspect of every business, and Relationship…
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Despite all the 2020 marketing budget cuts, every marketer knows how crucial it is to leverage the right marketing technologies to cut through the noise and achieve marketing ROI within a shorter timeframe. The Covid-19 pandemic has had a…
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“I know these unprecedented times are crazy, but we should hop on a call!” The global pandemic wiped out the pre-Covid world of a typical seller. Coffee dates, office drop-bys, after-work drinks, national conferences – every typical face…
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2020 had a huge impact on the way people shop ­– from the items customers added to shopping baskets, to how they chose to buy them. It is an undisputed fact that online is the only channel to have grown in effectiveness during COVID-19,…
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The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalize and re-think their budgets. Whether…
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