MEDIA KIT 2024
NEW OPPORTUNITIES IN 2024 Turfgrass Sod As Agriculture Weed, Insect, and Disease Control TPI Turf Talk Podcast Webinars
Thank you for your interest in supporting TPI. TPI has been promoting the benefits of natural grass for over 50 years and we serve the natural grass needs of homeowners and commercial properties, golf courses, sports fields, equestrian parks, and recreation facilities worldwide. Advertising in Turf News magazine, in our e-newsletter, or on our website provides the support we need to further our mission of promoting the global environmental benefits and use of natural grass through education and research. Collectively, our membership extends across 40 countries and represents the most productive, knowledgeable, informative natural grass sod and seed producers, suppliers, manufacturers, and educators in the natural grass industry. Sign your insertion order by December 31, 2023 to receive your 2% lock in discount! If you wish to sponsor activities and events at the TPI 2024 Education Conference & Field Day please contact Liz Lonsbrough at Liz@TurfgrassSod.org. Thank you again for your support of TPI. I look forward to working with you.
GERI HANNAH
TPI Administration Manager ghannah@TurfgrassSod.org Office: 847.649.5555
TURF NEWS Award Winning Turf News Magazine is the only bi-monthly magazine devoted exclusively to natural grass production for over 40 years. Turf News is for the people involved in growing and selling natural grass. Those who have the authority to make buying decisions read Turf News magazine. TPI Members receive Turf News in print and digital formats so readers can access Turf News on their mobile devices and take the magazine with them wherever they go. Turf News is also hosted online giving TPI the ability to track clicks on your ads throughout each issue. Don't miss this opportunity - the TPI Advertorial. You can submit your own technical two-page Turf News article* that can include advertising on your latest product. *half of the article must be editorial and not advertising a product
TURF NEWS AD SPACE OPTIONS TPI MEMBER NON-MEMBER
Advertorial
$3,675
$4,213
Outside Back Cover*
$3,050
$3,588
Inside Front Cover*
$2,916
$3,448
Inside Back Cover*
$2,816
$3,353
Full Page Ad
$2,411
$2,947
Island Ad
$1,743
$3,586
Half Page Ad
$1,649
$2,160
Quarter Page Ad
$1,119
$1,655
Marketplace
$472
$591
*Premium Positions
TURF NEWS FREQUENCY BENEFITS Discounts for frequent ad placements. FREQUENCY
DISCOUNT
3 times in 12 months 6 times in 12 months 9 times in 12 months 12 times in 12 months
5% 10% 15% 20%
TURF NEWS AGENCY BENEFITS 15% discount off gross billing for recognized advertising agencies. Ads must be received according to exact specification to qualify. Any ad that does not meet these specifications will not receive the agency discount and will be charged production charges to be re-worked by the layout designer.
2024 AD DEADLINES SPACE COMMITMENT
AD MATERIALS
January/February
December 1, 2023
December 8, 2023
March/April
January 24, 2024
January 29, 2024
March 29, 2024
April 5, 2024
July/August
May 31, 2024
June 7, 2024
September/October
July 31, 2024
August 7, 2024
November/December
September 27, 2024
October 4, 2024
May/June
NEW FOR 2024 REVAMPED TPI MEMBERSHIP
DIRECTORY
Redesigned for 2024 - a larger Membership Directory and new options for ad space. Distributed to all TPI members and referenced daily for products and services. The TPI Membership Directory is a listing of all natural grass producers, suppliers, and other members with specific product information for each. An excellent tool for farm owners and industry suppliers. Ad Includes - Company recognition in table of contents advertising index - Logo next to company contact information in the directory - First right of refusal for next year New in 2024 - Meet Your Suppliers Use this space to showcase your company! A 2-page spread with four-color printing to highlight your company or products.
DIRECTORY AD SPACE OPTIONS Inside Front Cover*
$1,837
Inside Back Cover*
$1,837
Back Cover*
$1,837
Meet Your Suppliers: Advertorial - 2 pages
$2,000
New materials must be received by March 1, 2024.
TPI PUBLICATIONS TPI has two stellar publications for sod producers. Now is your chance to support both publications and have your company in front of every TPI member year-round. Choose either our Weed, Insect and Disease Control or Sod As Agriculture publications in various placements - or choose both.
WEED, INSECT, AND DISEASE CONTROL AD SPACE OPTIONS Front Cover
$3,000
Inside Front Cover*
$2,450
Outside Back Cover*
$1,600
Sponsorship of Publication: Platinum
$2,000
Gold
$1,500
Silver
$1,500
SOD AS AGRICULTURE AD SPACE OPTIONS Front Cover
$2,500
Inside Front Cover*
$2,000
Outside Back Cover*
$1,500
INDUSTRY HARVEST E-NEWS TPI is pleased to continue our monthly Industry Harvest e-news blast! This monthly newsletter is sent to more than 3,000 subscribers and features current information about TPI’s upcoming events, new programs and services, government relations and advocacy, informative stories related to the natural grass industry, interesting stories about members, and more! Articles with ads are also accessible from the Industry Harvest News section of TPI’s industry website, thus expanding the reach of YOUR ad! All ads are integrated into TPI content with links to your website or informational PDF.
Industry Harvest E-news Ad Space Options All Industry Harvest E-News ads will remain on TPI’s Industry Harvest page for one full month, in addition to being included in that month’s E-newsletter
Monthly Newsletter Sponsor
Banner Sponsor
Your company is listed as the publication’s sponsor at the top of the Industry Harvest Email with a corresponding ad on the Industry Harvest page on TPI's website.
Your banner ad appears within the Industry Harvest Email between content and on the Industry Harvest page on TPI's website.
Member Rate $1100 per email
Member Rate $700 per email
Sidebar Ad
Your sidebar ad will appear in a side position on the Industry Harvest page on TPI's website Member Rate $600 per email Non-Member Rate $850 per email
Discount for advertisers that have full-page commitments in all six issues of Turf News magazine in the 2024 calendar year.
NEW TPI WEBSITE Grab the attention of potential customers and drive traffic directly to your website!
TPI is proud to offer advertising options for the brand NEW www.TurfgrassSod.org With over 250,000 website views yearly, you have the opportunity to increase your traffic, leads, and sales directly with the TPI audience. All ads are featured on all of TPI's secondary pages.
TPI WEBSITE AD SPACE OPTIONS Leaderboard Ad
TPI MEMBER 1 month- $525
NON-MEMBER 1 month- $725
3 months - $1025
3 months - $1425
Ad Specifications IAB Universal Ad Package Specs 728 x 90 pixels (72 dpi)
50% discount for Turf News Advertisers Discount for advertisers that have commitments in all six issues of Turf News magazine in the 2024 calendar year (marketplace ads excluded)
NEW
DIGITAL
OPPORTUNTIES
TPI Turf Talk Podcast TPI Turf Talk Podcast brings TPI members the latest in the industry in bi-weekly episodes hosted by TPI Executive Director Dr. Casey Reynolds. $7,500 for six months
TPI Webinars Monthly webinars hosted by TPI, taught by you! Want to share your latest products or teach TPI members how you use a tried and true method? Purchase a webinar! We do the promotion. You handle the content $1,500 per webinar
A BOOK REPORT ON 2024 EDITORIAL FEATURES
O OS K T I T L E T U R F N EBW Turf News is proud to bring the most relevant content to our members and the natural grass community six times a year. Here is a closer look at what we will be covering in 2024.
I.
II.
III.
IV.
JANUARY/FEBRUARY MARKETING TIPS AND TECHNIQUES*
MARCH/APRIL TACKLING LABOR ISSUES
MAY /JUNE PROTECTING YOUR INVESTMENTS
JULY/AUGUST ANNUAL SEED & VEGETATIVE STOCK ISSUE
V.
SEPTEMBER/OCTOBER
VI.
NOVEMBER/DECEMBER
Business to Consumer Website & Social Media Brochures & Direct Mailings Signage Community Involvement Advertising via newspaper, radio and/or television
Recruiting Interview Tips Hiring/Firing Procedures Training and Retaining Staff Employment Laws Safety Land, Equipment, Operational Systems & Personnel Insurance Land Use/Sustainability Equipment Upkeep Protection & Storage Operational Backups for Disruptions New Variety Showcase TPI Members Seed/Vegetative Stock Seed/Vegetative Stock Crop Outlook Overview of Cool- & Warm-Season Grasses
TLI Research Findings and Advances How The Lawn Institute Supports the Natural Grass Industry
THE LAWN INSTITUTE RESEARCH UPDATE
ANNUAL EQUIPMENT & PRODUCT BUYER’S GUIDE**
TPI Member Suppliers and Manufacturers Products TPI Member Equipment & Supplies Supplier Contact Listing * Bonus Distribution: 50 Copies for outreach, natural grass-related shows, STMA Conference, and onsite at TPI 2024 International Education Conference and Field Day ** Bonus Distribution: 50 copies for outreach, natural grass-related shows, and onsite at TPI 2025 International Education Conference & Field Day.
TURF NEWS PRODUCTION DETAILS PRODUCTION DEADLINES: Previous ads will be repeated if new ad materials are not received by the ad material deadline. Magazine mailing date is first full week of the publication month. Production Details: - The final trim size is 8.375 x 11.125 in. - All measurements are width x height. - Binding: Magazine is perfect bound. - For Full Page Ads—Do not allow text to go beyond .5 in (1.27 cm) margins. - Bleed size (applies to full page ads only): add 1.25 in (.3175 cm) on all sides you would like to bleed. - Preferred electronic format is a flattened .eps, .tiff or .jpg (NO PDFs) with all text outlined. - Resolution must be at least 300 dpi at full size. - Please DO NOT include crop marks; designers if possible, please change text to outlines. - Color Format: 4 color must be CMYK. - To send Ad Materials for Turf News, upload ad materials to our FTP site: https://insitemodernlitho.com/TPI.
Please contact the TPI office for instructions and username/password.
AD SPECIFICATIONS TURF NEWS FULL PAGE AD 8.375” X 11.125” WITH BLEED 7.6” X 10.5” without bleed. Text and image area must stay within 7.5” x 10.0” Please indicate whether the ad is with or without bleed when submitting artwork. HALF PAGE AD (NO BLEED) 7.125” X 4.85” ISLAND AD (NO BLEED) 4.625” X 7.0” QUARTER PAGE AD (NO BLEED) Horizontal: 7.125” x 2.5” Vertical: 3.54” x 4.61” MARKETPLACE AD (NO BLEED) 3.39” X 1.89”
INDUSTRY HARVEST
TPI MEMBERSHIP DIRECTORY
TPI’s e-News Platform
Ad Specifications: InDesign, PDF, or JPG format
Ad Specifications: 300 dpi – jpg BANNER: 728 x 90 pixels (72 dpi) SIDEBAR: 300 pixels wide
Interior pages - 5.5 in. x 8 in. Inside Front Cover - 5.75 in x 9 in All text and images at least 0.5 in. from left and right sides for the spine and tabs FOUR COLOR ART
AD SPECIFICATIONS WEED, INSECT, and DISEASE CONTROL INSIDE FRONT COVER 8.5” X 11” WITH BLEED OUTSIDE BACK COVER 8.5” X 11” WITH BLEED SPONSORSHIPS Listed on 1st page of the book
SOD AS AGRICULTURE INSIDE FRONT COVER 6" X 9” WITH BLEED OUTSIDE BACK COVER 6" X 9” WITH BLEED OUTSIDE BACK COVER 6" X 9” WITH BLEED
PODCAST 45-minute podcast 13 episodes over six months 30 seconds commercial before each podcast 3 organic mentions of your company in each episode. Your logo with all podcast advertising
WEBINARS 1-hour Webinar TPI will publicize your webinar via TPI email and social media. You have control of the content Emails of each webinar participant
ADDITIONAL DETAILS ADDITIONAL PRODUCTION CHARGES: Resizing, artwork, scanning and other production efforts required to finalize ad, whether made by the Turf News designer and/or printer, will be billed at cost plus 20%, with a minimum $50 charge. SHORT RATES & REBATES Advertisers and advertising agencies are jointly responsible for payment of all insertions. Advertisers who do not fulfill their frequency contract will immediately incur a short rate. All frequency discounts for remainder of commitment will be immediately forfeited. All further commitments will be billed at 1x rate. Final frequency discounts will be adjusted at the end of advertisers above commitment.
CANCELLATION POLICY
PUBLISHER’S COPY PROTECTIVE CLAUSE Advertisers and advertising agencies assume liability
Cancellations or changes to
for all content (including text, representation and
insertion orders must be received in
illustrations) of advertisements printed, and also
writing by the space commitment
assume the responsibility for any resulting claims that
date.
might me be made against the publisher. The publisher reserves the right to reject any advertising
Cancellations or changes made
that is believed not to be in keeping with the
after the space commitment date
publications’ standards. All advertising is accepted
will be billed in full.
on the condition that the advertising agency acts as an “agent” only and the advertiser guarantees payment.
444 E. Roosevelt Road #346 T U RILF 60148 GRASS PRODUCERS INTERNATIONAL Lombard,
HAVE ANY QUESTIONS? DON'T BE SHY!
E-mail ghannah@TurfgrassSod.org or call our office!