REBECCA BRENT
PROFESSIONNEL STYLE AND COLOUR TROPHY ANZ 2023 WINNER
“I
was heavily inspired by Manga and I looked to Japan for a lot of inspiration. I wanted to create a being that was a bit punk, a bit princess and tried to blend it into one little‑unicorn.”
On Monday 21st August 2023, the world’s longest running and most prestigious hair event, L’Oréal Professionnel’s Style & Colour Trophy ANZ, crowned its 2023 winner through a live‑streamed grand finale that saw over 1,200 people tuning in from across the Trans Tasman. Rebecca “Bex” Brent, owner and director of Willis York Salon New Zealand was crowned as this year’s winner, with her Metamorphosis inspired look taking out first place for its response to a brief that encouraged transformation, creativity and freedom of self expression inspired by the Metaverse. Second place was awarded to Alicia Perruzza, colourist and stylist at Circles of Hair in WA, and third place to Chanel Beck, owner of Koko Blaq in WA
Bex has run Willis York Salon in Wellington, NZ for over 16 years, and her manga inspired take on Metamorphosis was visibly emblematic of her dedication and commitment to her craft, and irrefutable love of colour. In a first for the event, Australia and New Zealand became one, with professionals invited to offer limitless hair looks and showcase their unique talents under one umbrella.
Now in its 67th year globally, Style & Colour Trophy recognises the best of the best in hair styling and colouring, and works to shine a spotlight on the industry’s rising stars, turning the best among them into internationally renowned profiles in the world of hair. Celebrating the creativity and skill of hair artistry, the contest brings incredible excitement and energy to the industry, inspiring hairdressers around the world to strive to push the limits of what is possible not only in the salon, but on the world stage. Once again, the iconic competition was available to everyone within the hairdressing industry, no matter their level of expertise or years of experience. This year also saw the in person gala event return after four years, held at The Star Casino, Sydney, with over 400 attendees in person and hundreds tuning into the live stream.
An opportunity that every hairdresser dreams of, Bex’s winning look will be entered into the Style & Colour Trophy Global Semi Final, where the international judges will review all other winners from participating countries across the globe, before selecting their top 6 finalists to compete for the global title in October 2023.
1. Lightened with Blond Studio 8 with Bonder, 30 vol.
2. Highlighted with MajiContrast – 2 parts Red and 1 part Copper and clear / 10.0 + 9 vol.
3. Styled with Rebel Push Up mousse and Air Fix Hairspray.
4. Plus Metal detox oil used throughout the hair.
De Lorenzo has always been an Australian owned and made company, with a rich history that goes back over 80 years.
We develop and manufacture all our products at our headquarters in Silverwater, NSW. Each product is designed to suit Australia’s unique climate and conditions. Our 100% vegan certified Nova360º range offers a complete professional colouring system, allowing you to achieve the full spectrum of colouring from the cleanest of blondes to rich dark hues and every fashion shade in-between.
De Lorenzo provides a world of high performance natural hair colour and supporting haircare products in one complete series.
Infused with Australian native plant extracts, protein complexes and Novabond technology, the results will ensure truer, richer, longer-lasting colour, complete white coverage and unmatched shine and condition.
A truly Australian home grown brand supporting salons with natural and organic beauty.
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ANNUAL
eedback. We live in a world where everyone asks for feedback but nobody wants it. We are often reminded to treat others with kindness yet have created a business culture where feelings are often unconsidered, and the opinion of others reigns supreme.
The customer feedback loop is important for a growing business to maintain consistency and monitor performance. Many say that without a strong customer feedback process your customer service strategy is incomplete.
According to HubSpot, 93 per cent of customers are more likely to make a repeat purchase with companies that offer ‘excellent’ customer service, but what qualifies as excellent customer service in an industry like hairdressing?
The more reviews you have, the easier it is for people to find you online generally, but does the quality of the reviews outweigh the number or does quantity outweigh quality? If looking at basic SEO and marketing metrics, the number is the most influential to how quickly you come up, so do people really focus on the words when looking for a salon or is your website or Instagram page the most important thing? It’s up for debate, but generally your owned media, such as your website, email marketing and your social media pages and channels are the best way to portray and impart you salon aesthetic or competence.
It’s no denying that trust in a lot of businesses is eroding. Customers are impatient, marketing can be expensive, sales are more challenging as consumers are losing trust and doing their own ‘research’ and, to top it all off, the math behind most companies’ acquisition strategies is simply unsustainable. Gaining new clients each week is great, but many services and the way in which we draw them in doesn’t always stand for a long term or high dollar value relationship.
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in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.
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The Internet’s rise three decades ago changed the business landscape more than anyone could have imagined, and now it looks like the Internet itself is changing too. The way we need to engage has fundamentally changed. The rapid spread of misinformation, spam and unreliable websites has made people doubt every piece of information they find online, so when we are creating touch points for connection, make sure it’s that experience from the minute they click on your page, slide into your DMs or reach out to you. Make it an experience that’s authentic and better than anyone else’s.
Every single person you speak to reports sharing a negative experience with a company’s customer service, but politely setting boundaries about what clients can and can’t communicate about or how far they can go with feedback is also important in an industry like hair with so many variables and client anomalies. Firing clients and setting clear boundaries when they are crossed is all part of building the right type of people in your business, across both team and client. Often, it’s those who will complain the most online or to someone else that say the least to your face. These are the ones we need to watch and be very clear on how we let them affect our teams and business.
The number one take away I’d say this month and the number one rule of feedback would be to make sure it’s in real time, it’s instant and that you give clients the chance to speak up at the time. Long winded online reviews or emails is where feedback goes to die, so let’s not take it to heart. Feedback is too often fuelled by ego, a lack of perspective or a one-sided view but let’s try and actively change that on both sides of the fence in business and make it a positive part of our work life.
We’ve also listened to more of your feedback and are thrilled to announce Hair Festival is back for 2024 at a new premium events space - the ICC Sydney on Sunday June 30 and Monday July 1. Mark your diaries now for the best weekend in hair.
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AVEDA AND ANTOINETTE BEENDERS STYLE IRIS VAN HERPENAT AT HAUTE COUTURE WEEK, PARIS HAUTE COUTURE WEEK took to Paris to showcase the very best of fashion as art and Iris van Herpen’s creative showcase was styled by Aveda and the brand’s SVP of Professional Global Artistry, Antoinette Beenders.
The hair look for the show was a curved architectural style that complemented the couturier’s intricately detailed collection for Autumn Winter 2023 to 2024. The collection was inspired by aquatic architecture and futuristic bionic innovations and Antoinette and the Aveda team paired this aesthetic with a sleek and mesmerising look crafted as technical and detailed couture.
“Iris’ fashion is a work of art, and I aimed to craft a hair look that would seamlessly merge with her groundbreaking vision,” Antoinette said. “The couture hair styles drew inspiration from expansive circular architectural designs, so I used an innovative clamping technique to achieve the distinct ridges along the sides,
providing a three-dimensional sensation.”
The team used Aveda’s Botanical Repair BondBuilding Styling Crème to prep, strengthen the hair and protect it from thermal damage, while the brand’s lightweight Botanical Repair Strengthening Overnight Serum was used to repair and add shine, as pivotal to creating the sleek, three-dimensional couture hairstyle. The short hair looks were individually customised by Anotinette using tailored Aveda products to suit their hair, look and brief. The brand’s Volumizing Tonic, Nutriplenish Styling Treatment Foam or Invati Advanced Thickening Foam added body, shine, hydration, soft hold and volume as necessary on a variety of hair types.
Finishing these looks, select models wore intricate custom hair pieces designed by Malakai and Rinaldy Yunardi, which were cleverly attached to the invisible braid. www.aveda.com.au
Photo Credit: Carl Fehresown award-winning global hairdressing education platform, is celebrating 25 years, as spearheaded by the organisation’s founder and lead educator Dario Cotroneo. To mark the occasion, DCI Education is introducing the Hair Heroes Scholarship for 2024, committed to empowering the next generation of exceptional hair professionals.
The Hair Heroes Scholarship celebrates the legacies of past hairdressing legends, including Dennis Langford, Sharon Maher, Frank Burgemeestre and Gino Fossano, honouring their significant contribution to the hair industry. Recipients of this scholarship will be awarded the opportunity to participate in the 2024 DCI Elevate or Mentor program, which are comprised of ten three-hour workshops scheduled on five dates throughout 2024, with a focus on precise cutting techniques. The courses will be held in most national cities. The scholarship holds a value of $2600 and is currently open for entry to hairdressers of all skill levels, via the DCI Education website.
“I’ve seen first-hand how good hair education can transform the lives of a hairdresser, so I am thrilled to be able to help invest and support in the future of our hairdressing industry through the Hair Heroes Scholarship,” Dario said. www.dcieducation.com
THE AUSTRALIAN HAIRDRESSING Council
(AHC) and TAFE NSW have teamed up for a new barber training initiative aimed at upskilling men’s hairdressers in New South Wales. The unique support program allows hair professionals who hold a Certificate III in Hairdressing the opportunity to gain a (SHB30516) Certificate III Barbering qualification through a comprehensive and fully supported program.
This skills gap training is conducted face to face across 16 metropolitan and regional TAFE NSW campuses for one day a week over 10 weeks, with a maximum of 15 students.
The program offers comprehensive support for participants as well as a online community of experienced professionals. Participants also gain access to an exclusive resource library titled ‘H.E.L.P’, which is filled with cutting-edge techniques, industry insights, practical support and barbering trends. The resource is made up for four models – Health, Education, Life Skills and People – and offers a variety of videos, podcasts, documents and links to facilitate this education.
Participants will have regular contact and support from the AHC and have access to the team at HeadHunter Recruitment. The exclusive program is fee-free and fully funded by the NSW and Commonwealth governments, for eligible participants. www.theahc.org.au/project-barber
A NEW COLOUR innovation is available thanks to Matrix, who debuted their Tonal Control offering at events around Australia. The pre-bonded, pre-blended and pre-paired technology takes the complexity out of colour. Offered as an ‘in-between’ service, the option puts clients in the chair for shorter time periods, with less financial investment, but more frequently, while also speaking to lived-in colour trends and ensuring less damage.
The colour technology is comprised of pink, neutral, blue and violet colour palettes that settle into these natural, lived-in tones on a spectrum from silver to bronde, strawberry, platinum and more, in a range that currently offers six tones and a clear option for the ultimate customisation.
The national sessions were led by Mat Johnson of MJ Hair, Sam James of SJ Establishment and Kim Astropalitis of Chroma Hair Studio, with the team also joined by Crissy Dennis of Born Pretty and Tori Walker of B&B Hair Boutique in Brisbane, Stacey Wright of Stacey Wright Hair Design and Brodie Kleesh of Fallachi Hair in Melbourne and Letitia Booth of Letitia Booth Hair in Sydney. The teams showcased the service menu on a series of models, while discussing the business benefits of the new colour range. www.matrixprofessional.com.au
HAIRDRESSING CHARITY
ORGANISATION, Community Hair Project, has partnered with hair extensions brand Base Hair Extensions, which will aid the inspiring philanthropic group’s mission to care for women around Australia who have experienced family violence.
“After meeting the team from Community Hair Project at Hair Festival 2023, we learnt that many domestic violence victims suffer from hair loss, as the result of physical attacks,” said Irene Manyk, Co-director at Base Hair Extensions. “We at Base Hair Extensions understand that hair can be so important to a woman’s confidence, which is why we believe providing hair extensions to Community Hair Project will have a positive impact.”
Community Hair Project has provided over 70,000 free haircuts to those in need since starting in February 2017, operating in 150 locations around the country to help women suffering from family violence and the homeless.
www.basehairextensions.com
CONGRATULATIONS TO THE medallists in the recent National finals for Worldskills, where vocations across the board were assessed and some emerging hairdressers were honoured for their talents.
Well done to gold medal winner and TAFE NSW student Hannah Gerritsen from Illawarra, as well as silver medallist Emily Geard from Tasmania and bronze medallist Tanika Zanghellini from Central VIC. Michael Blazevic from Sydney, Ruby Currie from Melbourne and Ana Catarina Mendonca from Perth received Certificates of Excellence.
The competition was comprised of two women’s colours and cuts, a men’s hair cut without clipper guards into a mullet with a perm and up styles, while being timed.
High school students who are studying hairdressing as part of their schooling also competed under the Vocational Education and Training in Schools (VETIS) platform. In this field, Sophia Gooley from NSW won gold, QLD student Amy Pearson won silver, NSW student Jessica Nieradka won bronze and Louisa Daly from VIC was awarded the Certificate of Excellence. www.worldskills.org.au
THE SOUTH AUSTRALIAN Hair & Beauty Association (SAHBA) has named Marcela Lastra and Merrill Gratton as Co-Presidents for the organisation.
The not-for-profit organisation is run by professional volunteers to elevate the South Australian hair industry, and Marcela and Merrill will now drive that important mission. SAHBA communicates across government entities, industry enterprises, practitioners and students to facilitate multiple facets of the industry, addressing issues on both a local and global scale.
Marcela is the owner of Adelaide’s award-winning Longko Salon and new venture Mr & Ms Salon, and has been a strong advocate for the South Australian hair and barbery industry. Merrill’s experience is as a hair and beauty Education Manager with a background in the VET (Vocational Education and Training) sector and over 29 years of experience as an Education Manager at TAFE SA. Merrill is also in the role of Board Director for SAHBA.
“Education, leadership and an unwavering community connection are paramount, especially as we engage with the vibrant Generation Y and Z, who are essentially responsible for preserving tradition but also leading the way for the hair and beauty industry,” Marcela said. www.sahba.com.au
GHD AMBASSADOR AND beloved Australian singer, songwriter, and actress Jessica Mauboy has been named as the new face of the brand’s latest dynamic tool, the two-in-one air styler titled ghd duet style. Jess has been a brand ambassador from earlier in 2023 and will now promote this revolutionary tool as the face of duet style.
The ghd duet style launched in February as a global first that transforms hair from wet to styled with no heat damage, thanks to breakthrough technology that combines hot air and low temperature heated styling plates for inimitable softness and shine.
Jess has advocated for the tool on social media and is now part of a creative campaign that shows off the power of the tool. Set to the soundtrack of her hit single Right Here Right Now, the campaign is futuristic and tech-inspired, showcasing Jess’ playful personality as her hair is transformed from wet to styled. The tool creates a glossy, sleek final look for Jess, as styled by ghd creative artist and renowned hairdresser Joey Scandizzo. www.ghdhair.com/au
KMS HAVE CONTINUED their partnership with P.E Nation over two collections. First, they styled Living to the Limit, with hair direction by Pat Ryan of Wildlife Hair Sogo. The collection was photographed on the Bondi to Bronte walk in Sydney, and a wet look. a strong ponytail and a natural curl and textured look completed the hair brief.
“With P.E. Nation the hair direction is always hair with movement, texture and a bit of post workout grit. I loved layering the products throughout the shoot, the hair just got better and better as the day went on. The new KMS Curl Up Twisting Style Balm got a workout! Curls drink it up,” Pat said.
Next, KMS worked with P.E Nation and ASICS to style On & Off Court. The tennis inspired capsule editorial included hair direction by Adam Harant of Wildlife Hair Sogo, as photographed in Sydney’s underground train stations and urban thoroughfares to showcase a fast paced aesthetic. Two hair looks offered organic, edgy style.
“KMS has always been about urban style and embracing what makes you unique. We played with the models’ natural texture and curls for a gritty, edgy finish,” Adam said. www.kmshair.com/en-AU
O&M IS BRINGING a full day of education and networking to Carriageworks, Sydney, on November 12, with an event titled Made For Originals.
The day will see attendees check in, grab a coffee and catch up before learning from the brand’s Ambassadors, and then experiencing a Q&A as they enjoy drinks and food. A drinks reception at 5pm will finish the day.
The event will cover the full spectrum of hair education, as led by the brand’s unparalleled experts, delving into topics of lived in blondes, colour correction, transformational colouring, reds and coppers and on trend techniques.
The educators include colour expert, educator and the founder of EdwardsAndCo, Jaye Edwards, who will educate on complex colour concepts such as brunettes, colour correction and timesaving techniques as the founder of and expert in future proof colour. Gold Coast blonde queen Amelia Jane, founder of Milly the Space, will show off skills including how to achieve high impact and lived-in hair, organic beach waves and flawless photography that maximises natural beauty and light. Kim Haberly is a blonde expert and the founder of Boho Blonde Perth. She will share how to create transformative, high-impact colour and how to minimise breakage. Kirsty Anne Sage, founder of James The Salon, will share how to master the art of enhancing hairlines and how to gain
THE AUSTRALIAN HAIRDRESSING Council
(AHC) has announced the appointment of their new Business Operations Manager as Ann-Maree Mason. Ann-Maree is a leader and facilitator with experience across both hair and beauty, making her the ideal fit for the role.
Ann-Maree’s career has covered salon ownership from the age of 22, sales roles and education positions, before advancing to senior management and international roles with major brands such as Goldwell, Redken, Matrix, Pureology, ghd, Showpony and more. Her roles in these companies have ranged from General Manager to Education Manager, National Sales Manager and Global Director of Training. Ann-Maree also held the title of Hair Expo Event Director and directed a national franchise group dedicated to hair and beauty services.
In her decades of experience, Ann-Maree has developed a comprehensive understanding of the industry, and knows how to lead, collaborate and drive business growth. She has educated and worked in eleven countries on six continents, showcasing her impact on business teams, business owners and beauty and hair industry members globally. www.theahc.org.au
insights into the latest creative trends. Becc Snow, the director of Alchemy Salon, will educate on the art of captivating red hues, expert consultations and vibrant coppers.
International hairdressing icon Natalie Anne will host the event. Natalie is renowned as a leading hair artist, social media educator and award-winning hair and digital influencer, as well as the founder of Natalie Anne Salon, who empowers hairdressers and consumers as an industry leader.
O&M founder Jose Bryce Smith, will join the Q&A, inspiring attendees to follow their dreams with her story and experience in building O&M from humble beginnings to the game-changing environmentally aware product range and natural hair colouring system that it is today.
https://madefororiginals.splashthat.com
RESOURCE FOR HAIR PROFESSIONALS: HEAD UP L’ORÉAL PROFESSIONNEL DEBUTED
Head Up, a vital mental health resource for hairdressing professionals on September 14, also known as Are You OK Day.
Head Up aims to provide support to hairdressers who are often in the role of supporting others, themselves. The brand cites stats that hairdressers spend on average 2000 hours a year listening to clients, and that 75 per cent of clients consider a visit to the salon as an act of self-care, as discovered in internal and external research. Research conducted by the brand also indicates that mental health is the most difficult challenge for hairdressers across six countries, and that 65 per cent of hairdressers have experienced anxiety, burnout or depression during their professional career.
The initiative aims to tackle this issue around the core pillar of education. Hosted by Head Up Co-Developers Hayley Jepson and Daniel Mason Jones, the Head Up training is divided into four eight-minute modules around topics of self-care, setting boundaries and mental health at large. By the end of 2023, the ambition is to train 20,000 hair professionals globally, and 100,000 by 2025. The aim in Australia is to start by training 300 hairdressers and amplify the message beyond that. The first module, Head Up Keys, will be available online, through L’Oréal Professionnel’s website, YouTube and on the L’Oréal learning platform, titled ACCESS, providing free training for the hair industry.
The initiative launched with 20 L’Oréal Professionnel artists and head office staff debuting professionally photographed images on social media communicating the Head Up rallying sign- a gesture that means ‘hope’ in sign language, which is also used in yoga to ground oneself. All hair artists are encouraged to share this message on social media, with more awareness campaigns to come.
www.lorealprofessionnel.com.au/head-up
NEW ZEALAND FASHION Week: Kahuria was welcomed back to New Zealand after a three-year hiatus, taking over the Viaduct Events Centre and inspiring in hair, beauty and fashion. Iconic fashion boutique range I Love Ponsonby closed out the week and weekend, showcasing its commercial styles to the public after the mostly industry-exclusive week of shows.
Joico and Guest Artist Felicity Bruce were on hand to support the show, creating both a sleek look with micro braids and a mid-wave with volume and straight ends to complement the collection. The first look spoke to nostalgic noughties trends, with a shiny, straight style and side swept micro braid as a feature. The second look was a structured take on beach waves, which ideally balanced movement and a straight, refined finish.
The creative and wearable looks utilised Joico Heat Hero, Joimist in Firm and Medium, JoiWhip Foam and Weekend Hair Dry Shampoo as hero products. www.joico.com.au
PIIQ DIGITAL, CREATORS of TheHair.App, have named Zoe Appel as the company’s new Chair of the board.
Zoe joins piiq Digital from her role as Investment Director at Marinya Capital, where she played a vital role in shaping the firm’s investment strategy and successfully capitalising on emerging market trends. Her expertise and extensive understanding of finance, capital markets and technology will ensure she is a valuable addition to the piiq team. Zoe will oversee the company’s strategic direction and play a key role in driving innovation and growth.
TheHair.App launched in 2023 as a new B2B SaaS mobile application that utilises AI and other proprietary technologies to enhance client consultation and salon profitability. The tool uses this technology alongside mood boards and surveys to build profiles and recommend products so your clients can purchase tailored regimens. The app saves hairdressers time, raises their funds without the need to hold product stock and elevates client communication. Since launching in February, the app has gone global and rapidly grown, with more than 1000 Australian subscribers and 64 partnered brands. thehair.app
KERASILK TEAMED UP with Rachel Gilbert to style the fashion house’s Spring 23 Collection, titled Perspective. The partnership offers the ideal finish to designs built as understated shapes made bold with intricate detailing, with the collection made for “moments after dark”. Kerasilk National Ambassador Jason Fassbender created a wet look to complement this aesthetic.
“As with the collection, the hair plays with juxtaposition. We wanted to keep the hair look quite wet with a strong edge to offset the high glam event wear. She’s polished rock and roll. Confident and commanding,” he said.
“When I designed Perspective there was a reoccurring theme of modern florals, paired with the deep and moodier colour palette, it felt like an adaption of the Garden of Eden,” added Rachel Gilbert, Founder and Director of the brand. “This season sees a new approach to the particularly feminine pieces we have created in the past. We introduced velvet fabrications on sharp shaped silhouettes. A new direction that translates the power and confidence women feel dressing in Rachel Gilbert.” www.kerasilk.com/en-au
THE 2023 BRITISH Hairdressing Awards have named their finalists, and Australia’s own Nathan Yazbek of Salon Yazbek was nominated in the category of International Collection of the Year. The awards are sponsored by Schwarzkopf Professional and in their 39th year.
The finalists were judged anonymously on Monday 24 July at Epsom Downs Racecourse by over 100 leading hairdressers, in a group that included celebrity stylists, session stylists, salon owners, previous winners and Hall of Fame members, with the winners to be announced at a gala ceremony on November 27 at JW Marriott Grosvenor House London.
As a finalist, Nathan is competing against international pioneers from all around the world, including renowned talents such as Aveda’s Antoinette Beenders. Nathan proudly represents Australia in the category, after recently winning NSW Hairdresser of the Year and BTS Dream Team at the Australian Hair Industry Awards (Creative).
Industry luminaries Darren Ambrose, Richard Ashforth, Errol Douglas, Robert Eaton, Gary Hooker, Mark Leeson, Cos Sakkas and Angelo Seminara will compete for the esteemed British Hairdresser of the Year title, while other talented nominees compete across regions or in disciplines of men’s hair, Avant Garde, teamwork, colour and more.
Congratulations to the finalists, listed in full on Styleicons.
DYSON have announced the upcoming arrival of the Dyson Airstrait™ straightener in 2024. The tool allows hair to be styled from wet to dry with no hot plates and no heat damage.
The tool has been engineered for multiple hair types and promises smoothness, movement and shine, as well as an efficient, fast styling process. The machine has two 1.5mm apertures along the arms of the tool. Airflow is accelerated through those apertures, creating two high-velocity downward blades of air, with a focused jet of air projected at a 45° angle. This directional, downward force straightens the hair as it dries, helping to align the hair strands for smooth and shiny results.
Other features include the Hyperdymium™ motor, which is a Dyson hero technology as ideally light, small and powerful. This technology is complemented by a 13-blade impeller that spins up to 106,000rpm, propelling over 11.9 litres of air through the machine per second to generate up to 3.5kPa of air pressure. The small 27mm motor fits in the handle for ergonomic suitability.
The tool also offers two styling modes of Wet and Dry, and a Cool mode to set the style. The Airstrait™ also has two speed settings, low flow and high flow, as well as a cold shot and root drying mode.
www.dyson.com.au
AWARD-WINNING AND RENOWNED Australian
hairdresser Marie Uva, the director of Uva Salon, has been named as a Color Wow Hair Brand Ambassador. Marie will be showing off her acclaimed skills and education talents with Color Wow’s innovative formulations, joining Australia’s own Jaye Edwards and the brand’s Global Creative Director Chris Appleton in the brand.
Marie is well-known as one of Melbourne’s most indemand hairdressers, with titles such as Australian Colourist of the Year and Victorian Hairdresser of the Year on her mantle. Uva Salon has also been given titles such as Australian Salon of the Year, and local celebrities such as Rebecca Judd, Carrie Bickmore, Delta Goodrem and Kate Waterhouse as notable salon clients. Global icons such as Gigi Hadid, Dua Lipa, Ashley Graham, Lily Allen and Rita Ora as Marie’s session clients.
“I am super excited about this partnership with Color Wow,” Marie said. “I love and endorse every product in the range and am proud to be an Ambassador for the brand. Color Wow is a valuable addition to the Uva Salon family and both the team and clients are obsessed with it.” www.thehaircaregroup.com
REVLON PROFESSIONAL HAS partnered with The Conscious Salon podcast to further its commitment to empowering the salon industry. The brand will be the official sponsor of the podcast, which is hosted by sisters Tessa Pollock and Nicola Pollock, the founders of mindful Melbourne salon, titled aHead.
The podcast has gained a rapid following by delivering empowering and engaging content with a focus on running a conscious, small business. It discusses topics of mindset and culture, as well as providing practical steps towards conscious living, becoming the ideal content offering for salon professionals looking to change their approach and elevate their salon offering in an everevolving beauty industry.
Revlon Professional’s sponsorship will assist in aiding listeners in growing their expertise, as well as helping the podcast promote ethical entrepreneurship, holistic experiences and sustainable solutions. The podcast hopes to facilitate positive change within the beauty industry, with Revlon Professional supporting these important ideals.
www.revlonprofessional.com
AWARD-WINNING EDITORIAL HAIRDRESSER, leading educator and the founder and creative director of Sydney destination salon Intershape Hair, Kobi Bokshish, has been named as a Brand Ambassador for Alfaparf Milano, pairing his decades of industry experience with the luxury brand.
“I’ve worked in hair styling for 30 years, traveling the globe and learning to be the best I can be. I continue to strive for excellence everyday – helping people to look and feel their best is incredibly important. To have a lifelong career in this industry you need to have lifelong passion. For me creativity, professionalism and hard work are the keys to success,” Kobi shared.
Kobi has been hairdressing since the age of 19, when he started the craft in his home country of Israel. His career has soared to bold heights as a salon leader, platform artist, educator and high fashion editorial artist. Kobi has won numerous state, national and global awards for these endeavours and pioneered Intershape Hair for over a decade, becoming a renowned brand representative and industry figure.
www.afaparfmilanopro.com
IN ITS ONGOING partnership with the National Breast Cancer Foundation Australia (NBCF), ghd celebrated the launch of its 2023 Limited Edition Pink Collection with a Pilates class hosted for the media. Held at Body by Berner studio in North Bondi, media and influencers enjoyed coffee, breakfast and a Pilates class, before a panel discussion to reflect on the stories of those affected by breast cancer.
ghd partnered with Aje Athletica to gift guests a pink activewear set ahead of the day. Guests also had the opportunity to experience the soft peach 2023 ghd pink collection at the pop-up ghd Style Bar.
The panel discussion was led by Erin Holland, with Karen Cox, head of marketing of ghd for Australia and New Zealand, CEO of the National Breast Cancer Foundation Cleola Anderiesz, Content Creator Isabella Clarke and Claudia Cataldo, Creative Director at Cataldos Hair Salon, in the discussion.
Renowned hairdresser Claudia shared her personal struggle with breast cancer and spoke about the importance of regular breast checks. Isabella also shared her story, speaking about the importance of taking the time to see a GP and the significance of health coming first as a priority over a busy schedule, which was an important lesson for a room full of influential and busy women. www.ghdhairpro.com.au
OLAPLEX HAS
LAUNCHED its new Volumizing Blow Dry Mist, created to elevate every blowdry both in the salon and at home. The reparative blow-dry mist provides heat protection up to 232°C and offers humidity resistance and a speedier blow-drying time.
The key ingredients in the Volumizing Blow Dry Mist’s vegan formulation include Jackfruit Polysaccharides and advanced polymers for softness, smoothness and body, as well as the brand’s patented OLAPLEX Bond Building Technology™ to repair damaged hair bonds for stronger, healthier-looking hair. Bamboo Extract Lipopeptides protect hair from damage and promote style retention, and Pea Peptides plump and hydrate hair while also providing antioxidant protection to fight free radicals.
The product is proudly nut free, paraben free, phosphate free, phthalate free, sulphate free, vegan, gluten free, cruelty free and suitable for all hair types. www.thehaircaregroup.com
THE UNWRITTEN APP, a ground-breaking free software and retail platform specifically designed to help sole trader hairdressers build profitable businesses, is officially live in both the App Store and Google Play Store. The platform was created by founders Rob Aubin and Hayden Brooks and was in development for three years before launching.
The app allows independent hairdressers to take online bookings, manage their calendar and appointments, send automatic SMS reminders, take payments via card or cash, apply discounts, send refunds, order wholesale products or sell leading partnered professional brands remotely to earn commission, with invoicing and payment done via the app. The platform currently partners with brands such as Cezanne, De Lorenzo, Foil Me, Great Lengths, K18, La Biosthetique, Mon Amie, O&M and Showpony in these endeavours, and has its own Unwritten brand of exclusive retail products
“We want this to be not just a business tool but a holistic Indie community and brains trust that will ultimately help every individual involved build a more streamlined, profitable sole trader business,” Rob said.
“Unwritten is specifically designed to be simple and attractive, but very powerful,” Hayden added. “The interface is approachable and intuitive, and every function we’ve included has a specific purpose that belongs in an Indie’s day-to-day business.”
The platform extends its community to a private Facebook group that offers free sole trader business education, tips, networking, special offers and the space to asks questions about the app. pro.unwritten.hair
O&M PARTNERED WITH renowned fashion brand Zambesi in New Zealand, for New Zealand Fashion Week 2023: Kahuria. Hosted at Park Hyatt Auckland against the backdrop of Tamaki Makaurau’s Viaduct Basin and its surrounding metropolitan landscape, Benjamin James lent his talents as Hair Director of the show.
“Some of the stronger looks we created include a tight pony designed to constrict the hair and expose the neck line. We have a scraped back look to open the face without restricting the hair too much and a very strong centre part with very soft movement to keep the volume down and the silhouette close to the head.”
Prior to this show, O&M partnered with fashion brand STAX for their Season 2 runway show, held at Sydney’s Hordern Pavilion on August 24. Styling a collection titled SECONDLEFT, Co-Owner and Director of Royals Hair and O&M ambassador, Travis Bandiera, created three hair looks for 35 male and female looks.
“The hair is split into 3 different looks, we have a look for short hair, a slick, glass hair look with a middle part and a more natural, lived in style. The third style is a very streamlined look that is lifted at the roots of the hairline, then smoothed and softened towards the back,” Travis said. “We were going for a Bella Hadid model-off-duty look to complement the runway pieces.”
www.originalmineralpro.com
KAO SALON DIVISION hosted the 2023 MBE Leadership Retreat at the 5-star Fiji Marriott Resort Momi Bay from August 13 to 17. The event ushered in 90 salon owners with a Welcome Reception at the resort’s open air Lagoon Lounge.
The conference began with award-winning financial advisor Keynote Speaker Jessica Brady, the co-founder of prolific practices Fox & Hare and Ladies Talk Money. Jessica presented the topic ‘A Wealthy Life: Building Financial Freedom’, which gave advice on growing wealth and avoiding financial mistakes through a seminar and workshop.
The nighttime event was an alfresco Fijian Feast held at the famous North Point, which included custom-made MBE sarongs and entertainment by Gee’d Up.
Dale Beaumont, an award-winning tech entrepreneur and author of 19 best-selling books, kicked off the second day of the conference, educating on ‘14 Amazing Tech Tools to Supercharge your Business Performance and Profits’. Peak Performance and Wellbeing Coach Nam Baldwin also presented, showcasing the ‘Mastering Performance Under Pressure’ session.
The MBE White Party closed out the second day at the resort’s acclaimed Fish Bar, with clifftop views of Momi Bay. Attendees enjoyed a Fijian fire lighting experience, dinner and dancing. On the final day of the retreat, attendees set sail by catamaran to Malamala Beach Club, to enjoy swimming, kayaking, relaxation, sunset cockatails and a luxury dinner, with the full island to themselves.
Kao Salon Division produced most of the conference materials and the MBE sarongs in Fiji to give back to the local community, with delegates also bringing school supplies such as pencils, pencil cases, pens, chalk, glue and coloured paper to donate to Fiji Kids, which is a local organisation run by MBE Member Otto Matousek. www.kaosalondivision.com
RECENTLY, THE HAIR, art and fashion event titled Noise took over Shanghai, as the alternative hair show dynasty inspired abroad through the work of global artists.
The hair show is billed as a nonbranded, non-profit and non-corporate platform that allows creative ideas to flourish, spearheaded by UK hairdresser Richard Ashforth from Saco Hair. Amidst a host of global talents, Australia’s own award-winning, editorial leader Dee Parker Attwood from Wieselmann Salon wowed the crowd with “editorial, clever, highly worked hair”.
Established in 2012 in London, this was Noise’s fourth iteration in Shanghai, with the Chinese event pioneered by long-time friends and collaborators, Richard and Robbie Weijung Liu from Henkel Beauty Care. The event was hosted at KOR, a club venue in Shanghai, and saw teams create and showcase inspiring performances and looks, including heads wrapped in hair bandages, laser lit hairpieces, 1000 hour beaded wigs and much more. The presenters educated on these looks the next day in a more intimate seminar.
Presenters and teams included Richard and Sam Han from Saco International in the UK, Andrey Krupchinsky from the Ukraine, Peter Gray from PG ZOO in the USA, Andy Wong from Eros in Taiwan, Robbie Liu from PROVI in China and Dee’s work representing Australia.
“It’s a collaboration of some of the best in the world given free range to do any hair direction of their choice in a 15 minute show to music,” Dee explained, with this show being her second Noise presentation after Seoul, Korea in 2022. “We are given creative freedom to express ourselves and the only agenda given is to inspire and have fun.”
Dee enlisted Melbourne DJ Paris Wells to mix her music track and had a digital consultant as well. It all amounted to a darker, glamorous showcase, with headlining crystal work and innovative hair designs.
AUSTRALIA’S OWN AND Perth locals Jas Jhally of Jas International and Terrina Brown of Zedz Hair, President and National Fashion Director of Intercoiffure Australia, respectively, were honoured at a three-day Intercoiffure Mondial Conference in Saint Tropez in July.
Terrina was given Knight status, which signifies exceptional service for a minimum of three years. Jas was awarded the prestigious honour of Commander of the Legion of Honour l’Ordre de la Chevalerie, which signifies the status of an existing knight who has made a significant contribution for a further three years or more.
The awards were delivered by Australian member, Grand Cross holder, which is the institution’s highest Intercoiffure honour, and Chancellor, June Wilde. The conference welcomed 400 Intercoiffure members from 17 countries. The 2024 conference is set for Spain, before a centenary celebration in 2025 in Hamburg. www.intercoiffure.com.au
WHITE RIBBON AUSTRALIA is leading the charge in reshaping masculinity and advocating for primary prevention to eliminate violence against women.
Positive Duty is a workplace initiative that aims to actively prevent sexual harassment and discrimination. This approach, prompted by changes in the Sex Discrimination Act 1984, marks a shift from mere reactions to a proactive stance. White Ribbon Australia collaborates with governments and industry bodies to empower workplaces to fulfill their Positive Duty and create equitable environments for all.
Organisations are urged to offer comprehensive support services for victims, including counselling and legal assistance. Promoting awareness of available resources and providing access to external support organisations is key to aiding recovery. White Ribbon Australia’s “Positive Duty Training Package” and “Workplace Accreditation Program” further facilitate the establishment of supportive frameworks.
Employers must prioritise education on preventing sexual harassment and fostering a safe work environment. This involves organising workshops, allocating resources for interactive training, and educating employees about relevant laws and regulations.
A positive workplace culture plays a crucial role in preventing harassment and discrimination. Regular climate surveys help gauge culture health and identify areas for improvement. Engaging men in discussions and campaigns empowers them to actively participate in creating a safe workplace, as do regular assessments and employee feedback.
THE HEINIGER DREAM team of talented men’s hairdressers took to the stage across Brisbane, Melbourne and Sydney from August 27 to 29 to launch the Intergalactic collection of hairdressing tools, in a tour titled When Stars Align. The brand’s Creative team, including Robert Braid, who travelled from abroad to be there, and local legends Jules Tognini and Matt Clarke, cut hair live in all three locations.
The trio combined to create modern hair looks, punk rock aesthetics, long hair looks and classic styles. Robert showcased the precise action of the tools in fades and undercuts, Jules tackled retro-style long hair and Matt presented classic barbery at its finest. MC and the brand’s Creative Director, Rex Silver, introduced the team and explained their journey with the tools. After the group presented their first look, they opened the floor to attendees to try the tools themselves on a second look.
Heiniger are renowned globally for their technology in the sheep shearing, dog grooming and the animal space. This first turn into hair and barbering takes similar principles around power and precision and introduces them into salons. The Intergalactic range of five tools includes the Libertas T Trimmer, Orion, Sirius and Pegasus in Mini and Midi form. www.barberco.com.au/heiniger
Proactive measures in risk assessment and transparency are vital. Regular assessments of potential risk factors for sexual harassment should be conducted, with transparent processes for reporting and addressing complaints, ensuring confidentiality and protection from retaliation. Effective communication of anti-harassment policies and procedures and regular updates on changes promote a safe environment. www.whiteribbon.org.au
ORIBE BROUGHT THEIR luxury sensibilities to day three of New Zealand Fashion Week: Kahuria, complementing Kate Sylvester’s 92 93 collection as it closed out the day. Hair Director Sean Mahoney created two looks, the Modern Knot and Modern Ponytail.
The brand celebrated 30 years as a renowned New Zealand fashion label, which is well known for its timeless, feminine, highquality designs.
“As this is a 30-year milestone for Kate Sylvester, I wanted to create looks that would show what I see a Kate Sylvester girl is,” Sean said. “She is strong, beautiful, feminine and tough so I made this look with the contemporary clean ponytail, the strong twisted knot with ends out and enhanced natural curl patterns. With such great casting and by truly wanting to celebrate everyone’s beautiful and unique textures, we highlight that the Kate Sylvester girl is an individual.” www.thehaircaregroup.com
THE 2023 AUSTRALIAN HAIR FASHION AWARDS DEBUTED THE TALENTED FINALISTS IN THEIR 2023 COMPETITION, WITH THE WINNERS TO BE UNVEILED IN NOVERMBER.
The finalists have been named in the 2023 Australian Hair Fashion Awards (AHFAs) signifying the best of the best in editorial hair.
The finalists were unveiled on social media live on September 17 across creative, state, business and product categories. Over 500,000 viewers tuned in to watch David Mannah and Elli Julia from M Division announce the names.
The platform partners with Dyson and Revlon Professional to honour the hairdressing industry’s brightest stars. The winners will be announced at the 2023 AHFA Gala Night, taking place on November 13 at The Star in Sydney.
Finalists were named in categories ranging from emerging artists, artistic teams, global talent, men’s hair, editorial skills, colour, transformations, education, salons and more. In the product categories, products, tools, colour and design were all highlighted.
In the pinnacle title of Australian Hairdresser Of The Year, Pauline McCabe of Rock Paper Scissors Hair Studio, Stephanie Bellairs of Cabello By Stephanie Bellairs, Lyndal Salmon of BIBA Academy, Karen Bava of Parlour Hair, Bill Tsiknaris of Tsiknaris Hair, Richi Grisillo of Academie Salon, Dee Parker Attwood of Wieselmann and Uros Mikic of Kinky Curly Straight were announced as finalists. For the title of New Zealand Hairdresser Of The Year, Anthony Bayer of Anthony Bayer Hair, Chinney Yeap of Salute Hair And Day Spa, Kylie Hayes of Moha Hairdressing, Majid Joshan of Dharma, Mana Dave of Blaze Hair and Michael Beel of Buoy Salon And Spa are finalists.
Good luck to the finalists.
Image by Bill Tsiknaris Image by Karen BavaHAIRDRESSING’S BIGGEST WEEKEND WILL BE BACK IN 2024 BIGGER AND BETTER THAN EVER, WITH A NEW VENUE AND NEW DATES TO CELEBRATE THE HAIR COMMUNITY AT ITS FULLEST.
After two prolific years congregating the hair industry in 2022 and 2023, Hair Festival will be back for 2024, moving to premium events and entertainment space the International Convention Centre (ICC) in Sydney on Sunday June 30 and Monday July 1, 2024.
“To take Hair Festival to the next level, there is no better venue in Australia. The entire weekend will be happening in one precinct – convenient for everyone. We want to make it easy, affordable and rewarding to be part of,” shared INSTYLE’s managing director Craig Hawtin-Butcher.
The event is created and brought to you by the teams at BHA Media (a subsidiary of The Intermedia Group, publisher of INSTYLE magazine and styleicons.com.au) and supported by the Australian Hair Industry Awards (AHIA) thanks to Mocha Publishing and the Australian Hairdressing Council (AHC), as facilitated by Sandy Chong, CEO of the AHC, and Linda Woodhead, CEO and Founder of Mocha Group. Attendees can expect two full days of Hair Festival’s heralded activities built around core industry concepts of education, innovation, networking and competition, as well the AHC’s Industry Day in Sydney on Friday June 28, the AHC Leadership Summit and Schmoozefest in Sydney on Saturday June 29 and the finale, Australian Hair Industry Awards (Creative) closing out the weekend with a gala event at The Star on Monday night, July 1.
“It’s great to see the industry so united and collaborating to bring this all together – the experience for visitors is going to be outstanding,” Sandy enthused.
Unmissable events through the Hair Festival weekend include the return of the industry’s party of the year, Hair Festival Wonderland, which has delighted the hair industry for two years with installations, drinks, food and dancing, as well as versatile and invigorating Education Sessions, the REALtalk Business Forum dedicated to salon leaders, the Hub centre of brand activity and so much more.
The change in date and venue ushers in a new, exciting era for Hair Festival, as a direct response to feedback across the industry. The new date allows hairdressers to spend the June long weekend more personally, without losing the incomparable Hair Festival experience later in the month, as the ultimate mix of both business and pleasure. The new venue at the state-of-the-art ICC in the heart of Darling Harbour is a dynamic, convenient option for Sydneysiders and interstate and international visitors, alike. Discounted accommodation will be available throughout Darling Harbour to help keep costs down for visitors and, with all elements walkable to one another, visitors can leave the car at home or benefit from extensive parking options on-site and nearby.
“We talked with – and truly listened – to the feedback from industry since Hair Festival 2023 wrapped,” said Hair Festival events and marketing director Renita Collins. “Brands, businesses and visitors told us they love the event and they want to see it grow in the heart of Sydney, and many in the industry want it all to happen on business and family-friendly days outside of public holidays. That’s what the new dates away from the the long public holiday weekend will deliver, along with cheaper accommodation and flights. It’s a win-win all round.”
Holding the heart, passion for the hair industry and sense of community that Hair Festival is created on, but with new details that usher in a brand new, bigger, brighter and better phase, Hair Festival 2024 is set to ignite the industry like never before.
Save the date and start counting down. We’ll see you there!
To find out more and register your interest visit www.hairfestival.com.au
NOVEMBER 12, 2023 | 9:30AM – 7PM AEDT CARRIAGEWORKS
Join us for the ultimate O&M education festival – #madefororiginals. This is more than just a gathering; it’s a masterclass in the art and science of hair colouring, tailored for the true artisans of the craft.
Set across six interactive spaces at the iconic Carriageworks and hosted by the one and only @natalieannehair expect all things education, entertainment, and most of all fun!
Jaye Edwards
Amelia Jane
Kim Haberley
Kirsty Anne Sage
Becc Snow
Lived in Blondes
Colour Correction
Transformational Colouring
On Trend Techniques – Focus Reds and Coppers
THIS IS YOUR OPPORTUNITY TO GET UP CLOSE AND PERSONAL WITH O&M AMBASSADORS AND THE O&M FAMILY
BOOK NOW
WITH O&M AMBASSADORS PLUS FOUNDER –JOSE BRYCE SMITH
THE ANZ L’ORÉAL PROFESSIONNEL STYLE & COLOUR TROPHY MOVED FROM A SEMI-FINAL GALA TO A DYNAMIC FINALS WEEKEND TO DECIDE THE ULTIMATE CHAMPION OF THE METAMORPHOSIS THEME, WRITES SHANNON GUSS.
Following an exhaustive search in this historic platform, the winner in the first ever Australian and New Zealand hub for L’Oréal Professionnel Style & Colour Trophy was announced for 2023 in a live online broadcast.
After a semi-final gala at The Star, Sydney, hosted earlier in August, the eight finalists were flown to Melbourne for a weekend of creativity and mentoring. The eight finalists created an entirely new look based on the dynamic Metamorphosis theme to decide the final winner. The looks for the final rounds showcased the bold, transformative power of the theme, running the gamut of creativity by exploring shape, texture and detail across the spectrum, as well as luminous colour courtesy of the L’Oréal Professionnel iNOA technology.
Congratulations to Rebecca Brent of Willis York in New Zealand who won with a bright pink, long and layered look and is the official ANZ L’Oréal Professionnel Style & Colour Trophy champion for 2023.
“I started to think about creating a meta-verse self. If you could have any style or colour you wanted, what would you do?” Rebecca said when asked about her original look and view on the Metamorphosis theme. “I wanted the image to feel otherworldly and innocent while also having a little nod to rebel punk and princess royalty. I am also obsessed with meta lilac colour backgrounds in the meta-verse so the colour was inspired by that. For my finale look, my original meta-verse girl has a more grown up vibe to her, it’s still ethereal but she’s more sure of who she is becoming.”
Second place was announced as Alicia Perruzza of Circles of Hair in WA, while third place was named as Chanel Beck from Koko Blaq, WA. Alicia’s brunette look has lightened red ends and a hero square shape on top, while Chanel inspired with intricate hair weaving details, soft balayage blonde colour and a unique shape.
“My look for the finals this weekend is definitely Avant Garde,” Chanel said while preparing. “Let’s just say it’s outside the box. I’ve changed the shape of my model’s head to give an alien-like illusion. For the colour, I was inspired by the WA pink sunset sky. She’s beautiful and bold!”
“My look was inspired by shape, square shapes specifically,” Alicia added. “I absolutely love cutting men’s hair and wanted to incorporate the sharp precision of a flat top but still with a feminine edge.”
Announced in a live broadcast aired via L’Oréal ACCESS and marie claire, Australia and New Zealand viewed behind the scenes videos of the finalists creating their look and the incredible before and after transformations. Additionally, L’Oréal Professionnel Education Manager Karen Strano chatted on the couch with the judges, who offered their advice and perspective on this unparalleled opportunity. Last year’s national and global winner Claudia Cataldo and the 2022 global bronze medallist Kelly Manu, as well as leading hairdressers Damien Rinaldo, Daren Borthwick, Adriana Marmino, Sarah Laidlaw and Matt Clements, and Sally Hunwick of marie claire, shared their insights as judges on the night.
The evening also paid tribute to other platform winners. Finalist Fiona Fazzalari of Hair Machine Glenelg won the Audience Award as decided by public voting for her original look. Congratulations to Rebecca, Alicia, Chanel and Fiona, as well as the other talented finalists – Kate Clark of Ink for Hair in Queensland, Amy Gaudie of Urban Chic in Queensland, Rose Cain of Head Studio, WA and Terrina Brown of Zedz Hair, WA – for their immense creativity.
Before the finals weekend, the brand congregated the hair industry at Sydney’s The Star to announce those 2023 Style & Colour Trophy finalists for Australia and New Zealand. The evening was hosted by brand ambassador Ellie Gonsalves.
Throughout the gala event, attendees heard from a range of brand speakers about the significance of the competition format. They also learned about L’Oréal Professionnel’s new brand cause initiative – Head Up, a cause focusing on hair professionals’ mental health by raising awareness and providing free accessible resources made available on L’Oréal ACCESS. Amongst the speakers, the last three global winners, Wendy Gunn, Massimo Tirimacco and Claudia Cataldo, who currently hold a historic international hat-trick for Australia in the international competition, discussed the power of what the title has done for their business and careers.
With those results as fitting motivation, category winners were named throughout the night, and later acknowledged as well in the finals event. Congratulations to the winners in the dynamic new categories. Kate Clark was named as iNOA colour winner, Chanel Beck was the Newcomer winner and state People’s Choice winners were announced as Kate Clark for QLD, Chanel Beck for
WA, Fiona Fazzalari for SA/TAS, Crystal Wood of Wood & Wills for NSW, Prue Taylor of Lady and the Hair for VIC and Mathias Te Moananui of Buoy Salon & Spa for New Zealand.
At the gala, beyond the winner announcement and important speeches, the evening showcased true hair art in the form of four hair shows, which translated the Metamorphosis competition theme in a seasonal lens. Created by the L’Oréal Professionnel ANZ Artistic Team and competition judges, a series of runway shows displayed bold, architectural hair looks pertaining to the seasons, from bright, vivid Summer sunrise hues to foliage, trees and evocative shrubbery resembling the woodlands in Autumn, to florals and pastels, often woven into the hair looks, for Spring, and finishing with dark, brooding ice queens in Winter.
Congratulations to all the artists who created the shows, including Scott Sloan, Jordan Hone, Brodie Lee Tsiknaris, Robert Bava, Rebecca Brent, Sky Srisukpolluck, Peter Thomsen, Mathias Te Moananui, Tiffany Decaux, Melissa Gesualdo, Karen Bava, Damien Rinaldo, Masssimo Tirimacco, Danielle Solier, Jamie Furlan, Adriana Marmino, Sarah Laidlaw, Daren Borthwick, Matt Clements, Joe Cotroneo, Karlie Roberts, Kelly Manu, Claudia Cataldo and Amy Connolly. Beauty looks were led by makeup director Madeleine Tirimacco, with makeup via makeup brand partner, the L’Oréal Luxe Division. Hair extensions were thanks to event partner Amazing Hair Australia.
The night included a red carpet entrance where guests mingled and the semi-finalists were interviewed in front of the media wall, as well as an after party to celebrate the wins of the evening. Guests enjoyed a three-course meal and final performance from musical legend Marcia Hines who ushered in the dancing and frivolities worthy of this sensational night and event at large.
Congratulations to Rebecca, the category winners, the finalists and entrants for propelling creativity through the historic platform. For more information visit www.lorealprofessionnel.com.au
The best in business were named with the Australian Hair Industry Awards (Business) announcing their largest group of finalists ever in 2023. The awards platform is in its historic tenth year, and recognises leading hairdressers, salons, specialist businesses, educators and professional products in this important platform.
The finalists were chosen from a record-breaking group of over 300 entries, with 200 finalists named across 30 extensive categories. The categories range from recognition in care, treat, style and tools for products, to managers, salon owners, team members and whole teams when assessing salons, newcomers, design, marketing, environmental impact, humanitarian impact and customer care, individual educators and organisations, wholesalers and state and national salon businesses. This year also introduced the Best Salon Group category to the fold.
“We are so proud to continue to break records and 2023 is no exception with this year seeing the largest amount of entries we’ve ever had,” shared Mocha Group Owner and Founder Linda
Woodhead. “This is testament to the way the hair industry both values and strives to exceed quality benchmarks, with the calibre of submissions truly phenomenal. These awards shine a light on some of the most important businesses in our local communities.”
The awards are judged by 32 judges consisting of media, PR and business specialists. Award sponsors include Timely, Redken, Kitomba, Sustainable Salons, Excellent Edges, Matrix, Schwarzkopf Professional, Goldwell, L’Oréal Professionnel, Revlon Professional, HairBiz, Shortcuts, DNA, KMS, EVY Professional, Comfortel, Wella Professionals, Hi Lift Professional, Haircare Group, Parlux by Dateline Imports, Alfaparf Milano Professional and De Lorenzo.
THE 2023 AUSTRALIAN MODERN BARBER AWARDS ANNOUNCED THE FINALISTS IN THEIR THIRD YEAR, HERALDING THE LEADING FIGURES IN THE MEN’S HAIR SPACE.
The finalists have been named in the third ever Australian Modern Barber Awards (AMBAs), honouring the best creative and business talent in the evergrowing men’s hair community. The awards platform was launched by Mocha Group in 2021 to fittingly pay tribute to this space. The winners will be named at a gala event in Melbourne on Sunday November 5 at the Plaza Ballroom.
The awards build on the Australian Hair Industry Awards and Australian Beauty Industry Awards portfolio, and consist of 17 categories headlined by the AMBA Australian Modern Barber of the Year, AMBA Australian Modern Barber Business of the Year and the AMBA International Modern Barber of the Year. Other categories focus on men’s products, barbershop design, editorial facets, teamwork and more.
Ampersand Barber Co., Kings Domain Barber Shop in South Yarra, KJ Barbers, New York Barbers and The BarberBar at Broadbeach were nominated for Barber Business of the Year. Dylan Marks, of Boy Barbershop/Barber Academy, Harrison Philpott of Harrison & Co. Barbers, Matt Clarke of Esq. Male Grooming, Ryan Poole also of Esq. Male Grooming, Simon Doyle of Area Studio and Suzi O’Brien of The Studio X were nominated in the title of Australian Modern Barber of the Year. The Hall of Fame and Special Recognition Awards will be announced at the gala event.
The independent judging panel included media, PR and business specialists, international barbering icons and experts in the barbering industry. The awards are sponsored by Heiniger,
American Barber, Babyliss Pro, American Crew, Andis, Depot, JRL, Shortcuts, Excellent Edges, Timely, Comfortel and Wahl. Congratulations to the finalists! See all the finalists on Styleicons. Image by Matt Clarke Image by Dylan MarksTHROUGH THE ARTICULATION OF THE IMAGINATION THAT MEETS NO BOUNDS, WE EMBARKED ON A JOURNEY OF METAMORPHOSIS – THE ART OF TRANSFORMATION THAT WAS GIVEN A BOLD IDENTITY BY L’ORÉAL PROFESSIONNEL STYLE & COLOUR TROPHY AUSTRALIA AND NEW ZEALAND WINNER FOR 2023, REBECCA BRENT. DRAWING ON OTHERWORLDLY IDEAS AND A DASH OF PUNK REBEL, WE UNFURL A COLOURFUL WORLD OF TRANSFORMATIVE POWER.
Styling:
Make
Creative
Hair: Rebecca Brent for L’Oréal Professionnel Style and Colour Trophy Photography: Milos Mlynarik Livia Tassanyi up: Lola Teillet Direction: Cameron PineStylist’s
What is one your proudest hair moments to date?
Definitely winning the first ANZ L’Oréal Professionnel Style & Colour Trophy has to be up there with my proudest hair moments. I hope to next be representing us in Paris on the global stage!
Where do you look for style inspiration?
Style inspiration comes from the weirdest places for me, I am always looking. It might be a word in a song, the colour of a bird or just a cool young street style that can set something off. I also get a lot out of interior and architecture magazines especially with colour trends and textures. I try to stay off the internet as it’s getting harder to not be influenced by your phone’s algorithm, you end up seeing the same things all the time.
APPROACHING A BLANK CANVAS LIKE SHE WAS DESIGNING A METAVERSE FOR HERSELF, REBECCA BRENT IS OBSESSED WITH COLOURS OF PINK AND LILAC AND THE CONTRAST OF VIVID SHAPES AND WET TEXTURES. REBECCA EXPANDED ON HER WINNING L’ORÉAL PROFESSIONNEL STYLE & COLOUR TROPHY ENTRY AND CREATED AN EDITORIAL THAT PUSHED HER IMAGINATION, MASTERED HER WIG WORK AND RESULTED IN A PUNK REBELLION MEETS MERMAID-LIKE DREAM EDITORIAL.
What did you love most about building on your L’Oréal Professionnel Style & Colour Trophy concept for an editorial?
I loved thinking about how I could make hair colour work to somehow tie all the looks together. I enjoyed preparing these hairpieces specially for it. It also pushed me creatively as I don’t normally work with wigs or hair pieces.
How did you blend the theme of Metamorphosis with your vision for combining both wet and dry textures? Metamorphosis is about transformation and so I designed each look to evolve into the next while keeping a vivid reflection of my style. The wet look was used as the blueprint and that merged into slick sides combining dry textures as well.
What are your favourite go-to L’Oréal Professionnel products?
I love Tecni.ART Rebel Push Up Texturising Mousse for hold and shape as it suits all hair types and is super hydrating. I am also obsessed with the Metal Detox range, with the oil being my star product. Hair has never felt so good!
What were some of your favourite styles on the shoot and why? I have a soft spot for the last two styles we shot, to me these are at the core of what the metaverse is like. A fusion of eras with an essence of punk rebellion with the elegance of regal flair. I loved making the colours for these pieces.
Who in the industry inspires you?
Guido Paulo was a huge influence in my original L’Oréal Professionnel Style & Colour Trophy entry and I adore Sam McKnight’s aesthetic.
What motivates you to do what you do daily?
Meditation! Your self-speak is the biggest motivator of all.
What did you love most about the opportunity to style for editorial versus salon work?
Editorial work is so different to your salon day to day. All hairstylists are creatives, so to have the opportunity to explore your ideas, have them photographed by a top photographer using beautiful models as styled by a stylist and make-up artist has motivated me so much. Plus, it makes for good stories for my clients when I get back to the salon! Adventures and meeting like-minded souls fills your cup like no other.
How has L’Oréal Professionnel Style & Colour Trophy helped push your creativity and opened up new opportunities?
I actually went and retrained with a hairdresser in New Zealand to achieve my original entry. The gala was an incredible experience because I was working alongside 25 of Australia and New Zealand’s best hair artists, the energy and inspiration backstage was electric. The finale competition was another push creatively, to come up with a new model and concept and get that up to the level needed to win was all consuming. I met some life-long friends at that event and really gained confidence with my public self. I always push everyone else into the limelight so to then have the INSTYLE shoot the week after was incredible. I feel like I am in my flow at the moment. I am looking forward to keeping this momentum up and pushing my ideas further. L’Oréal Professionnel have really given me so many opportunities over the years and I am very grateful for all of them.
an electric foil machine doing the hard work for you
In a Limited Edition Pink colour, The 24*7 Automatic Foil Machine is the easiest and most reliable way to prepare your foils. It’s fully programmable with a choice of 4 foil lengths, 4 fold options, and a custom length feature. Made in the UK, it reduces wasted foil costs and staff costs on preparation.
For every pink machine sold, Comfortel will donate $100 to the 2023 AHIA Vidal Sassoon Humanitarian of the Year winner. A $10,000 cheque will be presented to the winner’s affiliate charity at the 2023 Australian Hair Industry Awards – Business gala awards night on September 24th, 2023.
HAIRDRESSING’S GOLDEN BOY OF INNOVATION SUCCESSFULLY CARVED OUT A COMPLETELY NEW ERA FOR HAIRDRESSING SALONS IN AUSTRALIA IN JUST TEN YEARS. A DECADE ON AND IN A VERY DIFFERENT HAIRDRESSING LANDSCAPE TO THE BEGINNING, JAYE EDWARDS REFLECTS ON HIS BIGGEST LESSONS AND WHERE NEXT IN A CONTINUALLY DEMANDING INDUSTRY, WRITES CAMERON PINE
It seems like a lot longer ago for some of us, but rewind back to 2012 when Jaye began to envision what his own salon label would look like before opening his first EdwardsAndCo in Sydney’s Surry Hills. One would almost consider ten salons, a brand and an education business to be nothing but a pipedream.
Jaye took a chance on a hybrid business model that was in many ways a first and ahead of its time in Australia and forged ahead with boldness and courage to grow some of Australia’s largest salons, a haircare line, an education brand, a retail store salon concept and even a luxury hotel salon, and that’s just the framework that we’ve seen. There’s a lot more to this vision than meets the eye and, one thing is certain, Jaye’s title as a modernday hairdressing visionary is testament to the sacrifices he’s made and risks he’s taken along the way.
Now alongside clean colour brand O&M as International Ambassador, Jaye continues to share his educational style with the world. He most recently celebrated a real ‘homecoming’ style ten-year birthday celebration and was able to toast such a milestone with beauty media, influencers and some of his nearest and dearest in Melbourne, thanks to the support of his brand partnership with O&M.
Jaye’s celebration night was as much about celebrating him as it was the brand. “I feel people see my brand but not everyone knows me, so spending a night with true friends and industry peers that know me well was very special to me,” he said.
Jaye’s speech was sincere, authentic and tear jerking, for not just him but some of his staff who were in attendance and have stood by Jaye’s side every step of the way, including his PA Inthira Wilby. There were clients in the room who have been with Jaye for ten years, who he says helped make him the person he is today.
With a lot of time in the last five years spent abroad, Jaye’s focus is now just as much on being present in his own salons.
“What I’ve learnt from my time away is that we need, more than ever, to inspire our own and focus on educating our own salons to make sure we continue to be the best we can be ,” Jaye said. “Making sure I’m able to commit the time to making the salon grow and that it’s efficient is part of being there and present in my salons because, despite their ongoing success, they do still better when I am present.”
Jaye admits to making his fair share of mistakes along the way. Back in 2021 Jaye signed an exclusive deal with MECCA but, despite the brand’s initial success, the product, titled Jaye Haircare, has proved a huge learning curve. It’s purely down to the amount of money that you constantly need to throw at a product brand, which could be used to invest in other salons or properties instead.
Additionally, when the MECCA store opened, it was a blow dry bar, which he says was a struggle and a mistake. “I realised I wasn’t putting in the effort to engage and build the right team with the services to match,” he said.
Jaye then decided to lead with a MECCA content creation team and took a small retail store salon from 4K a week to 14. Throughout the journey, there have been other learning experiences.
“Noosa has been really challenging because I didn’t really understand the market – people say you don’t need to if you know your service but I disagree.”
The Byron Bay salon has been equally as challenging from staff to profit compared to some of the other salons in the cities – while overheads might be much higher in city salons they are much more profitable. Despite these location challenges, with
the transient client and holiday surges of places like Noosa and Byron making them a more challenging proposition to turn a profit, they’ve remained consistent.
Jaye also claims that meeting the expectations of a large team is a constant struggle, something he’s tackled by working with one of his friends and mentors, Leesa Smith, on board as CEO.
“Not everyone stays with you forever but a lot of my staff has still been with me from the beginning. In saying that I believe not
“What I’ve learnt from my time away is that we need, more than ever, to inspire our own and focus on educating our own salons to make sure we continue to be the best we can be.”
JAYE EDWARDS
everyone should stay. Some people don’t fit your business anymore or the vision of where the business is going,” Jaye said.
The biggest thing Jaye has taken away in the last 10 years is that it’s important not to become friends with your team. Yes, some will become your friends forever – but they are what he calls ‘situationships’.
“You need to spend time building a strong friendship circle even outside of your business or industry and know when the time is right to let some people go,” he said. “Some team members who are not meeting the requirements that should be met, you can’t keep them on just because they’re your friend.”
Crown Street in the next few years – I think Brisbane has more opportunity than any other city in Australia at the moment, you just have to see how it’s growing. People need to tap into that.”
The new Prahran salon is one of the company’s largest to date, with 306 SQM of salon space that adds to EdwardsAndCo’s significant Melbourne presence.
“I opened my first Melbourne CBD salon more than eight years ago, then my Fitzroy salon in 2019, so the time felt right to finally bring the EdwardsAndCo brand to Melbourne’s South,” Jaye said.
Having rarely aligned to brands beyond his own, Jaye’s partnership with O&M comes from a mutual appreciation of the people around him and the values of a brand that wants to see others succeed and improve their lives.
“I love working for Jose [Bryce Smith] because she believes in people. She wants people to be their best. Apart from the money and the success she just wants everyone to share success,” Jaye said.
In terms of where he sees the biggest growth potential in the next few years, Jaye believes hair extension services show the biggest opportunity for his business. He cites American salons that see over 80 per cent hair extension clients and envisions that potential at home as well. In general, Jaye will go into his next decade of EdwardsAndCo with a focus on internal growth.
“For 2023 my last trip ends in October – I really want to focus on my own salons and not be stretched across as many education classes, as much as they are very rewarding,” he said. “I put so much knowledge and effort into other markets and salons but it’s my name on the door, I’ve realised I want to be more present and help my entire team do better. I can also really see how extensions will continue to transform our businesses. I’m really excited to work with Jadore Hair Extensions in this growth period for us.”
Who would have thought anyone would be able to do ten salons in ten years? Well here and now it’s been done and, despite the current challenging business environment, the salons continue to grow and are led by vision. A vision of a man who is prepared to take risks, put his money where his mouth is, continually evolve and who is willing to make mistakes to learn.
“I truly never imagined EdwardsAndCo would grow into the business that it is today. It honestly blows my mind to think that we did this. I’m often told, like so many other business owners I’m sure, that my expectations are too high or that my dreams are unreasonable,” Jaye said.
There’s no denying Australian salons have a unique skillset in comparison to a lot of other countries in the world and it’s embracing these unique strengths and gaining new ideas from other salons that can be key.
Sydney, Melbourne, Gold Coast, Brisbane, Byron Bay and Noosa – each EdwardsAndCo salon has its unique success and atmosphere. Despite these differences there’s no denying the mothership salon remains as Sydney’s Crown Street salon.
“It’s the busiest salon we have – it’s crazy busy in there but that’s what I love. It’s not for everyone but I feed on that energy.”
The Crown Street salon continues to see upwards of 300 clients a week. It has become the headquarters even though Kippax Street was the first salon, with Kippax Street being much less chaotic and fast-paced.
The Fortitude Valley salon is in a premium location and still stands as one of the most aesthetically pleasing salons of the group. “Brisbane has really moved ahead in recent years and, now being my hometown, my aim is to spend more time there, stop traveling as much and spend more time educating my salon teams,” he said. “Brisbane is without a doubt going to catch up to
“The truth is that my name might be on the door, but none of what has been achieved is possible without every single person, past or presently engaged or employed. I might have the dreams, but my team are the ones that bring them to life. Everyone knows that having a business is a roller coaster, the lows are extremely low and the highs make you feel invincible. One thing I can say is that it’s allowed me to experience intense loyalty that I didn’t know existed,” he continued.
Jaye has always invested in marketing with his PR agent Billy Daniels, something he credits as pivotal to his trajectory. “Billy, thank you for making sure no one ever forgets my name, putting on the best events and for being my hype girl always and agreeing with me even when I know I’m wrong,” he said.
Just like Willy Wonka’s golden ticket, Jaye continues to take everyone with him on his journey of success, admitting that nothing will ever replace the time we invest in our people. With 140 staff and counting, let’s see what the next ten unfolds.
“This milestone isn’t just about ten years of EdwardsAndCo, it’s about ten years of growth, tears and happiness, but most of all being proud and grateful,” Jaye said.
For more information visit www.edwardsandco.com.au
“This milestone isn’t just about ten years of EdwardsAndCo, it’s about ten years of growth, tears and happiness, but most of all being proud and grateful.”
JAYE EDWARDS
Madeeka Hair, situated in Mount Waverly, Victoria, has taken strides to further build on its welcoming, luxury space, with a consistent focus on client needs, tailored services and hair integrity at its core. Founded in 2008, the salon recently underwent a renovation, with salon owner Dee spearheading it all.
The renovation was designed with a warm and calming atmosphere in mind, while also ensuring the space is best utilised and operationally functional. Key design elements include an open space facilitated through floating stations and concealed Tesselgrids in pull-out cupboards for a clean and functional format. The hero element is a mini-salonstyle private room that offers discrete, specialised and luxury capabilities.
“Madeeka’s point of difference is that it has a dedicated private salon space within the salon itself to accommodate multiple clients for a range of services. The minisalon or ‘Dee-luxe Suite’ is used for wedding and bridal hair trials, special events or celebrations, privacy for hair and scalp analysis and treatments, team education or training, religious beliefs or some of our clients book it to feel extra special or just so they can work on their laptop whilst having their hair done,” Dee shared.
In general, the space has been renovated to fully realise Dee’s vision of inclusion and comfort, in line with her values for both her team and clients. Architectural firm Canopy created this aesthetic with that warm salon environment always front of mind. Pivotal elements in this build include timber slats and real plant vines in the basin area to create a private feel that is
still open, with clever joinery allowing for secret trolley storage, merging style and function at every turn. The backroom area and reception area also follow this ethos.
“We drew our inspiration from a minimalist and timeless style, where the functionality and aesthetics are both enduring and unpretentious,” the firm said in their design proposal. “The proposed plan was designed to make way for a soft and open plan space characterised by muted tones, whitewashed walls, a green pastel palette and brushed aluminium accents.”
“Upon entering, visitors are greeted by a welcoming reception and waiting area along with hair stations, including a new central space with individual mirrors and benches,” the proposal continued. “The backroom features a private space for customers to enjoy a quiet and relaxing time during their hair treatment, enhanced by a cozy timber finish, textured paint and modern furniture, creating a spa-like atmosphere.”
Every lavish element has been considered with the client in mind, including details such as a pull-out drawer at each station for clients to house their handbags. Real plants installed and maintained by Frenchams and walls painted with a ‘Haymes limed cement’ style are other features that add an organic feel and showcase extra attention to detail that is central to the salon’s luxury design.
Within this environment, the salon partners with Haircare Group to utilise and retail ranges such as Lakmé, Olaplex and Philip Kinglsey, while also partnering with NAK Hair. The salon also partners with Sustainable Salons, with environmentalism, trichology and true hair care as guiding values and focuses. Madeeka boasts the Aura Smoothing Treatment from Lakmé as a hero treatment. The technology is vegan and healthconscious and offers long-lasting shine, smoothness and frizz reduction, combining all the salon values in one and aiding with both client attraction and retention.
Education is a core facet of Madeeka Hair, ensuring that team members at every level continue to develop their skills through their career. The salon hosts onsite and off-site training and professional development and encourages their whole team to be the best version of themselves, while always keeping team unity and support as a priority. Beyond this team focus, the client is described as “the centre of everything we do, their in-salon experience and how we make them feel is why they come back”.
This mentality is evident in the salon’s commitment to luxury, comfort and service, in their new salon renovation and beyond.
For more information visit www.madeeka.com.au
Sophisticated, stylish and timeless. For the lovers of all things black, designer salon furniture and equipment featuring this elegant, classic colour.
Keep it simple with structural black pieces incorporating natural light textures. The striking contrast creates depth and texture.
AN ICONIC TWO DAY CELEBRATION ON THE HAIRDRESSING CALENDAR, THE ANNUAL HAIRHOUSE CONFERENCE AND AWARDS EVENT 30 YEARS ON CONTINUES TO UNITE THE INDUSTRY, WITH 2023 CELEBRATING A NEW BRAND SLOGAN AND A RECORD YEAR IN SALES. ‘POWERED BY PROFESSIONALS’ IS TESTAMENT TO THEIR CONSTANT TRAJECTORY BOTH INDIVIDUALLY AND COMPANY-WIDE, WRITES CAMERON PINE.
As with each passing year, the tradition of arriving at the Gold Coast’s RACV Royal Pines Resort for many brands and industry partners provides industry leaders and franchisees the chance to decompress and reflect on a new path for growth while prepping for a busy end of year period. The quintessential relaxed location and the opportunity to connect over two days of education, inspiration and business planning, showed just yet again while Hairhouse is a brand that continues to evolve with the times.
After a busy two days of connection and intense buying opportunities for franchises, the Annual Awards night was opened by emcee Clint Paddison. Clint has been a regular on the Hairhouse Awards front for almost a decade and is now too part of the Hairhouse family. The night is one of the few that truly celebrates its long term partners and the unsung heroes that make the brand what it is.
Hairhouse Chairman Ahmed Fahour spoke to the future and general trends in the market – despite rising inflation and interest rates, a significant amount of spending opportunity is still there for the taking.
“At the same time while people are still
struggling with mortgages, people are wealthier and there is a tonne of money being spent on luxuries such as cars and watches. Property prices are actually rising despite these pressures – purely down to the fact there is more money than supply,” Ahmed said.
Technology and ChatGPT are continuing to creep into how we communicate with customers and potential customers. Hairhouse will continue to invest in ways to use technology to bolster their strong serving of long-term and loyal franchisees.
“It may not surprise you to know that nearly $100 billion in the last 12 months was invested in artificial intelligence. It’s going to change everything that we understand about how things are done, especially with how we keep in touch with our customers,” Ahmed said.
“We are going to invest in all three of these areas to create a great customer experience. So that when we do these conferences into the future, they’ll only be bigger and better and more exciting. I want to finish off by saying to you all that while Hairhouse is powered by professionals, don’t assume that those professionals are just human professionals, there will also be non-human professionals and there will be more to see in the coming months and
years in this regard. I do want to thank, from the bottom of my heart, all of the people that made such a huge effort to make 2023 a success,” Ahmed continued.
Ahmed then introduced Emad Nayef, an inspirational leader and Director of Hairhouse group alongside Tony Lattouf and Michael O’Connell. Emad spoke with his typical cheeky insight into what it’s like to lead a business into the future through entrusting the right people and delegation.
“Hairhouse has had a record year of sales and this wouldn’t be possible without all of the departments and franchisees being fully engaged with the brand. When Michael speaks about a record year in sales, that just doesn’t happen magically. So, I’m here today just to say thank you, thank you to all our suppliers, for having a strong relationship and partnership with us for supporting and backing our strategies, and helping us thrive and succeed. Without you, we can’t do any of this and, for me personally, I know I can be relentless, and stubborn, and annoying, but it comes from a really strong place of passion and obsession and the need to always win and thrive and be really successful,” Emad said.
“There are a few of our suppliers that have become more than suppliers and really good friends, and have supported me in some of my unorthodox behaviour and thinking in how we can make Hairhouse better,” he added.
The love in the room was palpable in the homage to suppliers and the Hairhouse team that continues to strive to be better than the previous year. With a focus on services and the income streams of an increasing hair menu plus piercing,
the brand continues to build strong professionals and many have stayed with the brand for decades or more. What Emad refers to as “fulfilling all our promises that we made last year” is proven by the results that the group has achieved over the last three years.
“Michael O’Connell, you’re an outstanding leader and human and our team is a reflection of your leadership to the franchisees. To my favourite people –the team, the staff, the hairdressers, the pierces, the juniors – you do the hardest work of all of us, you collect the stock, you put it away, you deal with customers, some are good, some are grumpy. You make the sales, you put money in our tills, that money that you put in our tills, those sales, they pay all of us, the suppliers, your bosses and us at the office so I want to make it very, very clear that without you we actually can’t exist. You probably could exist without us, but we can’t,” Emad said.
This humble disposition and inclusivity within a close family unit is and will
continue to be the focus of a continually growing and evolving group of salons and stores that make up a significant piece of our industry. By continuing to grow each department together while investing in education and its artists, Hairhouse has continued to buck the trend and grow year on year.
Before heading straight into the awards, Emad welcomed National Operations Manager Nathalie Becker to the stage to prelude a celebration of the brand’s top performers.
“To recognise our top performers, it must come down to the benchmarks and criteria that best support our business strategy and the highest ranking of their KPIs, but it’s also all about the team members and businesses that achieved strong results and have amazing work ethic across retail, salon and piercing,” Nathalie said.
Congratulations to the winners in the Business Recognition Awards. Ipswich and Blacktown won Retail Business of the Year,
and Blacktown also won Salon Business of the Year. Chatswood and Chadstone won Body Piercing of the Year. In individual awards, Lynka Kohn from Ipswich won Apprentice of the Year, Savannah Bignell of Rockhampton won Hairdresser of the Year, Mat Ralston of Albury won Creative Artist of the Year and Batin Germian of Blacktown won Store Manager of the Year. Adam Jones of Northlakes was the Single Franchisee of the Year and Nikki Robson of Helensvale, Ipswich was the Multi Franchisee of the Year. Raj and Sarit Rao and Lynne and Arshad Ali won tenure awards for ten years, Gerhard Herzig and Duane Merchant and Wayne and Cathy Coppen were awarded for 15 years and Mandy Myer, Nic Nayef and were awarded for 20 years.
A lot of people do shift work, so once they get their rosters it’s quite easy for them to be able to plan their week or month and book online with us. Online Booking is absolutely a huge benefit to us and our guests.
Candice Whitehead Founder and Director of The Lounge and Co.
ONLINE BOOKING MAKES IT VERY EASY FOR OUR GUESTS TO BOOK APPOINTMENTS WITH US, EVEN WHEN WE’RE NOT OPEN.
A SERIES OF NATIONAL SESSIONS FROM WAHL EDUCATION IS TAKING OVER AUSTRALIA, KICKING OFF IN QUEENSLAND AND COMING TO A CITY NEAR YOU.
Wahl Education has hit the road with the appropriately named Wahl Education On The Road series. The education series is comprised of a group of talented Wahl educators conducting an education class in their respective base cities. The six-hour sessions include both a Look and Learn component and a hands on workshop so attendees can be inspired by editorial looks and then take the styles back to their own salon.
The series offers barbers and hairdressers the chance to learn, grow, and transform their skills through participating in different Global Cut sessions. Attendees will be educated on topics around Wahl products, tool maintenance, multiple techniques and a full demonstration of the Wahl Global Collection Cuts.
The series kicked off with leading educators Mark Rabone and Anthony Nafatali in Queensland, all day on Monday September 25. The session showcased two different styles from these prolific barbers, teaching the pompadour and fade with design in a truly versatile session. Mark is the Director of Esquire Male Grooming in Brisbane, with career experience of over 30 years and a host of varied barber education credits to his name. Anthony has opened his own barbershop called Our Way Barber Studio in Brisbane, and is a highly sought after
Ambassador and Educator throughout the industry. Together they’ll inspire in a full day of education.
Beyond this session, the tour will head to Sydney with Yuki Kano, Newcastle with Sarah Wall and Melbourne with Ben Kane. Yuki is a leading educator, gender neutral hair artist and award-winning barber, Sarah is a prolific cutting specialist, who
is a significant educator for the brand and Ben is a barbershop owner, national educator and renowned talent in short and long hair disciplines.
Don’t miss this must-attend education opportunity, coming soon to a city near you!
For more information visit www.educationwahlaustralia.com.au
Mark Rabone Anthony NafataliWE SPOKE TO SHARPLINE SCISSORS’ ADRIAN SCHLEMMER ABOUT THE BRAND’S BEGINNINGS, FEATURES AND FUTURE, AND THE JAPANESE TECHNOLOGY THAT DEFINES THE SCISSOR RANGE.
Adrian Schlemmer: In 1989, when I was a much younger man, I was a martial artist and I studied Japanese swordsmanship. I was and still am a Japanese sword collector. My sensei at the time encouraged me to sharpen the dojo’s real practice swords by hand with Japanese whetstones. At the time my flatmate’s sister was a hairdresser and asked me if I could sharpen her scissors for her. I did my best and the next day she asked me to do four more pairs for her salon. So, I started a sharpening business. Within a short time and with the help of my sensei I went to Japan to learn the correct skills. In 1994 with lots of research and some technology acquired from Japan I started making my own high-quality scissors in Surry Hills, Sydney.
IN: WHAT GIVES THE BRAND ITS POINT OF DIFFERENCE?
AS: From the beginning I was only interested in making the very best quality hair cutting scissors and so developed many new ergonomic designs and also new alloys, processes and technologies. In 2002 Sharpline moved manufacturing to Japan to make use of the very best in technology and engineering available there. I have always considered that hair cutting tools should last a lifetime and that cheap tools are not suitable for professional use. My father had taught me that tradesmen
should always use the best tools money could buy. Hair cutting is a trade, an art and a skill that also has wear and tear on your body. Quality tools for the hair cutting craft is my business, keeping customers happy, cutting well and healthy is my reward.
IN: WHAT ARE THE HERO TOOLS IN THE PRODUCT LINE?
AS: Without doubt the Sharpline quantum range of Titanium Nanocarbide Alloy Hair Cutting Scissors is a market leader. This scissor range is also made under licence to many other Japanese scissor brands, most of which are not exported. Only the Sharpline partner factory in Seki City Gifu Japan is capable of engineering this high-quality alloy. For over 20 years no other factory has attained this standard and capability.
IN: WHAT UPCOMING LAUNCHES OR HAPPENINGS CAN YOU TELL US ABOUT?
AS: Sharpline’s new Quantum Kubik range is the scissor for the elite cutter who wants nothing but the best money can buy, featuring the world first technology of custom-made and custom fitted pure Titanium handles, advanced engineering and our famous Titanium Nanocarbide Powder alloy. It’s a joy to use and a pleasure to own these ultimate of hair cutting tools. For more information visit www.scissorworld.com.au
COLOUR LOCK
TREATMENT + UV FILTER
A unique blend of Australian Kakadu Plum Extract, Certified Organic Argan Oil & Australian Natives Ingredients, rich in vitamins and anti-oxidants, provides maximum colour retention and long-lasting radiance.
ü Boosts nutrition
ü Enhances true depth of colour
ü Improves hair quality
A SUITE OF TRANSFORMATIVE SCALP CARE SOLUTIONS AND A TRACKABLE DIGITAL INNOVATION FROM MALIBU C ARE POISED TO IMPROVE CLIENT CONNECTIONS, SHOWCASE THE IMPACT OF PROFESSIONAL SERVICES AND TREAT THE SCALP.
Welcome Head Lab by Malibu C, a bold and dynamic salon treatment series that offers an unprecedented up-close-and-personal look at clients’ scalp, completely transforming our approach to hair and scalp care.
New technology allows hair professionals to show real-time evidence of the before and after effects of the treatment. This is made possible by the new Head Lab Digital Scope, a highpowered, handheld microscopic camera that delivers powerful magnification imagery and connects to a device using the DM WIFI mobile app. Hairdressers can harness this technology to showcase their expertise and the impact of the service to clients, and better diagnose, treat and care for the scalp with Malibu C products.
The Malibu C Head Lab Intro Kit has everything hair professionals need to start this important journey. This is comprised of the Head Lab Digital Scope, two boxes of the Head Lab Crystal Gel XL, the Ultimate Mixing System, Miracle Repair Cooling Menthol in one litre, Un-Doo-Goo Shampoo in one litre and Head Lab window signage to maximise the effects this service can have on your salon.
These products combine to clarify the scalp, remove product build-up and repair damaged hair through nutrient-packed formulas. Components such as soothing menthol invigorates dry scalps, while L-ascorbic acid, working alongside chelators, is the most potent and pure form of vitamin C and deeply removes oxidised minerals, medications and chemicals from the hair and scalp. A savoury and sweet combined aroma of orange zest and vanilla defines the cleansing experience.
The system incorporates a sulphate-free cleansing system, moisture building properties and deeply detoxing capabilities in gentle formulas that improve the hair’s manageability, volume and shine. The inclusion of zinc soothes and conditions the scalp, while antioxidants, plant proteins and bentonite clay aid application, remove build-up and nourish and invigorate the hair and scalp. Before and after the service, the Digital Scope showcases these truly transformative properties.
Launching in the final months of 2023 in Australia, Head Lab’s new salon scalp care system acts as a whole new category for Malibu C. The technology helps hairdressers identify and solve scalp issues, and aids clients in visualising these concerns thanks to dermoscopic imagery in the Digital Scope tool. The technology is ideal for both hairdressers and clients looking for a modern answer to scalp problems. Hairdressers can meticulously record the client’s journey in scalp care, showcasing the benefits of the treatment to elevate customer loyalty and retention. The small Digital Scope device fits comfortably in the hand but offers powerful magnification, with a bright light for exceptional viewing, WiFi connectivity and photo and video capabilities.
“Malibu C solves problems, and the new Head Lab is no different. By solving problems in this new and exciting way, hairdressers are opening the door for clients to experience new services with visual results,” the brand shared.
Malibu C is a USA-based brand that has innovated for close to 40 years. Products are 100 per cent vegan, plant based and formulated without gluten, sulphates, parabens, or sodium chloride, with vitamin-based technologies that are gentle on the hair. The new Head Lab kit harnesses these principles into a trackable, transformative and technology-based wellness solution. Discover Head Lab in 2023.
Head Lab will be launched in an educational webinar in early November, contact education@datelineimports.com.au to register your interest.
For more information visit www.datelineimports.com.au
BELOVED BY A-LISTERS AND CELEBRITY HAIRDRESSERS ALIKE, GLAM SEAMLESS HAIR EXTENSIONS HAS MADE ITS WAY TO AUSTRALIA AND NEW ZEALAND AS A COMPREHENSIVE, TRENDING, VERSATILE AND LUXE HAIR EXTENSIONS OPTION. WE SPOKE TO KYLIE CRUICKSHANK, OF THE RANGE’S AUSTRALIAN AND NEW ZEALAND DISTRIBUTOR K AVENUE HAIR, FOR ALL THE DETAILS.
Glam Seamless Hair Extensions is a new dynamic launch in Australia and New Zealand, distributed by partners K Avenue Hair and offering a luxury solution in the highly untapped extensions market. This distribution process, product and service is poised as a personalised, professional, high-end approach to hair extensions, thanks to the expertise of the Glam Seamless and K Avenue Hair teams.
The brand was founded in 2012 by entrepreneur Alexandra Cristin and has since built a global reputation for its natural-looking clip-in, tape-in, weft, and keratin fusion extensions. The company since partnered with experienced celebrity stylist Priscilla Valles in 2020 to introduce a first to market collection of Custom Blended Extensions, working with Priscilla’s wellknown precise hair extension application methods to further grow the brand.
We spoke to K Avenue Hair’s Kylie Cruickshank to gain more insights into this exciting launch.
INSTYLE: How did your partnership with Glam Seamless Hair Extensions happen?
Kylie Cruickshank: Here’s how it all started! We saw all these A-list celebrities rocking this incredible hair on the red carpet, and we thought ‘we need that!’. We started bringing in small batches to test in our market, and we totally fell in love with the results. We then teamed up with the brand because their hair quality blew us away –seriously, it’s amazing!
IN: What do you love about this brand?
KC: They have over 65 shades and six different methods all in one place, which is a game-changer for the Australian and New Zealand hair scene.
IN: Why will professional hairdressers love this range?
KC: We were tired of juggling multiple suppliers to meet our clients’ needs, depending on their hair type and lifestyle. Glam Seamless brings the best of
everything into one package. The range has the latest shades, cool invisible tapes, root stretch shades, and balayage – it’s all super trendy and up-to-date!
IN: What else are you excited about with this partnership?
KC: We’re stoked about our partnership with celebrity extensionist Priscilla Valles, who’s bringing all the top-quality stuff and the latest styles straight to us pros. For more information visit www.kavenuehair.com.au
SOPHIA HILTON HAS BECOME AN INTERNATIONAL EDUCATION SENSATION SINCE INVESTING HEAVILY INTO TOP QUALITY VIDEOS THAT PAVED THE WAY FOR ONLINE EDUCATION IN HAIRDRESSING THROUGHOUT COVID. WE WERE LUCKY ENOUGH TO CATCH UP WITH ON HER AUSTRALIAN TOUR WITH THE L’ORÉAL PROFESSIONAL PRODUCTS DIVISION TO WITNESS FIRST-HAND HER EMPATHETIC APPROACH THAT PUTS THE INDIVIDUALITY BACK INTO EVERY SALON, WRITES CAMERON PINE
Throughout August and September Sophia travelled throughout Australia with some of the best business boosting tips from her Not Another Academy and Hilton Hundred Education courses. The business now employs a full-time team to manage her global commitments that have changed the landscape of education with honest, empathetic and a relatable approach to the diverse salon landscape. Titled ‘Not Another Marketing Course’, hairdressers and salon owners have received front row insight into the colourful niche Sophia has clients across the world scrambling for – with proven results that show finding your niche is the most powerful tool in marketing.
Not afraid to be bold, go beyond the norm and reach into the reasons why people come back to your salon, Sophia has melded awarded hair colour expertise with an anti-status quo approach to individuality, engagement and a premium environment for her fellow team members.
Building her brand through social media in the beginning, Sophia now uses her network to transfer genuine knowledge and sentiment through education, with her ever-increasing database of salon owners wanting to be just like her – unique, profitable and genuine.
Tackling many important subjects such as the importance of having a holiday from your business and time to reset and restore alone, to how her salon paved the way in becoming gender neutral in 2017, Sophia has changed the way people communicate in a salon environment. Her unique approach has removed the divide between what we’d consider a creative and conservative client and allowed fun to be a currency in business.
“It’s important to continually go back to the DNA and culture of what you’ve created because if it gets too big you can generally lose that a bit. Our team uses Slack to voice note each other and it’s important to create that open environment of communication,” Sophia said.
Sophia’s salon, titled Not Another Salon, in London’s Brick Lane has a large staffroom designed like a 1970s living room with the comforts of home including bookshelves and comfy couches, all part of creating an environment where creative people can thrive and not be cramped.
“I’m happy to make a bit less money and have really happy staff. I think it’s really important to invest in the team environment and not just the client experience. It’s part of what shows people your brand,” Sophia said.
“A lot of the older guys in the coaching realm like to help you with the numbers in business, focusing on numbers with a lack of emotion. They might help with the numbers or have a procedure, but why am I waking up at 2am worrying about something? It’s often an individual and emotional decision that needs some customised solutions. A long-lasting successful business will always be one with an emotional connection to something.”
L’Oréal’s long-standing relationship with Sophia is bolstered by the fact that she enjoys the polish and the professionally executed aesthetic of L’Oréal’s branding. “We blend something wild and fun with something classic at the same time, that’s why our partnership works really well. I quite like the French aesthetic too and their colour has something for everyone,” she shared.
A popular course in Sophia’s mix is called, ‘The Toxic Boss Test’. The five-hour course helps diagnose and bring to the fore strategies to reduce toxicity in the workplace. She even discusses the concept of the mirrorless salon, something she’s injected into parts of her own salon, and just how important diversity is to our industry.
Sophia has also introduced the silent haircut into her salon. “Even if the client is not booking a silent haircut I think it makes them a little more respectful of the energy and how they talk in our environment. There’s sometimes a very emotionally taxing element to the conversations in-salon,” she explained.
Sophia is a strong believer of not following what other’s do and that everything in a business has to make sense back to the core brand.
“Sometimes it’s just one idea from someone else that we can make our own, but whatever it is, it has to be collaborative,” she said. “We’ve essentially been working on how to keep telling the same message across our salon and education but in a brand new way so that everyone truly knows what we stand for. In 2017, we became the first salon in the UK to become gender neutral. In fact, on a Google search, I couldn’t find any others at that time across the world. Of course, there’s always people coming out the
certainly back then wasn’t seen very much,” Sophia said.
Sophia’s salon will service £1000-a-service clients and, if it’s something like fancy dress day at the salon, she’ll be wearing a leotard or something ridiculous and out there.
“Sometimes I think to myself ‘I can’t believe I get paid this much money and wear this outfit’. This is my teenage dream, but we get all types of people in our salon and they trust us. Interestingly enough, even though my company is quite tacky, and quite, I use this expression ‘confidently cheap’, my hair isn’t. I would like the hair to look expensive and I still like polish.”
From social media to a full online business, Sophia admits it is harder to get engagement now and that you can’t just teach social media. You now have to teach comprehensive marketing and creating a campaign.
Sophia has had a social media membership group for seven years called the Hilton 100. She takes on 100 members every summer and 100 every winter in a 12-month programme. They can leave after that if they want, but most of them want to stay, as they create a network of like-minded people. It’s no wonder she says 90 per cent of decisions aren’t made by her, but the whole team in the business. It’s imperative for her to allow each individual to be themselves, as those who are stifled tend to leave.
“When we look at workplace toxicity, the whole point of it is to actually look at self- responsibility. So much finger pointing goes on as a boss, and the finger needs to come back at yourself and look at what responsibility you have for the environment that’s been created,” Sophia said.
Knowing how it feels as a salon owner, Sophia focuses on the emotional side of business, being genuine and the meaning of evolving no judgement policies.
woodwork saying they were, but to do something properly you have to make it an active element in your salon message.”
During a time when a lot of people have held back on investing, Sophia took a leap of faith and invested heavily into videos. When editing for each one cost her £10,000 alone, Sophia knew that, in order to maintain her brand, she had to dig deep and continue to uncover what about her brand drives her, her team and others.
After a big leap of faith after the first year of COVID, Sophia financially doubled the businesses income, making back what she invested, which has enabled her to continue to grow, employ people and even buy an Airbnb in Brighton by the beach – a dream, almost castle-like building.
Sometimes in business we spend the most amount of energy on something that brings the least reward and, in Sophia’s case, the salon is a huge time and energy element but one she sees as essential to her brand.
“It’s not an option not to have my salon. Because if I’m showing you a colour, I want to show you that you can do it in commercial timings. If I’m showing you marketing content, I want to show you that it worked. I don’t really ever want to stand on stage teaching something that I don’t live by. Nine years ago, something that I really wanted to bring forward to the industry is that you can be fun and a bit punk but still professional. I think that’s something
“We didn’t have qualifications to be a salon owner. I made so many mistakes, I didn’t have a clue what I was doing. I wish I could have just done a one-year course to run my business.
My job in my courses is trying to alleviate the pain I went through with other people, and remembering a time when you were just you starting what you do and why – if you keep coming back to it, it gives you the strength to go through.”
“I try and post videos of myself too, which are raw and in-themoment because that’s when people seem to be really listening. That’s what you want, to find your audience when they are most engaged – engagement is the challenge nowadays.”
It’s often misunderstood how just a 12 seater salon has garnered such a global footprint, but all along the way Sophia has continued to break down every element that has helped her be successful and been transparent about it and that’s what people are drawn to. The concept she shared in her marketing course with L’Oréal was mostly about helping attendees uncover their bold facets and their unique aspects of business to use in their own marketing, rather than just give them a blanket approach. This leading lady wants to see more fun and less professional but without losing the respect that comes with professional services – all high-profile salons don’t necessarily need to behave a certain way.
If you ever visit Sophia’s salon in summer, you may just find her salon manager sunbaking out the front of the salon in his speedos. It’s embracing this wild side that people seem happy to pay for.
For more information visit
www.notanothersalon.com
“When we look at workplace toxicity, the whole point of it is to actually look at self- responsibility. So much finger pointing goes on as a boss, and the finger needs to come back at yourself and look at what responsibility you have for the environment that’s been created.”
SOPHIA HILTON
GELLIBN IS A COMPLETELY NEW MONITORING AND STAFF FEEDBACK PLATFORM BUILT FROM AN INHERENT DESIRE TO NURTURE TEAM MEMBERS AND GIVE BACK TO THE CULTURE OF BUSINESS WITH THE MOST POWERFUL GIFT OF ALL – THE PRESENCE OF A FULLY ENGAGED TEAM, WRITES CAMERON PINE
Voulla Fronis is no stranger to staff training. After 12 years at the helm of Headlines Distribution, the distributors of ghd in Queensland through its launch period, and more recently as the owner and director of Earth Markets, Voulla has always prioritised empowering others and building strong businesses through the power of people. Throughout her years in business, Voulla’s accepting and engaging spirit hasn’t gone unnoticed. Fast forward to now and you’ll understand why Gellibn is the next piece of the journey.
Making all kinds of feedback something that every team member, regardless of the structure, can resonate with, Gellibn is designed to unite the team in one place and eliminate ineffective feedback or emotion fuelled feedback that often has little or no clear path for improvement.
Based around a colour scheme of green, yellow and purple, the app in itself is calming and collected, with tiers of ‘you’re doing great’, ‘you’re getting there’ and ‘let’s improve’. Gellibn simplifies feedback and ensures a productive and positive workplace and little room for misundertsanding.
While feedback has often been considered negative, Gellibn turns the notion of feedback on its head. Staff can easily see their strengths and areas to improve in just one swipe of the app, unlike text messages or WhatsApp chats that are proven to bring the vibe down for many.
Almost like a daily reminder or affirmation, Gellibn acts as a motivational resource for many SMEs who don’t always have the budget for big outsourced training or HR firms.
“When you look at purple and the psychology of purple, it’s a comforting colour, it’s about staying calm, it’s a colour of optimisim,” Voulla said. “I purposefully didn’t go for orange and red. I put a lot of thought into that and showed a group of researchers. We set about creating a system that would shift any negative association with colour.”
The main driver with the colour coding is so you can see at a glance where you are with your performance across a number of levels. Without words your areas of competenc are easily understood.
Voulla’s grounded disposition and curiosity for uncovering the why and belief in everyone around her has transferred to a very successful string of businesses from hair, to product, produce and, most importantly, the business of people. For Voulla, the last few years and leading into the launch of Gellibn feels as though she has
come full circle and back to her roots of working with her beloved salon industry, and any small business that relies on the team for the ultimate service and success.
In any business
Voulla has been involved with, her passion draws from the immense satisfaction in being able to develop and train the employees and seeing them achieve their goals before her own, which she sees now can be easily lost, especially in a business like hairdressing. She feels we are so focused on keeping the business afloat that we miss that valuable feedback time with our team.
“I put my vision on paper about two years ago and then took the steps of researching what small to large businesses all have in common and really need for their staff. I invested all my expertise, researched app developers and looked into the psychology behind the usage of the app as well,” Voulla said. “It’s very important that it does what it’s meant to do and serves the practical purpose, but it emotionally makes people feel better.”
With Gellibn, staff reviews become more of a great chance to catch up and talk over all the highs and lows and are less of a confronting process of discovery. Every issue and progress is dealt with in real time. A lot of the time in business the staff member often has a different perception that the salon owner and Gellibn manages the expectations of both sides as it happens.
Via Gellibn what you discuss in staff reviews is actually more positive because they’ve been able to communicate all along the way.
“You’re actually measuring and tracking a better result than if they were to just let things go for six or 12 months, and then all of a sudden you have to have a conversation about all the things that went wrong in the last four months,” Voulla said.
Through her decade long experience with ghd, Voulla
empowered an education and sales team before going on to start Earth Markets. Even though her focus switched across to food retail, the people component in all her stores was essential to the brand’s success.
“It’s one and the same, it’s actually creating this culture in the business where you’re celebrating things, you’re communicating things, everyone is updated. Everyone feels like they’re part of something that they belong to, everyone feels like they know what their expectations are,” Voulla said. “Inducting people into the new culture of the business is quite overwhelming, so if they feel culturally included and things are well set out in the beginning it sort of alleviates that pain.”
Growth opportunities are not visible to every team member but, with Gellibn, the goals and targets are something that everyone can strive for. Beyond just the premium level of motivation the program implores, team members can work to their own personal development plan.
Whether it’s an untidy workstation that needs a little more tweaking or something more aligned to the business of time and money, Gellibn is as involved as you want it to be in the process of what gets us out of bed every morning such as great daily team affirmations or more detailed targets and benefits for the entire team to reach.
“It’s inclusive, but can also be done privately so that it’s doesn’t interfere with the rest of the team,” Voulla said.
It’s as simple as selecting a private chat thread or integrating group feedback to a more private conversation that gives everyone the peace of mind to refer back to whenever they may need.
Gellibn goes well beyond the traditional HR process and almost acts as a legal aid, because all the chat is in the one place and there’s less room for accusatory texts or situations where words can be misconstrued. This is often a clunky and unregulated process for many small businesses and Gellibn takes the guess work and anxiety our of staff management while boosting the sentiment around mental health.
If you were wondering about the name and where it came from, anyone that knows Voulla knows that family is her priority, so fostering this healthy communicative relationship with her daughter is close to her heart. It was her 8 year old Chloe that actually came up with the name.
While at first Voulla admits it didn’t seem right, the more she reflected on the DNA of the app, the more she realised the name leaves a team and family legacy that Voulla has worked so hard to build in every business and within her home.
“It doesn’t need to be a complex HR system, it has to be something that is actually so simple and effective. We often complicate things for no reason. Sometimes when someone leaves it’s too late but you can prevent them from leaving if they know where they stand much earlier on,” she said.
Voulla worked in three salons in her career including training people in Korea and beyond, so her understanding of hair salons goes much deeper than just the business level.
“I trained people who are now very successful in their field and this gives me a great sense of reward, but I did it intuitively without an app. I just did it based on nurturing them and giving them feedback on the good and where to improve as often as I could.”
When Voulla started her distribution business, she took the same approach with sales staff and everyone that built the brand to great success.
“I trained them on the go, I gave them feedback on the go, but I nurtured them as much as I could
in real time all the way through. I used to tell them what my expectations are, I used to communicate the expectations, and I used to measure those expectations. Now, when I started to think about what the app was actually capable of, I started helping out other businesses to achieve the same thing.”
There are other staff management apps out there but few that streamline and categorise feedback outside of a thread or feed. The way to look at Gellibn is that it’s not just about an app for business, it’s something that emotionally makes people feel better, in a time where emotions are at an all-time high and one of the biggest threats to the consistency of business.
The current app for Gellibn is really just the beginning and there’s a journey ahead that will only make the Gellibn community bigger and stronger.
“I think the way the app is shaped will come down a lot to the end users. As people use it and gain success in their business, we will continue to listen, after all that’s what Gellibn is all about.”
A finger on the pulse in life and in business, Voulla explains that we have so much data driven information available to us, but we can’t really look at an improvement or emotion that’s witnessed by a human. That divide is bridged with a system like Gellibn. Considering that a direct line of communication does not come naturally to most people, the guess work is taken out and those that fear confrontation will flourish.
“It takes me back to when I was a kid, we’d receive a jellybean for doing something good. Now as adult’s it’s only fair that the same notion is setting the standard for an elevated way of business for everyone. Why wait six months or more to create a framework for feedback and performance review when in less than six minutes every team member can see where they stand day after day, feel rewarded instantly and keep growing?”
On that note, I’m craving some Gellibn in my life. For more information visit www.gellibn.com
Being a part of The Mane Event Hair Awards was such an amazing experience that allowed me to step out of my comfort zone and push myself creatively. It was so much fun bringing this look together with my model Laura. We spent one day prepping and colouring the hair and another in a studio collaborating with the creative team behind the shot including a photographer and make up artist.
I was inspired to create something that was both edgy yet effortless. Although I wanted to achieve something on trend, it was important to me to put my own unique twist on it. I am so happy with how the look turned out and look forward to more creative content days in the future.
@loe.hair
2024 Entries are already open! Unlock your colour and styling creativity with CPR and The Circle's industry hair awards.
The Mane Event is an opportunity to gain exposure within the industry while showcasing your talents. All salons are welcome to enter the awards as long as CPR Colour and Haircare is exclusively used to create the total look entry. Entries for 2024 are now open and will be accepted until midnight on 30th April 2024. The winner will be selected by a judging panel of industry leaders, and announced at the CPR Hair Party on Saturday the 29th June 2024.
So what are we looking for in a winning shot?
The Mane Event is all about showcasing your creative flair and talent. The judging panel will be looking at the combination of the colour, cut and styling techniques along with the overall creativity, and professionalism of the final image.
Don't miss out on this exciting opportunity to showcase your creative flair and talent, and be in the running for some fantastic prizes!
The winner of The Mane Event will receive;
• $1,000 prize money from CPR Hair
• $2,000 CPR Colour and Haircare package
• A full-page feature in The Circle magazine
• Feature in INSTYLE Hair magazine
• A creative photoshoot with CPR
• A chance to become CPR’s next ambassador
Scan to learn more
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Even in a corporate world, you don’t have to be boring or conservative. I would cut the hair into a shorter chinlength bob with a face-framing fringe and I would break up the ends to create a choppy, textured finish. This would frame the model’s face a bit and give the hair more movement. You could wear it more polished or spray in some texturising spray for a fun lived in look. Colourwise, I love the warmer tones for autumn. I love the Revlon Professional Color Excel Gloss, because it adds shine to hair and leaves the hair feeling and looking healthier than before you put it on. As the hair is already blonde I would use equal parts of .342 and .435 to create a soft warm peach colour. This can add some colour and warmth to her skin while staying ‘in the square’ of the corporate world. I am not big on overloading the hair with too many products but I do emphasise looking after your hair when using hot tools or hairdryers. I love the Style Master Lissaver, the Unique 1 Treatment and the Style Master Restart as a texture spray. The clothing isn’t really my style, I like bits and pieces of the outfit on their own but not together. The outfit just doesn’t seem cohesive with too many textures and patterns. To me, there is nothing better than an oversized suit. I love the big wide pants that are out now and I have to say I love the flowy materials. Monotone and neutral colours are also a definite yes, there’s nothing wrong with a sleek simple suit though. However, of course, as I am a hairdresser, why not make the hair the star of the show?
I love this jacket. It is giving me modern ‘Penny Lane’ vibes. For an alternative look, I would take her hair to a level 8-9 pastel peach copper blonde to create contrast and make the colour pop against her tanned glowing skin, for a more sun-kissed underground Byron Bay winter look. I would use Original Mineral’s new Charcoal Powder lighter with nine levels of lift to create this transformative look, followed by O&M’s CØR.COLOR to inject this pigment, finishing off with their clean liquid gloss to enhance shine and condition. I think that it would lift the image and make the look come alive. I would then style this baby into a mediumheight slick back bun showing off her cheekbones and jawline. The products I would use would be the lemongrass oil Q Volume Foam by Qaba to create that sleek wet look, mixed with their polish. The smells are just to die for and they are a holistic Australianowned and made brand. Also, let’s lighten the model’s eyebrows and style them very feathered in an upward direction with brow lamination. I love the jacket and love the pants, I would just change the black crop and briefs to an emerald green colour and add some big retro brown clear lensed Gucci sunnies paired with a Jacquemus Le Bisou bag in orange. Stunning!
WHAT’S YOUR ROOM SERVICE ORDER?
If I’m hungry after a big day for L’Oréal Australia on the road I may be tempted to order a club sandwich.
CHOOSE ANYONE IN THE WORLD TO HAVE DINNER WITH AND PICK THE MENU.
Elon Musk. Entree: Ravioli. Main: Slow roasted lamb shoulder with roasted potatoes and green beans. Dessert: My wife’s rolled pavlova. Wine: Nick O’Leary Bolaro Shiraz.
WHAT IS YOUR SECRET TALENT?
Disappearing home when friends want to stay out late.
WHAT ARE YOU WORKING ON MASTERING?
Being a better human being and ensuring when it is my time to checkout I’ve left a positive impact on those in my life and left something behind for the hairdressing industry.
WHO DO YOU TRUST TO DO YOUR HAIR?
Anyone in the talented Team at Axis Salon in Canberra if they aren’t too busy, but my brother Ben Tuita from BOY + CO in Canberra is one of the most talented men’s hairdressers I’ve ever had cut my hair.
WHO WAS YOUR FIRST CELEBRITY CRUSH?
Michelle Pfeiffer. Funnily enough my wife and her look like they could be sisters, which is not something I realised until many years after we got together. I guess I have a type.
WHAT ARE YOUR THREE NON-NEGOTIABLES IN LIFE? Integrity, loyalty and humility.
WHAT IS YOUR SCENT OF CHOICE?
Chanel Bleu up until I tried YSL L’Homme. Now I switch between the two.
WHAT’S YOUR PET PEEVE?
People complaining that they are tired and those who sit in the right hand lane on a highway.
WHAT WOULD YOU LIKE TO SEE MORE OF IN THE HAIR INDUSTRY?
I’d like to see more young people complete their Year 12 and strive for the best possible result and then consider hairdressing as a career path. It’s such a rewarding career with many different paths, the remuneration potential is up there with most professions nowadays.
WHAT WOULD YOU CONSIDER A LOST ART?
Handwriting, with everyone typing most correspondence even signing my name feels foreign these days.
WHAT IS YOUR GO-TO KARAOKE SONG?
Ne-Yo for sure, but I can’t say I’ve ever done karaoke. I did, on one occasion at a Matrix Australia conference after a couple of drinks, grab the microphone and hurt some ear drums. It won’t happen again, I promise.
WHAT IS YOUR DRINK OF CHOICE?
Morning coffee, and these days for alcohol, a Shiraz with Sunday lunch.
WHAT HAVE YOU MOST RECENTLY BINGE WATCHED?
I pretty much float between sitcoms that I’ve seen over and over. Most recently I’ve been binging It’s Always Sunny in Philadelphia.
WHAT ARE YOUR FAVOURITE PRODUCTS AND TOOLS TO USE IN THE SALON?
At the moment my favourite product is still the American Crew Matte Clay Spray, but I’m also a big fan of Firm Hold Gel by American Crew.
WHAT IS YOUR GO-TO FASHION ITEM YOU CAN’T LIVE WITHOUT?
I’m a sucker for a lot of jewellery. I love wearing a lot of rings and necklaces.
WHAT IS THE FIRST ITEM YOU WOULD GRAB IF THE FIRE ALARM WENT OFF?
The first item is definitely the dog, if he counts as an item!
ARE YOU MORE OF A CAT OR DOG PERSON?
I’m a fan of all fury creatures; dogs, cats, possums, I like them all.
WHAT’S THE FIRST THING YOU WOULD DO IF YOU WON THE LOTTERY?
If I won the lottery I would be on the first plane out of here, and you wouldn’t see me for at least two years.
IF YOU COULD CHOOSE ANYWHERE IN THE WORLD TO LIVE WHERE WOULD IT BE AND WHY?
If I could live anywhere it would have to be Berlin. I love that city, it’s a true artists’ city, so alternative with its music, fashion and art.
ARE YOU A BETTER LISTENER OR TALKER?
I’m more of a talker. Probably too much.
WHAT WAS YOUR FIRST EVER JOB?
I was an underwater ceramics specialist (dish pig) at a local pub.
DOES SOCIAL MEDIA MAKE YOU BETTER OR WORSE?
I’m a bit of a ‘tech-phobe’ so not the best with socials.
WHAT IS YOUR FAVOURITE THING ABOUT WORKING IN THE INDUSTRY?
The creativity, and chatting with all the lads in the shop.
IF YOU COULD TRAVEL BACK IN TIME, WHAT YEAR WOULD YOU GO TO?
Can I go back in time and prevent COVID? I’d like it if we could all get those two years back.
Credits:
Photography: Brandee Meier
Concept and product curation: Ariana Pezeshki
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ALFAPARF MILANO IS RENEWING THEIR RENOWNED PERMANENT COLOUR LINE WITH NEW PATENTED TECHNOLOGY AND HAIR HEALTH AS THE ULTIMATE PRIORITY.
Welcome an updated permanent colour line from Italian haircare brand ALFAPARF MILANO. The evolution of this iconic range caters to clients who are increasingly aware and searching for products that focus on hair health and protect from external aggressors. New, improving technologies meet these needs, unveiling as the upgraded Evolution of The Color formula, as built in the brand’s flagship R&D laboratory
The modern colour line protects hair from pollution, blue light and UV rays, which are among the major causes of dullness, increased tendency to breakage and yellowing in hair. The evolution ensures comprehensive colour protection, greater colour longevity and radiance. Blue Light Protection, Anti–Pollution and a UV Protection System guard against the colour loss, damage and unwanted effects of these aggressors.
The formula also boasts 100 per cent grey hair coverage, up to three levels of lightening and maximum hair care. It’s PPD free, contains hyaluronic acid and is centred on innovative Patented Color Guard Technology. This emulsifying complex helps to create even distribution of the product and improves colour deposit on the hair, for extended longevity and greater shine.
The new formula has a Bonding Performance that creates a protective film
on the hair during the colour service. As such, the formula works to achieve excellent colour retention even after repeated thermal styling, less fade even after continuous blue light exposure, increased combability and great colour protection from UV rays. Users
can also expect colour uniformity with a very even distribution result, brighter colour, amplified shine and the ability to save water thanks to lower consumption during rinsing.
The launch also incorporates updated packaging and a vegan formula, with 119 natural and high-fashion shades comprising the range. Editorially, the collection looks were created in collaboration with the Global Creative Director of Alfaparf Milano Professional, Rudy Mostarda, in the Love Your Evolution campaign and the New Cut & Color Collection. This inspires and educates on new cut and colours techniques that can then be created in salon.
Speaking to ALFAPARF MILANO’s trend-based and innovative approach to luxury Italian hair technology, this newly launched line puts quality, protection and creativity in focus. For more information visit www.alfaparfmilanopro.com
BaBylissPRO’s heralded Barberology line of tools is welcoming new launches in the last months of 2023, with a versatile suite of unique innovations set to change the industry. The launch looks to fill market gaps, meet industry needs and elevate the barber craft as a whole.
The LithiumFX Clipper and Trimmer are known as ‘chameleon’ tools that suit all needs, as a compact, comfortable, powerful and versatile offering. The all-rounder tools are durable and boast a sharp blade for precise cutting, with a long battery life for extended cordless use. Professionals can expect a comfortable, ergonomic grip design for ease of handling, flexible cord and cordless capabilities, and a new 5-Detent Taper Control that now extends up to 4.2mm and includes Taper Control Lengths. Additional features include a Long-Life Ball Bearing DC Motor at 6,800 RPM, eight comb attachments and a LED low battery indicator. The Clipper has a Zero Gap Adjustable Gold Titanium Wedge Blade, while the Trimmer has a Standard-Tooth Gold Titanium T-Blade with a 360-degree view.
The FX3 Clipper, Trimmer and Shaver are the brand’s reimagining of classic tools, with old school BaBylissPRO style for the modern barber. This collection features advanced hightorque engines, ultra-sleek ergonomic European housings and an exclusive embedded carbon texture grip surface combining peak power, design and cutting performance. The Clipper has a Titanium Carbon-Nitride Ultra-Thin Fade Blade and is powered by a new High-Efficiency and Torque Brushless Engine. It boasts five hours of runtime, has a 5-Detent Locking Quick Taper with eight comb attachments, a hanging hook and a hanging strap. The Trimmer has a Titanium Carbon-Nitride Standard-Tooth Ultra-Thin T-Blade, an ultra-thin ergonomic design, a four stage LED battery indicator for four hours of run time, a 7,200 RPM motor, with a lithium polymer battery and a 360-degree exposed blade. The Shaver includes features such as the auto shutoff cover, hypoallergenic gold-coloured titanium foils with an offset double foil system, a Lithium-Ion battery, a 10,000 RPM high-speed rotary engine, cord and cordless capabilities and three hours of run time.
The LoPROFX Clipper Red and LoPROFX Clipper Blue will be launched as Special 2023 Influencer Editions, featuring artists
Van Da Goat and Nicole Renae, respectively. Instagram sensation Van Da Goat (@vandagoat) is a Philadelphia native with 25 years of industry experience, known for his precision artistry. Nicole Renae (@_nicolerenae) is an award-winning West Coast American barber who is beloved on Instagram and TikTok, well known for her bold persona and creative cutting techniques. These two iconic Influencer-edition tools offer an Ultra-Low Profile Metal Shield Cover, a 6,800 RPM and 13,600 SPM High-Performance and HighTorque Brushless Motor, a Lithium-Ion battery with cord and cordless capabilities, a Zero-Gap Adjustable Black Graphite Fade Blade and dual voltage.
Another launch is the BarberSonic Professional Disinfectant Solution Box, a first to market barber disinfectant solution box with sonic vibrations. This innovation includes an automatic on and off cleaning cycle that is automatically activated when the box is closed, dual soaking compartments specifically designed to hold shears, combs, guards and blades and a removable guard tray made to hold eight guards in disinfectant solution. Sonic Vibrations release dirt, hair, grime and other foreign particles while an LED Light illuminates solution during the cleaning cycle. An automatic Spring Lock secures the lid during the cleaning cycle, and the tool also offers cord and cordless capabilities.
Finally, the SnapFX High Capacity BOOST+ Battery is launching with 30 per cent more power than its predecessor, offering a replacement battery that ensures uninterrupted performance from the BaBylissPRO SnapFX Clipper or Trimmer.
Harnessing half a century’s worth of tools experience into these new launches, BaBylissPRO is passionate about the future of barbering, and is delivering the next generation of expectedly high-performance, innovative, luxury tools in the men’s hair space. Unleash your barbering capabilities with these new launches.
For more information visit www.datelineimports.com.au
A NEW LINE OF LAUNCHES FROM BABYLISSPRO UNLOCKS THE TRUE POTENTIAL IN MEN’S HAIR.
BEAUTIFECT BEAUTY BOX Luxury Vanity Case www.beautifect.com
RARE BEAUTY All Of The Above Weightless Eyeshadow Sticks www.sephora.com.au
CAUDALÍE Moisturizing Fig Body Oil Elixir www.en.caudalie.com
SISLEY Ecological Compound Advanced Formula www.sisley-paris.com.au
OPI Zodiac Collection in Feelin’ Libra-ted, Gemini and I and The Leo-nly One - www.myer.com.au
BABOR Cosmetics Australia Soothing Toner 1800 139 139
SUNDAY RILEY B3 Nice 10% Niacinamide Serum www.mecca.com.au
LA PRAIRIE Skin Caviar Liquid Lift, Harmony L’extrait and Luxe Eye Cream - www.davidjones.com
LA MER The Eye Concentrate and The Moisturizing Soft Cream - www.davidjones.com
CHARLOTTE TILBURY Beauty Light Wands Disney 100 Edition in Pink Gold and Spotlight www.mecca.com.au
Credits: Photography: Brandee Meier Concept and product curation: Ariana PezeshkiDMK Transgenisis Cream www.advancedcosmeceuticals.com.au
CREED Spring Flower - www.creedperfume.com.au
SISLEY Les Eaux Rêvée d’Hubert www.sisley-paris.com.au
TOM FORD Café Rose Eau de Parfum and Liquid Lip in 121 Lark - www.davidjones.com.au
MONCLER Le Cedre Bleu Candle www.davidjones.com.au
SKINCEUTICALS Emollience Hydrating Moisturizer www.skinceuticals.com.au
CHARLOTTE TILBURY X DISNEY 100 Charlotte’s Magic Cream Limited-Edition Moisturiser www.mecca.com.au
Weleda’s Skin Food range has expanded with a face-specific, vegan skincare line that harnesses the plant goodness of five Skin Food key ingredients: pansy, chamomile, calendula, rosemary extracts and sunflower oil. The proven composition is in three powerful new blends that nourish, replenish and repair skin’s moisture barrier to reveal its natural softness, and boost radiance and a healthy appearance. The face range includes a day cream, night cream and cleansing balm. www.weleda.com.au
Charlotte Tilbury x MECCA hosted a magical morning at the iconic Bondi Icebergs Pool to celebrate the launch of Charlotte Tilbury’s new Magic Water Cream. Media and influencers enjoyed breakfast poolside and experienced a luxury Charlotte Tilbury facial to discover the transformative power of the Magic Water Cream. Guests could also take a refreshing dip in Charlotte Tilbury’s takeover of the Bondi Icebergs Pool. The New Magic Water Cream has a lightweight bouncy gel-cream texture that offers immediate skin revival and instantly smooths and plumps the look of skin while balancing thirsty, dehydrated skin. www.mecca.com.au
Inspired by the intrinsic connection between aesthetics and science, Sculpt reflects the unification of cosmetic analysis and the human experience of beauty. Sculpt has officially opened in South Australia and is set to become a national destination for exclusive treatments, technologies and products for rejuvenation of skin and self. It’s home to Australia's first MLX-i3 Dome, a new generation of touchless, non-invasive detox treatments combining three powerful wellness technologies for total body Detox Therapy. Lovers of skincare will recognise the premium brands preferred by Sculpt including Rationale, iSclinical and Toskani, of which the clinic has exclusive partnerships to ensure clients of Sculpt are prioritised as the Australian-first location for new products. Architecturally stunning, visitors will feel they have stepped into a beauty haven. www.sculpt.com.au/
Ella Bache is tapping into the world of make-up with the new launch of their Glow Serum Drops - a multitasking serum-emulsion that boasts the ability to perform as a primer, radiance highlighter and longlasting hydration booster to brighten, illuminate, and protect your complexion. This unique formulation ensures an instant luminous, dewy skin effect, catering to all skin types. Packed with potent antioxidants, the serum-emulsion not only soothes sensitivities and dryness but also rejuvenates the skin for a radiant and hydrated appearance. www.davidjones.com.au
Discover next-level retinol action without the typical retinol reaction. After the very first use, the potent yet gentle moisture Elizabeth Arden Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream leaves skin feeling nourished, while looking radiant and revitalised. The cream is formulated with pure retinol plus HPR (Hydroxypinacolone retinoate), next-generation retinol, skin-firming peptides, moisture barrier-strengthening ceramides, plumping hyaluronic acid and skin-soothing botanicals. The lightas-air cream is gentle enough for day and nighttime usage and first-time retinol users. www.elizabetharden.com.au
Square Appointments is the single platform for salon management, bookings and payments.
Set up unlimited staff calendars and seamlessly schedule your team from your desktop or our mobile app – free.
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Take payments at the chair or at the counter with our sleek hardware.
Switch seamlessly. Easily migrate existing appointments, client data, and third party apps. Manage clients with automated confirmation and reminder notifications, notes and profiles.
Award-winning hand-tied hair extensions maestro, Yovanka Loria, has expanded her hair extensions offering with the new Wavy Texture Weft Extensions. Yovanka is thrilled to offer more variety and alternative options for every client’s unique hair needs anddesires, with the YLE Wavy Texture Weft Extensions available in both 18” and 22” lengths, and in the brand’s most popular hues of Malibu, Surfside, Venice and Moonlight.
Visit www.yovankaloria.com.au
The new professional in salon, leave-in, vegan friendly treatment from muk Haircare supports healthy, strong, shiny hair. The supercharged ampule contains a powerful combination of HOPS and CTC (Cationic Tri-Plex Compound) to prevent colour fade and strengthen, hydrate and protect the hair. CTC includes corn, soy and wheat, which are key ingredients present in the muk professional colour range. Ideal for use on porous or fragile hair, muk Treat plus + is ideal to use whenever hair needs a supercharged dose of repair and hydration. It can be used post in-salon colour as extra insurance against thermal styling damage and environmental factors, or with any salon service, haircut or blow dry. Salon growth potential with this quick service offers benefit to the salon as there is an increase in the dollar per client with minimal time and outlay. Visit www.mukhair.com or call 1300 768 264
Inspired by Van Gogh’s postimpressionist works, escape into a celestial reverie with Foil Me, as they combine swirling brushstrokes with a moody colour palette to bring you their latest sublime foil collection, titled The Starry Night. An ode to the late artist’s poignant works, this collection promises to evoke emotion and wonder at every glance. This haunting collection was illustrated by Foil Me Co-Owner and Creative Director, Emily Ciardiello, and brought to life by Graphic Designer, Chelsea Winter. Eerily beautiful, this paradoxical foil mimics a gallery wall; featuring a predominantly blue and orange colour palette with flecks of gold. Visit www. foilme.com.au
Vish is a colour management system that helps salons improve revenue and accurately charge for hair colour by reducing product waste, tracking stock, recording formulas and capturing extra product charges.
An average salon wastes 25 – 40 per cent of its hair colour stock and Vish prevents this from happening. Vish customers see, on average, an 81.8 per cent reduction in waste, a 25.7 per cent reduction in their total product used and a 10-15 per cent increase in colour revenue. Visit www.getvish.com
Clean your salon’s windows without the hassle. Spend more time on clients while the WINBOT W1 PRO does the cleaning for you. It features dual direction cross auto-spray technology, a powerful steady-climbing system, path planning, anti-flare edge detection technology and a strong suction power. Its compatibility with the user-friendly ECOVACS App and ability to vocalise real time updates further enables a hands-free cleaning experience. The WINBOT W1 PRO also delivers an incredible clean to normally hard to reach areas. Visit www.ECOVACS.com/au
In new glittering grey, Parlux DigitAlyon Hair Dryer offers an ultra-long life digital motor that delivers an airflow of 88m3/h for styling success all day long in the salon. A new, wave heating element with evolved, variable geometry increases power to an incredible 2400 watts. Uniform heat distribution and optimised heating further boost power output. Parlux Air Ionizer Tech ionic and ceramic technology softens hair and adds brilliant shine while speeding up drying time. Special antibacterial paint enriched with silver creates an unfavourable surface for the proliferation of microorganisms and helps maintain hygiene. Exceptionally lightweight (only 395g), ergonomic and perfectly balanced, the Parlux DigitAlyon Hair Dryer is the digital revolution. Visit www.datelineimports.com.au or call 02 9666 3611
LEADER IN GOLD COAST SKIN AND AESTHETICS, GABRIELLE SINGH, OWNER OF GC SKIN BOUTIQUE, DISCUSSES HOW THEY ARE YIELDING A NEW CONVERSATION OF RESPONSIBILITY THAT RUNS DEEPER THAN THE EYE CAN SEE WITH A HOLISTIC APPROACH TO BEAUTY, HEALTH AND WELLNESS, WRITES CAMERON PINE.
Moving beyond the lips and face and into realms not commonly spoken about, GC Skin’s focus on exclusive women’s treatments is boosting women’s confidence and conversations around overall health, as well as mental wellbeing
INSTYLE: HOW IS HOLISTIC HEALTH IMPORTANT TO YOU AS A SKIN CLINIC?
Gabrielle Singh: I think taking the holistic approach as a clinic is important with the digital world ruling so much of our lives, I truly believe women are more affected by mixed information than ever before and we are found comparing ourselves to an unrealistic world, so we are a lot harder on ourselves compared to the past when there was no social media. I do feel like women are starting to open up more about this as well so we are becoming more aware of these concerns and can come together now as one to support each other. When we speak about a holistic approach, we are talking about the fact that true beauty lies within a woman’s confidence and a sense of humbleness that shines far more than physical beauty. However, of course we are still only human and, of course, the way we feel within our skin impacts our confidence so this is why we have taken the holistic approach so we can guide our clients through a path that empowers them to regain that confidence and to feel fully confident within themselves.
IN: HOW ARE YOU INTEGRATING A WELLNESS APPROACH INTO YOUR CLINICS WITH COSMETIC SERVICES?
GS: We have adapted our ways of thinking and speaking with our clients. We have a far more in-depth consultation with our clients to get to the root of not only their skin concerns and goals but how it’s making them feel so that we can ensure that, along their skincare journey, we are supporting them in the most nurturing way while delivering them the results. We believe communication is key and we like to know we have listened thoroughly to our clients’ concerns, while also being able to educate and enlighten.
IN: WHAT SERVICES HAVE YOU ADDED THAT MAKE IT MORE OF A SAFE SPACE FOR WOMEN TO TALK?
GS: We recently have made a shift into women’s health and added treatments like Emsella and FormaV, which are both designed to target the women’s pelvic and vaginal area. As women go through things like pregnancy, childbirth or menopause, this area can affect their self-esteem significantly. Knowing we are
a clinic that has a primary focus on women’s health has made clients feel more welcomed and comfortable to open up to us and ask more questions in an area we specialise in. We are asked a multitude of different questions daily regarding this topic now. We have women who go through their whole journey and trauma to actively understand if we have something that can help them. We are building this community within the clinic for women to feel supported and not alone on this topic. We will be continue to focus on a women’s health campaign and also running some women’s health workshops to bring women together to feel supported and learn more about these incredible treatments that we have to offer, and so women talk to each other and know they are not alone.
IN: WHAT OTHER HERO TREATMENTS YOU OFFER TO WOMEN?
GS: We are featuring our latest devices by INMODE like Morpheus8, which is our most popular treatment in the clinic, and Lumecca, which is their newest revolutionary option to IPL. The results we have been seeing has just been incredible.
IN: DO YOU FEEL MENTAL HEALTH IS AN IMPORTANT TOPIC TO BE HAVING CONVERSATIONS AROUND IN THE CLINIC AND WHY?
GS: Mental health is such an important topic to be having conversations around in clinics as it’s more important than ever to understand people at a deeper level if we are going to create a long-term client relationship. We have so many younger women (and men) who are so easily influenced by what they are consuming online. Giving them unrealistic expectations of how they are ‘meant to look’ or ‘what to wear’ or how to act’ and making them feel like they aren’t enough, compared to other people online. This can play a huge role in how someone is going to feel about themselves and feed such insecurities. I think it’s part of our role as leaders in the beauty industry to re-educate our clients and set realistic expectations. We want our clients to come in to enhance their own beauty to feel more comfortable and positive in their own skin as opposed to feeling like they need to keep up with what they are seeing other people do.
In beauty clinics, client can be left feeling extremely vulnerable so it’s especially important to be able to communicate to all clients with extra care and understanding – this is something we are doing with all of our clients.
For more information visit www.gcskinboutique.com.au
Beloved Australian haircare brand CPR celebrated 60 years of their illustrious company in August, gathering their team members and media partners at Tankstream in Sydney for a cocktail event to honour the milestone.
starting in John and Roberta’s garage between just the two of them, to the thriving company it is today.
CPR has built this history as predicated on values of creativity, sustainability and community, with a ‘Salon First Philosophy’ that places the hairdresser at the heart of the brand.
The company boasts Australianmade products in categories based on individual hair types across haircare, styling and finishing, which specifically cater to Australia’s diverse climate and outdoor lifestyle to garner the best results. It also offers a predictable, true to-swatch colour system. The brand focuses on natural ingredients to create ecofriendly products that are gentle on hair and the environment.
Beyond the products, CPR has fostered a network of like-minded hairdressers and created a platform for sharing tips, ideas, and support. This sense of community has been further amplified with The Circle, a salon community platform for hairdressers to exchange formulas and advice, as well as participate in competitions.
The event treated guests to canapes, live music and a celebratory cake cutting to mark six decades. Speeches from the brand’s founder John Donnelly, his wife and business partner Roberta and their son, the brand’s CEO and the creator of CPR Colour, Cass, spoke to the anchoring family values that drive the brand forward. The trio spoke about the expanding brand family and the inimitable connection the company has with team members and salons. They also discussed the 60 year evolution of CPR,
The brand showcased this commitment to community and competition by announcing the winner of the first ever Mane Event competition, hosted with The Circle, which saw a vast array of entries in its inaugural event. The evening congregated the top three, Chloe Taylor of Loe Hair in Newcastle, Paul Graham of Paul and Paul Salon on the Gold Coast and Kirsty Bowler of Hair to Be in Alexandria Hills, QLD, ultimately announcing Chloe as the winner. The second iteration of the competition opened on September 1.
Happy 60th birthday to this beloved national brand.
For more information visit www.cprhair.com
WE SPOKE TO THE HAIR FESTIVAL COMPETITION WINNERS ABOUT THEIR MOTIVATIONS, THEIR LOOKS AND THEIR VICTORIES IN THIS LIVE ARENA.
EDITORIAL GLAM SLAM ROSE THOROGOOD, THE HAIR POSEY
TELL US ABOUT YOUR EDITORIAL HAIR CAREER.
I work full-time at George Biantes Hair Design and, in my spare time, I do braiding, bridal and editorial work, as well as creating hair accessories under my own brand, The Hair Posey. I love what I do as it is a great way to be creative.
WHY DID YOU ENTER THE HAIR FESTIVAL COMPETITIONS?
I love to do styling and wanted to push myself out of my comfort zone.
WHAT DOES IT MEAN TO YOU TO WIN?
It proves to myself that I can do this and makes me proud of my achievement.
TELL US ABOUT YOUR WINNING LOOK.
My winning look is a warrior mermaid princess look. She started off as the idea of a Viking warrior and then slowly transformed into a mermaid princess. The two ideas came together to blend into the resulting look with the help of the award-winning dress of talented designer Errick Kim and the fabulous skills of makeup artist and model Jolie Nguyen. I truly feel like it was a team effort for the final look, much the same as it is when doing editorial work.
WHAT WOULD YOU ADVISE TO FUTURE APPLICANTS?
I would definitely say to practice a lot and be flexible in what you are doing and your design process, to change part of your design on the fly if needed. There will always come a time where you need to change what you are doing as it just isn’t working how you’d like.
WHAT DO YOU LOVE ABOUT CREATING EDITORIAL WORK?
I love the creative freedom that you can have with editorial looks and being able to go outside the box depending on the brief.
WOMEN’S STREET STYLE
LAURA MCDONALD, MAVERICK HAIR & ART
WHY DID YOU ENTER THE HAIR FESTIVAL COMPETITIONS?
I entered the Hair Festival competition to challenge my creativity and technical skills. It was also a great opportunity to connect with other stylists who share the same passion for hair. Participating in competitions not only fosters personal growth as a stylist but also contributes to the vibrancy of the hairdressing community. It’s a win-win for both personal and collective development.
WHAT DOES IT MEAN TO YOU TO WIN?
Entering competitions is a crucial part of our professional growth. Winning has boosted my confidence and motivation in my career. While it was challenging to step outside my comfort zone, growth often comes with a bit of discomfort.
HOW WILL THE PRIZES BE HELPFUL TO YOUR CAREER?
My prize included some new scissors from Sharpline Scissors, which I use every day because they’re very sharp! As a stylist, entering competitions is a way of going the extra mile to gain recognition, exposure for our skills, and build our personal brand. This industry is incredibly diverse, and I’m excited to see where it takes me.
TELL US ABOUT YOUR WINNING LOOK.
My look was inspired by the current trend of the Australian mullet. I aimed to create a look that had a raw street edge while incorporating elements of high fashion and soft femininity.
WHAT WOULD YOU ADVISE TO FUTURE APPLICANTS?
Focus on originality, attention to detail and consistent practice. Be open to learning from others while staying true to your unique style.
WHAT ARE YOUR FAVOURITE TRENDING WOMEN’S LOOKS?
I’m truly enjoying the trend of embracing natural texture and moving away from excessive flat iron use. One of my current favourites is the layered bob with tousled texture, adding moments of romantic whimsy.
HOW DOES COMPETITION WORK COMPARE TO SALON WORK?
I was quite nervous, as there was a lot of energy in the room from both spectators and competitors. I put in the same level of effort and attention to detail for my clients as I do for competitions because my clients will be looking at their hair for the next six weeks!
WHY DID YOU ENTER THE HAIR FESTIVAL COMPETITIONS?
I wanted to experience barber and hairstyling culture, to challenge myself and to meet my fellow talented barbers in the industry.
WHAT DOES IT MEAN TO YOU TO WIN?
It meant the world for me to win the title. I had been preparing for months prior to the competition, seeking inspirations from the winners in the past, as well as styles from all around the globe.
HOW WILL THE PRIZES BE HELPFUL TO YOUR CAREER?
Receiving the remarkable award alongside the Sharpline Scissors has not only advanced my career but has also supported my belief in my artistic capabilities. Just as the Sharpline Scissors create art with precision, this award validates my dedication to my craft. It propels me to further innovate and contribute meaningfully to my field.
TELL US ABOUT YOUR WINNING LOOK.
I incorporated fading techniques from North America and scissor work reminiscent of European countries. My main hair design draws inspiration from the majestic peacock, emulating its vibrant and captivating beauty. The colour palette features a striking contrast between a vivid hot pink and the serene expanse of sky blue. This dynamic interplay of colours adds depth and dimension to the design, capturing the essence of the peacock’s iridescent feathers.
WHAT WOULD YOU ADVISE TO FUTURE APPLICANTS?
Maintain a continuous learning process, seek inspiration constantly and have faith in your own abilities. Remember, the realm of artistic expression is much closer than you might think, waiting for you to explore and innovate within it.
WHAT IS YOUR NUMBER ONE MEN’S HAIR TIP?
One of the most significant tips I consistently share with everyone is that shape holds greater importance than length when it comes to hair design. The key to crafting the finest hair designs is in paying attention to intricate details.
WHY IS EDITORIAL MEN’S HAIR SO IMPORTANT RIGHT NOW?
There’s a growing emphasis on personal expression and individuality in men’s fashion and grooming. Men are increasingly seeking unique and stylish ways to present themselves, and editorial hair allows for artistic and Avant Garde styles that go beyond traditional norms. Also, social media and digital platforms have amplified the reach and impact of visual content. This not only benefits the hairstylists and barbers showcasing their skills but also contributes to setting new trends and pushing creative boundaries.
WHY DID YOU ENTER THE HAIR FESTIVAL COMPETITIONS?
First and foremost participating in such a prestigious event provides an excellent platform to showcase my creative talents and technical skills in the field of hair styling. Also competing alongside other skilled professionals allows me to gain valuable insight into emerging trends and techniques.
WHAT DOES IT MEAN TO YOU TO WIN?
Winning holds significant meaning for me on both a personal and professional level. It enhances my credibility and visibility within the industry. This achievement represents the culmination of years of hard work dedication and passion that I have poured into perfecting my craft as a hairdresser.
WHAT WOULD YOU ADVISE TO FUTURE APPLICANTS?
My advice is to emphasise uniqueness, meticulously prepare and pay attention to detail. Also embrace the challenge, seek feedback and stay true to your distinct creative vision.
WHY DO YOU FEEL THE BOB IS A TIMELESS TREND?
The bob is a timeless trend due to its versatility, adaptability and enduring appeal across generations.
WHAT IS YOUR NUMBER ONE BOB TIP OR TRICK?
My tip is to ensure precise and balanced cutting and pay attention to symmetry and angels of the cut as they influence the final look.
DREAM TEAM COLLAB
KIMBERLY MARTZ, SIENNA SHIELDS AND CHARLIE
WHY DID YOU ENTER THE HAIR FESTIVAL COMPETITIONS?
KC: I entered on floor comps as an apprentice, and I believe it was a great way to build a true passion for all things hair. It’s also a great way to bring your team together.
CC: It provided a wonderful platform to showcase the incredible talent of our team.
WHAT DOES IT MEAN TO YOU TO WIN?
KC: It means the world to me to have won because it’s taken me eight years to have finally built this beautiful team that I have
right now, and each stylist brings their bit to our space. I love to shine a spotlight on my young team and try to get them as excited as I feel about this awesome industry and see that it’s so much more than just a job.
HOW WILL THE PRIZES BE HELPFUL TO YOUR CAREER?
KC: It’s been a way to highlight our apprentices’ great skills. Our salon is very family and community focussed, so our clients love to watch us succeed. We really love to share passion around the salon with clients and the trophy has become a great talking point in our salon too.
TELL US ABOUT YOUR WINNING LOOK.
SS: The winning look was an Avant Garde editorial look. Inspired by fire, the hair evolved upward into a point, with flicks of hair coming off the top. To me, the look even symbolised lava erupting from a volcano.
KC: Spend a couple of sessions planning your design, then practice as much as you can, allowing a bit of room and time for error, so you don’t need to feel too stressed on the day.
CC: Strive for progress as a team, not perfection! Never think an idea is irrelevant, you never know what doors it will open creatively for you and your team members.
SS: I would advise them to believe in themselves. Being so new to the industry, I was quite hesitant in entering and scared I would let the team down. Having a sense of self-worth and belief was absolutely a contributing factor to our win.
KC: It allows you to get to know each other on a different level from a salon environment, as you get to express youself so much more.
CC: I believe live competitions hold immense importance in a team environment. It encourages collaboration where our team can refine skills and provides a situation similar to a salon environment where we can communicate effectively and tackle challenges together.
SS: It’s so beneficial to the team itself. Both in training and with the thrill of competing, it brought us so much closer. We got to know each other and how we work collaboratively. It was a bonding experience.
David Azar and modelWHY DID YOU ENTER THE HAIR FESTIVAL COMPETITIONS?
It gave me a chance to test run creative ideas on an exciting platform and I love live hairdressing competitions. It’s one thing to produce photographic work, it’s another to present it live. There is no hiding, no smoke and mirrors, just your art that you’ve created to the best of your ability presented to the judges.
WHAT DOES IT MEAN TO YOU TO WIN?
That I’m progressing down a path of developing my editorial skills to an award-winning level. I came second in 2022 after my model got COVID and I coloured my assistant’s hair in my hotel room instead, so I was determined to come back for the win.
HOW WILL THE PRIZES BE HELPFUL TO YOUR CAREER?
The prizes, both in terms of the entire colour line gifted to me from Natural Look Australia and the publicity, will be immensely beneficial to my career. It will help me in monetary values and resources, by allowing me to invest in essential tools, materials and resources that can be used to further enhance the quality and range of my work. It gives me exposure, recognition and another platform to showcase my work to a broader audience. The win also gives me renewed self-belief that motivates me to tackle bigger projects and challenges in my career and provides me networking opportunities with peers and potential clients that can lead to collaborations and partnerships. Lastly, it helps me enhance my portfolio, acting as a testament to the quality of my work and my capability to stand out in a competitive landscape.
My winning look was inspired by androgyny and very Boy George. I wanted that fluidity of gender to be representative in the hair with the melting of vibrant colours together and texture in play, paired with hard lines and structure within my haircut to show all aspects of the gender spectrum.
Whilst it’s a colour competition, it’s not without a strong haircut to complement. Shape is a major part of a cohesive look and should be at the forefront of planning. Also, your model matters! Think like you are making a magazine cover.
Think outside the box! The more you can individualise and create artistic expression even on a commercial level to reflect the client’s personality, the more you will succeed. Also, the science behind colouring is a powerful tool if you take the time to learn it.
Rising costs and squeezed household budgets in 2022 resulted in Australians reconsidering their spending habits, with many trading down to more affordable options and being more selective with their expenditure, whilst still giving themselves permission to indulge. Overall demand for hair care remained higher than 2019 levels, supported by a continuation of trends in recent years, which saw consumers focus on health and nourishment of the hair, ingredients and sustainability.
Price sensitivity also gave brands an opportunity to enter the ‘masstige’ segment, offering premium ingredients, features and aesthetics at a lower cost to consumers. This also gave mass brands an opportunity to maintain volume sales while adopting more sustainable bulk-sized packaging. Overall, Australia’s hair care market was worth AUD 1.6 billion in retail value sales as of 2022.
The following are some of the key themes influencing this spend and the local industry.
The skinification trend in hair care, where consumers are increasingly in search of specific solutions to address various conditions and view scalp care as an extension of skin care, is expected to influence the further development in Australia’s haircare space.
This is further accentuated by greater consumer knowledge of ingredients and preference for natural formulations and native botanical ingredients, with a plethora of brands competing in this space. Local hair care brands are leveraging their botanical, natural and eco-conscious credentials when releasing new products, in line with consumers’ preference and growing interest in ingredients that support hair health and nourishment.
Interest in products that support Australian’s sustainable purchasing choices continued to increase, with players investing in products that limit harmful ingredients and their impact on the environment. Larger and more established players are also shifting
towards more sustainable packaging options, such as aluminium bottles that can be reused, recycled and refilled, along with a range of pouches, which claim to use less plastic.
Sustainability is predicted to continue to influence hair care’s development in Australia, with further development of sustainable ingredients and packaging expected in hair care. While significant progress has already been made by moving into products that limit the use of plastic packaging and water, there are still opportunities for innovation across hair care that offer better ingredients and products for the environment. Hair care players need to be more transparent and specific about the ingredients they use, their origins and the manufacturing processes to appeal to consumers.
There is still room to improve hair care packaging and innovation within hair care in terms of packaging, formulations and ingredients, and the industry is anticipated to further address demands from eco-conscious consumers in the coming years.
According to Euromonitor, hair health is the top desired functional feature of hair care, with 25 per cent of Australians looking for this in 2022. Other health-adjacent features, including growth enhancing, sun protecting and scalp health, are seeing increased demand, while appearance-led functions such as grey camouflaging or long-lasting scent are in decline. This is in line with an overall shift in desire within beauty to look healthy.
Euromonitor survey results indicate that the top two reasons for purchase in Australia in 2022, were ‘need to replace because my current product ran out’ at 25 per cent and ‘to improve the look or feel of my hair’, also at 25 per cent.
Sustainability, conscious products and a trend towards hair health seems to be the way of the future. Retail your products accordingly.
Euromonitor and INSTYLE have partnered to bring data and market-driven insights to the hairdressing industry, consistently. For more information visit www.euromonitor.com
Today’s discerning clients seek tailored experiences that cater to their unique preferences and make them feel special and loved by you and your entire team. Here are some tips to help you elevate your salon, spa, or clinic to a new level of luxury.
One effective way to provide a luxury experience is by personalising your clients’ service. By understanding their preferences, hair or skin type, and desired outcomes, you can create a truly bespoke experience and provide tailored solutions. Showing your clients that you genuinely care about their wellbeing beyond the service booked and are committed to delivering incredible results, creates loyalty and trust between the stylist and the client.
To do this you need to have a great consultation process, otherwise, how will you know what their preferences are? Let your salon software help with this by sending out a digital consultation form a few days before their appointment. This allows the client to fill it out when they want to and means a lot of the information you need is waiting for you before they even take a step through the door!
You also want to keep an eye out for the things they mention in passing or that you notice. For example, if you offer a client tea while they wait, note down how they like it prepared so the next time they visit you can make it perfect. These types of things can be noted down on the client’s profile on your salon software, so it’s easily accessible for everyone in your team.
Starting a VIP or Loyalty program is an excellent way to reward your loyal clients, entice people that have only visited once to return, and encourage them to buy retail products with their services to increase their loyalty points. By offering small perks, like dollar discounts and free sample products, you can turn regular clients into loyal advocates of your salon, which means more business for you.
Your salon software should allow you to create a loyalty program in the system that automatically tracks sales for your clients and rewards them with points. This means you can set it up and it
works in the background for you, telling your staff if clients have accumulated enough points to receive a discount or free item. Rewarding your loyal clients by elevating their experience is much more valuable to your business than just incentivising the new ones.
If you’re starting out, it might take some time to adjust your settings to find the perfect sweet spot of rewarding your clients with enough points to keep them excited and coming back without giving them away too much and losing money for the business.
The easiest way to make your salon experience feel luxurious is by looking at the client journey. What this means is that you go through the entire journey that a client takes with your business. Start off with your website and social media and think about if they look enticing. Is your online booking site easy to find on these platforms?
Is your online booking site nicely branded? Your salon software should allow you to customise it with your brand colours, add a logo and more, so wherever they find you online, it looks fabulous and works seamlessly. Most importantly, do your existing clients feel inspired to go there and book services?
Once they’ve booked in, take a look at the reminder messages you send out. Do you like the way they’re written? Could they be written in a way that is more personalised to your brand?
Then you can do a physical walk-through of your salon to see what they see when they arrive. How does the waiting area feel? Is it secluded and calm? Are the stylist chairs too close to each other, do they create a sense of comfort? Once you take a look at this entire journey, you can identify things to fix and make it feel seamless and inviting. You can also hire mystery shoppers to go through this process for you and provide detailed feedback for how you can improve your client experience.
These tips don’t require spending loads of money. Instead, use the power of your salon software to help you elevate your client experience and make your salon feel luxurious and bespoke.
Kamrin Hira is a marketing expert at Kitomba Salon and Spa Software. To learn about how Kitomba can help elevate your salon’s client experience, visit www.kitomba.com or call 1800 161 101.
HERE ARE THREE SIMPLE STRATEGIES TO CREATE A LUXURY FEEL AT YOUR SALON – WITHOUT BREAKING THE BANK, WRITES KAMRIN HIRAKRISTY HINES , OWNER OF ELEMENT LIFESTYLE AVEDA, EXPLAINS WHY PROCEDURES AND BEHAVIOURS THREATEN THE PROMISE OF PROFIT IN COLOUR.
Not all services are created equal but, often, that’s how they’re charged. In a busy salon, the team often relies on limited charging mechanisms, which fail to capture the full cost of product used. Differences in length, thickness, and porosity are ignored and short-haired clients end up subsidising those with longer, thicker hair by paying the same regardless of how much colour is used.
Stylists can use varied quantities for the same service, without anyone being aware of the discrepancy. The problem is it’s almost impossible to monitor colour. A stylist might have no waste but still use more than necessary because they over-apply. Often inexperienced stylists are wasting the most but with lower prices, so owners need a way to identify the training gaps.
The arrival of technology in the colour bar has finally allowed us to monitor usage and costs, but it also quickly revealed what most owners already know – colour waste is vast and expensive. According to stats from Vish Hair Color Management Software, as much as 40 per cent of colour is mixed and then thrown away. Salons are effectively paying double for colour. However, technology provides the data we need to address the problem. Our waste is very low now and we have clarity on colour costs and budgets, so we are guaranteed profit in every service.
The same attrition that can lead to bowls of colour being given away for free also impacts additional services, such as expensive toners. Stylists either forget to add them to the final bill or they don’t want to upset their client with extra charges. With a high cost, unpaid-for toners can quickly
turn a service from profit to loss. Using tech means it’s no longer on the stylist to remember to charge for additional services as alll charges are automated.
Removing the human element in record keeping was the number one reason we were early adopters of colour management technology. Weighing how much is dispensed and then reweighing the waste gives exact amounts and then Vish automatically saves the formula to the client’s records. It also means if a stylist is off, their colleague can step in to ensure the client isn’t turned away and disappointed.
Like many salons, we pay a commission on a stylist’s income if they achieve their goals, but as the service price includes colour costs, we are effectively paying commission on a business expense. This currently works for us as our colour costs and waste are monitored and kept low by our colour management system, but in some salons, where stylists have high waste or usage and push the cost on to the client, it must be frustrating knowing you are paying more commission while they jeopardise client loyalty.
Inventory management was another bugbear for me. It’s so easy to slip into carrying more than you need because ordering the same quantities every month is easier, but too much stock on your shelves ties up your cash flow. When we brought in technology we were suddenly able to order only what we used. Now, if there is a sudden demand for particular shades we notice immediately and can order in the appropriate colours while dropping others that aren’t so popular.
For more information visit www.getvish.com
HERE’S HOW YOU CAN STREAMLINE SALON BUSINESS OPERATIONS WITH SQUARE TERMINAL, PAYMENTS, BOOKINGS AND MORE.
In the fast-paced world of hair and beauty, efficiency is key. If you're looking to streamline your payment processing, booking management, customer loyalty programs and email marketing on one device, look no further than Square Terminal. Square Terminal is a versatile point-of-sale (POS) hardware solution designed to help businesses of all sizes simplify daily operations.
Square Terminal is a compact and user-friendly hardware device that combines the functionality of a POS system and payments terminal.
Its sleek design, intuitive interface and portability make it an excellent choice for businesses looking to improve efficiency in their salon.
Here are some of the key features and benefits of Square Terminal:
One of the primary functions of Square Terminal is its ability to handle payments with ease. Whether you run a salon, service-based business or retail store, Square Terminal allows business owners to accept various payment methods, including credit and debit cards as well as mobile wallets like Apple Pay and Google Pay. Take payments quickly and confidently with Square Terminal knowing every sale is securely encrypted. Pay the same simple rate for every tap or insert - 1.6 per cent, and get your funds as fast as the next day.
For businesses like salons that rely on appointments, managing schedules can be a complex task. Square Terminal simplifies this process by seamlessly integrating with Square Appointments, a comprehensive appointment scheduling and booking management software.
This means you can checkout and rebook your customers at the counter, salon chair or while on-the-go and have confidence that all appointments and payments are synced seamlessly across your POS system.
Customer loyalty is a valuable tactic for salon owners, and Square Terminal allows you to create and manage customer loyalty programs effortlessly with Square Loyalty. By offering rewards and incentives to repeat clients, you can foster a strong and loyal client base. Here's how you can set up a customer loyalty program on your Square Terminal:
• Customise Rewards: Tailor your loyalty program to suit your salon. Decide on the rewards you want to offer, whether it's discounts, free items, or exclusive access to promotions.
• Easy Enrolment: Square Terminal makes it simple for clients to enrol in your loyalty program. They can sign up at the point of sale, providing their contact information to start earning rewards immediately.
• Automatic Tracking: Square Terminal tracks customer purchases and rewards automatically. There's no need for manual recordkeeping, and customers can check their reward status with ease.
• Marketing Integration: Connect your loyalty program to Square Marketing to send targeted promotions and updates to your loyal customers.
Effective communication with your client base is crucial for business growth, and email marketing is a proven method to achieve this. Square Terminal facilitates email marketing through Square Marketing. This allows salon owners to collect client consent for email communications during the checkout process.
Here's how you can collect consent to send emails via Square Marketing using your Square Terminal:
• Checkout Consent: When clients make a purchase using Square Terminal, you can prompt them to provide their email addresses for updates, newsletters, and special offers.
• Opt-In Checkbox: Include an opt-in checkbox on the payment screen, making it easy for clients to grant consent. Ensure transparency by informing them about the type of emails they can expect to receive.
• Permission Management: Square Terminal automatically captures and stores client consent preferences. This ensures that you only send emails to clients who have explicitly agreed to receive them.
• Targeted Campaigns: Use Square Marketing to create targeted email campaigns. Send personalised promotions, product updates, and event invitations to engage your customers and boost sales.
In today's competitive salon business landscape, efficiency and customer engagement are paramount. Square Terminal offers an all-in-one solution to handle payments, bookings, loyalty programs, and email marketing seamlessly. Its user-friendly interface, versatile capabilities and portability make it an invaluable tool for businesses looking to streamline operations and grow their customer base.
"Square Terminal looks fantastic and integrates seamlessly with other Square tools. Clients enjoy using it, too,” shared Lily Peddle of Henry Lee Barbershop, VIC.
By switching to Square Terminal and leveraging its integrated services, you can enhance the overall customer experience, increase customer loyalty, and drive revenue growth. Whether you run a small or large salon or are a sole service provider, Square Terminal empowers you to take control of your business operations and build lasting relationships with your clients. For more information visit www.squareup.com
“Square Terminal looks fantastic and integrates seamlessly with other Square tools. Clients enjoy using it, too.”
LILY PEDDLE, HENRY LEE BARBERSHOP
HOW YOU SHOULD APPROACH A NEW SEASON OF BUSINESS INSURANCE.
Spring is a season for fresh starts and new beginnings. As a salon owner, you may be keen to revamp your business for the new season. Why not start with your business insurance?
Are your business insurance policies still a good fit for your salon? If it’s been a while since you purchased cover, it might be time to ask yourself a few questions.
Chances are your salon is different than when you first opened your doors. It might even have changed since last week! However, if your insurance policies are still the same, you could find yourself underinsured.
Think about the ways your salon has grown or changed, it could be more stylists, a bigger premises, new services and more. You may need to update your insurance to make sure you have enough cover and that your policies cover all your business activities.
Think about the equipment you need to do your job. Hair styling tools, as well as your laptop, smart phone, and payment reader, are all important—and potentially expensive to repair or replace. You might want to consider covering essential electronic equipment—if you haven’t already—or adjust your cover amount to reflect new purchases.
Making every dollar count is important for many salon owners. You might have stretched your budget in other areas, but what about your business insurance? Savings could be minutes away—you just need to know where to look! Comparing business insurance with BizCover can help you save money on your policies.
You may have had business insurance for years but could still be missing crucial cover. While every salon is unique, many consider these key policies.
You have clients, suppliers and delivery people visiting throughout the day - that creates plenty of opportunity for accidents. Public Liability insurance is designed to provide protection for you and your business in the event a customer, supplier or member of the public brings a claim against you due to their being injured or sustaining property damage as a result of your negligent business activities. Public Liability may be required to lease your salon premises, but even if it’s not, a policy can still provide important protection against expensive property damage and injury claims from third parties.
Your clients trust you will deliver in style but if they are not happy with your work, an expensive claim or legal action could be headed your way. Professional Indemnity insurance protects you against losses claimed by a third party due to alleged or actual negligence in your professional services or advice. This includes your legal costs and other expert fees. A Professional Indemnity policy helps defend your business and professional reputation even if you’re not at fault.
When an insured event occurs, such as fire, storm, theft or even accidental damage, repairing or replacing your business contents, stock, tools, and commercial premises could create an expensive headache. Business Insurance can be customised, so it only includes cover that fits your salon’s needs.
Also known as Business Insurance Packs, they are a convenient and affordable way to help protect your salon. These insurance packages bundle different types of cover into a single policy, making it easy to manage multiple business risks at once. In addition, cover is available for public liability, tax audit, employment practices and statutory liability risks.
Cyberattacks are a bigger problem for salons than you might realise. Are you storing valuable customer information? Taking payments online or via EFTPOS machines? Do you have a website? If your salon has an online presence, then you can be at risk.
According to cybersecurity firm Kaine Mathrick Tech, over 40 per cent of attacks in Australia target small and medium businesses, and the Australian Cyber Security Centre reports that the average cost per cyber incident for small businesses is $39,000.
Cyber Liability insurance covers losses from claims arising from data breaches, business interruption and remediation costs following an actual or threatened data breach.
Policies typically pay expenses like investigating a breach, recovering data, or fines and penalties. Importantly, most provide policyholders with 24-hour incident response services that can help you minimise damages immediately after an attack, so you can get back to work sooner.
BizCover understands salon owners. They’ve helped over 8,500 Aussie salons and barbershops find drama-free cover for their small businesses. Compare multiple quotes, buy instant cover in minutes and get back to refreshing other parts of your salon this spring. Visit www.BizCover.com.au to get started today!
This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording.
Colourart range is developed with biodegradable formulas and naturally derived ingredients - including Papaya Extract, Coconut Oil and Kakadu Plumto help maintain the vibrancy of your professional colour and reduce colour fade.
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