VALUE-DRIVEN PRODUCTS TOP THIS YEAR’S WISH LIST
SINKS & TAPS
SEAMLESS INTEGRATION AND CONVENIENCE COMBINE
SUSTAINABILITY JOINS MULTI-FUNCTIONALITY
CONSUMERS MORE INTERESTED IN COLOUR AND LARGER FORMATS
PERFORMANCE JUST AS IMPORTANT AS DESIGN
From the U6K to the UX we have something for everyone in our coveted Mini-LED range.
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The appliance industry continues to see cost-ofliving pressures translate to softening consumer demand with moderating sales growth in the second half of FY23 compared to the first half.
JB Hi-Fi Australia posted a 0.8% fall in sales in the third quarter FY23, compared to growth of 5.6% and 14.6% in the two previous quarters. Interestingly, JB Hi-Fi New Zealand reported sales growth of 10.8% for the third quarter compared to 9.8% in the prior quarter.
Former Noel Leeming CEO, Tim Edwards was appointed JB NZ managing director this time last year and already has his sights on tapping into the growth potential of the market with a plan to double the size of the business within the next five years. Read more on page 6
Ahead of releasing its financial results, Harvey Norman has indicated a notable drop in profit for FY23. Profit guidance of $637 to $704 million – or a mid-point of $670 million – would be 29% down on $943 million for FY22.
Despite a normalisation and dare I say, market correction, across the industry, there are still some green shoots.
Based on the commentary in our major cooking and Christmas features later in this edition, it seems there are two distinct customer types – savvy shoppers purely driven by price and those prepared to pay more and invest in quality.
A recent YouGov survey has shown that almost one in five (18%) Australian consumers plan to buy luxury household
appliances in the next 12 months ahead of luxury jewellery (15%) and cars (12%). And you guessed it, sustainability remains important with two in five (41%) shoppers considering how eco-friendly the product’s material and packaging is before making a purchase.
Although energy efficiency has been another important consideration for some time, there have been major developments in the movement calling for an end to gas appliances. The Victorian government has announced that all new planning permits for residential housing will be banned from connecting to gas, effective 1 January 2024. This is particularly significant because Victorians are the country’s biggest users of gas with more than 80% of households connected to gas for cooking, heating or hot water.
The ACT Government is also encouraging induction cooking with rebates for commercial kitchens to make the change to electric. The Commercial Kitchen Trial will provide eligible ACT businesses with a rebate of up to 50% of the total cost of transition, in addition to technical advice and further financial assistance.
While consumers tighten their purse strings, demonstrating real value and real benefits, whether it be emotional, functional or financial, will bode well.
Editor Emily BencicThis year, trusted comparison and review sites, Canstar Blue and Finder both published Australian consumer survey results granting Smeg accolades for customer satisfaction and naming Smeg as the best-rated oven brand. The results of both surveys acknowledge Smeg’s performance, features and design in the oven and freestanding cooker category. They also highlight standout results for ease of use, cleaning and maintenance, seen as essential ownership features by Australian consumers. For Smeg, the results recognise a dedication to superior product design and engineering and a commitment to prioritising the needs of our customers.
EDITOR’S NOTE
03 Feeling the pinch The market is softening, but demand for premium is unwavering. NEWS
06 JB Hi-Fi shares growth strategy for New Zealand Plans to open more stores, refit the existing network and relocate stores to more convenient locations over the next five years.
08 Owen Holbourn joins Franke as Managing Director Bringing more than a decade of experience with globally recognised brands; most recently as Sales and Marketing Director of ASKO Australia.
14 ILVE plans for the future with Eurolinx
ILVE owner, Alberto Illoti recently visited Australia to speak with retailers and discuss plans for the business with local distributor, Eurolinx.
16 e&s unveils redevelopment of Chadstone showroom e&s has opened a dedicated commercial showroom at its Chadstone site, catering to custom selections and multi-residential project specifications.
FEATURES
19 Built-In Cooking
Energy efficiency in the spotlight with more attention on the move away from gas and greater awareness of the benefits of electric cooking.
31 Freestanding Cooking
Colour is emerging as a clear trend, along with larger format models in classic and contemporary styles, to enhance the overall design statement.
39 Rangehoods
Aesthetics become increasingly key to the purchase decision, but extraction performance remains the most important factor.
50 Christmas
It’s clear that consumers are spending more cautiously, but a tightening of purse strings is expected to bode well for the benchtop appliance category as more consumers prepare and cook meals at home.
57 Sinks & Taps
Purchase intentions are focused on convenience with increased consideration of sustainability and a growing shift toward coloured sink and tap options.
60
RETAILER
The latest in consumer electronics
New cameras, televisions, soundbars, laptops, headphones, and smartphones from the leading brands.
64 Pick of the crop
TCL heat pump dryer, Tineco wet & dry vacuum, Smeg manual coffee machine, Miele combi steam oven, and more.
JB Hi-Fi New Zealand has opened a new store in Hamilton on the North Island with a fresh look that embodies the brand’s unique style. It marks the retailer’s first store opening in the region in seven years.
The new store located at The Base Te Awa measures 1,100 square metres and is part of the retailer’s five-year growth strategy to open more stores, refit the existing network, relocate stores to be in more convenient locations for customers, and launch at least two international airport locations.
JB Hi-Fi New Zealand managing director, Tim Edwards said the new Hamilton store signals confidence in New Zealand and customer feedback for more of the choice and service that JB Hi-Fi offers.
“Our team has been working hard behind the scenes, and we have big plans for the future. If you want to invest in, work for, or partner with JB Hi-Fi, now’s the time but strap in because this is just the beginning,” he said.
JB Hi-Fi’s range of products at The Base Te Awa incorporates computers, tablets, phones, TVs, audio equipment, gaming devices, home appliances, music, movies, and more.
“We’re retail with personality. Our stores are a fun place to be,
Leading Edge Retail Group CEO, Simon Lane has stepped down from his role for personal reasons. Lane, who has served as Group CEO since January 2020, remains on the Leading Edge board where he has served as a director since 2016.
Leading Edge general manager for marketing and strategic procurement, Lee Scott has been promoted to CEO of the Australian operations.
Scott returned to the business over two years ago after a stint with Auto One Australia. He had previously worked with Leading Edge for almost 15 years in various positions including group general manager and general manager of Leading Edge Computers.
“Our board had no hesitation in signing off Lee’s appointment as CEO on the back of his experience and expertise in Leading Edge and the broader industry. He is the right person to continue to drive the Leading Edge Retail brand strategy and expanded channel approach,” Lane said.
whether you’re on an entertainment or technology mission, checking out what’s new, or flicking through the vinyl racks,” Edwards said.
“From floor layout to staffing –we’ve infused the JB Hi-Fi DNA into every aspect of the store. Shoppers can expect DJs spinning tunes on weekends and product demonstrations to help them embrace the latest and greatest technology.”
Replacing the existing Hamilton store, the new JB Hi-Fi store has also created more jobs. “Welcoming more people from the Waikato into the JB Hi-Fi family is great news for us and the region. We have doubled our staff numbers to resource the new store, and all existing staff will transition seamlessly to the new location,” Edwards said.
“This launch marked the beginning of our ambitious growth strategy for New Zealand, followed by the opening of Queen Street in Auckland’s CBD. Over the next three to five years, we are looking to double the size of our business. We see a tremendous growth opportunity in this market, and with new leadership and a strong strategic plan, now is the time for us to maximise its potential.”
Leading Edge general manager for marketing and strategic procurement, Lee Scott has been promoted to CEO of the Australian operations.
Elite Appliances recently hosted 150 architects, builders and designers to re-launch its Hobart showroom, as well as unveil new branding and tagline – ‘Convenience. Inspiration. Quality. Elite Appliances.’
“We wanted to highlight the convenience of being able to fit out the entire kitchen, bathroom and laundry under one roof and emphasise the premium position of both our showroom and product offering,” Elite Appliances managing director, Mark Banovich told Appliance Retailer.
“We have had a presence across kitchen, bathroom and laundry categories since 1999, but we needed to fill some gaps in our bathroom portfolio, in particular. We had originally marked 2020 as our initial launch date, but with Covid, trade availability and supply chain issues, it has taken far longer to complete.
“I am happy to say that we are the best showroom in Tasmania in this space. A showroom where any builder or architect can feel comfortable bringing their clients to walk through their plans and know they are receiving the variety, quality and service they deserve.
“Along with refining existing brand displays from Parisi and Villeroy & Boch, we have welcomed new brands such as Bravat, Caroma, Greens Tapware, ADP Vanities, Timberline vanities, St George sinks and Toto, emphasising new technology such as smart toilets and new finishes. We also released the Siemens IQ 700 range of appliances along with renewed displays from Belling, Pitt Cooking and Gaggenau.”
ASKO Australia has confirmed new appointments in key sales and marketing roles including the promotion of Rob Butchatsky to Sales Director.
In a statement to the trade, Butchatsky said he is proud to be promoted to the new role after six years as National Sales Manager – Retail.
“I am so grateful in being promoted to the role of Sales Director for Australia and New Zealand. In accepting this new role with ASKO, I have relocated to Melbourne with my young family and look forward to making an immediate impact to the business.”
Butchatsky also outlined additional changes to the personnel structure triggered by the departure of former Sales and Marketing Director, Owen Holbourn.
“ASKO wishes to sincerely thank Owen for his incredible contribution to our business over the seven years and we wish him nothing but the best for the next opportunity ahead.
“As ASKO continues to forge ahead toward our goal of becoming the most premium and innovative brand in the whitegoods and cooking industry, I wanted to share some changes to our sales and marketing department of which I am confident will help us to further progress this vision.
“Aaron Woolley has joined ASKO as National Sales Manager – Retail after spending 18 months with Bunnings as
National Buyer of home appliances, and prior to that held multiple roles at Electrolux over a 10-year period. It is exciting to have someone of Aaron’s experience and calibre join our business and I look forward to the impact I am sure
he will have both internally and with our retail partners.
“Maree Carr is another valuable addition to our sales and marketing department and has recently joined us as Head Demonstrator. Based in our Melbourne head office, she is responsible for the national demonstration program and will work with our state contracted demonstrators to deliver a premium and consistent execution that helps achieve sales growth in our kitchen appliances area. Maree has significantly broad experience in this area after roles with Winning Appliances and V-Zug. I am happy to have Maree on board with us.
“To assist in strengthening our marketing department, we have filled a newly created role in the business of Marketing Manager. Madeleine Li has been appointed in this role, joining us after departing her role at Amorepacific as marketing manager in the cosmetics industry. Maddy has experience in marketing strategy and execution and plays a role that requires both internal planning and working with our retail partners on delivering shared marketing outcomes that ultimately help deliver sales growth and improve brand identification for ASKO.
“These new roles are exciting for ASKO’s future and I believe will have a direct and positive impact on our relationship, strategy implementation and results,” he concluded.
Elite Appliances Sales and Business Development Manager, Bradley Watts presenting in the Hobart showroom.Franke Australia Managing Director, Phillip Ross has made the decision to retire at the end of August 2023, after more than 13 years with the company. Former ASKO Australia and New Zealand Sales and Marketing Director, Owen Holbourn succeeded Phillip as Managing Director, effective 24 July 2023.
With more than a decade of experience with globally recognised automotive and consumer electronics brands, Owen brings valuable industry knowledge and expertise, as well as a comprehensive understanding of premium brands and their customers to his new position at Franke Australia.
Most recently, Owen spent seven years as Sales and Marketing Director for ASKO, and prior to that as head of key accounts at Miele.
In 2009, Phillip founded the company, then called PR Kitchen & Washroom Systems (PRKS), and at the same time bought Franke’s distribution business. Since then, Phillip and his team have successfully grown the business and in 2016, Franke acquired a 49% stake in the company, taking over the remaining PRKS shares four years later.
Over these years, Phillip, together with his team, has made a valuable contribution to expanding and strengthening the Franke business in Australia and New Zealand, to cement a strong market position.
Myer has welcomed Lynna Barnard to the newly created role of general manager of e-commerce, responsible for end-to-end e-commerce encompassing trade, operations and online content.
The role will help drive Myer’s online business to exceed $1 billion in annual sales – a goal set through the department store’s Customer First Plan. The role also complements the recent internal appointment of Spencer May as general manager of omni-experience.
Barnard brings over 18 years of marketing and e-commerce experience to her new role with a track record of setting up and growing e-commerce businesses for brands such as Cotton On, Billabong, Best & Less, National Tiles, and most recently, Dan Murphy’s. She has a deep understanding of factors that drive success in online retail and is skilled at optimising product assortments, streamlining supply chain operations, and creating effective marketing strategies.
“I am thrilled to embark on this exciting journey with Myer, a company that I deeply respect and admire, particularly for its dedication to the growth and potential of its online business,” Barnard said.
“I am eager to make a positive difference and take Myer’s online business to new heights. My goal is to contribute to Myer’s vision of achieving $1 billion in annual sales and create an exceptional online experience for our customers.”
Barnard will report to Myer chief customer officer, Geoff Ikin, who commented: “Myer has established a strong omni-channel business which has driven significant growth over the last three years. As we continue to drive this business even further, it is exciting to have Lynna join us with her considerable marketing and ecommerce experience. She joins a strong team and I look forward to what she will bring to Myer to further unlock the significant potential we have across the portfolio”.
Myer GM of e-commerce, Lynna Barnard.“
She has a deep understanding of factors that drive success in online retail and is skilled at optimising product assortments, streamlining supply chain operations, and creating effective marketing strategies.
”
David Jones will welcome Clint May as its new chief financial officer, effective 2 October 2023. He will replace Kathy Karabatsas who has resigned after helping facilitate the financial turnaround of the department store and its transition to new ownership under Anchorage Capital Partners.
Karabatsas held the CFO role for two years, during which she used her deep industry and transformation expertise as part of the turnaround team led by CEO Scott Fyfe. She also helped stabilise the business to deliver a strong balance sheet and platform for future growth.
May has extensive retail experience from Spotlight Group Holdings, where he is currently the group CFO, board member and non-executive board member of several subsidiary holdings. Spotlight Group operates and invests in businesses including Spotlight, Anaconda, Mountain Designs and Harris Scarfe.
May has previously led and delivered transformation in senior roles and projects across retail, pharmaceutical, automotive, environmental, and mining industries. Over his career, he has developed strong commercial experience which was leveraged
when he led the acquisition and integration of the Harris Scarfe business for the Spotlight Group. He also brings experience of the retail value chain having led other functions and major transformation projects across merchandise, supply chain, IT, legal and compliance.
David Jones CEO, Scott Fyfe said, “I want to thank Kathy for her immense contribution to the company over the last two years. We have been so fortunate to benefit from her transformational experience and strong technical expertise, which have delivered proven results to our business – setting us in great stead for the future. We wish Kathy all the best for her future endeavours.”
He added: “I am thrilled Clint will be joining us as CFO. He is a fantastic fit for David Jones with a long history of leading and delivering business outcomes for major companies, and a deep integration into the retail sector. We are thrilled to have Clint come on board and are looking forward to benefiting from his commercial expertise as David Jones cements its position as Australia’s leading omnichannel retailer.”
Electrolux Australia and New Zealand sales director, Chris Coen has left the business after 17 years with the organisation, accepting a role within the Harvey Norman Retail Group.
Electrolux product line director – taste, Hass Mahdi succeeds Coen as sales director. He joined Electrolux in 2021 overseeing the food preservation and preparation categories.
Commenting on Coen’s departure, Electrolux Australia and New Zealand managing director, Kurt Hegvold said, “Naturally, it’s hard to farewell such a highly valued leader from our business.
However, I am excited about the opportunity this presents Chris to further his career within the industry by joining a business partner for whom we have the deepest regard. We hold Chris in the highest esteem and thank him for the 17 years of valued contribution to our company, our people and to the industry at large.”
He added: “Hass boasts a long and impressive career in senior leadership roles in both sales and product line and will easily transition within the ANZ leadership team to this appointment.”
Electrolux sales director, Hass Mahdi.Appliances Online is now offering a same day delivery service on its entire range, including big and bulky items such as whitegoods, mattresses and furniture. The service is available to customers in selected metropolitan areas of Sydney, Melbourne and Brisbane, with delivery areas being expanded within the next 12 months.
Winning Group CEO and Appliances Online founder, John Winning said, “When I started Appliances Online 17 years ago, I set out to provide customers with the most efficient and convenient shopping experience through our unmatched legendary service.
“We have served over two million Australians but continue to listen to our customers’ needs and innovate the shopping experience. Our same day delivery service ensures that we can provide customers with our legendary service within hours and when it’s needed the most, so that when a fridge breaks down, hundreds of dollars of food doesn’t go to waste. We look forward to expanding this service to more delivery areas within Australia over the next 12 months.”
Appliances Online general manager, James Bartlett added, “Many customers are using the same day delivery service and appreciate the extra convenience, especially when it comes to needing to replace an item, including larger whitegoods.
“Our same day delivery service is part of our award-winning legendary service, which includes free next day delivery, free removal and recycling of old products, 24/7 local customer support and price match guarantee. We strive to provide the best
shopping experience in the world from the moment you land on our website to well after you receive your product.
“We also offer the industry’s only free removal and recycling program for old appliances, mattresses and packaging and the industry’s first efficient product rows to highlight and educate our customers on the environmental benefits of choosing water and energy efficient appliances.”
Winning Services general manager, Mick Bunt said same day delivery for all items was made possible through Winning Services’ distribution network and fleet of drivers and installers.
“We have been trialing the service for some time now in Sydney’s metropolitan areas and we are delighted to extend this to selected areas in Brisbane and Melbourne. Over the next 12 months, we look forward to expanding the areas for the service and to providing our legendary care to more Australians.”
Nespresso New Zealand managing director, Stefan Vermeulen has stepped into the role of Nespresso Oceania managing director. He succeeds Jean-Marc Dragoli who has been appointed global head of Nespresso authorised brands, based in Switzerland, after four years leading the Oceania business from Australia.
Vermeulen brings a wealth of brand knowledge and local experience, having held leadership roles within Nespresso for more than 12 years, including three years leading the team in New Zealand and four years as head of Nespresso Australia’s professional business.
Vermeulen has also driven strong growth for New Zealand business with the launch of the Vertuo system, expansion of Nespresso’s coffee range, and local sustainability initiatives including reforestation projects, supporting educational programs around the circular economy, and strengthening the local recycling program.
Sharing his vision for the business, Vermeulen said, “We truly believe that coffee can be a force for good for people,
communities and planet and the more we drive sustainable growth, the more we can have a positive impact as a brand and organisation through the entire value chain.
“For Australians and New Zealanders, coffee plays such an important role in their lives so delivering exceptional coffee experiences based on an obsession for uncompromised in cup quality is paramount. Nespresso often leans into and learns from the rich coffee culture and behaviours of this market to drive innovation for the benefit of customers around the world, which we saw with the launch of the Original Line Creatista machine in partnership with Breville.
“There are more exciting innovations to come, particularly within our Vertuo system, that will reimagine how coffee can be enjoyed at home and in the workplace in the region. Sustainability will also remain at the core of our strategy, as we explore new ways to engage more consumers with our recycling program and introduce initiatives that will help us on our journey towards net zero and improve as a B Corp.”
Nespresso Oceania managing director, Stefan Vermeulen.Zip Water has welcomed Vivian Zurlo as marketing and innovation director for Australia and New Zealand to lead strategic marketing initiatives across commercial, residential and service channels, as well as innovation.
Zurlo was most recently chief marketing, innovation, people and culture officer for global markets at Bubs Australia for three and a half years. She has also worked for True North Company, Campbell Arnott’s, Lion and Simplot Australia within the past 10 years.
According to Zip Water, she brings a passion “for making a meaningful difference to people’s lives, through the growth of high quality, leading brands which contribute to a healthier and cleaner world”.
Zip Water managing director for Australia and New Zealand, Mike Abbott said the team was thrilled to welcome Vivian into the business.
“We’re thrilled that Vivian has joined us. Her strategic mindset, creative thinking, and expertise in consumer-centric marketing will be instrumental in advancing our brand and pushing forward innovation across our organisation,” he said.
“She has extensive experience in brand growth, commercial marketing, and digital transformation, championing best in class customer experiences and a strong insight-driven innovation culture, all of which strongly align with our values.”
Zurlo said she was looking forward to working closely with cross-functional teams within the business to drive continuous improvement and explore new avenues for growth.
“I’m delighted to be joining what is a fantastic team at an exciting point in the Zip Water story. I’m excited to contribute to such a beloved brand, as it continues to push the boundaries of innovation to deliver water at its best to consumers here in Australia, New Zealand and around the world.”
Wesfarmers is set to unlock increased scale and productivity by combining the Target and Kmart discount department stores, resulting in a senior executive restructure.
Target managing director, Richard Pearson is moving into the group’s health division as retail director, responsible for Priceline and loyalty program. Kmart CEO, John Gualtieri will run the combined Kmart and Target stores, while group chief financial officer, Aleks Spaseska will oversee international supply chain, sourcing and property.
Arjun Puri will be responsible for Kmart’s home brand, Anko, including its international expansion, which incorporates selling direct in India and a partnership with Hudson Bay in Canada. Kmart chief information officer, Brad Blyth will continue to lead technology including the migration of Target’s systems.
Kmart Group managing director, Ian Bailey, will continue to oversee the enlarged Kmart Group. In a statement shared with Appliance Retailer, Bailey said: “While Kmart and Target have traditionally been run as two separate businesses, we’ve been operating the two closely together as part of the Kmart Group division of Wesfarmers for some time.
“We are announcing an internal reorganisation of our support offices but there are no impacts to the Kmart or Target stores. With customers now demanding value more than ever, this new operating model will unlock a new level of scale and productivity across both brands, so we can deliver even greater value to our customers in the future.
“For store networks and 50,000 store team members – it’s business as usual – as we continue to focus on providing the best value products to the thousands of customers in Australia and New Zealand who choose to shop at Kmart or Target every day.”
develop and sell it through the university bookshop,” Hancock said.
With a passion for curiosity and innovation, one of Hancock’s biggest milestones is being instrumental in developing the world’s first touch mouse.
Since then, Hancock and Portacom unlocked other achievements, including becoming Sharp’s Notebook Computer Dealer of the Year in 1997, Western Australia’s largest Sharp dealer in 1999, Sharp’s national computer and communication dealer of the year in 2000 and 2001 and NEC’s largest notebook computer dealer of the year in 2005.
Independent Perth computer store, Portacom has celebrated its 40th anniversary. Founded by Neil Hancock in 1983, it was the first Australian business to specialise in portable computing. From humble beginnings in Hancock’s parents’ garage, Portacom has grown to become a trusted destination for all technology.
“I didn’t have any formal business training, so much of the business growth happened from trial and error, as well as our expertise in hardware and software,” Hancock said.
“In addition, the growth of networking, the internet, email and cloud computing drove our team to constantly learn and evolve to continue our success. While
customers have become more computer savvy, our depth of knowledge in our mobile computing specialisation still gives us an edge.”
Portacom began with a Sharp dealership and over the years, added other brands and custom-designed products.
“Portacom was the second business I started as a university student. All other engineering students were using a specific HP programable scientific calculator at the time. However, I didn’t want to conform and found a suitable alternative in the Sharp Pocket computers. I also noticed some missing advanced maths software needed to enhance the Sharp pocket computer, so I decided to
Miele has opened its latest Miele Experience Centre in the heart of Christchurch, New Zealand. As the third Miele destination in New Zealand behind Auckland and Wellington, the opening marks a significant step as the doors open in the South Island.
Miele New Zealand commercial director, Shay Scott said, “There was an incredible effort to bring this project to life and I am proud to see the enthusiasm and energy of the team in their new home.
“With a new Miele destination, we can support our customers and retail partners, allowing them to experience the Miele brand with our dedicated cooking demonstrations, events or simply offer somewhere to grab a hot coffee.’
Miele New Zealand brand activation manager, Josie Mellor added, “Like any big project, our new Miele destination is one that was only made possible by the incredible effort put in by
Through almost 40 years, Portacom also faced challenges from the dot-com bust and global financial crisis to the Covid pandemic, testing the company’s resilience and forcing operations to halt for several months.
“The longer you’re in business, the higher the costs will hit you at a major point in time. This cost was not anticipated and was a true challenge to overcome,” Hancock said.
Portacom has been a member of retail membership group, Leading Edge Retail since 2013, allowing the company to take advantage of unique products, competitive pricing and reliable business support.
“Running a small business could be lonely and isolating but being part of a large collective of like-minded people has allowed us to form friendships and connections, as well as network with other businesses and share ideas.”
the local team on the ground, with support from our Auckland, Wellington and Australia offices.
“We’re incredibly proud of the enthusiasm and energy showcased, in true Immer Besser spirit. This summer, our Christchurch Experience Centre will be welcoming customers to its first Miele Masterclass, a well-loved and popular event – we can’t wait.”
The Experience Centre is located at 2 Cathedral Square. Miele Experience Centre Christchurch.Bertazzoni Australia general manager of sales, George Alikakos has resigned from the organisation.
Alikakos was appointed general manager of Bertazzoni Australia when the local subsidiary was established in March 2018. Previously, Bertazzoni products including range cookers, hobs, ovens and hoods, were available to the Australian market via a distribution deal with Technika.
Alikakos joined Andi-Co in 2010 and held several brand, sales, marketing and operations roles before heading up the Bertazzoni Australia business.
“I have had the pleasure to work for the Hassani and Bertazzoni families
for 13 years with many amazing opportunities and experiences, but all good things must come to an end,” Alikakos said.
In June 2019, the Bertazzoni family joined Alikakos, as well as architects, commercial developers and media, to officially open the company’s showroom in South Melbourne – Casa Bertazzoni.
In 2021, the Bertazzoni Australia team expanded with the appointment of Steve De Vincentis as account manager for Victoria and Tasmania and Dennis Beroukas as territory manager for Queensland, New South Wales and the Australian Capital Territory.
Lenovo has welcomed Silke Barlow as general manager for its Australian operations, on the back of recent changes to the local leadership team, including the promotion of former managing director of Lenovo Australia and New Zealand, Matt Codrington, to regional general manager for the greater Asia Pacific region.
Barlow returns to Lenovo following her departure in 2015, where she spent over 10 years with the business. Bringing more than two decades experience in the IT industry and multinational experience from Germany, France, and Australia, Barlow most recently held leadership positions with Unisys, followed by Fujitsu.
“I am excited for this unique opportunity to return to Lenovo. I have a deep understanding of the culture and our roots but now bringing a broader experience on how to lead the Australian team through this new chapter of growth,” Barlow said.
“I’ve been keenly watching Lenovo go from strength to strength, diversify its portfolio of offerings and become increasingly more relevant to our customers and partners. As general manager, I look forward to working with the team in Australia and across the wider region to capitalise on the unique strengths of each business unit and to amplify our collective success.
“I believe there is untapped potential in Australia across the different business portfolios, and I’m focused on building upon our partner ecosystem to unlock further growth potential. We’re only as strong as the ecosystem that helps us deliver these outcomes, and I look forward to increasing our partnership with the channel and our customers.”
Commenting on Barlow’s appointment, Codrington added, “Silke’s proven track record in driving continuous transformation and a strong P&L performance sets her up to be an excellent leader for our Australian team. Furthermore, her passion for fostering a diverse and inclusive culture makes her an excellent cultural fit for Lenovo, and I look forward to the positive impact she’ll drive for our business.
“Lenovo’s focus remains on understanding and meeting our customers’ needs while fostering innovation and driving growth, and I’m excited to have Silke at the helm to drive these ambitions in Australia.”
Lenovo general manager, Silke Barlow.The owner of ILVE appliances, Alberto Illotti, recently visited Australia for his 10th time overall and his second time within 12 months speaking with distributor, Eurolinx about the future of the business and global trends.
“During this trip, it has been good to meet Michael Doyle for the first time and also our friends within Eurolinx that we have worked with for 35 years,” Illoti said. “Eurolinx has been doing a good job promoting ILVE and we are looking to see what more we can do in the market.
“Although we are a small manufacturing company, we are also global – operating in many countries. We remain focused on cooking products, but we may be looking into some other products potentially in the future.
“However, today we want to be stronger in our specialist position of cooking. The ILVE brand is very strong – especially within the high-end cooking market and we are noticing that operating
within the premium end of the market is giving us an advantage.
“We are a premium brand in premium locations with the best retailers and we are committed to reinforcing our position in the category. The brand really reflects the passion and efforts we have made in manufacturing and developing products. Even though we are not looking to be recognised as a leader in technology, we are committed to delivering a solid and very well-made cooking product, which is what cookers always have to be – they have to perform well and deliver performance. And in this area – we are second to nobody.
“It is our mission to satisfy the consumer – not in words, but in facts – and the durability of our product is proof. We have numerous customers that contact us after 25 or 30 years requesting a replacement part – and very often we are able to provide this – which means the product can be enjoyed by that customer for another generation.”
ABOVE: Eurolinx Sydney head office staff & ILVE Italy. OPPOSITE TOP: ILVE’s iconic and distinctive Majestic Series.During his time in Sydney, Illoti spent time with Eurolinx staff and visited the recently renovated Winnings Redfern store and provided the best compliment possible.
“The Winnings Redfern store is probably the best store in the world,” Illoti said emphatically.
“Throughout the world – and particularly in the United States – we are frequently asked what the best appliance showroom is in the world to go to for inspiration. Without hesitation I will be telling them to come to Sydney and visit Winning Appliances in Redfern.
“The whole showroom is something amazing. As soon as you enter – it feels very comfortable – an ideal location for premium customers looking to purchase premium products.”
Illoti has confirmed ILVE is preparing to launch a number of new products in April 2024 at the EuroCucina exhibition in Milan.
“We are working currently on products featuring pyrolytic technology – as we want to provide more functionality to the product. Cooking is important, but cleaning is important as well. However in today’s world – is pyrolytic cleaning the best way to clean the product due to the use of energy and the importance of sustainability? Pyrolytic cleaning is very effective – so it would be good to find another way. Is this possible?”
Illoti says that throughout the world he is experiencing a strong swing towards induction cooking and away from gas.
“At the most recent show in the United States induction proved to be an emerging trend.
“In Europe, new homes require an A-Class certification – you cannot have aeration holes in the walls, so you cannot have gas cooking – so induction is the choice. In many cases gas is not even connected to new homes. Rangehoods are also not externally vented within new homes in Europe as they remove the warm air out of the house. In the Netherlands it is now illegal to use gas for new houses.”
Eurolinx national sales manager, Tristan Peters has also seen a strong swing to induction across the entire range of ILVE
products – including freestanding cookers.
“We have increased our offering within induction – both within uprights and built-in cooking products. ILVE now has the largest range of upright cookers in the market with four different sizes – 60cm, 90cm, 100cm and our 120cm that was released at the last EuroCucina in Milan and is now being rolled out,” Peters said.
“Over the last few months induction has been outselling gas within our freestanding cookers for the first time ever.
“We have also started receiving calls from consumers requesting to change the top of their freestanding cooker from gas to induction – which unfortunately is impossible. The first and second time, we thought it was entertaining – but I was in Melbourne recently and one of my sales reps received two calls asking specifically for this within a week.”
Peters has also observed a strong trend towards coloured appliances in the local Australian market – including at the top end of the freestanding range.
“The growth we have seen in coloured appliances over the last two years has been the strongest in 100cm and above cookers as well as custom colours proving popular within the Nostalgie and Majestic ranges. The ability to choose upward of 213 possible RAL colours and build it in realtime on our online custom configuration portal has been an outstanding success and helped showcase the endless possibilities that the ILVE range has
European brands and heavily influenced by European trends, there is growing influence on our consumers coming from the USA particularly at the premium end – the three key trends are large cookers, colours and customisation.
“Since launching the new platform, moving to agency and having the configurator that has allowed it to be built, we would now have upwards of 30 to 40 independent builds a month with colour –outside of the normal range of colours. In terms of conversions – we would have done between 30 different RAL custom colours in the last 18 months. What is interesting is that in the 100cm and above freestanding cooker category, over 50% of sales are in either our eight standard colours or one of the 213 custom options.” AR
The e&s Chadstone showroom in the Homemaker Centre in Melbourne’s southeast has more than doubled in size to over 3,000 square metres with the addition of a dedicated commercial showroom.
e&s engaged Mim Design, the same interior design firm that was utilised for the e&s Preston showroom, to reflect a similar look and feel, while delivering its own unique style.
First announced at the e&s annual conference in 2022, the renovation is expected to be finalised by September. Ahead of its official launch, Appliance Retailer had the opportunity to participate in an exclusive walk-through of the showroom.
Starting in the Commercial Exclusive Showroom, head of A&D and trade partner, Lauren Mastoropoulos said the space was designed to meet the needs of commercial clients, extending from custom selections to multi-residential project specifications.
The space houses brands and products that are exclusively available via the commercial arm. “This includes commercial-only packages that are designed to meet a price point. For multi-residential projects, many developers want a brand associated with their development and sometimes this is not achievable with a retail model so a commercial only model is selected.”
e&s head of marketing, Paul Baddeley said the purpose of having both a commercial and retail showroom is to create a space where people can experience all that e&s has to offer.
“We are with them throughout the journey from project initiation to completion and aftersales, so we want people to feel comfortable to spend as much time as they’d like in our showroom for their product selections.”
In addition to large benchtop workspaces for planning, there are also meeting and breakout rooms upstairs for privacy.
“While our commercial division was created about 13 years ago, our commercial displays have been limited, until now. Having this space is a real game-changer for e&s commercial because it is unlike what any other retailer is doing,” Mastoropoulos said.
“The product selection is client specific. For example, if you were designing a commercial space, we have sensor taps, hand dryers and soap dispensers, which we currently don’t display in our retail space.’’
Custom Selection Specialist team members are based at the showroom to facilitate custom selection appointments and to support builder and developer clients.
Main demonstration kitchen at the heart of the showroom featuring a Qasair rangehood and UNOX ovens.Moving into the retail showroom, Mastoropoulos showed the new Miele display with an increased footprint and design approach. “Miele has moved away from their traditional brand identity to give a more contemporary feel to their space.”
Baddeley added: “We want our customers to have the ability to see, touch and feel the product that they want in the flesh, rather than simply showing them online or telling them to have a look on the website, so it’s important to display as much of the range as we can.”
e&s has also expanded its alfresco range with more products and new brand partners, such as Fire Magic grills.
“We’ve always had an alfresco offering, however it wasn’t executed at the standard we would have liked, so this is something new and exciting for us,” Mastoropoulos said.
“It’s a natural extension for e&s to complement our kitchen, laundry and bathroom offering, with alfresco part of the overall project now. The whole idea is to build everything in together as the alfresco becomes another room and is often an extension of the kitchen or the living room,” Baddeley added.
In cooking, the La Cornue display has been reimagined and extended. “Previously, we only had one cooker on display in each showroom, but we are now showcasing numerous cookers and a variety of options available. There is also a working kitchen, separate to the brand display, for personalised demonstrations for customers who are interested in purchasing La Cornue,” Mastoropoulos said.
“Some of the other cooking brands also have a working display, such as Bora, to demonstrate the capabilities of their products.
“Since first showcasing at Denfair in 2022, we finally have the fully integrated Sirius Valentina
downdraft on display, which is often paired with PITT cooking. We have made a conscious effort to be more design focused to assist customers to understand the requirements for their joinery.
“We have also created a dedicated wine storage area where we will host events, as well as a dedicated refrigeration area for both integrated and freestanding models.”
Arriving at the main demonstration kitchen at the heart of the showroom, the Qasair Stadium ceiling mounted rangehood makes a bold statement. “Manufactured here in Melbourne, the rangehood was specifically designed for this showroom to meet the needs of our culinary team,” Mastoropoulos said.
“The kitchen also features UNOX ovens, and we are currently the only retailer in Australia to offer these products. They are exclusively displayed at Chadstone but will be installed at our other showrooms in the future.”
Continuing beyond the kitchen and into the bathroom display, Mastoropoulos said: “We have finally been able to give brands the space that they deserve to showcase their product offering, including some new additions.”
When we reach the laundry display, she explains there is now a consistent look and feel across all e&s stores to show the models that can be wall mounted, stacked or positioned side by side. “We want to make it easy for customers to understand how the washing machine and dryer will fit into their space.” Speaking to the broader e&s strategy, Baddeley said: “Our point of difference is being a specialist in kitchen, laundry and bathroom, which means one point of contact throughout the project, whether you’re a consumer, an architect or designer. To be able to visit and return to the one place and package products together saves both time and money.” AR
It’s a natural extension for e&s to complement our kitchen, laundry and bathroom offering, with alfresco part of the overall project now.Fisher & Paykel display in the retail showroom.
BUILT-IN OVENS | GAS COOKTOPS | INDUCTION COOKTOPS
With renowned engineering expertise and a completely redesigned oven cavity, Smeg Galileo multi-cooking technology offers an elevated culinary experience. Unlike outdated evaporated steam, Smeg injects pure steam into the oven cavity.
Retail volume growth for large cooking appliances notably slowed in 2022, with demand only marginally increasing compared to the previous year, according to data from market research provider, Euromonitor International.
“This was mainly because of the sluggish housing market and unfavourable economic conditions constraining more dynamic sales growth. Looking forward, these factors are likely to continue to have a negative impact on demand for the remainder of 2023, restricting further growth potential,” Euromonitor International research analyst, Icey Huang told Appliance Retailer.
Rising inflationary pressures has also seen energy efficiency become a crucial purchasing factor.
“As consumers become increasingly aware of the benefits of induction cooking in terms of energy savings, induction hobs are becoming prevalent especially in freestanding units while gas hobs still dominate built-in units,” Huang said.
“Manufacturers are also prioritising design elements to cater to growing demand for sophisticated products that seamlessly blend into the kitchen. The emergence of invisible integrated induction hobs reflects this trend, while the market also offers hybrid induction hobs with gas burners to meet diverse cooking requirements.”
While growing economic pressures are impacting purchase behaviour in the cooking category, Smeg has seen shifts brought about by the pandemic, influencing what consumers are searching for in built-in cooking appliances.
“With greater cost-of-living pressures, coupled with lower consumer confidence, we anticipate changes in food spending habits and more consideration of value for money,” Romina Becerra said.
“Redesigning and optimising kitchen spaces has also driven increased demand for built-in compact and multi-functional appliances. With Australians more open to culinary experimentation, this has driven greater awareness of appliances with multiple technologies.
“As ovens are no longer viewed as purely for cooking roasts and baking cakes, we are starting to see consumers embrace the benefits of multicooking technology, as well as the taste, quality and nutritional benefits of steam cooking.”
SOPA6302S2PX
` Traditional steam technology with four dedicated steam cooking functions
` Pyrolytic cycle for simple cleaning
` EverClean Enamel for long-life performance
` Stainless steel exterior finish with iconic Canali control knobs
` Option of in-oven barbecue, air fry and stone cooking
RRP: $3,590
Smeg Omnichef ovens combine traditional, steam and microwave cooking either singly, sequentially, or simultaneously, which can save up to 70% of time spent on preparation, cooking and cleaning without compromising on results.
“Plus, there is the added option of in-oven barbeque cooking, healthy air fried cooking and authentic stone cooking for more food possibilities. Smeg Omnichef ovens also offer up to 25% energy saving when technologies are combined; something we know that Australians are actively looking for to help reduce energy bills.”
The shift to more environmentally friendly cooking appliances also reflects increasing awareness of the impact of gas. “In saying this, Smeg gas cooktops remain popular as we improve design and technology for greater efficiency. Our Blade Flame cooktops use patented burner technology that improves power, while being up to 20% more efficient than standard gas burners,” Becerra said.
Speaking on leveraging in-store traffic, Smeg continues to invest in impactful and premium displays to drive consistent brand messaging. “Our point-of-sale material communicates the benefits of cooking with Smeg with particular emphasis on the 2022 Canstar Blue Innovation Award for our Galileo multi-cooking technology and 2023 Canstar Blue five-star customer satisfaction rating on our ovens and freestanding cookers.” AR
As ovens are no longer viewed as purely for cooking roasts and baking cakes, we are starting to see consumers embrace the benefits of multi-cooking technology.
Purchase behaviour in the built-in cooking category has seen a shift in recent times, particularly when comparing the current situation to 2022, according to Miele’s Kamal Watson.
“There is a noticeable apprehension when it comes to spending on larger appliances. While some consumers may still be considering or holding off on making purchases, there remains a desire to invest in significant purchases, such as built-in cooking appliances,” she said.
“However, the criteria for making these purchases has evolved. Consumers are more selective and discerning, placing greater emphasis on product features and reliability. The mindset has shifted towards products that offer longevity and reliability. At Miele, we see this as an opportunity to educate and help select the best appliance suited to their needs and budget.”
` DualSteam spreads steam evenly and rapidly for perfect cooking results
` HydroClean self-cleaning function cleans the oven compartment automatically
` Combination cooking combines dry and moist heat when baking and roasting
` Miele@home allows users to network their appliance for more options
` Large touch display with proximity sensor – M Touch + MotionReact
RRP: From $12,499
Despite tightening household budgets, Miele expects the desire for built-in cooking appliances to persist. “What we are seeing, however, is consumers spending more time researching the right product that suits their lifestyle needs, rather than making impulsive purchases. This means our Experience Centres and in-store demonstrations will become more crucial.”
Miele is also seeing a significant increase in consumer interest for switching from gas appliances to induction cooking and it is an area where the brand plans on expanding its presence over the next few years.
“Induction cooking is favoured for many reasons, including sustainable, health and cooking efficiency benefits. Our customers are at the heart of everything we do, and it’s essential for us to adapt to changing needs and trends.”
Miele has a range of promotional activities planned to support consumers for the remainder of the year, designed to highlight the strength and versatility of its appliances while providing attractive incentives.
“Our Experience Centres will host a number of in-store events and masterclasses to showcase the capabilities of our appliances and provide handson experience. These sessions – from culinary demonstrations to special events – help customers fully understand the benefits and functionality of our appliances,” Miele direct to customer leader, Ben Curmi said.
Building on the success of its recent 10-year warranty campaign in May, Miele plans to maintain momentum and continue promoting its ‘built to last’ messaging and warranty coverage. AR
“
Consumers are spending more time researching the right product that suits their lifestyle needs, rather than making impulsive purchases.
Refined matte black finish and Eclipse glass add sophistication to Classic, the Smeg aesthetic that earned a place at the Museum of Modern Art in New York. smeg.com.au OVENS
The new Bosch premium built-in range comes with key cavity features such as assist functions and pyrolytic cleaning… while new functions such as AirFry and Steam Function Plus elevate healthy cooking.
While the market has remained dynamic over the past three and a half years with active renovations throughout the pandemic, in recent months, Bosch has noticed a softening in this segment.
“Consumers are now focusing on upgrading their built-in cooking appliances rather than undertaking complete renovations. They are recognising the benefits of investing in quality appliances to upgrade the look and functionality of their kitchen without needing to spend money on extensive renovations,” Brydie Cox said.
Looking ahead to the second half of 2023, Bosch anticipates that the built-in cooking market will likely continue to soften, particularly in the renovation space.
“As household budgets become tighter, many Australians are becoming more cautious about
Bosch Series 8
Built-In Oven with Added Steam and Microwave Function
HNG978QB1A
` Improved sensor technology for more precise cooking, including a new camera in oven
` New design with a digital control ring and large TFT-touch display Pro
` Steam Plus function for added steam cooking
` Microwave function
` Healthy alternative to deep-frying with built-in AirFry function
RRP: TBC
their spending. They are looking for brands that offer both quality and good value for money and Bosch is well placed to meet these demands.
“Despite the growing economic constraints, consumers still value home cooking and entertainment. While full-scale renovations may slow down, we expect a steady demand for replacement and upgrade purchases.”
To meet evolving market dynamics, Bosch is launching a new range of premium built-in appliances throughout the second half of the year, which embody the brand’s commitment to quality, design and performance.
“The new Bosch premium built-in range comes with key cavity features such as assist functions and pyrolytic cleaning to enhance the overall cooking experience, while new functions such as AirFry and Steam Function Plus allow consumers to elevate their healthy cooking.”
The gas market remains robust in Australia, with many consumers believing that gas cooktops are the right choice for their cooking needs. “However, we are seeing a shift in the cooktop market towards induction cooking. Induction cooktops offer a range of benefits, including efficient, safe and fast cooking within a sleek and modern design.”
In response, Bosch has made substantial investments in improving and refining induction technology introducing features such as frying sensors, downdraft models, FlexZone and freeInduction cooking, with inductors made by BSH.
“With the growing focus on induction cooktops in Australia, Bosch remains committed to further developing and advancing induction technology, providing innovative solutions. We have exciting plans in the pipeline, with new product launches scheduled throughout Q4 2023 and Q1 2024.”
With the upcoming launch of its new premium built-in appliances, Bosch aims to provide an engaging in-store experience, ensuring that its displays reflect the quality and ethos of the range.
“We understand the significance of captivating attention during the in-store experience. Our retail displays are carefully designed to align with our brand image and story to convey the top quality that is seen not just within our appliances but in everything that Bosch stands for,” Cox said. AR
Now your customers can indulge their creativity with Miele Combi steam ovens, featuring a convenient self-cleaning function to help bring out their best cooking with effortless ease.
Miele. Immer Besser.
The cost-of-living is having a huge impact on the market, with the cooking category one of the hardest hit, according to Arisit’s Andrea Gunn.
“Last year consumers were still investing in updating their kitchens and appliances. However, as we navigate through 2023, purse strings are tightening, and the consensus is that most cooking appliances are now being replaced out of necessity rather than desire,” she said.
“We’re seeing consumers settling for the best value that their budget allows, whereas previously they would have been comfortable stretching the budget for a more aspirational purchase.”
When asked about increasing calls for households to switch off gas appliances, Gunn confirmed a noticeable decline in gas appliance purchases.
“With so much negative press around the environmental impact and rising cost of using gas appliances, consumers are starting to take notice,” she said.
` 6th Sense technology
` Full Flexi eight zone
` iXelium coating
` Made In Italy
` Five-year warranty
RRP: $2,999
“Many consumers who can manage the switch away from gas at their own expense, are already preempting and switching to electric options. Others will face barriers in doing so, so there will still be a demand for gas appliances, but on a smaller scale. In anticipation of changing demand, Whirlpool is focused on developing a more comprehensive line up of electric and induction appliances.”
Whirlpool is rolling out new point-of-sale to ensure its products and displays are merchandised and represented to the highest standard in store. As for promotional activity, Whirlpool already offers a five-year warranty as standard but will partner with top-rating cooking shows in the second half of the year. AR
ARISITWe’re seeing consumers settling for the best value that their budget allows, where previously they would have been comfortable stretching the budget for a more aspirational purchase.
Electrolux is seeing a normalisation in the path to purchase behaviour of consumers, with the return to physical retail experiences and a reset of behaviour patterns to familiar routines.
“Cost-of-living impacts on consumer spending and the increased appetite for travel will continue to contribute to the softening of demand across all appliance categories in the second half of the year. Demand for 60cm built-in continues to be high with products in this category being our strongest performer in cooking,” Hass Mahdi said.
ILBV94+1
` Made in Italy
` Four zone induction surface
` Gas wok burner with dual control
` Automatic pan detection
` Boost and simmer functionality
RRP: $4,499
The built-in category is always strong and while freestanding cooking was on trend in 2021 and 2022, the streamline designs of built-in appliances mean it makes up the lion’s share of the market, according to Eurolinx’s Daniel Bertuccio.
“It is difficult to predict what will happen in the second half of the year. There are many customers committed to finalising renovations, but we also expect tightening household budgets as costof-living increases. We can only prepare for all outcomes and pivot with the market,” he said.
Reflecting the trend away from gas appliances, ILVE has already shifted its focus to induction cooking more than ever. “However, we must not leave behind the customers who have and need to replace their gas appliances, and this will likely continue to exist.”
ILVE is looking at investing in new displays, increased point of sale and a strategic promotion strategy, while supporting retail partners as much as possible. “We also want to highlight our innovative points of difference that set us apart by aligning with brands and personalities that are influential in the renovation space and attract captive and targeted audiences.” AR
Westinghouse
60cm Pyrolytic Oven with SteamRoast and AirFry
WVEP6918DD
` SteamRoast function
` AirFry, dual tray
` Full touchscreen display
` Two sets of telescopic runners
` Built in Australia
RRP: $2,899
Commenting on the debate around gas cooking, Mahdi said the brand’s future plans are driven equally by meeting consumer demand and continuing to create better living experiences through sustainable appliances.
“Induction cooking is a technology we devote a considerable part of our development to, which is proving to be both extremely popular with consumers and, importantly, utilises a renewable energy source,” he said.
When it comes to leveraging in-store footfall, Electrolux’s approach remains heavily focused on ensuring a cohesive narrative between a consumer’s online and in-store experience. “A key element of this is a seamless retail execution underpinned by ensuring our retail partners are well prepared from a knowledge perspective for mutual shop floor success.” AR
As a luxury brand, Bertazzoni Australia believes its target market will continue to invest in its appliances even if there is conservative buying behaviour due to the increase in cost-of-living.
“Kitchen appliances are a necessity in the home, consumers seek high-end technology and design, as well as the freedom to choose from a broad range of appliances and Bertazzoni delivers on all three and more,” Enrico Pagelli said.
Bertazzoni Australia is investing significantly across shop-in-shop displays to build a strong and clear brand which represents over 140 years of manufacturing appliances.
“Our appliances continue to be manufactured in Italy. Our message represents our values: Family, Food and Engineering. POS assets are still an important part of the promotional mix, which are supplied to our retailers, along with digital assets for their website and social media platforms,” Pagelli said.
“Our account managers are also key and on hand to provide general support including training and troubleshooting when needed. We also anticipate future cooking demonstrations with details yet to be finalised. We have an official Bertazzoni in-store merchandising guide available to recreate the Bertazzoni experience in terms of customisation, branding and display system.
From a promotional standpoint, Bertazzoni is working with chef, Dominique Rizzo who has just opened a cooking school, Urban Feast in Queensland. “Her vibrant suburban space features the Bertazzoni Modern Series built-in ovens, Professional Series hob and wall mount hood. The cooking school offers hands-on experience and confidence in the kitchen.” AR
5-in-1 Combi Oven
` Uniquely combines five oven functions in one
` Combination of five cooking functions allows for faster cooking times
` Interface designed in-house
` Ergonomic one-piece stainless steel handle
` Five-year manufacturers warranty
RRP: From $6,299
ASKO Rob Butchatsky Sales DirectorAsko is seeing customers become more price conscious and less inclined to purchase at the premium end of a product range.
“Despite varying views on what the broader economy may look like in the next six to 12 months, it is likely that we will see similar purchasing behaviour with consumers and therefore we will continue to ensure we are bringing an offer that delivers a value for money proposition,” Rob Butchatsky said.
Bertazzoni Modern Series
60cm Total Steam
Built-in Oven
` 11 cooking functions
` Total Steam helps create meals using 100% water vapour
` Food Probe available on selected models
` Bertazzoni Assistant advanced technology
` Pyrolytic self-cleaning
RRP: From $5,099
Asko has always been a strong performer in the gas cooktop market due to unique production and innovative technologies. While this product will remain part of the line-up, the company is preparing for its new range of Celsius induction cooktops. “Celsius sets a new standard in induction cooking via precise temperature accuracy to a single degree, as well as app integration to assist with recipe creation.”
Asko remains committed to a national demonstration program with its retail partners and with the appointment of Maree Carr as head of demonstrations, the company is confident in its ability to deliver a premium execution.
“This coupled with an enticing promotional program across all categories will hopefully see an increase in customers entering stores and enquiring about Asko products or offers.” Butchatsky said. AR
Glem Gas is seeing customers take more interest in cooking energy and receiving more enquiries about future product plans.
“Our outlook remains quietly optimistic but there are a lot of economic headwinds. Consumers who buy cooking appliances are all homeowners, so interest rate increases have a direct impact on the cooking appliance spending capacity,” David Gilmore said.
As the company name suggests, Glem Gas is heavily invested in gas cooking, but new product development does account for changes in consumer sentiment.
“The hype around gas is what it is, and whether it is right or wrong, there is no opportunity to argue a different case so we will meet changes in demand with a unique product offering. The potential for a boom time in cooking appliances sales is real.”
From an in-store perspective, Glem Gas is continually updating its point of sale material and managing brand presentation and representation. “We also continue to offer good pricing and bonus promotions.” AR
` 2200W power allows easy plug in connection
` A solution for consumers wanting to transition from gas
` Power share means power can be shared between cooking zones
` Three cooking zones, touch controls and child lock
` Italian ceramic glass construction
RRP: $1,099
Beko
9-Multifunction
60cm Electric Oven
BBO6851PDX
` AeroPerfect technology
` SteamAdd (basic steam cooking)
` New air fry tray
` One level fully extendable telescopic shelf
` Pyrolytic cleaning
RRP: $1,399
BEKO Jim Kalotheos Sales & Marketing DirectorBeko is also seeing cost-of-living pressures driving consumer buying decisions at the moment.
“Consumers want flexibility of functions, to experiment with recipes and excellent cooking performance with technology such as AeroPerfect, all for a great price. Value delivery is critical and that’s where Beko is positioned perfectly,” Jim Kalotheos said.
“No doubt cost-of-living pressures will continue to soften demand but it also means people will continue to spend more time at home cooking so we remain positive about our growth aspirations.”
Beko is monitoring the trend from gas to induction appliances with an impending launch of 60cm and 90cm induction hobs, as well as a 90cm induction freestanding cooker later in 2023. Another new release from Beko is the inclusion of a new air fry tray into its range of AeroPerfect ovens starting from September 2023.
“We continue to invest in our partners by designing, manufacturing and installing contemporary Beko cooking displays, highlighting our ranges and communicating our leading sustainability credentials,” Kalotheos said. AR
In the last 12 months, there has been a shift in the way people use their kitchens and appliances, with consumers wanting products that are easy to use, maintain and can aid in everyday life, Winning Appliances product expert, Josh Berry told Appliance Retailer
“With individuals becoming more aware of their energy consumption, we have seen a strong shift towards induction cooktops as a more sustainable alternative. They are easy to clean, adjust better to temperature changes and are safer for families with children as they cool down faster,” he said.
“Products such as the V-ZUG FullFlex induction cooktop and Miele Full-Surface induction cooktops, make it easier to cook with multiple pots and
pans as you can place them anywhere on the induction cooktop.”
Consumers are also now favouring multi-functional appliances that can operate in various ways, for instance, units with combi-steam technology.
“Combining steam with convection oven capabilities gives consumers the best of both worlds, allowing them to cook in a way that suits their needs. It can also eliminate the need for a microwave, as steam is the ideal method for reheating food. Helping to bring cold, dry and dull-looking dishes back to life, while retaining its original texture,” Berry said.
There is also increasing popularity of technology that allows home cooks to ‘set and forget’. “This can be seen in Smeg’s Galileo multi-cooking
technology, Miele’s Mix & Match technology and Siemens cookControl Pro, which allows users to place different ingredients in at the same time, set a program and wait until it is ready and cooked to perfection.”
Winning Appliances is optimistic that the built-in cooking category will continue to grow in the months ahead. Historically, built-ins were only seen in smaller kitchens and apartments as they took up less space, but they are now moving into larger kitchens and homes, as people gravitate towards modern and contemporary aesthetics.
“We are excited to see the category evolve as new technology and products come into the market. For example, downdrafts that eliminate the need for an external rangehood are already being seen from brands such as Bora, in addition to warming and vacuum drawers from brands such as V-ZUG.”
During the purchase journey, it is important to consider factors such as household demographics, how much they entertain, and how/what they like to cook, to ensure the appliances have the best outcome.
“It is also important to consider the functionality of an appliance. For instance, many believe that in order to feed a family of four, they require a large upright oven, however, a 60cm combisteam oven can feed a family of up to six. Plus, it provides additional health benefits as steam cooking retains more nutrients, vitamins and minerals and ensures food tastes and looks better.”
When asked about new features to watch out for, Cranston pointed to the V-ZUG 90cm combi-steam oven – a first for the category.
“We are also seeing more ovens with pre-set cooking programs from Miele, Smeg and Siemens, providing the flexibility to set the desired program and let the oven do the rest. In addition, more units are becoming available with smart home connectivity such as the Siemens studioLine range, to use voice connect and ask the oven for assistance. Another technology set to rise in popularity is downdraft rangehoods, which eliminate the need for an external rangehood for a fully seamless built-in look,” Berry said. AR
FREESTANDING COOKERS
SMEG Portofino exudes Italian luxury with five cooking possibilities in one cooker: direct steam and convection ovens and multi-fuel cooktop.
Colour is emerging as a clear trend, along with larger format models in classic and contemporary styles, to enhance the overall design statement. Induction hob cookers are also making an appearance in many new kitchens, as responses from this feature
show, and described by Electrolux as “utilising sustainable, renewable energy source”. Online research is on the increase too, possibly resulting from households continuing to spend more time at home post-Covid, along with a renewed emphasis on digital marketing strategies.
Smeg believes the cost-of-living is likely to remain a major factor shaping consumers’ purchase choices, particularly on how they cook and entertain.
“Large format freestanding cookers are still a popular choice for large families in the replacement and renovation market, as well as those building new homes,” Romina Becerra said. “Many Australians are investing in kitchen appliances as their statement centrepiece, as entertaining moves beyond holiday periods. We are also seeing pyrolytic cleaning become a more popular feature.
As attitudes and habits change, the appeal to invest in efficient, aesthetically beautiful kitchens, as well as high quality, reliable home appliances, has grown in importance, she said. Size, colour and design continue to be key trends too, as freestanding cookers go beyond the popular 90cm capacity to 100cm plus, often with dual ovens.
“While the industrial look of stainless steel is still popular and timeless, consumers are embracing colour with the Portofino range, showcasing bright blue and yellow finding their place in the
` Thermoseal pyrolytic multi-function oven with temperature probe
` Direct steam multifunction oven
` Multi fuel cooktop combining gas, induction and electric teppanyaki
` Rapid pre-heat
` Soft close doors
RRP: $15,990
family kitchen, as well as monochrome with a slight twist. Anthracite and soft grey are now classed as neutrals while high gloss and matte white are also popular.”
Aside from design trends, consumers are always in search of reliable appliances that are easy to use, easy to clean and can perform quickly and effectively. “Smeg was recently awarded with the 2023 Canstar Blue 5-star customer satisfaction rating, we are confident our ovens satisfy the performance, design, value for money, ease of cleaning, features and ease of use customers are seeking,” she said.
From an in-store perspective, Smeg is continuing to develop point-of-sale material to help shoppers navigate the vast product selection within the cooking category, as well as educating them on the benefits of cooking with Smeg technology.
With online research and digital content playing an important role in converting sales, optimising how consumers interact with Smeg online is a key focus. “Our partnership with Italian-born food writer, TV producer and host, Silvia Colloca, and the range of recipe videos created to showcase how authentic meals can be re-created using our unique oven technology, resonates strongly with customers.” AR
Size, colour and design continue to be key trends too, as freestanding cookers go beyond the popular 90cm capacity to 100cm plus, often with dual ovens.
Arisit is still seeing strong demand for larger cookers along with increased sales for induction hob cookers. Reflecting on this trend, Rachael Williams said customers are doing their research and already know the options available when making their purchase.
“An Italian handmade cooker is not an unconsidered purchase, it is a design statement, and a centrepiece of a kitchen. Indications are that customers are willing to invest even if it means forgoing other non-necessary components to their renovation or build, although some consumers may compromise and choose the 100cm cooker instead of the 120cm,” she said.
According to Williams, there is a lot of extra stock around and pricing and promotions are reflective of these overstocks. “This means consumers at this end of the market are getting a bargain cooker. Custom-handmade cookers don’t really have an overstock issue, but we are still using promotions to make sure the customers are feeling the love while owning their own little piece of Italian craftmanship.”
Arisit has put technicians on the road to deal with product issues and invested in new CRM systems to improve the post-purchase experience. “We see an opportunity to keep the customer engaged whether it be for new recipes, or tips on getting the most out of their product,” she said.
A STEEL cooker with full colour TFT controls and 37 built-in programs was recently added to the range. “The ease of controls, flexibility to alter the programs and consistently perfect results give confidence to the consumer to show a bit of flair in the kitchen.” AR
` Double electric ovens with side opening doors
` Handyrack attaches to main oven door with easy access, holding up to 5.5kg
` Bread proving drawer that doubles as a storage drawer when not in use
` Five induction zones with residual heat indicators
` Cookers are 70% handmade and 100% hand assembled
RRP: $14,995
` 90cm combi-steam oven
` 37 built-in programs
` Full colour TFT controls
` High grade easy clean enamel with steam clean program
` Full brass burner with lifetime warranty
RRP: $16,490
“Consumers are particularly responsive to strong promotional offers as they look for deals in uncertain times and we are still seeing strong demand for Falcon as renovations and new builds continue post-Covid,” Robin Werth said. “As a heritage, leading brand with a strong reputation for high quality products, Falcon continues to perform strongly in the freestanding cooker segment and while we anticipate some softening in the general market we continue to plan for strong sales performance and support our retail partners through communications and promotional offers,” he said.
“Quality, performance and reliability are what consumers look for, in particular in tougher times where they are wanting a brand and product that they can trust and rely on to provide a lifetime of high-quality cooking results.”
All Falcon range cookers are manufactured in Leamington Spa, UK, on the same site where they have been made since 1834, with a range of over 170 individual product offerings, backed by a fiveyear warranty.
“In post-Covid times we are finding people want to reconnect with brands, and not just digitally. Falcon is offering more cooking demonstrations in our Oakleigh, Victoria, showroom and in our retail partner stores. We are also connecting more via our social channels and, being an agency brand, offer individual customers a high level of service and contact throughout the purchase process. We recently implemented a voice of customer program across the business, so we are now closer to our customers than ever before.” AR
The pinnacle of Italian design, innovation and culinary excellence.
With Smeg’s industry first technology trio – traditional, steam and microwave – in one full size oven and the option of next level in-oven barbecue, air fry and stone cooking, the future of cooking has arrived.
galileo.smeg.com.au
Inspired by the father of modern science, Galileo brings innovation excellence and Italian design to the heart of the home. Employing professional algorithms, Smeg has redefined and revolutionised the home cooking experience to encourage creativity, timesaving and confidence.
The revolutionary technology trio – traditional, steam and microwave – can be used singly, sequentially or simultaneously. Combine technologies and save up to 70% meal preparation, cooking and clean-up time without compromising results.
A culinary multi-tasker to expertly master even the most complicated recipes with set and forget capability for temperature, duration and cooking technology.
Be more adventurous and take the guesswork out of cooking with over 150 preset recipes. Favourite recipes can be added too and called up at the touch of a button.
For professional results, insert the probe into a premium cut of meat and set the core temperature. Delta T will gradually increase the oven temperature in line with the core temperature for perfectly cooked results.
With three specially designed in-oven trays:
Fuss-free grilling without the mess or clean-up, rain, hail or shine. With both flat and ridged sides, the versatile duo tray will create perfectly seared, grill-marked steaks, vegetables and seafood.
For healthier cooking and to recreate the flavour and crisp texture of fried food such as crunchy crumbed chicken, fish, chips and wedges, without mess or added fat.
STONE
Specially designed to recreate flavour and texture of woodfired pizza at home.
Australian consumers have spoken, awarding Smeg accolades where it counts, in the heart of the home. Both awards acknowledge Smeg’s dedication to worldclass engineering and design excellence.
Smeg customers are the most satisfied, rating Smeg No.1 and awarding 5-stars for ovens and freestanding cookers. The unrivalled 5-star clean sweep covered: satisfaction, cooking performance and reliability, functionality, ease of use, ease of cleaning and design.
Thirty thousand Australians, surveyed across 170 categories, have named Smeg Best-rated Oven Brand. As well as scoring highly for performance, ease of use and value for money, 92% of responders said they’d recommend Smeg to others.
“Our experience has been that the path to purchase has normalised. While consumers are still utilising online as a key part of their shopping research experience, the tactile experience of visiting a bricks-and-mortar store remains critical to their final purchase decision,” according to Hass Mahdi.
“There’s no doubt that the increase in the costof-living being experienced across the country has seen a softening in demand in general for home appliances. We anticipate cost-of-living considerations will continue to influence consumer purchase decisions in the second half of the year as well as a fueled desire for travel.”
Electrolux is naturally interested in the conversations that are taking place in that space and ultimately, balances its future plans on several factors such as satisfying consumer preference and continuing to create better living experiences through sustainable appliances.
“At present we are investing heavily into induction cooking, which is proving to be both extremely popular as well as utilising a sustainable, renewable energy source,” he said.
And getting the simple things right is key to creating a compelling in-store experience. “We are continuing to focus on the in-store execution but equally important is creating a cohesive narrative by providing an exceptional digital experience. AR
PI127WE3
` Seven zone induction cooktop
` Zone bridging
` Dual electric ovens
` Available in multiple colours as well as Nostalgie and Majestic series
` Handmade in Italy
RRP: $26,999
“As a manufacturer of Australia’s largest freestanding cooking range, we are seeing a diverse scope of appliances, with popularity and growth in the larger 120cm and 150cm cookers which indicates a positive sign for the category,” Daniel Bertuccio said, “and colour is also quite popular.”
Westinghouse
He said while a lot of customers are committed to their renovations, they still need to finish them at some point, so new renovations for some will be put off. “We are seeing strong performances in the high-end cooking market but expect that there will be a tightening of the household budget as the cost-of-living increases. We can only try to be prepared for all outcomes and pivot with the market as fast as possible.”
90cm
WFEP9757DD
` AirFry and SteamBake functions
` Pyrolytic oven and induction cooktop
` Hob2Hood
` Bridge Zone function
` Built in Australia
RRP: $5,499
Eurolinx is picking up on a big shift to cookers with induction cooktops, and in response intends to release a large range of freestanding cookers over the next 12 months to serve this trend.
The company has shifted to a more digital focused marketing strategy and is investing in engaging content that targets its audience on the platforms where they spend the most time. “We are also checking on ways customer care and after purchase departments can exceed expectations.” AR
Enrico
Pagelli Regional Manager – APACBertazzoni Australia will continue to increase brand awareness across communication platforms to ensure its range cookers inspire architects, designers and everyday cooks who seek unique design and high-end technology.
“We see Bertazzoni as an inspirational brand where consumers may dream to own a Bertazzoni appliance. We feed into this by creating content which shows our appliances in all types of kitchens, whether you are renovating an entire kitchen or just replacing a single appliance,” Enrico Pagelli said.
“We look to provide designers with appliances which only a designer can envision in a design concept and brave enough to present to their client. For example, incorporating a vibrant Professional Series range cooker in Arancio or Giallo. Our key features are our finishes including the metals, artisan hand-applied methods, the stylish and defining knobs, handrails, and more, as well as the ever-evolving technology bringing innovation to the appliance market.”
Bertazzoni has introduced the new Collezione Metalli accessories for its Heritage Series appliances. Available in three finishes including gold, copper and black nickel, the accessories are plated with real metal and finished in a high shine. Bertazzoni will soon be releasing a first-ofits-kind cooker to the Australian market, the AirTec 90cm range cooker, combining a Bertazzoni Professional Series range cooker, an induction hub and an integrated hood, complete with an intuitive user interface. AR
Bertazzoni
` Four induction zones on hob with multi-zone technology
` Oven with 11 functions, triple glazed door and soft motion hinges
` Integrated 10-speed hood with automatic function
` Carbon filters in integrated ventilation system that is 100% safe against water spillage
` Available in seven finishes including Stainless Steel, Carbon, Bianco, Giallo, Arancio, Rosso and Nero
RRP: TBC
BEKO Jim Kalotheos Sales & Marketing DirectorThe popularity of freestanding cookers is as strong as ever, according to Jim Kalotheos. “We are also seeing customers more comfortable with colour options with the emphasis on value.
“Beko is optimistic for the second half of the year which is why we have invested in our impending freestanding cooking releases while our existing range continues to go from strength to strength.
“Within the Arcelik/Beko stable we have even more capacity for freestanding cooking options with the right retail partners.”
The company is also concentrating on a digital marketing strategy including higher quality AI enabled video content whilst remaining committed to the end consumers through its sustainability messaging and what Kalotheos said was an “industry leading product review program”.
When it comes to in demand features, product manager, Murat Dora noted that large capacity oven cavities, energy efficient induction cooktops, and superior cooking performance in built-in ovens through AeroPerfect technology are what matters to the customer.
Commenting on after-sales service, marketing manager, Amanda Hart said Beko is introducing a new customer onboarding experience, which she said is one of the most important stages of the customer lifecycle and sets the tone of the consumer’s relationship with its products and brand. This will be launched in late 2023. AR
` Multi-function oven with anthracite finish
` Pyrolytic cleaning
` Two level fully extendable telescopic shelving
` Four zone induction cooktop
` Soft close door
RRP: $2,399
Gone are the days of slideout rangehoods, with concealed or integrated under cabinet rangehoods becoming the most popular style in Australian kitchens, particularly among those renovating.
“It’s about making the rangehood disappear, either behind the cabinet or down into the benchtop with a downdraft. We are seeing rangehoods that look more like a beautiful light than a rangehood gain popularity,” Bing Lee’s Leo Lis told Appliance Retailer
However, as much as aesthetics play a role in the decision-making process, performance remains the most important consideration for customers.
“Filters that are easy to clean are a huge advantage, while good lighting that illuminates the cooking surface well and extraction that removes cooking odours and moisture from the room is vitally important. These factors combined with silent performance are a winner,” he added. Read more from Leo Lis on page 49.
Rangehoods remain discreet in the kitchen but come to the fore of kitchen planningARISIT Rachael Williams National Sales & Marketing Manager –Specialist Brands
Sirius continues to see strong sales in its classic range of undermounts, especially in the 900mm size and larger.
“This ties in with the increase in larger hobs and consumers choosing induction over gas. With Sirius hoods designed to partner perfectly with high power large surface hobs, including induction, sales have been reflective of this,” Rachael Williams said.
“Customers are using online channels to find a product, but they are more likely to purchase when there is a deal. Every dollar needs to go further, and we are seeing that in purchasing behaviour.”
Acknowledging that rangehoods can often be an afterthought when designing a kitchen, Williams believes every customer can relate to a bad experience with a noisy or useless hood.
“By pointing out why Sirius is the choice of hood in the market, we are also highlighting why
` New green motor options are quieter and more energy efficient
` App control to adjust the lighting temperature and brightness as well as the power setting
` Voice control via Amazon Alexa and Google Home
` Dynamic lighting system is adjustable and dimmable
` Extreme power with super quiet operation using multiple motor installations
RRP: $2,499
the hood is the workhorse of the kitchen. High power, quiet efficiency and ease of cleaning is a worthwhile investment. Sirius uses educational point-of-sale and focuses on comprehensive information readily available online to help the customer know they are making the right choice,” she said.
Customers want the best possible product at the best price, but it’s also up to suppliers to provide added peace of mind, according to Williams.
“Longer warranties and sustainability is something that can be done without adding huge costs. Sirius has removed all plastic from its packaging and is using sustainable component suppliers and focusing on sustainability during manufacturing. By having all these parts working together, along with exciting new technologies and supporting the retailer, Sirius will continue to perform well in this trying market.
“At Sirius, we are focusing on having the right product on display with exceptional training programs in place to make sure floor staff are well versed in the new technologies we are releasing.” AR
“
Longer warranties and sustainability is something that can be done (for added peace of mind) without adding huge costs. ”
Consumer behaviour in the rangehood category has remained largely unchanged, according to Condari’s John Keating, with people continuing to plan ahead of new builds or renovations.
“In the part of the market we are selling, architects and designers always factor in a rangehood in the design process and the retailer helps match the right rangehood with the chosen cooktop,” he said.
“There is discussion around new building regulations that ban the use of recirculating rangehoods, which will impact high rise buildings in particular, but these issues often find a way out in the long run.”
Opportunities in the category come from the introduction of new types of cookware which demand greater air movement and additional coverage. “We have always maintained that our rangehoods will do the job over all domestic cookware in Australia so once a new hotplate comes on the market, we design a hood accordingly.”
PARI 1500L-3
` Triple motor
` 2,700m3/hr extraction rate
` Coloured and textured Sapphire steel
` Suitable for mounting onto the ceiling
` Multiple LED lights and built-in nightlight
RRP: $18,900
Condari continues to assist retail salespeople with training around the requirements of cooking appliances and consults with the CSIRO to examine and test its rangehoods. “We believe we are on the right path to meet customer needs. We manufacture over 140 different rangehood models in different colours including stainless steel in our Sapphire range, in addition to copper and brass options.”
Condari has taken delivery of new machines from Europe to help speed up the production process with longer run times at its Melbourne factory, giving the brand the opportunity to manufacture more unique shapes and sizes. AR
The importance of indoor air quality needs to be built beyond just triggers from widespread health or environmental events, and communicating the long-term benefits of these products.
The popularity of large format freestanding cookers has driven demand for larger rangehoods, according to Smeg’s Romina Becerra.
“Matching rangehoods with aesthetic appeal as well as high performance and functionality are particularly popular when creating a kitchen focal point. Attributes such as dishwasher safe stainless-steel filters are also growing in importance for convenience,” she said.
“From large open plan kitchens to smaller apartment spaces, rangehood selection is paramount in improving kitchen hygiene in the effective removal of grease and odours. The rangehood can have a significant impact on the functionality of the space.”
Much of the purchase consideration for cooking appliances is placed on the oven and cooktop, with the rangehood playing less of a role in the selection process in many instances.
“It is our job to educate consumers on the importance the rangehood has on overall air quality in the home. The rangehood category operates in a highly competitive landscape, strengthening the importance for brands to deliver products that have evolved to solve customer pain points.”
Product training is key to assisting retail salespeople integrate the importance of the rangehood into the conversation with consumers when selecting a cooktop. “Selecting a high quality rangehood assists with eliminating odours, removing moisture and grease build-up on walls and kitchen cabinetry and reducing bacterial and fungal growth. Further to these benefits, by taking a proactive approach and commencing the rangehood prior to cooking, the effectiveness of airflow is enhanced.”
Looking at opportunities within the rangehood category, Smeg will continue to bring unique and differentiated product offerings and
Smeg Portofino 120cm Wall Mount Rangehood KPFA12BL
` 7,775m3/hr extraction rate
` Quiet four-speed twin motor
` LED lighting
` Electronic button control
` Dishwasher safe stainless steel filters
RRP: $3,490
Our new AutoVent 2.0 smart technology system connects to compatible Smeg induction cooktops via Bluetooth to automatically adjust extraction speed based on the temperature and power of the cooktop.
meaningful technological innovations to market to not only drive consumer interest, but also help retail partners navigate the challenging economic backdrop.
“The introduction of our new AutoVent 2.0 smart technology system connects to compatible Smeg induction cooktops via Bluetooth to automatically adjust extraction speed based on the temperature and power of the cooktop. Investing in premium in-store activations to showcase the product and technology interaction are equally as important,” Becerra said.
“Offering up to a five-year warranty on selected models also helps retail staff build consumer confidence in the Smeg brand and product, as well as provide peace of mind. Also available are our state-of-the-art Smeg showrooms for both staff training and direct customer interaction.” AR
With consumer appetite for full kitchen renovations beginning to slow, it’s a natural by-product of this and general market sentiment that demand for rangehoods is also softening, according to Electrolux’s Hass Mahdi.
“Our hob-to-hood technology is an example of how we’re demonstrating relevance of an enhanced cooking experience when the rangehood and cooktop work together seamlessly. Rangehoods serve a practical function, but we’re also continuing to ensure our retail execution demonstrates the aesthetic function as well,” he said.
“With the easing of supply chain pressures, the economic backdrop and the knock-on effect on consumer sentiment continue to be the key challenge being felt across all categories.”
Electrolux will continue to ensure its retail displays are best-in-class and stay close to its retail partners. “Our goal is to support our retail partners and listen to them to mutually benefit both today and as market conditions improve.” AR
` Hob2Hood function
` 800m3/hr extraction rate
` LED lighting
` Boost mode
` Dishwasher safe mesh filters
RRP: $2,899
` Specifically designed for use with induction cooktops
` Reduces humidity and moisture build up
` High performing extraction with four speeds, LED lights and a heated visor
` Water reserve catchment container
` Made in Italy
RRP: $2,299
EUROLINX Daniel Bertuccio Marketing ManagerIn the rangehood category, Eurolinx has seen concealed hoods remain the most popular style.
“We have integrated rangehood selections into our ‘Design your ILVE’ program available on our website. We encourage customers to add a matching hood to each cooker design, as well as offer product suggestions,” Daniel Bertuccio said.
“Knowledge is key for this category. Hoods are like sinks in the renovation process. We all need one so it’s important for us to think of them as part of the cooking suite of appliances. Hood technology has also improved and although they are not as exciting as ovens, they are still important to the renovation process.”
ILVE has aggressive promotion strategies planned to support hood sales paired with its cooking products. AR
Miele consistently sees a strong price-driven trend with rangehoods, as they are often considered the last item in the kitchen renovation checklist, with ovens and cooktops being the primary focus.
“As a result, price becomes a significant factor influencing purchase decisions as they’ve often spent the majority of their budget on these bigger ticket items,” Kamal Watson said.
“We take a proactive approach by discussing rangehoods at the beginning of the renovation journey. By leading with the rangehood and highlighting its importance, we aim to emphasise its value in creating a functional and pleasant kitchen environment.”
Miele also allocates dedicated resources to educate consumers in-store about the functionality and benefits of rangehoods, explaining aspects such as noise levels and air throughput.
“One major challenge is the tendency for consumers to prioritise the price point when purchasing rangehoods. Many consumers opt for the cheapest option without considering the efficacy and longterm value of the product,” Watson said.
“Many problems associated with rangehoods stem from incorrect installation, such as poor ventilation, noise disturbances, and even safety concerns. Educating consumers about the importance of correct installation, including the proper setup and positioning, is crucial to ensure optimal performance and user satisfaction. By providing information and guidance during the purchasing process, we aim to help consumers understand the importance of considering factors beyond just price.” AR
` Multiple motor options
` German-engineered Isodrive motor
` Wall switch, digital display and auto shut-off timer
` Includes free Schweigen SteelFlex safety ducting
` 10-year motor warranty on Isodrive systems
RRP: $4,199
` Classic design in stainless steel panel
` Unique user convenience with Con@ctivity function
` LED strip for uniform lighting
` 10-layer stainless-steel grease filter for efficient filtration
` Recirculation mode with Active AirClean or Longlife AirClean filter
RRP: $1,699
Demand for offboard rangehoods has increased as consumers seek silent operation in homes with mixed use spaces, according to Schweigen’s Anthony Fletcher.
“Savvy consumers are increasingly making their purchase based on health benefits, and not just on price and value factors, in addition to sustainability, made in Australia products and Australian-owned and operated entities with ethical sourcing policies,” he said.
Schweigen has seen surging demand for black rangehoods due to their timeless elegance and versatility. “More practically, they show fewer fingerprints and smudges and help conceal scratches and signs of wear and tear.”
When it comes to education, Schweigen works with professional bodies and trade associations, as well as retail partners, to increase engagement at the planning stages of kitchen designs.
“Consumers appreciate the benefits of provisioning for silent rangehoods and how it impacts aesthetics, workflow, performance and longevity.”
Schweigen is investing in remote training and tools for staff and retail partners. “Our new in-house production studio is a big step towards making livestream training, demos and webinars a critical delivery channel.” AR
Haus Group has seen consumers making more thoughtful decisions when selecting their rangehoods, signalling a shift towards considered buying behaviour with an emphasis on value.
“We strive to educate consumers and bring the rangehood category to the forefront during kitchen planning. For far too long, the average consumer has settled for subpar solutions with poor extraction rates and excessive noise levels,” Tristan Francis said.
“By asking the simple question, ‘Have you had a bad experience with a rangehood?’ we find that 99% of people respond affirmatively. To address these concerns, we offer multiple motor options and collaborate with our German partner in research and development. Our aim is to eliminate these issues and highlight the significant impact a rangehood can have on any kitchen.”
One major challenge lies in the potential for manufacturers to provide false information as consumers often find themselves overwhelmed or led astray by contradictory information when researching online.
“It is imperative for retailers to take an active role in educating consumers about the advantages, characteristics, and appropriate usage of rangehoods. By engaging in clear and accurate communication, it becomes possible to dispel myths and misconceptions, empowering buyers to make well-informed purchases.”
Haus Group continues to focus on innovation, exploring product customisation, including custom colours and tailored solutions. AR
X7H09S5.EPP
` Available in custom height from 500mm to 1900mm
` Choice of two widths 90cm and 120cm
` Available in satin black, satin white or custom colour
` Three speeds and boost mode
` External remote motor RRP: $6,890
` Off-board motor is located in the ceiling cavity for almost silent operation
` Perimeter extraction system, ideal for induction hobs
` Shadow proof LED lighting panel
` 1,200m3/hr extraction
` Seven-year motor warranty
RRP: $2,599
Glem Gas has seen rangehoods become a more important product with increased engagement from consumers during the purchase.
“It has become a more interesting purchase for them than in the past with a lot more choices and features to choose from,” David Gilmore said.
“We push the benefits of less noise, enhanced extraction, and good lighting, but the style of rangehood can determine the design of the kitchen. On our website and in marketing material, we cover these points, so consumers make the right choice.”
There has always been a risk in the rangehood sector of it slipping into the ‘sell for nothing’ category, according to Gilmore.
“We want to keep the category valuable to suppliers, retailers, and consumers. Better consumer engagement gives us confidence to invest in new products knowing that the right solution can lead to strong sales and margins.” AR
While acknowledging the shift to online sales, in the rangehood category, although customers are researching online, they want to see the unit, hear it working and understand how it will be installed, according to Bing Lee head of premium brands and commercial sales, Leo Lis.
“The increasing use of an island in kitchen designs is also impacting the choice of rangehood. For example, if a cooktop is installed on the island, a downdraft rangehood needs to be used to avoid obstructing a view or eliminating a bulky canopy hood in the middle of the island,” he told Appliance Retailer.
There’s also increasing interest in connectivity; in particular, cooktops and rangehoods that work together and ‘talk’ to one another.
“Rangehoods incorporated directly into the cooktop, like the Miele KMDA 7634 FL and recirculating rangehoods that filter the air like the Falmec E.ion System, are starting to gain some traction. Downdraft rangehoods like the Sirius SDD2 L EMTC 1180 that pop up from the bench when needed and retract when not in use, are great for those who want a clean unobstructed view across the island bench.
“Adaptable lighting is also becoming a consideration for some consumers, where the light
fitted to the rangehood can be adjusted to match the warmth of the lights in the kitchen giving a uniform aesthetic when the rangehood is in use.
“While promotions have an influence on the purchase for most consumers, there will always be a place in the market for well-built, well-priced products that meet performance expectations.”
Looking ahead, Lis expects the replacement and entry level market to remain strong for those with ageing kitchens or apartment developments that choose inexpensive and easy to install products.
“The mid to top end of the market will move in parallel to the renovations and new builds and will continue to be impacted by cost-of-living. To stay ahead of the game, manufacturers will need to introduce smart technology and enhanced performance around extraction, lighting, and noise,” he said. AR
“To stay ahead of the game, manufacturers will need to introduce smart technology and enhanced performance. ”
With increasing cost-ofliving, inflation, and rising interest rates, 2023 has been a challenging year for consumers and as a result, they are spending more cautiously.
However, as you’ll read in this feature, demand for aspirational products remains as shoppers seek convenience and (affordable) luxury items that offer value. Tightening of purse strings is also expected to bode well for the benchtop appliance category as more consumers prepare and cook meals at home.
Benchtop appliances recorded huge sales during peak Covid periods and although units have declined 5% and value has been flat in the 12 months to May 2023, revenue remains much higher than pre-pandemic, GfK data has shown.
Growth is being driven by the air fryer craze with this functionality extending to other product types including bench ovens and multi-cookers. Rice cookers and sandwich makers/grills have also seen a revenue uplift compared to the previous year.
Data from market research provider, Euromonitor International, confirmed that the pandemic has served as a catalyst for consumers to strengthen their focus on health and wellness, which has been manifested in many ways across the appliance industry.
“Kitchen appliances that are marketed as a healthy alternative, such as air fryers, continue to enjoy popularity. From compact air fryers, combination grills/air fryers to mini-ovens with air frying functions, many manufacturers have responded to the popularity of air frying, promoting healthier and quick food preparation,” Euromonitor International research analyst, Icey Huang told Appliance Retailer.
“Urbanisation, coupled with the decreasing size of households, including the rise of singleperson households, and the corresponding trend towards smaller living spaces have heightened the importance of space-saving and versatility. While multifunctional or versatile appliances have been popular in small appliances for some time, it is now becoming a necessity rather than a nice-to-have as consumers seek to optimise their living spaces.”
De’Longhi has seen significant changes in consumer spending patterns over the last few years and now with travel back in high demand and people returning to in‐person work, there is less need for home appliances.
“This, combined with the economic challenges of increasing cost-of-living, inflation, and rising interest rates, has made 2023 a tough year so far. As a result, consumers are becoming increasingly cautious about where they spend their money,” Sarah Knox said.
“Despite these challenges, there is still demand for aspirational products, as people still want to treat themselves. We have seen an uplift in fully automatic coffee machines, which offer convenience and luxury. While people may be cutting back on other expenses, they are willing to invest in products that enhance quality of life.”
De’Longhi is focused on identifying opportunities to target committed consumers, both in‐store and online by leveraging data analytics to gain insights into consumer behaviour and preferences.
“We are also prioritising building loyalty through exceptional customer service. However, with economic uncertainty, it can be difficult to attract new customers and expand the customer base. To tackle this, De’Longhi is introducing innovative products with unique features such as iced coffees and cold brew in under five minutes that can be enjoyed on the Eletta Explore and La Specialista Arte Evo,” Knox said. AR
Smeg is seeing the Black Friday sales event become the perfect precursor to Christmas selling, particularly for small appliance bundles.
“Breakfast, food preparation and coffee categories are popular for Christmas, with coffee edging slightly in front. The EGF03 espresso machine with built-in grinder is ideal for consumers who like to craft their coffee. While the fully automatic bean to cup machine is targeted to consumers who also appreciate quality coffee, but prefer a one button operation,” Livia McRobert said.
` Over 50 preset hot coffee, iced coffee and cold brew recipes
` LatteCrema Hot and LatteCrema Cool technology creates silky microfoam
` Create personal profiles and save preferred recipes
` Wi-Fi connectivity for remote operation
` Automatic cleaning cycles and removable dishwasher-safe components
RRP: $2,099
EGF03
` 50s style design by deepdesign in Italy
` Panarello steam wand
` Professional 58mm stainless steel portafilter
` Removable stainless steel conical burr grinder
` 20 bar professional pressure with four pre-infusion profiles
RRP: From $1,299
According to Smeg data, the market is continuing to perform as café coffee prices rise and consumers realise that purchasing a domestic coffee machine is cheaper in the long run. “This presents an amazing opportunity as more consumers are entering the home café market.”
Smeg is continuing to create digital content to support the small appliance category, especially around maintenance and ease-of-use. “We have also returned to in-store demonstrations to provide first-hand experiences of not only results, but also care and maintenance. With increased instore traffic, we’ve strengthened point-of-sale by highlighting benefits as well as promotional offers, if appropriate.”
On a final note, McRobert said: “The coffee category continues to be a focus for Smeg small appliances, with a strong product pipeline featuring our unique offering of award-winning design with innovative technology.” AR
More consumers are engaging with the bamix brand online through both the website and social media, as a direct result of Covid.
“In line with most other brands, we are seeing more consumers undertake research online, and whether the conversion is in-store or online, bamix is further cementing its brand recognition in Australia,” Darren Sharvell said.
Bamix has experienced significant growth among its speciality models packaged with various attachments and accessories, driven by the versatility they offer.
“However, we are now seeing an even balance as we have launched our Single Mixer Power models, delivering increased power and torque. Consumers then select the preferred attachments from our accessory range that suit their food preparation needs.”
In the lead up to the Christmas sales period, bamix will run a campaign with a significant promotional investment to support inventory forecasting, current online sales growth and expected overall growth from this activity.
“Our cinema advertising campaign from July 2022 to January 2023 was designed to strengthen brand awareness and drive consumers into stores, so they can view the versatility of the bamix line-up.”
Sharvell reiterated that not only did bamix invent the immersion blender in the 1950s, but it has also been perfected over time with a wide range of models with various attachments. “bamix blenders are not only made to be used in domestic kitchens, there are also models in commercial kitchens around the world, with endorsements from top-quality chefs globally.” AR
` Made in Switzerland
` Double insulation
` 200W heavy-duty AC motor
` Two speed settings and soft-grip safety switch
` Includes multi-purpose blader, aerator/beater blade, blender/whisk blade, wet and dry processor, bench stand and 1L jug
RRP: $559
Groupe SEB’s Julien Sara said cost consciousness has become increasingly important in today’s economic climate of rising interest rates and inflation.
“Consumers are seeking smart and versatile solutions that provide convenience and peace of mind when it comes to their energy bills. Induction technology is also becoming more popular, as it allows for precise temperature control while reducing energy waste,” he said.
“As the appliance category advances with more innovative cooking capabilities, further education, communication, and training is necessary for floor staff to effectively convey product benefits.”
XXL FW2018
` 6.5L capacity
` Easy to clean design
` Steam technology preserves vitamins and nutrients
` Grill technology with a die cast aluminium grid for meats or vegetables
` Five pre-set programs –fries, nuggets, chicken, vegetables and dessert, and two smart combined air fryer and steam programs for fish and roasted meat
RRP: $549
Tefal has implemented a hybrid approach to training and in-store demonstrations, with in-person training sessions supported by digital training materials that floor staff can easily access and view. “This enables us to deliver relevant and current information to support sales efforts and improve the consumer experience.”
Tefal invests in digital marketing activity and continues to be the exclusive small appliance brand for Everyday Gourmet on Channel 10 with a key focus on the Easy Fry Grill & Steam 3-in-1 Air fryer. AR
Following two years of subdued Christmas celebrations, last year saw consumers indulge and embrace gift-giving according to Newell Brands’ Marie Liganaris.
“However, economic pressures are now taking their toll, prompting Australians to place sustainable and value driven gift-giving at the forefront. Shoppers will seek the most competitive pricing and attractive promotions,” she said.
“Multifunction kitchen appliances that help cook a variety of meals, save money and ensure good value for money are set to flourish.”
The Sunbeam All-in-One Air Fryer Oven offers five appliances in one – an air fryer, rotisserie, grill, oven and dehydrator. It features an auto rotating air fry basket, NutriCrisp technology, digital display and one touch controls. The new Sunbeam Iced + Hot Coffee Machine features a built-in frother, preset hot and cold froth buttons and the ability to personalise coffee recipes with syrups, milk or cream.
In the lead up to Christmas, Newell Brands will also promote the FoodSaver vacuum sealer range, which keeps food fresh for up to five times longer, reducing food waste while saving money.
FoodSaver brand marketing manager, Nicole Norton said, “The FoodSaver system creates an airtight seal for preserving meat, seafood, fruit and vegetables, bread, chips, and cereals.”
A five-month TVC campaign will showcase the premium VS3198 FoodSaver Controlled Multi Seal Vacuum Sealer through four-minute advertorials on The Morning Show and Today Extra. AR
` Steam and air fry at the same time for a crispy outer crunch and juicy inside
` Steam clean setting for fast and easy clean up
` XXL 7L capacity
` Six cooking functions: Air fry, SteamFry, steam, roast, grill and reheat
` 1.5L removable water tank
RRP: $299
` Replaces up to 15 kitchen appliances
` Comes with a full food processor attachment
` Large capacity for up to 12 serves
` Induction heating technology
` Made in France with 30year motor warranty
RRP: $2,499
MAGIMIX Wivina Chaneliere Managing DirectorMagimix believes 2022 was a correction year for small appliances, despite a significant lift in sell out during Black Friday and Boxing Day sales events.
“2023 is looking more positive. The cost-ofliving crisis has driven consumers to find ways to save money, such as cooking more at home and investing in high quality appliances that help make cooking more manageable,” Wivina Chaneliere said.
Despite its premium price tag, cooking machines like the Magimix Cook Expert, are growing in popularity as households learn how they can help make cooking easier.
“Premium high-quality brands are in demand as consumers become more discerning with their spending. Products that work well and last for years will continue to be well sought after. It is important to communicate the value of our products in terms of durability and being multifunctional. If a single product can replace others, for example, if a food processor can replace a stand mixer, value is also there. Our premium price point will be a challenge, but not for discerning consumers who know quality and understand what they are paying for,” she said.
To leverage sales, Magimix promotions will be geared towards increasing value. For the first time, the brand offered a cashback promotion during the mid-year sale and is planning a gift-withpurchase promotion for Christmas. AR
Nespresso anticipates purchase behaviour to shift in the lead up to the 2023 festive season compared to recent years.
“While post-pandemic ‘revenge spending’ was prevalent in 2021 and 2022, this year we anticipate savvier shopping behaviours. Many Australians will cut back on frivolous items and instead invest in the things they need, which offer value for money. This doesn’t necessarily mean the cheapest option but quality with a purpose,” Mariah Monaghan said.
Kitchen appliances such as coffee machines are expected to remain a popular gift choice, given coffee is enjoyed by 84% of Australians with an average of two to three cups consumed a day.
“Not only do coffee machines make desirable gifts, but they reduce spending on takeaway purchases. In fact, our research shows 63% of Australians are making more coffee at home this year to save money,” Monaghan said.
Nespresso is introducing the Vertuo Lattissima and Vertuo Creatista to offer more choice for different budgets, while meeting quality expectations.
“Both the Latissima and Creatista combine Vertuo’s brewing technology with a unique integrated milk solution for the first time. As many as 82% of Australian coffee drinkers consume milk coffees so we are confident these machines will resonate locally.”
The Vertuo Creatista is perfect to create the ultimate café quality at home with an automatic steam pipe. It can serve six cup sizes with three adjustable milk settings and three texture settings, as well as Bluetooth connectivity for software updates.
The machine launches are being supported with a marketing campaign led by brand ambassador, George Clooney, to highlight the variety of coffees Vertuo can deliver. AR
` Serves five cup sizes from 40ml espresso to 535ml carafe
` One touch integrated milk solution creates smooth, creamy milk
` Detachable milk carafe for storage in the fridge
` Bluetooth connectivity for software updates
` Available in black and white
RRP: $749
` 4K resolution, HDR 10+, 400 nit brightness and supports colour coverage up to 99% sRGB colour gamut
` Iconic Slim Design with a flat, super slim herringbone-patterned back at 11.39mm deep
` 90-degree rotating screen and height-adjustable stand with tilt
` Smart TV functionality with Samsung’s Tizen OS-powered entertainment hub
` MultiView enables users to use Microsoft 365 and browser app in full screen mode
RRP: $999
Electronics
Consumers are looking for value for money, according to Samsung’s Jeremy Senior, whether it’s cost-saving bundles, features that help products deliver more than their core purpose, or products designed to meet user needs for years to come.
“In their pursuit to attain better value for money, consumers are investing more time in researching products so they can make informed decisions ahead of spending,” he said.
“With cost in mind, we anticipate pre-Christmas sales moments such as Black Friday and Cyber Monday to be the biggest shopping moments of the year.”
Most home appliance purchases are replacement products which means consumers who have been holding out for a new refrigerator, washing machine, or vacuum will find pre-Christmas sales an optimum time to purchase.
“Pre-Christmas sales are also traditionally a time where families start thinking about needs for the year ahead. All-in-one smart monitors that support at-home productivity and deliver entertainment features offer value to families with students as well as professionals who can take advantage of flexible working arrangements.”
The biggest opportunity for the sales period is demonstrating value for money over a longer period, such as energy ratings or extended warranties.
“For example, the Samsung Bespoke Refrigerator range enables consumers to add fridge cabinets and change colour panels to suit changing family needs and kitchen aesthetics without replacing the entire product. Explaining how free smart appliance connectivity services, such as Samsung’s SmartThings app enables users to monitor energy usage is also an opportunity for retail staff to seize,” Senior said. AR
Fackelmann Housewares has seen consumers purchase presents earlier each year with consistent sales growth year-on-year leading into the Christmas period in line with Black Friday offers.
“We expect this trend to continue in 2023, with a potential shift due to cost-of-living pressures. Australians will seek deals during or before peak sales periods to purchase items they’ve already researched from trusted brands,” Melissa Lyras said.
“Quality and extended warranties will also play a factor in purchase decisions. Vitamix blenders are built to last with an unparalleled 10-year warranty for peace of mind and value for money.”
Vitamix will provide gift-with-purchase offers supported by in-store demonstrations and masterclasses to engage and educate consumers.
“We want to inspire home cooks and professional chefs to explore new flavour experiences from healthy juice blends to savoury sauces, nut butters and dips. We’ve also recently launched the new My Vitamix 30 program with recipes, tips and tricks for unleashing the full capabilities of a Vitamix blender,” Lyras said.
“Investing in staff training to communicate features and benefits is recommended for retailers, and the Vitamix team supports this. Selling one high-performance blender is more profitable than selling numerous lower-priced blenders, and the juncture can be a matter of staff knowing how to effectively explain the Vitamix difference.” AR
SR-HL151KST
`
11 menu settings
` Stainless steel steam basket
` Three-way induction heat capabilities
` Binchō-tan charcoal coating on inner pan
` 24-hour timer and keep warm function
RRP: $499
Despite online sales growth, Australians are still heading in-store to purchase items, especially during the festive season, and Panasonic expects this trend to continue.
“Consumers prioritise durability and reliability when it comes to gifts, ensuring they are useful, deliver outstanding results and can be used for many years to come,” Chasnyn Ousmand said.
In the personal care category, Panasonic expects men’s shavers to perform well, highlighting its premium Elite 6-Blade Shaver ES-LS9A, which features six nano-sharpened blades. Panasonic has an ongoing social media campaign to promote its unique Japanese blade technology and offers a 60day money back guarantee.
In small appliances, Panasonic is seeing consumers purchase multifunctional products that deliver consistent results while helping to make cooking easier.
` Whips, muddles, foams and emulsifies ingredients
` Make cocktails or chill drinks without crushing ice
` Precise textures for creamy emulsions, light foams and stiff whipped creams
` Containers and lid are self-cleaning and dishwasher-safe
` Containers and lids made from BPA free Eastman Tritan
RRP: $249
Panasonic continues to produce bespoke content with brand ambassador, Marion Grasby, who experiments with Panasonic’s Induction Heat Rice Cooker.
Panasonic product marketing manager for AV, Fifi Tjiong said audio products are often considered a good gifting option and expects 2023 to be no exception.
“Panasonic has released new audio offerings, which can be appreciated by the whole family without breaking the budget, including the RX-D552 portable DAB+ radio and the SC-PM700 Micro System. The RX-D552 boombox has a portable design, making it ideal for holiday homes, backyard gatherings and picnics,” she said.
Panasonic product marketing manager for imaging, Aaron Waters expects sales to be strong for photography equipment. “The full frame segment is seeing high demand and LUMIX has some strong offerings in this space. For example, the LUMIX S5II and S5IIX, both featuring Phase Hybrid Autofocus and next-level stabilisation,” he said. AR
Purchases have been trending earlier over the last few years, especially around Black Friday, which is likely due to out of stocks and slower shipping times during the pandemic, according to Spectrum Brands.
“Many consumers use Black Friday as an opportunity to take advantage of discounts and get a head start on Christmas shopping, leveraging online channels to see the wider range of products available and easily compare prices,” Dean Hammerton said.
` 1600W power for fast and uniform heating
` 3L deep pan capacity
` Intelligent preset timer function
` Non-stick coated accessories
` Elegantly engineered design
RRP: $279.95
Glen Dimplex experienced subdued sell-in leading into Christmas 2022 compared to the previous Covid years.
“The Black Friday and Cyber Monday sales event had a significant effect last Christmas, and I don’t expect this to change this year. Sales trends show this purchase behaviour is here to stay,” Craig Stevens said.
Consumers are looking for appliances that are reliable and built to last, while being easy to use and good value for money. “Our key focus is delivering appliances designed to make everyday tasks in the kitchen easier, giving consumers more time to focus on the important things in life.”
Despite the challenges of inflation, interest rates and energy prices, Stevens believes premium appliances remain a key market opportunity. “If a premium product shows good value, sales should remain active, and I expect spend in the premium end to be buoyant.”
As for his message to retail partners, Stevens said: “Be positive as there are still a lot of savings from the record low interest rate period. People are spending but looking for appliances that represent good value and excellent quality”. AR
Fryer RHAF2729
` Eight preset programs for different food types
` Sync cooking time so food is ready at the same time
` Claims to save up to 58% energy compared to a conventional oven
` Dishwasher-safe non-stick coated baskets, dividers and crisping plates
` Dual basket function, each with a 4.25L capacity that can be used separately or together for an 8.5L capacity
RRP: $249.95
“However, sell through shifted a little later in 2022, and we expect similar in 2023 as stock levels and shipping timings return to normal.”
Budget-friendly, yet good value benchtop appliances that don’t compromise on quality are expected to be in high demand. “Especially products that help reduce costs, such as our Russell Hobbs air fryers. Many people with an air fryer are looking to purchase a second one, or upgrade to a bigger and better model.”
In the personal care category, Spectrum Brands’ Nena Zimmer said sustainability, ethical purchasing, and exceptional customer experiences are becoming increasingly important. “Multifunctional products that don’t compromise on results, save space, are more convenient for travel, offer greater value for money and allow consumers to experiment, are popular.”
Air stylers and multi stylers are anticipated to continue growing as people do not want to limit themselves to always look a particular way. “They are also more open to embracing and learning new hairstyles and looks. Our new collection of multi-purpose Remington styling tools deliver convenience and performance, whether you’re drying, styling, trimming, or shaving.” AR
In Australia, kitchen sinks had slow market growth during the pandemic with retail value of $207.5 million in 2020 up to $209.7 million in 2022, growing at 0.6% from 2020 to 2021, dipping slightly to 0.5 % from 2021 to 2022, the latest data from market provider, Euromonitor International showed. However, on a positive note, this category is predicted to increase from 2024 up to 2027 to a retail value of $210.8 million to $213 million respectively.
And bathroom business is good business for retailer Harvey Norman, which chairman Gerry Harvey attributed to a backlog of renovations, although “it is a small part of overall business,”
he told Appliance Retailer, “representing around 3%, but is outperforming every other division and our strongest category at the moment.”
He said one of the reasons for the growth is that the value of houses has gone up “because it is the most valuable asset people have and owners making home improvements putting in new bathrooms, carpets and so on. We have always been in this category and in the 70s and 80s it was 10% of our business.
“It is going into all our new stores, including what will be our signature store in Macgregor in Brisbane, that opens in April next year, which will be unique for Harvey Norman in Queensland”.
For Zip Water, purchase intentions are focused on convenience, as well as the emotional benefits of superior design, reliability, quality and service.
“We are seeing an increased focus on sustainability from consumers wanting to reduce their environmental impact, and purchase from companies that prioritise sustainability,” Mike Abbott said.
Convenience is the key feature driving multifunctional taps and Zip Water is leading the category by offering instant filtered boiling, chilled and sparkling water. “This is closely followed by experience, from the taste of our chilled water to the always-ready boiling water and delivery of sparkling water on tap. “Our intuitive design supports the convenience factor and we’ve identified the importance of seamless integration.”
The two latest innovations, the Zip HydroTap Celsius Plus All-In-One Pull-Out and Celsius Plus All-In-One, speak to these drivers. While both offer pure-tasting boiling, chilled and sparkling water, the Celsius Plus All-In-One Pull-Out features a retractable pull-out sprayer, to prepare food, clean dishes or wash down the sink from all angles, doing away with an additional tap at the sink.
“While the current economic environment may impact the category, one of the things that sets us apart is our wide range of products, and our aftermarket service and support,” he said.
As for challenges, “It would have to be sustainability, which we see as both a challenge and an opportunity, with Australians contributing 375 million plastic bottles to landfill each year, our products can make a real difference”. AR
Customers are returning to retail stores to purchase sinks and taps and it becomes part of the cooking package product selection with coloured sinks and taps on trend, Jorge Maciel said.
“Functionally of the sink and tap is paramount for customers who are looking for a sink with versatile accessories and taps with pullout vegetable spray function. The company is well known for ‘sink is more than a sink… Franke sinks are food preparation centres which allow customers to utilise accessories such as All-In to maximise benchtop space as the accessories are perfectly designed for the sink,” he said.
Celsius
` Pure-tasting boiling, chilled, and/or sparkling water instantly in one tap
` Intuitive touchpad for easy water selection
` Available in seven finishes
` Versatile retractable pull-out spray
` Smart customisation with the G5 HydroTap command centre
RRP: $9,295
Franke pullout taps with vegetable spray help customers to be in control of the water when working on the sink as the user can take the water where it is needed.
Looking to the future, he believes Franke sinks and taps sales will continue to perform well within the cooking specialist stores, predicting sales will be above pre-Covid levels, while acknowledging competition from cheap imports and currencies are facing the category.
Responding to marketing demands for Franke is rewarding customers with great promotions to encourage them to buy sink and tap packages. AR
BWX22054/27
` Large main bowl fits large items
` Remote waste included
` Available in right-hand and left-hand drainer
` Organiser fits all accessories into small bowl
` All accessories included
RRP: $3,679
The pent-up demand created during Covid has subsided and Abey Australia are now back to pre-Covid market conditions, although premium products continue to be in demand and are above Covid sales volumes, Peter Snowden said.
“Abey Australia are leaders in design and innovation with the most diverse offering available from one brand. Our products are available in 304 stainless steel, PVD coloured stainless, 316 alfresco stainless steel, premium and classic granite and fireclay. These are suitable for kitchen, butler’s pantry, bar, laundry and alfresco requirements, all with matching tapware.
“It is going to be a challenging second half due to the current cost-of-living challenges which influences consumer spending. Consumer mainstream purchasing behaviour is more focused on cost-effective options, although there is still a strong demand for high end quality products,” he said. Other challenges are coming from competition in a saturated market as new players enter the market, offering low quality products which is also driving prices to unsustainable levels, he said.
“Our marketing strategy has changed as we have had a full rebranding and want our customers to know we are Australian owned and operated for over 67 years. We are also increasing our focus on social media and backing this with Abey owned selection galleries in Sydney, Melbourne, Brisbane and Perth.” AR
Schock Cristadur
Premium Granite
Sink D200B
` Silky smooth finish
` Colour purity gives closer colour match to sink and tap
` Multiple configurations and sizes
` Four colour options
` Reversible drainer model
RRP: $1,990
BLANCO Gerard Gill General ManagerPurchase behaviour hasn’t changed significantly at Blanco since 2022 with customers still renovating their kitchen with a focus on the waterplace, i.e. sink and tap, which is becoming the focal point of the kitchen, according to Gerard Gill. “In this current market consumers are looking at wellknown and innovative brands like Blanco,” he said.
“Blanco sinks and taps are a premium product which offer a real point of difference, which has been reflected in the popularity of the Blanco Silgranit sink and tap range in black, anthracite, rock grey and white finishes. Our sinks and taps are color matched which is almost impossible to achieve with two different brands.”
He said despite interest rate increases, property prices have not only stopped falling, but are now on the rise. “As a consequence, we are seeing people continuing to invest in their homes in the second half of the year. In a tightening market people focus on purchasing well-known brands and quality products.”
According to Gill, households spend 60% of their time in the kitchen, at a spot he called the ‘waterplace’, which is where the company’s marketing strategy is directed. This Blanco unit comprises a sink, tap and waste management system.
“Blanco is a 98-year-old brand, operating since 1925 and has huge brand equity in the market and with Australia now a wholly owned subsidiary of Blanco GMBH since May 2022. The company is in a strong position to continue to supply our retail partners with new and innovative products around the kitchen ‘waterplace’ to capitalise on the renovation market,” he said. AR
` Three-in-one semi-professional mixer tap with cold, warm and filtered water
` High-end BWT multi-stage filter reduces limescale and improves taste
` Separate outlet for purified drinking water
` Dual spray with precise magnetic holder
` Click & Touch sets the exact amount of filtered water via accurate scaling wheel and intuitive touch control
RRP: $2,200
Premium products continue to be in demand and are above Covid sales volumes.
The new compact and lightweight Fujifilm X-S20 mirrorless digital camera has been released, accompanied by a new lens and new app. Among the key features are AI-based subject-detection AF, a recording capability of 6.2K/30P video, a high-capacity battery that can shoot up to 800 frames – more than double the previous model – making it an ideal content creation and travel camera.
The Hisense 2023 TV and Laser range is now available in retail stores following its debut at CES in January this year.
THE ULED TV range, available in sizes from 55-inch to 100-inch, features Mini LED technology for a wider colour gamut, as well as a clearer and brighter picture, with Mini LED X technology in its flagship model. The Hisense Laser TV and Laser Cinema models are now capable of producing a screen up to 130-inches. The Hisense Laser TV projects onto a custom Ambient Light Rejection (ALR) screen included with the purchase, while the Hisense Laser Cinema projects onto a wall or an existing cinema screen.
Headlining Hisense’s 2023 ULED range, the Mini LED X 75-inch and 85-inch options are the only TVs in Australia to feature this technology, promising superior image detail, clarity and depth thanks to 20,000 backlights delivering 2,500+ nits of brightness and unmatched 5,000+ dimming zones. Equipped with a new Dynamic X display, the screen is capable of five times less reflection and offers over one billion unique colours. This is further enhanced by HDR10+ and Dolby Vision IQ, as well as IMAX Enhanced certification.
The LG gram SuperSlim, the company’s thinnest laptop yet, weighing just 998 grams and measuring 10.99mm deep when closed.
IT FEATURES A 15.6-inch OLED display with a 100% DCI-P3 colour gamut and VESA DisplayHDR 500 True Black and Anti-Glare Low Reflection (AGLR) coating. The LG gram SuperSlim is also equipped with Intel’s 13th Gen Raptor Lake chip with Performance Cores (P-Cores), making it one of the most powerful laptops in its size range.
It incorporates the new Windows 11 Home and more compact power adapter than previous gram laptops. The latest release also features a HD camera with integrated microphones, and three USB-C ports, two of which support Thunderbolt 4 connections. The LG gram SuperSlim is available in a 16GB RAM and 512GB SSD model.
One of the most powerful laptops in its size range.
Samsung is expanding its 2023 TV line-up by adding the 98-inch QLED Q80C 4K TV to the range, priced to be the brand’s most accessible Quantum-Dot 98-inch TV brought to market.
PAIRING DIRECT Full Array and Quantum HDR+ technology with a Quantum Processor 4K, Samsung’s QLED Q80C uses a deep learning picture enhancement algorithm to upscale content to 4K resolution. Samsung’s LED zone technology adjusts brightness and black levels for bold contrast, depth and detail while Samsung’s Quantum Dot technology delivers more than 100% colour volume enabling accurate colour reproduction at any level of brightness.
At just 48.5mm top to bottom, the Q80C’s SuperSlim design provides a near-bezeless finish to blend into any space. Despite its slim bezel, the QLED Q80C incorporates Dolby Atmos, Object Tracking Sound Lite and Samsung’s latest generation of Q-Symphony. The built-in Smart Hub feature brings entertainment, gaming, ambient options, and SmartThings together into one place to manage various connected devices and appliances across the home. The Q80C also offers Samsung’s TV Plus service with over 91 channels and thousands of on-demand, subscription-free shows.
Sony has unveiled the latest addition to its award-winning 1000X series, the WF-1000XM5 truly wireless earbuds, promising the best noisecancelling and best call quality to date.
THE WF-1000XM5 now incorporates three microphones on each earbud, including dual feedback microphones, which improve low-frequency cancellation performance, marking Sony’s biggest step forward in noise cancelling. The noise isolation earbud tips feature a unique polyurethane foam material that reduces noise in the high frequency range. The earbuds also support HighResolution Audio Wireless thanks to LDAC and DSEE Extreme to upscale digital music in real time. Inclusion of 360 Reality Audio promises an immersive audio experience. Promising Sony’s best call quality, the WF-1000XM5 leverage an AI-based noise reduction algorithm founded on Deep Neutral Network (DNN) processing and bone conduction sensors for voice to come through crystal clear. Other popular Sony features include Adaptive Sound Control and Speakto-Chat as well as Multipoint Connect to pair two Bluetooth devices simultaneously. The earbuds are also water-resistant with an IPX4 rating. With up to eight hours of battery life, a quick three-minute charge provides up to 60 minutes of play time.
Samsung’s QLED Q80C uses a deep learning picture enhancement algorithm to upscale content to 4K resolution.Samsung 98-inch QLED Q80C 4K TV.
Yamaha is releasing its latest soundbar with wireless subwoofer, the SR-B40A, compatible with Dolby Atmos three-dimensional audio format and offering significant enhancements to Clear Voice and Bass Extension features.
CLEAR VOICE technology has been upgraded, adopting a new approach that makes human voices more audible and easier to
discern in a wider range of languages, while the Bass Extension function provides greater ease when adjusting bass frequencies.
Four different sound modes are accessible from the smartphone app or remote to match the sound to the content. Standard mode is ideal for TV shows, while Stereo mode is best for music and concert videos, and the Game and Movie modes are pre-programmed for those two types of content. In addition to four sound modes, the SR-B40A has rich low-frequency response thanks to the included 100-watt output wireless subwoofer. The built-in HDMI terminal supports the latest eARC and CEC implementations, allowing TV connection and control with a single cable.
HMD Global has launched a new repairable phone, the Nokia G42 in So Purple, shortly after releasing its first repairable phone, the Nokia G22.
THE NOKIA G42 is built with QuickFix repairability allowing owners to replace cracked screens, bent charging ports and old batteries themselves. In collaboration with iFixit, Nokia G42 can be repaired with step-by-step guides and affordable replacement parts. Nokia G42 is the brand’s first repairable smartphone with 5G connectivity powered by the Qualcomm Snapdragon 480+ 5G Mobile Platform and is made with 65% recycled back cover and boxed in FSC-certified mixed packaging.
In addition to a 6.56-inch HD+ display, the 50MP camera works with imaging AI to capture clear photos, even in low light conditions, supported by Portrait Mode and Night Mode, as well as OZO 3D audio capture. With a three-day battery life, the battery will keep 80% of its original capacity after 800 full charging cycles or up to four years’ worth of charges. It also stays up to date, offering three years of monthly security updates and two years of OS upgrades.
The Nokia G42 is built with QuickFix repairability allowing owners to replace cracked screens, bent charging ports and old batteries themselves.
Four different sound modes are accessible from the smartphone app or remote to match the sound to the content.Nokia G42 in So Purple.
TCL Electronics is demonstrating its commitment to providing a fairer choice for energy conscious consumers by releasing a new 8kg heat pump dryer — its first for the Australian market. TCL's C series dryer deliver an eco-friendly way to dry clothes without compromising on quality or time by using a refrigerant instead of electricity to heat the air. This innovative technology not only dries clothes more gently and energy efficiently than a standard vented dryer but also eliminates moisture condensation in the laundry, reducing the risk of mould on walls and ceilings.
RRP: $1,299
Smeg’s ever-growing small appliance coffee collection welcomes an espresso machine with built-in grinder. The new machine allows coffee connoisseurs to ritualise every step of crafting their coffee, from selecting beans to monitoring extraction via a pressure gauge and steaming perfectly textured milk. Featuring the familial retro design born from the collaboration with famed Milanese studio, deepdesign, the manual machine is sleek, simple to use and easy to maintain. To craft an espresso, fill the integrated conical burr grinder with beans and select between the required grind and brewing options. At the touch of a button, the professional 58mm stainless steel portafilter is auto-dosed with ground coffee and in 90 seconds the dual thermoblock system is ready to extract the perfect espresso. For maximum flavour and to further ritualise the coffee moment, select one of four pre-infusion profiles and four extraction temperature levels. For latte and cappuccino drinkers, a single point panarello steam wand will deliver the ultimate textured milk. Available in six colours, the manual espresso machine with grinder is available from Smeg small appliance retailers and online from August 2023.
RRP: $1,299
Tineco’s FLOOR ONE S7 PRO wet & dry vacuum is making hard floor cleaning easier. Combining the best of both worlds – it can vacuum up dry dirt and debris, and also mop floors with fresh water to remove any wet mess. Features include an intelligent self-cleaning system for effortless maintenance and maximum performance, the balanced-pressure water flow system uses fresh water to easily clean both liquid and dirt mess. Its patented SmoothPower bi-directional self-propulsion system intelligently detects movement to help push or pull, while the proprietary Tineco iLoop Smart Sensor technology detects mess and automatically adjusts suction power and water volume. The highcapacity water tanks and 40-minute runtime ensure less refilling, emptying and recharging. Tineco FLOOR ONE S7 PRO sports a user-friendly 3.6-inch screen to view real-time status and gives visibility of the cleaning process. Dual-sided enhanced edge cleaning and head-lit brush ensure that no mess goes unnoticed.
RRP: $1,299
TCL Electronics continues to manufacture intelligent products at an affordable price point by expanding its refrigeration offering with a new French Door fridge. With a combined 421L storage capacity – 271L fridge and 150L freezer – it’s ideal for families and health-conscious households. Key features include a versatile Fresh Food Zone compartment that can be converted into a second humidity-controlled crisper drawer. This provides consumers with more options to keep produce fresher for longer and reduce food waste. TCL's intelligent inverter technology also maintains optimum storage conditions by constantly monitoring and adjusting temperatures. This not only improves energy efficiency but also reduces operational noise compared with conventional compressors.
RRP: $1,299
Indulge in a versatile cooking experience with Miele Combi Steam Pro ovens, where you can choose to cook with steam, conventional heat, or a combination of both. Best of all, gone are the days of laborious oven cleaning as Miele's HydroClean self-cleaning function featured on the new Combi Steam Pro ovens takes care of the task effortlessly. The specially formulated liquid cleaner, poured into the strainer at the oven's base, is automatically mixed with fresh water and evenly sprayed throughout the oven interior. Stubborn burnt-on food residue is effortlessly removed, leaving the stainless steel interior looking brand new.
RRP: $12,599
ECOVACS ROBOTICS has announced the launch of its DEEBOT T20 OMNI, which raises the bar in home cleaning by combining flagship features with new inclusions such as auto-lift mopping technology and hot water mop washing for the ultimate all-in-one DEEBOT that’s cleaner, smarter, and more user-friendly than ever before. The DEEBOT T20 OMNI is powerful in terms of both cleaning and battery, and the first in the ECOVACS line-up to incorporate 6,000Pa of suction power alongside a 5,200mAh battery to deliver more than four hours of cleaning on a single charge, while also featuring ECOVACS’ strongest OZMO TURBO rotating mopping system. ECOVACS’ proprietary OMNI station ensures the DEEBOT can empty its dustbag, wash and dry its mop pads, and recharge the battery at the same time. Together with ECOVACS’ onboard AI voice assistant YIKO, advanced TrueDetect 3D 3.0 obstacle detection and TrueMapping 2.0 mapping technology, the DEEBOT T20 OMNI is a cleaner, smarter, more user-friendly solution, ‘Like No One Else’.
RRP: $1,799
Smeg has added two matte black gas cooktops to match the recently launched Classic matte black built-in ovens and compact ovens. The matte black finish perfectly complements the timeless Classic aesthetic, identifiable by the iconic Canali control knob, designed by world-renowned architect Guido Canali and first introduced in 1985. The new on-trend matte finish offers the sophistication of pure black, with a more subtle look and feel suitable for modern, contemporary kitchens. In accordance with Smeg’s advanced gas cooktop technology, the new four and five burner cooktops offer immediate, responsive cooking and even heat distribution. Also included is a versatile ultra-rapid burner, suitable for wok frying as well as larger cooking pots and griddles. For durability, the pan stands are manufactured from heavy duty cast iron and for safety, each burner has a flame failure device fitted. The Smeg 75cm (PX375LMBAU) and 60cm (PX364LMBAU) Classic matte black gas cooktops are available from major appliance retailers.
RRP: $1,590 (60cm) and $2,590 (75cm)
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The GIGA 10 is a premium automatic speciality coffee machine that sets a new standard in performance and pleasure. With two professional grinders for two different types of coffee, 35 hot and Cold Brew specialities, and the innovative Panorama Coffee Panel for optimum clarity, the GIGA 10 offers more choice than ever before. jura.com
‘ Freshly ground, not capsuled.’Roger Federer Swiss tennis icon and JURA brand ambassador since 2006