LinkedIn Training for Students
What will you learn today? 1. How to complete your LinkedIn profile 2. How to connect with others professionally 3. How to use the platform to find opportunities
Why use LinkedIn? • 6 people are hired through LinkedIn every minute • 810 million members • Access to a global network of professionals • Access to your peers, your next manager, recruiters • Access to limitless opportunities and information to support your careers journey • Connect with influencers in your intended industry
Your LinkedIn Profile
Profile Sections
• Intro • Experience • Education • Skills, Projects, Courses, Recommendations
Your Intro • Needs a good photo • Needs a simple headline • Needs to sell you in seconds
Photo • Clear head shot with clear background • Professional and positive picture • Not include other people and distractions
14 times more profile views and 9 times more connection requests
Your headline
Include keywords in which your future employer or a recruiter will find you Eg: 'Aspiring 3D Animator skilled in Maya looking to connect with other creative professionals' 'BA Hons Law Graduate looking for first role in employment law'
Your URL
Your URL normally ends with a series of numbers, these can be deleted to make a simpler URL
Adding sections to your profile
If the company has a LinkedIn page the logo will show here
Experience Haven't had a job yet? Don't worry! Add in here any paid work, internships, work experience, volunteering
Education
• Link to the school LinkedIn page as an alumni • You can connect with other alumni of the school, there may be opportunities in these connections
X7 the amount of profile views if you fill in the education section
Skills, Projects, Courses, Recommendations
You can add lots of other sections to your profile, but only do this if it is adding value 1. Skills & Endorsements 2. Projects 3. Courses 4. Recommendations
Making Connections
Who should you connect with? 1. Family and Friends 2. Your peers 3. Other school alumni 4. Employer Contacts already made 5. Future Employer Contacts 6. Recruitment/Early Talent managers 7. Industry Influencers
Family, Friends, Peers • Will support your posts • Increase your reach
How will that help?
Employer Contacts, Future Managers • Get your name amongst employers, recruiters • Help your access to information about those industries and companies Industry Influencers • Help your access to information about those industries and companies • Find tips to success in that industry
1. Using the search bar
How do you make connections?
2. Use the 'people you may know' function
3. Use the QR scanner to connect with someone you have met when networking
How do you grow your connections and reach?
• Continue to check into LinkedIn on a regular basis to find new connections, check any invites you have received • Ask to connect with employers when you meet them through school events, work experience, volunteering and paid work • Connect with employers/recruiters in the industry you want to go into • Be active on the site – posting, engaging • Add your LinkedIn URL to your CV
Finding Opportunities
What opportunities could you find?
1. Your next job, apprenticeship, graduate role 2. Your next course, degree or internship 3. Your next volunteering or work experience placement 4. Your most influential connection 5. An opportunity to travel
Follow hashtags related to the role, the course, the person, the industry
How can I find them?
# apprenticeships # early talent manager # early careers coordinator # sustainability # degree
Search for groups, companies, events, courses
Further Learning
'Learning LinkedIn for Students': Video
Questions?