Danielle Martinez - Listing Presentation

WITH DANIELLE MARTINEZ

A Preview of Danielle Martinez

AND RE/MAX PROFESSIONALS

About Danielle Martinez

EXPERIENCE/AWARDS

• 1997 – Earned Real Estate License

• 1998 – Lawyers Title Assistant to Escrow Officers

• 1999-2005 – Century 21

• 2005-2010, 2013-Present – RE/MAX Professionals

• 2008 – Completed Glendale University 101

• 2009 – Recipient of City of Glendale Spark Award for Neighborhood Leadership

• 2010-2012 – Arizona Residential Realty Listing Manager

• 2010 – Earned Certificate of Appreciation by the City of Glendale Police Department for serving as a Neighborhood Watch Captain

• 2010 – Earned Real Estate Broker’s License

• 2015-2018 – Served on the Arizona Association of REALTORS® Grievance Committee

AREAS OF EXPERTISE

• Team Lead – DM Home Team

• Seller’s Agent

• Buyer’s Agent

• Traditional Sales

• Short Sale

• REO / Foreclosure

• Investment / Second home

• New Agent Mentor and Trainer

• 2015, 2017, 2019, 2020, 2021, 2022, 2023 – West and Southwest REALTORS® of the Valley President’s Roundtable and Sales Award

• 2007, 2008, 2009, 2015 – RE/MAX Professionals Executive Club ($50k-$100k in commissions earned)

• 2014, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023 – RE/MAX Professionals 100% Club ($100k+ in commissions earned)

• 2019 – Recipient of the Sergio Horcos Memorial Spirit of Service Award for Outstanding Citizenship & Community Service

• 2019 – Recipient of RE/MAX Hall of Fame ($1 million in gross commissions earned)

• 2023 – Graduate of the City of Glendale Citizen's Police Academy and Recipient of the "Drive It Like You Stole It" Award for Fastest Time on a Training Course in a Police Cruiser

DESIGNATIONS/CERTIFICATES

• ABR – Accredited Buyer Representative

• GRI – Graduate Real Estate Institute

• CRS – Certified Residential Specialist

• CNE – Certified Negotiation Expert

• CSSN – Certified Short Sale Negotiator

• CDPE – Certified Distressed Property Expert

• Residential Real Estate Divorce Specialist

Kind Words From Past Clients

“Danielle Martinez has been our Broker/Realtor since 2006 — she's helped us with rentals, new home purchases, and sales. We love Danielle; we would never consider choosing another Realtor — she's the best!”

CHIP AND CATHY HEETER

“Danielle Martinez is absolutely the most skilled and trustworthy Realtor we've ever worked with. She is very personable and knowledgeable and truly treated us like family. Yet she was very professional, especially with regard to dealing with negotiations and other Realtors. We were very enthusiastically referred to her through friends who had the same wonderful experience with Danielle. We will most certainly recommend her to our family and friends too.”

GAVIN AND VALERIE AHERN

“We met Danielle through her proactive approach of a handwritten letter in the mail asking if we were interested in selling our home. On the letter, there was a QR code that we scanned to see the value of our home and left it at that. Within a couple days, we received another handwritten letter of the comps in our area for our home. At this point we decided to reach out and schedule a meeting with Danielle due to her personal touch of finding business. Danielle is very professional yet personable. She is willing to pick up the phone day or night. We always received prompt answers to any concerns or questions we had. She was knowledgeable and patient when explaining the steps throughout the sale of our home. We couldn't have been more happy with our choice of Danielle as our Realtor. If you want the best in the business of a Realtor with many years of experience, Danielle is the one!”

JARED AND RENEE LIPSON

Kind Words From Past Clients

“Danielle was so wonderful during the entire home buying process. She really made the extra effort to make sure we were happy from start to finish. She was knowledgeable, helpful, and understanding of our needs. I would highly recommend her to anyone looking to purchase a home!”

JOE AND JANA MATARAZZO

“Danielle is very knowledgeable, experienced, and helpful. She helped us get our house ready to list, did a ton of marketing and advertising, and had an open house. We had three offers and sold our house in only five days! She was accommodating of our schedule when searching for a new home and fun to spend the day with during the search. Once we found our new home, she walked us through the process of making an offer to closing the deal. She helped us deal with all the people involved in the process, including the seller, inspector, contractor, appraiser, loan officer, and mortgage broker.”

ANDY AND PAM LAMBROS

“We wouldn’t want anyone else leading our home buying team! Danielle was there for all the ups and downs of our home buying process, and we couldn’t have done it without her. We started and stopped our home search many times, and she stuck with us through all our craziness. She is so caring and kind and genuinely wants the best for you and your family. We are so happy in our new home, and we could not be more grateful for her help throughout this process. We will always be customers and recommend her!”

GRIFFIN AND KRISTEN ALEXANDER

The Power of RE/MAX

RE/MAX Professionals

RE/MAX Professionals is committed to providing the best Real Estate experience you've ever had, and our Agents and staff have the knowledge, skills, and drive to back that up! We utilize cutting-edge technology and processes to ensure our Agents are always ahead of the game and above and beyond our extensive local resources; we also have the incredible power of the RE/MAX worldwide network at our disposal. This allows us to offer not only legendary service here in the Valley of the Sun but a truly world-class experience, even if you're planning to relocate to a country on the other side of the world!

Us vs. The Competition

Giving Back

CHILDREN’S MIRACLE NETWORK

RE/MAX agents have donated funds directly from their personal accounts and have helped RE/MAX, a leading real estate franchisor, arrive at an amazing milestone: $100 Million Dollars raised over the past 18 years for Children’s Miracle Network.

Children’s Miracle Network raises funds for more than 170 pediatric hospitals. In doing so, RE/MAX became one of the top three Children’s Miracle Network donors of all time.

Your “For Sale” sign will also have a “Miracle Home Rider” placed to show off your involvement with the Children’s Miracle Home program.

RE/MAX Leads the Industry

MARKET SHARE AND AGENT PRODUCTIVITY

RE/MAX associates average more sales than any other real estate agents in the world.

BRAND NAME AWARENESS

RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home.

WEBSITE TRAFFIC AND ONLINE SEARCHES

Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages.

PROFESSIONAL EDUCATION

RE/MAX agents lead the industry in professional designations, awards, and recognition.

NUMBER OF COUNTRIES SERVED

RE/MAX has a presence in over 110 countries and territories with over 144,000 agents and numerous partner organizations around the world.

ADVERTISING AND MARKETING

In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.

• Billboards

• National Television

• Coast-to-Coast Radio

• Sports Sponsorships

• Community Initiatives

vs. the Industry

Among the country’s largest real estate brokerages, RE/MAX agents average more home sales than agents at any other national real estate brand.1

TRANSACTION SIDES PER AGENT 1

AGENTS

RE/MAX Agents Voted Most Trusted by Consumers

According to consumers, RE/MAX agents continue to be voted the most trusted choice. Shoppers have voted RE/MAX as the brand with the #1 Most Trusted Real Estate Agents in the U.S. and Canada year after year.

The industry-leading trust was confirmed by the 2024 BrandSpark® Most Trusted Awards, a consumer-voted awards program that considers the responses of thousands of individuals. BrandSpark International, a market research and consulting firm, teamed up with Newsweek in the U.S. to create and promote the survey and its results.

“The real estate industry is built on trust and customer service,” says RE/MAX President and CEO Nick Bailey. “Homebuyers and sellers want a trusted advisor — a qualified agent who puts their interests at the forefront of the transaction. Through their excellence and industryleading productivity, RE/MAX agents consistently display why they're the best option for consumers who want an elevated experience and outstanding results."

In addition to being the most trusted, RE/MAX agents have the experience to get the job done — and they have more real estate experience than other agents. Plus, multiple rankings in 2023 confirmed that RE/MAX agents outproduce the competition. The point is: When consumers work with a local RE/MAX agent, they know they’re in good hands.

Homebuyers and sellers want a trusted advisor — a qualified agent who puts their interests at the forefront of the transaction.

Local Experts, Globally Connected

Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 144,000 associates in over 110 countries, RE/MAX has the inside track on buyers and sellers around the globe.

THE WORLDWIDE RE/MAX NETWORK

AMERICAS

• Argentina

• Belize

• Bolivia

• Brazil

• Canada

• Chile

• Colombia

• Costa Rica

• Ecuador

• El Salvador

• Guatemala

• Honduras

• Mexico

• Nicaragua

• Panama

• Paraguay

• Peru

• Suriname

• United States

• Uruguay

• Venezuela

CARIBBEAN

• Antigua & Barbuda

• Aruba*

• Bahamas

• Bonaire*

• British Virgin Islands*

• Cayman Islands*

• Curacao*

• Dominican Republic

• Grenada

• Haiti

• Jamaica

• Puerto Rico*

• St. Bartheleny*

• St. Kitts & Nevis

• St. Lucia

• St. Maarten/ St. Martin*

• St. Vincent/ Grenadines

• Trinidad & Tobago

• Turks & Caicos*

• U.S. Virgin Islands*

*Denoted territory

EUROPE

• Albania

• Austria

• Belgium

• Bosnia and Herzegovina

• Bulgaria

• Croatia

• Cyprus

• Czech Republic

• England*

• Estonia

• Finland

• France

• Germany

• Greece

• Georgia

• Hungary

• Iceland

• Israel

• Italy

• Kosovo

• Latvia

• Lithuania

• Luxembourg

• Malta

• Moldova

• Montenegro

• Netherlands

• North Macedonia

• Norway

• Poland

• Portugal

• Romania

• Republic of Ireland

• Scotland*

• Serbia

• Slovakia

• Slovenia

• Spain

• Sweden

• Switzerland

• Turkey

• Ukraine

• United Kingdom

MIDDLE EAST

• Egypt

• Jordan

• Lebanon

• Oman

• Saudi Arabia

• United Arab Emirates

• West Bank/ Palestine

AFRICA

• Angola

• Botswana

• Ethiopia

• Ghana

• Kenya

• Mauritius

• Morocco

• Namibia

• Nigeria

• South Africa

• Swaziland

• Tanzania

• Tunisia

• Uganda

• Zambia

ASIA/PACIFIC

• Australia

• China

• Guam

• India

• Indonesia

• Japan

• Macau

• Malaysia

• Mongolia

• Myanmar

• New Zealand

• Palau

• Philippines

• Singapore

• South Korea

• Sri Lanka

• Taiwan

• Thailand

Tools for Marketing Your Home

Expectations

YOURS, FIRST! OURS:

• Home is kept clean and uncluttered

• Home is priced correctly; price reductions until sold

• Home is easy to show

• Warranted items are repaired

• Open communication and trust

• Our #1 goal is to earn your referrals!

• Complete the Seller Checklist provided

Home Selling Process

STEP 2: ASSESS VALUE

Use market knowledge and price of competing homes to set the list price.

STEP 4: MARKETING

Start marketing the home using a property marketing plan.

STEP 6: NEGOTIATE OFFERS

As offers come in, we negotiate to get you the best terms.

STEP 1:

HIRE A REALTOR ®

Hire a professional who knows how to list, market, and sell your home.

STEP 3: PREPARATION

Get the home ready for staging, photography, and showing the home.

STEP 5: SHOWINGS

Buyers will tour the home, ask questions, and determine if your home is a right fit for them.

STEP 7: MANAGE CLOSING

Work with the buyer’s agent, lender, processor, escrow officer, appraiser, and title officer to finish the sale.

The Window of Opportunity

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

Preparing Your Home

First impressions are lasting. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home.

PROFESSIONAL PHOTOGRAPHY

Whether in print or on the web, photos are often the first impression that a potential buyer will receive. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

DIGITAL TOOLS

Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.

HOME STAGING

According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered.

VIRTUAL STAGING

Virtual staging is a great tool to help buyers better visualize living in the home by turning empty rooms into digitally furnished spaces.

Preferred Partners

• Loan Officers, Mortgage Brokers

• Title and Escrow Officers

• Licensed Contractors (Plumbing/Electrical/HVAC/Roofing/Remodel)

• Home Warranties

• Appraisers

• Home Inspectors

• Movers

• Pest and Termite Companies

• Real Estate Attorney

• Home Stagers

• Professional Photographers

• Restoration Company

• Drywall, Flooring, Pool, and Landscape Vendors

Multiple Listing Service

• Unlimited Color Photos

• Description and Updates of Home

• Neighborhood

• Features, Room Details, Construction, Taxes, and Financial Information

• HOA Fees and Association

• Listing and Price Data

• Private Remarks to Agents

• Verification of Facts

24/7 Online Presence

With nearly 97% of home buyers beginning their search on the online, we want to ensure your home will receive maximum exposure. As part of my marketing plan, your home will be shared with consumers and Realtors across the globe through my extensive online partnerships.

Who Uses the Internet to Search for Homes?

Where Buyers View Listings

Marketing Tools

SIGNAGE

The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PRINT ADVERTISING

Your home will be showcased to prospective buyers through various local, regional, and national publications.

SOCIAL MEDIA

Your home will receive unparalleled exposure to consumers and Realtors alike through various social media platforms.

PROFESSIONALLY PRINTED MATERIALS

Showcasing your home and its unique features through professional marketing materials is essential to set it apart from the competition. Mailing directly to neighbors, potential buyers, and other Realtors is a powerful way to spread the message that your home is for sale.

SHOWINGS

Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

NETWORKING AND REFERRALS

Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

Curbside Lead Generation

BUYER CALLS

Broker's exclusive VoicePad phone number: 602-277-3111

BUYER ENTERS

House number when prompted

BUYER LISTENS

To property presentation (buyer can also request text message with property information)

AGENT RECEIVES

Live call transfer or curbside lead from motivated buyer!

Showing the Home

Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. Ensure preparations are done up front — unnecessary items have been removed, space has been created, and a plan has been implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

SHOWING FEEDBACK

• Email is sent within two hours or immediately when showing time is used

• Increased feedback from Agents

• Seller access to real-time feedback

• Buyer agents remember the home shown

• Listings sell quicker

• Sellers' understanding of any repairs or problems that may arise consistently

Marketing Analysis

Statistical Market Analysis

•

•

Comparisons

• Criteria of Comparables

Selection Criteria for Comparable Properties Specified listings from the following search: Property type Residential; Inside the map search Rectangle (-112420445,33508446,-112361908,33462918); Status of 'Active', 'Closed', 'Coming Soon', 'Pending','UCB (Under Contract-Backups)','CCBS

(Contract Contingent on Buyer Sale)'; Dwelling Type of ' Single Family - Detached';

Beware of iBuyers

Though selling your home online may seem convenient, the fine print comes with a cost.

WHAT IS AN IBUYER?

iBuyer, short for instant buyer, is a company that will buy homes from sellers online with an offer based on an algorithm.

HOW DOES IT WORK?

iBuyers bank (literally) on the idea that a consumer may tolerate a possibly lower sale price for their home in exchange for the convenience their online method provides.

KEEP IN MIND:

• Service fees can add up to more than a traditional agent's commission.

• An iBuyer typically requires an inspection to be completed and may require repairs or may deduct repair costs from the offer price, leaving you with an even lower offer than originally quoted.

• Contacting the iBuyer for questions can be difficult as you will rarely speak with the same person about the transaction. In fact, in many steps inside the transaction, you may not work with a person at all if that component of the system is automated.

Partnering with a RE/MAX agent means knowing you have someone on your side, helping you get the market value for your home and looking out for your best interest — every step of the way.

Finalizing the Sale

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

Your Home Selling Team

ASSOCIATE BROKER REALTOR ®

DESIGNATED BROKER REALTOR ®

PREFERRED TITLE AND ESCROW OFFICER

Your Home Selling Team

REALTOR ®

PROFESSIONAL PHOTOGRAPHER AND VIDEOGRAPHER

MARKETING AND GRAPHIC DESIGNER

Thank You

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.

I would be pleased to assist you with the sale of your present home and the purchase of your next home and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions — you’ll be glad you did.