Brand Manual Guidelines w w w. i n t er n a t i on a l p rop ert y sh ow. a e
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TABLE OF
CONTENTS
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About company
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Logo Identity Usage
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Primary Brand Colour
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Typography
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Print Media
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Merchandising
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Outdoor
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Mobile App
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Website
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Design Elements
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Imagery
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ABOUT US International Property Show (IPS), the Middle East’s biggest property sales platform, is an event that convenes real estate developers, investors, exhibitors and buyers from five top regions ‑ GCC, EU Countries, North America, CIS Countries, South, South East & East Asia ‑ every year in Dubai, UAE. Being the trusted global property market in the UAE, IPS offers hassle-free fast-track transactions making it convenient for the participants from inside and outside of the country.
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LOGO
IDENTITY USAGE Display the logo always with a height of ___x____, and there must be ____ x ____ clear space around it all the time. It should not be reduced to ____x _____. The logo should display the brand name in both English & Arabic.
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LOGO FINAL VERSION
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Logo Colour Variations We can use three versions of the logo in multiple platforms depending on the colour scheme. The Original version carries a combination of dark blue, yellow and turquoise. The second one is a White version in reverse, black and white. The third, Black version is also in reverse.
ORIGINAL VERSION
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WHITE VERSION
GRAY VERSION
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Sizing We provide the logo in three different sizes ____, ____, _____
2x
2x
2x
2x
2x
2x
Size: 100%
Size: 50%
Size: 25%
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PRIMARY
BRAND COLOUR
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DARK BLUE
YELLOW
MATT BLUE
FOR WEB USE R: 5 G: 123 B: 160
FOR WEB USE R: 255 G: 194 B: 30
FOR WEB USE R: 6 G: 182 B: 181
FOR PRINTING USE C: 87 M: 42 Y: 24 K: 2
FOR PRINTING USE C: 0 M: 25 Y: 96: K 0
FOR PRINTING USE C: 74 M: 2 Y: 34 K: 0
PANTONE 2150 UP
PANTONE 123 UP
PANTONE P 124-6 U
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Tint: Dos and donts The logo can be displayed in several colour gradients, but it should not go below 10 per cent.
10%
20%
30%
10%
20%
30%
10%
20%
30%
40%
50%
60%
40%
50%
60%
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50%
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90%
70%
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90%
70%
80%
90%
100%
100%
100%
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TYPOGRAPHY FONT FAMILY
PRIMARY FONT
Helvetica Neue LT Std
Helvetica Neue LT Std Roman
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
Helvetica Neue LT Std Bold HEADLINE FONT
Helvetica Neue LT Std Black ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
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ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
Helvetica Neue LT Std Bold ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
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Hierarchy of fonts Our designs will have three levels of typography as featured below.
Title (Font Size 22 PT) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™® Sub Headline (Font Size 16 PT) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
Body Copy (Font Size 9 PT) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
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MEDIA We have a variety of print options such as business cards, letter heads, envelopes where the brand typography and colour schemes are applicable across all collaterals. Our clients are also bound to use these specifications in their collaterals.
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Business Cards
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Letterhead
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Envelope
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Printed Mug A coffee mug that carries IPS logo is another way to reach out to clients, and ensure a repeated brand awareness among them.
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Outdoor Our brand’s outdoor representation is a flex board with a message appealing to stakeholders of real estate market, including buyers, to stop overthinking, and positioning IPS, as their global real estate partner. We want our clients to say, there is ‘No Room for Overthinking’ at IPS.
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WEBSITE &
SOCIAL MEDIA
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24 - 26 March 2020 Dubai World Trade Centre
NO ROOM FOR OVERTHINKING!
VISIT YOUR GLOBAL REAL ESTATE PARTNER
www.internationalpropertyshow.ae
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PRINT & DIGITAL
COLLATERALS
YOUR GLOBAL REAL ESTATE PARTNER 24 - 26 March 2020
Dubai World trade Centre www.internationalpropertyshow.ae
PRINT ADVERT
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BROCHURE
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24 - 26 March 2020 Dubai World Trade Centre
NO ROOM FOR OVERTHINKING!
VISIT YOUR GLOBAL REAL ESTATE PARTNER
www.internationalpropertyshow.ae
SOCIAL MEDIA DESIGN 24 - 26 March 2020 Dubai World Trade Centre
NO ROOM FOR OVERTHINKING!
VISIT YOUR GLOBAL REAL ESTATE PARTNER
www.internationalpropertyshow.ae
OUTDOOR BRANDING
EDM
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ONSITE
BRANDING
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VIDEO Videos are the most powerful tool in brand promotion in the digital age. We have to follow suit, and spread the word following all the stipulated colour schemes and font hierarchy. Above all, the videos should project the skyline of Dubai, and its thriving real estate market.
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PR We believe a strong public relation policy is the key to maintaining the goodwill and trust IPS has created since its inception. We have key media partners who have associated with us in print, visual and digital media platforms. We have also widened our scope in new media platforms like Facebook, Twitter, Instagram, You Tube etc.
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PR We believe a strong public relation policy is the key to maintaining the goodwill and trust IPS has created since its inception. We have key media partners who have associated with us in print, visual and digital media platforms. We have also widened our scope in new media platforms like Facebook, Twitter, Instagram, You Tube etc.
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PHOTOGRAPHY We use real life images that shows the grandeur of life in all its positive shades: Happiness, joy, laughter, tolerance, unity in multiculturalism, and many more that do not promote hatred and violence.
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GrandĂŠ Mockups Penatibus magnis 347c 7825 City, Country M: + 09 704 6713062 T: + 09 704 8302841 support@zippypixels.com www.zippypixels.com