Evergreen Tours rebranding to Emerald Tours - Trade FAQs
We are pleased to announce that Evergreen Tours will be changing its name to Emerald Tours in April, to be closely aligned with our award-winning, global sister brand, Emerald Cruises. The 40-year history of delivering exceptional land journeys, great value, and a unique blend of inclusions, quality, excellence and innovation will continue for your clients. Only the name is changing.
The Canada & Alaska 2025 program is available to book now, offering your clients a range of unforgettable journeys to discover the Rockies with an Alaskan Inside Passage cruise, tour spectacular Alaska via road and rail, and explore the picturesque East Coast, with its European influences and New England cruising.
Over the coming weeks we’ll update our website and will continue to enhance our inspiring land journeys to delight our valued guests. You and your clients will soon be able to find all Emerald Tours (formerly Evergreen Tours) itineraries on www.emeraldcruises.com.au
The full 2025 Canada & Alaska program will be released on March 26, 2024
Why is Evergreen Tours changing its name?
- From April 2024, Evergreen Tours will be known as Emerald Tours, adding our collection of popular land journeys to our award-winning sister brand, Emerald Cruises.
- Rest assured, your guests will still enjoy the same exceptional Evergreen Tours value and unique blend of inclusions, quality, excellence, and innovation gained from over 40 years of experience. Only our name is changing
- Evergreen and Emerald Cruises are part of the Scenic Group. Both brands offer a similar product ethos and exceptional value proposition. Due to the phenomenal success and growth of the Emerald Cruises brand, the Evergreen Tours premium land touring collection has been incorporated into the Emerald Cruises master brand, to complement the portfolio of luxury yacht and river cruise itineraries.
- From April 23, 2024, all yacht, river and land journeys will be available on the one website: www.emeraldcruises.com.au
When is it happening?
- From April 23, 2024 you’ll find all the Emerald Tours (formerly Evergreen Tours) Canada & Alaska itineraries and information on the Emerald Cruises website, along with the new Canada & Alaska 2025 brochure
Where can I find information about Evergreen’s tours?
- You can find Canada & Alaska tour information from Emerald Tours (formerly Evergreen Tours) and order brochures TIFS
My clients have a 2024 booking with Evergreen to Canada & Alaska. What will happen to their booking?
- There will be no change to their booking. The itinerary and inclusions will stay the same and the booking advice and pre-travel documentation will continue to be branded Evergreen Tours. Our team on the ground in Canada & Alaska is looking forward to warmly welcoming your clients on board soon for the trip of a lifetime!
My clients have a 2025 booking with Evergreen to Canada & Alaska. What will happen to their booking?
- If the booking was made with Evergreen Tours before 26 March, 2024, your clients will have received special early access pricing and an Evergreen booking number. Our Reservations team will be in contact to move the booking to an Emerald Cruises booking number, but the pricing and Terms & Conditions will stay the same. Their booking advice and documentation will be from Emerald Cruises from this point forward
- If the booking was made on or after 26 March, 2024 your clients will receive booking advice and documentation from Emerald Cruises
My clients have a Future Travel Credit (FTC) with Evergreen. Can it still be used towards a booking with Emerald Tours?
- If the FTC is still valid your clients are welcome to use it towards any Scenic Group brand, that is Emerald Tours (formerly Evergreen Tours), an Emerald Cruises river or yacht cruise, or a Scenic river, ocean or land journey
How can I contact Emerald Tours (formerly Evergreen Tours)?
- For general enquiries please email hello@emeraldcruises.com.au or call 1300 383 747
Where can I learn more about Emerald Tours 2025 itineraries?
- Travel partners can order brochures from TIFS
- To explore Canada & Alaska 2025 itineraries before April 23, 2024, please visit www.evergreentours.com.au
- To explore Canada & Alaska 2025 itineraries on or after April 23, 2024, please visit www.emeraldcruises.com.au
My clients are EXPLORER loyalty members. What happens to their points?
- The Evergreen Explorer and Emerald Explorer program merged last year, and is known as the EmeraldEXPLORER program. To learn more please visit www.emeraldcruises.com.au/about-us/loyalty-club
- Your client's tier status has not changed and they will still earn points when they travel with Emerald Tours or Emerald Cruises. These of course count towards their tier status and rewards.
How can I follow Emerald Tours on social media?
- From April 23, 2024 you’ll find touring inspiration about Canada & Alaska, and any future new destinations, on Facebook. Stay tuned for more details
Will I be able to earn Scenic Group Rewards on Emerald Tours bookings?
- Yes! Emerald Tours is the land touring brand for Emerald Cruises. A booking on any Emerald Cruises journey - yacht, river or land - will earn you Scenic Group Rewards. You can redeem your points for a variety of gift cards, debit cards and other products of your choice from the rewards catalogue. You can even use your points to book a cruise with Emerald Cruises at industry agent rates.
- To access Scenic Group Rewards, log in to Express Book via https://scenic-au.okta.com/ and click on the Scenic Group Rewards tile on the OKTA dashboard to visit the website and see your account. Have fun redeeming your points!
Is there a guide as to how and when to use each Emerald logo on our agent website and/or collateral?
- Our brand guidelines are being updated with our new logo and will be distributed in due course