NEW JERSEY
REALTOR
®
2024 MEDIA KIT
About New Jersey Realtors® New Jersey Realtors® exists to support all segments of its membership, in concert with the local boards and associations of Realtors® and the National Association of Realtors®, by developing and delivering programs, services and related products which enhances the ability to conduct business successfully and ethically, and to promote the extension and preservation of the right to own, transfer and use real property.
DIGITAL
Reach 61,000+ Realtors® across New Jersey. As the largest, most highly regarded, and only Realtor® trade publication in the state, New Jersey Realtor® Magazine reaches more than 61,000 licensed Realtor® professionals, providing them with industry news, trends, and guidelines affecting the real estate industry. Promoting your business with New Jersey Realtor® Magazine will allow you to connect with thousands of readers through a print and digital platform. No other publication reaches the top industry professionals with market data, business tools and resources, and special features including growing businesses and industries in the state.
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PRINT New Jersey Realtor® magazine is the largest real estate trade publication in the state, reaching more than 61,000 licensed Realtors® in New Jersey. New Jersey Realtors® members’ businesses depend on the magazine as a trusted source for industry news, the latest technology and design trends, legislative issues, and market updates.
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DIGITAL For added convenience, New Jersey Realtor® magazine is available as a fully digital, interactive version, hosted by Issuu at issuu.com/newjerseyrealtor. This digital version is accessible by desktop, tablet, or mobile phone. Readers have access to past issues and may download and share content through social channels and email. Statistics are from Jan. 1, 2023-Aug. 21, 2023.
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NEW JERSEY
REALTOR September/October
2023: VOLUME 9 ISSUE
®
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G NAVIGATINSH ER IP HOMEOWN BARRIER S NJREALTOR.COM
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MEMBER ROADMAP
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EDITORIAL CALENDAR The editorial calendar is tentative and subject to change without notice.
JANUARY/FEBRUARY
JULY/AUGUST
MEET YOUR 2024 LEADERSHIP TEAM
REALTOR® WHY
Meet this year’s association leaders, New Jersey Realtors® Good Neighbor Award Winners, and the New Jersey Realtors® Realtor® of the Year. Articles featured: transaction roadmap and a recap on 2023 Realtors® Triple Play.
Whether it’s year one or year 15, discovering why you are in the real estate business can be challenging. Articles featured: mental health and owning your own business, my first year in real estate-why I started and how it’s going, and discover your ‘why’ and how to recommit to your real estate business.
SPACE CLOSE:
SPACE CLOSE:
NOV. 22, 2023
ADVERTISMENTS DUE:
DEC. 8, 2023
MAY 23, 2024
ADVERTISMENTS DUE:
JUNE 6, 2024
MARCH /APRIL
SEPTEMBER/OCTOBER
THE DATA IS IN Where does the housing market stand? In this issue, we’re diving into year-end housing market data and what to expect this year, first time homebuyer obstacles, and a closer look at trending lending options. Articles featured: comparing residential market segments and a highlight on towns with higher than average closed sales.
WHAT’S TRENDING IN REAL ESTATE Market fluctuations are all a part of the real estate business. In this issue we’ll highlight 2024 market trends and what buyers are looking for right now. Articles featured: highlighting trends in home construction and new build homes, how to generate strong leads today, and staying productive as a business owner.
SPACE CLOSE:
SPACE CLOSE:
JAN. 17, 2024
ADVERTISMENTS DUE:
JAN. 31, 2024
JULY 11, 2024
ADVERTISMENTS DUE:
JULY 25, 2024
MAY/JUNE
NOVEMBER/DECEMBER
DIGITAL AGE
TRIPLE PLAY PREVIEW
Discover the next generation of homebuyers and how to tailor your marketing efforts to Gen. Z. Articles featured: navigating Gen. Z buyers, how to optimize your realtor.com® profile, and using AI in real estate.
Realtors® Triple Play is here! Discover this year’s top-notch sessions, speakers, and events in this special edition. Articles featured: housing data, year-in-review, and the 2024 Realtors® Triple Play schedule.
SPACE CLOSE:
SPACE CLOSE:
MARCH 21, 2024
ADVERTISMENTS DUE:
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APRIL 4, 2024
OCT. 2, 2024
ADVERTISMENTS DUE:
OCT. 16, 2024
ADVERTISING RATES *All rates also include placement in the digital edition of the magazine.
DISPLAY ADVERTISING RATES Premium Display Positions
1X
3X
6X
Inside Front Cover
$4,400
$4,200
$4,000
Inside Back Cover
$4,200
$4,000
$3,400
Back Cover
$4,800
$4,600
$4,000
Page 1
$4,000
$3,800
$3,200
Adjacent Table of Contents
$3,900
$3,700
$3,100
$3,900
$3,700
$3,100
Display Advertising Rates
1X
3X
6X
Full Page
$3,600
$3,400
$2,750
1/2 Page
$2,200
$2,100
$1,750
1/4 Page
$1,300
$1,200
$950
Adjacent New Jersey Realtors® Events & Deadlines
MARKETPLACE ADVERTISING RATES 1X
3X
6X
1 Ad Block
$299
$284
$258
2 Ad Blocks
$598
$568
$516
3 Ad Blocks
$897
$852
$774
CANCELLATION POLICIES Ad cancellation. If an ad insertion is canceled after the closing date for the next issue, or if ad materials are not received when due, that insertion cost will be billed based on the prevailing insertion order. Advertiser may not change its order after the space reservation closing date of the issue in which the ad is scheduled to appear. No-fulfillment of ad contract. The contract term is one year. To earn the frequency discount the contracted number of ads must be inserted within 12 months of the first insertion. Publisher may cancel any order if Advertiser fails to pay accounts when due. The difference between rates billed and rates earned on space used shall become due and payable immediately. Cancellations of any portion of a contract nullify all rate protection for the remainder of a contracted schedule. Credits earned by increasing frequency during a contract year will be applied to future billing for space. No cash rebates will be issued. NJ Realtors® reserves the right to deny advertisements for any reason. NJ Realtors® will not publish ads from competitors.
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MECHANICAL REQUIREMENTS AD REQUIREMENTS AND SUBMISSION Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. High-res PDF, EPS, TIFF, and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted, and if supplied, will be converted to CMYK mode which will result in a color shift. All screen and printer fonts, including linked images, must be supplied if not embedded into the file. Text placed outside the live area may be cut off. Please keep text within the live area at all times. Ad production assistance is available at $100/hour. All ad production will be estimated and approved by the advertiser prior to work beginning.
Ad Submission Ads may be submitted by email to Laura Lemos at laura@boja.com.
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Full Page
Width
Length
Live Area
7”
10”
Trim
8.125”
10.875”
Bleed
8.625”
11.375”
1/2 Page
Width
Length
Live Area
7”
4.875”
Bleed
3.5”
10”
1/4 Page
Width
Length
Live Area
3.375”
4.875”
Marketplace
Width
Length
1 Ad Block
2”
2”
2 Ad Blocks
4.5”
2”
3 Ad Blocks
7.125”
2”
E-NEWSLETTER BANNER ADVERTISE YOUR PRODUCT OR SERVICE THROUGH NEW JERSEY REALTORS® WEEKLY Email marketing continues to be one of the most effective channels in the real estate industry—this is your opportunity to directly reach New Jersey Realtors® inboxes.
FREQUENCY: Weekly, every Wednesday. REACH: Bring your company name to more than 53,000+ Realtor® inboxes!
AD SUBMISSIONS WEEKLY
Artwork and ad target hyperlinks are due two Wednesdays prior to the insertion date. Ads may be submitted by email to Laura Lemos at laura@boja.com.
August 16, 2023
Here’s What You Need to Know This Week • WalletHub named New Jersey the second-best state to live in for 2023. Click here to read their study. • Register now for our upcoming CE class with Freddie Mac on Aug. 31. • According to the 2023 International Transactions in U.S. Residential Real Estate report, the foreign buyer median purchase price was $396,400 in the U.S. Advertisement
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BANNER SPECIFICATIONS
Top Story of the Week Help Move the Industry Forward
Minimum resolution of 300 dpi JPEG, PNG, or GIF (no flash animation accepted). Maximum file size no more than 5MB. Banner ads are 728x90 pixels and the square ad placement is 1080x1080.
Now’s your chance to make your voice heard. New Jersey Realtors® 2024 Committee Selection application is now open! No matter how long you’ve been in the industry, New Jersey Realtors® invites all members to apply for one or more committees. With 13 committees covering various aspects of the association, there’s something for every industry interest. CLICK HERE TO APPLY Advertisement
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ADVERTISING RATES
Being a Member has its Perks Realtors® Care Week Set for Sept. 18-22
Please note that space is limited and allocated on a first-come, first-served basis.
Realtors® Care Day is back, and expanding to a whole week in September. If you want to give back and connect with your community, reach out to your local board to see what they have planned. Volunteers help homeowners with exterior repairs such as painting, landscaping, minor construction projects, and more. LEARN MORE
4-7 weeks* (with print)
8-11 weeks (10% discount)
12-19 weeks (15% discount)
20+ weeks (20% discount)
Banner 1
$340
$306
$290
$272
Banner 2
$300
$270
$240
$225
(728x90 pixels)
(728x90 pixels)
Square
(1080x1080 pixels)
Banner 3
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Advertisement
Sponsor the HOF 5k New Jersey Realtors® Housing Opportunity Foundation is hosting its first-ever 5k walk/run in Montclair on Sept. 21. Help them hit the ground running and consider becoming a bronze, silver, gold, or platinum sponsor. Click here to learn more.
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State of the State Discover Trends and Insights from Foreign Buyer Transactions In a recent webinar from the National Association of Realtors®, NAR’s research team dives into the potential impacts of state legislation banning foreign buyers from purchasing property. They provide insights into foreign buying trends, legal considerations, and Realtor® experiences with foreign buyer transactions.
$210
$189
$178
READ MORE
$168 Advertisement
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$130
$117
$110
$104
*The ‘4-7 weeks’ rate is available only to print magazine advertisers. All others require a minimum of 8 weeks banner advertising. Pricing is per week.
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ADVERTISING POLICIES 1. Truth. Advertising must be truthful and reveal all facts that may materially affect the reader’s conduct or decision. Advertising may not make any misrepresentations or mislead the reader by omitting any such material information. Practices that are misleading include, but are not limited to, false representations; inadequate disclosures; use of bait and switch techniques; failure to perform; inadequate or misleading information about real estate for sale or lease, employment or sales opportunities, and franchises; failure to perform; promises or warranty obligations; and incomplete or misleading information concerning prices, salaries, fees and compensation. 2. Substantiation. Advertising claims, both express and implied, shall be substantiated by evidence in the possession of the advertiser before the advertisement is placed. Such evidence immediately shall be provided to NJ Realtors® upon request. 3. Comparisons. Advertising concerning the products, services or employment of a competitor or a comparison of the prices, salaries, fees or compensation offered by a competitor must provide all relevant facts and not be misleading in any way. 4. Bait Advertising. Advertising shall not offer products or services for sale unless such offer constitutes a bona fide effort to sell the advertised products or services and is not a device to switch readers to other goods or services. No statement or illustration shall be used in any advertisement that creates a false impression of the nature, quality or origin of the product, service or employment offered, and all offers for “free” products or services must avoid any possibility that readers will be misled or deceived. 5. Guarantees and Warranties. Advertising of the terms and conditions of guarantees and warranties must be explicitly stated, with sufficient information to advise readers of their principal terms and limitations. If space or time restrictions preclude such disclosures, the advertisement must clearly and conspicuously reveal where the full text of the guarantee or warranty can be examined. 6. Testimonials and Endorsements. Testimonials and endorsements always must reflect the endorser’s honest opinions, beliefs or experiences and cannot include any representations that could not be substantiated if made directly by the advertiser. An advertiser also only may use a testimonial or endorsement for as long as it has good reason to believe that the endorser continues to subscribe to the views presented. 7. Political Advertisements. Advertisements endorsing, supporting, criticizing or campaigning for candidates for public office or public officials, as well as political, ideological or similar issues that are unrelated to real estate, will not be accepted. Issue advocacy ads placed by Realtor®-affiliated organizations may be accepted as long as the organization paying for the ad is identified in the advertising copy. NJ Realtors® reserves the right not to print any political or other advertisement that it deems in its sole discretion inappropriate for publication in its magazine. 8. Taste and Decency. Advertising must be free of statements, illustrations or implications that are offensive to good taste or public decency, or that condone or incite violence or encourage unlawful or reprehensible behavior. Advertising shall not offend on the grounds of race, religion, sex, sexual orientation, disability or age, or condone any such form of discrimination. Advertising also should not contain any statement or visual presentation that could have the effect of harming any minors (individuals under the age of 18 years). 9. Responsibility. The advertiser understands and agrees that it is solely responsible for complying with NJ Realtors®’ advertising policies and for the content of its advertisement. The advertiser will hold NJ Realtors® harmless from any liability, claim, judgment or award, as well as all reasonable attorneys’ fees and costs, arising from the advertisement. 10. Modification. NJ Realtors®’ advertising policy may be modified at any time without notice and at the sole discretion of NJ Realtors®. 11. Compliance. All advertisements shall fully comply with the National Association of Realtors® Ethics Code, all New Jersey laws, including but not limited to all Real Estate Commission regulations and the New Jersey Real Estate Brokers Licensing Law, N.J.S.A. 45:15-1, et seq., and all federal laws. 12. Discretion to Publish. NJ Realtors® may decline to enter into an advertising agreement with any applicant/advertiser and/or may decline to publish any advertisement submitted for publication in New Jersey Realtor® Magazine for any reason. Furthermore, in doing so, NJ Realtors® may elect to consider only its own interests and is not required to consider the effect of any such decision on the applicant/advertiser and/or the advertisement. 13. Correct Use of REALTOR®. Realtor®, Realtors®, and Realtor-Associate® are collective membership marks that serve to identify members of the New Jersey Realtors® and the National Association of Realtors® and distinguish them from nonmembers. Members are licensed by the National Association to use one or more of the marks in reference to themselves and their real estate business. The term Realtor® denotes membership, not the jobs performed by members, and should only be used in contexts which relate to membership. Realtor® should not be used interchangeably with the titles “real estate broker” or “agent” or a person who provides those services. The word Realtor® should not be hyphenated. It is incorrect to use descriptive words or phrases to modify the marks (i.e. Top Realtor® or Successful Realtor®). All advertising materials must conform to this policy. The advertiser will be charged for any corrections made.
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ADVERTISING TERMS Commissions and Billing Procedures. All advertising rates are net with no agency commission. Invoices are rendered when issues are mailed and due upon receipt, payable to “Bayard, Oot, Jones & Associates.” Invoices unpaid within 60 days are subject to suspension of advertising privileges until the account is current, and invoices unpaid within 120 days are subject to interest at the rate of 1.5% per month or the maximum lawful rate, whichever is higher. Advertiser and/or its advertising agency (collectively referred to as “Advertiser”) shall be jointly and severally liable for monies as are due and payable for any ad that Advertiser ordered and was published. Cancellation Policies. Ad Cancellation. If an ad insertion is cancelled after the closing date for the next issue, or if ad materials are not received when due, that insertion cost will be billed based on the prevailing insertion order. Advertiser may not change its order after the space reservation closing date of the issue in which the ad is scheduled to appear. Non-fulfillment of ad contract. The contract term is one year. To earn the frequency discount the contracted number of ads must be inserted within 12 months of the first insertion. Publisher may cancel any order if Advertiser fails to pay accounts when due. The difference between rates billed and rates earned on space used shall become due and payable immediately. Cancellations of any portion of a contract nullify all rate protection for the remainder of a contracted schedule. Credits earned by increasing frequency during a contract year will be applied to future billing for space. No cash rebates will be issued. Collections. Advertiser agrees to pay all costs, including reasonable attorney’s fees expended in collecting overdue charges and interest on the unpaid balance at the rate of 1.5% per month or the maximum lawful rate, whichever is higher. Rates. Rates are subject to change upon notice. In the event of a rate change, Advertiser may cancel space reserved at the time the change becomes effective without incurring short-rate charges, provided the ads published to the date of cancellation are consistent with the appropriate frequency rate. Advertising Content “Advertorials.” Publisher reserves the right to add the word “Advertisement” prominently above and/or below the copy. Errors and Omissions. NJ Realtors® shall not be liable for errors in material submitted by Advertiser, including, without limitation, electronic materials. Publisher assumes no responsibility or liability for lost profit, business, or any other damage as a result of any error or omission in or related to an ad. Hold Harmless. Advertiser represents and warrants it has the right to publish the contents of the ad. Advertiser shall hold Publisher, their officers, directors, agents, and employees harmless from and against any and all costs, claims and expenses, including but not limited to reasonable attorney’s fees, resulting from any claims arising out of publication of such ads, including but not limited to, those resulting from claims for libel, violation of rights of privacy, plagiarism, or copyright infringements. Corrections. All ads must conform to this Agreement as well as the specifications outlined in the media kit. Advertiser will be charged for any corrections. Copy Requirements. All ads must be in compliance with Publisher’s advertising policy as set forth in Exhibit A, which is attached and made a part hereof, and all other advertising policies that Publisher may adopt. Publisher may, in its sole discretion, terminate this Agreement if Advertiser fails to comply with Publisher’s advertising policy or this Agreement. Contract Regulations All insertion orders are accepted subject to provisions of the current rate card. Publisher reserves the right to select ad location for the ROP ads, unless Advertiser has paid for a special position. Any dispute arising under this Agreement shall be arbitrated and settled pursuant to the commercial arbitration rules of the American Arbitration Association. The decision of the arbitrator and award is final and binding. Publisher shall select an arbitrator and such arbitration shall be held in Mercer County, New Jersey. The prevailing party shall be entitled to reasonable attorney’s fees and costs, in addition to any other relief that may be proper. Conditions, other than rates, are subject to change by Publisher without notice. No party shall be liable for delays in delivery and/or nondelivery due to causes beyond its control, including but not limited to, acts of God, fire, flood, or other catastrophes, strikes, lock outs, work stoppages or other labor difficulties, denial of service attacks, damage to transmission lines or devices and power failures. No conditions, other than those in the advertising rate card, shall be binding on Publisher unless specifically agreed to in writing by Publisher. Publisher will not be bound by conditions printed on order blanks or copy instructions that conflict with the rate card provisions. No Endorsement. The parties acknowledge that NJ Realtors® does not endorse Advertiser or its products and services. Advertiser will not refer to this Agreement or infer any such endorsement by NJ Realtors® in connection with any of its advertising, marketing, or promotional materials. Miscellaneous. Notices. Any notice required or permitted to be given pursuant to the provisions of this Agreement shall be effective as of the date of electronic mail or facsimile transmission, the date delivered by a recognized courier service providing proof of delivery or, if sent by mail, three (3) days from the date deposited with the United States Postal Service as evidenced by the date stamped on the envelope, prepaid, certified mail return receipt requested, and addressed to the intended receiver at his last known address. Non-Assignability. This Agreement shall not be assigned or transferred by Advertiser without the written consent of NJ Realtors®. Governing Law. This Agreement shall be construed in accordance with the laws of the State of New Jersey without giving effect to principles of conflicts of law.
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ISSUU.COM/NEWJERSEYREALTOR