Our Purpose

Project76 is an NFT Marketing Start-up that is utilizing disruptive marketing quite differently than what was seen in web 2.0. Technology is immensely erupting, and as growth continues so does change. Marketing tactics must innovate in order to be effective in web 3.0. The future of marketing is no longer primarily only about the product purchased. The primary focus has shifted to the experience, to the community, to creating and building genuine connections. Collaboration is an essential component.

The heart and soul of Project76 is the concept that everyone can obtain personal growth by helping someone else grow. This dramatically increases an NFT project or business’ organic growth. This concept is the focal point, and it is strategically curated and combined with an assortment of aligned marketing techniques that increase visibility, trust and reputation. Imagine the positive and uplifting impact marketing will have on communities if implemented this way.

Project 76 was founded by Amie Lewis, a freelance marketer, who was determined to break into the NFT industry. In order to make herself present, she made the decision to represent a creator free of charge. This was the beginning of Project76. This act symbolizes her helping an unknown creator grow and in return she too will experience growth. Amie immediately felt a connection with several creators because just like her they were extremely talented but lacked the network and net worth to be visible. She began to brainstorm how she could simultaneously market multiple creators while keeping their individual identities intact. The solution was Project76 - strategic marketing that is done by building a community whose foundation and growth consist of giving love to receive love.

In a short period of time, Project76 evolved into something much larger than another marketing agency. It became a community inclusive of diversity that thrives by helping someone else grow.

The Story

There’s a planet that exists several light-years away from Earth. It is common knowledge in this planet that the inhabitants of planet earth are their doppelgangers. The resemblances between Earth and this planet called Conectika travel deeper than physical similarities. There are many shared societal stigmas as well. Like planet Earth, the people within Conectika are made up of a hierarchy that measures one’s value by their monetary status instead of their character.

The ruler of Conectika, Neomorticus, purposely uses tactics of manipulation to keep the common people in conflict with one another. This way he has complete control. The poor can stay powerless and poor, and an elite few can continue to become richer.

Seven and Six were two talented creators who knew if they joined forces and collaborated they would double their chances of being seen. It would also be nice to be able to stop competing against one another. Then they began to think why stop with two. This evolved into something massive; something more profound than what they ever imagined. They unknowingly created a community that thrived by supporting its members. Individually they had a difficult time being visible, but all together as one they were seen by everyone.

Role Community Project

Location Helping and growing

Links • Website