Celebrating 70 years of
With an inspiring start up story built upon entrepreneurial ambition, craft, creation and traditional values of quality and originality, the Laura Ashley story remains synonymous with beauty and design. As the Laura Ashley story reaches its 70th year, the extensive heritage and rich archive continue to inspire collections that celebrate nostalgia through current trends and modern designs.
Taking a deep dive into the Laura Ashley archive, a 70th Anniversary special edition collection has been created to celebrate this milestone. The 70th Anniversary product celebrates 'Prints Through the Decades' to rediscover the most iconic prints from the 70 year history, alongside new designs for this decade.
The New Homestead
The New Homestead collection is a modern and fresh country story with a bright and playful colour palette. An inviting style with rural longings, this story welcomes the fresh feelings of spring into the home through textiles and accessories.
As part of our 70th anniversary collection, a wonderful new hand painted honeysuckle and bird print, Elmswell has been created. Sage and Hedgerow shades are the foundations of the colour palette, whilst Blush Pinks, Grape Purples and Chamomile Yellows come through in accent colours.
Cosy corners, eclectic prints and inviting textures work together, whilst modern furniture shapes mix with vintage prints to create a modern twist on the traditional country theme.
Elmswell
A contemporary floral print, the Elmswell showcases a colour-washed floral design. Featuring honeysuckle and clematis on trailing stems and leaves, where finch birds perch and small butterflies.
Farnworth Stripe
by the Laura Ashley archive, this subtle yet timeless print displays horizontal stripes in beautiful tonal colours.
Elmswell Made to Measure Roman Blind, Lynden Sofa, Grape Purple Nigella Cushion, Pistachio Green Nigella Cushion, Blush Pink Nigella Rectangle, Elmswell Made to Measure Curtains Jute Rug Peony Pink Nigella Cushion, Grape Purple Nigella Cushion, Ochre Yellow Nigella Cushion Camrose Stripe Rowe Bench InspiredThe Joyful Home
The Joyful Home collection celebrates bold colours, vibrant prints and feelings of happiness in the home. For the special occasion of the 70th anniversary of Laura Ashley, we delved into the archive to create a story that sparks joy through the eclectic bold use of colour and print, it brings a fresh modern approach to the roots of Laura Ashley.
Featuring elements of the ever-popular cottagecore trend, mix and match designs are the heart of this collection. Making a statement through decorating by combining small scale wallpaper prints alongside bold size textile prints are what makes this story truly delightful.
Upholstery is key and a riot of pattern within the room is what it’s all about! Fun accent stools and benches add a further flourish of pattern to this ever joyful look.
Tulips Wallpaper Duck Egg Little Vines Wallpaper Fresh Green Matt Emulsion Paint Sunshine Emulsion Paint Tulips Beaumaris Sofa with Light Oak Foot with Brass Castors Lille Rug Light Wood Hencroft Sideboard Damson Purple Rosanna Cushion Ochre Yellow Rosanna Cushion, Seaspray Nigella Cushion Dijon Gingham Cushion Denford Large Stool Tulips Denford Small Stool Liza Table Lamp Complete with Shade Dijon Gingham Fabric by the Metre Pom Pom Trim2 Drawer Single Bookcase
Set of 4 Heritage Collectables Plates
Heritage Collectables Teapot, Set of 4 Heritage Collectables Bowls
Set of 2 Blueprint Mugs Heritage Collectables Petit Four Set of 4 Artisan Collectables Bowl
Wood
Curtain Pole With Ribbed Ball Finial, Duck Egg Little Vines Wallpaper, Mulberry Matt Emulsion Paint, Hencroft Nest of 2 Tables Gower Cushion China Blue Tulips Made to Measure Curtains, Casterton Large Sofa in Harley Dark Seaspray, Tulips Rug Kendrick Velvet Blush Lynden Snuggle Velvet Blush Rowe Bench Light Wood Hencroft Console Table Joyful Cushion Damson Purple Rosanna Cushion Seaspray Rosanna Cushion Peony Pink Nigella Square Cushion, Seaspray Nigella Cushion Dijon Gingham Cushion Lady Fern Dijon Cushion Small Coombs Window Pane Mirror Beca 1 Light Ceramic Pendant Ceiling Light, Set of 2 Blueprint Mugs Set of 4 Blueprint Collectables Petit Four Plates Tulips Wallpaper Sunshine Matt Emulsion Paint Mulberry Matt Emulsion Paint Lille Rug Pale Charcoal HenshawTulips
A springtime display of tulips mixed with daffodils, this 1990s gouache-painted floral design was inspired by a piece of painted artwork found in the Laura Ashley archive.Gilly
Inspired by a contemporary artwork in the Laura Ashley archive, this colourful print was first developed for the fashion collection. There is a whimsical feel to this print with its playful butterflies and spring time flowers, which include daffodils and bluebells.
Duck Egg Little Vines Wallpaper, Mulberry Matt Emulsion Paint
China Blue Tulips Made to Measure Curtains Kendrick Velvet Blush Lynden Snuggle, Tulips Rug
Light Wood Hencroft Console Table, Set of 4 Heritage Collectables Bowls Set of 4 Artisan Collectables Bowl
Picardie Ceramic Table Lamp Base Hemsley Pleated Silk Empire Easyfit Lamp
Tulips Wallpaper Sunshine Matt Emulsion Paint
Tulips Beaumaris Sofa with Light Oak
Foot with Brass Castors, Dijon Gingham Cushion, Damson Purple Rosanna Cushion
Ochre Yellow Rosanna Cushion, Seaspray Nigella Cushion
Denford Large Stool, Lille Rug
Set of 4 Artisan Collectables Bowl
Kendrick Velvet Blush Lynden Snuggle Lady Fern Dijon Cushion Peony Pink Nigella Square Cushion Seaspray Nigelle Square CushionNature’s Abode
Nature’s Abode takes a modern and fresh look to country living, combining natural and nubbly details with a neutral colour scheme. A relaxed and refined country story, this seasonless collection is soft, clean and easy to live with.
As part of the 70th anniversary collection, the new Hatringdon print has been developed to celebrate iconic Laura Ashley country style across seven decades.
The look and feel is all about creating an inviting and welcoming space with character and charm. A combination of textures with tweed checks, chenilles, linens and matt velvets - cosy but lightweight, these textures will see the home through all seasons.
Igerna Wallpaper, Harrington 3 Light Ceiling Light Hartingdon Enderby Chair Adele Natural Yarm Sofa Ludchurch Floor Lamp Natural Rye Rug Elderwood Set of 2 Prints, Heathfield Honeycomb Ceramic Complete Table Lamp Alouette Three Door Three Drawer Sideboard Orla Pale Steel Mortimer Storage Footstool Hedgerow Dylan Throw Jute Rug, Grey Green Nigella Cushion, Alfriston Cushion Hartingdon Cushion Willow Leaf Cushion Awning Stripe Cushion Pussy Willow Cushion Montpellier Side TableHartingdon
This charming print illustrates a countryside scene with leaping deers, trees, rolling fields and hills.Igerna
A contemporary floral print, the Igerna showcases sprays of stemmed cow parsley, hedgerow wildflowers, clover and marigold in a striking silhouette.
Harrington 3 Light Ceiling Light
Ockley Touch Complete Table Lamp
Pussy Willow Cushion
Adele Natural Yarm Sofa,
Alouette Three Door Three Drawer
Sideboard, Jute Rug Rosemore
Cushion Montpellier Side Table, Sage
Rye Rug Marford Snuggle
Harrington 3 Light Ceiling Light
Adele Natural Yarm Sofa
Heathfield Honeycomb Ceramic
Complete Table Lamp, Willow Leaf Cushion Alouette Three Door
Three Drawer Sideboard, Jute Rug Hartingdon Cushion
Montpellier Side Table, Sage Rye Rug
Adele Natural Yarm Sofa
Ockley Touch Complete Table Lamp
Alouette Three Door Three Drawer Sideboard Jute Rug