Katalog Idun Minerals 2019 by idunmineralsdistributor

SIMPLY PURE AND CLEAN

Product Catalogue IDUN Minerals

ABOUT IDUN MINERALS IDUN Minerals is a Swedish beauty brand with products based on highly purified minerals. The products are developed in close cooperation with researchers and dermatologists and contain ingredients that protect and care for the skin. IDUN Minerals’ products are sold exclusively at pharmacies. This means that all products have passed the pharmacies’ strict product control and meet their high-quality standards. IDUN Minerals also has its own ‘blacklist’ of ingredients that are banned in the products to guarantee gentle and safe content. Thanks to few and pure ingredients, the Swedish Asthma and Allergy Association is recommending a makeup product for the first time – IDUN Minerals’ powder foundation. In addition, IDUN Minerals’ dry shampoo is the first on the market to carry the Nordic Swan Ecolabel.

People with sensitive or other skin problems such as acne and rosacea can also use IDUN Minerals in their daily makeup routine. When you buy a product from IDUN Minerals, you can be sure that it has not been tested on animals. Our beauty products are made from pure ingredients created with consideration for your skin, animals and nature. Our sustainability work includes continuously reviewing our packaging so we are always at the forefront of recyclable and sustainable packing materials. We are also increasing green transport by placing demands on our transport suppliers. Increasing local production is close to our heart, and we often look for collaboration in our region and nearby.

IDUN BASE

CONTENT 2

NAIL P OLIS H

SCIENCE

NAIL CARE

BRUS HES — FACE

MAKEUP S P ONGES

PRIMER

BRUS HES — E YES

TINTED DAY CRE AM

BRUS H CLE ANING

FOUNDATION GUIDE

P OWDER FOUNDATION

SKINCARE

LIQUID FOUNDATION

CLE ANS ING

CONCE ALER

S ERUM

P OWDER

MOISTURIZER

BRONZER

HAIRCARE

S HAMP OO & CONDITIONER

E YES HADOW

DRY S HAMP OO

E YELINER , INLINER

HAIRCARE

E YEBROWS

LIPSTICK

PRODUCT DISPL AYS

LIP CR AYON

LIP GLOS S

LIP LINER

TO O L S

M ASCAR A

NAILS

BLUS H

LIPS

MAKEUP

EYES & E Y E B R OW S

ABOUT IDUN MINER AL S

SKINCARE HAIRCARE

SCIENCE We are one of Sweden’s largest supplier of beauty products and develop clean products without unnecessary additives. Our product development team ensures that ingredients work in harmony with the skin and suit all types of skin, even the most sensitive. Highly purified minerals have been scientifically proven to be very effective, and backed by genuine Swedish research, we are committed to developing ethical, clean products without compromise. All products from IDUN Minerals are free from talc, cyclic silicones, bismuth, PFAS and perfume (with the exception of some hair care products that contain hypoallergenic perfume), as these ingredients can cause allergies, irritation and/or prevent the skin from breathing.

We also try to avoid preservatives whenever possible to minimize the risk of irritation. The purity of the minerals is also a very important factor in preventing allergic reactions. That’s why we have high demands on the quality of the minerals used in our cosmetics. The minerals are highly purified from, for example, nickel and chromium, as these metals can cause contact allergy and should be avoided as far as possible. Our powder foundation consists of 100% highly purified minerals, is inorganic and contains no water, which prevents bacteria forming.

IDUN Minerals — Simply Pure and Clean

PFAS Our products do not contain PFAS or other harmful substances. Highly fluorinated substances, PFAS, have long been a controversial topic. This is because these thousands of chemicals are difficult for nature to break down. According to the Swedish Society for Nature Conservation, PFAS have been shown to have negative effects on

reproduction, the immune system and the liver and are suspected of being carcinogenic. From the start, IDUN Minerals’ policy has been to exclude suspected harmful substances and to use only a few and good ingredients in the products.

IDUN

CI 77491 (Red iron oxide)

Naturally occurring in the earth’s crust. The CI number (Colour Index) gives the colour of the pigment. Red, yellow and black iron oxide can be mixed in different proportions to produce colour shades and imitate skin tones.

CI 77492 (Yellow iron oxide)

CI 77499 (Black iron oxide)

CI 77891 (Titanium dioxide)

Naturally occurring in titanium-rich minerals. A white powder/pigment used to produce whiteness and coverage in tinted cosmetics.

Mica

A mineral that gives the skin a nice even tone and illumination.

Zinc oxide

White powder/pigment extracted from the earth’s crust. Produces whiteness and a comfortable feel. Zinc oxide has some antibacterial properties.

Taklon

A soft synthetic fibre that is an allergy-, environmentally and animal-friendly alternative to natural bristles.

LIPS

AREA OF USE

EYES & E Y E B R OW S

SUBSTANCE

BASE

IDUN MINERALS PRODUCTS CONTAIN

Pigment often used in mineral makeup. Bismuth can cause itching and irritation in sensitive people when the face gets warm.

Parabens

A group of controversial preservatives.

Talc

Commonly used in all types of makeup to give a soft feel, but it does block the pores.

Cyclic silicones

Used to give cosmetic products a soft feel but is controversial because of its negative health effects. Non-degradable in nature.

Nickel

A metallic element that can cause contact allergy. An allergy study has been carried out for people with documented nickel allergy. The result shows that they can use IDUN Minerals products.

Perfume

Substance that gives a pleasant smell. Usually contains some solvent such as alcohol. Perfume sensitivity is a growing problem in society today. Perfume can cause allergy and is therefore not used in IDUN Minerals’ makeup and skin care. Some of the hair care products contain hypoallergenic perfume, but as the product is rinsed off and is in contact with the skin for only a short time, the allergy risk is small.

PFAS

Highly fluorinated substances that are non-degradable in nature. PFAS also have negative effects on reproduction, the immune system and the liver, and are suspected of being carcinogenic.

HAIRCARE

Bismuth oxychloride

SKINCARE

AREA OF USE

TO O L S

SUBSTANCE

NAILS

IDUN MINERALS PRODUCTS NEVER CONTAIN

MAKEUP Our makeup products are developed in close cooperation with a team of researchers and dermatologists and contain ingredients that protect and care for the skin. At the same time, we have a wide range of tones and textures to suit all skin tones and types, and occasions. • Dermatologically tested • Also suitable for sensitive skin • Perfume-free

natural base, full coverage, lustre or matte finish, there is something for you in our range. The mineral pigments that smooth out the skin tone are highly purified from nickel and chromium.

All base products from IDUN Minerals have been dermatologically tested and developed to suit all skin types. They allow the skin to breathe and don’t clog the pores. Whether you want a

BASE

PRIMER IRIS Creates a smooth, silky base that helps keep makeup in place all day. • Apply before foundation • Contains antibacterial activated carbon • The grey tone disappears as soon as it is applied to the skin, where it becomes transparent Apply the primer with a Primer & Blotting Dual Sponge.

T I N T E D D AY C R E A M LEN Caring and protective day cream that gives a natural glow and has a gently colour-correcting effect due to the highly purified minerals. • 2-in-1: the best of IDUN Minerals’ skin care and foundation in one product • Contains caring and moisturizing natural oils (canola, shea and olive) • Enriched with the protective antioxidants vitamin C and E as well as glycerine and PCA for an extra moisture boost • Coverage

401 EXTRA LIGHT (Jorunn, Saga)

402 LIGHT (Freja)

403 LIGHT/MEDIUM (Disa)

404 MEDIUM (Svea, Siri, Ingrid)

405 TAN (Embla, Daga, Runa)

406 DEEP (Siv, Yrsa, Helga)

IDUN BASE

F O U N D AT I O N G U I D E

Start using the method below:

EYES & E Y E B R OW S

DETERMINE YOUR SKIN TONE AND UNDERTONE Your skin tone will vary depending on the season and sun exposure. Decide on a tone you feel comfortable with â&#x20AC;&#x201C; from extra light to deep. We always recommend trying two or three foundation tones to be sure. Neutral tones suit most people. You should therefore start with one of these and then continue in the diagram. UNDERTONE 1. NEUTRAL

2. WARM

3. COLD

SKIN TONE

SAGA

LIGHT/ MEDIUM

DISA

FREJA

MEDIUM

SIRI

SVEA

MEDIUM/ DARK

YLVA

EMBLA

OLIVE BEIGE

RUNA

SIGRID

LIGHT BROWN

RAGNHILD

MEDIUM BROWN

HILDA

INGEBORG

DARK BROWN

YRSA

SIV

DEEP

INGRID

DAGA

SKINCARE

HELGA

HAIRCARE

3. IF A WARM UNDERTONE IS NOT RIGHT, TRY A COLD UNDERTONE If the warm colour feels too warm or golden, continue to the right in the diagram and try a cold one.

LIGHT

TO O L S

2. IF A NEUTRAL UNDERTONE IS NOT RIGHT, TRY A WARM UNDERTONE If the neutral colour feels wrong, continue to the right in the diagram and try a warm undertone instead.

JORUNN

NAILS

1. FIRST TRY A FOUNDATION WITH A NEUTRAL UNDERTONE Apply one of the neutral undertones to the jawbone. If the colour is right and blends into your skin nicely you have found the right one.

LIPS

EXTRA LIGHT

natural base, full coverage, lustre or matte finish, there is something for you in our range. The mineral pigments that smooth out the skin tone are highly purified from nickel and chromium.

All base products from IDUN Minerals have been dermatologically tested and developed to suit all skin types. They allow the skin to breathe and don’t clog the pores. Whether you want a

BASE

P O W D E R F O U N D AT I O N MINERAL FOUNDATION 100% highly purified minerals that give a natural glow and suit even the most sensitive skin. • Foundation in powder form. Blends into the skin when applied, leaving a silky finish without feeling powdery • The only makeup product on the market that is recommended by the Swedish Asthma and Allergy Association • Natural sun protection factor, SPF 15 • Coverage

Pour into the lid and work the product into the brush.

001 JORUNN

003 SAGA

Neutral extra light

Neutral light

006 FREJA

Work into the skin using circular movements.

007 DISA

Warm light/Medium Neutral light/Medium

For a soft and flawless result, apply powder foundation using a Kabuki brush.

009 SVEA

010 SIRI

Warm medium

Neutral medium

012 INGRID

014 YLVA

015 EMBLA

019 SIGRID

020 RUNA

021 RAGNHILD

Cold medium

Neutral medium/Dark

Warm medium/Dark

Warm olive beige

Neutral olive beige

Warm light brown

022 DAGA

023 INGEBORG

024 HILDA

025 SIV

026 YRSA

027 HELGA

Warm dark

Neutral warm

Deep

Cold light brown

Pour away excess product.

Warm medium brown Neutral medium brown

IDUN BASE

L I Q U I D F O U N D AT I O N

• Immediate and long-lasting result

• Provides a perfect ‘porcelain skin’

• Enriched with caring apple seed oil and moisturizing glycerine

• Coverage

303 SAGA Neutral light

310 SIRI

312 INGRID

Neutral medium

Cold medium

306 FREJA

307 DISA

Warm light/Medium Neutral light/Medium

314 YLVA

Apply liquid foundation Norrsken and Nordic Veil using a Liquid Foundation Brush or Makeup Sponge for an even result.

309 SVEA Warm medium

LIPS

301 JORUNN Neutral extra light

EYES & E Y E B R OW S

NORDIC VEIL Liquid mineral foundation that provides full coverage and a matte finish without drying out the skin or clogging the pores.

315 EMBLA

Neutral medium/Dark Warm medium/Dark

• Gives a healthy and natural glow

• Enriched with caring lingonberry seed oil, protective antioxidants and moisturizing glycerin

• Coverage

201 JORUNN

203 SAGA

Neutral extra light

Neutral light

214 YLVA

215 EMBLA

Cold medium

Neutral medium/Dark Warm medium/Dark

222 DAGA

223 INGEBORG

209 SVEA

210 SIRI

Warm medium

Neutral medium

219 SIGRID

220 RUNA

221 RAGNHILD

Warm olive beige

Neutral olive beige

Warm light brown

224 HILDA

Warm medium brown Neutral medium brown

225 SIV

226 YRSA

227 HELGA

Warm dark

Neutral warm

Dark

HAIRCARE

Cold light brown

207 DISA

Warm light/Medium Neutral light/Medium

SKINCARE

212 INGRID

206 FREJA

TO O L S

• Weightless feeling on the skin

NAILS

NORRSKEN Liquid mineral foundation that provides light coverage and natural glow without drying out the skin or clogging the pores.

natural base, full coverage, lustre or matte finish, there is something for you in our range. The mineral pigments that smooth out the skin tone are highly purified from nickel and chromium.

All base products from IDUN Minerals have been dermatologically tested and developed to suit all skin types. They allow the skin to breathe and don’t clog the pores. Whether you want a

BASE

CONCEALER PERFECT UNDER EYE CONCEALER Light-reflecting and moisturizing. Specially developed for the eye area.

CONCEALER Click concealer with light-reflecting properties.

• Covers irregularities, lightens dark circles and evens out fine lines

• 2-in-1: liquid concealer and applicator in the same product

• Liquid, easy-to-work formula

• Light coverage

• Lightens dark areas with a glowing effect

• High coverage

EXTRA LIGHT

LIGHT

MEDIUM

HAVRE RAPS Cold, pink tone Warm, yellow tone

DUO CONCEALER Creamy formula in two tones that gives full coverage and a long-lasting result.

IDEGRAN Matte, colour-corrective, green concealer in powder form, 100% highly purified minerals.

• 2-in-1: with the darker tone covering redness and irregularities. The lighter tone can be used, for example, on the area under the eye to neutralise dark circles

• Neutralizes redness, superficial blood vessels and rosacea/acne

• Very high coverage

• High coverage

STRANDGYLLEN Light

SANDLILJA Medium

MÅNVIOL Light brown

LÖVKOJA Dark

• Use on specific areas or mix with powder foundation

IDEGRAN

The Concealer Brush can be used to apply all our concealers.

IDUN BASE

POWDER

EYES & E Y E B R OW S

PIGMENTED POWDER Fixes makeup and provides extra coverage for your foundation. • Adapt the tone to your foundation • Can also be used for touch-ups during the day

VACKER

Light warm

UNDERBAR Medium

FANTASTIK Tan

MAKALÖS

Medium dark

LIPS

LJUVLIG

Light neutral

OTROLIG Dark

NAILS

TRANSPARENT POWDER Fixes makeup and provides extra coverage for your foundation. • Transparent, can be used with any foundation tone, suits all skin tones • Can also be used for touch-ups during the day

TO O L S

TILDA

TUVA

Transparent Provides glow/highlighter

Transparent matte

SKINCARE

TORA

The Powder Brush makes it easy to apply the powder all over the face and neck.

HAIRCARE

Fixating (100% highly purified minerals in powder form)

IDUN BASE

BRONZER Creates a sun-kissed look and is used to do contouring.

EYES & E Y E B R OW S

MIDNATTSSOL Natural glow

SOMMARDRÖM

Use the Blush/Bronzer Brush to apply blush and bronzer.

Natural, matte finish

LIPS NAILS

BLUSH Gives the cheeks freshness and defines the cheekbones.

TO O L S

ÅKERBÄR

SMULTRON

HALLON

Light pink

HAVTORN Brown pink

Rose pink

HAIRCARE

Peach pink

Coral

SKIN CARE

TRANBÄR

Lengthening, thickening and/or waterproof mascaras that also care for the lashes. Intensify and protect, and ophthalmologically tested for sensitive eyes.

New packaging

mineral pigments.

lashes, framed eyes and marked eyebrows — for a natural or dramatic look. The products have been enriched with highly purified

All eye makeup from IDUN Minerals has been developed to be suitable for sensitive eyes and contact lens wearers. Beautiful

E Y E S & E Y E B R O W S

MASCARA

MAGNA Maximum volume in just a few strokes.

MAGNA LENGTHENING Extra-long, separated and full lashes.

New packaging

GULL Volumizing mascara for full lashes.

New packaging

SILFR BLACK Classic lengthening mascara in black.

New packaging

38˚C

EIR Maximum volume, buildable formula.

EIR CURLING Curly lashes with classic volume.

EIR WATERPROOF Volume and waterproof up to 38˚ C.

38˚C

VATN Lengthening and waterproof up to 38˚ C.

SILFR BROWN Classic lengthening mascara in brown.

IDUN BASE

EYESHADOW Easy-to-apply, high-pigment eyeshadows in matte and shimmering shades. Apply with a damp eyeshadow brush for a more intensive result.

EYES & EYEBROWS

For best results, try one of our eyeshadow brushes.

EYESHADOW PALETTES

LIPS

VITSIPPA

LAVENDEL

LEJONGAP

NAILS

NORRLANDSSYREN

BRUNKULLA

SINGLES EYESHADOWS

HASSEL

KASTANJ

NÄCKROS

SKINCARE

KUNGSLJUS

TO O L S

PRÄSTKRAGE

EYESHADOW PRIMER Mattifying primer that makes your eyeshadow stay in place longer if you have oily eyelids.

EYESHADOW / HIGHLIGHTER Highlighter under the eyebrow and on the cheekbone gives a fresh look. FÖRGÄTMIGEJ

PION

FJÄLLSIPPA

HAIRCARE

NÄSTROT

Eyeliner is used to frame and intensify the eye area. The eyeliners have a creamy formula that is easy to work. The liquid eyeliners have fine tips for a defined result. All eyeliners are ophthalmologically or dermatologically tested.

EYELINER

mineral pigments.

lashes, framed eyes and marked eyebrows — for a natural or dramatic look. The products have been enriched with highly purified

All eye makeup from IDUN Minerals has been developed to be suitable for sensitive eyes and contact lens wearers. Beautiful

E Y E S & E Y E B R O W S

EYELINER & INLINER

HAV

ASKA

JORD

LAVA

Blue

Grey

Brown

Black

INLINER — SAND Beige inliner that is best applied at the waterline. Gives the impression of large, bright eyes.

LIQUID EYELINER — KOL The fine applicator makes it easy to create thin, defined lines or broad dramatic contours. Waterproof.

SHARPENER & ERASER All creamy eyeliners have a built-in pencil sharpener and an eraser for unwanted effects.

LIQUID EYE PEN — BLÄCK The defined eyeliner and intense formula make it easy to follow the shape of the eye for a glamorous result.

IDUN BASE

EYEBROWS

EYES & EYEBROWS

EYEBROW PENCIL Defines and intensifies the eyebrows. The built-in brush allows you to create a more natural look.

LIPS

LÖNN Grey-brown

BJÖRK Light brown

PIL Dark brown

NAILS

ASK Light grey

TO O L S

PERFECT EYEBROWS Gel that adds colour, shape and stability to the eyebrows. Easy to apply with the convenient little brush.

SKINCARE

MEDIUM

DARK

HAIRCARE

LIGHT

IDUN Minerals offers a wide spectrum of lip products, from glossy and clear to matte and high pigmentation. Whichever product you ch006Fose, it will care for and moisturize the lips, leaving them feeling nice and soft.

LIPS

LIPSTICK MATTE LIPSTICK

CREME LIPSTICK

• Enriched with moisturizing Nordic cloudberry oil and vitamin E

• Pigmentation

HJORTRON

KRUSBÄR

LINGON

JUNGFRUBÄR

FILIPPA

ELISE

ALICE

FRIDA

KÖRSBÄR

JORDGUBB

VINBÄR

BJÖRNBÄR

INGRID MARIE

SYLVIA

STINA

KATJA

L I P C R AYO N LIP CRAYON • A hybrid between lipstick and lip liner • Enriched with moisturizing Nordic cloudberry oil • Pigmentation

AGNETHA

ANNI-FRID

BARBRO

MONICA

BIRGIT

JENNY

LILL

The Eye/Lip Definer Brush can be used to apply all our lip products.

IDUN BASE

LIP GLOSS • Enriched with moisturizing Nordic cloudberry oil and vitamin E

EYES & E Y E B R OW S

• Pigmentation

FELICIA

CORNELIA

LOUISE

CHARLOTTE

RONJA

AGNES

JOSEPHINE

ANNA

MARY

MARLEEN

VIOLETTA

BIBI

ANITA

HARRIET

GRETA

LIPS

ASTRID

NAILS

LIP LINER

TO O L S

• Gives intensive, matte colour to the lips and keeps lipstick in place • Enriched with jojoba oil and coconut oil • Pigmentation

SKINCARE

HAIRCARE

SHARPENER & ERASER Lip liners have a built-in sharpener and eraser to help create sharp or soft natural lines.

IDUN BASE

NAIL POLISH • Durable formula with a shiny finish

• Enriched with moisturizing almond oil

KRISTALL Base coat

DIAMANT Top coat

BRILLIANT Quick-drying Top coat

CINNOBER

ALMANDIN

OBSIDIAN

AMETRIN

AZURIT

TURMALIN

BERGSKRISTALL

KARNEOL

TOPAS

KORALL

RUBIN

JASPIS

MARMOR

KALKSTEN

SANDSTEN

OPAL

GRANIT

GRANAT

NAILS

STJÄRNSAFIR

LIPS

ROSENKVARTS

EYES & E Y E B R OW S

• The ‘5-free’ formula means that the nail polish is free from several hazardous ingredients that otherwise tend to be found in nail polish

TO O L S

NAIL CARE

• Smooth, shiny surface • Prevents nails breaking or flaking

NAIL OIL • Cares for nails and cuticles

SKINCARE

NAIL HARDENER • The nails become more resistant, are strengthened and feel stronger

• Enriched with sweet almond and lemon oil

HAIRCARE

• Prevents the nails from breaking or flaking

TOOLS

The right tool is vital for successful makeup application. All tools from IDUN Minerals are 100% vegan. The brushes are made from taklon, a gentle synthetic fibre.

BRUSHES & MAKEUP SPONGES BRUSHES â&#x20AC;&#x201D; FACE

LIQUID FOUNDATION For applying liquid foundation. The angled design of the brush allows you to reach all areas.

STIPPLING For applying powder and cream products. The different lengths of the bristles give an HD result (high definition).

CONCEALER Small, convenient brush for applying concealer.

FACE DEFINER For applying highlighter and contouring.

KABUKI Extra dense for applying powder products. Perfect for powder foundation.

BLUSH/BRONZER For applying blush and bronzer.

RETRACTABLE KABUKI For applying powder products. Perfect when travelling or in the handbag.

MAKEUP SPONGE For applying liquid foundation and concealer, works damp or dry.

POWDER Extra-large brush for applying powder products.

PRIMER & BLOTTING DUAL SPONGE 2-in-1: for applying primer and to remove excess oil during the day.

IDUN

BRUSHES â&#x20AC;&#x201D; EYES BASE EYES & E Y E B R OW S

PRECISION EYESHADOW For applying eyeshadow with a more defined result.

BLENDING Used to shade, tone and mix eyeshadows.

EYE/LIP DEFINER For applying eyeshadow to small areas, the eyebrows and lip products.

LIPS

EYESHADOW For applying eyeshadow to the whole eyelid

NAILS

BRUSH CLEANING

TOOL S

BRUSH CLEANER Fast-drying brush cleaner used to keep brushes clean and fresh between uses.

U BR

US BR

SKINCARE

Spray the cleaner onto a tissue.

Wipe over the wet area until all the makeup has been removed from the brush. .

HAIRCARE

SKINCARE Our skincare range is made from the purest ingredients for effective results and to keep the skin balanced. Developed to be suitable also for sensitive skin. The skin care routine has three steps — (1) cleansing, (2) serum and (3) moisturizing creams. The products contain the skin’s own moisture binders and are enriched with vitamins and minerals, substances found naturally in apples. • Unisex • 100% vegan • Dermatologically tested • Perfume-free

Our skin care is made from the purest ingredients for an effective result and keeps the skin balanced. Developed to suit even the most sensitive of skin. 100% vegan, dermatologically tested and perfume-free.

SKINCARE

CLEANSING

Normal / oily skin

Normal / dry skin

All skin types

CLEANSING FACE & EYE MOUSSE

CLEANSING FACE & EYE LOTION

MOISTURIZING CLEANSING MICELLAR WATER

Effectively removes impurities and makeup, leaving the skin moisturized.

Carefully removes impurities and makeup, Gently removes the last remains of impurities and makeup, leaving the skin fresh. leaving the skin balanced.

• Also works as a face mist for an extra moisture • Contains the skin’s own moisture binders, • Contains the skin’s own moisture bin- boost during the day • Contains the skin’s own moisture binders, glycerine and PCA ders, glycerine, PCA and niacinamide • Gently exfoliating thanks to the AHA • Nordic canola and oat oil have a calming glycerine, PCA and malic acid • Removes even waterproof makeup

• Removes even waterproof makeup

from apples

effect on red and irritated skin

All skin types

Sensitive skin

SMOOTHING FACE SCRUB

GENTLE FACE PEELING

Deep cleansing and removes dead skin cells, leaving the skin renewed and smooth.

Carefully dissolves dead skin cells and leaves the skin silky smooth.

• Exfoliating scrub gives the skin new glow

• Chemical enzyme peeling that helps the skin renew itself at the same time as it moisturizes

• Granules from natural silica remove dead cells, and AHA from apple contributes to mild peeling

• Anti-pollution effect with the antioxidant vitamin C

• Can be used overnight as a night mask • Contains AHA from apples and a natural enzyme that removes dead skin cells and gives the skin lustre

IDUN

All skin types

OIL SERUM

RICH MOISTURE SERUM

Intensive moisturizing and nourishing, giving glow to the skin.

Moisturizing effect. Strengthens and restores the skin.

• Consists of strengthening and calming oils from canola, oats, olives and shea that counteract red, irritated skin

• A moisture boost that is quickly absorbed by the skin

• Contains the antioxidant vitamin E

• Contains hyaluronic acid, which counteracts dryness, matte areas and fine lines

• Use alone or add a couple of drops to your day/ night cream for a richer effect

• Enriched with niacinamide (vitamin B3) that strengthens and repairs the skin barrier

EYES & E Y E B R OW S

Dry skin

BASE

SERUM

LIPS

MOISTURIZING Dry skin

MOISTURIZING DAY CREAM

ENRICHED DAY CREAM

Protects and moisturizes the skin.

Protects and moisturizes the skin intensively.

• Vitamin E, C and folic acid counteract external stress

• Enriched with caring and protective Nordic canola and oat oil and contains the skin’s own moisture binding glycerine and PCA and minerals that keep the skin balanced

• Cocoa and shea butter leave the skin soft

NAILS

Normal/combined skin

TO O L S

• Extra rich formula, strengthened with hyaluronic acid

All skin types

MOISTURIZING EYE CREAM

RICH NIGHT CREAM

Gently strengthens the skin with essential moisture.

Nourishes and strengthens the skin barrier.

• Canola and oat oil provide moisture and vitality

• A rich night cream with cocoa and shea butter that improve the skin’s elasticity and keep the skin balanced

• O live and shea oil have a light consistency adapted to the sensitive area around the eyes • Enriched with niacinamide and folic acid that restore and repair the skin

• Enriched with caring oils from nature, including canola, which is rich in the antioxidant vitamin E

HAIRCARE

• Contains niacinamide and minerals that have a resto rative effect

SKINCARE

All skin types

IDUN BASE

All skin types

MOISTURIZING FACE MASK Intensively moisturizing and allows the skin to recover from external stress.

EYES & E Y E B R OW S

• A creamy mask that cares for and protects with oils from nature (canola and oat) • Enriched with niacinamide, which strengthens the skin barrier, and panthenol that calms and helps the skin recover. Also contains hyaluronic acid together with glycerine and PCA, intensively moisturizing the skin

LIPS

• Can be used overnight as a night mask for an intensive moisture boost

All skin types

LIP BALM NAILS

Protects, softens and moisturizes dry areas. • For dry lips and other areas that need extra moisture and care • Contains oils from canola, oats, shea and olives for a calming, protective and moisturizing effect • Enriched with sunflower wax for extra caring and restoring effects

TO O L S SKINCARE HAIRCARE

HAIRCARE IDUN Minerals haircare has been developed with consideration for people, animals and nature. The products are free from ingredients that can harm people and the environment and contain carefully chosen ingredients that give healthy and beautiful hair without irritating the skin or scalp. • Unisex • 100% vegan • Dermatologically tested

IDUN Minerals hair care products are free from ingredients that can harm people and the environment and contain carefully chosen ingredients for beautiful and healthy hair, without irritating your skin or scalp.

HAIRCARE

SHAMPOO & CONDITIONER VOLUME & CARE SHAMPOO & CONDITIONER • Shampoo and conditioner that give extra volume to the hair and care, soften and moisturize extra thin hair without weighing it down • Contains caring ingredients such as vegan pea protein, vitamins B and E, malic acid and extract of apple stem cells • Hypoallergenic perfume with scents of summer and sea breeze

REPAIR & CARE SHAMPOO & CONDITIONER • Shampoo and conditioner that repair, strengthen and protect damaged hair • Contains caring ingredients such as betaine, sunflower extract, vitamins B and E, malic acid and extract of apple stem cells • Hypoallergenic perfume with scents of summer and sea breeze

BALANCE & CARE SHAMPOO • Deep-cleansing shampoo with a long-lasting fresh feel, helps to keep the scalp and hair balanced • Contains caring ingredients such as vitamin B, malic acid and extract of apple stem cells • Hypoallergenic perfume with scents of summer and sea breeze

IDUN BASE

DRY SHAMPOO

EYES & E Y E B R OW S

REFRESHING DRY SHAMPOO • The first dry shampoo on the market with the Nordic Swan Ecolabel • Effective, gentle and transparent dry shampoo that suits all hair colours • Rice starch gives the hair natural volume and makes it easier to style

LIPS

• Vitamin B protects and strengthens the hair • Perfume-free

NAILS

H A I R C A R E T R E AT M E N T

• Contains caring ingredients such as shea oil, vitamins B and E, malic acid, pea protein and extract of apple stem cells • Perfume-free

HAIRCARE

• Hypoallergenic perfume with scents of summer and sea breeze

LEAVE-IN TREATMENT SCALP & HAIR • Leave-in spray that gives intensive moisture and care to the hair and scalp and counteracts a dry and irritated scalp

SKINCARE

• Repairs, restores and provides extra care for damaged hair and strengthens hair against breaking and split ends

TO O L S

DEEP MOISTURE HAIR MASK • Intensive, caring hair mask enriched with malic acid, pea protein, shea oil and extract from apple stem cells

P R O D U C T D I S P L AY S

MERCHANDISING UNIT 90 cm

MERCHANDISING UNIT 60 cm