Luxury Marketing HNR by Sister Hood

Luxury in its new context is the enjoyment of the best in life: the experience of beauty, knowledge, and humanity at their deepest and most inspiring moments. It is the sweetness of life. Luxury could be a sunset, a song, a moment of peace and satisfaction, a poignant photograph in a local art gallery. From this perspective, luxury is any item of beauty or wonder that reminds us to love the life we’re living. We should not simply live it, but devour it and not let a second of this fantastic existence go to waste. Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. We have aligned ourselves with the best in the luxury marketing arena to give your property not only the most exposure possible, but exposure where it counts. Where qualified buyers go when they want to purchase a unique property like yours. Our partnership with Christie’s International Real Estate, Luxury Portfolio International®, Board of Regents Luxury Real Estate™, and Mayfair International Realty give your property the attention it deserves from buyers around the world.

145 AFFILIATED BROKERS 1,350 OFFICES 32,000 ASSOCIATES 50 COUNTRIES

As an exclusive, invitation only affiliate of Christie’s International Real Estate, Harry Norman, REALTORS® is distinguished as “best in class.” We benefit from ties to the world’s leading art business and its real estate network. Christie’s International Real Estate blends the auction house’s global perspective on art, lifestyle and real estate with the local expertise of Harry Norman. Christie’s brings exceptional service and knowledge to discerning buyers and sellers of $1 million-plus luxury properties. This unique combination of worldwide influence and regional connections has established Christie’s International Real Estate as the leading network of brokers dedicated to the marketing and sale of luxury residential properties. Together, we offer an incomparable level of service and global visibility under a brand that stands for trust, discretion, and excellence. Admittance to the network is by Invitation Only to companies with proven records of success in high-value home sales. Affiliates exhibit a commitment to the auction house’s two-century-old tradition of exceptional client service.

MAXIMUM EXPOSURE WITH CHRISTIE’S

U.S. SALES VOLUME *

NUMBER OF OFFICES **

% OF NON-U.S. WEB VISITS ***

ANNUAL WEBSITE VISITS ****

ANNUAL PAGE VIEWS ****

US $95B US $70B

Christie’s Total Sales Volume:

US: $113B U.S. $113B

1,350 760 57% 36% $57M $11M $490M $75M

* Source: “Sotheby’s International Realty Network Reports Significant Gains for 2014,” Realogy press release published February 26, 2015, https://www.Realogy.com/media/pr/show_release.cfm?id=1670, noting “in 2014 its affiliated brokers and sales professionals achieved $70 billion in U.S. home saletransaction volume”; Christie’s International Real Estate network (2014 annual sales volume as reported by affiliated brokerages); Sotheby’s International Realty Network worldwide sales volume for 2014 was not disclosed. ** Source: “Sotheby’s International Realty Brand announces launch of 2015 marketing program,” Realogy press release dated March 30, 2015, https://www.Realogy.com/media/pr/show_releaase.cfm?id=1690; Christie’s International Real Estate network as reported by affiliated brokerages worldwide. Source: SimilarWeb.com comparison of traffic from visitors outside of the United States. *** Source: “Sotheby’s International Realty Brand announces launch of 2015 marketing program; Realogy press release dated March 30, 2015, https://www.realogy.com/media/pr/show_release.cfm?id=1690, “Last year saw the most traffic in its history with 11 million visits and 75 million views.” ChristiesRealEstate.com web traffic aggregated with traffic data from the websites of affiliated brokerages from the Christie’s International Real Estate network as of October 2014. **** Source: Christie’s International Real Estate Website, ChristiesRealEstate.com, sourced January 2015 Source: SimilarWeb.com comparison of traffic from visitors outside of the United States.

CHRISTIE’S

ONLINE 5%

12%

$1M-$3M USD

18%

EXCLUSIVELY FOR HIGH-VALUE HOMES Properties by Price (number of properties)

$3M-$5M USD $5M-$10M USD

64%

$10M-$20M USD >$20M USD

64% OF PROPERTIES LISTED ARE VALUED AT US $1-3 MILLION+

WEB STATISTICS

Average property price: $4.17M 50 countries have active listings Over one million website visitors annually Website translated into 19 languages More than 36,000 inquiries generated to affiliates

Source: Christie’s International Real Estate Website, ChristiesRealEstate.com, sourced December 2015

565 TOP REAL ESTATE BROKERAGES 500 OFFICES 55 COUNTRIES 130,000 ASSOCIATES

Buying and selling luxury real estate is more than a transaction. It involves dedication and a trusting relationship. A cornerstone of Harry Norman, REALTORS® luxury marketing program for premier properties, priced $1 million or more, is through our valued affiliation with Luxury Portfolio International. Leveraging the power of the Internet and advanced online marketing techniques, Luxury Portfolio’s primary goal is to drive affluent customers to their awardwinning website, LuxuryPortfolio.com, featuring more than 50,000 of the world’s most remarkable $1 million-plus properties and attracting over 3 million affluent visitors a year. LEADING NETWORK & REACH

• Website visitors from over 200 countries and territories every month • Site translation in nine languages • Conversion to 60+ currencies • Inventory of high end properties totaling over $54 billion and averaging $2.4 million each • Annual home sales of $368 billion • Over 1,000,000 annual transactions • More than 50,000 luxury properties • Average $3 million affluent visitors annually

MOST $1 MILLION+ Luxury Portfolio International® has $55 billion more home sales than our closest competitor.

VOLUME SHOWN IN BILLIONS OF DOLLARS

PROPERTY LISTINGS

For informational purposes only. Based on available data for average sales units per agent and average sales prices per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network 2018 Totals Final Report and REALTOR® Magazine 2017 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.

ADDITIONAL ONLINE

LISTING EXPOSURE

WSJ.COM Reaches 43 million digital readers per month COUNTRYLIFE.CO.UK 80% of page views are property related JUWAI.COM #1 Chinese property portal with 2 million visitors per month LEADINGRE.COM Leading Real Estate Companies of the World® website YOUTUBE.COM Custom property tours created by Luxury Portfolio

459 MEMBERS 3,867 OFFICES 35 COUNTRIES 130,996 SALES ASSOCIATES

As the exclusive Georgia Board of Regents member of Who’s Who In Luxury Real Estate, Harry Norman, REALTORS® has access to an international network of real estate professionals operating in 35 countries and representing the finest residential luxury estates and property brokerages in the world. Premium custom marketing services through Who’s Who In Luxury Real Estate are reserved for Harry Norman, REALTORS® properties priced $500,000 and above. These fine homes receive unparalleled Internet exposure on LuxuryRealEstate.com, touted as the most viewed luxury real estate website in the world, and currently offering access to over 54,000 luxury properties with an average price of over $2 million for sale around the globe.

GLOBAL

ONLINE REACH We reach the most people in your target demographic with LuxuryRealEstate.com’s award-winning, most-viewed luxury real estate website. Voted “Best of the Web,” there are more than 54,000+ luxury properties with an average price of over $2.4 million. LuxuryRealEstate.com is #1 in searches on google.com, bing.com, and yahoo.com.

TRAFFIC

Visits (monthly average). . . . . . . . . . . . . . . . . . . . . . . . . . . 424,000 Active Listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54,000+ Countries with Active Listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 Average Listing Price. . . . . . . . . . . . . . . . . . . . . . . . . . . . $2.4 Million Active Listings over $10M. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,200+ Total Inventory on LuxuryRealEstate.com.. . . . . $130 Billion+

TOP 10 VISITING COUNTRIES

United States

Germany

Canada

Sweden

United Kingdom

Spain

Australia

Brazil

China

Italy

SOCIAL MEDIA INITIATIVES

Our marketing team utilizes Twitter, Facebook, LinkedIn, Instagram and Pinterest to engage the user audience on LuxuryRealEstate.com. Members can leverage the network’s social media sharing tools and groups to promote their properties, company and region, and spread important news to consumers and the entire network of luxury brokers worldwide.

FACEBOOK

INSTAGRAM

TWITTER

100 BROKERAGES 450 OFFICES

HARRY NORMAN, REALTORS® PRESENTS “OUR LONDON TEAM” Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.

DISTINGUISHED

MARKETING DIGITAL

Web Exposure Waze Mobile App Social Media Strength eMail Campaigns

Exclusive Publication Custom Collateral

HARRYNORMAN.COM Where Real Estate Lives....DIGITALLY

ADVANTAGES FOR BUYERS • Search more than 75,000 area listings of multiple listing services located throughout Georgia • Search nationally and globally through our affiliations with Leading Real Estate Companies of the World® and Christie’s International Real Estate

ADVANTAGES FOR SELLERS • More than 87,000 visitors per month • Exposure for your home with direct access to our site from more than 500 Leading Real Estate Companies of the World® affiliated companies across the country and around the world, plus thousands of other websites

• Apply online for a mortgage through Prosperity Home Mortgage, LLC

• User-friendly search brings more buyers to your home

• Determine how much you can afford with our mortgage calculator

• Step-by-step information on the selling process

• Search for open houses • Obtain step-by-step information on the buying process

• Your open house will be listed and searchable • Direct connection with your agent and access to website activity information on your property

WEB DOMINANCE

Over half of all buyers report that they first saw the home they eventually purchased on the internet. The award-winning HarryNorman.com provides the information buyers seek and our statistics reflect that fact. Our responsive design website also meets the expectations WEB DOMINANCE of home purchasers using mobile devices and we capture more of these views than any other residential real estate Over half of all buyers report that they first saw the home that theyineventually brokerage our market.purchased on the internet. The award-winning HarryNorman.com provides the information that buyers seek and our statistics reflect that fact. Our responsive design website also meets the expectations of home purchasers using mobile devices and we capture more of these views than any other residential real estate brokerage in our market.

Harry Norman, REALTORS® 87,698

Atlanta Communities | 6,777 Ansley Atlanta | 6,840 Dorsey Alston | 9,939 Palmer House | 19,791

Beacham & Co. 21,074

Average Site Visits Per Month

Mark Spain Real Estate 25,949

BHHS Georgia 66,528

Atlanta Fine Homes 39,466 Metro Brokers BH&G 47,446

LESS THAN 5,000/MONTH

C21 Results Realty Keller Williams First Atlanta

Maximum One Solid Source Realty Source: SimilarWeb Pro (June & Sept 2018)

GET REAL TIME DATA WITH

OUR NEW MOBILE APP Download Harry Norman Home Search GET REAL TIME DATA WITHfrom app store

OUR NEW MOBILE APP listing information with HomeSpotter™ Download View Harry Norman Home Search from app store by simply aiming your device at or near a listing Narrow your home search by drawing a circle around your desired area View listing information with HomeSpotter™ View recently sold homes in your area by simply aiming your device at or near a listing Narrow your commuting home search bytimes drawing Review a circle around your desired area

Saverecently homes yourinportfolio View soldtohomes your area

Search forbetween open houses in yourand area consumers In app messaging agents

Push notifications regarding property inquiries

rry Norman Home Search from app store

t real-time data on our

W MOBILE APP

Hide listings you have already viewed

h by drawing a circle around your desired area

Save homes to your portfolio

with HomeSpotter™ by simply aiming your device at or near a listing

Review commuting times

Search for open houses in your area

ADVERTISING PROGRAM

Listed by: Agent Name Harry Norman REALTORS®

Waze is the world’s largest community-based navigation app with over 80 million active users. Harry Norman, REALTORS® is proud to be the first real estate company to utilize this innovative advertising approach and is currently the exclusive brokerage in Atlanta advertising on the app. Our advertising program includes digital billboards, branded pins, preview screens, and promoted searches with no less than 85,000 brand impressions per month. DIGITAL BILLBOARDS When the app senses that the vehicle has stopped, our ads will automatically take over the screen. It is similar to having a billboard at every red light! BRANDED PINS our nearby listings will show up on the map using a branded pin.

2345 East Paces Ferry Road

Listed by: Agent Name Harry Norman REALTORS®

PREVIEW SCREENS Users of the app will be able to click on the branded pin and get a preview of the specific Harry Norman, REALTORS® listing including listing agent contact information, address, and price.

Harry Norman REALTORS®

HarryNorman.com

PROMOTED SEARCHES Our listings will appear first on the list for related nearby address searches.

SOCIAL MEDIA STRENGTH

With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.

Harry Norman, REALTORS® 35,358

Ansley Atlanta | 3,780 Coldwell Banker Atlanta | 4,567 Virtual Properties | 4,924

Dorsey Alston | 5,352

Facebook

LIKES

Metro Brokers | 8,233

Atlanta Fine Homes 8,306

Beacham & Co. | 16,031

BHHS Georgia | 8,432 *Others | 9,944

Mark Spain Real Estate 10,737

*OTHERS:

Atlanta Communities | 1,777 Solid Source Realty | 1,535 C21 Results Realty | 1,759

Keller Williams First Atlanta | 938 Maximum One Realty | 751 Re/Max Greater Atlanta | 348

Palmer House | 2,836 Keller Williams PTree Rd. | 0 *Current numbers as of October 31, 2018 .for all Harry Norman, REALTORS® offices

SOCIAL MEDIA STRENGTH

Harry Norman, REALTORS® 118,831

*Others | 2,014 BHHS Georgia | 4,300 Atlanta Fine Homes 5,319

Mark Spain Real Estate | 7,611

Instagram INSTAGRAM

FOLLOWERS Followers Beacham & Co. 10,500

Virtual Properties | 11,600 Ansley Atlanta | 37,000 Dorsey Alston | 12,200 *OTHERS:

Metro Brokers BH&G | 930 Keller Williams PTree Rd. | 318 C21 Results Realty | 264 Solid Source Realty | 189

Maximum One Realty | 3 Coldwell Bankers Atlanta | 149 Palmer House Properties | 161 Atlanta Communities | 0

Keller Williams First Atlanta | 0 Re/Max Greater Atlanta | 0 *Current numbers as of October 31, 2018 for all Harry Norman, REALTORS® offices

WEB MARKETING Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Below are just a few. FRONTDOOR’S

Harry Norman, REALTORS® is proud to be a member of Christie’s International Real Estate, Leading Real Estate Companies of the World® RELO Home Search and affiliated with Luxury Portfolio International® and Who’s Who in Luxury Real Estate’s Board of Regents. Property much meet eligibility requirements on certain sites.

Nextdoor is a private social network for neighborhoods to keep up with what is going on in the area, including your house going on the market. Our company is participating as an early adopter in providing additional localized marketing for your property by adding it to Nextdoor. In addition, Nextdoor shows the contact information for your agent which is different than some other sites. This is an advantage to you so potential buyers can contact the agent who is most familiar with the home, neighborhood and surrounding area.

NEW LISTINGS

AUTOMATED EMAILS

Your listing will be shown to a targeted viewer. An automated email containing the new listings for the prior week will be sent to licensed agents and clients interested in your area. Potential buyers in each of the following areas will receive notice that your house is listed with Harry Norman, REALTORS®

BUCKHEAD EAST COBB FORSYTH/NORTH GEORGIA GWINNETT COUNTY INTOWN NORTH FULTON PEACHTREE CITY SANDY SPRINGS & DUNWOODY WEST COBB

HOME MAGAZINE

Harry Norman, REALTORS® signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.

AN AFFLUENT AUDIENCE OF 15,000+ Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States. INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine.

CUSTOM

COLLATERAL

The Buckhead Office of Harry Norman, REALTORS® offers a wide range of custom collateral for your home. With the work of an Art Director leading a team of three Graphic Designers the marketing for each home is unique and built to order. Harry Norman strives to make each seller’s experience unparalleled and individual through the use of the following materials:

BROCHURES FLYERS ECARDS COMPANY-WIDE PRESENTATIONS OPEN HOUSE / CARAVAN EBLASTS INSERTS MAILERS POSTCARDS SOCIAL MEDIA GRAPHICS

OUR

BROKERAGE OUR BROKERAGE

Full Service REALTORS® The Best Credentials Luxury Connections Relocation Impact Family of Services

ATLANTA’S PREMIERE

FULL SERVICE REALTORS® Proudly serving Atlanta since 1930, Harry Norman, REALTORS® is one of Atlanta’s first and most successful residential real estate firms. Harry Norman is a member of HomeServices of America, Inc,™ the second largest full-service residential real estate brokerage firm in the United States.

OUR VISION Providing an exceptional real estate experience to every Harry Norman, REALTORS® client. OUR MISSION Providing superior counsel to our buyers and sellers through leadership, experience and knowledge Engaging in honest, loyal and ethical business practices. Maintaining an ongoing commitment to serve our communities by contributing our time and financial resources. Committing to passionately exceed our customers’ expectations. Providing innovative strategies for business development. OUR GUIDING PRINCIPALS Trust Ensuring the trust and loyalty of our clients, associates and employees. Providing effective timely communications in all business dealings. Integrity Respecting and valuing all individuals. Maintaining the confidentiality of our clients. Community Preserving the value of home ownership as the fabric of our communities. Service Providing unparalleled professionalism and exceptional service. Continuing as leaders in innovation through education and technology. Financial Stewardship Empowering and rewarding success.

THE BEST CREDENTIALS

TOP MARKET SHARE Nothing says success like sales. They are quantifiable results of our work. Harry Norman, REALTORS® is the number one real estate firm in our market for sale volume. GLOBAL LUXURY CONNECTIONS Harry Norman, REALTORS® partnership with Christie’s International Real Estate, Leading Real Estate Companies of the World, Luxury Portfolio International, Who’s Who in Luxury Real Estate, the Board of Regents (Atlanta’s only member) and Mayfair International Realty enable your property to be exposed to the largest sphere of local, national and international qualified buyers and sellers. IN-HOUSE NETWORKING Harry Norman’s 1,000+ agents from 18 sales offices across Georgia work together to sell our listings. MAXIMUM WEB EXPOSURE Your home will be posted on over 700 websites around the world for unmatched visibility on the most effective sites available. With over half of home buyers starting their search on-line, it is critical for success. RELOCATION DIVISION Harry Norman, REALTORS® has a full service, full time, fully dedicated relocation department that works daily to bring buyers to the Atlanta market. Additionally, we are members of Leading Real Estate Companies of the World, the largest network of top independent brokerage firms in residential real estate, representing over 500 companies in over 50 countries worldwide. HOME SERVICES OF AMERICA Astute business coupled with financial power and associations with equitable networks, creates an accomplished venture you can feel confident about. We work to sell your home. EXCEPTIONAL MARKETING The Marketing department of the Buckhead Office creates, designs, and produces a wide variety of initiatives to promote your property. These include custom property brochures and books, e-flyers, postcards, website presence, invitations to events, use of Constant Contact email marketing, social media posting, and bespoke promotional materials. The best in the business!

GLOBAL

LUXURY CONNECTIONS

CHRISTIE’S INTERNATIONAL REAL ESTATE Harry Norman, REALTORS® is the exclusive Atlanta affiliate of Christie’s International Real Estate. The name is synonymous with quality, integrity and customer satisfaction. We bring buyers and sellers of luxury real estate together throughout the world. BOARD OF REGENTS ATLANTA The best of the best Harry Norman, REALTORS® is the exclusive Atlanta Regent. Created by Who’s Who in Luxury Real Estate, this invitation only membership is exclusive to the one firm per market area who best provides leadership in their communities and the highest level of personal service and commitment to their clients. WHO’S WHO IN LUXURY REAL ESTATE For 20 years, this invitation only membership has been synonymous with the finest firms in the industry. LUXURY PORTFOLIO INTERNATIONAL A network of the world’s leading real estate companies. Their branding campaign includes Veranda, Town & Country, Architectural Digest & the duPont Registry, all targeted to drive consumers to the website. LEADING REAL ESTATE COMPANIES OF THE WORLD The largest network of top local and regional independent residential real estate names in the business with more annual sales volume than any real estate franchise. The largest advertiser in the Wall Street Journal, 500 member companies represent firms in over 50 countries. MAYFAIR INTERNATIONAL REALTY As an exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America, and Europe.

CORPORATE

RELOCATION IMPACT Harry Norman REALTORS® offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 550 companies in metro Atlanta, including many of the top employers. Below is a sampling of some of the businesses for whom we provide relocation services.

FAMILY OF SERVICES

PROSPERITY HOME MORTGAGE When purchasing a home, customers can count on Prosperity Home Mortgage Lending’s extensive resources and capabilities to answer unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, we offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital. FOR INFORMATION | PHMLOANS.COM

HN INSURANCE As an independent insurance agency, HN Insurance Services represents a carefully-selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisers. FOR INFORMATION | 404.943.1899 | HNINSURANCE.COM

SERVICES

CAMPBELL & BRANNON Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost. FOR INFORMATION | 404.504.8700 | CAMPBELLANDBRANNON.COM

AMERICAN HOME SHIELD Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 45 years of experience. Whether you are buying or selling a home, an American Home Shield Home Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible. FOR INFORMATION | HARRYNORMAN.COM/HOMEWARRANTY

2-10 HOME BUYERS WARRANTY (2-10 HBW) The leading home warranty company offering both structural warranties for new construction homes and systems and appliances home warranties for new and existing homes. With nearly 40 years of industry-leading experience and over 5.8 million homes covered through their complete line of warranties, service contracts and risk management products, 2-10 HBW prides itself on providing unparalleled coverage and exceptional experiences for homeowners. FOR MORE INFORMATION, VISIT 2-10.COM

IMPORTANCE OF

INTELLIGENT PRICING ASKING PRICE

PERCENTAGE OF BUYERS +15%

10%

+10%

30%

Market Value

60%

-10%

75%

-5%

90%

ACTIVITY

Figure 1 - Percentage of Buyers by Asking Price

Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.

NUMBER OF WEEKS ON THE MARKET Figure 2 - Activity versus Timing

0% -2%

Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.

-1.9% -3.6%

-4% -5.6% -6% -8% -10%

-8.9% Less than 4 weeks

4 to 12 weeks

13 to 24 weeks

Figure 3 - The Effect of Overpricing

More than 24 weeks

We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

HOW I

WORK FOR YOU 1. DEVELOP OUR PRICING STRATEGY

• Relevant homes currently on the market • Relevant homes that have sold • Relevant homes, which failed to sell • Relevant homes pending sale • Local economic conditions • Your desired timetable • Agent evaluation, if desired 2. COMPLETE PAPERWORK

• Listing Agreement • Input to 2 MLS systems: FMLS & GaMLS • Profile information • Seller’s Disclosure provided for completion • Survey • Warranty Deed

3. SUCCESSFUL MARKETING

• Maximum web exposure, up to 700 sites • Enhanced placement on AJC.com • Website tracking ability • Photography • Staging • Networking in-house and out • Caravan • Virtual caravans • Advertising • Yard signs • Custom brochure • Print advertising opportunities • Open house, including once a month company-wide open house opportunity • American Home Shield Warranty • Follow up and Feedback • Timely communication • Legal expertise available • My personal plan for your home 4. MANAGE THE SALE

• Represent your interests at all times • Guide you through the contract terms • Negotiate on your behalf • Negotiate any necessary amendments • Ensure your deadlines are met • Provide resources for any vendors needed • Monitor buyer’s loan status 5. CLOSE THE SALE

• Furnish any needed information or documents to closing attorney • Follow up with attorney to assure timely and smooth closing • Coordinate closing date, time and location with all parties • Secure and review HUD for accuracy • Attend closing

METRO ATLANTA

SALES LEADER

More Sales Volume Than Any Other Brokerage Total Sales in ,000

9,136,681 8,654,708 8,317,836

6,066,805

Harry Norman, REALTORS®

Berkshire Hathaway

Atlanta Fine Homes

Keller Williams Atl Par

6,044,988

Atlanta Communities

Source: Trendgraphix, Inc. Based on FMLS Data for Cherokee, Cobb, Dekalb, Forsyth, Fulton, Gwinnett counties | December 1, 2015 - November 30, 2019 | All Price Points | All Brokers. The above information is believed to be accurate but not warranted.

SOLD

532 East Paces Ferry Road Atlanta, GA 30305 404.233.4142 | HarryNorman.com

The above information is believed to be accurate but not warranted. Offer subject to errors, changes, omissions, prior sales and withdrawals without notice. Equal Housing Opportunity.