2024 Exhibitor, Sampling & Digital Opportunities THEGREATRUNCOMPANY.COM
Join us at the UK’s largest mass participation event series and world’s biggest half marathon
s r e b m u n n i GREAT RUN
170,000 RUNNERS PARTICIPATE EACH YEAR
4 million
RUNNERS HAVE CROSSED OUR FINISH LINES
0 0 0 , 0 0 5 n o i l l i £25 m FUNDRAISED FOR CHARITIES EACH YEAR
SPECTATORS SUPPORT ON EVENT DAY
£40 million
POSITIVE ECONOMIC IMPACT FOR LOCAL COMMUNITIES EACH YEAR
n o i l l i m 9 . 8 £ UP TO
E-CRM
6
MAJOR EVENTS
MEDIA VALUE FOR PARTNERS
3 million
VIEWERS WATCH THE BBC COVERAGE
TELEVISED TO
127
COUNTRIES
AJ BELL GREAT SCOTTISH RUN | 5-6 OCTOBER 2024
ARLA GREAT NORTH SWIM | 7, 8 & 9 JUNE 2024
AJ BELL GREAT NORTH RUN | 6-8 SEPTEMBER 2024
AJ BELL GREAT MANCHESTER 10K | 26 MAY 2024 AJ BELL GREAT MANCHESTER RUN | 26 MAY 2024 AJ BELL GREAT BIRMINGHAM 10K | 5 MAY 2024 AJ BELL GREAT BIRMINGHAM HM | 5 MAY 2024 AJ BELL GREAT BRISTOL 10K | 19 MAY 2024 AJ BELL GREAT BRISTOL HM | 19 MAY 2024
AJ BELL GREAT SOUTH RUN | 19-20 OCTOBER 2024
snapshot
GREAT RUNNERS
Year round we’re in direct contact with 800,000 runners who are looking for running advice, training guidance, charity fundraising support and unforgettable event day memories. They are invested, running 23.4 million training miles in 4.7 million training runs each year.
Runners bring 2-3 spectators with them each on event day
Gender Split - 50/50
1 in 2 are new to Great Run each year, offering a growing audience for partners
Median household income is approx. £54,000 compared to the UK median of £32,300
Age Breakdown
14% 25<
27% 26-35
29% 36-45
21% 46-55
5% 4%
56-60
61>
GREAT RUNNERS
Connected Challengers They are motivated by a challenge and being with other likeminded people. General health, fitness and body image is important; they like to look good when running and try out new gear and equipment.
Why do they enter? Running is an integral part of keeping fit for Great Runners and health is a key factor.
HOW DO THEY BEHAVE?
Active escapists spend on average £145 per year on running, Connected challengers spend on average £135 per year on running*.
They are active. 81% enjoy 3-5+ sessions of 30 minutes activity each week.
82% of British Running fans think that for brands to be successful today they must connect with customers in real life**.
64% of British Running fans don’t mind paying more for products that are good for the environment**.
*Insights taken from research conducted by England Athletics in 2018. **Data as of 1st May 2022 gathered by YouGov’s profiling platform of 350,000 panellists.
2024 EXHIBITOR COSTS Fees are calculated for a 3mx3m pitch (space only). All pitches are outdoors, located in the Event Village at the finish of each run. For events spanning multiple days, exhibitors may need to move location. Please enquire for details. AJ BELL GREAT BIRMINGHAM RUN (1 DAY)| HALF MARATHON | 10K |KIDS|15,000 RUNNERS | 35,000 SPECTATORS - £900 +VAT AJ BELL GREAT BRISTOL RUN (1 DAY)| HALF MARATHON | 10K | KIDS | 15,000 RUNNERS | 35,000 SPECTATORS - £900 +VAT AJ BELL GREAT MANCHESTER RUN (1 DAY) | HALF MARATHON | 10K | KIDS |25,000 RUNNERS | 60,000 SPECTATORS - £1,475 +VAT ARLA GREAT NORTH SWIM (3 DAYS)| LAKE DISTRICT (WINDERMERE) | MULTI-DISTANCE | 6,500 SWIMMERS |20,000 SPECTATORS - £800 +VAT AJ BELL GREAT NORTH RUN (2 DAYS)| NEWCASTLE/SOUTH SHIELDS | HALF MARATHON | 5K | KIDS | 70,000 RUNNERS |150,000 SPECTATORS - £3,900 +VAT AJ BELL GREAT SCOTTISH RUN (2 DAYS) | GLASGOW | HALF MARATHON | 10K | KIDS | 20,000 RUNNERS | 50,000 SPECTATORS - £1,275 +VAT AJ BELL GREAT SOUTH RUN (2 DAYS)| PORTSMOUTH | 10 MILES | 5K | KIDS | 20,000 RUNNERS | 50,000 SPECTATORS - £1,275 +VAT
Service costs: • Power: £180+VAT per event (16 Amp Single) • Wifi: Between £250-£500+VAT per event depending on Fibre vs. Starlink connectivity. On site support. Max 8 devices. • Marquee: £500+VAT per event For bespoke requirements please enquire
2024 FINISHER BAG SAMPLING COSTS The fees are for 1 x product sample inserted into all runner finisher bags. Products are subject to approval. Leaflets will not be accepted. Please enquire for exact quantities and delivery deadlines. AJ BELL GREAT BIRMINGHAM RUN | HALF MARATHON | 10K |15,000 RUNNERS - £550 +VAT AJ BELL GREAT BRISTOL RUN | HALF MARATHON | 10K | 15,000 RUNNERS - £550 +VAT AJ BELL GREAT MANCHESTER RUN | HALF MARATHON | 10K |25,000 RUNNERS - £900 +VAT ARLA GREAT NORTH SWIM | LAKE DISTRICT (WINDERMERE) | MULTI-DISTANCE | 6,500 SWIMMERS - £350 +VAT AJ BELL GREAT NORTH RUN | NEWCASTLE/SOUTH SHIELDS | HALF MARATHON | 5K | 70,000 RUNNERS - £2,400 +VAT AJ BELL GREAT SCOTTISH RUN | GLASGOW | HALF MARATHON | 10K | 20,000 RUNNERS - £850 +VAT AJ BELL GREAT SOUTH RUN | PORTSMOUTH | 10 MILES | 5K | 20,000 RUNNERS - £850 +VAT
2024 DIGITAL REWARD COSTS Fee for 1 X digital reward to be hosted on the Great Run Rewards online discount hub for a period of 12 months: £3,500 +VAT All runners who have entered a Great Run event have access to Great Run Rewards. Great Run Rewards are promoted to all participants through Great Run social media and email channels.
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START LINE Emily Frost-Meade Partnerships Director emily.frost-meade@thegreatruncompany.com 07870881079
Fantastic as always