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28 minute read

BAYOU EATS

The Cans That Changed Everything

Fifteen Years of Blue Mountains

BY DELIA SIMPSON, CRAFT BRAND MANAGER, CHOICE BRANDS, INC.

IF THERE’S ONE FACT THAT CAN BRING BEER drinkers together, it may just be that cold beer is better than warm beer. While different styles of beers have different ideal serving temperatures, for Coors Light, only one temp will suffice: “as cold as the Rockies.”

Twenty years ago, Lyle Small, owner of Chromatic Technologies, Inc. came to Coors’ Golden, Colorado brewery with a vision for how to turn the mountains on the Coors Light can blue when the beer reaches its ideal temperature. For years, CTI mainly serviced the financial sector, while also working with sunlight-activated and glow-in-thedark ink technologies. But thermochromic ink technologies held the most potential, Small says. “I always had a dream that a beverage company would adopt this.” As he was based in Colorado Springs, he had one company in mind. It was the one whose ads boasted beer as cold and refreshing as the Rocky Mountains.

In 2002, Small came knocking at Coors’ door. Through his persistence, Small sold the beermaker on an idea that helped propel Coors Light to become the No. 2 best-selling beer in America, while transforming not only how it is packaged, but how also consumers perceive the beer through the simplest of messages: mountains are blue, beer is cold.

And in 2022, 15 years after the color-changing technology first appeared on Coors Light’s cans, the message is as relevant as ever. “It’s really important to Coors Light as a brand. We’re the only beer brand that’s cold lagered, cold filtered and cold packaged, so we really want to easily communicate that to consumers,” says Chris Steele, senior marketing manager for Coors Light. “The blue mountains are a manifestation of our commitment to cold.”

Small thought his thermochromic ink process could help Coors Light own cold. And it dovetailed with a corporate shift that sought to do just that. When he finally got in the door, in 2004, he pitched his idea for color-changing cans in earnest. At the same time, Coors was experimenting with color-changing ink on bottle labels.

On July 4, 2006, he had a “eureka” moment, discovering how he could double the color intensity of the blue mountains to make the product viable. “That was the big breakthrough,” he says.

The result? Within a year of launching the color-changing bottle in 2007, Coors Light surpassed Miller Lite as the country’s No. 3 bestselling beer. And by 2011, two years after introducing the tech on cans in the U.S., Coors Light overtook Budweiser as the No. 2 seller in the country, according to Beer Marketers Insights. It was, Small says, “a home run that exceeded all of our expectations.”

Within a few years, Coors Light introduced a short-lived twostage cold indicator on cans and bottles that showed it was a beer that was not just cold, but “super cold,” as well as secondary packaging that also used color-changing ink. That evolved into packaging with a window so consumers could see if the mountains on the cans were blue.

Coors Light’s blue mountains are a simple visual cue derived from a complex scientific process perfected by a persistent nerd. And it’s become an innate part of the brand’s DNA. “It’s very hard to find a packaging innovation that hits true to the brand. There can be gimmicky stuff, but this one had staying power,” Ray Toms, packaging engineer, says. “That was the beauty of it.”

Today, Coors Light is all about providing moments of chill. It’s the beer for relaxing and recharging. But the blue mountains are never far from the heart of the brand, nor is the color-changing tech for which Small advocated so hard. Last month, the brand introduced Chill Polish, nail polish that changes from gray to blue when holding a cold beverage. Simply paint your nails, hold your pint glass, and see the blue results. This fashionable (and fun!) Chill Polish shows you when your brew is cold enough to drink at any holiday gathering.

Be sure to like Choice Brands on Facebook and follow us on Twitter and Instagram to keep up with new product releases. Feel free to message us for information on where to find your favorite brands. Find us at facebook. com/thechoicebrands, twitter.com/choicebrandsinc, and instagram.com/ choicebrands.

Serenity Care Providers

Who Are We, and What Do We Do?

SERENITY CARE PROVIDERS’ MISSION IS TO PROVIDE distinct quality, individualized, compassionate care that will enhance the lives of those we serve. Our VISION is that we will demonstrate our servant heart by compassionately meeting the need of people in our communities. We envision an organization where employees are respected, encouraged, valued, and inspired as we work together to understand, connect, and care for people during their most vulnerable time. Our commitment is Serenity Care Providers will be recognized as an honest, compassionate, and effective provider of home care services in Louisiana. We truly feel we are called to serve the people in our communities and want to meet the needs of those who need us the most.

Serenity Care Providers was started in 2013 by Robin Cox. It was important to Robin that Serenity Care Providers was an independent home care agency. By remaining independent, the care provided by Serenity could be tailored individually and be more cost effective for clients. Serenity Care Providers is not a franchise, we are independently owned and operated out of West Monroe, Louisiana. Serenity Care Providers employs an average of 85 caregivers and serves clients in Louisiana’s Region 8.

At Serenity Care Providers we make it possible for elderly, injured, or disabled individuals to experience independent living in the comfort of their own homes. Our non-medical in-home care providers offer a range of services designed to help our clients manage the challenges of day-to-day tasks and enjoy the quality of life they desire. Our carefully selected team members are committed to the safety, convenience, and wellbeing of our clients.

On January 31, 2022, Serenity Care Providers received the 2022 Best of Home Care –Top 100 Leader in Experience Award from Home Care Pulse, the leading firm in experience management for home care. The Top 100 Leader in Experience Award is the highest recognition awarded by Home Care Pulse and is only awarded to 100 home care businesses in North America.

This accomplishment demonstrates Serenity Care Providers’ long-term dedication to excellent care and quality improvement. To qualify for this award, 10% of Serenity Care Providers’ clients and caregivers were interviewed each month by Home Care Pulse. Over a 12-month period, Serenity Care Providers received high client and caregiver satisfaction ratings in areas such as caregiver training, compassion of caregivers, communication, scheduling, client/ caregiver compatibility, and more. Using feedback from clients and employees, as well as quality benchmarks from Home Care Pulse, the Serenity Care Providers management team set goals to reach the highest level of Experience possible. With over 2000 home care providers vying for a spot in the top 100, Serenity Care Providers is extremely honored to have placed #73 in North America!

At Serenity Care Providers, we understand the anxieties families face when considering care assistance. It can be difficult to trust someone with your most valuable treasure - your loved one. We want you to have peace of mind and security knowing that you CAN trust us to bring professionalism and honesty to our services. Whether you plan to make a long-term or temporary care arrangement, Serenity Care Providers is a home care provider you can depend on to work towards a solution. If you have questions, please do not hesitate to contact us. We are here to help!

We’re available in the office Monday - Thursday, 8:30am – 4:30pm, and on Friday until 1:00pm. We do have someone on-call 24 hours daily. Call us and schedule your FREE consultation (318.600.3453) Or you can find more information on our website – www.serenitycareproviders.com

Louisiana Orchard Realty

An Exclusive Look at Your Perfect Paradise Home

LOUISIANA ORCHARD IS PROUD TO OFFER AN EXCLUSIVE estate home in Squire Creek Country Club subdivision with 7,086 heated square feet and 10,332 under roof. This distinctive home has numerous custom features demonstrating the thought and planning involved in the design and construction of the house and grounds. Every ceiling in all the rooms are 10 feet tall and have a unique architectural design. Walking into open 20-foot ceiling great room you feel the grandeur of this home featuring a curved staircase and surround sound system. Beautiful Red Oak hardwood flooring throughout the downstairs gives this home a refined look. There is a separate living room and dining room with a butler’s pantry. A cozy sitting area with dining table is included in the well equipped spacious kitchen featuring a built in refrigerator, warming tray and large walk in pantry. Among the many, many features are five bedrooms each with a full bath and walk in closets. There are two half baths as well as a mother-in-law suite with area for a kitchen. The spacious primary bedroom suite includes a bath with an immersion shower, whirlpool bath, his and her dressing areas and large walk-in closets. Also, there is a private patio with a peaceful flowing fountain. The home office is also located in the suite area. Three gas burning fire places inside and one wood burning on the outside patio warm up the crisp night air. The game room is appointed with a pool table, sink and mini-fridge. The media room is surround sound equipped for your own private theater experience. A workout room is located on the first floor for convenient early morning workouts. There is a wet bar room with ice maker, refrigerator, wine cooler and non-refrigerated 320 bottle wine cellar perfect for serving your guests. There is a secret “man cave” located on the third level. The in-house music system pipes throughout most of the house. An intercom system throughout aids in keeping everyone in touch. The monitored exterior and interior alarm system includes fire and carbon monoxide monitoring for your safety and peace of mind. The home features a central vacuum system and six high efficiency filtration HVAC systems for any allergy sufferers. Storage space in abundant throughout this home. Under the home is a concrete floored storage area with humidifiers and a safe room. A spacious three car garage / workshop and covered port cochere complete the estate. The beautifully landscaped back yard sculpts a private enclave from the natural terrain. Along with the outdoor fireplace it is a great environment for entertaining.

This stately home is a short golf cart ride away from the Squire Creek 18-hole Fazio Golf Course and Clubhouse. The Squire Creek Infinity Pool is of a unique design, and features a “vanishing edge,” giving the appearance of an endless sea. It’s perfectly beautiful, perfectly relaxing. Waterside Café, which has outdoor poolside eating areas, offers families a relaxing day at the pool without the hassle of leaving for refreshments or meals. The Squire Creek tennis facility has six lighted courts - 4 Hydro Courts and 2 Hard Courts (w 10 & under lines). The Hydro Court system is the most advanced clay court watering system available. Hydro courts are always in perfect playing condition. They are a lush green all the time, whether hot or cold, rain or shine. The Golf Houses have thirty-two luxury bedrooms available grouped into eight residences. Each residence has a master suite with a king bed and three bedrooms with queen beds. This setting gives this unique home everything you need for a “paradise.”

Pam Jones, broker of Louisiana Orchard Realty opened this new brokerage in 2020. She has 10 years of experience in the real estate business in Lincoln, Claiborne, Jackson, Bienville, Union and Ouachita parishes. After working 32 years in the Lincoln Parish Assessor’s office, the last 12 years as the Assessor, she has continued her love for the people of Lincoln Parish and real estate through her business. Louisiana Orchard Realty is dedicated to helping Lincoln Parish and the surrounding areas grow through their real estate needs. Whether you are purchasing your first home, upgrading, investing, buying land for building, developing or recreation, Pam and her agents can help make your experience stress-free with knowledge through the process. Pam is one of the top 10 realtors in Northeast Louisiana for 2022 in volume sales.

This unique exclusive estate is ready for you to make this your perfect paradise home! Call for a viewing today!

The ULTRA Lifestyle

Live Healthy and Active with More Low-Carb Choices

MICHELOB ULTRA™ APPEALS TO A WIDE AUDIENCE of beer drinkers that are interested in a superior tasting light beer that also promotes a healthy, active, social lifestyle. In an era when many beer drinkers are looking for the newest, hoppiest or most local brew, it is surprising that a light beer that has been around for nearly 15 years has emerged as one of the fastest growing brands in the business.

The Michelob family has been around a long time, has brought us many great-iconic beers such as, Michelob Lager, Michelob Light and Michelob Amber Bock. In 2002, they introduced Michelob ULTRA and it has actually proven to be the fastest growing brand in the business as Michelob Ultra remains the largest share gainer in the US, now for eight consecutive quarters.

Appealing to active people of all ages, the Michelob ULTRA™ family promotes the “ULTRA™ lifestyle,” Michelob ULTRA supports an active, social lifestyle and is proud to be a sponsor of athletic events across the country, ranging from running and cycling competitions to golf tournaments.

NATIONALLY SPONSORED PARTNERSHIPS:

• Ultra Fit Fest • Rock N Roll Marathon Series • Trirock Triathlon Series • Official Beer sponsor of the PGA, LPGA, Champions Tour, Web. com Tour

In addition to national partnerships, along with Michelob Ultra, Marsala Beverage partners with local charities/non profits to sponsor many Running Events, Golf Tournaments and Tennis Tournaments. Partnering with these particular events, allows Michelob Ultra to be shared among adults while enjoying the Ultra Lifestyle.

It’s positioning – call it inspirational for the aspirational -- reflects a clear understanding that people today, especially the younger, more affluent people that represent the brand’s target audience, are inspired to live an all-together healthier lifestyle. Not dieting or eating less fattening food, but pursuing healthier choices in all aspects of life.

Since Michelob ULTRA™ was introduced in 2002, its high end American-style has appealed to the masses. People who are interested in a low carb lifestyle finally had an option to choose from when it came to beer. Its subtle fruit and citrus aromas compliment this light-bodied beer’s smooth and refreshing taste. One year after its introduction, Michelob ULTRA™ became the fastest-growing new brand in the industry and was a phenomenal hit among adult fitness enthusiasts, adult consumers living an active lifestyle, and those looking for a great-tasting beer with lower carbohydrates and fewer calories.

The original Michelob ULTRA™ has 4.2% alcohol by volume, 95 calories and only 2.6 grams of carbs per serving, making it one of the lowest carb beer choices on the market. But Michelob ULTRA™ isn’t the only choice when it comes to low carb brew. The ULTR family offers many choices for a wide variety of taste.

• Michelob ULTRA™ Amber is a beer that is full in flavor and rich in color with great amber taste and 3.7g of carbs, 114 calories and 5% alcohol by volume.

• Michelob ULTRA™ Lime Cactus boasts a refreshing lime taste, perfect for summer days. With 4% alcohol by volume, 95 calories, and only 5.5 grams of carbs per serving it makes a great choice for healthy beer drinkers.

• Made with organic grains from the country’s finest fields, Michelob ULTRA™ Pure Gold is a light lager with a superior, golden taste. With only 2.5 carbs and 85 calories, Pure Gold is triple filtered and brewed free of artificial colors and flavors.

Please find us at www.marsalabeverage.com or follow us on social media: Facebook: Marsala Beverage Twitter: @marsalabeverage1 Instagram: @marsalabeverage

BUILD HER SELF-ESTEEM

BEFORE THE WORLD TEARS IT DOWN

Growing up with a beautiful mother is complicated. When I was a little girl, people often commented on her looks, and I felt proud when they did. Growing up in the Midwest, I was proud of my mother for many reasons. She was from the South, which made her different in the best of ways. She was a steel magnolia. My friends, teachers, and extended family often praised her beauty.

At age 9, I remember adding to my prayer list this request: “Please let me grow up to look like my mother.” The focus on her beauty instilled in me the importance of looks. I realized in my teenage years that her intelligence—she had and has a great business mind—didn’t receive equal acknowledgment. She achieved great success in residential and commercial real estate. And yet, the comments from those around me were mainly about her looks. Not shockingly, given her emotional intelligence, my mother began to unravel my unrealistic expectations of beauty when I was a young child. One summer day, I was playing with my dolls—Barbie and Ken were in a heated discussion—when my mom walked in and said: “You know that no one looks like Barbie in real life, right? If Barbie were real, she wouldn’t be able to walk because of how she is made.” My 8-yearold mind completely disregarded her comment. My mother could tell

I didn’t believe her; she looked at me with her big brown eyes and a somewhat sad smile. In middle school, I went through a phase in which my pink glasses— accentuated by a plastic butterfly on the lens—consumed half my face.

My hair was frizzy, my skin was starting to break out, and I had braces.

One day after school, I walked up to my mother, who was rinsing her coffee cup at the kitchen sink. I stared at her long brown hair, perfect cheekbones, and magazine-worthy mouth. And then I got mad. Angrily,

I said: “Mother, you don’t understand what it’s like to walk around LIKE

THIS. You’ve always looked like THAT.”

Mother turned off the faucet and put her coffee in the sink. She paused and said, “First of all, no, I haven’t. I was 13 once, too. Second, beauty is so fleeting. It’s not what matters—at all. Do you know what

I would give to be able to write like you do?” She continued, “Or how you make friends so easily. Or how eager you are to direct a school play or read scripture in front of the entire congregation. You are my smart cookie. And yes, you will outgrow this phase and have your own beauty.

But I’m not interested in that—I can’t wait to see what you will do with your brain.”

article by Laura W. Clark

It was a lot to absorb, but she diffused my anger. I started to understand that no matter what other people prioritize or what the media says is beautiful, none of that is relevant. I still struggle, but my journey would have been more difficult without my mother’s influence.

For anyone who impacts a girl’s life, share my mother’s message and add a few more tactics: – Explain photoshop. One of my favorite quotes is from supermodel Cindy Crawford: “I wish I could wake up and look like Cindy Crawford.” – Try not to talk about yourself as “bad” or “good,” depending on what you eat. For example, “I was so bad today. I had TWO cookies.” – Avoid asking your daughter—or anyone else in her presence—if certain clothes make you look “fat.” She will ask herself the same question when she gets dressed for school. – Highlight her abilities, whether it’s writing, drawing, singing, playing ball, or being kind to her brother. It’s okay to tell her she is beautiful, but praise her skills more often. – Focus on her efforts more than the outcome of her performance. I remember scoring poorly on an Algebra test, and my mother said: “You studied for hours. That showed so much determination.” Less focus on my failure made me more resilient, which was beyond beneficial later in my life. – Do not talk disparagingly about other women, especially regarding their looks. – Remember, she is strong and doesn’t need to be rescued. It’s tempting to remove obstacles in her life, but doing so will send the message that she can’t help herself. – Sit with her and examine what you see on Instagram. Ask her what she thinks. Help her dissect common media messages.

Building a child’s self-esteem isn’t easy, especially when we carry our own insecurities. But, if we understand what she is facing in our filtered world, a few encouraging words will help her build lasting confidence. Let her make her own mistakes, within reason. When she asks you if a plastic butterfly will look cute on her glasses, tell her the truth.

Laura Woodard is the owner of Vivian’s Voice, a communications company that mentors professional women on how to communicate in the workplace, such as avoiding apologetic talk.

Laura W. Clark, owner of Vivian’s Voice, LLC, a communications consulting company, can be reached at findyours@viviansvoice.com

The Art of Beauty

MEKA BENNETT TALKS WITH BAYOULIFE ABOUT BEING MOTIVATED BY HER FAMILY TO ATTEND BEAUTY SCHOOL, AND HOW SHE WENT FROM WORKING AT A MALL SALON TO WORKING WITH CELEBRITY CLIENTS.

ARTICLE BY STARLA GATSON PHOTOGRAPHY BY KELLY MOORE CLARK

When Meka Bennett was young, she sat on the floor in the bathroom doorway, watching her mother get ready for a bartending shift at an exclusive restaurant in downtown Houston. The little girl eyed her mom carefully as she brushed eyeshadow over her lids, swooped mascara onto her lashes, and swiped red lipstick across her lips, counting the minutes until she was gone and her makeup collection and closet were hers to raid.

Moments like this regularly occurred throughout Bennett’s childhood — “I’ve worn probably every outfit in my mama’s closet while she was at work, and she had no idea!” she jokes — and sparked her love of all things beauty- and fashion-related. She says, “A lot of my inspiration came from my mom and aunts. The weekends were our beauty time. We went to the salon on Saturday to get ready for church on Sunday. We couldn’t mess up our hair. We had to sit on the couch and not move when we got dressed so we wouldn’t get dirty. I knew looking good was important; that was instilled in me growing up.”

That lesson followed Bennett to adulthood. The Louisiana-born, Texasraised Shreveport resident admits she often spent up to three hours getting ready for her four-hour shift waitressing at Red Lobster, saying, “It was like putting on a show for customers.”

The time and effort were worth it, though; Red Lobster guests loved her hair and makeup looks as much as she loved creating them. But as much as she loved impressing the tables in her section at the seafood restaurant chain’s Atlanta location, Bennett knew she couldn’t stay there forever. She began considering her next steps when her mother made a comment that changed her world.

“She said, ‘Meka, you spend so much time in the mirror. Too bad you don’t get paid for it,’” Bennett recalls. “And that’s when the lightbulb went off.”

It hadn’t dawned on her until then that people would pay money for hair and makeup services. What would it look like to get paid to do the things she already spent so much time doing, the then-single mother of two wondered?

Motivated by her mother’s words and the compliments she often received on her appearance, Bennett enrolled at Fayette Beauty Academy in Fayetteville, Georgia, to try turning her hobby into a profession. Once she started classes, it clicked: this is what she was meant to do.

Bennett was determined to start her career as quickly as possible, so she breezed through the program quickly, taking on every extra credit opportunity available to finish early.

“That was the most amazing feeling I ever had,” she says of finishing cosmetology school, “because I felt like I had accomplished something huge.”

Between working at a salon in the mall and creating makeup looks for herself, the newly-licensed beautician had created a name for herself locally. Things were going well, yet deep down, Bennett felt sure she was destined for more.

“I felt God tell me, ‘If you want bigger and better, you have to move because you have to challenge yourself; you have to step out on faith,’” she says. “And then I was like, where am I going to move? I’m in Atlanta; it’s popping, busy, and great.”

Deciding where to go turned out to be easier than Bennett thought it would be. She sat her boys at the table, unfolded a map, and instructed them to close their eyes and point to a location while she did the same. When she opened her eyes, the choice was clear, she says, “We all pointed at the same place, and it was California.”

“I FEEL LIKE THERE NEEDS TO BE MORE ARTISTS DRIVEN BY THEIR PASSION AND WHAT’S IN THEIR HEART AND THE TALENT THEY HAVE, NOT BY MONEY OR BEING AN OPPORTUNIST. I BELIEVE THAT WHEN YOU DO WHAT YOU’RE GOOD AT, THE MONEY AND OPPORTUNITY ARE GOING TO COME.”

Bennett didn’t know anyone in the Golden State, nor had she ever been there to visit. Despite this and her concerned family members urging her to reconsider, she bought one-way tickets to California for her sons and her.

One by one, doors opened for Bennett in California. She found a job at a salon near her home. A client, moved by her story, decided to give Bennett her car. While on a routine trip to MAC

Cosmetics to replenish her makeup supply, Bennett was recruited to work as a freelancer for the company. These instances proved the stirring in her soul she’d felt in Atlanta was spot-on; there was indeed more for her.

“I was so fulfilled,” Bennett gushes. “I was in my element. I had hair clients coming to the MAC counter to get makeup and makeup clients coming to the salon to get hair. Next thing you know, I was busy. I truly enjoyed it.” MAC Cosmetics was impressed with the work the booked and busy artist was doing for the company.

So much so that they sent her on her first celebrity gig, an assignment with the pop group Danity Kane. That job,

Bennett says, was the launching pad for her career. Now, at the time of this article’s writing, Bennett has been in business for 22 years. During this time, she has done makeup and hair for celebrities, private clients, and on photo sets, including about nine years’ worth of fashion shoots for BayouLife.

She stays busy and is always on the move, traveling all over the world to work. Surprisingly, she says most of her opportunities come from word-of-mouth referrals. “I don’t even own business cards, and I don’t have a website,” she says. However, what she does have is a passion for her work and a desire to serve everyone she encounters well. “I have a mentality of treating people the way I want to be treated or the way I’d want my grandma or mom to be treated,” she explains. “That’s what gives me joy: being able to be of service to a stranger and [have] them leave my presence feeling like they had a great experience. Whether you’re well-known and famous or a stayat-home mom, you’re going to get the same treatment. That’s really important to me.” Part of that treatment is making sure the client loves the look at the end of the process, Bennett says. The reveal — turning them to the mirror to see what she has done — is her favorite part of the process. “I was in Arkansas for a wedding, and when I gave the bride the mirror, she looked at herself, teared up, and said, ‘Oh, my God; I’m flawless!’” she says, recalling one of her more recent gigs. “Those are my favorite words. That’s when I realize my job is done. I can go home and sleep peacefully with a smile on my face.”

For Bennett, the joy of this moment doesn’t come from knowing she changed someone’s appearance. A stellar smokey eye doesn’t indicate that she has done her job well; it’s playing a role in changing someone’s perception of themselves and boosting their confidence. That’s what Bennett loves doing, she says. “I an honestly say I look forward to it every day,” she admits. “I look forward to meeting all these new people and leaving a lasting impression with my art.” She listens, she explains, to what the client is saying and pays attention to how they portray themselves. That’s what helps her execute the customers’ vision, build relationships, and hold an impressively lengthy streak of satisfied clients.

Learning how to positively impact anyone who sits in her chair is just one lesson Bennett has picked up during her career, and it’s probably one she’ll share in the next phase of her professional life as she focuses more on educating other artists. Though she already teaches classes, Bennett says she sees more instruction in her future and hopes to inspire others in her industry to love their craft as much as she does.

“I feel like there needs to be more artists driven by their passion and what’s in their heart and the talent they have, not by money or being an opportunist,” she says. “I believe that when you do what you’re good at, the money and opportunity are going to come.”

The last phrase isn’t just something she believes; it’s a truth she has experienced, and her story is proof. That’s why she’s eager to share it with others.

“I want to inspire people to do what they love so [they’ll] never work a day in their life,” she says. “Everything I’m saying is true, and I live it.”

Step 1 - Moisturize the skin with your favorite hydrating product. It plumps the skin and remove any dryness. Let it sit for a few minutes to allow absorption. Once that’s complete, then proceed with your favorite makeup primer and allow that to set for about a minute before you apply foundation. This will help your foundation last all day.

Step 4 - Contour the face with your favorite bronzer or deeper concealer color. Apply the color along the hollows of your cheekbones, along the jaw line, and on the forehead at the hairline. Use a big fluffy brush or a blending sponge to blend out the product until there are no visible lines. Set with a translucent powder, then apply a blush of your choice. Step 2 - Apply either concealer or primer to the eyelid and blend it evenly either with a sponge or your fingers until even and smooth.

Step 5 - Apply mascara to your lashes to prep them for a pair of false lashes. Take the lash and apply a small amount of adhesive to the rim and let it dry for a few seconds. This will allow the adhesive to become tacky and the lash will go on easier. Place the lash on top of the lash line and press down slightly either with your fingers or tweezers.

Makeup Tips with Meka

ON THE SET OF JANUARY’S FASHION SHOOT, WE SAT DOWN WITH MEKA TO GET SOME OF HER BEST MAKEUP TIPS FOR A FLAWLESS LOOK.

Step 3 - Use a fluffy blending brush and apply a medium/neutral brown eyeshadow to the crease of the eye using small circular motions. This not only apply the color, but blends it out at the same time. Follow that with the color of your choice on your eyelid and brow bone to complete the eye look.

Step 6 - Choose a lip liner to line your lips and slightly blend out the line. Apply your favor lip color to your lips and blend around the edges so the lipstick and lip liner mesh. I like to add a lighter color to the center of the lips for the perfect ombré effect. Top with lip gloss if you prefer.