With the liberalization of Indian economic policies and the increase in expendable income of the urban population of India, there is tremendous growth in the organized retail sector since the turn of the century. The change in consumer... more
With the liberalization of Indian economic policies and the increase in expendable income of the urban population of India, there is tremendous growth in the organized retail sector since the turn of the century. The change in consumer buying behaviour, increase in purchasing power and exposure to organized retail formats has redefined the consumption pattern. As a result, retail projects have been mushrooming across even tier-II cities like Ahmedabad, Lucknow, Ludhiana, Nashik, Jaipur, Patna etc. Patna has been a wholesale trading centre long before independence. A large portion of wholesale trading activity is located in the old eastern part of Patna city. Like all Indian cites, retail trading is the means of livelihood to a large section of inhabitants of Patna Urban Area. In the recent years
there has been a spurt in retail activities which is evident from mushrooming of large branded showrooms, large departmental store, hyper marts and shopping malls. The present research will determine the future commercial potential of locations in Patna Urban Area (PUA), based on the “Level of Urbanization” & “Image Perception of the citizens. It will benefit prospective retailers, business managers and market analysts, as well as urban planners who try to identify the potential commercial nodes within the Patna urban area.
there has been a spurt in retail activities which is evident from mushrooming of large branded showrooms, large departmental store, hyper marts and shopping malls. The present research will determine the future commercial potential of locations in Patna Urban Area (PUA), based on the “Level of Urbanization” & “Image Perception of the citizens. It will benefit prospective retailers, business managers and market analysts, as well as urban planners who try to identify the potential commercial nodes within the Patna urban area.