Brand positioning strategy

Learn how to use the essential strategic tool of brand mapping to unlock insights into your competitors. Discover threats and leverage opportunities.

Wondering how you can build a winning brand positioning strategy? In this guide, you'll find everything you need when it comes to positioning your brand correctly.

What is brand positioning? Setting your business apart from your competitors, building preference for you among your target audience. Here's how to do it!

Wondering what should be included in a brand strategy?

Our new article on Brand Anatomy is designed to help you examine your brand both inside and out. #professionalservices #positioning #strategy #branding

Do you need a brand positioning statement? What about a brand positioning strategy? Let’s discuss.

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Brand Positioning- In searching for a specific positioning for your brand, you should consider the following possible sources: Attribute positioning; benefit positioning; Use/Application positioning; User positioning; Competitor positioning; Category positioning; Quality/Price positioning and Triple Benefit positioning

We provide a step by step process and examples of brand positioning statements to show how to use consumer benefits to differentiate your brand and separate it from competitors.