A must read for all creatives who suffer that usual struggle with the initial part of the creative process: Brainstorming. Also for people interested to know how ideas are generated and how human mind responds to creativity challanges.
The document discusses various tools and techniques for managing creative thinking skills and overcoming conceptual blocks to creativity. It describes attribute listing, brainstorming, visioning, the Kipling method, problem statements, and challenge methods as tools for defining problems, creating new ideas, and developing a creative climate. It also discusses types of conceptual blocks like constancy, compression, and complacency that can limit creative thinking.
Brainstorming is a group creativity technique developed in the 1930s to generate many ideas for solving a problem. It involves focusing on quantity over quality of ideas, withholding criticism, and welcoming unusual ideas. There are different techniques for brainstorming including nominal group, group passing, team idea mapping, electronic, and directed approaches. Brainstorming can increase creativity and encourage collaboration, but disadvantages include potential clashes and lack of understanding of the process.
Creativity is the ability to imagine or invent something new and to use imagination to transcend traditional ideas. The document discusses tools for creative thinking like the Six Thinking Hats method, paradigms, and mind mapping. It asserts that creativity is a skill that can be learned and emphasizes that creative thinking allows for easier problem solving and a more interesting world.
The document discusses creative thinking and the elements needed to generate ideas. It defines creativity as imagining or inventing something new. Creative thinking is a skill that can be learned, not a talent, and it improves teamwork and productivity. Brainstorming is presented as a technique for generating ideas by gathering a list spontaneously from group members. The 5 Whys technique is also described as a method to determine the root cause of problems by asking why 5 times. Finally, the document states that creativity requires passion, knowledge, and experience.
Creativity isn't just for artists, musicians, writers, and designers. We all have the ability to be excellent creative thinkers. - https://www.milestechnologies.com
Brainstorming is a group creativity technique where members spontaneously contribute ideas without judgement to solve a problem. It was popularized by Alex Osborn in 1953 and involves phases like defining the problem, gathering data, analyzing materials, generating alternatives, incubating ideas, synthesizing solutions, and judging results. Advantages include low cost, immediate application, democratic participation, and ease of understanding. Effective brainstorming requires a facilitator to guide discussion while encouraging quantity over quality and participation from all members.
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This document provides an excerpt from slides for a 2-3 day professional training on design thinking and innovation management. The slides cover the basics of design thinking, including its origins and nature, how it is portrayed in the media, and how it relates to strategic thinking. Design thinking is presented as a way to take an outside-in perspective focused on customer needs and experiences to drive value creation and innovation. The training is intended to help participants better understand design thinking and apply it to innovating without unrealistic expectations. The facilitator also provides strategy advisory and training on other topics beyond design thinking.
This document provides an overview of design thinking. It discusses how design thinking is an iterative process that involves empathizing with users, defining problems from the user's perspective, ideating solutions, prototyping ideas, and testing prototypes. Rather than taking problems at face value, design thinking challenges assumptions to reframe problems in a human-centered way. It encourages exploring unknown aspects of problems and generating alternative solutions. The document provides examples of how well-known problems could be viewed more broadly and solved innovatively using a design thinking approach focused on user needs rather than predefined solutions.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
Brainstorming Techniques For New Product Development Complete PowerPoint Deck...SlideTeam
The document discusses various brainstorming techniques that can be used for new product development. It begins with an overview of basic brainstorming principles like deferring judgment and encouraging wild ideas. It then covers specific techniques such as individual versus group brainstorming, structured versus unstructured approaches, brainwriting, mind mapping, reverse brainstorming and more. The document provides details on how to implement each technique and analyze the results, with the goal of generating many novel ideas for new products.
Brainstorming is a technique used to generate many creative solutions to a problem by focusing on the problem and coming up with radical solutions without criticism. Ideas should be as broad and unusual as possible and developed quickly during brainstorming sessions. Effective brainstorming requires clearly defining the problem, keeping the session focused without criticism, and encouraging participants to build on each other's ideas to spark new solutions.
This document provides an overview of design thinking and its application in education. It discusses design thinking as both a process and a way of thinking. The document then outlines the typical stages of the design thinking process - discovery, ideation, iteration, and evolution. It provides examples of how design thinking has been implemented at MICDS, such as in curriculum development projects. The challenges students may face with design thinking are also examined, including patience with the process and not rushing to solutions. Overall, the document promotes design thinking as a valuable framework for problem-solving and innovation in education.
Giovanni Corazza suggests ways to think more creatively like Elon Musk by going "out of the box". This involves taking risks, thinking differently than others by expanding one's mind beyond known information, combining ideas from different disciplines, and noticing opportunities through serendipity. Creative thinking also values long thinking to extract principles from ideas and evaluate new ideas for their potential value.
This creative thinking workshop covered various topics to stimulate creative thinking such as designing a new letter for the alphabet, overcoming resistance to change, developing mind maps and brainstorming techniques. Participants were encouraged to practice associational thinking daily and given challenges such as writing a six word story and coming up with marketing ideas with zero budget. The workshop emphasized that creativity is a skill that can be learned and improved with practice.
Design thinking is a method for solving complex problems and creating new ideas that combines multidisciplinary teams, a creative space, and an iterative approach. It involves empathizing with users to understand their needs, defining the problem, ideating potential solutions, prototyping ideas, and validating solutions with users. The process is iterative, with learnings applied between each stage to develop innovative and user-centered solutions.
Creative Thinking & Critical Problem SolvingBilalSBS
This presentation on "Creative Thinking & Critical Problem Solving" was delivered to middle level managers and ideal for students to differentiate between Creative Thinking & Critical Problem Solving.
Creative thinking and problem solving require challenging assumptions and looking at problems from new perspectives. Some tools for creative thinking include random input, where ideas are generated from random words, and SCAMPER, which involves substituting, combining, adapting, modifying, finding new purposes, eliminating, or reversing elements of a problem. Brainstorming is a technique where a group generates many ideas without criticism to solve a problem, with the goal of quantity over quality. Effective brainstorming requires clearly defining the challenge and using criteria to evaluate ideas after the session. These creative thinking tools can help generate new solutions to issues like employee lateness or low satisfaction.
Graphic/advance organizers are visual tools that help organize information to facilitate learning. They appeal to multiple learning styles and can provoke more interest than text alone. Research shows that graphic organizers are effective when used appropriately at different stages of instruction across subject areas. Key factors in their effectiveness include grade level, instructional context, ease of use, and point of implementation in the learning process. When used correctly, graphic organizers provide benefits to both students and teachers in organizing and assessing understanding of concepts.
The document discusses brainstorming techniques for generating new business ideas. It defines brainstorming as a method where teams provide a wide range of ideas relating to a problem or to generate new ideas. Some key aspects of brainstorming covered include that there should be no criticism of ideas, ideas should build on each other, large quantities of ideas are encouraged, and wild or unusual ideas are welcomed. The document also outlines benefits of brainstorming such as changing mindsets, efficiently generating ideas, and motivating teams. Steps in running a brainstorming session are explained as explaining the topic, setting a time limit, encouraging ideas, recording ideas, and clarifying ideas.
Brainstorming is a process for generating new ideas in a group setting. There are traditional and advanced forms of brainstorming. Traditional brainstorming involves a group generating ideas without judgment. Advanced brainstorming uses specialized creative thinking techniques to increase the number and diversity of ideas. These techniques include random words, pictures, websites, role playing, and challenging assumptions to prompt new perspectives. The benefits of brainstorming include developing new opportunities and solutions, while the risks can be overcome with proper facilitation and techniques.
Brainstorming is a technique where a group or individual gathers ideas spontaneously to find a conclusion for a specific problem. There are two types: individual brainstorming where one person brainstorms alone, and group brainstorming where developing ideas in depth with others. Effective group brainstorming requires having a clear objective, recording all ideas without criticism or interruptions. Brainstorming encourages creative thinking and participation but works best with a focused group and facilitator.
This document discusses graphic organizers, which are visual displays that show relationships between facts, terms, and ideas. Graphic organizers include concept maps, webs, and mind maps. They help students in various ways such as structuring writing, classifying ideas, and increasing reading comprehension. Graphic organizers can be used for all grade levels and are effective for both students and adult learners as they allow connections to be seen visually. They are useful for teaching concepts like cause and effect. While they enhance learning, graphic organizers can also be time consuming to create and update.
This document provides techniques for effective brainstorming. It discusses setting the right environment by focusing on relationships and possibilities before action plans. Various brainstorming methods are presented, including programmed vs lateral thinking, SCAMPER, random input, reversal, and provocation. A simple 3-hour brainstorming approach is outlined involving defining problems, generating concepts, and filtering the most promising ideas. Resources for further learning on brainstorming techniques are also provided.
This document provides an introduction to and overview of brainstorming techniques. It discusses individual and group brainstorming and outlines the steps to conduct an effective group brainstorming session. It also describes additional brainstorming methods like reverse brainstorming and random input that can help generate more creative ideas. The goal of brainstorming is to come up with many radical and creative solutions to problems by suspending judgment and encouraging divergent thinking.
The document discusses various tools and techniques for managing creative thinking skills and overcoming conceptual blocks to creativity. It describes attribute listing, brainstorming, visioning, the Kipling method, problem statements, and challenge methods as tools for defining problems, creating new ideas, and developing a creative climate. It also discusses types of conceptual blocks like constancy, compression, and complacency that can limit creative thinking.
This document discusses tools and techniques for managing creativity and innovation. It covers:
1) Conceptual blocks that can stifle creativity like rigid thinking patterns and complacency.
2) Three components of creativity: expertise, motivation, and creative thinking skills.
3) Paradoxical traits of creative groups like beginner's mind and experience.
4) Tools for defining problems creatively like the Kipling Method and challenging assumptions.
This document provides an overview of a creative thinking course, including instructions, objectives, pre-course review questions, and course content. The course covers key topics like the different types of thinking (natural, logical, mathematical, creative), methods for developing creative thinking like the DOIT method and 6 Hats method, elements of creative thinking like lateral thinking and creative attitude, and the stages of the creative process (preparation, incubation, illumination, insight, verification). The goal is to teach participants methods for strengthening their creative thinking skills.
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This document discusses various techniques for effective brainstorming. It begins by explaining traditional brainstorming where a group generates ideas without criticism. It then describes several advanced techniques like speed storming, brain writing, and reverse brainstorming. These techniques are said to produce more original ideas more efficiently than traditional methods. The document also lists benefits of brainstorming for both individuals and groups, as well as potential risks if not done properly. Overall, it provides an overview of brainstorming and several structured methods to enhance the process.
This document discusses various techniques for effective brainstorming. It begins by explaining traditional brainstorming where a group generates ideas without criticism. It then describes two advanced techniques: speed storming, where individuals build on each other's ideas over multiple rounds to generate more ideas in less time; and brain writing, where individuals privately generate ideas to avoid influence and produce a wider range of concepts. The document provides details on how to implement these and other techniques like figuring storming, online brainstorming, and round robin brainstorming to make brainstorming more productive.
This is a term paper for psychology 101 course offered to our batch, it covers the basics about lateral thinking in a very simple way and has some examples about the same.
The document discusses brainstorming techniques. It defines brainstorming as a group process for generating ideas around a problem by encouraging unrestrained contributions without self-censorship. The document outlines Alex Osborn's four rules for effective brainstorming: defer judgment, reach for quantity, welcome unusual ideas, and build on existing ideas. It also discusses seven steps for structured brainstorming including identifying objectives, setting time limits, capturing all ideas, avoiding groupthink, getting specific on strong ideas, and sharing results. The goal of brainstorming is to spark creativity and new perspectives to solve problems.
This manual is designed to help users capture inspiration from an innovation workshop. It includes sections on common language, behaviors that support innovation and creativity, identifying issues, generating insights and ideas, and creating an action plan. The document provides principles, tips and exercises to stimulate innovative thinking and collaboration.
This document discusses creative and critical thinking skills. It defines creative thinking as applying imagination to learning tasks, noting it involves risk-taking and allowing for mistakes. Critical thinking is defined as reasonable, reflective thinking aimed at deciding what to believe. The document provides strategies for developing both skills, such as brainstorming, questioning assumptions, and considering multiple perspectives. It emphasizes that combining creative and critical thinking enriches the learning process.
This is a presentation of Cyriel Kortleven (www.cyrielkortleven.com) about thinking outside the box and exploring different skills to give your creativity a boost.
This document discusses brainstorming and creative thinking techniques. It defines brainstorming as a conference technique where a group generates ideas to solve a problem by freely sharing thoughts without judgment. Two types of brainstorming are described: traditional, where participants openly share ideas, and advanced, which builds on traditional techniques. Primary rules for brainstorming are outlined, such as no criticism of ideas. Benefits, steps to conduct a brainstorming session, and how creative thinking techniques work to stimulate original ideas are also summarized.
127. Useful of Brainstorming techniquesLAKSHMANAN S
Brainstorming is a group technique used to generate ideas for solving problems. It involves gathering ideas spontaneously from group members without initial criticism or judgement. Effective brainstorming techniques include various methods like brainwriting, slip writing, rapid ideation, and online or virtual brainstorming to promote participation. Proper facilitation and use of different techniques can help groups explore ideas from multiple perspectives and bring creative solutions.
Brainstorming: Thinking - Problem Solving StrategyIJERA Editor
Brainstorming is a popular tool that helps you generate creative answers to a problem. It is mainly useful when you want to break out of stale, established patterns of thinking, so that you can develop new ways of looking at things. The aforementioned also helps you overcome many of the concerns that can make collection problemsolving a sterile and substandard process. Though group brainstorming is often more effective at generating ideas than normal group problem-solving, study after study has revealed that when individuals brainstorm on their own, they come up with more ideas and often better quality ideas than groups of people who brainstorm together.
This document provides an overview and summary of the first class in a research and writing course. It introduces the instructor and assignments, includes a discussion on thinking about thinking, and outlines an in-class writing exercise. The instructor emphasizes developing good thinking habits through preparation, managing distractions, and overcoming frustration. Students are assigned reading for the next class along with a quiz.
This SlideShare presentation offers media and business professionals tips and tricks to get the most out their brainstorming sessions. Better brainstorming makes for better ideas, which makes for better events, publications and inventions.
‘‘Figma AI’’ is one of the sophisticated Artificial Intelligence based digital design and prototyping tools which has transformed the way of designers shape and share the user interfaces and experience. In essence, Figma AI is a set of advanced AI technologies aimed at improving design operations’ productivity, innovation, and accuracy. Here’s a detailed exploration of what Figma AI offers:Here’s a detailed exploration of what Figma AI offers:
**Intelligent Design Assistance:**
Another form of AI used in Figma is Real-Time Collaboration and Suggestions that go further by providing the designers with improvements as they design. It utilizes design, layout, and user flow analysis algorithms that involve machine learning to give well-structured recommendations based on the site’s design and layout as well as other designs in the current market. Moreover, this capability not only brings advantages in the aspect of time; it also benefits from the viewpoints of homogeneity and practicability across the projects.
**Automated Prototyping:**
It is also noteworthy that Figma AI can autonomously work on creating prototypes. Designers can provide the core functionalities and limitations of a system and the AI engine forms hypotheses of the prototypes which can be animated and include features like buttons and sliders. This minimize hours of work, and enable designers to work on polishing interaction and user experience aspects rather than having to create prototypes from the ground.
**Adaptive Design Systems:**
Figma AI helps in using the design systems that automatically adapt to various optimal graphic sizes and contexts of the devices. From the users’ statistics and reviews, it can propose slight modifications of the design elements that work best on different devices. This makes the deliveries user-friendly for all consumers irrespective of how they come across the product.
**Natural Language Interface:**
Another great special inclusion in Figma AI is the incorporation of NLI, which incorporates natural language to come with designers in a plain language. Designers can state or explain what they want to design, ask about some principles in the design or even more ask to create a certain asset in design, while Figma AI answers with a related design suggestion or completes a given task.
**Collaborative Design Insights:**
Being an AI tool meant to help the design teams coordinate, Figma AI provides an insight into collaborative design choices and users’ feedback. It detects areas of possible design discrepancies, proposes changes based on amass data, and facilitates the quick redesign at the same time avoiding inefficiency of the design.
**Ethical Design Considerations:**
Acknowledging the hereby discussed problem of ethical design practices, Figma AI employs algorithms that bring attention to certain biases or accessorial concerns emerging from design decisions.
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...Torry Harris
Evolution of iPaaS
Integration is crucial for digital transformation, and iPaaS simplifies IT workloads, providing a unified view of enterprise data and applications.
🔸 Early Days (2000s)
The rise of cloud computing and SaaS set the stage for iPaaS to address integration needs. Key milestones include:
➤ Early reliance on IBM WebSphere and Oracle middleware.
➤ Informatica Cloud launch in 2006.
➤ Boomi's AtomSphere introduction in 2008.
➤ Gartner's term "iPaaS" in 2011.
🔸 Cloud First Approach (2010-2020)
The shift to cloud-based applications accelerated iPaaS adoption. Developments include:
➤ Low-code/no-code iPaaS platforms like SnapLogic.
➤ Integration of on-premise, cloud, and SaaS applications.
➤ Enhanced capabilities such as API management and data governance.
➤ Emphasis on security and compliance with platforms like Jitterbit.
➤ Leveraging AI/ML technologies for integration tasks.
🔸 Challenges and Costs
MuleSoft's survey highlights costly integration failures. Key issues include:
➤ High labor costs for custom integrations.
➤ Complexities in mapping and managing data.
➤ Integration challenges in industries like airlines and healthcare.
➤ Increased costs due to lack of standardization and security breaches.
🔸 Future of iPaaS
iPaaS will continue to evolve with increased sophistication and adaptability. Future trends include:
➤ Wider adoption across industries.
➤ Hybrid integrations connecting diverse environments.
➤ AI and ML for automating tasks.
➤ IoT integrations for better decision-making.
➤ Event-driven architectures for real-time responses.
iPaaS is essential for addressing integration challenges and supporting business innovation, making strategic investment crucial for competitive resilience and growth.
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Muhammad Ali
Exploring SQLite and the Litestack suite of SQLite based tools for Ruby and Rails applications. Litestack offers a SQL database, a cache store, a job queue, a pubsub engine, full text search and performance metrics for your Ruby/Ruby-on-Rails apps
Utilizing pigged pipeline technology proves advantageous for the transfer of a diverse range of products. Addressing a significant challenge in Lube Oil Blending Plants, pigged manifolds seamlessly interconnect numerous source tanks with various destinations like filling and loading. This innovative approach enhances efficiency and resolves complexities associated with managing multiple product transfers within the blending facility.
WhatsApp Spy Online Trackers and Monitoring AppsHackersList
Learn about WhatsApp spy online trackers, parental monitoring tools, and ethical considerations in WhatsApp surveillance. Discover features, methods, and legal implications of monitoring WhatsApp activity.
The Role of IoT in Australian Mobile App Development - PDF GuideShiv Technolabs
Explore the transformative impact of IoT on Australian mobile app development with our comprehensive PDF guide. Discover key trends, innovative applications, and future prospects in the intersection of IoT and mobile technology.
Using LLM Agents with Llama 3, LangGraph and MilvusZilliz
RAG systems are talked about in detail, but usually stick to the basics. In this talk, Stephen will show you how to build an Agentic RAG System using Langchain and Milvus.
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxSynapseIndia
SynapseIndia offers top-tier RPA software for the manufacturing industry, designed to automate workflows, enhance precision, and boost productivity. Experience the benefits of advanced robotic process automation in your manufacturing operations.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Data Integration Basics: Merging & Joining DataSafe Software
Are you tired of dealing with data trapped in silos? Join our upcoming webinar to learn how to efficiently merge and join disparate datasets, transforming your data integration capabilities. This webinar is designed to empower you with the knowledge and skills needed to efficiently integrate data from various sources, allowing you to draw more value from your data.
With FME, merging and joining different types of data—whether it’s spreadsheets, databases, or spatial data—becomes a straightforward process. Our expert presenters will guide you through the essential techniques and best practices.
In this webinar, you will learn:
- Which transformers work best for your specific data types.
- How to merge attributes from multiple datasets into a single output.
- Techniques to automate these processes for greater efficiency.
Don’t miss out on this opportunity to enhance your data integration skills. By the end of this webinar, you’ll have the confidence to break down data silos and integrate your data seamlessly, boosting your productivity and the value of your data.
Vulnerability Management: A Comprehensive OverviewSteven Carlson
This talk will break down a modern approach to vulnerability management. The main focus is to find the root cause of software risk that may expose your organization to reputation damage. The presentation will be broken down into 3 main area, potential risk, occurrence, and exploitable risk. Each segment will help professionals understand why vulnerability management programs are so important.
2. Even the smartest people Think that their thoughts are like birds, Like eagles or larks. I thought so too. We were wrong. Our thoughts are like mice. We set them free, hoping they’ll fly, But instead they hide down in deep dark holes called Experience, Common Sense, Knowledge, Belief, Principles, Convention, Doubt, Fear, Complexes… These holes are warm and comfortable, We spent so much time digging them, doggedly, We call them Our Mind. I cannot teach your thoughts to fly. It is a task for your own talent. But at least I can lure them out of their habitual comfort, To a fickle and treacherous surface Called Creativity, And, maybe take them on a little walk, At first, on crutches...
3. How do we really Think? We tend to think by recognizing patterns. We react to these patterns based on past experience and extensions to that experience. Sometimes, though, we get stuck inside them. Within a particular pattern there may be no good solution to a particular sort of problem.
4. HOW THE BRAIN WORKS RIGHT LEFT Emotional Rhythm Spatial Awareness Gestalt (whole picture) Imagination Daydreaming Colour Dimension Rational Words Logic Numbers Sequence Linearity Analysis Lists For most people, one side will dominate, especially when under pressure, which will affect thinking
5. BLOCKS TO THINKING Fear of being wrong + Looking an idiot + Standing out/being different + Failure + Being found out Environment + Psychological; encouragement, permission to make mistakes + Comfort and open-mindedness + Physical environment
6. BLOCKS TO THINKING Habits/Traditions + Breaking them is difficult + Needs to be done consciously Specialisation Fear of Consequences Getting stuck in our thinking patterns
7. Thinking? There are 2 types of thinking programmed and lateral: Each type of approach has its strength. Logical , disciplined thinking is enormously effective in making products and services better. It can, however, only go so far before all practical improvements have been carried out. Lateral thinking can generate completely new concepts and ideas, and brilliant improvements to existing systems. In the wrong place, however, it can be sterile or unnecessarily disruptive.
8. Lateral Thinking? Recognizes that our brains are pattern recognition systems, and that they do not function like computers.. The benefit of good pattern recognition is that we can recognize objects and situations very quickly. Unfortunately, we get stuck in our patterns. We tend to think within them. Solutions we develop are based on previous solutions to similar problems. Normally it does not occur to us to use solutions belonging to other patterns. We use lateral thinking techniques to break out of this patterned way of thinking.
9. Lateral Thinking? Definition… Seeking to solve problems by unorthodox or apparently illogical methods. "A set of systematic techniques used for changing concepts and perceptions and generating new ones", "Exploring multiple possibilities and approaches instead of pursuing a single approach." (Edward de Bono, originator of the phrase)
10. Brainstorming Is…? Dictionary definitions of 'Brainstorm ' A sudden inspiration A bright idea A severe outburst of excitement, often as a result of a transitory disturbance of cerebral activity A sudden mental aberration Brainstorming is a lateral thinking process. It is designed to help you break out of your thinking patterns into new ways of looking at things. Brainstorming is a widely used creativity tool, and also the most misunderstood and misused!
11. Creative Thinking Some definitions… Creative Specific thought processes which improve the ability to be creative. Being in an optimal state of mind for generating new ideas. To think deliberately in ways that improve the likelihood of new thoughts occurring. To maximize the ability of the brain to think of new ideas. The ability to think of original, diverse and elaborate ideas. A series of mental actions which produce changes and developments of thought. The process of exploring multiple avenues of actions or thoughts. (Sometimes called divergent thinking because thought patterns and areas of belief are expanded.) vs. Convergent? Must start with divergent then end up with convergent
12. Creative Thinking Creativity is a thinking journey that has a logical way to reach ads that makes consumers buy products emotionally. Creativity is all about making associations! Being creative may just be a matter of setting aside the time needed to take a step back and allow yourself to ask yourself if there is a better way of doing something. Edward de Bono calls this a 'Creative Pause' . He suggests that this should be a short break of maybe only 30 seconds, but that this should be a habitual part of thinking. This needs self-discipline, as it is easy to forget.
13. Creative Thinking "Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.“ - Mary Lou Cook
14. Creative Thinking Creativity is not a gift you have to be born with. Most creative people learn how to be creative. They do it logically. They look at one perspective and think of another. They appreciate metaphors. They make cross-connections easily. They trigger their thinking one way and then apply it to the problem at hand. For example, creativity comes with: - seeing things differently, - seeing different things, - generating multiple options, - breaking the rules, - thinking and linking, - a high level of awareness, - knowing how you think, - playing 'what ifs,' and - trying something on for size.
15. Creative Thinking Principles Follow the ‘Path of Most Resistance’ & keep the ideas closely relevant within the ‘Closed World’ INVENT ADD REDUCE REPLACE KEEP AS IS EXTERNAL CLOSED WORLD Eg. Cheaper flat tire no nails use what already have.. u get one nail from each tire and work with it on the flat PATH OF USUAL PATH OF MORE RESISTENCE
16. When to use Brainstorming? When you have a defined task/problem and want to generate many, varied or unusual ideas/options/creative solutions You will need a Problem Owner who is responsible for the content, the ideas of the session a Facilitator to look after the process, how the group goes about generating the ideas flipcharts with sufficient paper, markers and masking tape to record the ideas
17. How To Brainstorm? Identifying the problem owner i.e the person who wants the ideas in the group and who will finally decide which ideas to take forward. Getting the problem owner to explain the task to the group and giving them background to the project. Facilitator explains and write up the rules of brainstorming for everyone to follow The problem owner gives a very brief background of the task and answers any factual questions the group my have. Define the problem you want solved clearly, and lay out any criteria to be met. Writing it down in one word or sentence on a flip chart to keep the session focused on the problem (planner)
18. How To Brainstorm? Conducting the brainstorming & jotting down the ideas on the flip chart Making sure all ideas are valid during brainstorm and writing down every single one. The facilitator records the ideas and polices the rules (and checks with the problem owner every 10-15 minutes that the session is going in the right direction) Stopping after problem owner feels enough ideas have been generated. Taking a break for 15 mins. whilst problem owner goes through ideas. Problem owner picking however many ideas he/she wants to carry forward into evaluation.
19. How To Brainstorm? Listing favorite ideas (planner) Getting the group to state 3 strengths and 3 weaknesses for each selected idea. Spending further time, brainstorming ideas to overcome the weaknesses if possible. Coming up with an Action plan with clearly defined task responsibilities and timing (planner & problem owner).
20. Some Useful Tips.. Ensure that no one criticizes or evaluates ideas during the session. Criticism introduces an element of risk for group members when putting forward an idea. This stifles creativity and cripples the free running nature of a good brainstorming session. Encourage an enthusiastic, uncritical attitude among members of the group. Try to get everyone to contribute and develop ideas, including the quietest members of the group
21. Some Useful Tips.. Let people have fun brainstorming. Encourage them to come up with as many ideas as possible, from solidly practical ones to wildly impractical ones. Welcome creativity. Ensure that no train of thought is followed for too long Encourage people to develop other people's ideas, or to use other ideas to create new ones Appoint one person to note down ideas that come out of the session. A good way of doing this is to use a flip chart. This should be studied and evaluated after the session. Where possible, participants in the brainstorming process should come from as wide a range of disciplines as possible. This brings a broad range of experience to the session and helps to make it more creative.
22. Some Useful Tips.. Very few ideas are pronounced (we don't say all we have.. if don't say ideas they'll never be realized).. So you must encourage everyone to speak and you must listen hard because ideas come in bunches! Encourage and ensure that all group members contribute ideas Where time is short (or there are many ideas on a particular issue all coming at once), ask the group to write their idea on a post-it note and place it on the flip chart
23. Rules Of Brainstorming D efer judgment/criticism of others ideas and of your own Look to generate many ideas- they should be as broad and odd as possible Look for wild and different ideas – freewheel, as fast as possible Build on others ideas All ideas are recorded and numbered
24. Rules Of Brainstorming Collect as many ideas as possible from all participants with no criticisms or judgments made while ideas are being generated . All ideas are welcome no matter how silly or far out they seem. Be creative. The more ideas the better because at this point you don't know what might work . Absolutely no discussion takes place during the brainstorming activity. Talking about the ideas will take place after brainstorming is complete . Do not criticize or judge. Don't even groan, frown, or laugh. All ideas are equally valid at this point . Do build on others' ideas . Do write all ideas on a flipchart or board so the whole group can easily see them . Set a time limit (i.e., 30 minutes) for the brainstorming.
25. Benefits of brainstorming.. Many idea fragments which will need to be evaluated at the end of the brainstorming session and developed further usually in a separate session Be prepared to lay aside a lot of them while all ideas have value, the value of 80% of the ideas generated in a typical session is that they stimulated the remaining 20%
26. What if ideas dry out?? If your ideas begin to dry up, you can 'seed' the session with any of the following tools
27. Creativity Tools A number of techniques fuse the strengths of the two different strands of creativity (programmed & lateral) They are designed to help you devise creative and imaginative solutions to problems, and help you to spot opportunities that you might otherwise miss. Many of the techniques to follow have been used by great thinkers to drive their creativity. Albert Einstein, for example, used his own informal variant of Provocation to trigger ideas that lead to the Theory of Relativity.
28. Creativity Tools Making creative leaps - Random Input Widening the search for solutions - Concept Fan Carrying out thought experiments - Provocation Note: Some may be considered 'overkill' when dealing with minor problems, but they provide excellent frameworks for solving difficult and serious ones.
29. Random Input Tool Helps you make creative leaps It is very useful when you need fresh ideas or new perspectives during problem solving. Random input is a technique for linking another thinking pattern into the one we are using. Along with this new pattern comes all the experience you have connected to it. Random input is an excellent way of getting new perspectives on a problem. It often leads to startling creative leaps. It provides an easy way of breaking out of restrictive thinking patterns. It helps you to link in whole ranges of new solutions that you would not otherwise associate with the problem.
30. Random Input Tool The best words to use are concrete nouns, which may come from areas in which you have some expertise. Nouns should not, however, come from the same field as the problem you are considering, as the whole idea of Random Input is to link in new thinking patterns, not to stay inside old ones. If you choose a good word, you will add a range of new ideas and concepts to your brainstorming. While some will be useless, hopefully you will gain some good new insights into your problem. If you persist, then at least one of these is likely to be a startling creative leap.
31. Random Input Tool To use Random Input, select a random noun from either a dictionary or a pre-prepared word list. It often helps if the noun is something that can be seen or touched (e.g. 'helicopter', 'dog') rather than a concept (e.g. 'fairness'). Use this noun as the starting point for brainstorming your problem. You may find that you get good insights if you select a word from a separate field in which you have some expertise.
32. Concept Fan Tool The Concept Fan is a way of finding different approaches to a problem when you have rejected all obvious solutions. It develops the principle of 'taking one step back' to get a broader perspective. The idea of the Concept Fan was devised by Edward de Bono in his book ' Serious Creativity ' To start a concept fan, write the problem in the middle of a large piece of paper. Write possible solutions to this problem on lines radiating from this circle.
34. Concept Fan Tool It may be that the ideas you have are impractical or do not really solve the problem. If this is the case, take a 'step back' for a broader view of the problem. Do this by drawing a circle to the left of the first circle, and write the broader definition into this new circle. Link it with an arrow to show that it comes from the first circle: Use this as a starting point to radiate out other ideas: If this does not give you enough new ideas, you can take yet another step back (and another, and another…):
37. Concept Fan Tool If no idea is good enough, redefine the problem more broadly. Write this broader definition in a circle to the left of the first one. Draw an arrow from the initial problem definition to the new one to show the linkage between the problems. Then radiate possible solutions from this broader definition. Keep on expanding and redefining the problem until you have a useful solution.
38. Provocation Tool Provocation is an important lateral thinking technique. Just like Random Input , it works by moving your thinking out of the established patterns that you use to solve problems. Provocation is one of the tools we use to make links between these patterns.
39. Provocation Tool We use it by making deliberately stupid statements (Provocations), in which something we take for granted about the situation is not true. Statements need to be stupid to shock our minds out of existing ways of thinking. Once we have made a provocative statement, we then suspend judgment and use that statement to generate ideas. Provocations give us original starting points for creative thinking.
40. Provocation Tool As an example, we could make a statement that 'Houses should not have roofs'. Normally this would not be a good idea! However this leads one to think of houses with opening roofs, or houses with glass roofs. These would allow you to lie in bed and look up at the stars.
41. Provocation Tool Once you have made the Provocation, you can use it in a number of different ways, by examining: The consequences of the statement What the benefits would be What special circumstances would make it a sensible solution The principles needed to support it and make it work How it would work moment-to-moment What would happen if a sequence of events was changed Etc.
42. Provocation Tool You can use this list as a checklist. Edward de Bono has developed and popularize use of Provocation by using the word 'Po'. 'Po' stands for 'Provocative operation'. As well as laying out how to use Provocation effectively, he suggests that when we make a Provocative statement in public the we label it as such with 'Po' (e.g. 'Po: the earth is flat'). This does rely on all members of your audience knowing about Provocation! As with other lateral thinking techniques, Provocation does not always produce good or relevant ideas. Often, though, it does. Ideas generated using Provocation are likely to be fresh and original.
43. Creativity Tools Principles: Function Follows Form turning thinking upside down.. think what I need.. then you'll clearly see what and how you should do it, Step 2: Once you settle on form.. then think what's the best function for it.. what can I do with what I have??
44. Creativity Tools Know and explore the 10 Creative Thinking Patterns Even creativity has steps.. patterns.. mostly they are done unconsciously by creatives but it's very useful technique for brainstorming and to come up with creative solution and to help write more creative briefs by challenging the usual and normal… Use them to judge creative see if the pattern fits with your brand and what you’re trying to say
46. Individual Brainstorming When you brainstorm on your own you will tend to produce a wider range of ideas than with group brainstorming - you do not have to worry about other people's egos or opinions, and can therefore be more freely creative. You may not, however, develop ideas as effectively as you do not have the experience of a group to help you. Individual brainstorming is best for generating many ideas, but tends to be less effective at developing them. Group brainstorming tends to develop fewer ideas, but takes each idea further. Group brainstorming needs formal rules for it to work smoothly Use Mind Maps to arrange and develop ideas.
47. MIND MAPS (Tony Buzan) Expression of radiant thinking, so a natural function of the human mind Mind Map has 4 essential characteristics + Subject of attention is crystallised in a central image + The main themes of the subject radiate from the central image as branched + Branches comprise a key image or key word. Topics of lesser importance are represented as branches attached to higher-level branches + The branches form a connected nodal structure
48. MIND MAPS (Tony Buzan) A method of visually representing ideas and of aiding the brainstorming "free association" process. A visual method of mapping information to stimulate the generation and analysis of it. "A method of accessing intelligence, allowing rapid expansion and exploration of an idea in note form." (Tony Buzan)
49. When to use Mindmapping Note-taking Recording complex situations Exploring a subject Brainstorming by yourself Planning a presentation
50. How to Use Mindmapping? Start with the major idea in the centre of the page and work outwards in all directions make connections and associations the more visual the better keep reworking until you are satisfied add more visuals and colour There are two major types of mindmaps Roots and branches Bubbles
51. What Mindmapping does? Material organized into into a subjective form that is easily assimilated by your brain and easily processed and remembered A way of representing the complexity of 360º thinking on to one sheet of paper
55. Write On The Legs The First Associations That Come To Mind HAPPINESS CAT CHOCOLATE SWIMMING ETC
56. Take One Branch And Add More Associations Each On One Line CAT Purring Fur Fussy eater Stopping out You are Mind Mapping using roots and branches
57. Bubble Map Sequence Problem Solving Writing Free- Associating Defining problem MIND MAPPING
58. Finding right questions Interviewing Seeing Patterns Hitchhiking off ideas Seeing solutions Self Team Problem Solving Relating to bigger problem Comparing viewpoints Pre- Outlining Writing Taking notes Writing a talk Overcoming writer’s block Brain- Friendly Non- Judging Random thoughts Free- Associating Seeing more than on paper Problem Solving Writing Why it Works KEY Brain- storming Recording meetings Defining problem MIND MAPPING Fun
61. Software Which Can Help Bubble mindmaps Fastest with Inspiration Can be done with PowerPoint or Visio Roots and branches mindmaps MindManager
62. How to think in the best way… Identify your own thinking style.. Find out the atmosphere that stimulates your thinking most (choose the best time, place.. etc..) Jot ideas in point form then connect them To creatively think/brainstorm use landscape paper versus our logical mode: Normal A4 layout (portrait) At the end make sure your thoughts follow
63. Good Ideas? Are far enough to be interesting but not far away to be irrelevant or scary ! There's a very thin line (so no one will register it if it’s too close yet no one will understand it if we hit too far away), so the safest way is to keep in the closed world principle to keep the ideas closely relevant.
we think by recognizing patterns and reacting to them. These reactions come from our past experiences and logical extensions to those experiences. Often we do not think outside these patterns. While we may know the answer as part of a different type of problem, the structure of our brains makes it difficult for us to link this in.
It takes years of training before we learn to do simple arithmetic - something that computers do very easily. On the other hand, we can instantly recognize patterns such as faces, language, and handwriting. The only computers that begin to be able to do these things do it by modeling the way that human brain cells work . Even then, computers will need to become more powerful before they approach our ability to handle patterns Imagine how much time would be wasted if you had to do a full analysis every time you came across a cylindrical canister of effervescent fluid. Most people would just open their can of fizzy drink. Without pattern recognition we would starve or be eaten. We could not cross the road safely.
It takes years of training before we learn to do simple arithmetic - something that computers do very easily. On the other hand, we can instantly recognize patterns such as faces, language, and handwriting. The only computers that begin to be able to do these things do it by modeling the way that human brain cells work . Even then, computers will need to become more powerful before they approach our ability to handle patterns Imagine how much time would be wasted if you had to do a full analysis every time you came across a cylindrical canister of effervescent fluid. Most people would just open their can of fizzy drink. Without pattern recognition we would starve or be eaten. We could not cross the road safely.