Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
This document summarizes a design thinking workshop for AIP partners. It discusses the design thinking process which involves framing the problem, understanding user needs through tools like interviews and shadowing, exploring solutions through brainstorming and reframing, and prototyping ideas. Specific tools mentioned include role playing, analogy mapping, and physical models. The benefits of design thinking are highlighted such as taking a human-centered approach and thinking outside the box. Examples are provided of how tools like shadowing, how might we questions, and role playing have been used internally. Learning points emphasize understanding user needs, challenging assumptions during exploration, and prototyping ideas to test feasibility.
Design thinking is a human-centered approach to innovation that can radically change the way organizations innovate. It is an iterative process that includes empathizing with users to understand their needs, defining problems from the user's perspective, ideating many potential solutions, building prototypes to test with users, and iterating the solutions based on user feedback. The goal is to create meaningful innovations by deeply understanding users and their lives at each step of the process.
Introduction to Design Thinking:
“Design Thinking” has rapidly moved to the forefront of the current management process as a fresh take not just on how to rethink key products and services, but also how to reframe everyday processes and projects. In an effort to create a cross-company culture of innovation and collaboration, businesses all over the world are taking a page from design firms, and realizing the rewards. Check out what is all about.
www.merixstudio.com
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
This document discusses design thinking from the perspectives of a graphic designer, business experts, and business school deans. It describes Bruce Mau's "Massive Change Exhibition" and how it framed design as shaping the world. Business advisor Daniel Pink and author argues design thinking relies on right-brain abilities and will be important in the future. Roger Martin, dean of Rotman School of Management, believes design thinking can provide a competitive advantage and business education should incorporate its principles of abductive reasoning.
Design thinking is a method for solving complex problems and creating new ideas that combines multidisciplinary teams, a creative space, and an iterative approach. It involves empathizing with users to understand their needs, defining the problem, ideating potential solutions, prototyping ideas, and validating solutions with users. The process is iterative, with learnings applied between each stage to develop innovative and user-centered solutions.
Design Thinking 101 - An Introduction to Design Thinking for DevelopersBill Bulman
This document provides an overview of design thinking. It defines design thinking as a human-centered approach to innovation that draws from design methods to meet user needs, technological possibilities, and business requirements. The document outlines the key stages of design thinking: empathize, define, ideate, prototype, and test. It compares traditional waterfall and agile development processes to an agile process integrated with design thinking. The document promotes adopting behaviors like collaboration, embracing ambiguity, and learning from failure when using design thinking.
The document discusses the differences between design and innovation. It states that while people often confuse the two, design is more tactical and focused on specific products or services, while innovation is more strategic and has a broader scope and longer timeline. The document outlines design thinking principles without specifying a rigid process, noting that design is best done with light processes or frameworks. It also discusses the interplay between product management, engineering, and design, noting they are distinct but interrelated functions in developing and delivering value to customers. The conclusion is that understanding the relationship between design and innovation is more important than any fixed design methodology.
This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.
Design thinking is a process that uses four foundational practices: empathy, ethnography, abductive thinking, and iterative user testing. It involves comprehending user needs through observation and testing prototypes with users to iteratively design solutions that are user-centered. The stages of design thinking are comprehension, definition, ideation, prototyping, and evaluation.
Design thinking is a human-centered, creative problem-solving approach that brings together what is desirable from a human point of view, what is technologically feasible, and what is economically viable. It uses five tools for rapid innovation: understanding human needs through three lenses, divergent and convergent thinking, bias toward action, and understanding experiences through stories and feelings rather than just facts and data. The document provides examples of design thinking innovations at Waipahu High School such as improved lunch service and custodian team t-shirts.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This document discusses design thinking and how startups can integrate it into their process. It defines design thinking as combining creative and analytical thinking to solve problems. It recommends that startups (1) involve everyone in design thinking, not just designers, (2) deeply understand the problem to be solved, (3) create prototypes and get feedback to refine the solution, and (4) hire "T-shaped" individuals with skills across disciplines and encourage cross-training. The document emphasizes that design thinking is about understanding people and that anyone can be a good design thinker.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Design thinking is a human-centered approach to problem solving that relies on three main principles: empathy, collaboration, and experimentation. It involves understanding user needs through discovery, developing ideas through interpretation and ideation, and making ideas a reality through prototyping and experimentation. The process is non-linear and involves divergent and convergent thinking. Key tools used in design thinking include observation, interviews, storyboarding, paper prototyping, and other methods of understanding user needs and testing potential solutions.
These slides were prepared to introduce district leaders to the design thinking process. The design challenge we worked on during this day-long introduction was to redesign high school media centers. These slides were used to step participants through each phase of the design thinking process.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
This document outlines the steps and activities for a 3-hour design thinking sprint workshop. The workshop involves understanding user problems through interviews and personas, defining the key problem, ideating potential solutions, prototyping top ideas, and testing prototypes with users. Participants will work individually and in groups on each step, with the overall goal of developing solutions to address an identified user problem.
A 2 day Workshop outline to discover the driving purpose of your company or brand. Facilitated by Invitro Innovation's Angela Koch in Singapore, Malaysia, Hong Kong, Indonesia, Thailand and Taiwan.
10 file downloads will be permitted
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...Perfetti Media
Is your team looking for new product concepts to capture a new market? Do you need to establish a long-term product strategy? Are you working to set a direction to drive roadmap decisions?
In this presentation, we will share a proven approach for creating a long-term product vision that your team can understand and rally behind. We will share all of the techniques you'll need to successfully run a Product Visioning Workshop with your product team and business stakeholders.
You will learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize features for the product roadmap. Your product managers will come away equipped to create roadmaps that align with your long-term product strategy.
This workshop had 5 main goals:
1) Overview about design thinking
2) Understand a bit about how our mind works through the 30 circles exercise
3) Work deep on the problem definition
4) Brainstorming through using Disney Method to stimulate the creative side of the mind
5) Prototype something tangible
Research shows that we think like we speak. The first step in Visual Design Thinking, then, is learning visual language. Come learn Glyph™, a language that balances verbal and visual elements to improve the way you learn, remember, create, and communicate. After this 2.5 hour workshop, you will be bursting through that “I can’t draw” trap and stepping into your new role as a standout visual problem solver.
Come join Stanford’s Alli McKee for a workshop that will build your creative confidence and amplify your communication. With extensive experience in both business (Bain & Company + Stanford GSB) and design (IDEO.org + Stanford d.school), Alli has come from Silicon Valley to bring you the best of both worlds to deliver a unique experience that is challenging, fun, and fulfilling.
Interested in teaching this workshop: http://visualdesignthinking.co/join-us/
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
This document provides an overview of design thinking and the design thinking process. It discusses the following key points in 3 sentences:
1) Design thinking is an approach to solving problems by understanding user needs through contact, observation and empathy in order to design solutions that fit within their environment, as opposed to jumping straight to solutions or focusing on technology.
2) The design thinking process involves understanding needs, observing users, synthesizing insights, ideating solutions, prototyping ideas, and iterating based on user feedback to revisit assumptions and sometimes go back to earlier steps in the process.
3) An example of applying design thinking at a startup is described where user interviews and observations were conducted with teenagers to understand their communication
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
The document summarizes research from Steelcase on the topics of work, learning and physical space. It discusses how they take a human-centered design approach to gain insights through methods like observations, interviews and prototyping. It provides examples of research projects on classrooms, knowledge workers and the social aspects of learning. The goal is to understand how physical space can better support work and learning by facilitating interaction, visibility of thinking and ease of sharing information.
The goal of the Design Camp is to identify and develop design concepts that can meet the needs and desires of local communities during humanitarian response operations. The camp will expose participants to field work, design work, and teamwork through activities like human-centered design, field expeditions, and idea generation workshops. Using tools from the HCD toolkit, participants will learn design techniques to understand people's perspectives and develop solutions through the phases of Hear, Create, and Deliver.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
This document summarizes a seminar given by Jonas Landgren on designing technology for crisis response. Some key points discussed include:
- Considering who technology is being designed for and ensuring those users are involved in the design process.
- Questioning assumptions about how professionals do their jobs and treat them as users of designs.
- Being careful about suggesting "smart" technologies will improve situations without understanding local contexts.
- Using human-centered design approaches like spending time with intended users in their environments and listening to diverse perspectives.
Σήμερα, με το πάτημα ενός κουμπιού έχουμε πρόσβαση σε όλο τον κόσμο, εξοπλισμένοι με ποικίλα εργαλεία , έχουμε την ευκαιρία, να εξερευνήσουμε νέες δυνατότητες , νέες ιδέες , νέες τελετουργίες και λύσεις . Έχουμε όμως ακόμα όνειρα; Με αφετηρία τη διαδικασία της σχεδιαστικής σκέψης ( ‘designerly’ ways of thinking), θα μελετήσουμε βήμα προς βήμα τα στάδια μετάβασης από την ιδέα στην υλοποίηση της δικής σας δράσης.
Design the future of the Australian Web Industry with Design ThinkingWilliam Donovan
The document discusses using design thinking methods and rapid prototyping as an innovation strategy. It outlines a workshop aimed at understanding design thinking and how this approach can provide strategic advantages for projects. The workshop will cover activities like imagining project opportunities, experiencing rapid prototyping, and defining how to best showcase the skills of web professionals.
Facilitating Complexity: A Pervert's Guide to ExplorationWilliam Evans
A talk given at the Melbourne Cynefin meetup. A set of riffs on how to facilitate teams exploring the Complex Domain.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, DevOps, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at New York University's Stern Graduate School of Management.
Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he brought LeanUX and Design Thinking to large media, finance, and healthcare companies.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in service design innovation, user experience strategy and research. His roles include directing UX for social network alanysis & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect working in Knowledge Management, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference now in it’s 6th year, founded the LEAD SUMMIT NYC, and was also the User Experience track chair for the Agile 2013 and Agile 2014 conferences.
This document discusses concepts related to user experience design and empathic design processes. It provides information on visual design, user experience design, and the empathic design process which involves observation, capturing data, reflection and analysis, brainstorming solutions, and developing possible solutions. It emphasizes the importance of observation and shadowing to understand user behaviors and identify opportunities. Creative observation and shadowing individuals can help designers gain insights and a firsthand perspective to inform design. The document also discusses using questions like "How might we" to foster collaborative problem solving and build creative confidence in addressing challenges.
Human-centered design and Design ThinkingAtsuki Kato
Human-centered design thinking is a collaborative approach that uses design methods like ethnography and interviews to understand people's needs, behaviors, and experiences in order to develop solutions that improve their lives. It starts by asking "why" to understand people's values and uncover unmet needs. Researchers observe people's actual behaviors rather than just asking them what they want to gain a deeper understanding. They ask open-ended "How might we..." questions to generate innovative solutions without limiting ideas. What people say they do often differs from what they actually do, so observational research provides new insights into unconscious behaviors shaped by context.
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
The document provides an introduction to an Agile and Lean User Experience workshop. It discusses how traditional UX practices emphasize deliverables and individual hero designers, while Lean UX focuses on collaborative sense-making and ensuring the customer experience is owned by everyone. The workshop covers Lean UX principles and processes, integrating design into agile development, and the importance of customer research methods like interviewing and empathy mapping to understand user needs and validate hypotheses.
User Centered Design module for Master study in Enterprise Management. Main arguments are Design Thinking, Lean UX Digital Entity “The Hive” methodology, Usability.
Ideas not understood are lost potential. The exponentially growing amount of information that
dominates our times and makes them successful is also growing in complexity. We approach
it with ever-new ideas. They are the significant commodities of our time. The information
society emerged from these ideas, and – in contrast to earlier ages – we need more and more
of them in order to master the mass of information and the consequences for understanding,
processing, and creating.
IDEA DESIGN, including the D'ARTAGNAN Principle as the ontological key as well as methods
for idea quality control, was developed based on SABINE FISCHER's 2012 dissertation, “The
Contemporary Use of the Term Idea, the Linguistic Shaping of Ideas and their Semantic Optimisation
Potential”5 at the European University Viadrina.
The slide presents the content of the "HEAR" part of Human-Centered Design Process, given in a multidisciplinary collaborative innovative design course hosted by drhhtang and Mike Chen. Participants are composed of about 14 design students and 21 IT students, working together to finish APP for underprivileged users. The course started from February to Jun 2013. The lecture room was E2-324 in National Taiwan University of Science and Technology. The expectation for the final results is working APP that solves an important problem for users.
The keynote is the teaching material for the UOID + AHMI course in 2013. It is an multidisciplinary course for the cooperation between NTUST design and NTU IT students. The course is held on NTUST. The purpose of the course is creating assisting or supportive APPS that are needed and appropriate for underprivileged people in Taiwan. The lectures are drhhtang and Mike Chen. The content of the slide is describing the process of human-centered design process and the design brief for 2013.
Design Principles: The Philosophy of UXWhitney Hess
The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience.
In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources.
Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
Design principles philopsohy of ux -Whitney Hesswww.usarte.co
The document discusses design principles for user experience (UX). It begins by introducing Whitney Hess as a UX designer and consultant. It then provides examples of principles from various companies and organizations, such as Google, Facebook, Microsoft, Burning Man, Starbucks, and others. Finally, it offers tips for crafting one's own design principles, including researching competitors, gathering business goals and user needs, brainstorming, ensuring principles don't overlap, and testing meanings. The overall message is that principles provide consistency, shared vision, and a basis for objective evaluation in UX design.
Design thinking is a human-centered approach to problem solving that involves empathizing with users, defining problems from their perspective, generating creative ideas, building prototypes, and testing solutions iteratively. It is an iterative process that emphasizes understanding user needs through observation and interviews, developing creative solutions, and refining designs based on user feedback to prototypes.
This document discusses the importance of design research and strategy. It provides examples of guerrilla design research techniques people can use without large budgets. These include observing analogous environments to understand user behaviors, roles, and relationships. The document recommends identifying patterns in the data and translating observations into insights that guide product development. It then gives an example of how to apply these techniques by observing a skate park to develop an understanding of how skills are taught, mentored, and developed among users that could inform the design of a mobile social networking app.
This document outlines the key topics and challenges for marketing in Europe in 2022 based on a survey of nearly 6,000 marketing/sales managers. The top issues identified include digital marketing, customer experience management, content marketing, and data analytics. While individual digital tools are understood, the challenges lie in orchestrating cross-functional teams and taking a data-driven, personalized approach across all customer touchpoints. Successfully addressing these topics requires integrating strategies, overcoming organizational barriers, and developing the needed competencies from the strategic to implementation levels.
I. O documento apresenta os resultados de um estudo sobre o impacto da pandemia COVID-19 nos profissionais de marketing em Portugal. II. Os setores mais afetados foram os serviços de marketing, retalho, automóvel e turismo. III. A maioria das equipas de marketing tem menos de 5 pessoas e a maioria das empresas tem menos de 100 colaboradores no total.
O documento discute as diferenças entre gerações em relação ao uso de smartphones e atenção. Apresenta dados sobre o tempo gasto no smartphone por geração e a duração da atenção. Também discute como as marcas precisam se conectar melhor com as novas gerações por meio de advocacy e amor à marca.
O documento discute as estratégias de comunicação e marketing da Polícia de Segurança Pública (PSP) em tempos de distração constante e saturção de informações. A PSP precisa se aproximar do público por meio de engajamento nas redes sociais de forma criativa e disruptiva, considerando as tendências do momento mas sempre com foco na missão da PSP de manter a ordem pública.
Partilhamos consigo a Apresentação feita pela Helena Gouveia, Diretora de Marketing IKEA Portugal no Congresso Nacional do Marketing no dia 27 de Novembro na Nova SBE Carcavelos, em Lisboa
Partilhamos consigo a apresentação de Filipe Macedo da Comon no passado dia 27 de Novembro no Congresso Nacional do Marketing na Nova SBE em Carcavelos
"Analítica na Inovação e Disrupção" por Luís Bettencourt Moniz, Marketing Manager da SAS, no evento Marketing Marathon da APPM, no dia 23 de Maio na ESTGV em Viseu.
No próximo dia 6 de Dezembro e venha assistir a um evento único. 25 Oradores, divididos por 4 paineis, vão discutir o tema central do congresso, como será o Futuro profissional de Marketing? que Funções, que recursos humanos e que competências necessitam as empresas e as marcas? E como se estão a adaptar as Empresas neste quadro de mudança extrema e de competição global? Inscrições: www.appm.pt
No próximo dia 6 de Dezembro e venha assistir a um evento único. 25 Oradores, divididos por 4 paineis, vão discutir o tema central do congresso, como será o Futuro profissional de Marketing? que Funções, que recursos humanos e que competências necessitam as empresas e as marcas? E como se estão a adaptar as Empresas neste quadro de mudança extrema e de competição global? Inscrições: www.appm.pt
This document discusses how big data in marketing can utilize various types of data sources including a company's own data, open data, professional data, weather data, e-commerce data, multi-channel data, social media data, IoT data, and geo data. For each data source, the document outlines an approach for how that data can be used in marketing. The overall goal is to leverage multiple data sources to improve marketing strategies and effectiveness.
easyJet is a major European airline that has grown significantly since its founding in 1995. It has expanded from operating 2 routes in the UK to over 980 routes across 33 countries in Europe. Through constant innovation, including yield management systems and mobile apps, easyJet has been able to grow while continuing to offer affordable fares. The company has grown from having 2 leased aircraft and around 70 employees to its current fleet of almost 300 aircraft and over 10,000 employees. Key to its success has been understanding customer needs and using technology and data to improve operations and the customer experience while reducing costs.
This document discusses embracing change and digital transformation. It notes that intelligence is the ability to adapt to change. It also mentions that Moses was technically the first person to download data from the cloud using a tablet. It encourages the reader to be ready for digital transformation and discusses skills like persuasion, influence, resilience, and using your brain to change the direction of your train of thought. It concludes by thanking the reader and providing contact information.
A APPM anuncia o programa do XVIIIº Congresso Nacional do Marketing que irá realizar-se no próximo dia 28 de Junho no Auditório da nova sede da EDP, em Lisboa e irá contar com um programa em torno do tema a “O QUE APRENDEMOS COM O PASSADO PARA CONSTRUIR O FUTURO” Inscrições e informações em www.appmsnm.com
This document discusses how to develop a "hustler mindset" to succeed in the new economy. It notes that the percentage of the workforce consisting of freelancers is expected to increase significantly by 2020. It encourages developing a diverse set of skills and exploring side projects or hustles to take advantage of new opportunities. It provides lessons for hustling, such as not being shy, building a network, trying new things, and persevering through failures. The presentation encourages developing an enterprising attitude and embracing remote work and independence.
Millward Brown and WPP have published the 2016 BrandZ™ Top 100 Most Valuable Global Brands ranking and report. The annual report, now in its 11th year, provides great insight on the value of global brands across 14 categories.
The 2016 report shows how brands that are leading in innovation have disrupted conventional ways of doing business. Some innovative brands have risen to the top of the ranking and others have just made the list. We also demonstrate how strong brand value helps brands stay in the Top 100 year after year.
This year we’ve taken a look at the B2B brands in the Global Top 100. See our analysis on how B2B brands differ from B2C brands and what they can learn to better promote their brands to drive growth and attract top talent.
A XVII Semana Nacional do Marketing, promovida pela APPM - Associação Portuguesa dos Profissionais de Marketing, irá decorrer de 30 de Maio a 3 de Junho, com eventos em Lisboa (Congresso Nacional de Marketing) e no Porto (Marketing Leaders Night), e em diversas Universidades de Norte a Sul do País. O tema deste ano é dedicado ao fenómeno da Economia Colaborativa e contará com um conjunto de oradores nacionais e internacionais único. Inscrições em: www.appm.pt/snm-2016
This document discusses the history and offerings of MagniFinance, a financial management solution for small businesses. It describes how MagniFinance was founded by partners with experience in consulting, software development, and startups. The solution provides automated bank reconciliation, expense tracking, invoicing, and real-time cash flow management through proprietary bank synchronization and OCR processes. It has experienced rapid growth in customers and revenue since launching. The document makes the case for raising funds to further develop the product and expand internationally.
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
Mobile wallets like Apple Pay, Android Pay, and Samsung Pay allow brands to engage customers in real-time based on location through passes stored in the wallet apps. Brands can use Passworks' mobile wallet platform to create and manage pass content like coupons, tickets, and cards to deliver directly to consumers' mobile wallets. This gives brands an always-present channel to send targeted offers, updates, and messages to customers through their smartphones.
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This discussion will dive into marketing analytics discussions and look at different parts of the analytics data offered and what you can do with the information in your content marketing strategy.
Key Takeaways:
What the most important data metrics are to overview
How to turn data analytics into actionable next steps in your content strategy
When to check in with your analytics to not overwhelm yourself
MAPLE CLICKS CANADA : DIGITAL MARKETING.mapleclicksca
At Maple Clicks, we pride ourselves on our team of industry experts who are not only masters of their craft but also fervent advocates for your success. With a blend of creativity, data-driven insights, and technical prowess, we craft bespoke digital marketing strategies that resonate with your target audience and drive tangible results.
Feeling the pressure to deliver more with your Go-To-Market (GTM) marketing budgets? Set your GTM motion up for success when you and your teams identify and analyze competitors' wins and misses, then adapt and apply these insights, ultimately improving conversion rates and marketing ROI. You’ll help them answer questions such as:- How can we optimize our customer journey?- What could make our messaging more powerful?- Are we targeting the right audience with these ads?Through real-world examples and actionable advice, this session will equip you to turn competitive intelligence into a potent tool for achieving superior marketing results and maximizing the impact of every dollar spent on GTM marketing strategies - before, during, and after launch.
Research to Results: A Behavioral Economist's Guide to CROVWO
Are your A/B tests yielding lackluster results, despite your best efforts? It’s time to rethink your approach.
Join Florent in this power-packed session as he connects the dots to the science behind successful Conversion Rate Optimization (CRO). Gain exclusive access to Florent’s groundbreaking insights into user behavior, distilled from years of research and practical application.
Discover how these insights translate into profound improvements in conversion rates, with strategies that consistently deliver double and triple-digit uplifts.
How AI Enables Modular Content Strategy in PharmaAriya
Explore the transformative power of AI in revolutionizing content strategy within the pharmaceutical industry through our comprehensive whitepaper, 'How AI Enables Modular Content Strategy in Pharma.' This in-depth analysis provides valuable insights into how artificial intelligence streamlines content creation, enhances compliance, and facilitates faster market access. Discover practical applications of AI for modular content management, compliance adherence, and content customization in pharma. Learn about the benefits of adopting an AI-powered modular content strategy, including increased efficiency, reduced costs, and improved scalability. Perfect for pharma marketers, content strategists, and digital transformation leaders seeking to leverage AI for competitive advantage.
I'm a Digital Marketing Intern at The Sparks Foundation for GRIP, starting in July 2024. This power point presents my Task 2 assignment: creating poster designs for The Sparks Foundation. The task includes a GRIP Poster highlighting various programs and benefits of the internship program, a GRIP Testimonials poster showcasing testimonials from previous GRIP interns, and an Infographic on Educational Reforms in UAE, India, and Singapore with the theme INSPIRE.
This presentation is for you whether you are:
- Web Developers
- Computer Science Students and Graduates
- Digital Marketers
- SEO Specialists
- Switching to Tech or SEO Roles
- Or even for tech-savvy entrepreneurs and startup founders
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- Learn how to build websites that rank well in search engines.
- Make yourself more marketable in a competitive tech market.
- Real case studies that reflect the impacts of SEO in the web ecosystem and it's visibility.
Demapro: Your Partner in Strategic Market Insightsarun mishra
Demapro is a premier market research company dedicated to providing businesses with actionable insights and strategic intelligence. Our mission is to empower organizations with the data and analysis needed to make informed decisions, drive growth, and stay ahead of the competition.
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
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Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
10 Event Management Fun Facts that will make you laugh and appreciate the challenging but rewarding business event management industry.
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samsung frametv campaign .pdf by pooja patni ( ppt )piapatni26
S A M S U N G ’ S # F R A M E T V C A M PA I G N
I N T RO D U C T I O N O F C A M PA I G N
Samsung’s Frame Tv campaign aspires to reinvent home
entertainment by merging cutting -edge technology and
creative beauty.
This campaign portrays the television as more than simply a
device for watching material; it is also a configurable piece of
art that complements home design. O V E RV I E W
•The campaign highlights the Frame Tv’s
unique ability to change into a digital art
display while not in use, with customizable
bezels to match a variety of interior styles.
•It emphasizes Samsung’s creativity in
combining technology andart,appealing to
both tech fans and design -conscious
customers.
C A M PA I G N S T R AT E G Y
Influencers and media: working with interior
designers, artists , and lifestyle influencers to
exhibit the Frame TV in a variety of context.
Storytelling: emphasizing the TV’s dual use as
an entertainment device and an art showcase.
Events and pop -ups: creating pop -up galleries
and virtual tours for potential customers to
see The Frame Tv. M E D I A M A R K E T I N G & I T S I M PA C T
Platforms used include social
networking, video commercials,
and digital advertisement.
Engagement strategies include
teasers, user generated content, and
behind -the-scenes peeks at the
Frame Tv’s design and functioning. •Sales growth: sales increased significantly
because of the unique selling proposition.
•Brand perception: improved brand
perception, establishing Samsung as a
leader in innovative and design.
•Market differentiation: successfully
separated from competitors by combining
technology and art. K E Y S U C C E S S F A C T O R
Innovative features include Art mode, adjustable
frames, and smart TV capabilities.
Aesthetic Appeal: the television merges in with
home décor and serves as an art piece.
User experience: high -quality digital artwork and
easy smart features improve the viewing
experience.
F U T U R E M I L E S T O N E S
•Expanding Art store: increasing the number of artworks
offered on The Frame TV .
•Enhanced customization: more bezel options and
personalized art curation.
•Smart home integration: connecting The Frame TV to other
smart home devices.
C O N C L U S I O N
Samsung's The Frame TV campaign is an excellent example of
smart marketing that combines technology and aesthetics.
Samsung has set a new standard in the home entertainment
business by emphasizing the product's distinguishing qualities
and appealing to a wide range of consumers, resulting in
increased sales and brand recognition.
Learn how integrating organic and paid social media strategies can elevate your marketing efforts. We’ll explore how organic social media and paid campaigns can work together to boost engagement and improve ROI. Through real-world examples and practical tips, you'll discover best practices for using organic insights to inform paid strategies, ensuring consistent branding, and optimizing your campaigns. Whether you’re a seasoned marketer or new to the field, this session will equip you with the knowledge and tools to enhance your social media strategy and achieve superior results.
Better Together Driving Superior Results with Organic and Paid Social Media -...
Design Thinking Workshop
2. WHO ARE WE?
THOMAS WENDT
WILL EVANS
UX Strategist
Managing Director
Surrounding Signifiers
TLC Labs
thomas@srsg.co
@thomas_wendt
will@tlclabs.co
@semanticwill
#NYinnovates
7. “Everyone can – and does – design. We all design
when we plan for something new to happen,
whether that might be a new version of a recipe, a
new arrangement of the living room furniture, or
a new layout of a personal web page. The
evidence from different cultures around the
world, and from designs created by children as
well as by adults, suggests that everyone is
capable of designing. So design thinking is
something inherent within human cognition; it is
a key part of what makes us human.”
Nigel Cross
8. “Design is now too important to be left to
designers.”
Tim Brown
10. ANOTHER DEFINITION
An approach to solving problems by
understanding people’s needs and synthesizing
insights to solve those needs – in context.
11. DESIGN THINKING PREMISE
Only through contact, observation, and empathy
with customers can you hope to design solutions
to fit their needs.
12. AS OPPOSED TO?
• We have this problem, lets jump in and
brainstorm a solution
• We have a new technology, what can we
possibly use it for?
• Our competitors just launched X; how quickly
can we also do X?
21. 4 ELEMENTS OF DESIGN THINKING
We have this problem, lets jump in and brainstorm a solution
We have a new technology, what can we possibly use it for?
Our competitors just launched X; how quickly can we also do X?
•
•
•
•
Empathy through research
Framing the problem
Generative ideation
Prototyping & validation
22. 4 ELEMENTS OF DESIGN THINKING
We have this problem, lets jump in and brainstorm a solution
We have a new technology, what can we possibly use it for?
Our competitors just launched X; how quickly can we also do X?
•
•
•
•
Empathy through research
Framing the problem
Generative ideation
Prototyping & validation
26. THEORY AND PRACTICE
“Apart from inquiry, apart from the praxis, individuals
cannot be truly human. Knowledge emerges only through
invention and re-invention, through the restless, impatient,
continuing, hopeful inquiry human beings pursue in the
world, with the world, and with each other.”
Paulo Freire
27. SYMPATHY
syn - together
pathos - feeling
1. harmony of or agreement in feeling, as between persons
or on the part of one person with respect to another.
2. the harmony of feeling naturally existing between
persons of like tastes or opinion or of congenial
dispositions.
3. the fact or power of sharing the feelings of another,
especially in sorrow or trouble; fellow feeling, compassion,
or commiseration.
28. EMPATHY
en - in
pathos - feeling
1. the intellectual identification with or vicarious
experiencing of the feelings, thoughts, or attitudes of
another.
29. In the absence of direct experience,
vicarious identification becomes our
substitute.
31. “Our real goal, then, is not so much fulfilling manifest
needs by creating a speedier printer or a more
ergonomic keyboard; that’s the job of designers. It is
helping people to articulate the latent needs they may
not even know they have, and this is the challenge of
design thinkers.”
Tim Brown
32. “To understand a hammer, for example, does not mean to
know that hammers have such and such properties and
that they are used for certain purposes—or that in order
to hammer one follows a certain procedure, i.e.,
understanding a hammer at its most primordial sense
means knowing how to hammer.”
Hubert Dreyfus
45. Delve deeply into the context, lives, cultures, and rituals of a few
people rather than study a large number of people superficially.
This isn’t about booty calls, this is about relationships.
46. Holistically study people’s behaviors and experiences in daily life.
You won’t find this in a lab, focus group, or 5 minute interview
on the street.
47. Learn to ask probing, open questions, gathering as much data as
possible to inform your understanding.
48. Practice “active seeing,” and “active listening.” Record every
minutiae of daily existence, and encode on post-its.
49. Use collaborative sense-making activities like cynefin and affinity
diagramming to understand and formulate a narrative of
experience.
50. Map the stories and insights back to the original customer
hypothesis and problem hypothesis.
Did it validate or invalidate your hypotheses?
51. 4 ELEMENTS OF DESIGN THINKING
We have this problem, lets jump in and brainstorm a solution
We have a new technology, what can we possibly use it for?
Our competitors just launched X; how quickly can we also do X?
•
•
•
•
Empathy through research
Framing the problem
Generative ideation
Prototyping & validation
52. How do we make sense of the world so that we can act in it?
FRAMING AND SENSEMAKING
55. ON FRAMING
“A frame is, simplistically, a point of view; often, and
particularly in technical situations, this point of view
is deemed “irrelevant” or “biasing” because it
implicitly references a non-objective way of
considering a situation or idea. But a frame – while
certainly subjective and often biasing – is of critical
use to the designer, as it is something that is shaped
over the long-term aggregation of thoughts and
experiences.”
Jon Kolko
56. FRAMING THROUGH VISUALIZATION
“By taking the data out of the cognitive realm (the
head), removing it from the digital realm (the
computer), and making it tangible in the physical
realm in one cohesive visual structure (the wall),
the designer is freed of the natural memory
limitations of the brain and the artificial
organizational limitations of technology.”
Jon Kolko
57. SENSEMAKING
The act of assigning meaning to experience.
Extraction of meaning out of a situation.
Sometimes purposeful, sometimes not.
Micro and macro.
60. 4 ELEMENTS OF DESIGN THINKING
We have this problem, lets jump in and brainstorm a solution
We have a new technology, what can we possibly use it for?
Our competitors just launched X; how quickly can we also do X?
•
•
•
•
Empathy through research
Framing the problem
Generative ideation
Prototyping & validation
71. DESIGN STUDIO
Generate lots of design concepts (options*)
Present concept as stories
Check stories for coherence
Integrate (steal) & Iterate
Critique using Ritual Dissent
Converge around testable solution hypotheses
*See Chris Matts Real Options Theory
72. 4 ELEMENTS OF DESIGN THINKING
We have this problem, lets jump in and brainstorm a solution
We have a new technology, what can we possibly use it for?
Our competitors just launched X; how quickly can we also do X?
•
•
•
•
Empathy through research
Framing the problem
Generative ideation
Prototyping & validation
76. WHAT FIDELITY?
• Low fidelity
• Paper
• Medium fidelity
• Axure
• Omnigraffle
• Indigo Studio
• Clickable Wireframes
• High Fidelity
• Twitter Bootstrap
• jQueryUI
• Zurb Foundation
Beware of “endowment effect,”
also called the divestiture
aversion.
Once people invest time/effort
“sketching with code,” its very
difficult to throw the concept
away and explore new options.”
Identify what you want to learn,
pick the least effort to go through
Build > Measure > Learn
77. MAXIMIZE OPTIONALITY
From insights, you can create multiple problem & solution
hypotheses sets.
It's not about designing the one right solution and refining.
It's about testing many solutions to multiple problem
hypotheses.
It's about many small bets.
79. 4 ELEMENTS OF DESIGN THINKING
We have this problem, lets jump in and brainstorm a solution
We have a new technology, what can we possibly use it for?
Our competitors just launched X; how quickly can we also do X?
•
•
•
•
Empathy through research
Framing the problem
Generative Ideation
Prototyping & validation
80. 4 ELEMENTS OF DESIGN THINKING
We have this problem, lets jump in and brainstorm a solution
We have a new technology, what can we possibly use it for?
Our competitors just launched X; how quickly can we also do X?
•
•
•
•
Empathy through research
Framing the problem
Generative Ideation
Prototyping & validation
81. 4 ELEMENTS OF DESIGN THINKING
We have this problem, lets jump in and brainstorm a solution
We have a new technology, what can we possibly use it for?
Our competitors just launched X; how quickly can we also do X?
•
•
•
•
Empathy through research
Framing the problem
Generative Ideation
Prototyping & validation
82. 4 ELEMENTS OF DESIGN THINKING
We have this problem, lets jump in and brainstorm a solution
We have a new technology, what can we possibly use it for?
Our competitors just launched X; how quickly can we also do X?
•
•
•
•
Empathy through research
Framing the problem
Generative Ideation
Prototyping & validation
84. DESIGNER’S PARADOX
We cannot think about solutions until we
understand the problem.
AND
We cannot understand a problem until we think
about solutions.