Thanks everyone that attended this webcast featuring David Fradin from the 280 Group and hosted by the Association of International Product Marketing and Management (AIPMM).
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
The Roles of Analytics in Digital MarketingT.S. Lim
An Introduction to Machine Learning. Boca Raton, FL: CRC Press, 1984.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory.
Coursera, n.d. https://www.coursera.org/learn/marketing-analytics/home/info.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.
Coursera, n.d. https://www.coursera.org/learn/digital-analytics/home/info.
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ:
Prent
The document outlines five key strategies for generating leads:
1. Blog posts, landing pages, on-page and off-page SEO are tactics for the content strategy.
2. Social media, email marketing, and analytics are mentioned as tactics for the reach strategy.
3. Segmenting lists, lead nurturing, and conversion/promotion strategies are outlined.
Google Consent Mode allows websites to continue tracking users with Google Analytics and Ads even without consent. The author argues that Consent Mode does not actually give users control over their data and tracking continues without the knowledge of the website owner or user. However, using Consent Mode with Google Tag Manager is praised as it allows custom consent settings and reduces the number of triggers needed compared to implementing consent without Tag Manager.
This document provides an overview of a customer success presentation for a distribution company client. It includes an agenda, introduction of the client and their business lines, a high-level strategy discussion, and specific challenges the client faces. Potential technology solutions are proposed to address challenges around streamlining purchasing and offering packaging as a service. The presentation also maps the client's needs to a customer success lifecycle process and playbook. It outlines marketing, sales, implementation, onboarding, business-as-usual support, expansion, renewal, and advocacy phases and proposes playbooks and processes for each phase. The next steps identified are to prioritize playbooks, develop templates, engage stakeholders, establish feedback, test and iterate on the playbooks.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
Building Modern Intranets With SharePoint & TeamsJoy Apple
This document summarizes Joy Apple's presentation on building modern intranets with SharePoint and Teams. The presentation discusses moving to a flat site structure from a nested structure to better leverage Microsoft 365 features. It also discusses using hub sites to associate related sites and using Teams to enhance collaboration by organizing conversations and files in channels. The presentation provides guidance on when to use Teams versus other solutions like Yammer or intranet sites.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
This document discusses social media measurement and analytics. It outlines key metrics and challenges in measuring social media conversations. Some of the key metrics discussed include sentiment, participation and engagement, influential ideas or memes, and attributes like demographics. It also lists some sample tools and capabilities needed for successful social media measurement.
The Roles of Analytics in Digital MarketingT.S. Lim
An Introduction to Machine Learning. Boca Raton, FL: CRC Press, 1984.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory.
Coursera, n.d. https://www.coursera.org/learn/marketing-analytics/home/info.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.
Coursera, n.d. https://www.coursera.org/learn/digital-analytics/home/info.
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ:
Prent
The document outlines five key strategies for generating leads:
1. Blog posts, landing pages, on-page and off-page SEO are tactics for the content strategy.
2. Social media, email marketing, and analytics are mentioned as tactics for the reach strategy.
3. Segmenting lists, lead nurturing, and conversion/promotion strategies are outlined.
Google Consent Mode allows websites to continue tracking users with Google Analytics and Ads even without consent. The author argues that Consent Mode does not actually give users control over their data and tracking continues without the knowledge of the website owner or user. However, using Consent Mode with Google Tag Manager is praised as it allows custom consent settings and reduces the number of triggers needed compared to implementing consent without Tag Manager.
This document provides an overview of a customer success presentation for a distribution company client. It includes an agenda, introduction of the client and their business lines, a high-level strategy discussion, and specific challenges the client faces. Potential technology solutions are proposed to address challenges around streamlining purchasing and offering packaging as a service. The presentation also maps the client's needs to a customer success lifecycle process and playbook. It outlines marketing, sales, implementation, onboarding, business-as-usual support, expansion, renewal, and advocacy phases and proposes playbooks and processes for each phase. The next steps identified are to prioritize playbooks, develop templates, engage stakeholders, establish feedback, test and iterate on the playbooks.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
Building Modern Intranets With SharePoint & TeamsJoy Apple
This document summarizes Joy Apple's presentation on building modern intranets with SharePoint and Teams. The presentation discusses moving to a flat site structure from a nested structure to better leverage Microsoft 365 features. It also discusses using hub sites to associate related sites and using Teams to enhance collaboration by organizing conversations and files in channels. The presentation provides guidance on when to use Teams versus other solutions like Yammer or intranet sites.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
This document discusses social media measurement and analytics. It outlines key metrics and challenges in measuring social media conversations. Some of the key metrics discussed include sentiment, participation and engagement, influential ideas or memes, and attributes like demographics. It also lists some sample tools and capabilities needed for successful social media measurement.
The document describes WhatsApp Official Business Edition, a complete system for sales, customer service and communication on WhatsApp. It provides automated features like saving contacts and conversations, sending bulk outbound messages, and performance reports. The system integrates WhatsApp Business, multi-channel chat software, and a CRM to allow seamless communication between businesses and customers. Inbound messages come into the chat panel and can be automatically or manually assigned to agents for response. Customer profiles and chat histories are stored in the CRM for data management. Outbound messages can also be sent from the CRM to customers on WhatsApp.
The document provides information on campaign management best practices including campaign preparation, execution, and tracking. It discusses setting goals and targets, defining responses, building the campaign, adding members, and mass email. Campaign success can be measured using Salesforce's standard reports or custom reports to analyze metrics like responses, conversions, opportunities, and ROI. Integrating email marketing partners allows sending mass emails while complying with daily limits.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
The document discusses several marketing trends for 2023, including increased focus on TikTok, social commerce, and accessibility. TikTok will continue expanding advertising tools and features to court more advertisers. Social commerce is expected to grow significantly by 2025 as social platforms improve in-app purchasing capabilities, though some setbacks occurred in 2022. Accessibility will also remain an important issue, with platforms improving auto-captioning and companies implementing higher accessibility standards as part of diversity efforts.
Chapter 5: Creating Customer Value, Satisfaction, and LoyaltyJover Chavez
This document summarizes key concepts from Chapter 5 of a marketing management textbook. It discusses 10 concepts relating to creating customer value and loyalty, including the importance of making customers the center of business, the concept of customer perceived value, developing an effective value proposition and delivery system, the role of customer satisfaction and quality, cultivating long-term customer relationships through customer relationship management, retaining profitable customers, and using customer data and analytics. Real-world examples are provided for each concept from both business and healthcare domains.
Foster Employee Engagement and Create a Digital Culture Through Microsoft Mod...David J Rosenthal
Microsoft 365 is a platform for workplace modernization across security, compliance, productivity, and communications.
Why one platform – the best of suite approach versus best of breed
Microsoft is now best of breed is many of these capabilities as well across security, compliance, meetings, and collaboration.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
Digital marketing-overview-top-20-marketing-strategiesManish Chaudhary
Digital marketing involves promoting products or services online through electronic media. It includes digital internet marketing, which uses online internet services for promotional campaigns. Some key forms of traditional marketing include word of mouth, print ads, and direct marketing. Digital marketing differs in that it utilizes electronic media and the internet. The document then outlines and provides examples for 20 important digital marketing strategies such as viral marketing, email marketing, social media marketing, and search engine optimization.
The document provides a 6-step blueprint for developing a high-performance marketing plan. It begins by explaining the importance of having marketing goals that are tied to revenue goals and determining key metrics like leads, opportunities, conversions, and deal size. It then stresses the importance of evaluating past marketing efforts to understand what drove leads and sales. The next steps include developing an overarching "big idea" or themes for campaigns and mapping activities to those themes on a quarterly calendar. It emphasizes the importance of assessing internal readiness with items like technology, data, content needs, and review processes before executing the plan.
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
Product-Led Growth is the go-to-market strategy that relies on using the product as the main vehicle to acquire, activate, and retain customers. In this (summarized and simplified) deck, I will explore:
- Why the fastest growing startups use a product-led GTM strategy
- The role of Sales and Marketing under this GTM
- Main marketing and product KPI's
- B2B martech stack
- Pricing SaaS
- Bottom up targeting
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Dynamics 365 introduction and functionalSatish Reddy
This document provides an overview of courses and topics related to Microsoft Dynamics 365. It discusses courses for introduction, functional areas like customer service and sales management, and customization. It also summarizes basics of CRM including entities, activities, and searching. Sections cover specifics of customer service, marketing including campaigns, and sales management features like opportunities and orders. Deployment models of on-premise versus online are compared.
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
Thanks everyone who attended this AIPMM webcast.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
You can join the program in 3 easy steps. This presentation provides you all the information you need to apply.
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended ProductCamp Austin 9.
With members in over 65 countries, the Association of International Product Marketing and Management (AIPMM) is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
AIPMM offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership, certification courses in your area, or for help aligning your business and product strategy.
The document describes WhatsApp Official Business Edition, a complete system for sales, customer service and communication on WhatsApp. It provides automated features like saving contacts and conversations, sending bulk outbound messages, and performance reports. The system integrates WhatsApp Business, multi-channel chat software, and a CRM to allow seamless communication between businesses and customers. Inbound messages come into the chat panel and can be automatically or manually assigned to agents for response. Customer profiles and chat histories are stored in the CRM for data management. Outbound messages can also be sent from the CRM to customers on WhatsApp.
The document provides information on campaign management best practices including campaign preparation, execution, and tracking. It discusses setting goals and targets, defining responses, building the campaign, adding members, and mass email. Campaign success can be measured using Salesforce's standard reports or custom reports to analyze metrics like responses, conversions, opportunities, and ROI. Integrating email marketing partners allows sending mass emails while complying with daily limits.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
The document discusses several marketing trends for 2023, including increased focus on TikTok, social commerce, and accessibility. TikTok will continue expanding advertising tools and features to court more advertisers. Social commerce is expected to grow significantly by 2025 as social platforms improve in-app purchasing capabilities, though some setbacks occurred in 2022. Accessibility will also remain an important issue, with platforms improving auto-captioning and companies implementing higher accessibility standards as part of diversity efforts.
Chapter 5: Creating Customer Value, Satisfaction, and LoyaltyJover Chavez
This document summarizes key concepts from Chapter 5 of a marketing management textbook. It discusses 10 concepts relating to creating customer value and loyalty, including the importance of making customers the center of business, the concept of customer perceived value, developing an effective value proposition and delivery system, the role of customer satisfaction and quality, cultivating long-term customer relationships through customer relationship management, retaining profitable customers, and using customer data and analytics. Real-world examples are provided for each concept from both business and healthcare domains.
Foster Employee Engagement and Create a Digital Culture Through Microsoft Mod...David J Rosenthal
Microsoft 365 is a platform for workplace modernization across security, compliance, productivity, and communications.
Why one platform – the best of suite approach versus best of breed
Microsoft is now best of breed is many of these capabilities as well across security, compliance, meetings, and collaboration.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
Digital marketing-overview-top-20-marketing-strategiesManish Chaudhary
Digital marketing involves promoting products or services online through electronic media. It includes digital internet marketing, which uses online internet services for promotional campaigns. Some key forms of traditional marketing include word of mouth, print ads, and direct marketing. Digital marketing differs in that it utilizes electronic media and the internet. The document then outlines and provides examples for 20 important digital marketing strategies such as viral marketing, email marketing, social media marketing, and search engine optimization.
The document provides a 6-step blueprint for developing a high-performance marketing plan. It begins by explaining the importance of having marketing goals that are tied to revenue goals and determining key metrics like leads, opportunities, conversions, and deal size. It then stresses the importance of evaluating past marketing efforts to understand what drove leads and sales. The next steps include developing an overarching "big idea" or themes for campaigns and mapping activities to those themes on a quarterly calendar. It emphasizes the importance of assessing internal readiness with items like technology, data, content needs, and review processes before executing the plan.
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
Product-Led Growth is the go-to-market strategy that relies on using the product as the main vehicle to acquire, activate, and retain customers. In this (summarized and simplified) deck, I will explore:
- Why the fastest growing startups use a product-led GTM strategy
- The role of Sales and Marketing under this GTM
- Main marketing and product KPI's
- B2B martech stack
- Pricing SaaS
- Bottom up targeting
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Dynamics 365 introduction and functionalSatish Reddy
This document provides an overview of courses and topics related to Microsoft Dynamics 365. It discusses courses for introduction, functional areas like customer service and sales management, and customization. It also summarizes basics of CRM including entities, activities, and searching. Sections cover specifics of customer service, marketing including campaigns, and sales management features like opportunities and orders. Deployment models of on-premise versus online are compared.
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
Thanks everyone who attended this AIPMM webcast.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
You can join the program in 3 easy steps. This presentation provides you all the information you need to apply.
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended ProductCamp Austin 9.
With members in over 65 countries, the Association of International Product Marketing and Management (AIPMM) is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
AIPMM offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership, certification courses in your area, or for help aligning your business and product strategy.
This document provides information about a 3-day online training course to prepare participants for the Certified Product Manager (CPM®) certification exam. The course covers product management strategies and methodologies throughout the product lifecycle. Participants receive course materials, access to productivity tools and templates, AIPMM membership, and the CPM® exam fee with enrollment. The training is designed to fully prepare attendees to successfully complete the CPM® exam.
Thanks everyone who attended and participated in the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp SoCal 2012.
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended this AIPMM webcast.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
You can join the program in 3 easy steps. This presentation provides you all the information you need to apply.
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp Austin 9.
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp Austin 9.
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended this professional development session at the PMIWDC 2012 Project Management Symposium, or stopped by the Association of International Product Marketing and Management (AIPMM) exhibit table asking about upcoming training courses and our certifications for product team professionals. We hope to see you again soon.
With members in over 65 countries, the Association of International Product Marketing and Management (AIPMM) is the world's certifying body for product managers, brand managers, product marketing managers and other product team professionals responsible for guiding products through a constantly changing global landscape. It is where product team professionals go for answers.
Contact Hector Del Castillo at linkd.in/hdelcastillo for more information regarding this topic, advice on how to expand your professional network using social marketing techniques, find a career planning coach, training courses in your area, or creating new revenue streams for your technology-based business.
For more information contact about membership benefits, contact Association of International Product Marketing and Management (AIPMM) at www.aipmm.com.
Thanks everyone who attended and participated in the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp SoCal 2012.
With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
Thanks everyone who attended this AIPMM webcast.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
You can join the program in 3 easy steps. This presentation provides you all the information you need to apply.
AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.
AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).
AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
As product management certification becomes ever-more relevant and critical for success in the field, it is also now gaining increased awareness and importance throughout the world. This webinar will discuss becoming a Certified Product Manager (CPM) in Europe, including the details of the certifications, benefits of becoming certified, course and exam options, the worldwide standard ProdBOK(R) Seven Phase Product Lifecycle and any other questions you may have about how to use certification to move your career forward. Also discussed will be some of the key differences between product management in Europe versus the rest of the world, and how this applies to certification.
Moderated by Cindy F. Solomon, Speaker Brian Lawley
The document summarizes a presentation given by Hector Del Castillo at the NIH PM Community Meeting in Bethesda, MD on January 8, 2013. The presentation covered an overview of the Association of International Product Marketing and Management (AIPMM), which provides certifications, content, connections and community for product management professionals. It discussed the value the organization provides to members and highlighted some key responsibilities and challenges for both project managers and product managers.
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity.
This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition.
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What's your value proposition as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others.
We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
Introduction
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy.
We will discuss the importance of the AIPMM Product Management Framework (PMF) to define and implement a process to conceive, plan and market your company’s products at each stage of their life cycle. We will identify key activities to align business and product strategy with unmet customer needs to create value for your business.
We will describe the typical product life cycle from concept to launch and through product retirement. We will also discuss why growing organizations need to implement a formal product management process to support their product strategy.
Objectives
* Why do you need to define the right product strategy?
* What are the benefits of implementing a product planning process?
* What do you need to constantly create insanely great products?
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
CertifiNOW specializes in providing advanced project management certification training through private classes. A private class allows an organization to select the participants, location, and dates of the training. This provides benefits like reduced travel costs, improved focus through group study, and establishing a common project management vocabulary. CertifiNOW's private classes provide three days of instruction, study materials, and a guarantee that participants will pass their certification exam on the first attempt or can retake the class for free if they fail after following a personalized study plan.
This document provides information about an upcoming training event on product management. It begins with contact information for Hector Del Castillo. It then thanks attendees of previous AIPMM sessions at PCamp Boston and acknowledges support from the 280 Group. The document invites feedback and questions. It lists social media accounts to follow for updates. Biographical information is provided about Hector Del Castillo. An overview of AIPMM certifications is given. Common challenges for product managers are outlined. Tips are provided on how to prosper as a product manager, including organizing your search, expanding your network, standing out, marketing yourself, delivering value, investing in your future, expanding knowledge, and finding a great workplace. Useful links and upcoming training courses are listed
Present the Strategic Plan of the Chapter for 2017-2019 in order to advance project management profession in Cameroon , positively influence the economic environment in Cameroon.
World’s largest company dedicated to serving the changing needs of product management, marketing management, and brand management professionals and their employers by providing focused and strategic information, training and networking.
This document provides information about Agile project management certification offered by BOOSTurSKILLS. It discusses what Agile methodology is, eligibility criteria which requires a bachelor's degree and training from an affiliated organization. It outlines the course structure which covers Agile fundamentals, life cycle, roles and responsibilities over 3 days. It also mentions the exam will be for 1.5 hours with 100 multiple choice questions and a passing score of 55 is required to obtain the Agile certification.
The document discusses how professional certification through BCS can improve organizational success. It focuses on Agile and Business Analysis certification. For Agile, case studies show how Maersk embedded Agile practices across the organization through education and certification, resulting in increased productivity, reduced costs and faster delivery. For Business Analysis, certification formalizes skills, demonstrates credibility, and has helped analysts and their organizations win awards and improve effectiveness. Certification is positioned as valuable for both individuals and their employers.
Similar to Building Insanely Great Products - AIPMM Webcast - David Fradin, 280 Group (20)
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
An engaging discussion on how to reskill/upskill yourself to relaunch your career
Are you a dislocated worker or an underemployed professional looking to gain new skills and advance your career?
This session explores how the WIOA program can help you achieve your goals!
What is WIOA?
The WIOA program is a federal government initiative designed to empower both job seekers and businesses.
How can WIOA benefit YOU?
• Dislocated Workers:Receive targeted support to get back into the workforce quickly after a job loss.
• Underemployed Professionals: Access resources for skill development and career advancement. Potentially gain funding for certifications depending on program details and local workforce needs.
WIOA offers a variety of services:
• Career counseling: Identify your strengths and career goals.
• Job search assistance: Learn effective job search strategies and resume writing techniques.
• Skills training: Gain new skills or enhance existing ones, potentially including PMI certifications in high-demand fields.
• Support services: Childcare or transportation assistance to help you overcome barriers to training and employment.
You will learn:
● Eligibility: Discover if WIOA programs are the right fit for you as a dislocated worker or underemployed professional.
● Funding Pathways: Explore the possibility of WIOA funding for acquiring valuable certifications relevant to your career goals (program details and local needs permitting).
● Skills Training Advantage: Learn about the range of skills training options available through WIOA programs, potentially including crucial product, program, and project management skills.
● Support Services: Gain insights into the support services offered by WIOA, such as career counseling, job search assistance, and potential childcare or transportation assistance.
● Next Steps: Uncover the resources available to help you access
WIOA programs and take the first step towards a more fulfilling career.
Join us and take the first step towards a brighter career!
James LeBlanc, Director of Community Impact at WorkSource Montgomery, guides you through the steps you need to take to uncover the benefits of the WIOA program in your area.
Host: Hector Del Castillo, VP Professional Development, PMI Silver Spring Chapter
About James LeBlanc
James is Director of Community Impact at WorkSource Montgomery. He has served in the Workforce Development industry since 2012 and has had many roles including job developer, job readiness facilitator, program manager, director of WIOA adult & youth services and his current role as Director of Community Impact at WorkSource Montgomery in Montgomery County, MD.
James is actively involved in the community, has pastored a church, and currently serves on the Board of Director.
Looking to land your next PM dream role? Join an online information session to learn valuable tips and tricks for landing your next PM dream job.
We will discuss the benefits of joining a PM Job Search Council and how you could start or join one to find a good job you love.
We will share insider knowledge and answer all your burning questions. Don't miss out on this opportunity to boost your career! Register now and take the first step towards a successful job search.
Know someone who could use a LinkedIn boost in their job search? Share this with them!
Looking to land your next senior management dream job?
Submit the form to let us know you want to join a PM Job Search Council. https://bit.ly/joinpmjsc
About Hector Del Castillo
Hector is a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He works with mid-market business leaders to make a significant impact by building and launching world-changing AI-powered products. Connect: linkd.in/hdelcastillo
About PMI Silver Spring Chapter
We are branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
WheelTug PLC
What they do:
WheelTug develops and manufactures electric aircraft taxiing systems. Their flagship product is an in-wheel system installed on the nose wheels of aircraft.
The problem they solve: Traditional aircraft taxiing (moving on the ground between gate and runway) often requires pushback tugs or the use of the aircraft's main engines. This is inefficient, costly, and increases emissions.
How it works:
WheelTug's system uses electric motors powered by the plane's auxiliary power unit (APU) to enable aircraft to maneuver on the ground independently.
Benefits:
* Saves time during aircraft turnaround
* Reduces fuel burn and emissions
* Reduces noise pollution around airports
* Increases potential aircraft utilization
* Potentially improves safety by reducing the need for external vehicles
A discussion to discover how generative AI can streamline your business operations, reduce operational costs, deliver a superior customer experience, and free up your team's time.
Generative AI is a powerful tool that allows businesses to automate tasks, generate creative content, and gain valuable insights from data, leading to significant improvements in:
* Efficiency and Productivity: Automate repetitive tasks, optimize workflows, and empower your team to focus on strategic initiatives.
* Decision-Making: Gain insights from rapid data analysis, predict trends, and make data-driven decisions for sustainable growth.
* Innovation: Develop groundbreaking products, services, and business models powered by AI.
Learn how to leverage generative AI tools to outsmart your competition, reach new customers, and boost your bottom line. This session is a must-attend for ambitious SMB executives, founders, and owners.
Byond helps mid-market business executives and founders discover how to leverage generative AI to unlock their business potential and accelerate growth.
An engaging discussion on how to land your next management dream job in 2024 in a hypercompetitive market
If you are a project management professional actively seeking your next dream job, join this discussion to learn how to set yourself apart and land your next dream role in 2024.
Today’s workforce is hyper-competitive. It’s hard to stand out, and if you’re hunting for your next project dream job, you need strategies to appear more credible, authentic, and memorable than your peers.
Hector Del Castillo, CEO of Bold PM, guides you through the steps you need to take to design a successful job-seeking action plan, find a job search support group, identify suitable opportunities, assess your candidate-market fit, conduct market research, concisely communicate your unique value proposition, and make a lasting impression on potential employers. Attend this session to gain valuable insights to jumpstart your job search.
You will learn:
* Why you should never search alone
* How to design your 12-week job-seeking action plan
* How to identify your Candidate-Market Fit
* How to optimize your LinkedIn profile
* How to attract hiring managers and recruiters
* 10 powerful AI prompts to land your next PM dream job
* How to negotiate your compensation, resources, tools, and success metrics
About Hector Del Castillo
Hector is a mid-market product growth executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 25%, and boosted sales 30% for his clients. He works with mid-market business leaders to make a significant impact by building and launching world-changing AI-powered products.
He is a contributor to the Product Management and Marketing Body of Knowledge (ProdBOK®) Guide. As an internationally recognized product innovation expert, Hector guides, coaches, trains, and inspires product leaders to transform their companies to boost productivity to outperform the competition. He has delivered over 300 inspiring lectures in U.S. and over 12 countries. Connect: linkd.in/hdelcastillo
About the PMI Silver Spring Chapter
The PMI Silver Spring Chapter is a registered component of the Project Management Institute®, the world's leading not-for-profit association for the project management profession.
We provide an open forum for professionals in the field of project management in Silver Spring, Maryland and the surrounding Washington, DC metropolitan area. We promote the principles of the Project Management Institute through networking with and supporting other project managers, sharing project experiences, and providing continuing professional development efforts.
We normally meet on the second Wednesday evening of the month (unless otherwise indicated).
An exclusive panel discussion for mid-market executives seeking insights on how to leverage artificial intelligence and automation to boost their company's productivity and deliver superior value to their customers.
Watch recording here: https://bit.ly/byondgrowth224
Watch this to discover how to:
* Boost Efficiency and Productivity: task automation, workflow optimization, and liberating human potential for strategic endeavors.
* Deliver Superior Customer Service and Engagement: delivering personalized recommendations, improving service delivery, and forging stronger customer relationships.
* Make Better Decisions Faster: Discuss examples that demonstrate rapid data gathering and analysis, trend prediction, and data-driven decisions for sustainable growth.
* Drive Innovation: development of groundbreaking products, services, and business models empowered by AI.
* Improve Employee Onboarding, Engagement and Retention: Discuss examples that demonstrate employee onboarding automation, personalized onboarding experiences, and employee data analysis to improve engagement and retention.
View an informative and engaging discussion on how to leverage artificial intelligence and automation to boost your company's productivity and deliver superior value to your customers.
About Greenberg Traurig
Greenberg Traurig, LLP has more than 2650 attorneys in 47 locations in the United States, Europe and the Middle East, Latin America, and Asia The firm is a 2022 BTI “Highly Recommended Law Firm” for superior client service and is consistently among the top firms on the Am Law Global 100 and NLJ 250. Greenberg Traurig is Mansfield Rule 6.0 Certified Plus by The Diversity Lab. The firm is recognized for powering its U.S. offices with 100% renewable energy as certified by the Center for Resource Solutions Green-e® Energy program and is a member of the U.S. EPA’s Green Power Partnership Program. The firm is known for its philanthropic giving, innovation, diversity, and pro bono.
About Byond
We work with mid-market executives to achieve greater growth for their SaaS and hardware companies. If you like this, follow us to get insights on ways to achieve greater growth for your mid-market business.
https://linkedin.com/company/byondma/
Thinking about buying or selling your mid-market business? If so, you need to be prepared.
M&A transactions can be complex and time-consuming, but they can also be very rewarding.
This panel discussion provides sellers and buyers with the knowledge and insights they need to prepare for a successful M&A transaction.
Our expert panelists discuss the following:
For sellers:
* How to assess your company's value
* How to prepare your financials and other documentation
* How to market your business to potential buyers
* How to negotiate a fair price
* How to conduct tax planning
For buyers:
* How to identify and evaluate potential acquisition targets
* How to structure a financing deal
* How to integrate a newly acquired business
Watch an informative and engaging discussion on how to prepare your mid-market business for M&A success.
About Byond
Byond works with mid-market executives to achieve greater growth for their SaaS and hardware companies. Visit: byondma.com
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Artificial intelligence (AI) is rapidly transforming the field of project management. AI-powered tools and technologies can help project managers automate tasks, improve decision-making, and deliver projects more efficiently and effectively.
View this to explore why and how Artificial Intelligence (AI) is transforming project management.
We cover all of these:
* The benefits of using AI in project management
* How AI is being used in project management today
* The challenges of implementing AI in project management
* How to get started with AI in project management
* Leading AI tools to boost your productivity
Project managers who are early adopters of AI will be well-positioned to succeed in the future. They will be able to deliver projects on time and within budget, and meet the needs of their customers more effectively.
View this to uncover how to unleash the power of AI to boost your productivity and turn you into a superhuman project manager.
About Hector Del Castillo
Hector is a product executive with over 20 years of experience empowering mid-market technology and software CEOs and founders to turn ideas into world-changing products. He is a contributor to the Product Management and Marketing Body of Knowledge (ProdBOK®) Guide. Product executives, senior managers and leaders bring Hector their toughest problems when they need to build high performing teams to improve the resilience and profitability of their product portfolio. As an internationally recognized product innovation expert, Hector guides, coaches, trains and inspires product leaders to transform and grow their companies to outperform the competition. He has delivered over 250 inspiring lectures in U.S. and over 12 countries. Connect: linkd.in/hdelcastillo
About BoldPM
A boutique product management firm that empowers product executives and their teams to build world-changing SaaS products faster. Our clients bring us their greatest problems when they need to build high performing teams to achieve better product outcomes.
Are you leveraging the power of informational interviews to uncover your next product dream job?
This discussion helps experienced product, project, data, development, or IT managers, actively seeking their next dream job, understand how to use informational interviews to:
✅ Gain Industry Insights: Speak with professionals in different industries and companies to gain valuable insights and narrow down your job search.
✅ Expand Your Network: Build connections and tap into your network's potential by meeting new people and learning from their career experiences.
✅ Seek Expert Advice: Consult professionals already in your desired field for guidance on your career path, skill assessment, and new opportunities.
✅ Sharpen Your Interview Skills: Practice and refine your interviewing skills during informational interviews to boost your confidence for real job interviews.
✅ Get Employee Referrals: Your connections may know about jobs that aren't posted yet, or can make valuable introductions to hiring managers.
Informational interviews are a great way to learn about a career field of interest to you and to build your network. They are a great way to connect with professionals in one field of career interest and ask them questions to learn about career paths, industries, and/or organizations.
Hector Del Castillo, Founder of Bold PM, will guide you through the steps you need to take to conduct informational interviews. Don't miss this opportunity to network with industry professionals and gain valuable insights to jumpstart your job search.
You'll learn:
* Why conducting informational interviews is crucial
* How to build the right connections
* How to strengthen your interview skills
* How to tap into the hidden job market
* Steps to set yourself up for success
Speaker: Hector Del Castillo, Founder, Bold PM
About Hector Del Castillo
Hector is a product management expert with over 20 years of experience helping product executives build high performing teams to turn ideas into world-changing products. He helps companies boost agility, speed, and efficiency to reduce time to product-market fit and transform products to deliver greater customer value. Connect with Hector here.
About Bold PM
A product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable, lovable products to deliver exceptional customer experience, increase profitability and accelerate business growth.
About ProductCamp DC
We inspire modern product professionals to massively improve companies through the better management of their products. A community of product professionals created to build our capability to conceive, build, and market great products through an open and collaborative community.
For more information, visit productcampdc.net
This document provides an overview of the "Fundamentals of Managing Products" workshop offered by Product Growth Leaders. The workshop is designed to help participants gain a strong foundation in product management with a focus on understanding market problems. It covers topics such as business planning, understanding customer segments, discovering market problems, roadmapping, and defining metrics. The workshop is taught using an interactive L-E-A-P approach over 10 weekly sessions to equip participants with skills equivalent to a three-day course. It aims to help participants clearly define their product management process and master the fundamentals of the role.
Today's workforce is hyper-competitive. It's hard to stand out and if you're hunting for your next job, you need strategies to appear more credible, authentic, and memorable than your peers.
Hector Del Castillo, Founder of Bold PM, guides you through the steps you need to take to design a successful 90-day job-seeking roadmap, communicate your unique value proposition, and make a lasting impression on potential employers. Join this discussion to gain valuable insights to jumpstart your job search.
Watch this to:
Why using a proven action plan in a hyper-competitive job market matters
Why you should never search alone
How to evaluate your candidate-market fit
Find the right companies and opportunities
Negotiate an offer during interviews
Watch an engaging discussion to discover how to find your next dream job in a hyper competitive market.
If you're an experienced project, product, project or data professional actively seeking your next dream job opportunity and want to join a Professional Job Search Support Group hosted by Bold PM, fill the form to join the our mailing list. We will send you more information on how to get started.
Speaker: Hector Del Castillo, CEO, Bold PM
Connect: https://linkd.in/hdelcastillo
About the Great IT Professional
An online consortium of over 250 experts from around the world who are dedicated to the promotion of best practices education in software development and IT management. We offer over 1000+ hours of online webinars - the largest and fastest growing repository of PDUs anywhere - and run a series of educational conferences around the world. Learn more at greatpro.org.
About Bold PM
We are a product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable products customers love to deliver greater value and accelerate business growth.
An engaging discussion to understand how to build emotional agility to make clear decisions, support inclusivity, enhance collaboration, and strengthen innovation.
How leaders deal with their emotions in the workplace has a profound effect on individual, team, and organizational success. Therefore, leaders need emotional agility to deal with negative emotions in healthy, productive ways.
Greater emotional agility allows leaders to shift negative patterns to more positive ones and to use this to communicate clearly and effectively, reduce stress, increase empathy and resilience, and reduce conflict between individuals, teams and within an organization.
Multiple studies have found that our minds have the tendency to focus on negative thoughts and ‘play the same songs’ over and over again. Another study performed in 2005 by Cornell University found that 85% of things we worry about never happen.
You'll learn:
• Why emotional agility is essential to build a strong reputation as a leader
• Discover how to build emotional agility
• How to navigate complex social and emotional situations
• How to build strong relationships
• Inspire teams to achieve their goals
Watch an engaging discussion of what a project manager must do to build emotional agility to effectively lead teams to achieve greater project outcomes.
If you're an experienced project, product or data professional actively seeking your next product, project, or data dream job opportunity and want to join a Professional Job Search Support Group hosted by BoldPM, fill the form to join our mailing list. We will send you more information on how to get started. Can't attend? Sign up anyway to get a link where you can view the recorded session and access the content after the live session.
About Hector Del Castillo
Hector is a product executive with over 20 years of experience helping mid-market technology and software CEOs and founders turn ideas into valuable products. He is a contributor to the Product Management and Marketing Body of Knowledge (ProdBOK®) Guide. Product executives, senior managers and leaders bring Hector their toughest problems when they need to build high performing teams to improve the resilience and profitability of their product portfolio.As an internationally recognized product innovation expert, Hector guides, coaches, trains and inspires product leaders to transform and grow their companies to outperform the competition. He has delivered over 250 inspiring lectures in U.S. and over 12 countries.
Connect: linkd.in/hdelcastillo
We explore the challenges and trends that project managers face in a hybrid world.
We identify the top project management trends and predictions for 2023. We combine our own experience with information from public sources to identify the right project management strategies, skills, methods and tools needed for project managers to be successful.
With the advent of newer technologies and management paradigms, project management has seen drastic changes to improve project outcomes. It will continue to undergo significant evolution. Organizations need to keep up with these changes or risk failure.
Watch this to:
* Learn about the latest project management trends and predictions for 2023.
* Understand the challenges and changes in resource planning, collaboration, methods, and tools.
* Learn about the new roles and responsibilities of participants in project environments.
* Discover how project management has evolved over the years due to new technologies and management paradigms.
* Identify the strategies required to successfully manage projects in a hybrid world.
We discuss what a project manager must do to overcome challenges and leverage trends in a hybrid world to achieve greater project outcomes
If you're an experienced project, product or data professional actively seeking your next dream job opportunity and want to join a Professional Job Search Support Group hosted by BoldPM, fill the form to join the ProductCamp DC mailing list. We will send you more information on how to get started.
About Bold PM
We are a product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable products customers love to deliver greater value and accelerate business growth.
If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as economic activities slowed. However, the impacts on greenhouse gases and long-term air quality improvements remain uncertain without permanent behavior and economic changes.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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21. Agenda
• Why do Products Fail 70% to 90% of the time?
• What key factors must be present to build insanely great
products?
• What lessons can we learn from Proctor and Gamble, HP
and Apple?
• What is the role of Product Management and Product
Marketing?
• What are the foundations (process, people and information)
a company must provide, to build insanely great products
and services?
33. Agenda
Why do Products Fail 70% to 90% of the time?
• What key factors must be present to build insanely great
products?
• What lessons can we learn from Proctor and Gamble, HP
and Apple?
• What is the role of Product Management and Product
Marketing?
• What are the foundations (process, people and information)
a company must provide, to build insanely great products
and services?
36. Agenda
• Why do Products Fail 70% to 90% of the time?
What key factors must be present to build insanely great
products?
• What lessons can we learn from Proctor and Gamble, HP
and Apple?
• What is the role of Product Management and Product
Marketing?
• What are the foundations (process, people and information)
a company must provide, to build insanely great products
and services?
38. Agenda
• Why do Products Fail 70% to 90% of the time?
• What key factors must be present to build insanely great
products?
What lessons can we learn from Proctor and Gamble, HP and
Apple?
• What is the role of Product Management and Product
Marketing?
• What are the foundations (process, people and information)
a company must provide, to build insanely great products
and services?
56. Agenda
• Why do Products Fail 70% to 90% of the time?
• What key factors must be present to build insanely great
products?
• What lessons can we learn from Proctor and Gamble, HP
and Apple?
What is the role of Product Management and Product
Marketing?
• What are the foundations (process, people and information)
a company must provide, to build insanely great products
and services?
64. Agenda
• Why do Products Fail 70% to 90% of the time?
• What key factors must be present to build insanely great
products?
• What lessons can we learn from Proctor and Gamble, HP
and Apple?
• What is the role of Product Management and Product
Marketing?
What are the foundations (process, people and information) a
company must provide, to build insanely great products and
services?