An AT&T ad in heavy rotation during NBA playoff games spawned intense hatred on social media this week. Read the whole story
Cover Corp. has created a community for VTubers, while aligning with top brands. Millions are reached via YouTube channels. Read the whole story
Barkley and OKRP merged in March. This is the independent agency's first acquisition. Read the whole story
The year-long campaign positions the zoo as a remarkable destination that adds value for families. Read the whole story
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discover Snap creators, manage partnerships and measure results on the CreatorIQ platform. Read the whole story
The announcement during its NewFront presentation today also included a new "Reminder ads on Instagram" advertising format. Read the whole story
Spotify highlighted its video ad opportunities at its first NewFront event, and Head of Sales Ann Piper and Global Creative Director Kay Hsu discussed … Read the whole story
Adding NBCU into the NBA live, linear TV networks lineup could mean a 15-20% reduction in total ad dollars for Disney and Warner Bros., … Read the whole story
In the case of the headline above, it's Ascential plc's WARC unit, which made that declaration this morning, supplanting search, which still is the … Read the whole story
The Miami-based agency promoted two staffers to oversee continued growth in key divisions. Read the whole story
Ahead of Cinco de Mayo the brand produced another encounter - with hip-hop artist 2 Chainz. Read the whole story
Oracle has big plans beyond enterprise software as it prepares to move its headquarters from Austin, Texas to Nashville, Tennessee. Read the whole story
The agency will focus on social, digital and influencer activity. Read the whole story