TARGETING
by Phil Case on May 3, 1:49 PM
The solution is a three-pronged approach: first-party data layering, enlarging your organic presence, and investing in top-funnel media.
TRAVEL
by Corinne Casagrande on May 1, 3:08 PM
One post-pandemic trend that's here to stay is the pay-cation, or the combination of work and leisure in a vacation destination.
CUSTOMER RELATIONS
by Michael Baer on Apr 30, 5:17 PM
Learn from their actions and preferences to create useful personas, journey maps, and segmentations -- and how best to convert new customers.
STRATEGY
by Chris O’Grady on Apr 29, 2:38 PM
Brands can tap into small, yet significant moments throughout the day to connect with customers in a personal way.
INFLUENCER MARKETING
by Laura Elliott on Apr 25, 3:07 PM
Brands can use micro-influencers as low-cost options to connect with tightly defined audiences.
STRATEGY
by Aaron Paquette on Apr 24, 3:14 PM
Brands must adapt to changing work styles, or risk losing consumers (and employees) at the peak of their careers and earning potential.
by Charlotte Pratt on Apr 23, 12:27 PM
To glean all the advantages of licensing with brands outside of your conventional wheelhouse, a la the Barbie franchise, consider applying these strategies.
SUSTAINABILITY
by Greg Wamsley on Apr 22, 12:22 PM
While most major brands have a sustainability strategy, are they practicing what they preach when it comes to brand activations?
BEVERAGES
by Simon Yoxall on Apr 19, 4:40 PM
Brands that touch our lives every day need to think in terms of lasting platforms versus fleeting moments.
STRATEGY
by Brad Godwin on Apr 18, 3:20 PM
A cohesive narrative, woven seamlessly across various touchpoints, shapes the identity and perception of a brand in the minds of shoppers.