E Commerce

This paper received the "Akira Nakamura Award" at the 2020 Asian Association for Public Administration International Conference held on September 25, 2020, at Shanghai Jiao Tong University, Xuhui Campus, Shanghai, China via zoom due to the COVID-19 pandemic situation.  The Akira Nakamura Award is given to the scholar(s) of the best paper presented at the AAPA Annual Conference.
The theme of the conference is “Towards Sustainable Urban Governance in Asia: New Theory and Innovative Practice”

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Natural resources are the source of all products produced and manufactured around the world. It is a fundamental component of all secondary products, such as food, clothing, shelter, automobiles, and others. The Philippines is rich in mineral and natural resources, including a wide variety of locally extracted raw materials. These materials are obtained and collected from the natural environment by the primary sector, for human consumption and use, and as a component for converting them into new products, either for sale or for export by the secondary sector; while the tertiary sector provides services to the public. The role of the primary sector is crucial for the sustainability of the local industry. They are the bedrock of social and economic development that contributes to the Philippine economy. While the primary sector plays a major role in the country's economic growth, the 2020 Report survey conducted by the Philippine Statistics Authority (PSA), the primary sectors are one of the poorest of the poor. The largest incidence of poverty among the core sectors was recorded in 2018 in 31.6%, 26.2%, 24.5%, and 23.9% of farmers, fishermen, rural residents, and children belonging to families below the official poverty rate, respectively. These sectors also recorded 40.8%, 36.9%, 34.0%, and 33.5% as the highest levels of poverty in 2015 (PSA 2020). This study was conducted by the researchers to help the primary sector to improve their economic activity, and to have a stable income through the creation of the Market Mobile Application. Application software for mobile devices such as mobile phones, smartphones, laptops, personal digital assistants (PDAs), tablets, or any other devices that can directly connect the primary sector (seller) to people (buyers) anytime and anywhere. It will provide the primary sector with new technologies to improve their livelihoods and develop their knowledge and skills using mobile technology as a platform to increase their productive activities, obtain information on daily weather conditions, and communication channels. Eventually, this innovation would turn them into entrepreneurs and business owners. This research will also highlight the economic activity involved in a sales transaction of the Primary Sector-to-Buyer (Ps2B) through a mobile application. A mixed research methodology for quantitative and qualitative data was used in this study. A structured survey questionnaire in the Four Point Likert Scale was distributed to the respondents. To support the results of the survey, the researchers conducted a scoping review of other relevant studies. Both results were synthesized and analyzed using the Triangulation Analysis.