Baseball
Project 42 – Budweiser & MLB
Steal a Base, Steal a Taco – Taco Bell & MLB
Data Snapshot: MLB 2019
Deutsche Telekom: Emphasis on brand image and showcasing services
Geico: Brand visibility key to digital sales strategy
Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.
Papa John’s doubles up on major league platforms
Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.
Partner Case Study: Hublot and Premier 12
The global sponsorship deal between watchmaker Hublot and WBSC Premier 12 focused on the association between the brand and the sport of baseball in key markets of Japan, Taiwan and Korea. While the deal focused on the brand association with the sport, it also had a key sales impetus with Hublot creating a Limited Edition watch.
New Era: Focusing on sales and authenticity
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
Esurance signs up to merged MLB sponsor package
Major League Baseball’s restructuring of its commercial offering was key to securing its first insurance partner since 2012, experts said.
Esurance using sport to differentiate in a crowded marketplace
Car insurance brand Esurance is focused on increasing brand awareness through its exclusive auto partner deal with Major League Baseball.
Citizens Financial Group: Focusing on CSR and long-term commitments
Financial services company Citizens Financial Group is keen on signing deals that allow for corporate social responsibility (CSR) opportunities over the long-term.
Using CSR to drive down sponsorship costs
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
United: Targeting business travellers in transport hubs
US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.
Sport takes centre stage at the UK Sponsorship Awards
The music was pumping at the London Marriott Hotel in Grosvenor Square, London last night, as the UK Sponsorship Awards rattled through more than 20 award categories and three personality awards as part of the event’s 20th Anniversary celebrations.
Letter from the IEG Sponsorship Conference, Day Three and Four
Day three of the 2014 IEG Sponsorship Conference started at a round table with director of global partnerships for logistics company UPS, Betsy Wilson.
Letter from the IEG Sponsorship Conference, Day Two
Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.