Financial Services - Insurance
Klinc by Zurich taps into NBA Spain’s millennial fanbase
Liverpool turns success on pitch into sponsorship sales growth
Allianz eyes business opportunity from Olympic partnership
Allianz joins Visa at the TOP for financial services
AIA extension banked, Spurs push for NR deal
Asian insurance brand AIA Group is paying English Premier League club Tottenham Hotspur a significant increase under the five-year extension of its main shirt deal from 2017-18 to 2021-22, Sports Sponsorship Insider has learned
Aviva: NR deal focused on engagement outside the stadium
UK insurance brand Aviva has shifted its strategy from brand awareness to fan engagement in its renewal as naming rights partner of the Aviva Stadium in Dublin.
Aviva extends naming-rights deal for Irish national stadium
Insurance company Aviva has taken up its option to extend its deal with the Football Association of Ireland and the Irish Rugby Football Union for the naming rights to the Aviva Stadium in Dublin for a further five years.
Sponsorship in the financial services sector, 2017
Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.
Activation Tracker: Activation trends in the financial services sector
Women’s sport: Sponsorship viewpoint from Synergy and CSM Sport and Entertainment
Will the media coverage given to major women's sports events in football, rugby and cricket during the summer inspire greater sponsorship investment in women’s sport in the UK?
Women’s sport: Sponsorship viewpoint from Lidl and Aon
Liberty Mutual Insurance: Big five provider builds brand with Olympic sports
Allianz links Formula E to new digital sports strategy
Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.
Drone racing deal follows review of Allianz strategy
Toshiba makes AEG arena deals in three markets
Japanese conglomerate Toshiba will pay millions of dollars to venue owner and operator Anschutz Entertainment Group (AEG) for marketing rights and preferred supplier status with three major sports and entertainment arenas in the US, UK and Germany.
German firms sign up for Worlds ahead of ITTF revamp
MS Amlin: Focus on Formula E, some local platforms retained
Insurance group MS Amlin will continue to have a presence in rugby union among other sports despite its five-year commitment to the title sponsorship of the Andretti Autosport Formula E team, from 2015-16 to 2019-20.
MS Amlin rolls on Andretti Autosport Formula E contract
There will be no material change to UK insurance group Amlin’s five-year Formula E team title contract with Andretti Autosport team next season, despite the brand’s acquisition by Japanese insurer Mitsui Sumitomo Insurance (MSI) mid-way through the 2015-16 Formula E season.
Manulife back with LPGA, but set to review next year
Financial services brand Manulife will take a “severe look” at its title sponsor agreement with the LPGA’s Manulife Classic in 2017 after invoking its final extension clause.
Revamped structure opens ‘new era’ of growth for Fiba
The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle-on-cycle growth, through to 2031.