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Features
US sports leagues eye potential return from pandemic, but with few known details
SportBusiness' US editor Eric Fisher looks at when the US major leagues expect to get back to normality in the wake of the Covid-19 pandemic.
Eni Aluko | Women’s sport is a great vehicle to tackle social issues
Former professional footballer has been appointed as sporting director for Aston Villa Women
Mixed fortunes for Australian rights-holders amid Covid-19 crisis
The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.
ITTF commercial restructure accelerates during shutdown, Pound says
As part of a series of video interviews by SportBusiness looking at the impact of the Covid-19 pandemic, Kevin McCullagh speaks exclusively to Matt Pound, marketing director of the International Table Tennis Federation.
Golf course operators discuss impact of Covid-19 pandemic
Reflecting on the impact of Covid-19, M. James Ward speaks to five golf facility operators to find out first-hand how the pandemic is affecting the golf industry.
China Mobile inks fitness content deal with Les Mills
China Mobile’s video entertainment unit Migu and New Zealand-based fitness brand Les Mills have agreed a deal to develop personal fitness content for the Chinese market
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Adidas receives €3bn government-backed loan
Adidas has received approval from the German government for the participation of state-owned development bank KfW in a syndicated loan facility worth €3bn ($3.2
Silver: No resumption decision for NBA until at least May
Commissioner says there is still too little information to make an immediate, informed plan to resume play
USA Rugby bankruptcy “is a good thing…and should have happened a year ago”
USA Rugby's recent Chapter 11 bankruptcy declaration was little surprise and could ultimately prove beneficial in the long term, according to Rugby United New York majority owner James Kennedy
Covid-19 drives F1 to a crossroads
The future of Formula 1 is an uncertain one, as the Covid-19 pandemic wreaks havoc on its schedule. Christian Sylt looks at the options for the motorsport.
MiLB standing at front lines of uncertainty, potential business peril from Covid-19 outbreak
With the vast majority of revenues for Minor League Baseball teams deriving from gate revenues and no games happening due to the Covid-19 outbreak, economic worries are growing. US Editor Eric Fisher reports.
Lower league football | Exeter City’s turbulent past equips it to cope with Covid-19 crisis
English lower league club Exeter City's personal commitment to commercial partners has put the club on solid ground during the Covid-19 crisis. Callum McCarthy speak to club chairman Julian Tagg about the club's journey thus far and the hard road ahead.
Octagon’s John Shea: The pent-up demand from a consumer standpoint will be there
Global agency president looks to work through current public health crisis, plan ahead for return of sports industry to full activity
Paul Garbett | French Open the first ‘land grab’ as the sporting calendar is ripped up by coronavirus
Paul Garbett, associate director at CSM Sport & Entertainment, gives his view on the impact and opportunities of a dramatically changed post-coronavirus sporting calendar.
Major League Lacrosse undertakes complete reboot to fend off PLL challenge
Outdoor league undergoes a wide series of changes to reset itself amid heightened competitive pressures within the sport. Bob Williams reports.
USL celebrates 10th season, aspiring to be a global top-10 league
Ahead of its 10th season, which kicks off this weekend, the United Soccer League has taken numerous steps to bolster its commercial structure to help prepare for another decade of growth. Bob Williams reports.
M. James Ward | Is lift-off likely for the Premier Golf League?
Veteran golf writer M. James Ward says the arrival of the Premier Golf League brings far more questions than answers to golf and the sports industry at large
Legalized US betting creates robust opportunity for sports marketing agencies
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
Andy Dolich | Current health crisis just one of many vulnerabilities for sports industry
With the coronavirus outbreak influencing resulting in the postponement or cancellation of more and more sporting events, former NFL, MLB, NBA, and NHL senior executive Andy Dolich looks at other potential issues that could affect various sporting competitions.
Under the radar to over the top | Simon Denyer on the rise of DAZN
Four years from its launch, OTT broadcaster DAZN is blazing a trail for sports streaming services around the world. Chief executive Simon Denyer reflects on the first years of operation and the potential challenges from tech companies moving into sport and major rights-holders going it alone.
Nashville SC eager to make up for lost time in MLS after overcoming stadium setback
Bob Williams takes a look at the developments in Nashville since the city was awarded a Major League Soccer expansion team in December 2017, and the challenges faced during this period.
SF Giants’ Scottsdale renovation marks latest step in Cactus League facility boom
Barry M. Bloom looks at the latest developments being made toward MLB's Spring Training facilities in the Greater Phoenix area. The area is the Spring Training home for half of MLB's 30 teams, with many playing in new or renovated facilities.
Hail to the new stadium? Redskins long search for new facility taking many detours
Civic stronghold NFL team enjoyed for decades now overtaken by fandom for the crosstown Nationals and Capitals
B.League helps basketball bounce back in Japan
Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.
Atlético Madrid looks to CPL team to expand the club’s brand in North America
Spanish club Atlético Madrid recently acquired Canadian Premier League expansion team Atlético Ottawa. Bob Williams looks at how the LaLiga giants hope to use this move to expand its presence overseas.
Major League Rugby enters season three with ex-Mavericks CRO bringing new vision as commissioner
MLR enters its third season this weekend after an offseason of change designed to strengthen the position of the start-up rugby union competition within the US sporting landscape. Bob Williams reports
Golf equipment business stands at key inflection point
M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.
Teams in prime US travel destinations mine tourists for ticket sales boosts
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.